Komli Raises $15m for Audience Measurement Drive

In India, digital ad and technology firm Komli Media has secured a $15m investment, which it plans to invest in its audience measurement business Vivisense and digital ad network Komli, while fuelling 'aggressive expansion' across Asia Pacific.

Komli Media's digital media network represents more than 2,000 web sites, including Facebook, and reaches more than 45 million unique users across a number of categories and regions.

The firm's ViziSense tool was launched in 2008 to enable users to look up audience and traffic statistics for any Internet site accessed from India. Last year, Komli rolled out AdView, described as India's first online ad monitoring and analysis tool.

In the summer, Komli Media raised $6m in a second round of funding; part of which it has been used to expand the ViziSense technology.

Its latest round of funding has been led by Norwest Venture Partners (NVP), whose MD Niren Shah has joined Komli Media's Board of directors. The investment was supported by existing investors Nexus Venture Partners and Helion Venture Partners.

'NVP's powerful network of relationships in India and abroad will be of great value to Komli Media as we expand our offerings and services to other markets,' states Komli Media founder and CEO Amar Goel (pictured).

COO Prashant Mehta confirmed that the firm plans to use the funding to double its investment in its key products, as well as scale the organization across sales and marketing.

Web site: www.komli.com .