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ACKWEST Group, the holding company recently formed by MR industry veterans Hugh Davis and Keith Price, has acquired the consumer panel assets of MySoapBox from Interviewing Services of America (ISA), which in turn is to exit the first-party panel business. The buy boosts ACKWEST's existing TestSet panel.
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Consumer intelligence group NIQ has announced a global strategic collaboration with ad tech company The Trade Desk. NIQ's omnichannel shopping behavior and purchasing data will be integrated into The Trade Desk's platform to enhance ad planning and activation, under a new brand, Consumer Canvas.
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Communities-based insights consultancy Human8 has appointed Asha Pope as People & Culture Director for its US operations.
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Online survey and research services provider QuestionPro is teaming up with consulting firm PerformancePoint LLC, promising to 'revolutionize' the way organizations turn employee and customer engagement insights into action.
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Independent Australian MR firm TKW Research has appointed Gareth Clark as Operations Manager, starting in June. More
Amplified Intelligence, the attention measurement specialist founded in Australia by Dr Karen Nelson-Field, is rebranding and will henceforth be known simply as Amplified. The firm says it is expanding its portfolio beyond attention to incorporate its expertise in emotion and context. More
InCrowd, SHG and GlocalMind, the three healthcare research firms within Apollo Intelligence, are merging to form a new company, Konovo. The firm, which is dropping the Apollo name, says it has invested in an upgraded AI platform. More
In Shelton, CT, technology consultant Lionfish Tech Advisors has launched a competitive insights and market intelligence platform, focused on cybersecurity and called the Aquarium. More
UK research company Simpson Carpenter has made two leadership appointments: Chris Warren as a Senior Director in the Auto team, and Tristan Farron-Mahon, who joins as Head of Sport Insight and Innovation. More
British full service agency Vision One has appointed Leah Doyle as Insight Manager. More
In London, ad tech company PubMatic has announced two senior hires: Kavita Veeramah Collins as Senior Director of Advertiser Solutions CTV and Silvia Gorra as Senior Marketing Director for the EMEA region. More
AI-powered SaaS pricing and selling solutions firm PROS Holdings has appointed Katie May to its Board as an independent Director, effective immediately. She brings expertise in eCommerce, digital transformation and high-growth SaaS strategies. More
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