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  1.   * GfK Adds Predictive Analytics to Echo  
  2.   Progressive Buys Datamonitor, MarketLine and Verdict  
  3.   Engagement Labs Buys Keller Fay  
  4.   Cint / GMO Deal Includes Debut for 'Private Pricing'  
  5.   Kantar Invests in Digital Media Intelligence Firm  
  6.   Lindner Joins GfK MRI  
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Also Today...

July 31 2015
Former comScore exec Joe Lahr has joined web marketing performance measurement specialist SureFire Social as Vice President of Technology. More

July 31 2015
In the US, ad tech company Audience Partners has received a second patent for its platform, which enables political advertisers to target digital advertising utilizing voter data across any electronic device. More

July 31 2015
In the UK, full service agency Mustard has made four new appointments, and promoted Bethan Turner to Research Manager and Elizabeth Brierley to Senior Research Executive. More

July 30 2015
WPP and buyout specialist Provident Equity Partners are in 'advanced discussions' to buy UK marcoms group Chime Communications for around 350m. More

July 30 2015
In the US, IT industry analyst Gartner has reported a 5% increase in second quarter revenue to $547.9m, amounting to a 12% increase at constant currency. More

July 30 2015
In the US, recently formed wireless network analytics specialist Innovo has acquired comScore's Wireless Solutions division, including its flagship Subscriber Analytix platform for mobile operators. Terms were not disclosed. More