TV Data Initiative Sets Up Expert Advisory Group

New York-based consortium the TV Data Initiative (TVDI) has set up an Expert Advisory Group (EAG), comprising execs from across the industry who will work with the founding members to help advertisers, programmers and distributors 'unlock the potential of the data-driven TV ecosystem'.

TVDI was launched in April by Blockgraph, Dish Media, Eyeota, MadHive, Magnite, TransUnion and Tru Optik, TVSquared and VideoAmp. The group is working collaboratively with the industry to explore the challenges and opportunities presented to its buy- and sell-sides, looking for practical steps to support the growth and development of the market while respecting and protecting privacy. The new EAG team of 23 execs will support the TVDI, feeding in insights, views and perspectives about the challenges and opportunities ahead, based on years of experience and knowledge of the advanced TV advertising market.

On the buy side, EAG members include execs from Avis Budget Group, Nissan USA, PepsiCo, Dentsu, GroupM, Finecast USA, Spark Foundry and Horizon Media; and sell-side companies are Comcast, Discovery, Fox, NBCUniversal, Warner Media, Philo, Roku and Tubi, with other members including execs from the Association of National Advertisers and the Coalition for Innovative Media Measurement (CIMM), Ampersand, Epsilon and Lotame, and legal firm Linklaters. Names familiar to DRNO readers include Jane Clarke, CEO and MD of CIMM; Kelly Abcarian, EVP of Measurement and Impact, NBCUniversal Media; and Amy Yeung, General Counsel, Chief Privacy Officer, Lotame.

TVDI Project Director Jon Watts (pictured) comments: 'We're delighted to welcome an incredible group of experienced industry executives and data experts to our Expert Advisory Group. The EAG will be able to provide us with insights into the data opportunities that advertisers are keen to address, the data strategies and capabilities of major agencies, and the steps that leading networks, MVPDs and programmers are taking to support advertisers with data-enabled TV ad buys'.

Web site: www.futuredata.tv .