Main sectors worked in: Advertising; Youth; Computer Hardware / Office Equipment; Confectionery; Drink; Financial; Food; Insurance; Internet / New Media; Leisure and Tourism; Media; Automotive; Pharmaceutical / Healthcare; Retail; Telecoms; Textiles / Clothing; Travel
Main countries worked in: UK; France; Germany; Italy; Spain; Scandinavia (Denmark / Finland / Norway / Sweden); Low countries (Belgium / Netherlands / Luxemburg); Central and Eastern Europe (not former USSR); China; Japan; Bangladesh / India / Pakistan / Sri Lanka; Australia / NZ; USA; Canada; Mexico / Central America; South America Main projects undertaken: Advertising Research; Branding / Image Research; Corporate Image Studies; Customer Satisfaction Research; Employee Research; NPD / Market Potential Studies; Usage & Attitude Research; Web Site Assessment
Main fieldwork types used: Face-to-face depth interviewing; Marketing Consultancy; Telephone depth interviewing; Other face-to-face interviewing; Other telephone interviewing; On-line questionnaires; Hall tests; Group discussions |
