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Welcome To Argentina
Country number
120
Selected MR Agencies

An Introduction to Argentina

In 1816, the United Provinces of the Rio Plata declared their independence from Spain. After Bolivia, Paraguay, and Uruguay went their separate ways, the area that remained became Argentina. The country's population and culture were heavily shaped by immigrants from throughout Europe, but most particularly Italy and Spain, which provided the largest percentage of newcomers from 1860 to 1930. See full country profile.

Latest Research News from Argentina

Jan 30
Kantar is to roll out its Twitter TV Ratings service in Argentina and Colombia, from this week, giving clients there a variety of metrics on social media activity related to TV shows, events coverage and free-to-air networks. Launch in Peru should follow 'before the summer'. Jan 30 2017
Nov 29
Qual consumer insights consulting firm RealityCheck has opened an office in Miami, from where it will support clients in Argentina, Brazil, Chile, Mexico and Peru. Nov 29 2016


1 current Latin American job:

Technical Account Manager, Tagging Operations, Puerto Rico, $ salary TBD - (posted Jul 26 2017)


Fast Facts
Map of Argentina
CAPITAL: Buenos Aires
GOVERNMENT: Republic
AREA: 2,780,400 sq km
POPULATION: 41,769,726 (July 2011 est.)
MAJOR LANGUAGE: Official Language: Spanish (de facto)
Argentina, Desert Cacti
Argentina, Desert Cacti


Broad Street Avenida 9 de Julio (9th July Avenue) in Buenos Aires is officially the widest avenue in the world. It runs roughly one kilometer to the west of the Río de la Plata waterfront, from the Retiro district in the north to Constitucin station in the south, has up to seven lanes in each direction and is flanked on either side by streets with an additional four lanes.

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Argentina in Profile

In 1816, the United Provinces of the Rio Plata declared their independence from Spain. After Bolivia, Paraguay, and Uruguay went their separate ways, the area that remained became Argentina. The country's population and culture were heavily shaped by immigrants from throughout Europe, but most particularly Italy and Spain, which provided the largest percentage of newcomers from 1860 to 1930.

A country of contrasts, with vast areas of natural beauty including the Pampas and Patagonia, and one of the world's biggest conurbations in Buenos Aires, Argentina has a difficult political history with persistent tension between the military and civilian powers, and most recently a severe economic crisis in 2001-02 that led to violent public protests and the successive resignations of several presidents. However, its prospects are good, with the third largest economy in Latin America, a rating of 'Very High' on the Human Development Index, substantial foreign direct investment and a high tech export industry.

Some Business and General Info

GDP: $596 billion (PPP) (2010 est.) - $14,700 per capita (2010 est.)

Religions Roman Catholic 92% (less than 20% practising), Protestant 2%, Jewish 2%, other 4%

Currency: Peso (ARS) = $1 = 6.59 ARS

Telephone Code: +54

Overview of the Research Industry

MR Association(s):

SAIMO (Sociedad Argentina de Investigadores de Marketing y Opinin)

Argentina's MR industry is the fourth fastest growing in Latin America, behind Brazil, Paraguay and Honduras, showing a 13% net growth in 2010 to turn over $115m. This ranks Argentina's market 30th in the world.
Source: ESOMAR

Overview of Trade and Industry

Argentina has abundant natural resources, a well-educated population, an export-oriented agricultural sector and a relatively diverse industrial base, with the services sector accounting for around 59% of the economy and 72% of employment. High inflation is a perennial problem - catastrophic at intervals but currently hovering around an official rate of 9% (privately it is estimated at over 20%). In the last ten years, urban poverty has fallen dramatically and income distribution improved, 'though a short drive from the airport though slums to BA's elegant city centre will show at a glance what a long way both still have to go.

Like neighbouring Brazil the country has a positive balance of payments. 2010 saw $68.13bn of exports, just over a fifth of this going to Brazil, with other key partners being China, Chile and the USA and key products being soy (beans and derivatives), petrol, vehicles, corn and wheat. Imports worth $53.87bn came from Brazil (34.5% of trade), the USA, China and Germany and include machinery, vehicles, petrol, chemicals and plastics.

My view
from...
Argentina
Researchers Talk!
Have your say!
If you are a researcher based in Argentina, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

Views from...

At least one view from an Argentinean researcher is due to appear here soon - please get in touch if you'd like to add yours!