Former dunnhumby CEO Guillaume Bacuvier has been hired as Global Chief Executive Officer of Kantar's consumer panel division Worldpanel. He succeeds Josep Montserrat, who takes on the role of Non-Executive Chairman.
The Worldpanel division measures and advises on consumer and shopper behaviour, offering insight-based consulting on clients' marketing and business strategies. Bacuvier (pictured) most recently served as Global CEO of Tesco-owned customer data firm dunnhumby. He previously worked at Google for more than a decade, having begun his career as a strategy consultant in BoozAllen Hamilton's TMT practice, and then moved to Orange Group.
Ian Griffiths, Deputy CEO and CFO, said: 'Guillaume's expertise and experience will prove invaluable. He is an experienced, international CEO combining world-class technology credentials with a deep understanding of consumer behaviour and the retail and media landscapes. He also has a proven track record in transforming a data business and holds excellent relationships with retailers and FMCG/CPG brands across the world'.
Montserrat joined the business (then called TNS Worldpanel) in 2002 as Southern Europe & LATAM Regional Director, before becoming CEO in 2007 and Global CEO two years later.
Web site: www.kantarworldpanel.com/global .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.