Kantar Public Buys Lithuania's PPMI

Public policy evidence and advisory business Kantar Public has acquired European policy research and consultancy company PPMI, which is based in Vilnius, Lithuania. Terms of the deal have not been disclosed.

PPMI is a partner to many EU and international institutions, to whom it provides insights developing shared understanding among key stakeholders, and enabling policy implementation. The firm conducts complex field research, ranging from hundreds of interviews over several months to international surveys with tens of thousands of respondents; and it employs a wide variety of methods in data mining and analysis to drive evidence. PPMI has more than 100 in-house researchers from twenty countries and from a range of disciplines, including political science, economics, sociology, philosophy, mathematics, computer science and physics.

Haroldas Bro&ztilde;aitis, MD of PPMI, says the deal marks an 'exciting chapter' for the firm.
Michelle Harrison, Global CEO of Kantar Public, adds: 'I am thrilled that Haroldas Bro&ztilde;aitis and his excellent team at PPMI are joining us... From our first meetings, the synergies in our purpose, strategy, ambition and culture were remarkable. Our combined expertise in delivering evidence and advisory work across the public policy spectrum, and our shared recent history of technology investment to deepen our data and analytics capabilities, will take our ability to deliver to our clients to the next level'.

Trilantic Europe-owned Kantar Public is online at www.kantarpublic.com while its new subsidiary is at www.ppmi.lt .