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Also Today...

October 24 2014
In New York, Nielsen-funded independent think tank The Council for Research Excellence (CRE) has published a guide to help marketing and advertising industry execs understand the opportunities and challenges surrounding the use of ‘big data’. More

October 24 2014
Social media monitoring firm Socialbakers has launched an industry benchmark called the Social Health Index, which it says will provide brands with a single assessment of their social media marketing performance across multiple platforms. More

October 24 2014
The University of Nebraska at Omaha (UNO) has partnered with eye tracking and biometric sensor software provider iMotions to open a neuromarketing-focused research facility, for use by scholars studying human responses to online advertising messages. More

October 24 2014
WPP-owned media agency Mindshare has partnered with beacon technology firm Footmarks to improve how retail consumers are targeted on their mobile devices across Southeast Asia. More

October 24 2014
US big data analytics specialist Zignal Labs has raised $10.7m in a Series B round of funding, which it will use to grow its leadership, sales, and engineering teams, and enhance its analytics and insights platform. More

October 23 2014
Nielsen has reported third quarter revenue of $1.57 bn, a 13.3% increase year-on-year but reduced to 2.5% once the effects of acquiring Harris and Arbitron are removed. Similarly, profits fell nearly 30% - to $91m - but adjusted EBITDA was up 19.8% to $477m. More