

Ipsos has appointed former Nielsen Chief Executive Mitch Barns as Chairman and CEO, Americas, beginning next week. Mary Ann Packo will leave the company at the end of November after a handover period, having spent two and a half years in the NA CEO role.
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Forrester Research has announced Q3 revenue down 8.7% to $86.1 million, with adjusted net income of $4.7 million. CEO and Chairman George Colony says the business, which has been shrinking rapidly since 2023, is 'stabilizing', and is raising its forecast for 2026 earnings.
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Media measurement group Fifty5Blue has announced the acquisitions of Simantea and TRP Research, adding capabilities in audience insight, consumer behaviour and measurement technology.
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Two independent media assurance bodies, the UK's ABC and US organization the Alliance for Audited Media (AAM), are partnering to steer the media and ad industry's responsible development of AI. The initiative aims to educate practitioners, and 'elevate and validate' AI use.
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Ad effectiveness measurement specialist ABCS Insights has appointed Marc Ryan as Chief Product Officer. He previously held the same role at YouGov, and worked in senior positions at Kantar and Nielsen. More

Commerce intelligence platform Criteo has appointed Jianchang 'JC' Mao to its Board as an independent director. Mao is a former employee of Google, Microsoft and IBM, and now a General Partner at AI investment company Fellows Fund. Separately, Criteo is moving its domicile to the States. More

NIQ has announced new optimization capabilities for its Shopper Experience Platform, supported by a seven-point framework for evaluating and improving product content. More

In the US, consulting and marketing firm Marketbridge has acquired B2B marketing performance and measurement platform Channel99, and has immediately launched a new offering called AI Visibility, tracking appearances in AI-powered search for clients and their competitors, and helping to improve it. More

MR solutions provider OvationMR has hired Louise Halsey and moved Amar Korichi from the US, strengthening its team in the UK & EMEA, and underlining its commitment to regional investment and client partnerships. More
Independent ad tech company The Trade Desk has appointed Vinny Rinaldi as Vice President of Client Strategy & Growth, reporting to COO Vivek Kundra. More
Harlow Consulting, a custom research agency based in Harrogate, Yorkshire, has appointed Mary Meredith as a Research Manager, supporting mixed-methods research and evaluation services. More
Marcoms group Stagwell has appointed former Omnicom / Annalect and WPP executive Dru Sil in the new role of Global Product Managing Director for its Stagwell Media Platform (SMP). More
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