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Also Today...

February 20 2017
Online community specialist Verve has announced fourteen promotions in its teams in London, UK and Iasi, Romania. They include the promotions of Eugen Tuchendria and Tom Brand to Associate Director. More

February 20 2017
UK-based agency Future Thinking has promoted five people in its qualitative team. Anna Appleford becomes a Senior Research Director and the division's second-in-command, and there are new roles also for Andrew Divers, Claire Haines-Gray, Simon Driver and Martin Nash. More

February 20 2017
Scottish ad measurement and optimization firm TVSquared has raised $6.5m to fund growth, including continued development of its technology and team. More

February 17 2017
UK audience research body BARB has awarded its Dovetail Fusion cross-screen measurement contract to Kantar Media. The body began testing options from Kantar and Nielsen in late 2015. More

February 17 2017
South African organisations including research body SAARF plan to introduce a new audience currency to replace the discontinued AMPS measure, and will consult with interested parties at a meeting in Johannesburg on 2nd March. More

February 17 2017
Retail data giant IRI has announced a strategic alliance with 'performance television' company Simulmedia, allowing CPG marketers to target ads to consumers based on actual purchase behavior, using IRI's ProScores. More