London-based consumer research company GWI has launched its Respondent Level Data (RLD) on the Snowflake Marketplace, giving users access to anonymised, unaggregated consumer data for advanced analytics.
ContinueAustin, TX-based research tech firm MediaScience has launched MediaPET (Platform Emulation Technology), which enables researchers, media planners and marketers to create simulations that mimic the key digital and social media platforms.
ContinueIn the US, RSB Insight and Analytics has created a permanent in-house role as Senior Director of Insights & Analytics for Johanna Steen, who has been working for the firm as a consultant for nearly two years. The former Hall & Partners researcher will help to drive the development of innovative methods.
ContinueIn San Jose, California, customer data platform (CDP) solutions firm FirstHive has closed a new funding round of unspecified size, to speed its expansion in the US and extend platform capabilities, including AI.
ContinueThe U.S. Census Bureau has appointed Arturo Vargas as Chair and Nancy Bates as Vice Chair of its newly formed 2030 Census Advisory Committee (2030 CAC), which will provide it with recommendations on planning and implementation of the next decennial survey. More
In New York, media measurement and optimization platform Integral Ad Science (IAS) has earned MRC accreditation for its sophisticated invalid traffic (SIVT) filtration for the Connected TV (CTV) environment. More
Canada-based global trend-tracking and prediction technology firm RIWI has acquired the majority of the assets of survey and non-conscious data collection platform CoolTool. At the same time, the company reported 2023 revenue up 50% to $US 4.18m, relecting a previous acquisition. More
Kantar Media has promoted Rachel Macey to serve as Managing Director, TGI & Insight, UK and Ireland, replacing Sarah Sanderson who is stepping down. The firm has also promoted Trevor Vagg to Director, Insight, leading Kantar Media's Insight and Sport teams. More
British firm STRAT7 Jigsaw has promoted Sarah McKee to the role of Managing Director, taking over the day-to-day running of the business from founders Ann Morgan and Sue Van Meeteren, who will move to focus on key accounts and improving collaboration between Jigsaw and other STRAT7 Group companies. More
Hertfordshire, UK-based Ardent Market Research has appointed Kate Grady as a Director, heading up its healthcare and international fieldwork. More
Leeds, UK-based MR agency Boxclever has promoted Tilly Lewis to Senior Brand and Marketing Manager, leading the firm's brand and marketing strategies. More
New Jersey-based applied behavioral science insights agency BEESY Strategy has appointed Seth Kallman as a Senior Research Manager. More
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