PRS IN VIVO Hires for US SVP Role

Global consumer and shopper insights agency PRS IN VIVO has appointed former Nielsen exec Lisa Manuzza as Senior Vice President, Client & Marketing Development, in the US.

Owned by BVA Group, PRS IN VIVO applies behavioral science to understand shopping behavior and influence consumer choices. Manuzza (pictured) joins with more than 30 years' MR industry experience, with a focus on business assessment, innovation, package design, advertising, and media and marketing strategy. For the past six years she was VP at forecasting specialist NielsenIQ BASES, prior to which she held senior roles at Hotspex, Ipsos, ASI, The Excite Network, and The NPD Group, where she spent a decade.

Commenting on the appointment, CEO Karen Gombault said: 'We are thrilled to have Lisa contribute to the growth of PRS IN VIVO and accompany our clients in the US. Her expertise and experience in the American market will add enormous value to them. Lisa will further push PRS IN VIVO to become better partners with our clients globally'.

Web site: www.prs-invivo-group.com .