New Look for Nielsen Following IQ Sale

Nielsen has unveiled a new logo, which it says reflects the transformation of its culture and a redefined strategy focused solely on the global future of media. The outgoing logo had been served for the combined Nielsen entity before the sale of Global Connect (now Nielsen IQ).

The ratings giant says the new look and feel (shown) 'represents a commitment to innovation and the company's role and purpose of powering a better media future for all people'. Global Connect was given its own makeover a year ago, long before the completion of its sale in March this year. The latter leaves Nielsen focused on delivering media solutions in three areas - measurement, audience outcomes and content services - with its measurement solutions combined into a single cross-media platform, Nielsen One. Content services are grouped around the Gracenote brand, acquired in 2016.

The new brand identity is being unveiled at Advertising Week New York, taking place from today until and including this Thursday 21st. The company says the new logo is 'playful, optimistic and smart', adding: 'Inspired by the universal play button as well as ratings, the forms come together subtly to create an 'N' letterform in the negative space, signifying insights revealed by Nielsen's data and the constant momentum in media'.

Of the new colors adopted by the brand, Nielsen says: 'The multitude of fresh colors speaks to the diversity and richness in media representing or containing a piece of data, a piece of music, a show, a content creator, or a member of the audience, all working together to move media forward. The green and orange triangles represent movement upwards and downwards, an expression of ratings and the popularity of content across all platforms. The red triangle nods towards the content not seen or heard. Data and insights are just as much about what people don't choose to consume, as what they do consume'.

Chief Marketing and Communications Officer Jamie Moldafsky says the rebranding follows a dramatic transformation of the business over the last few years, and 'marks a new Nielsen both inside the company and out... Nielsen's core values of inclusion, courage and growth, along with its clear strategy, will power the company's transformation as we partner with the industry and our clients to help them better understand how evolving audiences consume media and find content'.

Group home page: www.nielsen.com .