Asian Business Omnibus Launched

Specialist international B2B research consultancy Kadence Asia Pacific has launched KadBUS(r), described as 'the first Pan-Asian business omnibus'. Decision-makers from up to 3,000 SMEs across the region will be interviewed on a quarterly basis.

The survey will involve regular interviews with business decision-makers in sectors including IT and Finance, managed from the company's regional research hub in Singapore.

The sample will be weighted to business population profiles providing accurate market sizing information. Core questions covering business size, sector, investment intentions and business Internet connectivity will be available to all buyers.

The new service was designed by Piers Lee, Director of Kadence Asia Pacific, who has researched SMEs (Small and Medium-sized Enterprises) in 14 different Asia Pacific markets covering financial services, supply chain management, IT, e-commerce and express distribution.

Kadence is online at www.kadence.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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