

British MR software company Digital Taxonomy has announced the biggest update in ten years for its verbatim coding suite, codeit. The ground-up rewrite, developed in partnership with users, includes a complete rebuild of the coding screen and expanded AI Assistance throughout.
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Kantar and its Ukrainian partner Starlight Media have made changes to the measurement of video viewing in the country. The MMI (Marketing & Media Index) survey previously measured viewing on TV sets, and now monitors consumption of TV content across platforms.
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In the UK, IDX, the strategic comms and marketing agency headed up worldwide by insights veteran Crispin Beale, has appointed Danny Russell as Chief Customer Officer, and Paul Knight as SVP Customer Success. IDX also opened a Data & Insights Centre of Excellence in Geneva, earlier this year.
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Copenhagen-based cross-media measurement company AudienceProject has appointed Donia Baddou as Vice President of Partnerships, leading both partnerships strategy and strategic relationships with global platforms.
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British-based STRAT7 Audiences has a new deal with Irish research consultancy Amárach Research, allowing it to expand its proprietary research panel capability in the Republic of Ireland. More

Omnichannel ad platform Innovid has announced an integration with the Meta ads MCP, to give Meta advertisers conversational access to data through its own NIVO agentic AI suite. More

Ipsos has appointed Trinh Tu as its CEO in the UK & Ireland, replacing Kelly Beaver who was recently promoted to Global CEO. More

The Broadcast Research Council of South Africa (BRC) has issued more details of the new ad currency system coming into force on January 1st next year, Total Video Measurement (TVM). More

In Utrecht, The Netherlands, MR firm DVJ Insights has announced the appointment of long-time MetrixLab and Toluna exec Jolique Weelink as Global Commercial Director, responsible for developing and implementing global commercial strategy and driving international growth. More
Independent ad tech company The Trade Desk has appointed Vinny Rinaldi as Vice President of Client Strategy & Growth, reporting to COO Vivek Kundra. More
Harlow Consulting, a custom research agency based in Harrogate, Yorkshire, has appointed Mary Meredith as a Research Manager, supporting mixed-methods research and evaluation services. More
Marcoms group Stagwell has appointed former Omnicom / Annalect and WPP executive Dru Sil in the new role of Global Product Managing Director for its Stagwell Media Platform (SMP). More
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