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13/5/26
Article Headline
Posted: 13/5/26

Nine major US broadcasters and publishers have announced a new initiative in partnership with technology company OpenAP, promising advertisers a standardized way to connect first party outcome data to campaign exposure data across linear and streaming TV.

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Article Headline
Posted: 13/5/26

Norstat has launched an Expert Network, giving clients access to verified, senior business decision-makers including CFOs, IT decision-makers, category leads and security experts. The solution is live now in 22 countries, and is headed up by MD Carsten Broich.

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Article Headline
Posted: 13/5/26

Consumer intelligence specialist MRI-Simmons is offering help for local media planners with the launch of a new study promising insights into evolving media habits and other consumer behavior, across 205 local US markets. The new offering combines data from two existing products.

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Article Headline
Posted: 13/5/26

UK-based agency Listen + Learn has rebranded as 'Unwritten'. The new name reflects 'a broader focus on digital culture, and a more connected way of helping clients get to deeper, sharper thinking.'

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Also in today's news...

Article Heading

Buy Combines Electronics Industry Data Firms

Posted: 13/5/26

US company Orbweaver, a provider of data integration, quoting and sales automation solutions for the electronics industry, is acquiring Budde Marketing Systems, specialist in POS data management and channel performance analytics. More

Article Heading

Noibu Upgrades Shopify Plus Analytics Platform

Posted: 13/5/26

In the Canadian capital Ottawa, ecommerce analytics and monitoring platform Noibu has announced an extension of its services for Shopify Plus merchants, as well as the addition of two new AI capabilities - Explorations and Noibu MCP - providing a conversational interface for store data. More

Article Heading

Uncertain Future for Medallia after Debts Mount

Posted: 12/5/26

Creditors are set to take control of global customer experience firm Medallia, after its owner Thoma Bravo chose not to continue investing to service its debt, and a group of lenders led by Blackstone drew a line under further debt relief. More

Article Heading

Launch for New International Agency UKS Insights

Posted: 12/5/26

Former Hansa Research Head of International Umesh Kumar has launched UKS Insights, a specialist MR agency headquartered in India and specializing in complex, underpenetrated and hard-to-reach markets. More

Article Heading

Rakuten TV Joins UK's Barb Ratings

Posted: 12/5/26

Viewing figures for Rakuten TV will now be independently measured by Barb, after the company became the latest streaming service to sign up with the UK audience measurement body. More

Recent Appointments

Recent Appointments...

MarketVision Research

Posted: April 7 2026

US-based full service custom insights firm MarketVision Research has appointed longstanding Kantar researcher Kerri Lehrhaupt as a Vice President in Client Partnerships. More

Kubi Kalloo

Posted: February 9 2026

Manon Lloyd has joined Kubi Kalloo as a Junior Consultant, bringing around six months of experience in academic and agency-side market research at 2CV. In her new role she will support the Kubi team on projects across social and commercial sectors. More

StackAdapt

Posted: January 27 2026

StackAdapt has appointed former Trade Desk SVP Business Development Katy Friday as Vice President for its Central region, joining its revenue leadership team. More

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MR Events & Training Courses

MR Events and Training Courses

A selection of upcoming events & Training courses.

25/02/2026 Masterclass 2026 - Questionnaire Design - Online
09/03/2026 Dallas - Pre-Conference Mixer, TRC - Dallas
10/03/2026 MRS Annual Conference Social Mixer, TRC - London
10/03/2026 Succeet26 Networking Party, TRC - Wiesbaden / Frankfurt
14/04/2026 MRMW APAC Insight Summit 2026 - Singapore
22/04/2026 UX360 Research North America 2026 - Atlanta, USA