Newly formed media body The Coalition for Innovative Media Measurement (CIMM) continues to build its leadership team with the appointment of Jane Clarke, most recently VP of Insights and Innovation at Time Warner Global Media Group, as Managing Director.
Reporting directly to the Executive Board, Clarke will oversee all day-to-day operations for CIMM, including management of the RFI process, vendor relationships and the resulting research studies: she will also head the development of its strategy and vision as it promotes innovation in traditional and new media measurement.
She brings more than 30 years' experience of research and analysis in the media industry. At Time Warner she fed marketing solutions across television, online, mobile and print, led cross-media measurement initiatives including co-chairing the ARF's 360 Media & Marketing Super Council. Before Time Warner, she also worked in the research organizations of the Children's TV Workshop and National Geographic Society.
CIMM Chairman Colleen Fahey Rush, who is EVP of Strategic Insights and Research for MTV Networks, comments: 'Jane has the knowledge, experience and relationships to drive a collaborative effort like CIMM toward identifying excellence in media measurement innovation.'
Rush told www.multichannel.com the board had interviewed nearly 20 candidates, and that Clarke will begin a two-year contract from January, working with a single assistant.
CIMM was formed in the summer by 14 media companies, ad agencies and large advertisers to promote innovation in audience measurement. At present it plans a series of pilot studies to investigate potetnail new approaches for set-top-box data and cross-platform media measurement.
Web site: www.cimm-us.org .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.