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The global MR industry's daily paper since 2000

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Today's News Headlines...

TOP STORIES

3/8/20
Article Headline
Posted: 3/8/20

Research and analytics group YouGov has signalled its intent to increase market share in the media sector by bringing in US and European 'heavy-hitters' Tamara Alesi and Julian Newby.

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Article Headline
Posted: 3/8/20

GfK has partnered with technology designer stickee to develop the 'Daily Pricing Monitor', a fully-automated data collection, monitoring and analysis suite for the telecoms sector, feeding back through an online dashboard.

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Article Headline
Posted: 3/8/20

The UK division of Future Thinking has taken its new parent Savanta's name, following its acquisition earlier this year.

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Article Headline
Posted: 3/8/20

The City Council of Washington, DC voted last week to reject a proposal which would have placed a three percent tax on the sale of data. The decision followed interventions by the Insights Association and a coalition of other firms and associations.

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Also in today's news...

Article Heading

Funds for Swiss In-Store Behaviour Specialist Advertima

Posted: 3/8/20

Start-up Advertima, which uses AI to customize in-store experiences, has closed a EUR 15m ($17.3m) funding round, earmarked for further development of its tracking platform. More

Article Heading

IBM and Influential Launch AI-based Tool

Posted: 3/8/20

IBM and data-based influencer marketing platform Influential have teamed up to launch a solution using AI to help brands identify those influencers who best align with their brand values. More

Article Heading

SPM Names New Chief

Posted: 3/8/20

In Chicago, full-service healthcare consultancy SPM Marketing & Communications has promoted Patti Winegar from CEO to Vice Chair of SPM Group, while filling the Chief Exec role via the appointment of Amanda Seaford, effective September 1st. More

Article Heading

Porterhouse Gobbled Up by imc

Posted: 31/7/20

London-based healthcare communications and consulting agency imc group has acquired medical communications and insights research agency Porterhouse Medical Group. Terms of the deal, backed by Waterland Private Equity, have not been disclosed. More

Article Heading

MMR Tool Aims to Plug Covid Era's 'Sensory Gap'

Posted: 31/7/20

Oxford, UK-based consumer research agency MMR has launched a new approach called 'sensory charged video', which uses the firm's expertise to deconstruct how a category and its products play out on a sensory level, then finds the language to communicate this in a motivating way. More

Recent Appointments

Recent Appointments...

MediaMath

Posted: August 3 2020

US-based data-driven marketing firm MediaMath has appointed former Verizon Media CMO Allie Kline as a new Board member. More

Research America Inc.

Posted: August 3 2020

Marketing and public opinion research group Research America Inc. (RAI) has appointed marketer DeAnna Lance as Advertising & PR Director. More

IMPRESS

Posted: July 27 2020

In the UK, press regulator IMPRESS has given seats on its Board to Market Research Society MD Debrah Harding, and Cordella Bart-Stewart, Director of the Black Solicitors Network. More

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3/8/20
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MR Events & Training Courses

MR Events and Training Courses

A selection of upcoming events & Training courses.

2nd Jun 2020 LARIA Annual Conference 2020 - Manchester, UK
13th Sep 2020 ESOMAR Congress 2020 - Ontario, Canada
30th Sep 2020 Pharma CI Conference and Exhibition - Newark, USA
30th Sep 2020 MRMW North America 2020 - Atlanta, USA
28th Oct 2020 Research + Results 2020 - Munich, Germany
1st Dec 2020 MRMW Europe 2020 - Amsterdam