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Montreal, Canada-based holding company Avenir Global, the parent of Thinks Insight, has acquired Marker Collective, from British group Next 15, In addition to Marker's 3 PR agencies Archetype, Nectar and Outcast, the buy includes an underlying media intelligence platform, Delve.
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Indian media research body MRUCI has given further details of its progress in reviving the Indian Readership Survey (IRS), which promises the country a unified cross-media currency; and has appointed research firm Inteliphyle to manage the study, and the separate fieldwork firms involved.
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CX platform Sprinklr has announced three new leadership appointments: Jamie Thompson joins as Global Head of Services and Support, Jack Nichols as SVP Product Management for Sprinklr Service, and Mike Conlon as SVP, Global Alliances & Partnerships.
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Healthcare experience management firm NRC Health has launched nQuire Pro, a conversational analytics tool helping companies to understand patient experience feedback, quickly identify performance trends, and spot opportunities for improvement.
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Former Ipsos and Kantar researcher Pankti Sidhpura has joined Indian media group JioStar as Research Manager, Sports. More
In the US, a new company called Prompted Brand has opened its doors, offering AI engine visibility tracking, analysis and optimization services. More
In the UK, insight consultancy Boxclever has joined the Claverley Group, a diverse collection of media and communications businesses with an independent parent company tracing its roots back 150 years. More
PebblePost has changed its name to Verastance, as it broadens its offering to help brands identify those most likely to buy next, reach them through various channels, and 'prove' which sales result from this. More
US-based streaming platform and TV tech company Roku is rolling out a machine learning-powered optimisation suite, Roku Outcomes, adding performance advertising capabilities to streaming TV. More
Independent ad tech company The Trade Desk has appointed Vinny Rinaldi as Vice President of Client Strategy & Growth, reporting to COO Vivek Kundra. More
Harlow Consulting, a custom research agency based in Harrogate, Yorkshire, has appointed Mary Meredith as a Research Manager, supporting mixed-methods research and evaluation services. More
Marcoms group Stagwell has appointed former Omnicom / Annalect and WPP executive Dru Sil in the new role of Global Product Managing Director for its Stagwell Media Platform (SMP). More
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