McDonald's Marketer Launches Magnolia Insights

In Chicago, former McDonald's brand marketer Tania Haigh has launched an agency called Magnolia Insights, specializing in marketing to women.

Haigh (pictured) previously spent nearly ten years at McDonald's, setting up a speciality 'Family Marketing' division and serving as Brand Manager for the Happy Meal product line. Her new firm offers an integrated approach to targeting the way women experience brands with services including consumer research, campaign development, and brand management and positioning.

Haigh says her aim is to 'keep the woman and mom consumer at the center of marketing planning.' She explains: 'Women hold major purchasing power but too often brands do not nurture this consumer segment by developing plans that establish a meaningful emotional connection.'

Web site: www.magnoliainsights.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.