Comscore Wins Patent for Device Co-Location Identification

Comscore has received a US patent for its 'System and Methods for Transmitting Content Based on Co-Location', covering the firm's proprietary device graph system through which devices co-located within a household are tagged and identified.

The firm says its continued investment in research and development has brought it 77 US patents during the last five years. The most recent, for: Protecting User Privacy During Collection of Demographics Census Data, was awarded in July.

Commenting on the latest - US Pat. No. 10,769,665 - CEO Bill Livek (pictured) said: 'Comscore is committed to providing industry-leading measurement and data that drives value and growth for our partners. This latest patent highlights our efforts to deliver more precise cross-platform measurement and our dedication to constant innovation.'

Web site: www.comscore.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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