

Research and strategy firm dcdx, whose community of Gen Z and Gen Alpha youth boasts more than 300,000 members, has been acquired for an undisclosed sum by Visible Ventures, a VC firm focusing on those generations. With the deal, former Google and Kantar exec Priti Mehra joins dcdx as CEO.
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In the US, Livepanel, the research company responsible for synthetic response modelling platform N-Infinite, has received an investment from mktresearchguy LLC, an advisory firm founded by insights veteran Scott Worthge.
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Copenhagen-based cross-media measurement platform AudienceProject has expanded its partnership with Netflix, building on a direct integration launched last year. The streaming TV pioneer will now use AudienceProject's reports and Elevate system to prove, illustrate and detail the impact of its ad inventory.
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In New York, B2B intelligence specialist NewtonX has announced an upgraded version of its self-serve research intelligence platform NewtonX Hub, which integrates B2B self-serve primary research with Synthetic Personas.
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Guideline has unveiled an SaaS / browser-based, AI-powered edition of its long-established TV audience analysis platform WRAP. The new use-anywhere version promises rapid onboarding, no overheads and continuous upgrades. More

In the US, research and decision software firm Lumivero has announced the launch of NVivo AI Cloud, an AI-native version of its qual analysis software NVivo, powered by its AURA research assistant. More

In Lincoln, Nebraska, durable goods ecommerce marketplace accelerator Spreetail has launched a competitive intelligence dashboard called Brand Benchmark, available to its brand partners as part of its Smart Shelf AI-powered retail operating system. More

Austin, Texas-based MR tech company Scalafai has enhanced its Studio end-to-end research platform, to allow rapid quant studies 'without cutting corners.' More

Stagwell has increased its investment in Real Clear Holdings (RCH), a pollster, political news and poll averages publisher, podcaster and event organiser. More
Independent ad tech company The Trade Desk has appointed Vinny Rinaldi as Vice President of Client Strategy & Growth, reporting to COO Vivek Kundra. More
Harlow Consulting, a custom research agency based in Harrogate, Yorkshire, has appointed Mary Meredith as a Research Manager, supporting mixed-methods research and evaluation services. More
Marcoms group Stagwell has appointed former Omnicom / Annalect and WPP executive Dru Sil in the new role of Global Product Managing Director for its Stagwell Media Platform (SMP). More
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