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Online Panels
25/9/26
Ipsos has partnered with cultural intelligence company EntityX, allowing advertisers to activate programmatic campaigns based on the research group's audience data, and without any requirement for third-party cookies, device identifiers, or tracking infrastructure. More.
In the US, independent healthcare fieldwork and data collection firm AOPS has appointed Michelle Hendrickx as Chief Operating Officer. More.
Suzy founder Matt Britton has stepped down from the CEO role, to be replaced by eleven-year company veteran Bryan Silverman. The firm has also received additional funding, led by H.I.G. Growth Partners. Britton becomes Non-Executive Chairman, with a continued role supporting Suzy's growth. More.
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Online Panels - Relevant Associations
 ACE - the Association Collaborative Effort
The objective of ACE is to ensure that all online panel researchers and users, no matter the industry segment or the association affiliation, share a set of understood and accepted process and performance guidelines for online research. The site has a detailed Glossary of online research terms.  The ARF's Online Research Quality Council The goal of the ARF ORQC is to provide knowledge-driven answers to client questions about the quality of online research. The site has a detailed Knowledge Sharing section to Build Online Research Quality.  ESOMARESOMAR is the world organisation for enabling better research into markets, consumers and societies. With 5,000 members in 100 countries, ESOMAR’s aim is to promote the value of market and opinion research worldwide. They publish guidelines for buyers of online panel called “26 questions to help research buyers of online sample” Web site: www.esomar.org |
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