In India, digital advertising and technology firm Komli Media has raised $6m in a second round of funding; part of which it plans to invest in technology to expand its web site metrics platform ViziSense.
Komli’s digital media network covers more than 1,500 web sites, including the likes of Facebook, Expedia and Bloomberg, and reaches around 30 million unique users.
Its ViziSense tool was launched
in 2008 to enable users to look up audience and traffic statistics for any Internet site accessed from India. Earlier this year, Komli rolled out
AdView, described as India’s first online ad monitoring and analysis tool.
This latest round of investment will be spent on accelerating the company’s growth, including its expansion across Asia Pacific. The firm plans to invest in designing the ‘next generation’ of video, mobile and brand measurement solutions, including expanding its core performance optimization platform.
It also plans to increase its panel size and develop more audience measurement solutions to deliver ‘significantly greater data and insights’ to marketers and agencies.
‘We have aggressive plans to become Asia Pacific’s leading digital media network based on our strong innovation and technology,’ states founder and CEO Amar Goel. ‘With over 90 people across eight offices, Komli Media will now be able to better service the needs of both our global and local partners.’
The funding has been led by existing investors Nexus Venture Partners, Helion Venture Partners, and Draper Fisher Jurvetson.
Web sites: www.komli.com