Leapfrog Research and Planning

June 27 2011

In the UK, Leapfrog Research & Planning has appointed Monika Bhaduri and Gaëlle Bertrand as Research Directors and Ciara McCabe and Nicky Perkins as Research Managers. Windsor-based Leapfrog was acquired by marcoms group Cello in 2005 and offers qual, quant and digital research. The firm is structured around three sectors of expertise: retail; health and wellbeing; and branding, communications and media. Prior to joining, Bhaduri ran her own agency MSI Ltd for 12 years; before this she held directorships at TNS and Synovate Dubai and worked for Research International as MD of its qual division. In her new role, she will work on international qual studies across the pharma, branding, communications and wellbeing sectors. Bertrand has moved to Leapfrog from Intrepid, where she led projects for several key clients, and used social media and online communities as research vehicles. In her new position, she will work across the qual team on clients in the healthcare, technology and B2B sectors. Perkins, who previously worked client-side at Visit Britain as Research and Insight Manager, will now work on Leapfrog’s Tesco account and a range of other retail clients. Joining from Holden Pearmain, McCabe will work on the Tesco and Ichiban accounts. In her previous role, she was responsible for FMCG and technology clients. MD Tim Brooks comments: ‘The new appointments bring with them vast experience of qualitative insight which further strengthens our team. I welcome them all and look forward to leading them in what is set to be an exciting year for Leapfrog.’ Web site: www.leapfrogresearch.co.uk . Printer-friendly version of this article. Email this article to a friend. Register for News emails