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Nielsen demographics, used to plan and buy TV advertising, are to be applied to smart TV viewing and ad exposure data from its music, video and sports tech subsidiary Gracenote, to deliver demographically-verified measurement across 'all four' screens.
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Marcoms giant Havas has acquired specialist digital and transformation consultancy Gate One, for an undisclosed sum.
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In Australia, industry execs Elisa Adams and Stephen Prendergast have launched an insights agency called Future EQ, which combines behavioural science, AI and predictive modelling to quantify the drivers of business growth and market share.
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London-based marketing personalization company Qubit has hired Tracey Ryan O'Connor as VP of North America and Julia Fearn-Muller as VP of Customer Success, while Robin Trickett has been promoted to VP of Strategy.
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In Washington, DC, economic and quantitative consulting firm Edgeworth Economics has opened a business called Edgeworth Analytics, which will provide clients with training and consulting on data and statistical concepts. More
Wealth information and insight business Wealth-X has expanded its global database with the addition of 130,000 wealthy individuals in Europe, increasing coverage in the region by 350%. More
Kantar has hired Pete Rumpel as Chief Executive Officer of its Media Division in North America. He succeeds Manish Bhatia, who has moved into the position of Chief Product Officer for the division. More
In the US, digital experience consultancy Acquia has agreed to acquire customer data platform (CDP) AgilOne for an undisclosed sum. More
In New York, targeting platform WeAre8 has launched a media metric called 'Cost per Relationship', reflecting the price a brand has to pay to gain an opt-in relationship with a target consumer. More
In the US, SampleCon, the conference for survey sampling, has added Dynata exec Bob Fawson to its Board of Directors. More
In the US, management consultancy ScaleHouse, which offers services to guide marketing and analytics firms through all stages of growth, has brought in financial specialist Michael Pazzani as a Consulting Partner. More
In the US, consumer data provider Neustar has hired former IRI Worldwide exec Steven Kim as Vice President of Data and Analytic Operations, Marketing Services; while former Dataxu VP Gary Savoy joins the team as Vice President of Business Development. More
| 10th Nov | ESOMAR FUSION 2019 - Spain |
| 13th Nov | Big Data LDN - London |
| 14th Nov | ASC One Day Conference - London |
| 2nd Dec | DIY Market Research Conference - New York |
| 18th Feb 2020 | QUAL360 Europe 2020 - Connecting Worlds - Germany |
| 24th Mar 2020 | QUAL360 NA 2020 - Connecting Worlds - Washington, D.C. |
