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11/12/17
Article Headline
Posted: 11/12/17

Audience measurement firm comScore says it plans to cut 175 jobs, and that COO Cameron Meierhoefer has stepped down.

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Article Headline
Posted: 11/12/17

YouGov has announced the acquisition of Sydney-based MR firm and opinion pollster Galaxy Research Pty Ltd, which will be combined with YouGov's existing Australian business under the leadership of Galaxy founder and MD David Briggs.

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Article Headline
Posted: 11/12/17

Following rapid expansion of its total reader base, the New York Times is to add three senior positions, including a Newsroom Audience Director, to 'ensure its audience is at the core of its work'.

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Article Headline
Posted: 11/12/17

Publisher News Corp Australia has withdrawn its newspapers from the audit of the country's AMAA and will instead advise advertisers to use EMMA, which is based on readership numbers rather than circulation.

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Also in today's news...

Article Heading

LRW Hires Chief Technical Officer

Posted: 11/12/17

In Los Angeles, research and analytics firm LRW has appointed Joseph (Jp) Prindle as CTO, to help drive its innovation strategy. More

Article Heading

MeaningCloud Enhances Text Analytics Offer

Posted: 11/12/17

Text analytics and semantic analysis specialist MeaningCloud is launching a series of 'Vertical Packs', intended to improve analysis by adapting to the vocabulary of specific 'domains' such as HR, marketing or customer experience. More

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DV Adds Social Media Ad Verification

Posted: 11/12/17

Online ad verification firm DoubleVerify (DV) has extended its 'Authentic Impression' tool to cover ads on Facebook and Instagram, giving users third party transparency into the levels of viewability and the potential fraudulent delivery of video and display ads on both services. More

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Stagwell Group Buys Marketing Agency Forward3D

Posted: 8/12/17

Harris parent company The Stagwell Group has acquired London-based marketing agency Forward3D Group, for an undisclosed sum. Forward3D runs campaigns across digital media formats using technology based on linguistics and data science. More

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Pathmatics Uses Panel to Track Social Media Ads

Posted: 8/12/17

Online ad intelligence firm Pathmatics has added social media ad tracking to its platform, powered by data continuously collected from an opt-in panel of mobile users. More

Recent Appointments

Recent Appointments...

Burke, Inc.

Posted: December 4 2017

Cincinnati, Ohio-based Burke, Inc. has promoted Xavier Quenaudon to Senior Vice President, Client Services. More

DeSola Group

Posted: November 22 2017

In New York, marcoms firm DeSola Group has appointed research and communications strategist and former maslansky + partners exec Patrick Buckley as a Consultant. More

Full Circle Research

Posted: November 20 2017

Potomac, MD-based Full Circle Research has appointed former Lightspeed exec Tobin Bailey, Jr. as VP Client Development. More

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