comScore Names Country Manager for Argentina and Uruguay

Digital measurement specialist comScore has appointed Marcos Christensen, formerly Head of Sales at Fox Sports New Media, as Country Manager for Argentina and Uruguay.

While at Fox Sports in Latin America, Christensen developed a business strategy for web site, mobile TV, games and widgets, while also co-ordinating local and regional sales. Prior to this, he held senior strategic roles at digital agency Ybrant, and entertainment firm Cie Argentina. He began his career as a Media Assistant at Carat Argentina.

In his new role, Christensen is responsible for new business development and expanding sales of comScore products and services throughout Argentina and Uruguay.

He replaces Sebastian Yoffe, who left comScore in December to take up the post of Director LatAm at ad tech and social media network Boo Box.

Web site: www.comscore.com .


MrWeb's MR-a-thon world tour has just reached Argentina and Uruguay.