Comscore Gets Household Device ID Patent

Comscore has been awarded a US Patent for 'Device Identification System and Methods', covering the use of household router meters to anonymously identify individuals within a household.

According to the firm this award, its 78th US patent in the last five years, will enable it to draw 'even more precise, granular insights' into consumer behavior for its digital and cross-platform measurement. In July, Comscore received a patent for Protecting User Privacy During Collection of Demographics Census Data; and earlier this month, it was granted a patent for its System and Methods for Transmitting Content Based on Co-Location, covering the firm's proprietary device graph system through which devices co-located within a household are tagged and identified.

Commenting on the latest news, CEO Bill Livek said: 'We are proud to mark another innovation milestone with our latest patent, which will bolster Comscore's capability to deliver industry-leading insights across all platforms. This latest patent is a testament to the ability of the world-class team we've built to break new ground and deliver the solutions that will unlock more opportunity for marketers'.

Web site: www.comscore.com .