DRNO - Daily Research News
News Article no. 32038
Published September 6 2021




dunnhumby CEO to Lead Kantar Worldpanel

Former dunnhumby CEO Guillaume Bacuvier has been hired as Global Chief Executive Officer of Kantar's consumer panel division Worldpanel. He succeeds Josep Montserrat, who takes on the role of Non-Executive Chairman.

Guillaume BacuvierThe Worldpanel division measures and advises on consumer and shopper behaviour, offering insight-based consulting on clients' marketing and business strategies. Bacuvier (pictured) most recently served as Global CEO of Tesco-owned customer data firm dunnhumby. He previously worked at Google for more than a decade, having begun his career as a strategy consultant in BoozAllen Hamilton's TMT practice, and then moved to Orange Group.

Ian Griffiths, Deputy CEO and CFO, said: 'Guillaume's expertise and experience will prove invaluable. He is an experienced, international CEO combining world-class technology credentials with a deep understanding of consumer behaviour and the retail and media landscapes. He also has a proven track record in transforming a data business and holds excellent relationships with retailers and FMCG/CPG brands across the world'.

Montserrat joined the business (then called TNS Worldpanel) in 2002 as Southern Europe & LATAM Regional Director, before becoming CEO in 2007 and Global CEO two years later.

Web site: www.kantarworldpanel.com/global .


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