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Welcome To Peru
Country number
126
Selected MR Agencies

An Introduction to Peru

The geography of Peru varies from the arid plains of the Pacific coast to the peaks of the Andes Mountains and the tropical forests of the Amazon Basin. The territory was home to ancient cultures, spanning from the Norte Chico civilization, one of the oldest in the world, to the Inca Empire, the largest state in Pre-Columbian America. Spain conquered the region in the 16th century and established a Viceroyalty, which included most of its South American colonies. See full country profile.

Latest Research News from Peru

Jan 30
Kantar is to roll out its Twitter TV Ratings service in Argentina and Colombia, from this week, giving clients there a variety of metrics on social media activity related to TV shows, events coverage and free-to-air networks. Launch in Peru should follow 'before the summer'. Jan 30 2017
Nov 29
Qual consumer insights consulting firm RealityCheck has opened an office in Miami, from where it will support clients in Argentina, Brazil, Chile, Mexico and Peru. Nov 29 2016


1 current Latin American job:

Technical Account Manager, Tagging Operations, Puerto Rico, $ salary TBD - (posted Jul 26 2017)


Fast Facts
Map of Peru
CAPITAL: Lima
GOVERNMENT: constitutional republic
AREA: 1,285,216 sq km
POPULATION: 29,248,943 (July 2011 est.)
MAJOR LANGUAGE: Official Language: Spanish
Flute player, Peru
Flute player, Peru


Castle in the Air Machu Picchu is a pre-Columbian 15th-century Inca site located 2,430 metres (7,970 ft) above sea level near Cusco, situated on a mountain ridge above the Urubamba Valley. Most archaeologists believe it was built as an estate for the Inca emperor Pachacuti (1438-1472). Often referred to as the 'Lost City of the Incas', it was never known to the Spanish during their conquest and is highly significant as a relatively intact cultural site. In 2007, it was voted one of the New Seven Wonders of the World in a global Internet poll.

The city's Intihuatana stone or 'tool to tie up the sun' is one of many ritual stones in South America. These stones are arranged to point directly at the sun during the winter solstice. The Incas believed the stone held the sun in its place along its annual path in the sky. At midday on November 11 and January 30 the sun stands almost above the pillar, casting no shadow at all. Researchers believe that it was built as an astronomic clock or calendar.

Peru made its first official appearance at the Olympic Games at the 1936 Summer Olympics in Berlin. However, some sources consider Carlos de Candamo, a fencer who competed in the foil and ãpãe events in the 1900 Summer Olympics, of Peruvian nationality and therefore, Peru's first Olympic competitor.

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Peru in Profile

The geography of Peru varies from the arid plains of the Pacific coast to the peaks of the Andes Mountains and the tropical forests of the Amazon Basin. The territory was home to ancient cultures, spanning from the Norte Chico civilization, one of the oldest in the world, to the Inca Empire, the largest state in Pre-Columbian America. Spain conquered the region in the 16th century and established a Viceroyalty, which included most of its South American colonies.

Since independence in 1821, Peru has lost a large swathe of territory to Chile in the war ending in 1883, and has undergone periods of political unrest and fiscal crisis, interspersed with stable and progressive eras such as those under Ramn Castilla in the mid-19th century and the Civilistas in the early 20th. Massive internal violence began in 1980 with the rise of the Maoist Shining Path movement, and although this has subsided the country still has many problems. However, Peru now has a high Human Development Index score.

Some Business and General Info

GDP: $275.7 billion (2010 est.)

Religions Roman Catholic 81.3%, Evangelical 12.5%, other 3.3%, unspecified or none 2.9% (2007 Census)

Currency: Nuevo Sol (PEN) - $1 = PEN 4.19

Telephone Code: +51

Overview of the Research Industry

MR Association(s):

Peru Market Research Association

Peru's MR industry had a net gain of 13% in 2010 with a turnover of $51m, up from $42m in 2009. It's ranked 45th in the world by industry turnover, with a spend of $1.74 per capita.
Source: ESOMAR

Overview of Trade and Industry

The performance of Peru's market-oriented economy has been tied to its substantial exports, which have historically failed to provide self-sustained growth or an egalitarian distribution of income. However in recent years growth has been fuelled by macroeconomic stability, improved terms of trade, and rising investment and consumption. A free trade agreement was signed with the United States in April 2006.

Peru's large range of exports include copper, gold, zinc, tin, iron ore, crude petroleum and natural gas. The 2010 total of just over $35.5bn went mainly to China, the USA, Canada, Japan, Germany and Spain. Imports, including petroleum, chemicals, machinery vehicles, colour TV sets and telecoms equipment, had a value of $28.8bn in 2010. Just under a quarter of imports came from the USA, with other partners including China, Brazil, Ecuador, Chile and Colombia.

My view
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Peru
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If you are a researcher based in Peru, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

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