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Quant Leader Joins Disrupt
Disrupt Insight has appointed Philippe Epailly as Research Director. He joins after a dozen years at research provider MTM, most recently as Head of the Quantitative Team.
 Disrupt was founded two and a half years ago by former Walnut Unlimited execs Chris Bland and Matt Rice-Haynes, and since early 2025 has appointed Dr Lauren Greehy as Research Manager, Sandy McDougall as Head of Media Effectiveness, and Hannah Reed as an Associate Director, among others.
At MTM, Epailly (pictured) played a central role in expanding the team and its capabilities, including the introduction of a dedicated analytics function. He joined as a Research Manager in 2014 after four years at Decipher Media Consultancy, where he also rose to the role of Head of Quant. His experience is centred around media, streaming and broadcast research, among global clients, and with a particular focus on customer engagement and retention.
Disrupt says the hire supports its continued focus on integrating advanced analytics, technology and behavioural science with strategic human insight. Co-founder Chris Bland notes: 'Philippe brings an exceptional combination of technical expertise, commercial acumen and deep sector knowledge. His experience leading large-scale programmes and driving innovation in analytics will be invaluable as we continue to grow and evolve our offer.' Co-founder Matthew Rice-Haynes adds: 'Philippe has led some of the most high-profile and complex work in our industry; and, importantly, knows how to make it land commercially. We're very pleased he's now doing that with us.'
The agency, which has now doubled in size since last year, is online at www.disrupt-insight.com .
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