Ton-Up for Euromonitor 'Passport' Country Coverage

Global business intelligence and market analysis specialist Euromonitor International has announced the expansion of its country coverage from eighty to 100 markets.

The firm has been publishing international market reports, business reference books and online databases on consumer markets for some forty years. Earlier this year it opened an office in Hong Kong, its fourteenth location worldwide. The new countries added to its 'Passport' database, described as 'some of the fastest developing in Africa, the Middle East, Asia and Latin America', are Angola, Bangladesh, Cambodia, Côte d'Ivoire, Cuba, El Salvador, Ethiopia, Ghana, Honduras, Jordan, Kuwait, Iraq, Laos, Lebanon, Myanmar, Oman, Panama, Paraguay, Sri Lanka and Tanzania.

Euromonitor says the 100 countries represent 98 percent of global Gross Domestic Product (GDP) and 91 percent of the global population.

VP of Research Anthony Irwin comments: 'Our market research reports empower organisations and brands of all sizes with strategic data, analysis and consumer trends. We know our clients look to us for cross-country comparable market size forecasts and shares; our new ability to do that on 100 markets further underlines the value of how Euromonitor International's data and analysis can be used to inform strategic objectives'.

Home page at www.euromonitor.com .