FlexMR Launches Agile MR Tool 'Sprint Review Service'

UK-based research and restech agency FlexMR has launched a new service based on the business technique known as sprint reviews, adding 'continuous streams of research with regular check-ins, adjustments and debriefs' to its ActivateMR tool.

FlexMR has an additional office in Germany, and offers a fully integrated qual and quant SaaS online and mobile research platform, as well as a multi-language software product supported by its insight professionals. In January, it launched an integrated generative AI-based text analysis tool called TextMR, within its InsightHub research platform.

The new Sprint Review Service is for users of reporting and curation product ActivateMR, and aims to add value 'in little ways every day' rather than after a project in a large debrief - thus iterating and improving research and making it more relevant in the long run. Rather than replacing debriefs altogether, however, it is positioned as an option for additional touchpoints and opportunities, and is particularly appropriate to continuous programmes of insight such as long-term research communities: encouraging stakeholder collaboration and 'supercharging research experiences'.

CEO Paul Hudson comments: 'We are excited about what this new service will mean for our clients' future research experiences. Moving away from project-based research and creating a regular cycle of engagement with customer feedback will provide more value to insight teams and stakeholders in the long-term by informing more decisions more often through agile sprint reviews'. Client Relationship Manager Charlotte Duff (pictured) says the experience of using the sprint review format in the firm's development team inspired the new solution's development: 'The format brings the whole stakeholder team together regularly, helping them get closer to research, and building a much more collaborative approach to research. The process brings a new level of agility to not only our clients research programmes but also to the way insight is shared across the organisation and in turn their decision making'.

The company is online at www.flexmr.net .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.