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Welcome To Uruguay
Country number
121
Selected MR Agencies

An Introduction to Uruguay

Montevideo, founded by the Spanish in 1726 as a military stronghold, soon took advantage of its natural harbour to become an important commercial centre. Claimed by Argentina but annexed by Brazil in 1821, Uruguay declared its independence four years later and secured its freedom in 1828 after a three-year struggle. See full country profile.

Latest Research News from Uruguay



1 current Latin American job:

Technical Account Manager, Tagging Operations, Puerto Rico, $ salary TBD - (posted Jul 26 2017)


Fast Facts
Map of Uruguay
CAPITAL: Montevideo
GOVERNMENT: constitutional republic
AREA: 176,215 sq km
POPULATION: 3,308,535 (July 2011 est.)
MAJOR LANGUAGE: Official Language: Spanish
Artigas, Uruguay's Revolution Hero
Artigas, Uruguay's Revolution Hero


First Footer Uruguay have won football's World Cup twice - the first time at the inaugural event in 1930 (on home soil), and again in 1950 beating Brazil (the favourites) in the final. Football also accounts for the country's only two gold Olympic medals, won at Paris in 1924 and Amsterdam in 1928.

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Uruguay in Profile

Montevideo, founded by the Spanish in 1726 as a military stronghold, soon took advantage of its natural harbour to become an important commercial centre. Claimed by Argentina but annexed by Brazil in 1821, Uruguay declared its independence four years later and secured its freedom in 1828 after a three-year struggle.

A reformist and forward-thinking tradition of government was begun by President Jose Battle in the early 20th century, and despite interruptions by violent Marxist urban guerrillas and military rule in the twenty years before 1985, this has survived. Uruguay's political and labour conditions are among the freest on the continent; its attitudes to same-sex unions are progressive; along with Bolivia it avoided recession in 2009-10; in 2009 it became the first nation in the world to provide every schoolchild with a free laptop and Internet access; and the majority of its military spending is reimbursed by the UN because most of its military is deployed in UN peacekeeping duties.

Some Business and General Info

GDP: $47.99 billion (PPP) (2010 est.) - $13,700 per capita (2010 est.)

Religions Roman Catholic 47.1%, non-Catholic Christians 11.1%, nondenominational 23.2%, Jewish 0.3%, atheist or agnostic 17.2%, other 1.1% (2006)

Currency: Uruguayan Peso (UYU) - $1 = UYU 31.22

Telephone Code: +598

Overview of the Research Industry

MR Association(s):

Uruguay Marketing Association

Uruguay's MR industy is among the fastest growing in Latin America. It experienced a net growth of 8% in 2010, turning over $11m - up from $9m in 2009.
Source: ESOMAR

Overview of Trade and Industry

Uruguay has an export-oriented agricultural sector, a well-educated work force, and high levels of social spending. After a few difficult years, Uruguay's growth averaged 8% annually during the period 2004-08, and returned to this level in 2010.

2010 exports worth just over $8bn were mainly beef (the legendary Fr'y Bentos is one of its largest towns), soybeans, cellulose, rice, wheat, wood, dairy produce and wool and went largely to Brazil (21%), Argentina, Chile and Russia. Imports were a fraction higher at $8.32bn, included oil, vehicles and parts, mobile phones and insecticides and came mostly fromBrazil, Argentina, China, Venezuela, the USA and Russia.

My view
from...
Uruguay
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Have your say!
If you are a researcher based in Uruguay, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

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Please get in touch if you're a researcher based in / with recent experience working in Uruguay and might be happy to write us a few paras...