Ipsos Buys InMoment's German Healthcare Unit

Ipsos has announced the acquisition of the Healthcare division of InMoment, in Germany, adding to its range of therapeutic area expertise and its methodological expertise for both local and global clients.

InMoment was formed from the 2015 merger of US firm Mindshare Technologies and Canada's Empathica, and offers an 'Experience Improvement (XI)' platform which analyzes and evaluates enterprise experience data and customer feedback. The firm acquired MaritxCX in 2020, and Wootric and Lexalyticsa year later, and has previously sold a unit to Ipsos - the North American New Vehicle Customer Study (NVCS) in 2023. Just two months ago, InMoment became part of experience measurement, analytics and research tech group Press Ganey Forsta, combining its CX and other solutions with Press Ganey's specialist experience in the healthcare sector.

'We are pleased to welcome the experienced InMoment German Healthcare team to Ipsos,' says Global CEO Ben Page (pictured), 'adding a new competence center for the Group's Healthcare Service Line in Hamburg, complementing existing locations in Nuremberg, Munich and Frankfurt.'

Ipsos says the deal will provide added value for its clients in the pharmaceutical and MedTech sectors.

Web sites: www.inmoment.com and www.ipsos.com .