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|  RECENT NEWS ITEMS | | | |
Online Panels
2/6/26
YouGov has expanded its suite of consumer intelligence tools with the launch of AI Index and AI CategoryView, promising client firms continuous, structured intelligence on how consumers 'perceive, use and feel about' AI tools and brands. More.
Decision intelligence firm Morning Consult has appointed Matthew Hammon as Chief Growth Officer, leading the development of an AI-native marketing, communications and growth function. More.
Data quality specialist Rep Data has announced another acquisition - this time OWL Solutions, a survey programming company which supports fieldwork in healthcare and other sectors, often with complex builds. More.
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Online Panels - Relevant Associations
 ACE - the Association Collaborative Effort
The objective of ACE is to ensure that all online panel researchers and users, no matter the industry segment or the association affiliation, share a set of understood and accepted process and performance guidelines for online research. The site has a detailed Glossary of online research terms.  The ARF's Online Research Quality Council The goal of the ARF ORQC is to provide knowledge-driven answers to client questions about the quality of online research. The site has a detailed Knowledge Sharing section to Build Online Research Quality.  ESOMARESOMAR is the world organisation for enabling better research into markets, consumers and societies. With 5,000 members in 100 countries, ESOMAR’s aim is to promote the value of market and opinion research worldwide. They publish guidelines for buyers of online panel called “26 questions to help research buyers of online sample” Web site: www.esomar.org |
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