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Senior Sales Hire for Potentia
In the UK, Potentia Insight has appointed former GfK and Savanta employee Ben Hunt as Sales Director.
 Potentia was formed three years ago by former Alligator Digital directors Suzy Hassan and Colin Clifford, and offers customer surveys, online panels and communities. It also has an analytics unit based around SigDiff, acquired in 2023. Last month the company launched a new specialist division, Potentia Health, including a panel called Second Opinion.
Hunt (pictured) brings more than 25 years' experience in market research, including senior roles at GfK and Savanta. He began his career running large-scale projects across the tech and telecoms sectors, before moving into leadership positions, driving team performance and commercial growth.
Clifford, who is the firm's Commercial Director, comments: 'Ben brings deep commercial expertise alongside a genuinely client-focused mindset that puts long-term partnerships at the heart of success. His emphasis on structure, process and performance rigour will sharpen our approach, ensuring we continue to evolve, scale sustainably and deliver even greater value to our clients.'
The company is on the web at www.potentia-insight.co.uk .
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