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Most viewed items
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  1.   * Microsoft Buys Predictive Analytics Firm Revolution  
  2.   Former Unilever COO Joins Nielsen NV Board  
  3.   Private Equity Firm Invests in Research Now  
  4.   Ipsos Loyalty Veteran McNerney Leaves Group  
  5.   Colin Strong Leaving GfK to Join Verve  
  6.   Nielsen and ResponseTek Launch New CEM Platform  
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Also Today...

January 30 2015
Consumer product and media intelligence provider Mintel has opened an office in Munich, Germany. The new location will be led by Frank Weibelzahl, who has returned to the company after a stint at concept testing and forecasting software specialist Affinova. More

January 30 2015
London-based newspaper marketing body Newsworks has embarked on the second phase of a formal process to find suitable partners for a new audience measurement system. More

January 30 2015
UK-based market research staff recruitment specialist Hasson Associates has appointed Stephanie Richards as a Senior Associate and Alex Giurgiu as a Research Consultant. More

January 30 2015
In the US, influencer marketing specialist TapInfluence has partnered with multi-cultural online network Blogalicious, to add Latino, African-American, and Asian-American content creators to its own platform. More

January 29 2015
European firm Stratégir has invested an undisclosed sum in Paris-based qual consumer agency WSA, which will now become Stratégir-WSA. The new company will be 70% owned by Stratégir and 30% by WSA's current managers Pascal Bluteau, Dominique Suire and Jean-Pierre Michel. More

January 29 2015
Colin Strong, MD of GfK's Business & Technology division, is leaving at the end of March after nineteen years with the business, to join online communities specialist Verve in a newly created position. Meanwhile GfK has announced three senior appointments of its own. More