More Funds for CX Management Firm Medallia

Following its recent $6.4 billion takeover by software investment firm Thoma Bravo, customer experience management specialist Medallia has received an undisclosed amount of minority funding from UAE-based Mubadala Investment Company.

Medallia's Experience Cloud platform helps users understand and manage the experiences of customers, employees and citizens, capturing 'experience signals' created on daily journeys in person, on calls and through digital channels. The platform then uses proprietary AI technology to uncover personalized and predictive insights. Earlier this year, the firm acquired digital experience analytics firm Decibel, having previously bought out real-time speech-to-text platform Voci Technologies, video feedback platform LivingLens, and behavioural analytics platform Cooladata.

At the end of October, Thoma Bravo completed its acquisition of Medallia. At the time, Medallia President and CEO Leslie Stretch (pictured) said the deal marked an 'important milestone' in the firm's history, as it embarks on its next chapter as a private company.

Web site: www.medallia.com .