Crowd DNA to Open in Aus; Hires Two in London

Cultural insights and strategy consultancy Crowd DNA is to open an office in Sydney in July 2019, to be headed up by Elyse Pigram, who moves from the firm's London headquarters. Meanwhile the London office has added former Flamingo execs Dunstan Kornicki and Yuka Uchijima.

The company was formed in 208 and has offices in London, Amsterdam, New York and Singapore. Pigram is a native Australian, currently serving as Strategic Insights Director in London

Crowd DNA says is has already has launch projects commissioned for the Sydney office and is in the process of recruiting additional staff there. Company founder Andy Crysell comments: 'We're excited to be testing ourselves in a new city, ensuring our passion for the cultural relevance of brands gains traction in Australia. And after so much great work in our London office, where she'll be much missed, we're extremely confident Elyse is a perfect fit for taking charge of this launch - combining her understanding of Crowd DNA with fantastic industry knowledge of her native Australia'.

Uchijima and Kornicki join as Strategic Insights Directors. Uchijima previously spent five years as a cultural and brand strategist in Flamingo's Tokyo office, before moving to London where she led the Group's media collective team before briefly joining innovation start-up Kitchen8. Earlier in her career she worked client side at Panasonic. Kornicki was MD at Flamingo Mumbai and later Client Director at Flamingo London.

Web site: www.crowddna.com .