Nielsen's Mackay-Sim Becomes ORC CMO

In New York, full service agency ORC International has hired former Nielsen marketer Ana Mackay-Sim as Chief Marketing Officer, responsible for overseeing brand and revenue-building marketing initiatives globally.

Mackay-Sim (pictured) spent the last eleven years in various marketing roles at Nielsen, working out of both its Sydney and New York offices. Most recently, she was SVP of Marketing, responsible for enterprise and portfolio-level value proposition and positioning, demand generation, product marketing for CPG and retail verticals, global proposal and salesforce enablement, and advertising and creative. Before this, she led brand and creative strategy execution for Nielsen globally, and she built an onshore creative team and offshore production studio.

In her new role, Mackay-Sim will work closely with ORC's parent company Engine Group, to partner on internal and client-related projects across the network's companies, including creative firm Deep Focus, insights company Cassandra, and sports marketing and sponsorship agency Synergy.

She will report to both Engine Group's Global CMO Zoe Church, and ORC CEO Tom Markert, who comments: 'Ana joins with a wealth of diverse experience, from having lived all over the world to building high-performing teams in rapidly changing environments. Her experience as both a marketer and creative will allow her to broaden clients' understanding of the strategic importance of business intelligence and its ability to unlock better consumer experiences'.

Web site: www.orcinternational.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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