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Breaking News pages.
Media Researcher Frank N. Magid Dies - February 8 2010 In the US, Frank N Magid, who provided survey research and consultancy to the media through his firm Frank N. Magid Associates, has died of Lymphoma at the age of 78. Continue
Rentrak Adds DISH Data to TV Figures - February 8 2010
In the US, multi-screen measurement specialist Rentrak has established an agreement to integrate TV viewing data from satellite firm DISH Network’s 14 million subscribers, with its own TV Essentials audience measurement service. More
Digital Signage Research Guidelines Published - February 8 2010
In the US, the Digital Signage Group (DSG) has published what it describes as the industry’s first code of conduct for the use and deployment of consumer tracking research and technology. More
Nielsen Names New MD for South Asia - February 8 2010
In India, Nielsen has promoted Piyush Mathur to the role of Managing Director for its South Asia Business. More
Experian Takes Marketing Portfolio to Korea - February 8 2010
Information giant Experian has rolled out its Marketing Services portfolio in Korea, to enable marketers in the country to convert data into customer intelligence, gain an understanding of their customers and develop marketing strategies to optimise return on investment. More
Mobclix to Add Nielsen Data to Mobile Ad Exchange - February 8 2010
In the US, mobile advertising exchange Mobclix is to add Nielsen’s data to its platform, to help increase the effectiveness of mobile advertising spend and enable mobile application developers to make more money through advertising. More
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