

SurveyMonkey has 'reimagined' its platform with the aim of easing client organizations' access to insights from real people. The new and major release makes use of AI to smooth and speed up processes while keeping human feedback as the source of its data.
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Cint is teaming up with Potloc, a survey platform for consulting and private equity firms, to develop and test an MCP capability, connecting clients' AI agents directly with Cint's research and measurement platform.
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Nielsen has made four changes to the methods behind its Local TV currency data, with immediate effect. They include shifting to a 1-minute qualifier for quarter-hour measures; an update to the HDAM household model; new wearable tech data; and more robust Spanish Language Universe Estimates.
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Stagwell is rebranding its 'People Platform' feature, part of its Marketing Cloud, as Numetrix, which it says 'reflects its expanded capabilities.' The platform brings together consumer research and location intelligence to surface real-world behavioral data.
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A new version of the ISO 20252 standard for market, opinion and social research has been announced by its authors, the ISO/TC 225 Market, Opinion and Social Research committee. More than 400 research agencies are third-party certified to the existing standard, worldwide. More

UK-based full service insight agency Acacia Avenue has appointed mixed methods researcher Helen Doran as an Associate Director, specializing in behavioural economics. More

AI-moderated consumer research firm Bolt Insight has appointed former ESOMAR President Dan Foreman as Executive Chair. The firm says it is entering a new stage of growth and global expansion following an investment last year. More

Behavioral research specialist iMotions has launched a browser-based research platform called iMotions Online, promising a flexible and efficient way for advertisers, creative teams and insights professionals to test, compare and refine content before launch. More

Pulsar Group, formerly known as Access Intelligence and the parent of data firms Pulsar, Vuelio and Isentia, is the subject of a winding-up petition and is in talks with the UK tax authorities over timing of payments. The board says trading is stable and it expects to reach a satisfactory conclusion. More
Independent ad tech company The Trade Desk has appointed Vinny Rinaldi as Vice President of Client Strategy & Growth, reporting to COO Vivek Kundra. More
Harlow Consulting, a custom research agency based in Harrogate, Yorkshire, has appointed Mary Meredith as a Research Manager, supporting mixed-methods research and evaluation services. More
Marcoms group Stagwell has appointed former Omnicom / Annalect and WPP executive Dru Sil in the new role of Global Product Managing Director for its Stagwell Media Platform (SMP). More
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