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  1.   Salesforce Catches Big Data Wave  
  2.   Confident Researchers Back Traditional Methods  
  3.   Facebook Forms New Unit to Study Consumer Behaviour  
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  5.   Kantar Media Buys Watermarking Expertise  
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Also Today...

October 21 2014
In San Francisco, 'person-based' analytics platform KISSmetrics has appointed customer analytics specialist Brian Kelly as Chief Executive Officer. He replaces Will Hodgman, who left earlier in the year to set up a new business. More

October 21 2014
New York-based SIS International Research has expanded its Asia Pacific team with the appointment of four senior executives, while promoting Mandy Pan to the role of General Manager of the APAC Region and China. More

October 21 2014
US-based social media analysis firm Crimson Hexagon has opened European headquarters on Londonís South Bank. More

October 21 2014
In the UK, newspaper and consumer magazine publishers have issued a time frame for their audience measurement review, with the aim of testing a new multi-platform system from mid-2015 and rolling it out from early 2016. More

October 21 2014
In London, online community and consumer collaboration specialist Communispace has hired Franco Bonadio as Chief Creative Officer, responsible for setting the vision, goals and priorities of the firmís creative teams around the world. More

October 20 2014
Surrey, UK-based tech research specialist EasyInsites Ltd has been acquired by Tribes Research Ltd, a full service agency with a focus on online communities and other digital research services. Tribes is co-owned by one of EasyInsites' founders, Jo Winning. More