Futures Company Hires Multicultural Insights Leader

Strategic insight and innovation consultancy The Futures Company has appointed multicultural strategist and lifestyle trendwatcher Valeria Piaggio as VP of Multicultural Insights for its U.S. Yankelovich Monitor.

Based in Chicago office, her new role includes leading the roll-out of the recently launched Total Market subscription offer; and serving as Global Knowledge Lead for multicultural marketplace trends. She joins from CEB Iconoculture, where she played a key role in building the multicultural practice and development and launched the Latino service, before moving to work as lead strategist of the global team.

David Bersoff, the firm's Chief Insights Officer, says the appointment follows the company's 'recent strategic shift embracing a 'total market' view of the U.S. marketplace in the wake of profound, future-defining demographic shifts in the ethnic make-up of this country'. He comments: 'Valeria is the ideal person to help lead this effort.'

The Futures Company was formed through the integration of The Henley Centre, HeadlightVision, Yankelovich and most recently, TRU. Part of Kantar, within WPP, it has teams in Europe, North America, Latin America and Asia.

Web site: www.thefuturescompany.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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