Insights Family Founder Takes NED Role at Tribes

In Manchester, UK, The Insights Family founder Nick Richardson has joined digital product creation and remote collaboration models specialist Tribes, as a Non-Executive Director.

Tribes says it enjoyed a 'record-breaking' year in 2024, with the rapid growth of its proprietary DevCheck platform, and of its developer network which now boasts more than 20,000 tech professionals. Version 2 of DevCheck is rolling out now.

Launched in 2017 as Kids Insights and quickly attracting its first funding, Richardson's firm soon launched in the US, Europe and India - it then became The Insights People and subsequently The Insights Family. Its revenues now exceed £4m and it has panels in 22 countries. Last year saw two major developments, an extension of coverage to include tracking of consumers aged 19-30; and the establishment of a ventures unit called TIF Labs, which Richardson will lead and which will explore opportunities including potential acquisitions, partnerships and developments in new technology.

Bruce Thomas, Tribes founder comments: 'Nick brings a sharp understanding of innovation and strategic growth. His track record in building The Insights Family resonated with our ambitions at Tribes. Since joining us earlier this year, he's already made a significant impact across the business.' MD David Elkabas adds: 'Nick's expertise in marketing, strategy and investment rounds out our leadership team with powerful capability. His insight is helping shape our strategic pillars as we scale Tribes and shape and model our future offerings.'

Richardson (pictured) says Tribes' 'unique' proposition 'provides a 'win, win, win' situation for their clients, their developers and of course for Tribes themselves.'

Web site: www.tribes.agency .