

In San Francisco, media intelligence firm Samba TV has announced the acquisition of Bestever AI, a GenAI marketing and advertising platform. Financial terms were not disclosed.
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Toluna has appointed former Kantar researcher Rowena Guerin as its new Country Head for Australia and New Zealand.
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UK-based brand and campaign tracking specialist Delineate has appointed former Europanel researcher Naim Haji as Vice President, Client Partner for North America.
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Nielsen has today announced the expansion of its YouTube measurement in Japan, to include the deduplication of linear TV audiences.
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B2B research specialist RONIN International has appointed David Draghici as Global Operations Director. More

In Toronto, Environics Analytics (EA) has appointed Andrew Tziatis as Vice President, Account Management, with a leadership role in the firm's new Media Activation and Data Collaboration Services team. More

In Chicago, AdImpact has announced a deal with b2b signals specialist Polaris I/O, integrating contacts and commercial signals data into AdImpact's real-time view of advertising activity across linear, CTV, and streaming video in all 210 US markets. More

US company EDO has extended its TV outcomes measurement to cover advertising in gaming environments, initially via a partnership with immersive video games platform Roblox. More

Global MR agency Kadence International has promoted Benediktus Glenn Timothy to President / Managing Director of its business in Indonesia, after more than thirteen years at the company. More
Harlow Consulting, a custom research agency based in Harrogate, Yorkshire, has appointed Mary Meredith as a Research Manager, supporting mixed-methods research and evaluation services. More
Marcoms group Stagwell has appointed former Omnicom / Annalect and WPP executive Dru Sil in the new role of Global Product Managing Director for its Stagwell Media Platform (SMP). More
Panels and research tech firm Borderless Access has appointed Arun Kumar as Vice President, Business Development for APAC. He brings more than 22 years of experience in market research and data services in the region. More
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