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Norstat has acquired Brazilian-based Offerwise, which offers proprietary research panels across the Americas. The acquisition accelerates Norstat's expansion from a pan-European platform to a global data collection provider.
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Media measurement and optimization platform Integral Ad Science (IAS) has appointed longstanding LinkedIn exec Melissa Furze as Head of Data Science.
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Comscore has added new program-level capabilities to its Content Measurement offer (CCM), promising media companies, advertisers and agencies more visibility into how audiences engage with content down to the series and episode level, on a daily basis, for both linear TV and streaming.
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In Watertown, MA, USA, healthcare intelligence company Konovo has appointed two healthcare technology industry veterans, Swathi Kulkarni and Tom Halliday to its executive leadership team, with the respective titles of MD India and Chief Commercial Officer (CCO).
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In the US, marketing measurement software specialist Slingwave has launched an AI-native marketing attribution and scenario testing platform for eCommerce and direct-to-consumer brands. More
Manchester, UK-based agency Mustard has promoted Claire Borthwick and Hannah Crayk to Research Director, and Richard Lomax to Associate Director. More
In Chicago, ad management, execution and optimization companies Mediaocean and Basis Technologies have announced an integration partnership, promising clients automation of 'the entire media campaign process from start to finish'. More
Audience measurement company VideoAmp says CEO Peter Liguori is stepping down from the role today, after just six months, to be replaced by Tony Fagan, most recently company President and earlier its CTO. More
Professional association the Market Research Society of India (MRSI) has released its annual industry sizing report, suggesting that revenue for the sector rose some 10.9% last year, to around $US 3.5bn. Growth is expected to remain around 10% for 2026, despite global economic headwinds and geopolitical uncertainties. More
Harrogate, Yorkshire-based research agency Harlow Consulting has promoted Ellie Moore to Research Manager, and Kirsty Ainslie to Research Support & Operations Manager. More
In Canada, identity management and data collaboration platform Optable has appointed Crystal Jacques as Vice President of Sales. More
In the US, former Gongos and Human8 employee Eric Stinebiser has joined custom MR and consulting firm CMB as Controller. More
| 18th Nov 2025 | Mastering MR Screener Writing - Fieldwork / WIRe in-person interactive workshop - New York City |
| 19 Nov 2025 | MRII Webinar: The Co-Pilot Researcher - Virtual |
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