LINKS & FEATURES
Omnibus:
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Podcasts
Download or listen to discussions involving GfK NOP experts and guests.
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'Future Thinking' blog
'Our first experiment with a fairly informal blog concentrating on the occasional ‘Future Thinking’ articles and interviews that we will be including on the website.'
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Employee research Case study
Case Study on 'Improving the performance of the Market Insight Team'
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The Buzz
Marketing news, views and insights - latest issue
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Brand Vitality Tracking
Brand Vitality Tracking (BVT) is GfK’s brand tracking system designed to monitor: the health and vitality of your brand in its competitive context, and the effectiveness of your brand management activities.
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