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4/11/26
Article Headline
Posted: 4/11/26

In New Zealand, Nielsen has launched a research solution called CMI Journey, aiming to help clients understand how and why consumers make decisions, and how this converts into purchases. The new tool builds on the company's established Consumer & Media Insights (CMI) offering.

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Article Headline
Posted: 4/11/26

In the US, independent certification body Synthetic Data Standard has launched its first service, a Field Guide defining six types of synthetic data used in consumer and market insights; and plans to launch a third party provider audit program called SDX-1, before the end of the year.

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Article Headline
Posted: 4/11/26

Pioneering insights firm Verve has made six appointments for its specialist Simulations Studio: Chris Espley and Shaun Johnston join in more senior roles, alongside recent graduates Emma Fullard, Wesley Cooke, Charlotte Davies and Harriet Micklewright.

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Article Headline
Posted: 4/11/26

In Pittsburgh, USA, agentic AI retail decision intelligence platform Profitmind has rolled out Awase, a competitive intelligence model which allows retailers to identify the same product across competing online catalogs, without the need for a shared product code.

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Also in today's news...

Article Heading

Criteo Expands CTV Outcomes Measures Beyond US

Posted: 4/11/26

Commerce intelligence platform Criteo is to roll out its Performance Connected TV (CTV) capabilities to at least nine new markets. Currently available only in the US, the tools will launch in Brazil and Mexico within two months, followed by Canada, Australia and Europe's big five economies next year. More

Article Heading

Telum and Truescope Integrate Media Intelligence Tools

Posted: 4/11/26

Media intelligence firms Telum Media and Truescope have entered a strategic partnership combining the former's curated journalist and media relations platform with the latter's integrated AI media intelligence service. Initially, the focus will be Australia, NZ and Singapore. More

Article Heading

Rep Data Launches Verified Intelligence Platform

Posted: 3/11/26

Rep Data has launched an end-to-end platform combining survey creation, participant sourcing, analysis and AI-powered automation, with data quality verified throughout. The firm has also rebranded. More

Article Heading

Gartner Revenue Maintains Growth in Q3

Posted: 3/11/26

Tech research and consulting giant Gartner has reported 3rd quarter revenue of $1.505 billion, up 2.4% on a like-for-like basis; and adjusted EBITDA of $364 million, up 7.4%. More

Article Heading

Comscore Cutting Costs as Revenue, Profit Slip

Posted: 3/11/26

Comscore has reported Q3 revenue of $76.2 million, representing a 4.1% like-for-like (LFL) decline; and adjusted EBITDA down nearly a half to $5.8m. The digital audience pioneer has recently started 'aggressive actions to rationalize its operational footprint.' More

Recent Appointments

Recent Appointments...

The Trade Desk

Posted: July 17 2026

Independent ad tech company The Trade Desk has appointed Vinny Rinaldi as Vice President of Client Strategy & Growth, reporting to COO Vivek Kundra. More

Harlow Consulting

Posted: May 21 2026

Harlow Consulting, a custom research agency based in Harrogate, Yorkshire, has appointed Mary Meredith as a Research Manager, supporting mixed-methods research and evaluation services. More

Stagwell

Posted: May 21 2026

Marcoms group Stagwell has appointed former Omnicom / Annalect and WPP executive Dru Sil in the new role of Global Product Managing Director for its Stagwell Media Platform (SMP). More

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MR Events & Training Courses

MR Events and Training Courses

A selection of upcoming events & Training courses.

23/09/2026 IIEX AI 2026 - Virtual
21/10/2026 MRMW Europe Insight Summit 2026 - Berlin
27/10/2026 IIEx West - San Francisco
03/11/2026 Qual360 APAC 2026 - Singapore
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