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  1.   Virgin Australia Buys Predictive Analytics Firm  
  2.   Deloitte Buys Customer Experience Measurement Firm LRA  
  3.   QVC Hires P&G Veteran for New Planning & Analysis Arm  
  4.   Ipsos Forms Market Measurement Division  
  5.   Big Data Specialist Flytxt Raises $11m  
  6.   New President for Video Analytics Firm Innovid  
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Also Today...

July 6 2015
UK research consultancy Simpson Carpenter has appointed former Cello Health Insight Director Dave Bostock as Head of Digital. More

July 6 2015
Research data solutions and technology provider SSI has completed the acquisition of the assets of Australian panel MyOpinions and New Zealand's SmileCity, from their parent company PermissionCorp. More

July 6 2015
Israeli social media analytics business Twtrland has rebranded as Klear, and has raised $1.5m in funding, quadrupling its total investment to date. The company says it will focus the cash on marketing and sales, principally in the UK and US. More

July 3 2015
Airline company Virgin Australia has acquired predictive analytics firm Torque Data, which it plans to integrate into its customer loyalty business, the Velocity Frequent Flyer programme. Terms of the deal were not disclosed. More

July 3 2015
Long-time WPP exec Karen Kaufman has moved to a senior role in the group's new marketing foresight consultancy Gain Theory, launched in April. She takes the new title of Managing Partner, Client Development for NA and LATAM. More

July 3 2015
In California, big data analytics company Kyvos Insights has launched out of beta. The firm's flagship online analytical processing (OLAP) product Kyvos offers business users the ability to extract insights from their data, with no programming necessary. More