In London, research and strategy consultancy MTM has promoted Caroline Wren to the new role of Managing Director, while colleagues James Bryson and Richard Ellis will lead the Research and Commercial Strategy Consultancy teams, respectively.
Founded in 2005 by Ellis and Jon Watts, MTM provides insight and opinion to media, tech, advertising and entertainment brands, through multidisciplinary teams across qual and quant research, market analysis, consultancy and analytics. Last year, the company added former BBC exec Kenny Cunniffe as an AD, and former Firefish / Flamingo exec Eric Paice as a Qualitative Research Director.
Wren, nee Rushton, joined in 2010 after more than a decade in media and advertising research, having worked earlier for Optimisa / Quaestor, and Brahm. While Managing Partners Bryson and Ellis move into their new roles, Watts will be stepping back from everyday involvement in the company and moving to New York, from where he will act as Senior Advisor to MTM and lead a number of projects, while 'pursuing other ventures'.
Web site: www.wearemtm.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.