US-based mobile app market intelligence and insights provider Sensor Tower has announced the acquisition of mobile marketing firm data.ai, formerly known as App Annie. Terms were not disclosed. More
In the US, neuro- and behavioral science specialist HCD Research has appointed Rachel Czapla as Senior Director of Global Research and Consulting. More
This month sees the launch in London of a new agency, Wren Insight, focused on customer closeness and led by qual researchers Jude Terry and Hannah Beech. More
Market Research charity the MRBA has three days to run on its 2024 auction. Bidding for two tickets to Taylor Swift's sold-out Eras tour (Wembley Stadium concert, August) currently stands at £1,500, but those with more modest budgets can bid for bottles, days / meals out and other items. More
European research agency Bilendi has appointed Cecilia Glauser as the Country Manager for Sweden, replacing Björn Söderlin. More
Customer journey management and insights firm TheyDo, based in Amsterdam, has secured $34m in funding, with which to increase R&D - focused on AI and data ingestion - and build out its customer-facing team in the US. More
California-based CX solutions firm Five9 has appointed former Gartner exec Steve Blood as Vice President of Market Intelligence and Evangelism, based in Europe. More
Birmingham, UK-based qual insights platform Voxpopme has a new CEO. Andy Barraclough is a co-founder of the firm and until now served as its CTO. He succeeds Lonnie Mayne, who moves to the role of Chairman of the Board. More
Former ORC and Join the Dots / InSites Consulting exec Edward Wheeler has joined BVA BDRC as Head of Business Development. More
Business Intelligence platform Omni has raised $20m for continued development of its platform. In addition, former Looker Chief Revenue Officer Lambert Billet has joined Omni's Board of Directors. More
Consumer and B2B research agency 2CV has promoted Sabine Cronick to the role of CEO of UK/EU, and James Redden to CEO of US and APAC. More
New York-based Adelaide, which provides attention-based media quality measurement, has added coverage of CTV to its Attention Leaderboard service. More
Personalized shopping experience company Fermat, based in San Francisco, has more than doubled its funding to date with a $17m raise. The firm's software allows users to launch, test and optimize web pages based on individual customer journeys and the preferences and intentions they reveal. More
San Diego-based omnichannel consumer data and analytics platform Daasity has acquired Red Fox Analytics, which provides analytics for for retail-focused CPG brands, for an undisclosed sum. The combination promises merchants online and off-line sales, distribution and marketing data in one place. More
In the UK, Samsung's advertising division has become the first CTV backer of Origin, the ISBA's cross-media measurement programme. More
In Dallas, 'Creator Commerce' company LTK has launched LTK 360, a full-funnel influencer marketing measurement and analysis platform, while adding CTV to the list of media for which users can create, launch and measure advertising. More
Attention measurement specialist Amplified Intelligence has teamed up with photo sharing app Snapchat and media agency OMD to assess how audiences engage with Snapchat's augmented reality (AR) Lenses. More
Chicago-based analytics software solutions company Ocient has raised $49.4m in en extended Series B round of funding, earmarked for product development. The firm's software conducts compute-intensive analysis of complex, large-scale data for insights and decision-making, with a focus on energy-efficiency. More
Multichannel eCommerce enablement and analytics platform MikMak has enhanced its insights offering with the launch of a Custom Report Builder function, as well as a CX optimization tool, 'Headless Commerce API'. More
Digital media measurement specialist DoubleVerify (DV) has expanded its partnership with media giant NBCUniversal, to provide program-level measurement solutions across OTT devices, including CTV. More
San Francisco-based predictive intelligence firm 6sense has appointed Jerome Levadoux as its first Chief Product Officer. More
US measurement standards organisation The Media Rating Council (MRC) has appointed Hannah Bolcar as Director, Measurement Audit Operations. More
Comscore's programmatic ad targeting division Proximic has partnered with advertising and martech group Epsilon, providing contextual classification of sites to help the latter's clients monitor issues like brand suitability and inventory quality. More
US-based insights and strategic consulting firm M/A/R/C Research has appointed Michael Feehan as Senior Vice President and Practice Leader in its recently-expanded Health and Well-Being Division. More
SurveyMind, a UK-based AI transcription and analysis start-up, has announced upgrades including single-click analysis of transcripts to reveal key themes, differences and connections between a predefined set of interviews. More
In West Palm Beach, Florida, MR industry veterans Hugh Davis and Keith Price have launched ACKWEST Group, a holding company which will focus on buying and developing emerging tech-driven enterprises in the consumer insights and marketing services sector. More
Former Dynata Chief Gary Laben has joined retail and consumer goods analytics and inventory optimisation firm Trax, as CEO. More
UK television and video ad currency provider Barb has announced a major upgrade to its CFlight cross-media campaign reporting service. The tool now promises advertisers and agencies comprehensive campaign performance data against fourteen key traded audience groups. More
Canadian-owned market research and analytics firm Leger has upped its stake in remote, AI-driven advertising test platform CUBE AI to 51%, having been a minority shareholder since 2022. More
In Toronto, Canada, survey software firm Q-Fi Solutions has been acquired by co-founder and CTO Rafael Mangra, who is relaunching the company with a range of branded solutions. Mangra was previously a minority shareholder while the majority of shares were owned by The Logit Group. More
In Amsterdam, recently-acquired Ipsos I&O has appointed former Aegon Netherlands research leader Jürgen Warnecke as Team Lead Financial Services. More
Consumer behavior data firm Circana has launched SalesTrack, which tracks brand performance relative to competition on a weekly basis within the Canadian foodservice industry. More
Recently-launched research operations hub BioBrain has appointed Market Xcel veteran Ashwani Arora as Director of Strategy and Insights, and a Partner in the business. More
In the US, media measurement and optimization firm Prescient AI has secured $10m in Series A funding, with which to further develop its product, expand sales and add new media channel integrations. It has also enhanced its attribution model to measure the halo effects of campaigns on sales in the Amazon marketplace. More
Australia marketing advisory, strategy and analytics company Forethought has appointed Diane Shelton and Andrew Slot as Joint Managing Directors, effective immediately. Shelton is a former CEO returning to the firm, while ten-year company veteran Slot has been serving as Interim MD for the past year. More
President Biden has signed into law the Consolidated Appropriations Act 2024, which among most other federal agencies provides the U.S. Census Bureau with its budget to September 30th. At $1.382bn, the Bureau's fund is well below the $2bn that Census stakeholders had urged. More
Customer and employee experience firm Medallia has appointed Ben Brewer as Chief Revenue Officer. More
In London, Verve has announced the promotion of its former Joint Head of Insight Richard Preedy to the newly created role of Executive Director and Head of Artificial Intelligence. The firm is 'relaunching' itself to emphasize its focus on 'three intelligences': Artificial, Human and Cultural. More
Australia's Commercial Radio & Audio (CRA) is to expand its regional audience surveys, conducted by Xtra Insights, to include more markets this year, while for the first time CATI surveys will be supplemented by the launch of online survey sampling in eight markets. More
MR reporting software and services company Indico Labs has appointed Warren Smith as Technical Operations Lead, Edward Lidbetter as Product Owner, and Lucy Robbins as Product Marketing Manager - as it looks to scale up its SlideGen product this year. More
Global non-profit organization Women in Research (WIRe) has added Meta's Jackie Chan, Alex Owens of Unilever and Reckitt's Dr. Elaine Rodrigo to its advisory board, as well as System1's Chief People Officer Emma Cooper representing the supply side. More
In Boston, US, streaming technology company Brightcove has launched 'Publisher Insights', part of its Media Studio Premium solution, which provides real-time analytics specifically for news organizations and other organizations focused on rapidly and constantly updated content. More
Technology research and advisory firm Information Services Group (ISG) has reported revenue for the full year 2023 of $291m, up 1.7% despite a very slow fourth quarter in which revenue dropped 11% to $66.2m. More
US firm PeakMetrics has raised $3m in funding to expand its market and further develop its 'narrative intelligence' technology, which helps governments, companies and other organisations deal with online risks from misinformation and media manipulation. More
In the US, consumer insights firm C+R Research has partnered with Nexxt Intelligence to offer clients 'deeper and more insightful responses' from survey participants using AI. More
Audience engagement veteran Josh Chasin is to advise digital marketing analytics platform FutureSight as it widens its focus to serve 'midmarket' customers. Chasin previously held senior roles at VideoAmp, Comscore, Arbitron and SMRB. More
Cambridge, UK-based analyst research delivery platform Content Catalyst has launched an AI-powered discovery tool to help researchers get rapid answers to natural language market intelligence questions. More
Miami-based PR platform Muck Rack has enhanced its measurement and reporting capabilities with new features for areas including media impact analysis, brand reputation insights and competitive analysis. More
London-based analytics / business intelligence start-up Fluent has secured $7.5m in seed funding for its mission to democratize insights using conversational AI. More
UK audience measurement authority Barb has promoted Caroline Baxter to Chief Operating Officer, with a remit to work alongside CEO Justin Sampson on driving the organisation's move towards cross-device measurement and total campaign performance reporting. More
North of England-based, employee-owned research consultancy DJS Research has announced eleven promotions across its Research and Operations teams, including Kieran Hart to Senior Research Manager, and Claire Williams, Olivia Holt and Lucy Holland to RM. More
Research platform Discuss has announced a Spring round of new product features, including expanded GenAI summaries for global research; a new one-stop-shop consumer reach tier for global brands; off-platform research capabilities; and enhanced machine transcription. More
Amperity, a customer data platform (CDP) for consumer brands, has announced two new generative AI capabilities, Explore and Assist. More
Comscore has reported full year 2023 revenue of $371.3m, down 1.4%, but with FX-neutral adjusted EBITDA up 29% to $46.9m. CEO Jon Carpenter pointed to growth in local TV measurement and in the CCR and Proximic offerings as strong indicators for the future. More
Similarweb has announced the acquisition of ad intelligence specialist Admetricks, whose software will now form the core of a new Similarweb Ad Intelligence product. More
In the UK, business-to-business insights forum The Business Intelligence Group (BIG) is to be reintegrated as a network of the Market Research Society (MRS), a status it held in the 1990s before moving to independent operation. More
Insights group Savanta has launched a new AI-based application called TrendVue, allowing users to automate the research process and deliver personalised trend analysis across sectors. More
Customer data science pioneer dunnhumby has partnered with location analytics specialist Placer.ai in the US to provide retailers and CPG companies with a combination of on-and off-line customer insights and personalize customer communications and experiences. More
In London, brand lift measurement company ThisThat has secured an unspecified amount of funding from four founders of unicorn companies, in addition to other funds and angel investors. More
In the US, research agency Shapiro+Raj has added an AI Innovation Group to its Technology Practice, with Scott Swigart still leading the enhanced unit. More
Manchester, UK-based fieldwork firm Omnisis has teamed up with business and politics publication The Economist to launch an interactive tool predicting how people may vote in the next general election. More
Global MR and data group YouGov has announced the rebranding of its Swiss subsidiary LINK, acquired in December 2021, as YouGov Switzerland. More
In the USA, integrated ad intelligence and viewing data provider AdImpact has appointed Laia Pescetto as Vice President of Marketing, following 400% growth in its industry-wide ad solutions client base in 2023, Its core political ad business has also grown rapidly. More
UK-based MR operations company Cobalt Sky has appointed Mina Odavic as Head of Business Development, overseeing relationships with key clients and generating new business opportunities. More
New York-based Remesh has upgraded it AI-powered insights platform to allow users to upload research data collected on other platforms for analysis - including large quantities of open-ended survey feedback. More
Madrid-based digital marketing group Samy Alliance, the parent of British-based research firm Capture Intelligence, has acquired Helsinki-based social media agency Kurio, giving it a presence in the Nordic countries. More
Singapore-based customer experience solutions firm TDCX is to be acquired and taken private by a team led by its CEO and founder Laurent Junique, via a merger valuing the nearly 18,000-strong company at around $1.037bn. More
EMEA communications firm Instinctif Partners Group has appointed Julian Walker as CEO; having recently added Jim Donaldson as Non-Executive Chair, and Dr Matilda Andersson as MD of its subsidiary, British-based insight firm Truth. More
In Philadelphia, account intelligence provider MRP has merged with b2b technology insights and lead generation firm CONTENTgine, to create an end-to-end provider for the entire b2b technology sales and marketing process, from demand generation to sales pipeline activations. More
Adelaide, Australia-based attention measurement specialist Amplified Intelligence has appointed Anthony Capano as EVP Global Head of SaaS. More
Business services colossus Accenture has acquired Melbourne-based marketing tech consultancy The Lumery, adding expertise in areas including personalization, CRM and loyalty, testing and experimentation, and automation to its Accenture Song division Down Under. More
In London, Potentia Insight has appointed Clare McHatton as Business Development Director, focused on building relationships and partnerships to expand the firm's client base and offer. More
US-based data firm J.D. Power has completed the acquisition of Autovista Group, which provides automotive data, analytics and industry insights in Europe and Australia, from asset management firm Hayfin Capital Management. Autovista CEO Lindsey Roberts becomes President of J.D. Power Europe. More
Comcast Advertising, the ad division of Comcast Cable, has launched a new solution called the Signal Authentication Service, which it says will improve the accuracy of cross-screen reach and frequency analysis. More
US-based audience measurement company VideoAmp has unveiled a big data and technology 'engine' called VALID, which measures and targets cross-platform audiences and promises more efficient media spending, higher conversion rates and more accurate data for publishers. More
Insight and customer analytics group STRAT7 has announced twenty-one appointments / promotions, including four senior promotions at Crowd DNA, and the creation of eight new roles. More
Streaming data insights provider PlumResearch has appointed Jonathan Broughton as Research Director, tasked with advancing its analytics and insights capabilities in the entertainment industry. More
Hamburg-based Heyflow, whose no-code platform helps marketers create, optimise and analyse web site experiences, has closed a EUR 14.7m Series A funding round. The money will be used to accelerate product development and integrations, and for geographical expansion of its customer base. More
NIQ, the consumer intelligence company previously part of Nielsen and now combined with GfK, has launched a Global Media Division, which it says is 'designed to enhance the value advertisers derive from their marketing efforts' - and has appointed Lana Busignani to lead it. More
PAMCo, the company which oversees audience figures for British newspapers and magazines, has appointed Emma Holden as Acting MD after the departure of CEO of ten years Simon Redican. More
Behavioural understanding specialist iMotions has unveiled EduLabs, a platform integrating biometric technology solutions for use by academic institutions, departments and students. More
London-based APL Media is integrating the technology of US-based feedback software firm Social Asking, aiming to 'bring cutting-edge AI to audience engagement' and allow brands to understand their audience in real time. A new division of APL will serve as Social Asking's lead (UK) sales agent. More
Digital ads trade body IAB Europe has published a first set of European recommendation for metrics and measurement standards covering Retail Media digital advertising. More
Fitchburg, MA-based MR services and technology firm Jibunu has launched MR-LEAP, a solution designed to redefine efficiency in survey programming services. More
Automotive marketing and software solutions firm Affinitiv has appointed Andy Byrne as its new Chief Revenue Officer. More
Rakuten Insight Global has announced the integration of Singpass, Singapore's national digital identity, as part of its proprietary panel verification process. More
Ipsos has launched InnoExplorer, which uses generative and analytical AI to help clients accelerate innovation cycles 'from months to days' and improve success rates. More
Leap day - also apparently known as Rare Disease Day - sees the launch of a new insights company, PatientSight, operating a subscription based platform connecting life science organizations with survey findings for rare disease patients, analyzed and displayed in dashboards. More
Brand tracking specialist Tracksuit has raised $13.5m in Series A funding, which it will use for its official launch in the US and UK markets, and to expand its research and platform capabilities. More
Healthcare data and technology solutions company Veradigm has agreed to acquire healthcare modeling specialist ScienceIO, for around $140m in cash. More
AI-based insights firm Yabble has updated its synthetic research tool Virtual Audiences, allowing users to upload and integrate their own proprietary datasets to tailor the personas of synthetic respondents to suit their business. More
Data transformation and marketing consultancy Artefact has opened new offices in Colombia and Mexico, after rapid growth for its Brazilian office. More
In the US, former Ipsos execs Dana Keilman and Nicole Munsey have launched Morning Light Strategy, which will provide insights and strategic guidance for clients looking to drive growth in the 50+ market. More
Mike Trotman, We Work With Data co-founder and long-time ASC committee member who worked on some of the standards which have guided the technical side of the profession over the past twenty years, passed away at the end of January. More
Marcoms group Stagwell has reported full year 2023 revenue of $2.53bn, down 6% year on year, and adjusted EBITDA of $360m, down 20%. However the company reports strong new business, good growth in EMEA and for its Marketing Cloud suite, and is forecasting a return to growth in 2024. More
Kantar Media is to provide Netflix with a cross-platform view of its performance in Spain, according to reports. The data will allow the streaming service to compare its audience with those for linear and on-demand networks and platforms. More
Miami-based Myko, which allows sales and revenue teams to analyse their data and get rapid answers with simple text prompts, has raised $2.7m in seed capital, with which to reach new customers and expand its offering. More
Data collaboration platform InfoSum has announced a partnership with independent media agency Canvas Worldwide, allowing the latter's clients to activate and enrich their first party data. More
In a deal described as 'a world-first industry collaboration between media industry measurement bodies', OzTAM audience data for BVOD - the streaming and catch-up services offered by TV broadcasters - is to be integrated into Ipsos iris, the approved currency of IAB Australia. More
Marcoms group Stagwell, the owner of the Harris Poll and Harris X brands as well as Maru Group, has launched a new global research community called Unlock Surveys, with plans to add more than 200,000 high-quality, active survey members in 2024. More
London-based Humankind Research, which specialises in research for positive social impact, is adding a team offering standalone quantitative projects, and has hired Laura Moore and Amy Watson to lead it as Head of Quant and Quant Research Director, respectively. More
Insights platform mTab has secured $15 million in growth credit financing, from Kayne Anderson Growth Capital, with which to accelerate its global expansion, add customers in new industries and continue enhancing its technology. More
Estonian AI-driven firm AdoptoMedia has launched a 'one-stop-shop' marketing and revenue forecasting service under the CheckMedia brand, promising to democratize 'analytical power and forecasting abilities for marketing planning previously only available to the world's biggest corporations'. More
Marcoms group Stagwell has agreed to acquire What's Next Partners (WNP), a French digital brand and marketing consultancy whose offer includes consumer intelligence, CRM and data analytics as well as strategic planning, ad creative and digital content production. More
In the US, Allison Wilt and Steve Ingledew have launched ContextualY, a specialist B2B research agency whose four founding Principals between them boast more than a hundred years of experience supporting technology clients and stakeholders. More
Ipsos North America has appointed former Worthix and GfK exec Rogerio Monteiro as SVP / Senior Client Officer More
GenAI-based consumer emotion and sentiment specialist Glimpse has appointed former Cint and Dynata researcher Mike Steinberg as Vice President of Business Development. More
Marcoms group Stagwell has acquired London-based Sidekick, an agency collective with skills in experiential marketing, digital storytelling and branded content - and will combine it with its San Francisco-based global marketing and comms consultancy Allison. More
New Jersey-based applied behavioral science insights agency has appointed Brian O'Hara as VP of Business Development, and Trisha Nagpal and Anushka Bhansali as Behavioral Associates. More
In Oregon, identity verification specialist SheerID has launched two new services: Marketing Hub, a curated marketplace of solutions to engage communities; and DataConnectors, which streams verified first-party consumer data into more than 400 martech solutions including CRM and CDP systems. More
In Antwerp, Belgium, design-tech company iVisual has launched AI-based branding and packaging intelligence technology which it says will 'transform the way companies develop branding and packaging'. The new firm has appointed Julie Dumoulin as its CEO. More
WPP has reported preliminary results for the full year 2023, with revenue (less pass-through costs) of £11.86bn, up 0.9% on a like-for-like basis, and operating profit down more than 60% to £531m. More
Comscore has upgraded its Campaign Ratings (CCR) service to extend deduplicated audience measurement to the local market level, and says that for the first time CCR will integrate national and local linear TV, digital, streaming and social channels. More
Germany-based facility and data collection provider quotapoint has appointed Stephan Schmid, former Managing Director of Schlesinger Group Germany, as Director / Member of Management. More
In Canada, qual research tech firm Recollective has launched two new services, Recollective Connect and the Recollective Qualtrics Integration, helping research agencies and brands to engage their research participants 'seamlessly and efficiently'. More
Cross-media ad delivery and measurement platform Innovid has announced the availability of publisher-level outcomes analysis for all DSP and SSP campaigns, allowing brands and agencies to 'understand, assess and compare' performance in detail and 'without bias' across all their media buys. More
Atlanta, GA-based AnalyticsIQ has added to its range of healthcare solutions with the launch of an enriched National Provider Identifier (NPI) data offering, promising marketing and analytics teams deeper insights into healthcare providers (HCPs) as individuals, to improve targeting and engagement. More
Ipsos has reported organic, constant currency revenue growth of 8.8% for the fourth quarter of 2023, and 3% for the full year, with operating profit stable at an all-time high of 13.1%. More
In Glasgow, Scotland, former RBS and YouGov Sport exec Bruce Cook has launched SponsorLab, a new sponsorship measurement tool for sponsors, agencies and rights holders. More
The Market Research Society of India (MRSI) has launched a new Socio-Economic Classification System, ISEC, which it says is 'far more representative, stable and less volatile' than its predecessor, NCCS. More
Research tech company SightX has appointed former US marine Dr. Brad Smith as its first VP of Strategy, with a remit to lead advancements in user-centric innovation, enhance user experience and bolster the company's go-to-market capabilities. More
Transaction data specialist Behaviorally has expanded its business development team in New York with the appointment of Director Peter Cloutier, and in Chicago where Shane Schultz joins as a Manager. More
CX and research tech group Forsta has appointed Jason Saylor, formerly of MAXimum Research, as Business Development Director. More
Business services behemoth Accenture has agreed to acquire CX analytics provider GemSeek, for an undisclosed sum. More
In Congress, New Jersey Republican representative Jeff Van Drew has introduced legislation which would close down the annual American Community Survey (ACS), which replaced the old decennial census long form in 2005 and is described as 'essential to the development of representative samples'. More
US-based healthcare sector insights firm Apollo Intelligence has acquired GlocalMind, a tech-driven MR services and panel company operating in the same sector. More
Former Kantar NZ researcher Jo Muller has joined marketing strategy and professional services consultancy the One Picture Group, as Director and Co-Head of Quantitative Insights for New Zealand. More
Atlanta-based call tracking, marketing and lead intelligence platform CallRail has added AI-driven, self-reported attribution capabilities to its CallRail Labs innovation program, promising visibility into the impact on sales of branding, word of mouth, social media and other channels. More
New York-based audio analytics and research platform Veritonic has partnered with computer vision and attention AI company Realeyes to launch the Audio Attention Report, putting data behind the untapped potential of radio and podcast audio advertising. More
Chandler, Arizona-based researcher Ironwood Insights Group (IIG) has announced the acquisition of Maryland-based qual provider The Research Group and its focus groups and recruiting division Observation Baltimore. Barbara Gassaway, President and founder of The Research Group, joins IIG. More
In the US, OvationMR has recently made three appointments: Alex Sutter has been promoted to VP of Qualitative Insights while Cara Christensen and Hiram Santiago join the company, both with the title of Director, Insights Solutions. More
Yahoo has launched a rapid insights solution called PurpleLab, based on Qualtrics technology - initially in Australia and Southeast Asia. More
Tel Aviv-based digital market intelligence company Similarweb has announced 2023 revenue up 13% to $218.0m, with adjusted operating loss slashed from $63.8m to just $4.8m, including a profit in the fourth quarter. More
In New York, audio analytics and research platform Veritonic has launched Brand Lift Pulse, an addition to its established Brand Lift solution which it says brings its data to those running campaigns of any size. More
Digital media measurement and analytics firm DoubleVerify (DV) has enhanced its solutions for measuring and protecting clients against 'Made For Advertising' (MFA) content online, promising them the ability to 'optimize media investments, by carefully balancing brand protection and campaign scale'. More
Longtime Ipsos exec and current Global Head of Audience Measurement Liz Landy is to leave the company at the end of this month. Daniel Wong-Chi-Man will step up to Lead the Audience Measurement Service Line globally, while Ipsos iris leader James Oates will add responsibility for the business in the UK. More
Nielsen has announced that its Pacific Broadcaster & Publisher Lead Tony Boyte will be stepping down in April, to be replaced by eighteen-year company veteran Scott Gillham. More
In the US, enterprise marketing attribution platform Alembic has raised $14m in series A funding, which it will use to enhance its engineering capabilities, broaden its product range and accelerate client acquisition. Backers include Jeffrey Katzenberg and Joe Montana. More
In San Francisco, consumer insights, marketing strategy and training firm Ignite 360 has announced that founder and Chairman Rob Volpe will resume his role as CEO from next week, as current Chief Lisa Osborne leaves for an insights leadership role at a healthcare nonprofit. More
Toronto, Canada-based gaming industry analytics and infrastructure provider Helika has completed an $8m Series A funding round, for use in accelerating the launch of its AI-powered Game Management products. More
Stamford, CT-based technology research and advisory firm Information Services Group (ISG) has launched a new product providing market intelligence for the buy- and sell-side dynamics of the IT and business services industry. More
Reputation and risk intelligence provider Signal AI has acquired Social 360, which monitors and analyses online comment influencing the reputation of clients around the globe. More
Ipsos has appointed former Ofcom and Aviva exec Kerri-Ann O'Neill as Chief People Officer for UK and Ireland. More
Packaging, NPD and shopper specialist PRS IN VIVO has appointed Richard Bordenave as global Chief Behavioral Officer. More
In the US, broadcasting and publishing network Nexstar Media Group has appointed Stacey Lynn Schulman as its first EVP, Platform Marketing and Intelligence. More
Kantar has announced a partnership with computer vision and attention measurement specialist Realeyes, integrating the latter's Verify identity recognition software into the former's anti-fraud software QubedAI. More
FIXR, which provides audience insights and actionable data for event organisers worldwide, has appointed former Eventbrite VP Joel Crouch as Chief Revenue Officer. More
Glassbox, which provides data and insights on the digital experience for web and mobile applications, has launched a new solution called 'Voice of the Silent' (VoS). The firm says traditional VoC programs capture feedback from an average of only 4% of customers. More
GroupM's new data / audience planning agency EssenceMediacom has formed a dedicated data, technology and analytics function to 'deliver business solutions to clients in the post-cookie era'. Poorani Adewole transfers in from Mindshare to lead the unit as Chief of Data, Technology and Analytics. More
UK-based agency Firefish Group has announced five promotions and seven new hires across the business. Fenella Twohig, Ciara Larkin, Rebekah Smith, Karen Chong, Chloe Lee, Jamie Robertson and Jonathan Dance all join the company. More
Sydney-based CRNRSTONE, the research and data division of comms agency Bastion, has appointed Nathan Saville, formerly COO of Pollinate, as General Manager. More
Harrogate, Yorkshire-based firm Harlow Consulting has appointed Kathryn Purdy as Research and Operations Director, and Joel Galilee in an entry-level Researcher role. More
Ipsos India has expanded the role of Archana Gupta, adding responsibility for Shopper Research and for developing the firm's base of young talent; and has hired former NIQ exec Malavika Mani as Executive Director, servicing large accounts in the west zone. More
'Intelligent workforce insights' firm Sapience Analytics has received a 'large' amount of new growth funding for its platform, which informs managers about employee activity across their enterprise, promoting cost management and operational efficiency. More
Northern European mystery shopping and customer service improvement specialist Dive has acquired Danish mystery shopping firm Shoptimizer. More
European consulting and digital services firm Sopra Steria has announced a partnership with media insights firm TRP Research to help broadcasters, advertisers and others understand the way television and VOD services are consumed across different devices and platforms by UK audiences. More
Labor market analytics specialist TalentNeuron has revamped its leadership structure to handle 'accelerated growth and innovation'. Gabriel Pauliuc joins as CTO and Elin Thomasian as SVP of Strategy and Consulting, while recently appointed David Wilkins adds the role of Chief Product and Marketing Officer. More
UK-based agency davies+mckerr has appointed former Crowd DNA Director David Power as Head of Quant. More
Copenhagen, Denmark-based offshore wind data specialist Aegir Insights has secured EUR 8.5m in Series A funds from climate tech investors - to be used in upgrading its web platform, including investment decision software and data products. More
succeet, one of the world's largest MR trade shows and the biggest in the DACH region, is to move from its traditional October slot to February, with 'succeet24/25' due to finish a year from today. The organisers say the move is in response to requests from long-standing exhibitors and associations. More
London-based insights consultancy Savanta has launched a new customer experience framework which it says will help companies more accurately drive revenue growth. More
B2B purchase intent data specialist TechTarget has announced a partnership with software review and assessment site G2, to help B2B enterprise technology buyers through the purchase cycle. More
Publisher Gannett / USA TODAY Network has appointed a dedicated Chief Data Privacy Officer, Marci Moss, with a remit to safeguard the information entrusted to its publications by clients, partners, users and employees. More
Canada-based B2B data services company Rhetorik has announced the acquisition of 1 Stop Data Ltd, another B2B data business based in Wokingham, UK. More
In the UK, audience measurement body Barb has awarded the contract for a new piece of research, the CFlight Landscape Study, to insights consultancy BVA BDRC. The work will help barb to estimate TV audience size and profile for various platforms and to understand the dynamics of household VOD consumption. More
Online sample marketplace and research tech company PureSpectrum has appointed former Ipsos, Nebu and Bilendi exec Ian Roberts as Business Development Director for EMEA, based in London. More
San Francisco-based start-up Motif Analytics has emerged from private beta to offer general availability for its analytics tool - and has secured $5.7m in seed funding. More
AI-based ad optimisation and measurement firm LoopMe has announced the recruitment of more than fifty new employees, growing its workforce by some 20%. This includes the appointments of Slava Taraskin as VP Business Development, and Adam Parker as VP of Corporate Development & Strategy More
US-based B2B data and software firm ZoomInfo has launched Copilot, an AI-powered solution promising to bring its data together with a client company's first party CRM data and provide insights for use by salespeople. More
In the UK, digital transformation consultancy Kin + Carta has changed horses in its ongoing sale process, recommending that shareholders approve a new bid controlled by investment firm BC Partners, instead of earlier favoured offers from Apax Partners. More
Nielsen is expanding its Connected TV (CTV) measurement of YouTube ads into eleven additional global markets, including Germany, India, Japan and the UK. More
In San Francisco, retail analytics solutions provider Intelligence Node is expanding its offer for retailer clients and third-party sellers, promising an enhanced online shopping experience with more information to support product selections and purchase decisions. More
In London, year-old digital MR agency Potentia Insight has announced six new hires across its project management, information security and analytics divisions: Abubaker Omer, Steve Burton, Bill McDivitt, Vanessa Jackson, James Edwards and Shaun May. More
US firm Ironwood Insights Group has appointed Jeb Bullis to lead the expansion of its Ironwood Online offering, and Stuart (Stu) Cohen to focus on the growth of its full service division. More
New Jersey-based applied behavioral science insights agency BEESY has hired Nicole DelBuono as a Technical Project Manager. More
In the US, technology researcher Forrester has reported full year 2023 revenue of $480.8m, down 11% on 2022. Adjusted net income was $36.6m, down from $47.2m a year earlier. More
Australian market research technology platform Glow is developing its sustainability metric the Social Responsibility Score (SRS) as a standardized, cross-industry initiative and says it is currently being integrated into the offerings of Kantar, PwC Australia and other research and advisory businesses. More
Canada-based sister firms Rival Technologies and Reach3 Insights have appointed Kristine Steuart as Chairperson and two new members for the Board, Ipsos veteran Gary Bennewies and serial entrepreneur Brian Craig. Meanwhile Paula Catoira, who in a previous employment was Steuart's Chief of Staff, is promoted to CMO. More
PureSpectrum has appointed former Qualtrics and Dynata employee Mani Padmanabhan as Senior Client Director for Asia, based in Singapore. More
Lexicon Branding, which develops brand names and wordings for products, services and companies, has appointed three directors including Dmitri Seredenko as Research Director; and has expanded its studio capabilities. More
Consumer research platform GWI has partnered with Dynata to launch a solution called GWI Audience Activation, offering end-to-end marketing including segmentation, profiling, planning and activation, for pre-built or bespoke segments using the firms' global audience data. More
Canada-based analytics and MR solutions provider Torfac has appointed Srinivas K M as Director of Client Development, based in Bangalore, India. More
Customer and employee experience firm Medallia has announced four AI-based innovations - Ask Athena, Intelligent Summaries, Smart Response and Themes - geared to personalising customer and employee experience; and has launched a fully self-service MR tool, Medallia Agile Research. More
In Dallas, Texas, data-driven marketing and business intelligence solutions firm Data Axle - formerly Infogroup - has hired Andrew Frawley as its new CEO. He replaces Mike Iaccarino, who will remain as Chairman but dedicate himself to running a European-based direct marketing business. More
Consumer behavioral data firm Circana has launched Liquid Data Engage, which allows retailers to manage market performance, category management, loyalty, supply chain, and retail media data assets in one solution, and identify opportunities for growth. More
London-based brand measurement company On Device Research has appointed Gulshan Mahay in the new role of Account Director, in its commercial team in the UK. More
New York-based dataroomHQ, whose platform brings SaaS clients' operational metrics together for business analysis and forecasting, customer targeting and financial planning, has announced a $3.5m funding round. Funds will be used to bring the platform to market after two and a half years in development. More
In the US, insights-driven marketing communications agency The Bliss Group has appointed Emily Porro as SVP and co-leader of its Impact practice. More
Technology consulting firm Gartner has reported full year revenue of $5.9bn, up 8%, and adjusted EBITDA of $1.5bn, up 2% after allowing for currency changes. Revenue growth slowed again and EBITDA fell slightly in the fourth quarter. More
Ipsos has appointed Ziad Issa as the new Media CEO in the MENA region, succeeding Elie Aoun who has decided to step down after 32 years at the company. More
In the US, newly launched data collection firm Fusion Healthcare Fielding has launched the Health System Executives Panel, comprising C-Suite and Director level executives from healthcare organizations from hospitals and clinics to health systems and managed care entities. More
With election year well underway, Comscore has announced an integration with political data provider TargetSmart, giving the latter's clients access to the former's granular media planning and evaluation data. More
Ipsos has appointed former Kantar and Mintel exec Dale Beaton as head of its Brand Health Tracking (BHT) Service Line in the UK. More
Tel Aviv-based Octup, which provides an operational AI-driven ecommerce insights platform, has raised $4m in a Pre-Seed funding round, with which to roll out its end-to-end discovery platform for ecommerce, add talent and expand to new markets. More
Consumer intelligence provider NIQ has announced two key leadership changes in the Asia Pacific region. Pacific MD Megan Treston will transition to a regional role as APAC Consumer Panel Service (CPS) Product Lead, while recent arrival Pete Sheridan steps into her old role. More
Sweden-based eye tracking and attention computing specialist Tobii has announced revenue of SEK 758m ($US 71.5m) for the full year 2023 - a decline in organic terms of 6%. The company has also completed its acquisition of vehicle interior sensing firm AutoSense, and announced new financial targets. More
Real estate consumer intelligence platform Audience Town has secured an unspecified amount of additional funding with which to continue expansion and development of its analytics platform. More
In the US, cookieless targeting and digital identity solutions firm Semcasting has launched RTVM, a tool offering political campaigns 'complete transparency' across platforms into which voters they have and have not 'reached' with which messages. More
Media measurement and optimisation platform Integral Ad Science (IAS) has rolled out an AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product, across Facebook and Instagram Feed and Reels. More
Digital consulting, marketing and tech business Emtec is unifying its businesses and rebranding as Bridgenext. Its services include data, analytics and AI, as well as the creation and measurement of digital experiences. More
Consumer data giant Circana has announced changes to its commercial organisation including the appointment of former CPG sector President Jeremy Allen as Chief Commercial Officer. Tim Bush, currently President, General Merchandise, will retire by the end of the year after two decades at Circana and NPD. More
In New York, Nielsen has announced it will expand coverage of its National TV out-of-home (OOH) panel this year, in order to 'fully represent all US TV households'. More
US-based big data and AI solutions firm Databricks has acquired natural language-based data collaboration platform Einblick More
First-party data provider Dynata has recently appointed long-time Toluna marketing leader Janice Caston as EVP of Marketing, and Rebecca Bello as VP Product. More
Nielsen is suing rival TV audience measurement firm VideoAmp for alleged infringement of two recently-issued patents concerned with the correction of viewing data skewed by 'phantom' or 'zombie' viewing. More
Food, facilities and hospitality services provider Sodexo has announced the global launch of an Accelerator Programme with categories for entrepreneurs in data analytics and customer experience. More
In California, full service marketing and PR firm Creativ Strategies has launched a new division called Creativ Insights, bringing together the marketing consultancy expertise of the parent firm with the skills and tech of data science firm talkAItive, whose founders Vibhu Bhan and Joe Lai join to lead the new unit. More
In the US, innovation and experience consultancy Bounteous is to merge with digital engineering, data and AI services provider Accolite Digital, creating a new end-to-end digital transformation services consultancy with a focus on 'co-innovation'. More
Former Ugam Solutions and Discuss exec Vinay Raj Rao has launched BioBrain, a platform which claims to 'seamlessly connect the entire research ecosystem' for improved efficiency and deeper insights. More
Comscore has promoted Alejandro Fosk, previously SVP for Latin America, to EVP International, overseeing its EMEA, APAC and LATAM regions. More
MR operations company OpinionRoute has announced three senior appointments: Kayla Cousineau has been promoted to COO, Mary Herzak hired as SVP, Growth, and Richard Ratcliff promoted to the new role of Chief Trust Officer. More
In the US, the Media Rating Council (MRC) has awarded accreditation for the first time to a service offering Point of Care (POC) advertising measurement. The award to PatientPoint refers specifically to metrics in its Digital Campaign Report, for its legacy network footprint. More
Berlin, Germany-based enterprise customer data solutions provider Zeotap has appointed former Deutsche Bank Group CEO Western Europe Frank Krings as a Strategic Advisor, supporting its growth in the EU banking, insurance and asset management industry. Krings has also invested in the company. More
Within the BVA-BDRC group, data collection and analysis firm Perspective Research Services has promoted Jade On to Commercial Director, and Henri Dubier to Client Services Director; while mystery shopping and auditing company ESA Retail has added Ops Director Chris Kennedy to its Board. More
Agile and automated market research platform Zappi has appointed Nataly Kelly as Chief Marketing Officer and promoted Babita Earle from EVP of Global Enterprise Partnerships to International MD. The firm also recently hired Melissa Clucas as CFO. More
Software automation veteran Francis Carden has joined analyst firm HFS Research as Chief Technology Evangelist. More
Comscore's audience and content targeting solutions division Proximic has been awarded a patent for its livestream contextual intelligence technology, which it says will help publishers monetize their livestream video inventory and increase advertiser confidence in buying it. More
Brand measurement company On Device Research has appointed Allan Breiland in the new role of Research Director ANZ, tasked with expanding and tailoring its brand measurement solutions across the region. More
Human8 has promoted Amy Perifanos, previously VP of Commercial Solutions North America, to global Chief Portfolio Officer, with a seat on the Global Leadership Team. More
Automated in-home product testing platform Highlight has announced changes to its leadership team, with the appointments of Priyanka Carr as COO and President, and Deirdre Norris as VP of Product. More
French audience metrics company Médiamétrie has announced that its UK subsidiary TAPE Consultancy will be rebranded to operate as part of Glance, its international division. More
In the US. customer experience company Harte Hanks has made permanent the previously Interim CFO role of David Garrison, and appointed David Fisher as Chief Transformation Officer. More
Australia-based insights and data business Pureprofile has announced revenue up 8% to $AUD 24m for the half year ended 31st December, and EBITDA of $AUD 2.4m, up 6% or 21% on a like-for-like basis. More
UK-based 'human understanding' agency Walnut Unlimited has announced eleven recent promotions, including that of Becky McGee to Research Director and Yaasir Aslam, Alex Baines, Rachel Ellis and Adam Gilbert to AD roles. More
Minneapolis, MN-based consultancy Foresight Strategy has appointed Luke Lilienthal as Business Analyst, Jakob Anderson as Associate and Kaela Haines as Office Manager. More
Australian independent media agency Kaimera has appointed former GroupM exec Brett Camilleri as its first Chief Data Officer. More
Origin, a cross-media measurement initiative led by the UK's advertising trade group ISBA has added six more advertiser stakeholders, and says its platform is now 'up and running'. More
Toluna has appointed Lucie Claire Vincent Ortiz to its Board of Directors. As a senior operating executive in multinational consumer product companies, including Colgate-Palmolive Co. and Philip Morris International, she will advise the Board with a particular focus on the needs of this sector. More
In the US, personalized content and viewer insights provider ThinkAnalytics has appointed former Comscore exec Andrew Read as VP Sales, EMEA; and Roger Sherwood, formerly of AWS, as SVP Professional Services for the Americas. More
In New York, data collaboration platform InfoSum has inked a deal with DIRECTV Advertising, to create a first party data-matching solution for advertisers. More
In San Francisco, generative AI-powered data discovery and analytics tools firm TextQL has raised $4.1m in pre-seed and seed funding, with which to expand its team working on data engineering and language model training. More
Palo Alto, CA-based data quality platform Anomalo has raised $33m in a funding round, earmarked for further development of its platform and for recruiting in both engineering and go-to-market functions. More
Cross-platform viewing analytics company datafuelX has partnered with US consumer insights veteran MRI-Simmons, to enhance the former's device-level TV viewing data sets with the latter's demographic attributes. More
In an apparent volte face after refreshing and reinforcing the brand of its communications agency Hill & Knowlton as recently as November, WPP has announced the company will be merged with the group's other major PR firm BCW, with the combined entity renamed Burson. More
In the UK, the Office for National Statistics (ONS) has given permanent status to its Business Insights and Conditions Survey (BICS), which was introduced in 2020 as a rapid feedback tool for how companies were coping with Covid-19. More
Menlo park, California-based social media video insights and analytics provider ViralMoment has secured $2.5m in a seed round of investment, with which to widen the scope of its video-reading AI. More
In the US, Connected TV ad management and measurement solution MNTN has announced a full integration with marketing analytics platform Rockerbox, promising clients enhanced cross-device measurement and accurate attribution of MNTN's proprietary Verified Visits and business outcomes. More
Paris-based Heex Technologies has raised EUR 6 million in a second round of funding, to continue development of its Smart Data platform, including expansion of its technical team, sales team and product offering. More
Manchester-based kids, parents and family specialist The Insights Family has secured a £5.6m investment, with which to continue and accelerate its rapid global growth. More
Software business Enghouse Systems has combined features from its Nebu and Survox products and rebranded them as Enghouse Insights. More
Former Ipsos and Gartner senior exec Lorenzo Larini has joined Advertising Resource Management (ARM) software firm MINT, headquartered in Milan, as Global CEO. He replaces founder Andrea Pezzi, who moves to a new role as Chairman. More
Insight agency Opinum has hired Matthew Barton as Senior Consultant, based in Amsterdam, supporting continued 'rapid growth' in Europe. More
B2B data services company Rhetorik Ltd has appointed former Equifax and Dun & Bradstreet exec Jim Longo as its new Head of Product. More
Healthcare specialist Research Partnership has launched a new Alzheimer's Disease tracker in Germany, Japan and the US, as part of of its syndicated Therapy Watch series. The firm plans to expand the service to other key European markets this year. More
Consumer data giant Circana, which was formed following the merger of IRI and The NPD Group, has agreed to acquire independent MR firm Golf Datatech, which tracks golf retail activity across the US, the UK, Sweden, France and Germany. More
US-based decentralized data marketplace Masa Network has secured $5.4m in Seed funding, to pursue its goal of 'a fair data economy where you own and profit from your personal data'. More
Purchase transaction insight provider Behaviorally has announced the launch of GLADYS, a platform collating and analysing data extracted from the moment of purchase to give clients real-time insights to launch effective packaging designs. More
London-based ad measurement and impact optimisation firm DAIVID has promoted its EMEA MD Barney Worfolk-Smith to the role of Chief Growth Officer. More
In London, data-driven CXM company Merkle has launched a dedicated UK and Ireland Salesforce practice, promising clients the tools to optimise their use of data to enhance the customer experience. More
Comscore has announced a comprehensive multi-year agreement with Nexstar Media Group, for cross-platform audience measurement including metrics for Nexstar's local TV, broadcast, network and digital businesses. More
US-based insights agency OvationMR has agreed to acquire AI-driven qual platform Qualibee, for an undisclosed sum More
Audience intelligence platform Pulsar has launched a product called SEARCH, promising instant, search engine-style discovery of news coverage on any topic, across media types and languages. More
Digital media measurement company DoubleVerify (DV) has promoted Jack Smith to Chief Innovation Officer, and brought in Alex Valle to fill Smith's previous role as Chief Product Officer. More
Swiss-German-based Customer Experience Management consultancy ISC-CX has promoted Adino Baumann to serve as its authorized representative in Germany, and Sandra Nippraschk to the role of Country Operations Manager for DACH. More
Data and analytics strategy consultancy Cynozure has appointed Louise Hutchins to head up the development of its literacy and culture change services, for clients wanting to make the most of data and of AI. More
Fresh from appointing a new Board President last week, West Dover, VT-based nonprofit insight industry education and training institute MRII has announced the appointment of four Board members: Tatyana Bacon, Katie Gross, Finn Raben and Stan Sthanunathan. More
Chicago-based full service custom qual and quant firm C+R Research has appointed Erin Barber as President and Chief Client Officer, and Paul Metz as CEO. Former President and CEO Robbin Jaklin has retired after 36 years at the company. More
Sir Martin Sorrell's digital marketing group S4 Capital has issued a trading update following a 'difficult year' in which revenue declined around 4%, and says it does not expect any improvement in macro-economic conditions this year. More
In the US, healthcare MR firm Klein & Partners has announced a strategic alliance with recently-formed brand optimization and corporate strategy specialist thinqinsights. Their stated long-term goal is to merge the two organizations. More
Stoke on Trent, UK-based employee experience tech firm Huler has raised £1.5m in funding, to support further development of its 'HulerHub' employee experience platform and add ten new staff. David Kelly joins the firm as part of the deal, as Chief Revenue Officer. More
Mainz, Germany-based consumer insights and research tech firm Horizon has partnered with London's Bolt Insight, promising to provide clients with 'dynamic, conversational and behavior-driven consumer data in the pre-market phase'. More
Insights consultancy Nature has appointed Gareth Joe, formerly Associate Strategy Director at branding agency Principals, as Brand Strategist. More
Veteran digital marketing firm Razorfish, a subsidiary of Publicis, has promoted Sisi Zhang to serve as its Chief Data and Analytics Officer, and hired Matt Lefever as COO. More
Data-driven TV advertising solutions firm Simulmedia, headquartered in New York, has appointed Ken Rona as its new Chief Scientist. More
In San Francisco, marketing attribution platform Safary has secured $2.4m in a seed round of funding, to help it develop its 'web3 alternative to Google Analytics' and build its team. More
Ipsos India has appointed Shrutika More as Country Service Line Leader for the Creative Excellence vertical, with immediate effect. She joins from pharma firm Abbott Healthcare. More
Denmark-based behaviour analytics software firm iMotions has launched version 10 of its platform, promising 'deeper research possibilities with enhancements for setting up, building and managing studies and study design'. More
Unified CX platform provider Nextiva has announced the acquisition of contact center software firm Thrio, promising to bring sophisticated CX technology to all sizes of business. Terms of the deal were not disclosed. More
MR and analytics group YouGov has promoted Tom Fisher to Chief Commercial Officer (CCO), aiming to deepen its relationships with blue-chip clients. More
Media measurement and ad currency giant Nielsen has appointed former Buzzfeed exec Carole Robinson as Chief Communications Officer. More
Nearly two years after US-based Mavrck bought fellow social media marketing company Later, the two companies have united under the acquired firm's brand name. More
Data sharing and activation platform LiveRamp has agreed to acquire clean room software provider Habu, for cash and stock totalling around $200m. LiveRamp says the deal will 'unlock powerful measurement and analytics use cases' as well as more generally enhancing its collaboration offer. More
Marketing budgets in UK companies are moving upwards more strongly than at any time in the last nine years, according to the latest 'Bellwether' report by advertising body the IPA. Breaking down results however reveals that market research is the one sector still in negative territory. More
Agile research tech and hyper-niche panels firm Borderless Access has appointed Robert Pierson as Head of Business Development for the US and Canada. More
Consumer intelligence specialist NIQ has announced a deal with TruAudience, the marketing solutions division of global information and insights company TransUnion, combining FMCG purchase data with identity graph software to offer robust audience modelling. More
Dynata has appointed three senior directors: Derek Brown as VP Australia and New Zealand, based in Sydney; Michael Fegan as VP North Asia, based in Hong Kong; and Russell Carter as Country Manager in Singapore. More
London-based Firefish Group has rebranded its quant and data analytics business the numbers lab as 'Firefish Data', reflecting its evolution into an agency delivering 'fully connected, integrated and agile human insights consulting, driven by AI, connected data and new technologies'. More
New York-based Radius Global Market Research has acquired London's Strive Insight Limited, for an undisclosed sum. More
A new consulting and advisory firm focused on Net Zero and corporate sustainability has been launched in Denver, Colorado. Canopy Edge's offer will include measurement and strategy for science-based targets, ESG reporting and program management, and advice on messaging. More
Consumer intelligence provider NIQ has joined forces with Databricks to develop a Supply Chain Solution for retail clients, combining the latter's Data Intelligence Platform with the former's Connect / Discover platform to promise more accurate demand forecasting and better personalization. More
New York-based customer engagement and CXM platform Emplifi, which grew out of the merger of Astute and Socialbakers, has appointed Ohad Hecht as its new CEO. More
Product and behavioral research specialist InsightsNow has appointed Michael Clark as Senior Director of Client Partnerships. More
Nonprofit insight industry education and training institute MRII has appointed a new Board President, Jonathan Lepisto of U.S. Bank, who has been a Board member since 2017. More
UK-based food and beverage insights specialist FIS Group has announced the acquisition of Cambridge Market Research, including its Foodfax grocery product assessment database. More
Insights tech and panel provider Toluna has promoted Scott Axcell, formerly Head of Marketing for North America, to Chief Marketing Officer. He also joins the executive leadership team. More
Shanghai-based fieldwork and research services provider Holden Healthcare has welcomed a partner in Korea to its Asia Physician Panel Alliance (APPA). Seoul agency Nownfuture joins existing partners Seed Planning in Japan and The Owl Consulting Company in Taiwan. More
Insight and communities firm Verve has announced eighteen promotions across its locations in London, Manchester, Sydney, Iasi (Romania) and Johannesburg, including the appointment of Kim Howard as Semiotics Research Director. More
In California, real-time data streaming and messaging solutions firm DiffusionData has appointed Andy Peet as CFO. More
In the USA, medical MR company MedSurvey has appointed Laurie Shapiro as SVP of Global Partner Strategy, helping to expand the firm's global capabilities and partnerships. More
Leeds-based full-service agency Boxclever has promoted Andy Haylett to Director, IT and Alice Langthorne to Activation Manager. More
UK-based FlexMR has launched an integrated generative AI-based text analysis tool called TextMR, within its InsightHub research platform. More
Ipsos has acquired analytics and data visualization company Jarmany, which is based in Kingston-upon-Thames, UK. More
Australia-based data and insights company Pureprofile is opening new offices in Germany and Portugal, its twelfth and thirteenth worldwide; and has appointed Thorsten Hardtke as Business Development Manager for DACH and Ricardo Cordova for Portugal and Spain. More
Marcoms group Interpublic has announced that Chad Engelgau, CEO of its data and marketing services company Acxiom, will leave at the end of this month, after a total of seventeen years with the company, to pursue an opportunity in the non-profit sector. A search for his successor is underway. More
Susan Sabanos has joined US data collection and fieldwork services firm Opinions Ltd as Vice President of Research & Strategy. More
CRM software giant Salesforce has announced a series of new data and AI-powered tools designed to enhance shopper experience by giving merchandisers and marketers a real-time understanding of customer behavior and preferences. The solutions are based on the firm's Einstein 1 Platform. More
In San Francisco, AI-based personalized content creation specialist Typeface has announced an integration with Microsoft's Dynamics 365 Customer Insights platform, which it says will reduce the complexities of end-to-end campaign management and enhance ROI. More
In the USA, retail Voice of the Customer solutions provider First Insight, Inc. has acquired SnapRetail, a digital marketing platform helping retailers and brands to boost in-store traffic and online sales - for an undisclosed sum. Both companies are based in Pittsburg. More
In the US, TV measurement company iSpot has launched a dedicated streaming measurement offering, with metrics for tracking audience consumption of CTV advertising, as part of its Unified Measurement platform. More
GroupM, WPP's media investment group, has announced it will integrate behavioral data into its Choreograph insights platform via Google's Audience Insights API. More
European data collection and research tech firm Bilendi & respondi has enhanced its Discuss multi-channel research platform, adding moderation skills for its AI research assistant 'BARI'. More
In Washington, DC, WPP-owned research and analytics consultancy PSB Insights has appointed former Phoenix Marketing International VP Dr. Qi Jiang as Vice President of Advanced Analytics. More
Brand and market research agency Savanta has appointed Richard Brooks as External Communications Director, strengthening its PR team with a UK General Election to be called this year. More
UK-based b2b services group Informa Plc is combining part of its business with US-based b2b purchase intent specialist TechTarget to create a new company in which Informa will hold a majority stake. The British firm will also pay $350m in cash. More
New York-based strategic research and polling firm Benenson Strategy Group (BSG) has promoted Lindsay Vermeyen and Patrick Toomey to Partner, and appointed Michael Kulisheck to Managing Director. More
Hamburg, Germany-based market research platform Appinio has announced two appointments geared towards rapid expansion: Samer Ragheb as Director of Marketing and Viktoriya Vasileva as Director of People & Culture. More
British-based behavioural intelligence platform NumberEight, which provides privacy-focused solutions for advertising, has secured $2.7m in Pre-Series A funding. The money will be used to drive commercial growth, enhance product development and expand in the US. More
Insights and CX platform DISQO has promoted David Karp from VP of Customer Success to Chief Customer Officer. More
Irvine, CA-based tech services firm Trace3 has acquired Midwest consulting and analytics company Tail Wind Informatics, based in Minnetonka, MN, for an undisclosed sum. More
Life sciences data, insight and intelligence specialist Evaluate has acquired London-based J+D Forecasting, which helps pharmaceutical clients accurately forecast market size, growth in key indications and demand for new technologies. More
WPP is examining a possible sale of its remaining stake in Kantar, according to sources quoted by Bloomberg. More
Video campaign delivery and analysis firm Simulmedia has reinforced its top management with a new structure. Founder and CEO Dave Morgan moves to the role of Executive Chairman, while COO Jon Werther becomes CEO, with greater oversight of operations and day-to-day direction. More
Data collaboration platform InfoSum has launched a new solution called Private Path, aiming to help client organizations securely maximize the value of first-party data outside the clean room environment. More
Insight agency Vital Findings has appointed Iwan Thomis, formerly a Partner at Material+, as Chief Strategy Officer. More
Piscataway, NJ digital solutions company Marlabs has acquired Indianapolis-based Onebridge, accelerating its growth in AI and data analytics space. More
Former Kantar Chief Data Officer Marc Ryan has joined New York-based SCUBA Analytics in the role of Chief Product Officer. More
British-based consumer and sensory researcher MMR has appointed Evelyn Huang to head up its qual research in China. More
GfK has completed the sale of its European Consumer Panel Services business (CPS GfK) to YouGov, a divestment required under competition law as part of the German-based global group's merger with retail data giant NIQ. The deal has been valued at around EUR 315m. More
Community-centered CX and insights firm Alida has a new CEO: Efrem Ainsley is promoted from COO to succeed Ross Wainwright, who recently stepped down from the role. More
YouGov has paid an undisclosed sum for US-based survey data management solution KnowledgeHound. More
In Worthington, Ohio, consumer data and insights provider Prosper Insights & Analytics has announced a partnership with business data monetization platform DataPostie, which will make smaller bundles of Prosper's data available on demand via a Consumer Insights Marketplace. More
Customer engagement platform Twilio has appointed a new Chief Executive. Co-founder Jeff Lawson is stepping down from the role and from the Board, and Khozema Shipchandler, formerly President of the Twilio Communications division, succeeds him in both capacities. More
Canada-based analytics and MR solutions provider Torfac has appointed Eric Harring as Senior Director of Client Development, US, based in Texas. More
Marketing decision-making platform Extreme Reach has appointed former TVSquared President Jo Kinsella as Global President of its storytelling platform SourceXR - simultaneously rebranding to 'XR'. More
Vortexa, a London-based real-time analytics platform for global energy and freight markets, has completed a $34m Series C funding round, more than doubling investment to date. Funds will help accelerate international expansion and tech development, and enhance services for clients and partners. More
Ipsos has announced the acquisition of I&O Research, described as the largest research agency in the public sector in the Netherlands. More
Audience data and omniscreen measurement tech firm SambaTV has announced a partnership with independent cross-media dataset HyphaMetrics, combining data from the former's opted-in devices and the latter's panel. More
Real-time brand tracking and campaign evaluation firm Delineate has appointed former Publicis Sapient exec James Betteley ('JB') as its new Chief Technology Officer. Former CTO James Stewart transitions to a newly created Chief Operating Officer role. More
Texas-based data collection firm Veridata Insights has appointed former Dynata exec Justin Wilbur as Chief Revenue Officer (CRO), and says it added fifteen to its headcount in 2023. More
San Francisco-based Stagwell subsidiary Allison has announced that Global CEO Scott Allison will step down from the role to focus on company expansion through acquisitions. Co-founder and Global COO Jonathan Heit steps up to replace him, as part of a wider senior shuffle. More
European data collection firm Norstat has completed its integration of UK company Panelbase, which assumes the Norstat name as of today. More
Kantar Media may be up for sale in 2024 for 'as much as £1bn', according to reports on Sky News. More
Founder Ross McCray is stepping down as CEO of VideoAmp, with former Discovery and Fox exec Peter Liguori joining as Executive Chairman and ex-Nielsen man Peter Bradbury as Chief Commercial and Growth Officer. The company will also cut almost 20% of its staff, according to reports. More
In Pittsburg, USA, retail sector VoC specialist First Insight, Inc. has launched an app called My INSIGHT, promising merchants, designers and planners better understanding of their consumers for purposes including assortment building and rationalization. More
US-based research and advisory firm Information Services Group (ISG) has launched a suite of advisory services to help clients with the adoption of AI at scale; and has appointed company President Steve Hall as its first Chief AI Officer. More
US professional body the Insights Association has announced four new members for its Board of Directors: Kai Fuentes of Ebony Marketing Systems; Katie Gross from Suzy; Microsoft's Barry Jennings; and Jim Lane of Directions, Inc. More
Consumer data giant Experian has announced new partnerships with media marketplace Sonobi and first party commerce data firm Attain. More
New York-based Out-of-Home (OOH) ad services agency Billups, which offers a patented media analytics and measurement platform, is acquiring Brussels-based independent OOH agency Outsight. More
French TV measurement company Médiamétrie has expanded its services to measure viewing across four screens as well as Out-of-Home, as of this month. More
New York-based consumer insights firm Buzzback has launched a new qualitative research platform called Studio, aiming to make custom qual a 'dynamic, agile and easy experience' without sacrificing quality. More
In London, media measurement and optimisation platform Integral Ad Science (IAS) has rolled out Quality Attention, a new product combining media quality, eye tracking and machine learning. The firm says the resulting transparent metrics will help advertisers increase ROI and boost conversions. More
Omniscreen audience measurement tech firm Samba TV has entered a strategic partnership with Snapchat parent Snap Inc., providing ad impact data for the entertainment vertical. More
San Francisco-based conversational search firm Perplexity has raised $73.6m in a Series B round of funding, valuing it at around $520m. money will be used to expand operations and business reach. More
US-based insights firm Echo MR has rebranded as '10K Humans', a name it says reflects 'the incredible community of individuals who make us who we are', rather than simply products and services. A number of new solutions have also been added to the portfolio. More
In the US, growth marketing firm Power Digital has announced the acquisition of Endrock Growth and Analytics, which has offices in the US and in South America and focuses on Conversion Rate Optimization (CRO), data analytics and science-based 'growth experimentation'. More
The Insights Family, which provides intelligence focused on kids, parents and families, has relocated its Manchester headquarters to a larger space in the city centre, and has launched in the Republic of Ireland - described as its first 'Tier 2' market. More
Multicultural marketing agency Sensis has launched a specialist transportation division, SensisConnect, with a focus on public engagement / consultation and optimising communications. More
Consulting giant Accenture has agreed to acquire the business of media and marketing tech company Jixie, and will integrate it into the tech-powered creative division Accenture Song. Jixie is based in Singapore but focuses on clients in Indonesia. More
In the UK, Leeds-based full service agency Boxclever has appointed Lisa Lawrence as Operations Manager and Lucy Hampson as Quantitative Director. More
Comscore has announced that its Lead Director, Brent Rosenthal, non-executive Chairman until 2022, will retire from the Board and not stand for re-election this year. The firm plans to nominate CEO Jon Carpenter to join the Board in 2024. More
In the UK, social and MR agency Blue Marble has promoted Sonali Patel to Research Director and hired Daniel Brownie as a Research Manager, following a 'brilliant' year in 2023. More
In Mumbai, professional body the Market Research Society of India (MRSI) says the country's market research and insights industry grew by 17.6% in 2023, reaching $US 2.9bn - the world's third largest, overtaking China. The Society expects further strong growth to $3.4bn in 2024. More
Manchester, UK-based RealityMine, which monitors consumer use of digital devices for behavioural insights, has promoted Graham Dean to serve as its first Chief AI Officer and Ewan Leith to replace him as Chief Technology Officer. More
Business Services colossus Accenture has acquired Redkite, a UK-based consultancy helping clients exploit data-driven intelligence and AI to improve business performance. Terms were not disclosed. More
In the US, MR and consulting firm The Martec Group has appointed Beth Heiss as New Business Development Executive. More
In Philadelphia, geographic data platform PolicyMap has closed a $3m Series A round, for investment in new sales and marketing expertise to expand its core customer use cases. More
In California, analytics automation firm Alteryx has agreed to be acquired by two private equity firms, Clearlake Capital Group and Insight Partners, in a transaction valued at $4.4bn including debt. More
Insights group Human8 has announced a change of leadership at its cultural and creative consultancy Space Doctors. Co-founder and MD Fiona McNae will leave the company at the end of this year, after 22 years, to be replaced by Gareth Lewis and Cato Hunt. More
IBM has agreed to acquire two data management and integration platforms from Software AG, for EUR 2.13bn in cash. StreamSets is a cloud-native DataOps and data ingestion platform, while webMethods focuses on data integration and API management. More
In the US, TV ad measurement company EDO and sports-first live TV streaming platform Fubo have announced a partnership to measure consumer behavior across Fubo's premium sports, news and entertainment content. More
In New York, MSI (The Marketing Science Institute), has announced the appointment of Dr. Tulin Erdem as its next Academic Executive Director for a two-year term beginning on July 1st 2024 - succeeding John G. Lynch Jr. The Institute is a division of the ARF. More
Snowflake, whose Data Cloud and Marketplace allow companies to collaborate in building data applications, has acquired clean room solutions provider Samooha. More
Social media intelligence and analytics group Meltwater will benefit from a $65m investment from Norwegian private equity firm Verdane, which takes an 11% stake in the company as a result - valuing Meltwater at around $592m. More
Digital measurement veteran Comscore is to proceed with a 1-for-20 reverse split of its issued and outstanding common stock, from this Wednesday, December 20th. The split is required because Comscore's share price has remained below Nasdaq's minimum $1 requirement. More
New York-based digital video ad and analytics platform Innovid has appointed Dani Cushion as Chief Marketing Officer (CMO). She is based in Atlanta and will report to Chief Commercial Officer Dave Helmreich. More
YouTuber MrBeast - real name Jimmy Donaldson - has beta launched ViewStats, an analytics tool for fans and creators on the video sharing and social media platform, showing subscribers, views and estimated earnings for popular channels. More
London-based research operations platform Ayda, which facilitates fast and easy payment of incentives to respondents, has appointed Susie Spencer as Digital Product Design Consultant, and Ben Leet and Laura Lilienthal in contract / 'fractional' roles as CFOO and CMO respectively. More
In Minnesota, USA, Stephen Griffiths has joined Post Consumer Brands as Director, Insights & Strategy. More
Marcoms group Stagwell has promoted Elspeth Rollert to become the first CEO of its Stagwell Marketing Cloud (SMC) division. She was previously its CMO. More
At fast food chain McDonald's, former VP Global Insights and Analytics Michelle Gansle has been promoted to Chief Data and Analytics Officer. More
Ipsos India has appointed former Nielsen exec Unni Hariharan as Executive Director leading its Tech and Ecommerce business. More
Communications analytics and insights firm PublicRelay has appointed Anu George as COO and Ryan Smith as Senior Vice President of Insights. More
Sydney, Australia-based decision intelligence platform SourseAI has raised $AUD 3m in funding, earmarked for development of its AI platform for telcos, and recruitment for its UK team and Australia-based R&D team. More
New York-based firm Datalogz has secured $5m in funding, which it will use to scale up its operations in response to 'staggering' demand from major corporations. More
Tech markets insight firm Counterpoint Research has completed the acquisition of display industry specialist Display Supply Chain Consultants (DSCC). More
Consumer data and analytics firm NIQ has announced the launch of NIQ Labs, an innovation center which it says will 'harness the collective power of top-tier talent and capabilities acquired through strategic M&As'. More
London-based Arcane, which provides an AI 'co-pilot for modern marketers', has announced $5m in seed funding, which it will use to grow its engineering and data teams, and to enhance its platform's AI functionality. More
TV ad measurement company EDO is to enrich its CTV ad outcomes data via a partnership with Experian, whose demographic attributes data will allow more granular measurement across the major TV platforms and manufacturers. More
London-based digital customer experience agency Great State has promoted Jinny Mitchell-Kent and David Chandler to serve as Joint Managing Directors, effective immediately. They replace and will report to Stuart Avery who steps back into the role of Non-Executive Chairman. More
Digital transformation consultancy Kin + Carta has hired Nick Curran as Director of Business Development, charged with driving expansion of the firm's offer for financial services organisations into new regions. More
DRNO's News Editor of seventeen years Mel Crowther passed away last week after a battle with cancer. Mel has been a wonderful colleague and the driving force in making this publication what it is today, as well as a well-loved figure in the industry, and I'm sorry I know her loss will come as a shock to a lot of you. More
Stockholm, Sweden-based eye tracking and attention computing pioneer Tobii has agreed to acquire FotoNation from audio, imaging and computing technology products firm Xperi, for a minimum consideration of $US 45m. The buy includes in-vehicle monitoring systems AutoSense and adds c.250 full-time staff. More
TV measurement company iSpot has appointed industry veteran David Coletti as Vice President of Sports Research & Insights. More
Consumer insights firm Big Village has launched a platform called Audience Intelligence, promising to help clients understand, target and evaluate consumer and b2b segments. More
Leeds-based MR agency Blue Yonder Research has expanded its team with five appointments: Louise Emmerson and Gabriela Butler as Trainee Research Executives, Tracy Hodgson as Sales and Purchase Ledger, Michael Holmes as Data Analyst and Dario Carvalho as Trainee Field Executive. More
In Chicago, fast-growing agency QualSights has appointed Tod Johnson and Karyn Schoenbart to its Board of Directors. More
In New York, research tech firm SightX has added a Key Driver Analysis (KDA) feature to its platform, promising help in answering such questions as why customers buy and what makes them loyal. More
Boston, US-based data management and workflow automation tools specialist Formstack has acquired Chicago-based DIY online surveys firm Formsite. More
In New York, commerce intelligence platform MikMak has announced a product upgrade and a partnership with consumer data giant Circana, promising clients data on off-line sales lift from digital marketing, along with help preventing cart abandonment and converting shoppers. More
In the life sciences sector, US-based consultancy Herspiegel has acquired market data and analytics provider Adivo Associates. More
UK-based B2B, healthcare and tech sector researcher RONIN International has appointed Venu Bendapudi as Vice President of US Sales. More
Real-time data streaming and messaging solutions firm DiffusionData has promoted Neil Seymour, formerly Head of Engineering, to serve as its COO. More
In Southampton, PA, USA, medical MR company MedSurvey has appointed Sonia DeMarco as Vice President of Strategic Accounts, leading strategic partnerships and ensuring overall project success. More
In the US Signum.AI, which provides tools for automating B2B customer research, has closed an unspecified Seed round of funding. The money will be used to support growth including market expansion and technology development. More
In Pasadena, California, behavioral and location insights specialist Near Intelligence, Inc. has announced it has entered Chapter 11 proceedings in a US Bankruptcy Court, which will supervise the attempted sale of its assets. More
In Australia, Nielsen has rolled out a reporting platform for the country's new 'VOZ' cross-media audience measurement solution, based on the company's established eTAM software. More
Unified CX management platform Sprinklr has reported continuing strong growth, in financial reporting for the third quarter. Revenue rose 18% to $186.3m. More
UK-based pharma researcher Purdie Pascoe has launched a US office and appointed Sabera Hyderally as Head of MedTech. More
London-based research operations platform Ayda has expanded its incentive payout capabilities to offer payments in USD and Euros - and its country coverage to 52 states worldwide. More
Manchester, UK-based agency Mustard has appointed Steven Searle as Data Operations Manager, Anna Hilliard as an SRE and Jennifer Burke as an MR Apprentice. More
New York-based CPG industry customer insight platform Yogi has announced a $10m Series A round of funding, with which to accelerate growth including product development and the expansion of client support. More
In the US, text analysis specialist Canvs AI has announced product upgrades for its thematic summarizing, AI Story Assist co-pilot and topic monitoring tools which it says will 'deepen consumer empathy, unlock data-driven storytelling, and boost research productivity and happiness'. More
Boston, US-based customer data collection and modeling specialist Snowplow has launched an app called Snowplow Digital Analytics, promising to accelerate insights for marketing teams and cut development costs and time for data teams. More
Research and advisory firm Gallup has reappointed William Kruse as its General Counsel, after nearly five years away from the company working as Deputy General Counsel for CFA Institute. More
WPP's consumer data specialist Wavemaker has appointed Irin Rahman as Chief Data and Technology Officer in the UK. More
Qortex, a New York firm providing Intelligent Video Analytics (IVA) has raised $10m in funding, with which to expand its headcount and technology, and launch in new vertical markets. More
Consumer research platform GWI has appointed former OAG tech leader Nick Dearden as CTO, based in its UK headquarters in London. More
Marcoms group Stagwell, the owner of the Harris Poll and Harris X brands as well as Maru Group, has announced European expansion plans with the launch of a 'global hub' office in London next month, and the promotion of James Townsend to serve as its first CEO of EMEA. More
Veteran UK commercial broadcaster ITV has created a new team, The ITV Insights Group, bringing together its experts in market and media research, analytics and data science. The team will be led by Neil Mortensen, previously Director of Audiences. More
UK-based digital transformation consultancy Kin + Carta has received an increased and final offer from the Apax Partners company due to acquire it, equivalent to 120p per share, and has recommended its acceptance. More
US-based tech insight provider Discuss has enhanced its capabilities for scaling qual research with the latest release of its People Experience Platform, featuring expanded 'Genie' generative AI tools and advanced global asynchronous research features. More
US-based media measurement, data and software solutions provider VideoAmp has a new Identity solution, integrating ID data from multiple providers in one system to help ensure advertisers and content owners their audience targeting is hitting the mark. More
NYC-based data observability platform Bigeye has announced a strategic investment from analytics cloud provider Alteryx, to help strengthen its platform and global reach. More
Marketing measurement, attribution and analytics provider AppsFlyer has acquired oolo, a user acquisition and monetization decision-making platform. More
Australian TV audience measurement body OzTAM says its Virtual Australia (VOZ) measurement solution is on track for launch in 2024, with media agencies set to begin embedding the VOZ database in their systems in the coming months. More
In the US ThinkAnalytics, which provides TV content discovery, viewer data insights and cross-platform ad targeting services, has appointed former Cisco and AWS exec Marc Aldrich as Worldwide CEO, starting in the new year. More
Customer and employee experience solutions provider Medallia has appointed Nick Martin as SVP International. More
US-based self-service commerce solutions provides Cantaloupe Inc. has released two new analytics tools as part of its Seed Pro software platform: Seed Analytics and Seed Intelligence. More
AI data platform company VAST Data has secured $118m in Series E Funding, valuing the company at $9.1bn. The money will help it expand in Asia Pacific, the Middle East and Europe, and support its mission to put data 'at the center of how systems think, react and discover'. More
Consumer analytics and market intelligence provider NIQ has promoted Elizabeth Buchanan to serve as President of its North American business, based in Chicago. She replaces Jeanne Danubio, who is retiring after 38 years with the business. More
Nielsen-owned entertainment data business Gracenote is launching an automotive data platform, giving easy access to its entertainment datasets for manufacturers looking to optimise in-car media experiences. More
Automated research tech provider quantilope has launched an AI 'co-pilot' called quinn, which it says will drive efficiencies in advanced method consumer research. The tool was developed in partnership with Microsoft. More
London-based consultancy Thinks Insight & Strategy has appointed former Ipsos exec Andrew Johnson as a Partner: and Paul Carroll and Jonny Harper as Directors. Eoin Campbell joins as an AD and Lucy Keartland as Research Lead. More
In New York, former Gartner subsidiary TalentNeuron has appointed Bijoy Verghese as CFO, Jason Roberts as COO and David Wilkins as VP of Marketing. More
'In The Moment' emotive analytics firm Blue Yonder Research has been granted a patent in the US, UK and Europe for its Clickscape technology, which links measured emotions to specific moments in real time. More
Omnicom-owned data and analytics firm Annalect has appointed former IBM and Accenture Song exec Lauren Walker as Chief Client Solutions Officer. More
In Manchester, UK, customer experience tech news and insights provider CX Today has announced the acquisition of community and content platform MyCustomer, for an undisclosed sum. More
Savanta has announced the acquisition of North American-based shopper insights agency Explorer Research. More
Ipsos has appointed Eleni Nicholas as Chief Client Officer, with seats on the firm's Executive Committee and Group Management Committee. More
UK ad currency provider Barb has awarded three contracts for audience measurement services: MetaBroadcast retains the metadata contract and adds the provision of interim overnight programme logs, while Clearcast will provide interim overnight commercial spot logs. More
Insights technology and panel provider Toluna has confirmed key leadership positions including regional Managing Directors, following its summer acquisition of MetrixLab. More
Kantar has launched a research panel focusing on the beauty industry in India, continuously tracking and reporting purchases made by shoppers across four categories: face, eyes, lips and nails. More
In Kansas City, MO, consumer behavior analyst Consumer Orbit has launched a platform called Political Orbits, to help political planners and buyers, station sellers and political consultancies to target campaigns on local linear TV and digital media. More
The Board of Washington, DC-based opinion researcher American Directions Research Group (ADRG) has appointed Kevin M. Kelly as its new Chief Executive, effective immediately. More
In Vancouver, BC, Canada AI-based engagement and survey platform ThoughtExchange has secured $13.5m in equity financing, with which to expand its operations and footprint. More
In Washington DC, decision intelligence company Morning Consult has hired Noah Rosenberg as Chief Financial Officer, responsible for the company's financial, HR and operations functions. More
Research platform Fastuna has launched a 'conversational agent' named Mia, which it says will deliver insight and generate ideas. More
In New York, TV ad marketplace FreeWheel has partnered with OrkaTV to provide marketers with a way to buy advertising in the free ad-supported streaming television sector (FAST). More
In New York, the Advertising Research Foundation (ARF) has appointed Tom Lynch to lead its Workforce Initiative for Diversity and Excellence (WIDE). More
Co-innovation and experience strategy consultancy Bounteous has expanded its leadership team with the addition of two new Senior Vice Presidents. More
US-based research consultancy Shapiro+Raj has appointed Geneva Taylor as Director, Data Analytics & Insights. More
New York-based Out-of-Home ad services agency Billups has launched an analytics platform specifically for the tracking and measurement of OOH campaign performance; and the formation of Billups Labs, which will work on research and development for the firm. More
London-based renewable energy assets analytics firm Modo has announced $15m in Series A funding, which it will use to build new features for its energy data 'super-app', and expand into further global markets. More
New Zealand-based customer insights platform Ideally has appointed Simon Gawn to lead Australian operations, reflecting its 'ambitious growth strategy'. More
ThinkAnalytics, which provides TV content discovery, viewer data insights and cross-platform ad targeting services, has appointed former Nielsen exec Matt Pagen as SVP in its ThinkAdvertising team. More
Social media intelligence specialist Bakamo has appointed Ipsita Bandyopadhyay, formerly Head of Research and Strategy at Mumbai's Quipper Research, as its new Research Director. More
We are 25! On 29th Nov 1998 the first job ad appeared on mrweb.com. We're celebrating with the relaunch of our directories, under a new brand and with an ambitious new approach; and with Thank You's to our regular advertisers and some special offers for new ones. More
New York-based big data predictive insights provider Dataminr is to cut c.20% of its workforce as part of a restructuring exercise. More
Kantar Australia has promoted Mark Kennedy and Colin MacArthur to the joint role of Managing Partner, Consulting, replacing Dennis Wong who is leaving the company after fifteen years to pursue his own freelance consulting business. More
Healthcare and life science insights firm Apollo Intelligence has appointed Susan J. Young as Chief Financial Officer. More
UK-based insight and foresight platform Signoi has launched a tool called Personalysis, aimed at transforming data sources such as segmentation reports into lifelike Personas. More
As the only charity supporting the research industry, the Market Research Benevolent Society (MRBA) is making a special push in December to help colleagues in financial need this Christmas and New Year. More
In Austria, web tracking and data protection technologies firm JENTIS has raise EUR 11m in a Series A funding round, to fuel product development and accelerate market expansion. More
Search intelligence platform Captify has appointed John Piontkowski as President of North America, based in New York; and James Jones as Chief Marketing Officer, based in London. More
In Bangok,, Accenture is to acquire digital customer experience agency Rabbit's Tale for an undisclosed sum. The move is designed to strengthen the brand and data capabilities of Accenture Song, the former's Interactive customer experience and analytics business. More
US-based, AI-powered sponsorship analytics platform Relo Metrics has expanded its broadcast viewing and valuation data into the Europe, Middle East and Africa region, as well as Asia Pacific. More
Kantar has announced the launch in Spain of its Campaign Audience Validation solution, which helps guide strategic decision-making for ad campaigns. More
In Tokyo, Nielsen has appointed Naobumi Otaki as Sales Director for Japan, leading the Advertiser and Agency team in the country, driving sales, and developing long term strategic partnerships within the industry. More
In Canada, MR solutions provider The Logit Group has promoted Steve Male to the newly created role of Executive Vice President of Innovation & Strategic Partnerships, with a seat on the Executive Leadership team. More
US and Australia-based customer research platform Dovetail has appointed Kate Andrews as Head of Technology. More
Real-time consumer insights provider CivicScience has launched a tool called Sage, which it says will tackle concerns relating to trust in generative AI and deliver a 'reliable ally' for companies seeking actionable insights from data. More
Consumer insights platform Getwizer has appointed veteran media and entertainment researcher Bruce Friend as its new CEO, replacing Gilad Gans who has held the role for the last three years. More
Toronto-based eCommerce analytics platform Birdseye has raised $3m, which it will use to 'significantly bolster' its hiring efforts. More
US firm Aha Insights Technology has launched Aha Moments, a rapid response video capture solution, including a tool for making video highlights reels as well as AI-powered analysis features. More
Real-time brand and campaign tracking firm Delineate has announced the expansion of its team in Latin America with the appointments of Netzica Reyes as a Client Insight Director and Andy Davies as Associate Client Director. More
In the US, marketing consultancy Fusion92 has acquired data modeling platform TRAK Data - its fourth buy in the last two years. More
UK-based ThisThat, a data company focused on influencer marketing measurement, has appointed Lucy Schofield as Finance Director and Joe Adsett as Growth Director, as it gears up for growth in 2024. More
Retargeting technology provider RTB House has launched generative AI technology which it says provides 'more precise' audience insights. More
European data collection specialist Norstat has reappointed Marc Leimann as its new Managing Director in Germany, starting January 1st. He previously held the role from 2015 to 2020. More
Stockholm-based affluent and HNWI fieldwork specialist Altiant has appointed Lyndsey Denyer as VP of Client Services, and promoted Meryam Schneider to Chief Marketing Officer. More
European omnichannel advertising company Hawk was announced a strategic partnership with audience data company Samba TV, promising more effective targeting for clients. More
Media auditing, management and analytics firm MediaSense has appointed former Britbox International exec Matthew Gardner as COO, supporting plans for international growth. He replaces co-founder Andy Pearch, who moves to an NED role, with immediate effect. More
Audiencerate, which supplies data management and activation solutions for advertising and marketing, has announced a new CEO, Marco del Tongo. He will also lead the firm's new Italian business, as Interim MD, as it opens an office in Milan. More
Mobile survey tech company Livepanel has appointed former Delineate Chief Ben Leet as a Strategic Advisor. More
Dubai-based consumer research company Twentify has launched a tool called Qualsight.ai, promising more effective qualitative research with help from AI. More
UK-based broadcaster ITV has launched two measurement solutions, Addressable Lift and TV Auction Boost, allowing clients to measure TV ad business outcomes including web traffic, sales and profit. More
Data-fuelled digital marketing agency Brainlabs has appointed Agnieszka Kosik as Chief Executive Officer for its business in Poland. More
UK firm Edit Agency has acquired customer engagement and data strategy company CustomerKIND, for an undisclosed sum. More
In the UK, the National Centre for Social Research (NatCen) has expanded its International Advisory Board with the appointment of Molly Schultz Hafid. More
The Australian Influencer Marketing Council (AiMCO) has launched a specialist guide on the key topic of metrics and measurement, offering a guide to measurement and metrics best practice in influencer marketing. More
UK TV audience measurement and ad currency body Barb has outlined a timetable for its upgrade to unified TV advertising metric CFlight. The organisation has also hired Luca Vannini for the newly created role of Head of Campaign Audiences, leading delivery of total campaign reporting. More
US firm InContext Solutions, which offers 3D simulation software for retail, has launched a behavioral insights prediction model called Arrangement AI, using machine learning and AI prediction models to generate insights for planogram arrangement concepts. More
In Brisbane, data-driven media and ad services agency Audience Group has added three new members to its team. More
In Seattle, enterprise data firm Expanso has raised $7.5m, which it will use to expand its operations and business reach. More
Consumer experience measurement specialist MESH Experience has appointed former Credos leader Karen Fraser as a Non-Executive Advisor. More
WPP has launched a campus in Brussels, bringing together around 600 people and nine of its agencies in the country. More
SurveyMonkey has rolled out its new technology - 'Build with AI' - globally. The software is powered by OpenAI and more than twenty years' of the company's data, allowing users to draft a survey by just describing the desired survey or goal. More
UK regulator the Information Commissioner's Office (ICO) has warned top web sites to make cookie changes to comply with data protection law, or face enforcement action. More
In NYC, AI-powered event intelligence platform Vendelux has raised $14m in a Series A round of funding, which it will use to expand its geographic footprint, product development and customer segments, and more than double its team by the end of 2024 - including building out a London team. More
In the US, full-service data collection and fraud prevention solutions firm Rep Data has appointed Karen Gardner as Chief Financial Officer, while Riley Croft joins as Vice President of Sales. More
In the US, healthcare and scientific marketing, communications and media firm Spectrum Science has acquired CrowdPharm and its sister strategy agency Hot Iron Health, for an undisclosed sum. More
San Francisco-based predictive intelligence firm 6sense has launched a tool called Campaigns for LinkedIn, allowing clients to launch hyper-targeted LinkedIn account-based marketing (ABM) campaigns directly within the 6sense Revenue AI platform. More
In the US, healthcare talent software and staffing company Aya Healthcare has acquired Winnow AI, a data science-driven solution that uncovers predictive physician insights and untapped connections to bolster an organization's provider recruitment and retention strategies. Terms were not disclosed. More
European data collection specialist Norstat has appointed Birgit Aasmäe as Managing Director of its business in Estonia. More
Consumer testing platform Stickybeak, which recruits respondents for testing and research through social media platforms, has partnered with online sample marketplace PureSpectrum to ensure clients can reach 'any consumer niche anywhere in the world'. More
In New York, audio analytics and research platform Veritonic has extended its 'long-form content analysis' solution to video. More
Public policy research, evidence, evaluation and comms agency Verian, until recently known as Kantar Public, has partnered with 'human-first AI solutions' provider Faculty, to support decision-making in government across the public sector. More
Canada-based conversational AI company Nexxt Intelligence | inca has added four to its Client Support and Development functions. More
In the US AudienceXpress, which delivers targeted multiscreen TV advertising with a total reach of more than 300 million viewers, has partnered with Publicis-owned data firm Epsilon to enhance audience-based, convergent television buying. More
San Francisco-based data management, preparation and activation specialist Hightouch has acquired data profiling and modeling specialist HeadsUp, for an undisclosed sum. More
Manchester, UK-based data gatherer RealityMine has announced a partnership with US research veteran Bruce Friend, boosting the Stateside push for its recently launched product 'Connect'. More
Digital insights provider Heap has announced new out-of-the-box dashboard features which it says 'guide users to actionable insights', specifically identifying friction points across the customer journey. More
Austin, Texas-based video advertising firm KERV Interactive has launched the Active Attention Index (AAI), billed as 'a breakthrough in attention measurement', which measures the quality and quantity of its user actions as they engage with its platform. More
Digital media measurement company DoubleVerify (DV) has announced key hires in Europe as it expands across the EMEA region. Lisa Mahfud joins as Business Director in the Netherlands, Daniele Maccarrona in Italy and Kenny Spangberg in Sweden. More
In the US digital marketing agency Marketwake has acquired Punchlist, a no-code visual-first feedback management and collaboration tool - for an undisclosed sum. More
Jude Olinger, CEO of US research firm the Olinger Group has announced that after three decades he will step down from his role to 'pursue a new opportunity' outside the MR industry. Michael Vasquez, who joined in 2022 as EVP of Client Solutions, is taking over the CEO role. More
Catherine Herkovic, Nielsen's EVP/MD for Local Television and Audio has announced she will be retiring at the end of the year. Richard Tunkel, a 24-year company exec, will take on leadership of Nielsen Audio Client Services. More
Ipsos has launched three new syndicated studies monitoring the wider impact of anti-obesity medications. More
Insights consultancy Verve has launched an AI-generated solution called 'Intelligent Personas', which generates personas representing source segments within community panel datasets. These can be substituted for real respondents in difficult or repetitive research projects. More
British Out-Of-Home (OOH) measurement body Route has hired Eda Incekara as its first Marketing and Insight Manager, while Aidan West joins from CCData in the new role of Data Engineer, to help automate, 'wrangle' and surface Route's audience data. More
In the US, industry body the Insights Association (IA) has hired Shannon Danzy for the new role of Senior Director, Research Strategy, with a remit to provide its membership and the insights and analytics profession with data needed to improve the quality of their research practices. More
US-based agency Kepler has incorporated YouGov's Profiles and BrandIndex solutions into its service, to provide clients with market intelligence on a range of categories, for use in media planning and buying decisions. More
In Canada, AI-driven medical knowledge platform Pathway has raised $5m in seed funding, which it will use to continue to improve its technology. More
UK-based cross-party thinktank Demos has merged with non-profit Engage Britain, which focused on policy-making and research spanning citizens assemblies, community conversations, and democratic tech tools such as Pol.is. The Engage Britain brand has now ceased to operate. More
Ipsos has promoted Kirstopher Hull to the new role of Executive Vice President and Senior Client Officer of its North America Consumer Products Segment. More
British-based reputation specialist Echo Research has partnered with UAE-based branding and creative comms consultancy All About Brands to provide on the ground support to its clients based in the region, supported by its existing teams in both the UK and USA. More
In the US, AI-based B2B customer insights solution provider BlastPoint has received more than $8m in funding, which it will use for product enhancements, research and market expansion. More
Manchester, UK-based full-service pharmaceutical insight agency Blueprint Partnership has been re-named 'Beyond Blue'. More
In the UK, recently opened research agency Disrupt Insight has appointed former Walnut Unlimited exec Holliday Fitch-Peyton as Director. More
Consumer behaviour specialist ViewersLogic has launched a cross-platform media planning tool, fed by single-source data collected 24/7 from the firm's panel of consumers and using behaviour-based filters to identify target audiences. More
In the US, full-service MR and consulting firm Accelerant Research is to acquired boutique marketing insights agency Voccii. Terms of the deal, which will close at the end of the year, have not been disclosed. More
Kantar has launched a proprietary attention framework, which uses facial coding and new gaze monitoring components to give advertisers measures of both active and passive attention, and uncover how well ad content captures the attention of viewers on a second-by-second basis. More
Australia-based strategic insights consultancy Nature has expanded in Melbourne and Sydney with eight new hires, including Joe Curran in the newly created position of Head of Operations. More
Digital media measurement and analytics platform DoubleVerify (DV) has launched its DV Publisher Suite in Japan, promising publishers and brands the tools and insights to improve ad delivery, enhance inventory quality and drive performance. More
In the UK, digital market research agency Potentia Insight has hired Danny Kelly as Director of Data Processing and Mark Ellis as Associate Director. More
Research tech firm SightX has launched a Generative AI 'consultant' called Ada, which the firm says can suggest which experiments to run, and build projects to provide users with the best audience to target. More
US-based cookieless targeting specialist Semcasting has received a new patent for an ad targeting system based on 'IP Media Zones', which integrate contextual audience preference with marketers' identify graphs. More
Healthcare industry insights provider Real Chemistry is expanding its European presence, with the addition of four new leaders and the opening of a second UK office, in Manchester, early next year. More
Kantar has promoted Mark Standley to the role of Managing Director of its UK Analytics practice, overseeing its growth and development, including investment in AI. More
Communications specialist MHP Group has launched a brand strategy offer called 'Reverb', building on its expertise in behavioural science to bring together strategy, creative, design and employee engagement. More
In the UK, government-funded public body the Economic and Social Research Council (ESRC) has announced a £17m investment, to establish two new bodies and address major societal challenges via research into human behaviour. More
Marcoms group Stagwell has partnered with Google to develop generative AI marketing solutions to support its network of agencies, clients and product development teams, using the Stagwell Marketing Cloud (SMC). Services will include translation for MR and survey solutions. More
UK-based digital transformation, marketing automation and CRM consultancy Fuelius is opening an office in the US. More
Australia-based data and insights company Pureprofile has announced strong results for the third quarter of 2023, with revenue up 16% to $AUD 12.3m and continuing adjusted EBITDA of $AUD 1.5m, up 36%. More
Sir Martin Sorrell's S4 Capital has reported on a difficult third quarter, with net revenue down 15.4% (10% like-for-like) reflecting lower activity in its Content and Data&Digital media businesses. More
Behavioral science consultancy Protobrand has appointed former Nielsen and MarketCast employee Andrew McDonough as Director of Research, based in its Boston office. More
In San Francisco, digital experience optimization and personalization platform EVOLV AI has announced $13.3m in new funding. Money will be used to boost its go-to-market capabilities, reach more customers, and accelerate the development of its platform. More
Digital media measurement, data and analytics platform DoubleVerify has announced third quarter results, with revenue up 28% to $144.0m, and adjusted EBITDA of $45.7m. More
In California, this week saw the launch of a new company offering an 'observability intelligence platform'. Flip AI, which has raised $6.5m at launch, taps a large language model (LLM) to predict problems and analyse causes, deriving insights from the outputs of other firms' observability tools. More
Media and entertainment giant NBCU has made EVP of Measurement and Impact Kelly Abcarian redundant, according to a report in industry publication Ad Age. Chief Data Officer John Lee takes over her previous responsibilities relating to measurement and research. More
Mobile app measurement platform AppsFlyer has acquired devtodev, which helps developers analyze their games and apps, helping them to optimize user retention, maximize conversions and create personalized experiences. Terms of the deal have not been disclosed. More
Not-for-profit industry organisation Audited Media Association of Australia (AMAA) has announced that long-standing CEO Josanne Ryan is leaving the organisation in mid-November. It has also appointed one of its Directors, Patrick Whitnall, to the newly created role of Managing Director of AiMCO. More
In the US, commerce data management, syndication and analytics provider Syndigo has appointed former NPD Group / Comscore exec Dan Hess as CPO, and a member of the executive leadership team. More
UK-based strategic insight and customer analytics group STRAT7 has launched a generative AI tool called strat7GPT, which ingests and analyses unstructured data uploaded from any text-based source, including verbatim survey responses, transcripts, PDFs, presentations and call logs. More
Consumer intelligence business NIQ has launched an omnishopper panel, which exceeds 30,000 Australian households and provides data for around 70 retail banners across a number of sectors. It is underpinned by a mobile consumer rewards app which captures data from 250,000 receipts per month. More
London-based MR data visualization and PowerPoint automation specialist Indico Labs has updated its SlideGen reporting software. More
In New York, TV ad marketplace FreeWheel has launched a tool called Audience Manager, promising publishers faster audience activation across screens. More
Consumer and sensory research agency MMR has appointed long-time Kantar exec Ansie Collier as Global Innovation Director, working remotely from South Africa. More
In the US, AI-powered sponsorship analytics platform Relo Metrics has launched a solution called 'Relo Census', allowing stakeholders to benchmark performance, identify market trends, and gather real-time competitive intelligence. More
Ipsos has made a number of senior changes, including moving Balaji Pandiaraj to lead Customer Experience for its business in India. Apeksha Jain moves up to Pandiaraj's previous role as Country Service Line Leader, Automotive and Mobility Development (AMD). More
Asia-focused online MR specialist GMO Research has launched an API connection method called 'Organic Sampling', which it says will enhance targeting accuracy, improve user satisfaction and promote a 'significant uptick' in survey completion rates. More
London-based insights and analytics growth consultancy Freemavens has appointed former Black Swan Data exec Lauren Warnock as Analytics Director, while former Kantar Consulting exec Stephanie Holt joins as Senior Consultant. More
In the US, privacy solution Protecto has raised $4m in a seed funding round, which it will use to hire engineering talent and expand its go-to-market initiatives. More
Ben Marks, the founder and former CEO of London-based youth insight and panel business YouthSight, has set up a new MR agency called Electrify Research, aiming to improve understanding of home-owner decisions on heat pumps, EVs, rooftop solar and other green home options. More
Comscore has reported a 1.9% drop in third quarter revenue to $91.0m; but also improved EBITDA, and net income of $2.6m, compared with a net loss of $52.4m in Q3 2022. More
US and European commercial real estate intelligence firm Green Street has acquired London-based Local Data Company (LDC), which provides proprietary data and insights on the British retail and leisure market. Terms of the deal have not been disclosed. More
Marketing analytics platform Piwik PRO has merged with consent management platform (CMP) Cookie Information, promising clients 'complete insight' into the customer journey alongside compliance with regulations such as GDPR and CCPA. Terms of the deal have not been disclosed. More
US-based family entertainment and dining group CEC Entertainment has hired Mark Kupferman as Chief Insights and Marketing Officer for its flagship brand, Chuck E. Cheese and its virtual kitchen brands. He also takes overall responsibility for all insights and research. More
In Boston, US, customer data collection and modeling specialist Snowplow has appointed Brian Cohen as Chief Operating Officer and Chief Financial Officer, while Alex Lee joins as Senior Vice President of Global Sales. More
Marketing intel and programmatic media specialist MiQ has acquired French media governance MarTech company Grasp, promising to help agencies and brands save 'millions' in potential digital ad revenue losses through improved data integrity. Terms of the deal were not disclosed. More
In the US, analytics and data science firm Ringer Sciences has hired David Armano for a newly created position, Executive Vice President, Analytics AI and Strategy. Armano will also work on projects for the Next Practices Group (NPG) collective of firms, of which Ringer is a member. More
Poland-based data-as-a-service platform Justtag Group has acquired Relevant Audience, which provides segmented data to advertisers through programmatic buying. Terms of the deal, which will see Justtag enter the Scandinavian market, were not disclosed. More
Tiburon, California-based company Jon Peddie Research has launched a consulting division to be known as JPRi. The new unit will provide strategic advice on product pipeline, marketing roadmap, M&A opportunities, and internal efficiency for clients in the Game Tech market. More
In the US, public opinion research and strategic insights provider ReconMR has acquired marketing diagnostics and strategies firm HINER & Partners, for an undisclosed sum. More
Toluna has confirmed its senior team following the June acquisition of MetrixLab. The firm's Chief Sales, Research, Technology and Financial Officers will remain in role while former MetrixLab Global HR Director Hans Verhulst becomes Chief People Officer and Jolique Weelink Chief Insight Officer. More
In Canada, online community platform Recollective has hired long-time tech sector sales exec Costa Constantakis as Chief Revenue Officer, responsible for driving returns while developing and executing strategies to support the firm's next phase of growth. More
In the US, full-service user and customer experience agency Key Lime Interactive (KLI) has promoted Eugenio Santiago to the role of company President. Founder Ania Rodriguez has stepped down as CEO, but remains Chairwoman of the Board. More
Netherlands-based full service agency DVJ Insights has appointed Dijana Justic as Global Director, Marketing Communications. Eline Witteveen, Peter van Drunen and Romeo Ramaekers have also joined the company with the title of Research Expert. More
European data collection group Norstat has handed over management of its research panel in the Republic of Ireland to its newly acquired UK subsidiary Panelbase. More
In the US, data clean room software developer Habu has partnered with ad performance analyst NCSolutions (NCS), to use the latter's consumer purchase data to help brands uncover and accelerate new insights. More
Tech research and consulting group Gartner has announced third quarter revenue of $1.4bn, up 5.8% or 4.9% at constant currency. Profits were flat with adjusted EBITDA of $333m. More
Tech research and advisory firm Information Services Group (ISG) has announced third quarter revenue up 4.2% to $71.8m (about half of this organic) and adjusted EBITDA flat at $10.6m. It has also announced the acquisition of Ventana Research, expanding its coverage into the software industry. More
Consumer data giant Circana has announced an agreement to give clients of marketing tech company The Trade Desk access to its Media Lift solution, providing authenticated audience targeting and multi-retailer measurement. More
Littleton, Colorado-based analytics company Real Estate Business Analytics (REBA) has received an unspecified multi-million dollar growth funding package from Decathlon Capital Partners, and will use the money to drive new product development, expand customer support and grow operations. More
Dallas-based personalization platform Monetate has launched a Journey Analytics tool, allowing users to view and evaluate customer experiences and behavior, including comparison of different promotional or operational variants under consideration. More
UK-based real-time brand and campaign tracking firm Delineate has announced a round of promotions, including Steffan Evans who becomes Production Director in the firm's new Technology and Operations Centre, opened in Wales last month. More
Less than a year after setting up its ad intelligence unit Vivvix, Kantar has sold it to US-based MediaRadar, which now aims to become 'the definitive source of advertising data and insights'. More
In London, agile consumer insights platform aytm (Ask Your Target Market) has appointed research tech veteran Johnny Caldwell as Client Director, EMEA & APAC, supporting its continuing expansion into global markets. More
In the US, CRM platform HubSpot has agreed to acquire B2B data provider Clearbit. HubSpot says the buy will allow it to bring rich third-party company data into its system. More
Marcoms group Stagwell, which owns the Harris Poll and Harris X brands as well as Maru Group, has announced a revenue decline of 7% to $618m, for the third quarter of 2023. It has also announced the acquisition of social media marketing solutions provider Movers and Shakers LLC, for c.$15m in cash. More
US-based search intelligence platform Captify has launched TV Search Lift, a proprietary study which evaluates the success and outcomes of CTV campaigns using on-site search data. More
Vilnius, Lithuania-based consumer data platform provider Syno International has promoted Mantas Stirbys to serve as its Chief Operating Officer. More
Independent advertising and personalization platform Innovid has hired Alex Rowe as SVP of Enterprise Sales, based in Seattle and reporting to EVP of Global Sales Tim Braz. More
Qual insights platform Voxpopme, known for its asynchronous video surveys and analytics, is launching an AI-powered tool called Live Interviews, promising to make in-depth qualitative research 'faster, smarter and more economical'. More
In the US, evidence-based healthcare consulting firm KJT Group has appointed long-time Market Strategies International exec Katy Palmer as SVP Strategic Accounts. More
In the US, former TNS and Lynx Research Consulting exec Chris Hauck has launched a new agency, SCORE Metrics, which aims to improve on traditional NPS methods by setting responses in a competitive context. More
In the US, data modelling and business intelligence specialist CModel Data Inc. has received an undisclosed investment from the Alabama Futures Fund, and accordingly will relocate its head office from San Francisco to Birmingham, Alabama. More
Harrogate, UK-based qual and quant research and consulting services provider Harlow Consulting has appointed two new Associate Directors, James Legard and Carolyn Black. More
Strategic consulting and political advisory firm GQR has hired former Democratic campaign Director Lauren Dillon as a Vice President. More
Strategy consultancy The Forge has appointed Laura Halliday as a Director in its Brand Strategy practice, based in London. More
UK-based Ascential, the information and analytics company once known as EMAP, has announced it will sell its digital commerce and consumer research units for around £1.4bn, so as to focus on its events business. More
Ipsos has acquired New Zealand's CBG Health Research Ltd from its previous owner, research and telehealth services firm Reach Aotearoa. More
Nielsen has partnered with consumer research platform GWI to launch 'the Nielsen GWI Fusion', promising clients 'more comprehensive insights' into US TV audiences, cross-media behavior and its drivers. More
US tech analyst and research firm The Futurum Group has acquired San Francisco-based media company the Business Podcast Network (BPN). More
US research firm SMARI has moved into a new location in the First Internet Bank Building in Downtown Fishers, Indiana. The company is returning to office-based work after a few years 'completely virtual'. More
Cadent, a provider of advanced TV advertising solutions, has announced a partnership with Comscore's programmatic unit Proximic, integrating two of the latter's services into the Cadent Aperture platform. More
In Australia, official television audience measurement body OzTAM has responded to Foxtel's launch last week of its own ad currency service, saying it 'poses the risk of confusion in the market' and that 'the industry has clearly stated that it wants one service to measure Total TV'. More
Palo Alto, CA-based data management company Scenera has agreed to acquire Korean firm TNM AI Co. Ltd., a long-term partner, for an undisclosed amount. More
Cultural intelligence specialist Collage Group has launched an AI-based solution called fluen.ci which it says gives clients 'instant access to culture-centric, brand-specific insights'. More
US shopper insights firm Behaviorally has announced a number of recent promotions, including Sheryl Brie to SVP of Behavioral Qualitative and Paul Markovic to VP of Behavioral Qualitative. Zoe Williams becomes a Desktop Support Engineer, and Cody Fry and Kevin Garcia Insights Analysts. More
Independent ad platform Equativ has announced a partnership with video data platform IRIS.TV, integrating the latter's smart content identifier the IRIS_ID into a new marketplace for online video and CTV advertising. More
Digital media measurement and analytics provider DoubleVerify (DV) has announced a partnership with grocery tech company Instacart, allowing advertisers to verify media and optimize performance across the platform. More
PR group Hill+Knowlton Strategies has announced the formation of a global Intelligence + Technology capability; a partnership with Pendulum Intelligence; and the launch of a proactive analytics tool, H+K Sonar, which helps firms detect, predict and mitigate harmful narratives online. More
Tech consultancy Forrester Research has announced third quarter revenue of $113.4m, down 11.2% from $127.7m a year earlier. The Consulting division reported the biggest fall, down 24.5% to $28.2m. More
UK-based marketing intelligence and programmatic media specialist MiQ has announced a number of senior appointments: Canada CEO Alfie Atkinson adds the role of 'CEO of UK', while Suzanne Strasser Grant, Danny Hopwood and Mauricio Leon join the company in EVP / C-Suite roles. More
Real-time cross-media attribution and measurement firm Kochava has enhanced its AI tool set with the launch of AI Prompt, which it says uses natural language processing to understand multiple languages and help marketers access and analyze their data. More
Qualtrics' fast customer feedback business Delighted has launched Delighted Surveys, challenging template-based quick response providers like SurveyMonkey and Typeform. More
In Miami, experience management platform JourneyTrack has been boosted by a $1m investment led by Elevate Capital, to be used to accelerate its product roadmap and scale the business. More
Ipsos has reported third quarter revenue of EUR 588m, representing organic growth of 4.3% and restoring year-to-date organic growth after shrinkage in the first half. All the group's global regions shared in the Q3 growth, with EMEA leading the way. More
Comscore has added social media metrics to its Media Metrix Multi-Platform suite, which already provides a deduplicated view of audiences across desktop and mobile. More
Global data and insights company Pureprofile has announced two appointments to strengthen its UK operations. Samantha Cooke joins as Senior Partnerships Manager UK, and Tyrone S'ng as Client Development Manager. More
Decision intellligence company Morning Consult has two new Senior Vice Presidents: Taylor Ashy joins the company in New York as SVP, SaaS Solutions, while in Chicago Brian James has been promoted to SVP Custom Solutions. More
WPP has reported third quarter revenue less pass-through costs of $2.837bn, down 0.6% on a like-for-like basis and 5.0% on a reported basis. Declines in North America and China offset growth in the UK, Western Continental Europe and the firm's 'Rest of World' region. More
Insights consultancy Verve has announced six promotions across its European team, including Lydia Martin to Research Director. More
Louisiana-based data capture company FlyGuys has closed a $10m Series A round of funding. The money will help fuel continuing innovation, create a scalable software solutions platform and strengthen the company's capacity to recruit and deliver nationwide. More
DIY online survey synonym SurveyMonkey has launched Build with AI, a survey creation feature powered by OpenAI's GPT-3 software. More
AI-based creative performance platform VidMob has appointed former OMD and Aegis Media CEO Mainardo de Nardis as Executive Chairman, supporting its growth strategy and strategic agency relationships. More
Inight platform and sample exchange Cint has enhanced its attitudinal measurement product, Lucid Impact Measurement, with the integration of social media platform measurement. More
AI-powered ad creative effectiveness research platform DAIVID has appointed Dan Best as Strategic Advisor, Clients. More
Video understanding company Twelve Labs has raised $10m in a funding round, with which to expand its operations and business reach. More
Birmingham, UK-based social research and behaviour change specialist M.E.L Research has appointed Dr. Holly Taylor-Dunn as Senior Evaluation Lead. More
Anil Hari has joined Code and Theory, the creative digital firm within Stagwell Group, as Head of Data, Analytics and AI. He joins from analytics and cloud solutions company DataFactZ, where he was a VP. More
Ipsos has acquired Ireland's Behaviour & Attitudes (B&A), which provides opinion and social research studies, as well as market studies - and will combine it with its own operations in the country to become 'the market research leader in Ireland'. The firm will be known as Ipsos B&A. More
Northern European mystery shopping and customer service improvement specialist Dive has announced the acquisition of Swedish counterpart Custitude, for an undisclosed sum. More
London-based consultancy Thinks Insight & Strategy has reshaped its leadership structure with co-fonder Ben Shimson stepping into the CEO role; and promoted Richenda Devereux to Operations Partner. More
Kantar has announced a 'broad expansion' of AI capabilities within its brand strategy and creative development portfolio. They include Link subscriptions, to help stretch ad testing budgets; celebrity recognition in Link AI testing; predictive eye tracking; big data for threat detection; and help with 'sonic branding'. More
Toluna has promoted Dixit Chanana to the role of MD for India, including MetrixLab India and with full responsibility for the development of the Indian business of both brands. More
Panel provider Bilendi & respondi has added a 'Niche Sampling' offer, giving access to 'incredibly specific target groups', including those based on geolocation, transport routes used, rare medical conditions, niche product consumption, sports interest and b2b characteristics. More
Proximic, Comscore's programmatic ad targeting division, has announced new audience segments based on exposure to specific political campaigns and local TV programs. More
Divested government policy and comms advisory business Kantar Public will be rebranding globally as 'Verian' from November. More
US-based big data and AI solutions firm Databricks has acquired data replication specialist Arcion for just over $100m. The buy will give Databricks its own solution for pulling client data from other applications into its Lakehouse platform, rather than relying on third parties. More
Social media analyst Social Standards has launched a solution called Brand Maps which identifies fast-growing brands - including new entrants to a market which have not yet realised their potential in stores - and profiles their audiences. More
Comscore has announced the integration of Roku - which it says is the number 1 TV streaming platform in the US, Canada and Mexico - into its flagship Campaign Ratings (CCR) cross-platform solution. More
Cross-media audience measurement solution Beatgrid has announced a partnership with marcoms firm PHD Australia, a part of Omnicom. More
In the US, strategy, innovation and insights firm Quester has announced a consulting partnership with former Escalent SVP Gwen Ishmael. More
Kantar Public has teamed up with AI-based performance consultancy Faculty AI to launch a tool to improve the data synthesis stage of qualitative research studies. More
US trade body the Insights Association (IA) is urging the District of Columbia to reject a proposal described as putting a tax on consumer data. More
In the US, AI-powered sponsorship analytics platform Relo Metrics has announced a strategic partnership with SponsorPulse to offer asset-level validation of sponsorship performance for the National Hockey League (NHL). More
UK TV audience measurement and ad currency body Barb has issued an invitation to tender for its Establishment Survey and panel recruitment contract. The panel will be expanded next year to include 7,000 homes. More
Data and analytics firms in the US and Europe continue to attract substantial investments. This week saw funding for Sweden's Mediatool, French community builder Hivebrite and US companies Hayden AI, cross-device iD specialist Fingerprint and sports intelligence pioneer Zelus Analytics. More
Singapore-based decision science firm Blackbox has partnered with Qualtrics to launch SensingSG, a platform giving real-time insights into community sentiments, attitudes and behaviour in Singapore. More
Today sees the launch of Ipsos RISE, which combines the group's corporate reputation and public affairs expertise with AI to provide 'a ground-breaking platform for modern brand, risk and reputation management'. More
In the UK this week, a judge has allowed the appeal of facial recognition specialist Clearview AI against an enforcement notice and fine issued last year by the Information Commissioner. Clearview successfully argued that it was not subject to the GDPR. More
Streaming service Netflix has made ad measurement a 'top priority', and will build on a recent partnership with Nielsen in the US to offer similar capabilities to partners in other countries, according to co-CEO Greg Peters. More
Customer and employee experience specialist Medallia has appointed Simonetta Turek as Chief Product Officer and a member of the executive leadership team. More
AI-based insights solution Yabble is to enter the European market, and has appointed Ben Leet as Head of Sales, Europe. The firm is headquartered in New Zealand. More
Users of consumer research platform Attest can now enhance surveys with video responses, adding a qual element to the firm's existing quant offer and bringing them together in its dashboard. More
Insight-based consultancy SKIM has named Jeff Haselum as Managing Director, US, based in New York. He replaces fifteen-year company veteran Jeroen Hardon, who after five years leading the US team now returns to HQ to serve as Global Lead, Methodology and Analytics. More
UK-based consumer and B2B researcher 2CV has appointed former Morar HPI and Kadence International exec Phillip Coote as Vice President of New Business. More
Newcastle, UK-based research consultancy differentology has appointed Stuart Tagg as Head of Clients. More
Nielsen has launched its ONE Content cross-media measurement solution in a first country, Denmark, with plans to roll out around the world over the coming months. Sister product Neilsen ONE Ads is already available in twenty markets. More
UK-based digital transformation consultancy Kin + Carta is set to be acquired by private equity advisory firm Apax Partners, in a deal valuing it at around £203 million, or 110p per ordinary share. More
Technology markets research and consulting group Forrester has launched an AI tool called Izola, allowing users to query its knowledge base and receive 'a clear, synthesized answer' via a chat interface. More
Australia-based data and insights company Pureprofile has appointed former Brandwatch Chairman Mark Heeley as a Non-Executive Director. More
Boston-based MR and behavioral science consultancy Protobrand has appointed Marc Chester as Director of Business Development More
Dublin-based agency RED C Research and Marketing has promoted Jane Dunleavy to Director, and John Rogers to Associate Director. More
UK-based coding software provider codeit has launched a tool called themeit, which automatically extracts themes, autocodes verbatim data and applies sentiment analysis using generative AI. More
In the US, NIQ - once Nielsen's consumer data division - has launched a service measuring sales on social media eCommerce platform TikTok Shop, offering users data on sales volume, value and market share at the brand level. More
Neighborhood networking service Nextdoor has launched new solutions to help users measure and optimize ad performance, both on- and off-line. More
Research tech firm SightX has moved its VP Global Commercialization Daryl Maloney McCall to focus on regional growth in Europe and APAC, as its offering and client base in these regions expands. More
UK-based B2B, healthcare and tech sector researcher RONIN International has appointed David Sutterby, formerly Director of Telephone and Online Operations at QRS Market Research, as Director of Client Services. More
Stockholm, Sweden-based market intelligence and search specialist MyTelescope has released an AI-based platform using search data to spot opportunities, identify market trends, analyse purchase intent and forecast future sales and market share. More
Independent IT and business consulting firm CGI has acquired Momentum Consulting Corp., a Miami-based firm in the same sector and specializing in digital transformation, data analytics and managed services. More
Audio analytics and research platform Veritonic has announced that clients can now measure the performance of embedded or 'baked-in' audio ads via pixel-based brand lift measurement on listener ad exposure. More
Data observability and traceability platform Pantomath, based in Cincinnati, Ohio, has raised $14m in Series A funding. The money will be used to develop further AI offerings and to recruit for its engineering, product, customer success, marketing and sales divisions. More
In New York, digital video ad and analytics tech firm Innovid has appointed Anthony Callini as CFO, effective today, replacing Tanya Andreev-Kaspin who will 'pursue other opportunities' after a six month transition period. The firm also reported unaudited Q3 revenue of c. $36m, beating forecasts. More
British, tech-based insights and data firm Delineate is moving its headquarters to Ceredigion, on the west coast of Wales, and says it will build its team there to some 50 employees. More
In New York, luxury 'off-price' department store chain Saks Off 5th has appointed former Rakuten CMO Kim Miller as Chief Marketing and Analytics Officer, continuing a senior management restructure with a focus on understanding the customer. More
In Sydney, Nielsen has partnered with audience tech firm Eyeota and synthetic population modeler RDA Research to offer Australian advertisers and marketers enhanced access to its CMV dataset (Consumer and Media View). More
In-the-moment video research platform Indeemo has upgraded its platform to allow users to import depth interview and focus group content directly from Microsoft Teams and Zoom, and to analyse them 'in minutes' using Generative AI. More
Canadian marketing services and data firm Environics Analytics (EA) has expanded its partnership with data marketplace Snowflake, to broaden the functionality of its EAVault clean room service. More
dentsu has announced agreements with seven media partners who will use the global marcoms group's own proprietary system for ad buying and placement. The system taps subsidiary firm Merkle's Merkury database and M1 audience profiles, and gets its audience estimates from VideoAmp. More
The government of California has passed the 'Delete Act', allowing consumers to remove their personal data from the records of multiple companies with a single request on a single web page. More
San Francisco-based automated data curation specialist Cleanlab has secured $25 million in Series A funding to expand its operations; and has launched new features to deal with 'unreliable outputs' from Large Language Models (LLM). More
Swiss-German-based customer experience analyst ISC-CX has announced the promotion of four female employees to director-level positions: Mujinga Muyombo, Márta Jakab, Lorella Graziano and Lama al Rifai. More
Cloud-based marketing platform Zeta Global has announced new AI-enabled features for marketers looking to improve results and upgrade the consumer experience. The new additions include forecasting, modeling and attribution capabilities, and a customer intelligence app. More
In the US, Mediabase, which provides data on radio airplay, charts and audience listening trends, has acquired the All Access music distribution business unit from publisher Joel Denver. More
Nielsen has announced that CFO Warren Jenson, who joined the ratings giant just five months ago, will add the role of company President to his existing responsibilities. He will oversee the modernisation of operations and manage Nielsen's IT, Corporate Development and Global Strategy functions. More
In the UK, STRAT7-owned cultural insight and strategy consultancy Crowd DNA has appointed Elliot Pigram as its new Global MD. Pigram will take the reins on 1st January next year from founder and CEO Andy Crysell, who will move to the position of non-executive Chair. More
Marcoms group Stagwell has announced details of a suite of integrated, AI-based research products on which its Harris Poll and Maru agencies are working together. To be known as 'Harris Quest', this will include AI-enabled self-service polling and other 'instant information' SaaS solutions. More
Needham, Massachusetts-based in4mation insights (i4i) has promoted John Nicholson to be its first Chief Technology Officer. The firm offers marketing performance measurement and optimization solutions with a focus on Marketing Mix Modeling (MMM). More
Australian TV measurement body OzTam has appointed Karen Halligan, most recently a Partner at KPMG, as its new Chief Executive. More
Origin, the cross-media measurement initiative of the UK's advertising trade group ISBA, is to work with US-based cross-screen analytics provider Samba TV, to test television data from the latter's proprietary automated content recognition (ACR) technology. More
DIY online research pioneer and enterprise feedback platform SurveyMonkey has added MaxDiff Analysis features, using industry standard Best-Worst scaling methodology to assess respondent's preferences. Existing customers on Advantage or higher plans get the tools for free. More
New Jersey-based research and education publishing company Wiley has announced that its President and CEO Brian Napack is stepping down from the roles, to be replaced immediately as Chief Exec on an interim basis by Matthew Kissner, who has taken the interim role once before. More
Stockholm-based enterprise insights platform Stravito has appointed former Adyen and Surfly exec My Truong as its Vice President of Marketing. More
Toronto-based conversational AI company Nexxt Intelligence | inca, has announced the launch of inca AI Coding, which codes open-ended survey data. More
UK-based digital transformation consultancy Kin + Carta has officially opened its Southeast Europe delivery hub, following its acquisition of Bulgaria and North Macedonia-based software development company Melon Group early last year. More
Unified customer experience management platform Sprinklr has expanded its dashboard coverage to include Google and YouTube's new AI-powered ad solution Demand Gen Campaigns. More
Media and streaming group Paramount Global has announced a deal with TV audience measurement company iSpot.tv, whose Unified Measurement service will serve as an ad buying currency for the broadcaster's linear and streaming TV in the US. More
In New York, healthcare research veterans Jerry Arbittier and Chris Lee have launched Fusion Healthcare Fielding, offering 'full service fielding solutions' for the sector. More
In Los Angeles, brain decoding software platform Arctop has announced a $10m Series A funding round, which it will use to accelerate the commercialization of its tech translating brain activity into real-time information for third party applications. More
Supermarket giant Tesco and its data division dunnhumby have announced further new features on the Tesco Media & Insight Platform, including ads on 'Scan as You Shop' handsets, product placement options, and collaboration with the ISBA over standardisation of retail media measurement. More
US-based TileDB, which provides open source tools for data management, has closed a Series B funding round of $34m, with which to expand its solution, operations and business reach. More
Eye tracking hardware and software specialist Tobii has launched a product called UX Explore, allowing researchers to conduct eye tracking and attention measurement studies and tests at scale via mobile phones. More
Ipsos has announced the acquisition from InMoment of the New Vehicle Customer Study (NVCS), described as the largest and longest-running syndicated automotive program in North America. More
In London, audience measurement solutions firm AudienceProject has appointed former Nielsen exec Paul Barnard as Managing Director for the UK. More
Rewards and payment solutions provider Virtual Incentives has appointed former Ipsos, Kantar and Nielsen exec Frank Kelly as Market Research Practice Lead, based in Boston, Massachusetts. More
Adelaide, Australia-based omnichannel attention measurement company Amplified Intelligence has partnered with AI firm Chalice Custom Algorithms to combine its attention data with smart bidding technology. More
London-based research software and solutions firm E-Tabs claims to have 'eliminated the hassle of bulk charting in PowerPoint', with the launch of a cloud-based 'pick and mix' slide generator called SlideCraft. More
In Manchester, UK, insight agency Mustard has appointed Richard Lomax as Senior Research Manager, Bruna Pani as Digital Marketing Executive, and Grace Tomlinson as Research Executive. More
Research platform Fastuna has announced the departure of its MD of five years Maria Soroka, and the appointment of Ipsos veteran Rimantas (Rimas) Remontas to replace her. More
NPAW, which offers analytics solutions for online media companes and has offices in Barcelona and New York, has launched a content optimization tool called Publisher Analytics. Features include real-time A/B testing for content elements. More
In Manchester, UK, product intelligence platform Vypr has promoted its CFO Chris Williams to CEO. He replaces founder Ben Davies, who the firm says will maintain a key role in the leadership team as it looks to scale up. More
Aampe, a user engagement platform with locations in Raleigh, NC and Singapore, has announced a Pre-Series A funding round totalling $7.5m, with which to support product development and fuel continued global expansion. More
Personalized video content creation platform VidMob has appointed former Google exec Robert Wollner as its first VP of Agency Partnerships, responsible for nurturing and advancing its collaborations with global agencies. More
Nielsen has rolled out its Nielsen Media Impact (NMI) solution in South Korea, offering clients there deduplicated media consumption metrics across multiple platforms, via a single planning interface. More
In the US, data collection company Rep Data has acquired data quality and anti-fraud software platform Research Defender. Terms of the deal have not been disclosed. More
In the US, digital experience analyst Contentsquare is to acquire product analytics specialist Heap, for an undisclosed sum. More
Kantar Media has signed an agreement with Romanian industry TV measurement body ARMA, to continue providing broadcast TV ratings to the market until the end of 2027. More
Canada-based opinion researcher the Angus Reid Group has appointed long-time Maru exec Michelle Walkey as Senior Vice President, leading the company's efforts across the financial services sector. More
San Francisco-based predictive intelligence firm 6sense has promoted Latané Conant to the role of Chief Revenue Officer, leading the company's go-to-market strategy. More
In the US, customer insights platform Revio has raised $2.5m in a Series A round of funding to accelerate the adoption of its technology, which helps community and regional financial institutions identify opportunities to increase customer retention, lifetime value and profitability. More
Digital tech and CX services company Movate has acquired TSD Global, an international provider of outsourced sales and CX services. Terms of the deal have not been disclosed. More
In New York, audience measurement specialist Beatgrid has appointed long-time Nielsen exec Terrie Brennan as Chief Commercial Officer. More
In New Zealand, insights platform Yabble has launched a product which offers real-time interaction with virtual audiences that emulate real customers. More
In the US, healthcare tech company Komodo Health has appointed Brad Kelley as General Manager of its data platform MapEnhance, while Julia Goebel joins as Head of Marketing. More
Insights consultancy Verve and full service agency Basis have formed a global partnership to develop an initiative called 'CoLab' - to address the 'growing respondent quality problem'. More
In the US, retail tech firm Stackline has launched a tool called Beacon Pro, using AI to help brands predict future sales, traffic, conversion, marketing and operational performance across every product. More
AI-powered consumer brand tracker.Brox.AI, which was set up earlier this year by two of the creators of YouGov Signal, has raised $1.9m in a seed funding round. More
London firm Unitary has raised $15m in series A funding, for use in scaling its AI video classification technology which 'understands video the same way that humans can'. More
Boutique agency Intuit Research has partnered with Kantar's Profiles division to launch a syndicated survey called Media DOTS (Media Data on Target Segments), tracking the profile, mindset, media habits and product consumption of the general population (aged 12 to 64) in Hong Kong. More
New York-based Ipsos MMA has appointed former DDB and Kantar exec and complex analytics expert Roopa Choodamani as Vice President, Analytic Consulting. More
In New York, retargeting technology provider RTB House, has appointed former PayPal exec and [x+1] co-founder Michael Lamb as Chief Commercial Officer. More
In the UK, social research and behaviour change specialist M.E.L Research has appointed former Citizens Advice exec Skye Curtis as Head of Evaluation. As well as leading the Evaluation practice, Curtis will serve on the firm's Ethics Board. More
In Miami, retail markets predictive intelligence platform Daash has closed a $2.75m seed investment round, for use in honing its predictive intelligence platform and scaling go-to-market efforts across multiple CPG categories. More
In the UK, insights agency Blue Marble has appointed Katy Allen as an Associate Director, and Emma Rose as a Graduate Research Executive. More
Consumer and media intelligence specialist Cision has integrated Dow Jones titles - including The Wall Street Journal, Barron's, MarketWatch, Investor's Business Daily and Dow Jones Newswires - into its intelligence platforms. More
Panels and behavioral data specialist Netquest has appointed Jordi Guix as Client Solutions Director, signalling 'a new era of strategic growth and innovation', according to the firm. More
UK-based insights and data firm Delineate has promoted Simon Sketchley to the role of Chief Client Officer, covering all aspects of client delivery including insight functions, data services and quality. More
Malta-based B2B iGaming software provider EveryMatrix has acquired Queensland, Australia-based data-driven betting and gaming optimisation service DeepCI. Terms of the deal were not disclosed. More
In the US, knowledge management platform Northern Light has added a feature called 'QuickBoards' to its SinglePoint suite of MR portals, enabling any user to create a topical market or competitive intelligence research dashboard in seconds. More
In the UK, research and consultancy firm Pegasus Insight has recruited another former employee of BVA BDRC, this time Bethan Cooke as a Director. More
Two weeks after naming a new finance Chief for North America, Ipsos has appointed Gary Moore as Chief Financial Officer for the UK & Ireland. More
Munich-based natural language querying specialist PandasAI has has raised more tha EUR 1m in pre-seed funding, which it will use to step up its recruitment activity, and continue development and promotion of its conversational AI Assistant. More
New York-based market intelligence platform AlphaSense has raised $150m in a Series E round of funding, which it will use to expand its enterprise solution, and deploy its AI search capabilities, purpose-built market intelligence and financial LLMs, and GenAI capabilities. More
In the US, independent grocer automation software provider Storewise has launched a tool called PriceFind, which delivers access to details about competitors' pricing on hundreds of everyday products, such as common grocery items. More
Self-serve programmatic ad platform StackAdapt has partnered with B2B web site visitor identification software developer Lead Forensics, to expand its ABM (account based marketing) Targeting and Measurement solution in the EMEA and Canada. More
Canadian polling, MR and strategy firm Leger has appointed Adrian Bachmann as Associate Vice President, Consumer Insights for its new Central Canada division. More
User experience (UX) platform WEVO has launched a tool called Pulse, which combines generative AI and data from WEVO's more than a million user research participants to enable product, marketing and design teams to 'take a pulse' of user experience. More
In the US, podcast database Podchaser has launched a predictive language modeling capability, allowing advertisers to refine their podcast audience targeting initiatives. More
Dentsu has launched a cookieless solution called Contextual Intelligence for Connected Television (CI for CTV), allowing advertisers to understand where their ads are being placed within CTV inventory, and offering keyword targeting at the video level. More
In France, former Cint COO JD Deitch has launched Passaggio, a company helping insight and analytics firms among others to achieve operational excellence. More
London-based Thinks Insight & Strategy continues to grow its team with eleven hires in the last quarter. Nick Downes rejoins as Research Director while Ella Jenkins and Chloe Juliette join in AD roles, and Alex Beard as Senior Client Lead. The firm has also promoted eleven. More
Audience measurement division Kantar Media has launched its Campaign Audience Validation product in Chile. More
In Minneapolis, USA, consultancy firm Foresight Strategy has recently appointed Jason Yoraway as Talent Acquisition Lead, following the hires of Lucia Madero, Jason Woodson and Colleen Fernandez earlier in the year. More
CTV and cross-screen advertising company LG Ad Solutions has developed a targeting and measurement solution called LoopIQ, in partnership with consumer purchase insights firm Affinity Solutions. More
Global insights consultancy Human8 has announced that co-founder Kristof De Wulf is to step down from the CEO role, with Camille Nicita taking over from next Monday. Katherine Ephlin, currently North America Head of Operations, will replace Nicita as MD North America. More
In the US, consumer and employee feedback platform Canvs AI has raised $15m in funding, which it will use to accelerate product development and go-to-market expansion. More
In Johannesburg, pan-African data and analytics firm Sagaci Research has announced the launch of SagaCube, a dataset based on regular questioning of consumers in 26 countries across the African continent. More
Barcelona-based qual fieldwork specialist Q2Q Global has appointed MR industry veteran Tim Kunkel as Vice President of Client Solutions, based in New York state. More
In Jackson, Wyoming, b2b customer voice platform UserEvidence has secured $9m in Series A funding, to be used in further developing its platform with generative AI capabilities and scaling its Go-To-Market operations. More
Insights consultancy Verve has appointed former Hall & Partners exec Deidre Sullivan as Senior Vice President, North America. She is based in New York. More
The Board of not-for-profit the Media Research Users Council India (MRUCI) has elected Shailesh Gupta as Chairperson and Shashank Srivastava as Vice Chair. More
In Australia, full service media agency This is Flow has appointed long-time Kantar exec Straford Rodrigues as Chief Data Officer. More
In the US, online sample marketplace PureSpectrum has made its PureText respondent screening solution available as an external API, which it says will add a 'critical layer of security and confidence' while saving hours of manual text review to any insights platform. More
ScotCen, the Scottish branch of the UK's centre for independent social research NatCen, has retained Holyrood's Scottish Health Survey contract for the 2024 to 2026 waves. More
Comscore's dedicated programmatic targeting division, 'Proximic by Comscore', has launched three new and expanded contextual solutions, to deliver access to ID-free audiences across platforms. More
Online survey specialist SurveyMonkey has launched a solution called Forms, to help users create web forms with purpose-built templates, customizable fields and third-party integrations, as well as advanced features including data and workflow automation tools. More
In the UK, data-as-a-service industrial classification platform The Data City has raised an undisclosed six-figure round of funding. This will be used to expand its team, to support the expansion of its customer base globally, and to accelerate the global roll-out of its AI-driven data platform. More
US-based research logistics company Communications for Research (CFR) has been renamed Qlarity Access. More
In the US, strategy and insights firm Quester has launched a brand-building methodology called DRIVE, which the company says 'puts real people and their love and emotional connection to brands at the heart of the creation process'. More
New York City-based customer experience management (CXM) platform Sprinklr has appointed Scott Harvey as Executive Vice President of Customer Operations. More
In the US, real-time television ad measurement firm iSpot has received its first Media Rating Council (MRC) accreditation, for its ability to identify, verify and track national TV ad occurrences across 178 linear and broadcast networks. More
US-based 'ethical data exchange' 360ofme has raised seed funding, which it will use for product development, hiring, and to facilitate the commercial launch of its product. It has also appointed Kara Grasso as Head of Strategy and Revenue, and Philippe Le Berre as Chief Technology Officer. More
Connectivity giant Cisco is to splash out $28bn in cash to acquire Splunk, which focuses on cybersecurity, data analytics and observability. More
In Sorbiers, France, former QualWorld and SODA International employee Karolina Jasek has launched Conwalia, a full service boutique MR agency focused on on the health and wellness sector. More
Texas-based data collection firm Veridata Insights has officially opened an office in Bulgaria, where it has employed remote team members for some time. More
In Needham, Massachusetts, data modeling and analytics provider in4mation insights (i4i) has launched Optimetry, described as an 'always-on' SaaS optimization tool giving clients access to 'marketing mix model data for dynamic scenario planning over the life of marketing campaigns'. More
In New York, Horizon Media has appointed Scott Lukas as Senior Vice President of Human Intelligence in its WHY Group, which analyzes culture, people and brands. More
Toronto, Canada-based Secoda has announced a $14m Series A funding round, for continued development of its generative AI solutions allowing non-specialists to search, analyse and make use of company data. More
Human insight business One Minute to Midnight has launched a dedicated global quantitative unit called 'One Minute to Midnight & Counting'. More
In India, enterprise data observability specialist Acceldata has acquired artificial intelligence platform Bewgle, which gathers insights from user-generated content like reviews, social media, videos and images. Terms of the deal have not been disclosed. More
London and China-based insights and analytics growth consultancy Freemavens has launched a machine learning model called 'TILT', to help businesses identify which real-world factors are impacting the performance of a category or brand. More
Insight tech specialist Rival Technologies has expanded its mobile research platform with new AI-based reporting and chat branding capabilities. More
US-based youth and family researcher Smarty Pants has promoted Danielle Place to the role of Director and Megan Bowling to Senior Analyst. More
US-based digital CX business process outsourcing (BPO) firm Alorica has officially launched operations in Poland, where it has announced plans to create hundreds of jobs. More
In the US, programmatic advertising and media automation solutions provider Basis Technologies has announced an integration allowing marketers to measure Snapchat ad performance from a demand-side platform (DSP). More
Cross-media measurement initiative the US Joint Industry Committee (JIC) has announced that following a 'rigorous RFI scoring process' it has granted conditional certification to Comscore, iSpot and VideoAmp. More
Ipsos North America has launched an industry-wide initiative called 'The Path', a forum for insights and analytics leaders to share details about their careers and advice to inspire the 'next generation of professionals'. More
Canada-headquartered opinion researcher the Angus Reid Group has appointed long-time Toluna exec Patricia Chapin-Bayley as President, United States. She is based in New York. More
US-based product experience (PX) company Akeneo has acquired Unifai, a platform for automated product data collection, cleansing, categorization and enrichment. Terms of the deal were not disclosed. More
Full service research agency mindline has appointed five former execs from consultancy Happy Thinking People, for its new Berlin-based qual unit mindline explore. More
In the US, customer intelligence company Acxiom has hired long-time Merkle exec John Watkins as its first Chief Operating Officer. More
US-based marcoms network Stagwell is partnering with political news site and polling data aggregator RealClearPolitics (RCP), to help users of the latter's platform understand the dynamics of races for the Presidency, Senate, House and other elections during the 2024 cycle. More
WPP-owned marcoms network Wunderman Thompson has launched an AI-powered creative testing tool called 'Reveal', which measures the attention and the emotional connections that people have with brand content. More
Kantar Australia has promoted Allan Breiland and Sharon Hilton to serve as Joint Heads of Media Effectiveness. They replace Straford Rodrigues, who is leaving the business at the end of September after more than fourteen years in Australia, the US, the UK and Singapore. More
Agriculture and animal health specialist Kynetec has launched a tool which integrates crop protection market data, sourced from growers, with data sources such as macroeconomic indicators, climate data and demographic trends, to provide a multi-faceted view of the agricultural market. More
The UK's TV audience measurement body Barb has upgraded its API to include non-linear viewing on broadcaster video-on-demand (BVOD); subscription video-on-demand (SVOD); video sharing services and viewing on PCs, tablets and smartphones. More
US-based customer intelligence platform InMoment and digital experience analyst Contentsquare have partnered to help marketing CX teams visualize customer experiences and understand web site and mobile app visitor behavior. More
In the US, consumer purchase insights company Affinity Solutions has appointed Kalyan Lanka as Chief Product Officer. More
In London, custom MR agency Tapestry Research has appointed former Firefish Numbers Lab exec Sam Elphinstone as Research & Strategy Director. More
Los Angeles-based research company MarketCast has launched a brand tracking solution combining consumer data, ad performance data, and a 'brand fandom' framework, to help marketers understand how their brand's performance is shifting. More
In New York, former Medefield and Dynata exec Brendan Egan has set up a healthcare fieldwork and sampling firm called Brightside Research Solutions, with targets including patients, healthcare professionals and healthcare B2B stakeholders. More
London-based charity the National Centre for Social Research (NatCen) has begun its search for a new Chief Executive Officer, following current CEO Guy Goodwin's announcement that he will be stepping down from his post next May. More
In the US, AI-enhanced knowledge management platform Pryon has raised $100m in a Series B round of investment, which it will use to accelerate company growth, develop its team, and expand into international markets. More
In the US, consumer intelligence platform MFour has launched two AI tools which it says will enable anyone to conduct, analyze and implement market research 'like an expert'. More
London and New York-based customer data and experience specialist Ometria has raised £8m in growth capital, for use in further developing the retail-specific AI capabilities of its platform. More
In the UK, full service agency Kokoro Global has appointed long-time Blue Yonder exec Hannah Rogers as New Business Director. More
New York-based Target Research Group has acquired food intelligence platform Spoonshot, with whom it has collaborated for the last two years developing Foodbrain+, an AI-based innovation and consumer testing tool. More
DIY online survey pioneer SurveyMonkey has appointed former Cloudflare and AWS exec Amit Prakash as Chief Marketing Officer. More
US-based big data and AI solutions firm Databricks has announced Series I funding of more than $500m, valuing the company at $43bn. More
Leeds, UK-based full service agency Boxclever has appointed two new Qualitative Research Directors, nine-year Basis Research veteran Taryn Needham and Emma Kirk, who spent a similar amount of time at Join The Dots and InSites Consulting. More
In Idaho, USA, a new proprietary healthcare MR panel has launched. Enos Answers is led by CEO Jason Freeman, former COO of SurveyHealthcare. More
Tel Aviv-based data & analytics solutions firm SQream Technologies has raised $45m in a Series C financing round, and will use the funds to expand in North America, extend its strategic partnerships and drive development of its AI/ML enterprise capabilities and big data analytics. More
Retail media analytics platform mimbi has raised EUR 1.5m in a funding round, and says the money will help accelerate its commercial development in Europe. The firm has also added former Cdiscount CEO Emmanuel Grenier and investor Marc Menasé to its board of Directors. More
Infillion, the ad tech company which acquired global MR company Phonic earlier this year, has announced the completion of its acquisition of the assets of MediaMath, and given an upbeat assessment of the worth and future potential of those assets. More
In the US, media measurement, data and software solutions provider VideoAmp has raised $150m in a Series G round of growth funding. At the same time, the firm has laid off about 10% of its workforce. More
US firm Infuse Reviews has launched out of stealth mode, offering an 'all-in-one' platform to help businesses manage their online reputation, gather customer feedback and enhance customer experiences. More
Ipsos North America has appointed former GfK / Nielsen exec Alice Wang as Chief Financial Officer. She takes over from Mark Campbell, who is said to be 'exploring other opportunities'. More
AI-powered sponsorship analytics platform Relo Metrics has formed an Advisory Board, comprising Bayer's former Global Media Director Samuel Rueff; Sky Media UK's former MD Jamie West; and Dana Venino, who is currently Relo Metrics' Chief Customer Advisor. More
Ipsos India has appointed Shalini Sinha to lead two of its verticals: Brand Health Tracking (BHT) and Creative Excellence (CRE). She reports to Amit Adarkar, CEO, Ipsos India More
Untold Insights, which combines customer insights with AI, has launched a Gen Z AI persona through which it says users can have a 'direct conversation' and gain insights from their target audience segments. More
Digital media measurement and analytics platform DoubleVerify (DV) has expanded its brand safety and suitability solution, allowing advertisers to monitor and avoid MFA (Made for Advertising) sites, and identify MFA content. More
Long-time Nielsen exec Karthik Rao has been named as the company's new Chief Executive Officer, replacing David Kenny who moves to the role of Executive Chairman. More
First-party insights data company Dynata has appointed Brad Brockhaug for the newly created role of Chief Commercial Officer (CCO). He is based in New York. More
In the US, consumer segmentation firm Claritas has acquired AI-based ad tech company ArtsAI, for an undisclosed sum. More
In the US, communications firm BGB Group has acquired strategy consultancy Kx Advisors, which offers solutions driven by data-driven insights - both focus on the healthcare sector. Terms of the deal has not been disclosed. More
In New York, Empower Media has appointed Yating Sun as EVP Head of Marketing Science, and Art Zambianchi as Chief Operating Officer. More
Swoop, which provides healthcare audiences to the pharma and life sciences industries, has launched a solution called 'Predictive AI Adherence Targeting', allowing healthcare advertisers to predict and engage those patients who are likely to fail to take their medications appropriately. More
WPP's consumer data specialist Wavemaker has launched a toolkit to help its consultants identify and assess the growth opportunities clients miss due to lack of adoption of marketing practices - such as AI-based innovation, addressability, eCommerce and advanced analytics. More
In Tokyo, GMO Research has launched a function to identify and exclude 'ghost completes' from its Asia Cloud Panel, which currently comprises 48.9 million consumers across sixteen countries and regions. More
In the US, real-time television ad measurement firm iSpot has acquired TV ad impact measurement company 605. Terms of the deal have not been disclosed. More
In the US, consumer insights, strategy, and training firm Ignite 360 has appointed former Starbucks exec Lisa Osborne as Chief Executive Officer, succeeding its founder Rob Volpe, who is moving into the position of Chairman and setting up a new company, Empathy Activist. More
Finnish market and competitive intelligence provider M-Brain has changed its name to 'Valona Intelligence'. More
Consumer behaviour specialist ViewersLogic has launched its Single-Source Panel app on iOS. The panel was previously only available for Android users, and the firm says the expansion makes the panel more representative of the UK population. More
Digital analytics specialist Heap has expanded its data analysis tools, to enable enterprises to understand actions users take across all platforms, at speed. More
In the UK, consumer and sensory specialist MMR Research has appointed Dan Jenkins as Head of Agile Research, tasked with integrating new technology, including Generative AI, into the company's practices. More
Nielsen's entertainment data provider Gracenote has launched a program to help content publishers and broadcasters get their 'Free Ad-Supported Streaming TV' (FAST) channels and programming distributed by major streaming platforms. More
Joint industry cross-media measurement programme Origin is partnering with media research specialist Differentology, to deliver its quarterly UK Media Landscape and Enumeration Survey. More
In the US, decision intelligence company Morning Consult has appointed Joseph DeVeny as Head of Research Solutions; Ryan Bien as Head of Analytics & Data Operations; and Alex Menendez as Head of Customer Success. All are based in the firm's Commercial division. More
In the UK, healthcare insights company Research Partnership has promoted Andrew Stokes to the newly created role of Chief Commercial Officer. More
In the US, specialist agency Integro Health has appointed Kristie Boland as Head of its Behavioral Sciences practice. More
US-based facial analysis tech firm Affectiva has launched a new metric within its Emotion AI offering, measuring attention signals such as gazing away, speaking and drowsiness, on behalf of brands, advertisers, entertainment companies, and their market researchers. More
US and Canada-based consultancy Vista Grande has appointed Adam Portner as Senior Vice President, Business Development. More
B2B information, analytics, events and eCommerce optimisation specialist Ascential (previously known as EMAP) has announced that its COO Paul Harrison will be leaving the company on 30th September to join cubic storage automation firm AutoStore, as CFO. More
Ipsos has appointed former Bureau Veritas Director Caroline Ponsi Khider as Chief Communications and Brand Officer; and Dr Bonnie Bain as Global Head of Healthcare. Bain replaces Michael Spedding, who retires at the end of the year. More
Transatlantic quant and qual insights firm Illuminas has announced a merger with Rockbridge Associates, pooling expertise in sectors including technology, financial services, travel and education. More
Indian healthcare and medical fieldwork specialist Krea eKnowledge has launched an agile research offering called 'Kyte', promising rapid turnaround research services to pharmaceutical, life sciences and health-tech companies. More
In the US, insurance sector tech provider CLARA Analytics has raised $24m in a Series C round of funding, which it will use to enhance its platform's capabilities in areas including generative AI, predictive modeling and natural language processing. More
Washington-based political and commercial consulting firm GQR has appointed Natalie Jackson, an expert on how public opinion is formed, as a Vice President. More
AI-powered market intelligence firm AMPLYFI has raised a 'significant' amount of funding, which it will use to continue its international expansion and further develop its technology. More
US marketing analysis and digital marketing optimization specialist Marin Software has integrated with CRM platform HubSpot, allowing marketers to target audiences at the right moment with personalized experiences. More
Nielsen is planning to lay off 9% of its global workforce, in order to cut costs and 'realign revenue'. Employees received the news in a statement issued on Wednesday, and the cuts are expected to affect around 1,000 members of staff. More
First-party data platform Dynata has signed an agreement with American multinational telecoms and media conglomerate Comcast, whose data will be licensed and integrated into Dynata's advertising solutions product suite. More
In the US, video feedback platform Discuss has added new features to its People Experience Platform, including generative AI-powered research summaries, enhanced asynchronous research tools, and an expanded network for global recruitment. More
In London, customer experience and data specialist Dotdigital has acquired personalization platform Fresh Relevance, for an undisclosed sum. More
US-based firm 'Engage3 powered by Dexi' which helps retailers and brands track and optimize their 'Price Image', has promoted Adi Gulati to the role of Chief Financial Officer. More
In London, eCommerce software provider Shop Circle has raised $120m in a Series A round of funding, through a combination of equity and debt. The investment will be used by the firm to continue building and expanding its suite of eCommerce tools. More
Personalized customer engagement AI tech provider BEN has agreed to go public through a merger with a special-purpose acquisition company (SPAC), named DHC. The deal will provide BEN with $40m in gross proceeds, and will see the combined company being listed on Nasdaq under the symbol 'BNAI'. More
Tugce Bulut and Oliver May, the co-founders of London-based mobile intelligence platform Streetbees, have left the business. The company is now led former Chief Commercial Officer, Vidisha Gaglani, and previous Chief Technology Officer Sean O'Connell. More
In India, Kantar has launched a solution called Sensory eValuate, which uses research to help evaluate consumer products using the five human senses. More
Insights-based consulting firm SKIM has opened an office in Paris, France - its fourth location in Europe and tenth worldwide. More
US-based analytics and advisory firm Escalent, formerly Market Strategies International-Morpace, has promoted Arundhati Mehrotra to the role of Executive Vice President of Global Delivery. She is based in India. More
In the US, human experience platform dscout has launched a usability testing feature; and added a new user type, the Contributor Seat, allowing stakeholders to get more involved in the project process without handholding by research specialists. More
In the US, business data and analytics provider Dun & Bradstreet has launched its first Global Business Optimism Insights report, tracking the sentiment of businesses around the world. More
In the UK, former Walnut Unlimited execs Chris Bland and Matt Rice-Haynes have set up a new agency called Disrupt Insight, offering a range of solutions focussed on customer experience (CX), brand strategy, and innovation. More
From next January, the UK's TV audience measurement body Barb is to assume responsibility for post-campaign validation tool CFlight, which provides the total reach and frequency of ad campaigns across all viewing platforms; including those aired on both linear and BVOD services. More
UK-based social research and insight agency BMG Research has promoted Simon Wood as Managing Director. He takes over the position from co-founder Dawn Hands, who has become company CEO. More
In the US, connected TV and cross-screen advertising specialist LG Ad Solutions has appointed Michael Hudes as President and Chief Executive Officer. He replaces co-founder and CEO Raghu Kodige, who left last December and was replaced by Adam Sexton as acting CEO. More
In Washington DC, decision intelligence company Morning Consult has launched an insights solution called Audience, which draws on millions of demographics, psychographics, and user habits collected every day from surveys conducted in more than 40 countries. More
New York and Tel Aviv-based AI-powered product data platform Harmonya has raised $20m in a Series A round of funding, which it will use to further develop its proprietary generative AI technology, enhance its suite of tools, and scale its go-to-market operations. More
Nielsen is to make the 'Big Data' element of its Nielsen ONE hybrid service 'available for measurement' this month. Although this has yet to gain accreditation, the MRC's George Ivie says he is not looking to block a move which appears to promise substantial benefits for smaller networks. More
In the US, the Census Bureau has embarked on a final test of the AIES (Annual Integrated Economic Survey), which will consolidate seven of its annual business surveys into a single measure. On full launch next year the surveys will sample around 385,000 small, medium and large companies. More
MR and advisory company Savanta has announced the extension of its Business Tracker to France and Germany, promising a comprehensive view of business attitudes based on 1,000 interviews a month in each country. The Tracker currently runs in the UK. More
In France, qual healthcare fieldwork specialist QualWorld has launched a new venture called Experts Advice, focused on the recruitment of established healthcare subject-matter experts on behalf of clients including financial institutions and startups. More
Automated insight-gathering and sample management platform Cint has appointed former Kantar, Dynata and TikTok researcher Bella Tao as Head of Sales in Australia and New Zealand (ANZ), based in Sydney. More
US-based qualitative and rapid research software developer EthOS has added a screen-recording tool, backed up with features including verbal commentary by subjects; automated transcriptions; and AI-powered analysis. More
Baltic States-based full-service MR firm RAIT has acquired a 70% stake in Danish research firm Wilke, creating what the firms call a 'truly Northern European network'. More
The US market for insights and analytics has increased 14.3% in the past year to $71bn, after 16.6% growth last year, according to the 2023 Top 50 report by professional body the Insight Association. More
UK commercial radio industry body Radiocentre has launched a free online tool called 'Audio Need-states Navigator', to provide media decision-makers with audience insight based on data from its Generation Audio study of listeners. More
Manchester, UK-based mobile device data firm RealityMine has enhanced its video measurement offering with a tool called Connect, allowing for analysis of content consumption across major streaming platforms and all connected devices. More
British supermarket chain Asda has appointed former Aldi exec David Hills as Chief Customer Officer. He takes over from acting Chief Customer Officer Sam Dickson, who will assume responsibility for Asda brand customer propositions with a focus on improving quality perception. More
Matthew Bristow has returned to North of England-based DJS Research as Research Director, after eight years working in Ipsos MORI's Public Affairs division. More
In Finland, data product design and collaboration tools provider Ellie.ai has raised EUR 2.5m in a seed round of funding. The money will help data teams design products, validate product ideas and create new workflows for its customers. More
SOCi, a marketing platform for multi-location brands, is launching a solution called Genius Social | Engagements, which uses artificial intelligence to generate 'on-brand' personalized responses to 'all' engagement types including social media networks. More
Contact center and communications tech developer InflowCX has acquired Canadian software services firm NetFore, which builds AI-driven intelligent virtual agent (IVA) and interactive voice response (IVR) solutions. Terms of the deal were not disclosed. More
Leeds, UK-based consumer intelligence firm STRAT7 Researchbods has opened a business unit dedicated to ensuring the integrity of respondents taking part in online quant surveys. More
London-based DMR (previously known as DigitalMR) has launched an AI 'theme identification' feature for social media listening, allowing users not just to listen to what their customers are saying, but also to predict what they will say next. More
Real-time data streaming and messaging solutions firm DiffusionData has appointed Scott Fink as Managing Director for the Americas, responsible for all customer and partner engagements across the US, Canada and Latin America. He is based in Illinois. More
In the US, decision intelligence specialist ConverSight has raised $9m in a Series A round of funding, which it will use to support its go-to-market teams, and for continuous product innovation and feature expansion. More
In London, product analytics platform Context.ai has raised $3.5m in funding, to help users better understand and improve applications powered by large language models. More
In the US Circana, the company formed from the merger of IRI and the NPD Group, has launched what it describes as its first 'guided survey solution'. Fast Feedback Guided Surveys taps the consumer insights platform of partner firm Zappi and targets 'small to midsize CPG brands'. More
Experience management firm Qualtrics has launched a 'Complaints and Grievances solution', to help healthcare clients gather and act on feedback from patients, and improve the quality of care. More
London MR and CX firm Watermelon Research has spun out a technology-focused operations agency called Calico, billed as a 'one-stop shop' for the operational needs of other insight firms. More
Venerable UK institution the Royal Statistical Society (RSS) has announced that Cambridge professor and former US Census Bureau employee Sir John Aston will be its next President, once Dr Andrew Garrett completes his term of office at the end of 2024. More
Alchemer, the experience management and enterprise feedback tech company once known as SurveyGizmo, has appointed former Qualtrics and Oracle exec Brandon Hodges as Chief Revenue Officer (CRO). More
In Singapore, sensory research specialist MMR has appointed former Reckitt Benckiser and Givaudan insights professional Wanni Xu Sensory Director in its Asian division. More
In Texas, MR and opinion polling firm ReconMR has appointed Christian (Chris) Riepe as SVP of Consumer Insights and Research, leading a newly established Insights and Analytics Division. More
In New York, analytical software developer Datavations, Inc. has closed a $4.2m seed round, with which it will scale its suite of retail analytics tools. With the deal, tech sales veteran JR Becko joins the firm as Chief Revenue Officer, leading its growth initiatives. More
In the UK, operations support MR business Omnisis has launched a brand called WeThink for its public opinion polling work. More
UK-based insights and data firm Delineate has expanded its London team with the appointment of former Ipsos exec Simon Staplehurst as Client Director. The company has also hired former Kantar execs Olga Roffey as Client Success Manager and David Lo as Senior Client Success Manager. More
Indonesia-based music data analytics service Songstats has launched a digital marketing and audience engagement platform called Songshare, which automatically aggregates all music links across streaming services and social media platforms. More
Brand and marketing insights company Shapiro+Raj has promoted Chelsey Merker to the role of Senior Vice President, leading its Strategy and Research Excellence teams. More
Household demographic data provider Digiseg has appointed former Zendesk exec Kasper Sørensen as Chief Technology Officer, to help the firm advance its audience solution. He is based in Copenhagen. More
In the US, cross-device targeting specialist Dstillery has received its nineteenth patent for its ID-free ad targeting technology. More
In the US, software test management platform Qase has raised $7.2m in a Series A investment round, which it will use to scale its team, and to launch a 'Jira-like marketplace' for test management tools. More
Melbourne-based Mobile Digital Insights CEO and founder James Fergusson is stepping down from his role, to take up the position of Chief Commercial Officer, while continuing as Chair of the company's Board. David Somers, former Head of Africa and COO, replaces Fergusson as CEO. More
In New York, holding company North Sixth Group has acquired digital marketing firm KRMA. The latter's marketing tech, analytics and data capabilities will be combined with PR agency N6A, and its content firm Studios into a new entity called N6 Powered by KRMA. More
European MR and analytics agency DVJ Insights has appointed three consultants: Pavi Chandrasekaran in the UK, Joyce Pakkert in the Netherlands, and Dominik Ebbers in Germany. More
Sky Media has launched an ad targeting tool called Viewing Passions, which uses the group's first party data to create and target audiences based on viewing of a particular show or channel / genre. More
Kantar has promoted Mary George Parayil to the position of Principal of Kantar Analytics, India. She is based in Bengaluru. More
US-based podcasting company Libsyn has launched a feature called Predictive Contextual Targeting, to enhance ad targeting abilities for podcast advertisers without relying on cookies. More
In the US, AdTech platform AudienceLab has launched a proprietary audience graph, called XactMatch, providing a solution to match web site traffic to online profiles, without the use of cookies. More
Ad tech company Infillion picked up the assets of bankrupt DSP MediaMath for the bargain price of $22m at an auction this week. More
TRA Labs, the ventures arm of Australian insights firm TRA, has partnered with innovation studio Previously Unavailable to launch Ideally, a platform promising 'fast, affordable and accessible customer insights to help bring great ideas to life'. More
Munich-based Aily Labs, provider of an AI-powered decision intelligence app for global enterprises, has raised EUR 19m in Series A funding. Money will be used to scale operations and accelerate innovation, and to expand the firm's presence in the US. More
In the UK, the Information Commissioner's Office (ICO) has published draft guidance concerning the gathering and use of biometric data, offered for public comment and consultation between now and 20th October. More
In the US, the Census Bureau has announced it will establish a new federal Advisory Committee to consult on meeting the challenges posed by the next decennial count in 2030. More
In the US, financial institution customer engagement platform TotalExpert has upgraded its Customer Intelligence solution to help clients drive greater customer loyalty via greater understanding of their needs, and more personalized communication. More
Marcoms giant Omnicom has announced an expansion of its partnership with corporate comms group Criteo to encompass digital shelf and other retail data; and a new deal between its OMG media services division and customer data science pioneer dunnhumby. More
US-based online news aggregation, content rating and discussion web site Reddit has launched two new tools to help advertisers measure campaign performance: Reddit Brand Lift and Reddit Conversion Lift. More
Los Angeles-based research firm MarketCast has appointed Marisa McMahon as Head of Client Service for Technology and Platforms, responsible for relationships with major clients including video games publishers, software and hardware makers, and tech platforms. More
In San Francisco Ikigai Labs, which taps generative AI to help clients make business use of their tabular data, has announced a $25m investment for use in expanding its operations and business reach. More
Data, analytics, and insight consultancy MESH Experience has appointed media veteran Brian Jacobs as a Non-Executive Director focused on managing investor relations, as it looks to scale. More
Boston, MA-based operational data quality specialist Aperio Systems Inc. has closed a $9m Series A1 round of funding, to be used to grow its team, invest in its product and improve customer experience. More
London-based customer lifecycle intelligence platform FullCircl has announced the acquisition of Cardiff-based real-time global compliance platform W2 Global Data Solutions. Terms were not disclosed. More
In Red Bank, NJ, custom online research communities specialist KL Communications (KLC) has hired Karen Duffy as Senior Director, Insights & Client Relations, and Berkeley Madison Lowe as Insights Technology and Operations Apprentice. More
In the UK, government body The Competition and Markets Authority (CMA) has announced three senior appointments, including Karen Croxson as Chief Data & Technology Insights Officer. More
Singapore-based Go-to-Market intelligence company FlashIntel has raised $US 10m in a seed and angel investment round. Funds will be used to further develop its FlashInfo platform, which integrates sales intelligence with tools to engage customers. More
In Birmingham, UK, M.E.L Research has appointed former ONS exec Ben Thatcher as Qualitative Research Director and former DJS researcher Gayle Higginson as Research Manager. More
British-based behavioural intelligence platform NumberEight has unveiled an ID-less ad targeting product, Euclid Lite, allowing users to pitch ads based on age and gender without the use of any kind of personally identifiable information. More
Chicago-based product information tech company 1WorldSync has acquired PowerReviews, which helps clients gather and analyse user-generated ratings, reviews and other content. More
Austin, Texas-based research and CX software and solutions firm QuestionPro has added a new feature, QxBot, to its platform, making use of generative AI to offer users the power to build 'quick, creative surveys... in seconds' via a conversational interface. More
Former MarketCast and Netflix researcher Zoë Friend has joined broadcaster NBCUniversal as EVP of Consumer Insights. More
In the UK, digital market research agency Potentia Insight has appointed former BVA Group exec Greg Berry as its first IT Director. More
London-based property data and analytics business Kamma has raised £3.6m in an investment round led by Clean Growth Fund, the UK's clean tech venture capital fund - and will use the money to expand and enhance its data engine. More
New York-based customer engagement platform Emplifi has launched Unified Analytics, an integrated solution to analyse and present customer data in an easily digestible format. More
Consumer purchasing analyst Behaviorally has appointed Brent Snider as Managing Director, Global Business Development. He joins from Maru where he was President & Chief Revenue Officer. More
In Australia, outdoor digital media company QMS Media has launched Performance+, billed as the first audience based post-campaign analysis tool for the country's out of home advertising sector. More
In the US, Comscore has partnered with the ANA's SeeHer movement and announced the launch of GEM Audiences, a digital planning tool providing advertisers with insights into the significance of gender equality for their target groups. More
Corrected: contrary to initial statements by their agents, marcoms network Stagwell has not merged its experience and insights platform Maru into the Harris Poll. The two sister firms are merely collaborating on new tools which will go to market under The Harris Poll brand. More
New York-based audio analytics and research platform Veritonic has agreed a strategic partnership with Jon Gibs, former Global Director and Principal Data Scientist at Spotify, who will now serve as a strategic advisor to the company. More
Columbia, MD-based 'roadway intelligence' provider Rekor Systems Inc. has launched an application called Vehicle Insite, promising bricks-and-mortar clients such as shopping malls, hotels, theme parks, destination resorts and casinos data on traffic patterns and individual vehicles. More
Ireland-based publisher and RED C Research owner The Business Post Group has acquired research-based consultancy services provider Relish Research, for an undisclosed sum. More
Agile research solutions and panels firm Borderless Access has appointed James Robinson, Pradipta 'Paddy' Bhattacharjee, Ashok Veetal and Lauren Tuch as new members of its senior sales team in the US, UK and MENA regions. More
Mobile app measurement and attribution platform AppsFlyer is launching new features allowing marketers and users, with or without SQL expertise, to query data in its Clean Room. More
In India, survey programming and data processing platform Cursory Technologies has launched an AI-powered automation tool called 'Brisk', which provides do-it-yourself and 'do-it-for-me' solutions for survey programming, data tabulation, quality assurance and verbatim analysis. More
Customer experience management (CXM) company Merkle has launched a Google Technology Practice, which it says will fulfil marketers' demands for customer experience solutions and privacy-centric measurement. More
FinTech company Micronotes has raised a $2m extension to its $5.5m Series C round of funding, and will expand its big data, analytics and digital engagement solutions for financial firms wanting to start conversations with new and existing customers. More
Bristol, UK-based software development, digital development and data solutions outsourcing company Amdaris has been acquired by digital journey transformation and solutions integration specialist Insights Enterprises. Terms of the deal were not disclosed. More
UK radio measurement body RAJAR has announced that two people will fill the role of long-time Research Director Paul Kennedy, when he steps down after 22 years of service: John Carroll as Director of Research and Audiences, and Charles Lawrie as Research Operations Director. More
Automated physical product testing platform Highlight has raised $18m in a Series A round of funding, which it will use to accelerate its product roadmap, expand its community of 'Highlighters', and grow its team. More
In the US, long-time industry exec AJ Keirans has launched a consulting and field services company called Good Human Partners (GHP). More
Kantar has expanded its Worldpanel Central America (CAM) consumer panel to cover the Dominican Republic. The newly enlarged panel measures consumer behaviour across 63% more households in the CariCAM (Caribbean and Central American) region. More
US firm Quotient has launched a digital out-of-home (DOOH) offering, through which retailers can integrate their first-party data with its location-based intelligence and media measurement to identify the digital screens most likely to reach target consumers and increase store visits and sales. More
In New York, consumer data company Caden has raised $15m in a Series A round of funding, which it will use to accelerate product development, enhance market activation and bolster its team. More
In New York, luxury brand retailer Macy's Inc. has appointed long-time McKinsey exec Massimo (Max) Magni as Chief Customer and Digital Officer, to focus on data-driven initiatives across the company's eCommerce, mobile apps, loyalty, and more. More
New York-based CTV, traditional TV, and digital ad audience targeting specialist Cadent has been acquired by private equity firm Novacap for an undisclosed sum. More
Currys CIO Andy Gamble has invested an undisclosed amount in customer experience (CX) measurement platform Uncrowd, and joined the firm as an advisor, as the company readies for US expansion in the coming months. More
Ipsos has launched a report called ESG Watch, to assess public perception of company performance on environment, social and governance (ESG) issues, and understand how these perceptions help shape brand value and other sector-wide insights. More
In the US, AI-powered customer intelligence platform Dialpad has launched a large language model (LLM) called DialpadGPT, offering features that automate tasks for enterprises to help them improve customer service, sales, and recruiting experiences. More
Stagwell-portfolio media agency Assembly, has launched its European Retail Media division, to deliver connected commerce solutions designed to help retail and direct-to-consumer (DTC) brands scale, automate and improve margins at all stages of the consumer journey. More
In the US, experience management (XM) specialist Qualtrics has launched new purpose-built video feedback solutions, which use generative AI, real-time analytics and predictive insights to help organizations conduct 'smarter, faster research', and respond faster to customer needs. More
In New York, shopper and digital marketing consultancy Behaviorally has hired Thibault Cousot in the new role of SVP Head of Product, leading continual improvement and expansion of the existing product stack. More
In New York, eCommerce enablement and analytics software provider MikMak has acquired ChannelAdvisor's Shoppable Media and Brand Analytics products and team from transaction network CommerceHub. Terms of the deal have not been disclosed. More
In London, financial services sector specialist FWD Research has hired long-time ORC International executive Martin Grimwood as Director of Research, responsible for consultancy and services to support clients' implementation of Consumer Duty across their businesses. More
In the UK, recently launched research and consultancy firm Pegasus Insight has appointed former Verve / BVA BDRC exec Chris Whitmore as Director, to help drive business growth. He is the third member of the new team. More
Social media intelligence and analytics specialist Meltwater has appointed Huixian Yang as Customer Experience Director (APAC), based in Singapore, while Sydney-based Jeff Piniros has been named Sales Development Director (APAC). More
In the UK, WPP's consumer data specialist Wavemaker has promoted Sian Runnacles to the role of Chief Growth Officer, responsible for 'unlocking' growth for new and existing clients as well as growing the agency's specialist services including commerce, addressable, SEO and 'applied innovation'. More
In the US, sponsorship analytics platform Relo Metrics is integrating viewing data from TV software and data platform VideoAmp, allowing clients to measure the value of on-camera sponsorships and brand exposure during a live event. More
In the US, niche market software firm Roper Technologies, Inc. has acquired Syntellis Performance Solutions, which provides enterprise performance management software, data and intelligence solutions for healthcare, higher education and financial institutions. More
CX and insights firm Alida and insights platform Discuss have deepened their partnership to extend the former's qualitative research solutions, adding Discuss's moderator capabilities to Alida's managed service offering in its Video Discussions product. More
US market research firm SMARI has appointed former Research Now and Precision Sample Vice President Pat Goodnight as VP of Business Development, a step change for the 40-year-old company which had previously focused on referrals. More
Data collaboration specialist LiveRamp has expanded its partnership with social media platform Pinterest to help advertisers target audiences on the latter's global platform. More
Ian Brace is to stand down as Chairman of UK market research industry charity the MRBA after twenty years, to be replaced by Motif's Virginia Monk. More
In Pasadena, California, AI and data exploration company Virtualitics Inc. has raised $37m in a Series C financing round, for continued expansion including development of further machine learning and data analytics capabilities, and new self-serve options for non-specialist working with complex data. More
YouGov has fully integrated Australian insights consultancy Faster Horses, and brought it under the YouGov corporate brand, two years after it acquired the business. More
Israel-based ad optimization company Nexxen has partnered with UK-based attention measurement platform Lumen Research, to deliver the latter's 'first' omnichannel solution to advertisers across CTV, online video and display. More
Podcast analytics and audience insights platform CoHost has launched a feature called 'Advanced Audience Demographics', to provide an analysis of who listeners are - with data including age, gender, household income, interests, hobbies and social media consumption habits. More
New York City and London-based data intelligence platform Tracer has closed an oversubscribed $18.1m Series A round of funding. More
In the US, customer experience (CX) platform Five9 is acquiring real-time contact center analytics solution provider Aceyus. Terms of the deal, which is expected to close by the end of Q3, have not been disclosed. More
Israel-based generative AI and Large Language Models (LLM) specialist AI21 Labs has appointed former Databricks / Google exec Pankaj Dugar as Senior Vice President, Go-to-Market, and General Manager of North America. He is based near San Francisco. More
US research and training company Burke Inc. has promoted Tara Marotti to the role of company President, while John Thomas moves into her previous role as Chief Client Officer (CCO). More
Canadian polling, MR and strategy firm Leger has created three new geographical divisions: Western, Central and Eastern Canada. More
Victoria Marshall has been appointed as Chief Financial Officer (CFO) for Ipsos Canada, leading the finance and accounting functions across the business, and supporting its leadership team. She takes over from Andrew Cochrane, who has retired after nearly 24 years with the company. More
Media agency network UM, part of IPG Mediabrands, has launched a tool called Shoptimizer, providing data to help brands allocate budgets, improve measurement, optimize their retail offer and be more agile. More
San Francisco-based financial services customer data provider Rightfoot has raised $15m in a Series A round. Funds will be used to launch to its zero-login consumer-permissioned data product Connect Magic, and push it out to companies across the US. More
In New York, knowledge management firm Yext has appointed Tzi-Kei Wong as Chief Product Officer, leading the firm's innovation and digital experience platform strategy. More
WPP has partnered with DXP provider Optimizely, to help clients offer the best digital experience to each customer. More
Danish emotional response measurement software developer iMotions has announced a deal combining human voice analysis from German firm audEERING with its own human behaviour research and analysis capabilities. More
The Coalition for Innovative Media Measurement (CIMM) has launched a study to examine the future role and value of panels for TV and cross-platform measurement in the US. More
Comscore has reported a 2.5% increase in second quarter revenue to $93.7m. The firm reported a net loss of $44.9m but said this came almost entirely from a goodwill impairment charge, and adjusted EBITDA was up to $8.8m from $6.5m a year earlier. More
Social media platform X (formerly known as Twitter) has announced that digital media measurement and verification firm Integral Ad Science (IAS) is its first pre-bid brand safety and suitability partner for X advertisers. More
Rob Wenger, the founder of community engagement platform Higher Logic, has returned to the company as Chief Executive Officer, succeeding Kevin Boyce, who will leave the business by the end of the year. More
In the US, video game retailer Xsolla has partnered with mobile app measurement platform AppsFlyer, to enable game developers to gather and analyze user behavior and interactions on the web and inside the game, then compare metrics and gain insights. More
NYC-based Simon Data has raised $54m in a Series D round of funding, which it will use for further product development - specifically connected apps with other cloud data warehouses - and to provide customers with a fully-connected CDP. More
Berlin and New York-based user and brand research specialist eye square has appointed former Mondelez / Mars exec Chrissy Love as Executive Director, leading the firm's new US Shopper Insights division. More
GfK has become a 'Brand Lift' partner on Meta Partners Inc., with the addition of a solution called Campaign Amplifier which measures the lift from brand advertising on Facebook and Instagram. More
In the UK, a group of AI sector specialists are launching a qualitative research analysis chatbot called CoLoop, through which researchers can upload interviews, ask questions and receive referenced answers which instantly link back to verbatim and audio / video evidence. More
Netherlands research-based consultancy IR-Insights has appointed long-time media, advertising and insights specialist Paul van der Veer as a Research Consultant. More
In the US, SEO and marketing solutions company Moz has launched a metric called 'Brand Authority', allowing marketers and public relations professionals to measure online brand strength on a scale of 1 to 100, and analyse the competitive landscape with an 'all new' brand comparison visualization. More
Tech analyst Gartner has reported second quarter revenue growth of 10.0%, once adjusted for currency effects. Total revenue hit $1.503 billion, with profits stable (adjusted EBITDA of $384m, down 0.3%). More
Ipsos India has promoted Neha Munshi to the role of Country Lead, Ipsos Digital, with immediate effect. She joined the company as a Research Executive as recently as 2017. More
In the UK, long-time Illuminas exec Julian Adams has launched an agency called De Novo Research, which will aim to 'understand people through the summation of their experiences'. More
In the US, nonpartisan public opinion polling, MR and analytics firm Noble Predictive Insights has appointed election analysis specialist David Byler as Chief of Research. More
In the US, online sample specialist Full Circle Research has promoted Thomas Pampinella to Senior Director, Programming & IT; Christina Cox to Senior Director, HR; and Reem Ganim and Jamie Stehlin to Senior Business Unit Leader. More
Washington, DC-based public opinion interviewing services company American Directions Research Group has appointed Theresa Anderson as National Director of Operations, with complete oversight of all survey data collection interviewing operations, training and quality control. More
Rakuten Insight Global has appointed Darci Greco to its US Sales team as VP Client Development, Americas. More
US-based continuous testing specialist Tricentis has added a solution called Tricentis Device Cloud (TDC) to its portfolio of mobile testing products, allowing companies to produce, manage and analyze apps on mobile devices, at all stages of the development lifecycle. More
Digital experience platform CoreMedia has acquired two companies: customer journey, engagement and personalization solutions firm BySide; and Smarkio, which provides chatbot solutions to B2C brands. Terms of the deal were not disclosed. More
UK-based healthcare insights company Research Partnership has appointed Sue Wild as President, US Pharma, while Tom Donnelly joins as a Director in the US MedTech division. Both will be based in the firm's Fort Washington, PA offices. More
Experience management platform Qualtrics has launched a solution called Digital Experience Analytics (DXA), allowing client organisations to create visual replays of consumers' behavior on the web. This includes frustration signals like error clicks, 'rage clicks' and 'mouse thrashes'. More
Sky Media, the ad sales arm of broadcaster Sky, has enhanced its AdSmart addressable platform to allow brands to target audiences based on specific online search behaviour. More
In the UK, direct-to-consumer customer engagement platform Odore has raised $5m in a seed round of funding, which it will use to expand its team and business globally, and launch new tools. More
European data collection company Norstat has promoted Jacob Lagerstedt to Regional Director for International / UK / Ireland, while Janis Romanovs takes over his previous position as Managing Director for Norstat International. More
Marcoms network Dentsu and its data-driven customer experience management (CXM) firm Merkle have partnered with CRM firm Salesforce to help brands use generative AI to deliver, manage and optimize connected customer experiences. More
MENA-focused online research firm Tawasol has launched a fortnightly omnibus called Omniview, promising organizations in the United Arab Emirates, the Kingdom of Saudi Arabia and Egypt 'rapid and affordable' market intelligence. More
New York-based cold chain sector business intelligence tool SnoFox has launched out of stealth with $4.5m of seed funding, which it will use to reach new customers in more markets across the US, and to hire new talent. More
In the UK, digital market research agency Potentia Insight has appointed former Savanta exec Liz Dunford as a Director. More
In the UK, former Lifestream CEO Sam Curtis has returned to Kantar as Head of the Digital Analytics practice. More
Omnicom Media Group (OMG) UK has launched an environmental, social and corporate governance (ESG) tracking tool called OMG Impact, to measure media owners' ESG practices and benchmark them against media investment strategies. More
In the US, boutique insights consultancy Old Salt has appointed long-time industry exec Matt Knoeck as Principal, to further support its operating structure and senior staffing model. The firm has also hired Davis Taske as an Analyst. More
Israel-based digital market intelligence company Similarweb has announced the beta launch of its 'SimilarAsk' AI assistant, through which clients can uncover insights from the firm's digital data using natural language queries. More
US-based predictive analytics specialist AnalyticsIQ has partnered with consumer segmentation firm Claritas, allowing clients to use the latter's PRIZM Premier segmentation codes combined with people-based marketing data, to conduct personalized marcoms programs. More
Ipsos Australia has launched its Employee Experience Research and Advisory practice, following the recent acquisition of Big Village Australia. More
UK-based broadband price comparison site Broadband Genie, has appointed long-time TalkTalk exec Eliza Vlachou as its first Chief Executive Officer. More
Publicis Groupe's eCommerce analytics platform Profitero has launched a chat-based AI assistant called 'Ask Profitero', which uses generative AI and commerce analytics to enable brands to optimize the digital shelf at scale. More
In the US, customer engagement platform Khoros has expanded its communities solution, to make it easier for enterprises to build brand-owned destinations through which clients can engage and collaborate with customers. More
Insight and analytics group STRAT7 has announced new investment to further integrate generative AI into processes, solutions and platforms across the group. The business has also announced several senior appointments to roll out its expanded AI roadmap. More
In New York, first party data platform Flywheel Software has changed its name to GrowthLoop, which it says reflects the company's mission and commitment to enabling marketers to orchestrate customer journeys, measure impact, and grow faster. More
In the US, workforce intelligence company Axuall has raised an undisclosed amount of Series B-1 investment from healthcare venture capital firm Frist Cressey Ventures, which it will use to solve the problems of process inefficiencies, workforce shortages, and onboarding delays. More
In the US, four former execs of new product advisory service Top Box Associates have launched a research agency called Innovate Wisely, focused on new product development. More
UK insight agency Walnut UNLIMITED has named Jane Rudling as its new Managing Director, succeeding Chris Bland. The firm has also appointed two Research Directors - Vanessa Henry to lead its shopper proposition, and Raluca Usery in the Qualitative team. More
Management consultancy Bain & Company has acquired Max Kelsen's consulting and managed services divisions - 'Max Kelsen Consulting' - which provide AI and machine learning (ML) solutions to clients across the globe. Terms of the deal have not been disclosed. More
In the US, digital media measurement software and analytics firm DoubleVerify (DV) has agreed to acquire AI-powered digital campaign optimization specialist Scibids Technology, in a cash and stock transaction valued at $125m. More
In Australia, B2B full-service MR consultancy ACA Research has changed its name to Fifth Quadrant, signifying its commitment to delivering 'genuine insights, contextual understanding, and expert analysis across a broad range of industries and product categories'. More
In the US, 'generative analytics' and machine learning (ML) provider Akkio has raised $15m in a Series A round of funding, which it will use to commercialize its AI platform. More
San Diego-based full-service digital marketing firm Ignite Visibility has appointed Simon Poulton as Chief Data Officer, tasked with driving the launch of the firm's data services. More
Travel industry data platform OAG has announced the acquisition of Infare, which provides competitor air travel data, from Ventiga Capital in a deal valuing the combined entity at more than US$500m. More
Tech research and consulting firm Forrester has announced financial results for the second quarter ended June 30th, showing total revenue down 8.5% to $135.6m, and for the first half down 8.8% to $249.3m. More
UK-based B2B market intelligence company Rhetorik has completed a round of debt funding worth $CAN 5.5m, to drive the expansion of its recently launched AI-enhanced data platform, Neuron360. More
AURA, the UK's association of clientside researchers, has a new Chair: Ruth Hinton has replaced Tim Steere who has led the organisation for four years. More
Irish budget airline Ryanair is facing legal action over its use of facial recognition, which digital advocacy group NOYB says violates customers' data protection rights. More
In the US, business intelligence solutions firm Prosper Insights & Analytics has launched a tailor-made consumer dataset called the Prosper AI Bundle, to provide companies with the data needed to train predictive and representative machine learning applications. More
Behavioral science insights agency Beesy has hired Brian Jenkin as Business Strategist, Jim Sharp as Head of Product Engineering, Luka Dragutinovic as Compliance Associate, Eileen Miller as Senior Behavioral Association, and Cyndhia Varshni and Shounak Bose as Research Managers. More
Audience targeting solution Covatic has appointed Frans Vermeulen as Strategic Advisor, to strengthen the company's presence in the US market. More
Australia-based global data and insights organisation Pureprofile has reported a 23% rise in full year revenue to $43.7m - with revenue for the ANZ market up 16% to $26.9m and for rest of the world up 35% to $16.8m. More
The US Census Bureau is preparing for the 2030 census with several launches, including that of an online tool giving the public access to information about the 50-plus research projects being conducted. More
In the US, full-service insights company A—B has acquired polling and civic research firm Avalanche Insights, whose technology helps clients reach people of color across the market and political landscape. Terms of the deal were not disclosed. More
Agricultural and animal health insights firm Kynetec has launched an interactive dashboard called MachineryTrak, providing a single source of insight into agricultural machinery registrations, dealer network coverage, and agronomic practices. More
Omnicom's media services division OMG has acquired Brazil-based commerce and retail media agencies Outpromo and Global Shopper, each for an undisclosed sum. More
In the US, cannabis industry contextual targeting specialist Fyllo has promoted Chief Commercial Officer (CCO) Jeff Ragovin to the role of company President. More
WPP's consumer data specialist Wavemaker has announced that its Consultancy, Fast Growth and B2B Practices will be led by the three of its Global Client Presidents - Anna Hickey, Alastair Bannerman and Alex Altman, respectively. More
Media measurement and optimisation platform Integral Ad Science (IAS) has launched ad measurement tools for YouTube Shorts, through which users create short-form videos that are up to 60 seconds long. More
Australia-based research agency Mobile Digital Insights (MDI) has hired former Behaviorally exec Inna Merenkova as Managing Director for Europe, charged with building a standalone MDI Europe business. She is based in London. More
TV ad measurement firm iSpot.tv has appointed 'industry legend' Leslie Wood as Chief Research Officer (CRO), overseeing the Data Science department responsible for TV and video measurement products, and finding new approaches to cross-platform measurement and currency. More
In New York, ad sector predictive analytics specialist datafuelX has appointed former TVSquared President Jo Kinsella and HyphaMetrics co-founder and President Joanna Drews to its Board of Directors. More
New York-based consumer insights tech firm Suzy has launched an AI-powered tool called Qual Analysis, providing enterprise brands with rapid insights through transcripts and project summaries. More
US firm Customer.io has launched a customer data platform (CDP) called Data Pipelines. More
In the US, media agency Horizon has added Precisely PlaceIQ movement and location data to its marketing platform 'blu.', allowing brands to connect online and off-line activity and understand what is driving consumers in the physical world. More
US-based digital media measurement and analytics platform DoubleVerify (DV) has expanded its media quantity authentication service to YouTube Shorts, Masthead and In-feed Video formats. More
In the US, marketing, advertising and data platforms specialist iSOCRATES has acquired membership industry and non-profit sector specialist SIGMA Data Insights. Terms of the deal were not disclosed. More
US-based B2B customer intelligence company Insight7 has raised an undisclosed amount of pre-seed funding, while launching several new product capabilities to automate customer research with AI technology. More
UK-based consumer and sensory research agency MMR Research Worldwide has launched what it says is India's first ad hoc sensory panel, for FMCG product research in India. More
Agricultural and animal health insights firm Kynetec has launched a platform called 'AgMeta', providing insight to help commercial teams plan, target and track sales in the seed and crop protection market. More
In the US, big data analytics platform Teradata has acquired data catalog solution Stemma Technologies, which uses AI and machine learning to help users 'discover, trust, and use their data more effectively'. Terms of the deal were not disclosed. More
US-based online video ad and analytics tech firm Innovid has launched a cookieless cross-device solution called Innovid Key, which maps consumer behavior without resorting to methods like browser fingerprinting. More
Ipsos has announced results for the second quarter of 2023, returning to very modest organic revenue growth thanks to a strong performance in emerging markets. The group says its business is 'returning to a more usual pattern' after Covid and is on course for a good year. More
European data collection specialist Norstat has acquired UK company Panelbase, strengthening its position in Western Europe and adding around 370,000 adults to its UK panel. Panelbase's Paul Wealleans will head up the combined company as MD for Norstat UK & Ireland. More
In the US, Echo Research has appointed Scott Epstein as Chief Strategy Officer, based in its Austin, Texas headquarters. Also joining the company are Monica Martinez, Todd Exler and Jana Rosewarne. More
Media measurement and optimisation platform Integral Ad Science (IAS) has announced an integration with PR and media company Criteo, offering a product for measuring onsite quality metrics for retail media. More
In the US, retail space-planning and performance analytics software developer Nuqleous has secured $26m in strategic growth investment, and says it will accelerate product innovation and strengthen its customer-led growth. More
Decision intelligence company Morning Consult has appointed Jaime Toplin as a Financial Services Analyst. More
Sports marketing agency Wasserman has reached a deal to acquire London-based marketing and brand experience agency CSM Sport & Entertainment from marketing services group Chime. Terms of the deal were not disclosed. More
Online survey specialist SurveyMonkey is expanding its Dublin office, as it lays out plans to invest in artificial intelligence and advanced data analytics. The moves follow its recent acquisition by a consortium led by insights sector investment firm Symphony Technology Group (STG). More
US firm Fuel Cycle has launched a platform called Research Engine, promising brands access to any audience through dynamic insights communities and global networks. More
iGaming industry lead generation and performance marketing firm ENV Media has partnered with Ken Research, to conduct surveys and deliver case studies around Indian gambling behavior. More
Ipsos has added an early-stage creative development solution to its platform - 'Creative|Spark Early' - to enable users to screen creative ideas, visuals, storyboards" and videoboards for advertisers in as little as 24 hours. More
Newcastle, UK-based research consultancy Differentology has appointed former Flamingo exec Anniki Sommerville as Strategic Insights Director. She is based in London. More
First-party data company Dynata has appointed former SSI MD Mark Lepine to lead its APAC business. He is based in Hong Kong. More
In London, insight consultancy Firefish has appointed former Flamingo exec Susie Hogarth as Head of Cultural Strategy. Hogarth replaces Fran Alberry, who is currently on maternity leave and will take up a different position when she returns to the company. More
San Francisco-based UserTesting has upgraded three of its research platforms with new features focused around the viewing, analysis and sharing of data. More
Online retail behemoth Amazon is to pay a $25m civil penalty as part settlement of charges of violation of the Children's Online Privacy Protection Act (COPPA), relating to its recording of the voices of under-13s using its Alexa home assistant. More
In the US, full service firm MarketVision Research has announced a dozen new appointments, including Jackie Osborne as a Human Resources Generalist and eleven new Research Assistants. More
Media measurement and optimization platform Integral Ad Science (IAS) has appointed Sam Cox as SVP of Product Management, based in New York City. More
Sweden-based eye tracking tech firm Tobii has announced results for the second quarter of the year, with organic revenue growth of 5% to SEK 185m ($US 17.8m), but EBIT still negative and little changed at SEK -48m (-50m a year earlier). More
San Francisco-based data management, preparation and activation specialist Hightouch has raised $38m in funding; and has launched a new product line, Customer 360 Toolkit, which helps data and marketing teams build a unified view of their customer profiles. More
Ipsos has announced the acquisition of West African MR agency Omedia, from French audience measurement company Mediametrie. More
Nielsen has announced a multi-year renewal of its agreement to license Comcast's return path data for its de-duplicated audience measurement solution Nielsen One. The new deal also broadens usage to include local TV measurement across all the 94 media markets the two companies share. More
Agricultural and animal health analytics and insights firm Kynetec has launched an interactive dashboard product, RegenTrak, providing in-depth data on regenerative practices, for use by teams involved in sustainability, marketing and regenerative agriculture initiatives. More
Austin, Texas-based knowledge management software firm Bloomfire has acquired SaaS customer support specialist Seva, Inc., whose offer includes a conversational AI application. Terms were not disclosed. More
Total UK marketing budgets appear to be rising again, according to the IPA's quarterly Bellwether Report, but the authors say the rise is driven by record investment in short-term focused sales promotion activity. Views of MR budgets were little changed with slightly more respondents (2.9%) reporting decline than growth. More
Stockholm-based enterprise insights platform Stravito has appointed Vignesh Swaminathan as Vice President of Product, responsible for overseeing product innovation and growth, and with a specific focus on its recently introduced generative AI capabilities. More
Stockport, UK-based firm BEAM Fieldwork has appointed former Research International, TNS and Toluna exec Genevieve de Sutter in the new role of Director of Fieldwork, overseeing the delivery of UK and International Fieldwork and Give Opinions project recruitment. More
In New York, business intelligence platform Polar Analytics has raised $9m in Series A funding, and says it will continue hiring engineers and product designers with the aim of doubling its current headcount of 30 people, in the next eighteen months. More
UK-based strategic insight and customer analytics group STRAT7 has announced a number of key promotions to support its FY2024 growth strategy and serve global clients: including the promotion of Peter Kneale, currently Group MD of STRAT7 Incite, to a group level role, Strategy Director, STRAT7. More
In Niwot, Colorado, marketing data firm Wiland, Inc, has launched a suite of products based on analysis of spending / intent signals, promising to help clients predict who will buy from 'any brand' across multiple sectors. More
UK-based consumer and B2B researcher 2CV has launched three AI-assisted research solutions, covering chatbot surveys, analysis and qualitative probing. More
Interactive analytics and data visualization specialist Prospective has raised $6m in a seed round of funding; and launched a private beta period for a limited number of firms. Money will be used to expand the firm's operations and business reach. More
Australian professional body The Research Society has appointed Titian Bartlau as Member Administration Manager, replacing Louise Jones; and Lisa Salas as Professional Standards Officer, to replace Jane Gregory who will leave later in the year after a transition period. More
In California, unstructured data 'orchestration' firm Hammerspace has secured $56.7m funding in its first round of institutional investment. Money will go to expanding its technology and customer service teams and evolving its offer. More
Search intelligence platform Captify has appointed former Xandr EVP and GM Mike Welch as its next CEO, succeeding co-founder Dominic Joseph, who will remain on the Board of Directors. More
In the UK, consumer behaviour data company ViewersLogic is partnering with media investment analysis specialist Ebiquity, integrating the data from its Single-Source Data Panel (SSD Panel) with Ebiquity's media optimisation platform. More
In London, Measure Protocol has announced the launch of a new consumer behavioral data platform, which integrates fully permissioned behavioral, demographic and psychographic data from multiple sources. More
Specialist B2B marketing consultancy Gravity Global has announced the acquisition of 9thWonder, a full-service marketing agency working in media, data analytics and creative execution. More
WPP's consumer data specialist Wavemaker has promoted Premjeet Sodhi, currently its Chief Strategy Officer for India, to Global Head of Measurement and Analytics, based in New York. More
Rewards and payment solutions specialist Virtual Incentives has partnered with panel management software company Sample Ninja, promising 'effortless' delivery of payouts to panels and communities. More
London-based mobility intelligence company Huq Industries has raised £4m in equity funding, which will fuel its expansion into new international markets and further development of its Huq Signals platform. More
Ipsos has announced the acquisition of the Insights business of Big Village Australia, including expertise in public sector research, employee research and customer experience. More
US venture equity firm Scaleworks has acquired b2b marketing optimisation specialist Full Circle Insights - not to be confused with panel and sample firm Full Circle Research. Go-to-market strategy expert Jason Ferrara will join Full Circle Insights as CEO. More
US firm Precision Sample has added Pete Aitkin and Jason Silver to its sales team as VP Client Development and Senior Director, Client Development respectively. More
In Tampa, Florida, digital signage company Spectrio has paid an undisclosed sum to acquire InReality, which uses radar-based sensing technology to measure and analyse shopper behaviour. More
Early-stage startup customer data platform Lantern has announced a $6.8m seed funding round, to continue building its B2B customer data platform which pulls in information from more than fifty tools and popular data warehouses. More
Modular data platform Daasity has launched 'the Daasity Data & Analytics Agency', a suite of products to help merchants become data-driven organizations. The 'Agency' promises to improve the way clients extract, load and transform data; develop custom analytics solutions and derive insights. More
Asia Pacific-based reputation and policy management specialist Sandpiper Group has launched a Research & Insights company, focused on supporting communications and public affairs practitioners and led by Craig Young as interim Managing Director. More
Ipsos has named Claire Hanlon as ESG Lead (Environmental, Social and corporate Governance) in the US, which it says will reinforce the company's commitment to insights framed by social and environmental considerations. More
UK-based consumer intelligence technology company Measure Protocol has appointed Christie Hartbarger as its first Chief Revenue Officer. She is based in Chicago. More
In the US, online survey operations company OpinionRoute has launched an enterprise-level workflow platform called NavigatOR, helping researchers to streamline processes and enhance data quality via a combination of tech and industry expertise. More
Video data platform IRIS.TV has promoted Rohan Castelino to CMO and appointed Jim Heinzen as Vice President of Finance and Operations. Both men will report directly to CEO and co-founder Field Garthwaite. More
In London, video feedback platform Discuss has hired David Bailey for the newly created role of Sales Director, tasked with building business relationships in the EMEA and APAC regions. More
London-based media measurement and optimisation platform Integral Ad Science (IAS) has expanded its Total Media Quality for Google Video Partners (GVP) service to provide measurement of brand safety and suitability measurement. More
Media bias intelligence specialist Ad Fontes Media has closed a $4.2m funding round, which it will use to fuel innovation in its solutions, and expand its team to 15 full-time core team members and 65 analysts. It has also appointed former IAB Editor-in-Chief Brad Berens as Head of Insights. More
London-based insight and analytics group STRAT7 has reported a 48% increase in revenues to $76m for the fiscal year 2023, ended 30th June. This follows US office openings and acquisitions, with US-based clients now accounting for almost half of the group's global revenue. More
Next15's data, MR and advisory company Savanta has expanded to Mexico, where it has appointed recent JD Power exec Erika Alfaro as a Director. The firm has also hired Casey Ford, Carolyn Beschner and Jiachen (Jackie) Zhang as Research Analysts in the USA. More
In-game ad solution Anzu and media measurement and optimization platform Integral Ad Science (IAS) have launched a solution to measure viewability and invalid traffic (IVT) across 2D and 3D gaming environments, and track them within the IAS Signal reporting platform. More
In the UK, quantitative semiotic analysis software solutions provider Signoi has launched a large language model-based (LLM) solution called 'Mr Toad', which uses advanced AI to create 'succinct, meaningful reports' from vast amounts of text and imagery data. More
New Mexico-based data science company RS21 has raised $3m in an investment round, which it will use to create 30 new jobs during the next two years, increase the pipeline of its data analytics service, and evolve its 'most promising' technologies into products. More
In the US, panel and sample firm Full Circle Research has appointed long-time Dynata exec Tasha Keehler as Senior Business Unit Leader, based in Texas. More
In India, customer lifecycle and user retention platform CleverTap has appointed Sidharth Pisharoti as Chief Revenue Officer, tasked with driving growth across India, META and Asia Pacific. More
In the US, life sciences strategy and insight consultancy Basis Health has appointed former ZS Associates execs Mark Rushek as a Senior Director and Caleb Yoder as a Senior Executive. They are both based in the Chicago area. More
Nigeria-based MR and strategy firm Pierrine Consulting has launched a data collection company called AfrikanInsights, in Lagos, led by Managing Director Ben Akpotaire. More
In the US, family-owned customer experience specialist BARE International has appointed Jason Bare as company President, replacing Michael Bare who has been named Chief Executive Officer. Former CEO Dale Bare has announced her retirement. More
US-based international data collection and research tech company Sago (previously known as Schlesinger Group) has appointed Katharine Reagan as Chief Revenue Officer, while promoting Raj Manocha to Chief Client Officer. More
Manchester, UK-based mobile device data firm RealityMine has made nine new appointments, including former BBC exec Mark Owen as Product Manager for its media content solutions. More
Marcoms firm Omnicom Media Group has acquired UK-based financial services agency Ptarmigan Media, whose range of services includes fully integrated media planning and buying, market research, search and social media, and content and creative. Terms were not disclosed. More
Dentsu's venture capital fund Dentsu Ventures has made an undisclosed investment in AI monitoring specialist Fiddler Labs, which offers capabilities for examining predictive and generative models. More
Inventory planning platform Flagship, which delivers customer-focused, data-driven solutions to the retail sector, has raised $5m in a seed funding round. Money will be used to further accelerate development of the firm's first product, and to grow its customer base. More
Ipsos has launched a pack screening tool called FastPack, grounded in behavioural science and promising results in as little as four hours. The tool is currently available on the global group's self-service online MR platform Ipsos.Digital, in the US, the UK, Australia, India and South Africa. More
NielsenIQ (NIQ) and GfK have officially completed their merger, and the combined business will now be led by NIQ CEO, Jim Peck. More
US-based continuous testing specialist Tricentis has acquired no-code mobile test automation platform Waldo for an undisclosed sum. More
Brand and marketing insights company Shapiro+Raj has opened a dedicated Technology practice, headed by long-time tech industry researcher Scott Swigart, with support from a team of eight tech-domain researchers. More
In the US, video feedback platform Discuss has appointed former Qualtrics exec Jesse Thomson as Vice President of Engineering, responsible for continuing development of its People Experience Platform. More
Global membership association ESOMAR has launched a task force to address the use of artificial intelligence in the research, insights and analytics sector. More
Shopper promotions and insights platform Sampler has acquired AdMass, an AI-powered platform that enables brands and their agencies to create promotions based on analysis of user generated content (UGC). Terms of the deal were not disclosed. More
In the US, consumer intelligence solutions provider Speedeon Data has added 'life event data' to its AudienceMaker platform, including information on moving home, marriage, divorce, parenthood and change in income. More
Leeds, UK-based consumer intelligence firm STRAT7 Researchbods has opened an office in New York, its first in the US. Former Echo-MR exec Steve Becker joins to help expand the firm's US operations. More
US-based quant insights and health data analysis firm Cytel has paid an undisclosed sum for French consulting and research firm stève consultants, which specialises in market access, real-world evidence (RWE), and health economics and outcomes research (HEOR). More
Toronto, Canada-based Dig Insights has appointed former GutCheck CRO Jessica ('Jess') Gaedeke as Chief Revenue Officer (CRO).| More
Amsterdam-based big data and advisory services provider Metyis has opened an eCommerce, advanced business analytics, and technology and data hub in Gondomar, Portugal, and extended its partnership with German luxury clothing brand HUGO BOSS. More
In the UK, full-service agency Vision One has promoted Alex Brown to the role of Director of Insights, with responsibility for the recently expanded Insights team and with a seat on the Board. More
ID-free ad targeting solutions specialist Nano Interactive has launched a tool called 'Intent Personas', to help clients target users based on demographics using AI-led contextual advertising - without the use of cookies, user profiling, or any form of personal data. More
Ad tech firm Infomo has partnered with AI-based network traffic analyst Canopus Networks to provide telcos with an in-house platform for ad targeting. More
In the US, marketing and advertising business intelligence software developer Basis Technologies has launched a solution called BasisConnect+, to support marketers' first-party data activation, audience optimization, and cookieless media buying. More
Automated insight-gathering and sample management platform Cint has launched a solution to enable businesses to license its verified audiences, built from more than 290 million consumers who have accessed the platform to qualify for participation in surveys. More
In the US, behavioral research and strategy firm InsightsNow has appointed Stephen McIngvale as Senior Research Director, Shannon Benson as Research Director, and Joshua Lim as Insights Analyst; while Angel Requena rejoins the company as Project Director. More
In Australia, the founders of media agency AdUnion have launched a streaming TV measurement and optimisation business called AdMatch. More
WPP has opened its first UK campus outside London, bringing together staff from its agencies in Manchester - including EssenceMediacom, formed from the merger of data and measurement-driven media agency Essence and media network MediaCom; and its consumer data specialist Wavemaker. More
In the UK, customer data platform Distil.ai has raised a further £1.1m in funding, for use in further enhancing its platform and expanding its sales and marketing team. More
Customer experience analyst ISC-CX has launched a self-assessment tool called 'Close the Loop - Powered by AI', with which clients can identify and rectify operational deficiencies uncovered by audits or mystery shopping, while continually improving the customer experience. More
GfK has entered into an agreement to sell its European Consumer Panel (CP) business to YouGov, as part of its deal to merge with NielsenIQ (NIQ). Terms of the CP sale have not been disclosed. More
Public policy evidence and advisory business Kantar Public has acquired European policy research and consultancy company PPMI, which is based in Vilnius, Lithuania. Terms of the deal have not been disclosed. More
Agriculture and animal health specialist Kynetec has launched a set of online dashboards called BioLogika, providing farmer-driven data around biopesticide use. More
In London, Kantar has hired former eBay / Amazon exec Bérengère Chaintreau-Fuchs for the newly created role of Global Panel Director in its Profiles division. More
Global marcoms group Havas has acquired Mumbai-based digital marketing agency PivotRoots, which lists audience research and web and app analytics among its services. Terms of the deal were not disclosed. More
UK full-service agency Boxclever has promoted Alison Gilbertson to the newly created role of Head of Analytics. More
In the UK, Daniel Singham has returned to fieldwork and data collection business Yonder Data Solutions to take up the newly created role of Commercial Director. More
Social community magazine platform Flipboard has launched a solution called Interest Collectives, to help brands reach millions of people based on their specific interests - starting with travel and technology. More
New Zealand-based business transformation tech firm Solnet has partnered with enterprise data intelligence provider Alation, to help local organisations across the government and private sectors unlock their data and shift to digital channels. More
In the UK, recently formed digital market research agency Potentia Insight has acquired boutique analytics specialist SigDiff, to enhance its data science capabilities and increase its capacity to fulfil upcoming data analytics projects. Terms of the deal were not disclosed. More
Los Angeles-based data and analytics software provider Whip Media has promoted Carol Hanley to Chief Executive Officer, succeeding founder Richard Rosenblatt who has been named Executive Chair of the Board. More
In the US, digital transformation services firm Grid Dynamics has launched the 'AI Focus Groups Starter Kit', to enable clients to create focus groups composed of virtual personas that match the behavior of a brand's real-world target audience, and analyze user-generated content and events. More
NielsenIQ (NIQ) and GfK have received clearance from the European Commission to merge, conditional on the divestment of GfK's Consumer Panel business to an independent third party. Terms of the deal, which is expected to close in the coming days, have not been disclosed. More
Next15's data, MR and advisory company Savanta has launched an audience and brand tracker tool called BrandVue Wealth, in the UK, capturing the views, insights and trends of 2,000 of the country's highest earners each year. More
Australian consumer data company Pureprofile has announced an Audience Builder partnership with UK-based fintech company Prograd, further extending its research panel in Europe and offering Gen Z respondents rewards for answering surveys, redeemable in the form of gift cards. More
US programmatic ad tech and footfall insights provider Mobiquity Technologies has launched a suite of analytics tools called ElecAlytics, which uses artificial intelligence to help political campaigns make 'more informed decisions'. More
Consumer behaviour specialist Circana, formed from the merger of IRI and The NPD Group, has launched a solution called 'AlwaysOn Analytics', allowing clients to analyze real-time data using advanced algorithms, to give immediate insights. More
In London, marketing group MSQ has appointed long-time Kantar exec Eleanor Lloyd-Malcolm as co-Managing Director of its data-driven consultancy, Freemavens. More
Israel-based in-game ad platform Anzu has raised $48m in a Series B round of funding, which it will use to continue to expand its leadership team, and grow its US footprint by developing teams across the country. More
UK-based marcoms group UNLIMITED has launched a division called Unlimited B2B, bringing together the specialist strengths of its comms and marketing agencies Nelson Bostock and TMW Business, to helps clients improve conversion through every stage of the buying journey. More
In London, healthcare consulting and market research firm Day One Strategy has appointed former Ipsos exec Joel Jitell as Global Head of Operations. More
In the US, nonprofit organization the Market Research Institute International (MRII) has added Globalpark and OvationMR co-founder Jim Whaley to its Board of Directors. More
Travel sector specialist Sojern has enhanced its Travel Marketing Platform with AI-powered audience segments, to help marketers target the right customer groups and maximise ROI. More
In London, quick service restaurant sector (QSR) samples and activation platform Geezy X has appointed Dan Jenner as Head of Global Partnerships, overseeing global business operations, while promoting Ryan Drager to Head of Growth. More
US-based ad tech firm MediaMath has filed for Chapter 11 bankruptcy in a Delaware district court, with 300 redundancies resulting and more than $100m owed to creditors. More
Australia-based mobile insights consultancy MDI has acquired a majority stake in Moroccan based research agency Insightek, for an undisclosed sum. More
Business support body the British Chambers of Commerce (BCC) has announced the launch of an Insights Unit, bringing together its existing research portfolio and aiming to develop 'a broader range of polling and analysis services'. More
In the UK, insight consultancy Bryter has hired Robert Downer as Senior Insight Consultant and Charlie Wood as Associate Insight Director, both in its Technology and Gaming team; along with four promotions in its healthcare team. More
In the UK, research and strategy consultancy Redblue has appointed Chloe Finnegan as a Director in its qualitative team. More
dentsu has completed the $516m acquisition of digital marketing business Tag Group from previous owner Advent International. The buy was first announced in March and among things should boost the global marcoms group's CX and personalisation offerings. More
Experience management platform Qualtrics has received a $500m investment from venture capital firm Accel. More
CRM software giant Salesforce has partnered with consulting division Deloitte Digital to offer business clients help in deploying AI in CRM functions. More
Australian broadcaster Nine has appointed former News Corp and Foxtel exec Suzie Cardwell as Chief Data Officer. More
In New York, healthcare AdTech company DeepIntent has launched a solution which gives connected TV (CTV) publishers and platforms access to a suite of audience measurement and optimization solutions for pharma campaigns. More
In the US, customer journey development and management specialist The Allant Group has appointed Ed Kuderna as Senior Vice President and General Manager, Client Success; and Eli Ontiveros as Senior Vice President, Technology. More
In Washington, analytics and customer intelligence specialist Statara Solutions LLC has launched Intelligent Digital Audiences, helping clients to target promotions based on rigorously checked consumer classification including age and critical demographics. More
Insights tech and panel provider Toluna has added four standalone MaxDiff solutions to its end-to-end platform, Toluna Start, allowing clients to integrate a MaxDiff question into their surveys and quickly identify which names, taglines, claims and varieties matter most to their target audiences. More
In Australia, MR and customer experience consultancy Bastion Insights has launched a research panel called Golden Voice Community, to understand the divide between culturally and linguistically diverse (CALD) groups and the wider community. More
India-based global insights and analytics firm SG Analytics has opened an office in Wroclaw, Poland. More
UK-based analytics software company Interrodata has raised £2.2m in an investment funding round, which it will use to expand its Analytics-as-a-Service offering and scale its team. More
UK-based business, healthcare and tech sector researcher RONIN International has appointed Terry Sweeney as Head of North America. More
Singapore-based automated location intelligence platform SpotQuest has partnered with hospitality agency The Cutting Edge to launch two services in the Middle East market: a tool called Food and Beverage Location Intelligence, and a Menu Price Benchmarking AI platform. More
Customer communication and engagement platform Weave has launched a tool called Message Analytics, allowing clients to analyze patient interactions, view best practice benchmarks and compare their own performance. More
US-based travel and hospitality sector marketing firm MMGY Global has acquired TCI Research, a European data intelligence group which specializes in the travel, tourism and hospitality sectors. Terms of the deal were not disclosed. More
In Dublin, AI-powered customer experience (CX) solutions company EdgeTier has raised EUR 6m in a Series A round of funding, which it will use to expand its team from 22 to 70 employees across its Irish and Spanish offices, within the next 24 months. More
In Canada, programmatic advertising platform StackAdapt has launched a self-service footfall attribution solution, allowing US-based brick and mortar advertisers to quantify the influence of online advertising on offline visits. More
In New York, consumer intel giant NielsenIQ (NIQ) has appointed Jacqueline Flam as Senior Vice President Beauty, Drug & OTC Retail. More
New Zealand-based public polling platform Stickybeak has launched a comparative testing product through which brands and agencies can quickly test creative, messaging, packaging and choice of influencer with consumer interest groups anywhere in the world, at a low cost. More
US-based location intelligence provider Foursquare has appointed Wade Wegner as Senior Vice President, Global Head of Product. More
Data-driven customer experience management company Merkle has appointed Andreas Skopal as Managing Director for the Middle East and North Africa (MENA) region. He is based in the United Arab Emirates. More
Manchester, UK-based full-service MR agency Mustard has appointed Abby Phinn as Research Manager and Robyn Mason as Senior Research Executive. More
Tesco-owned data firm dunnhumby has appointed Josh Bottomley as Chief Executive Officer, replacing Dan Olley who had been in the post only since January 2022. More
In the US, sponsorship measurement specialist MVP Index has raised $20m in a Series B round of funding, which it will use to fuel expansion plans, accelerate product innovation, and strengthen its sales and marketing efforts. More
In the US, AI-based analytics company ThoughtSpot is to acquire business intelligence platform Mode Analytics, in a deal valued at $200m. More
In the UK, retail intelligence platform Upp. has raised $10m in a seed funding round, which it will use to continue improving its technology, accelerate the growth of its sales and marketing function, expand geographically, and launch new AI/ML-driven automation solutions for retailers. More
Merkle's Global CEO Michael Komasinski is moving to the role of Chief Executive Officer of Merkle's parent company Dentsu, in the Americas. He succeeds Jacki Kelley, who has left to rejoin Interpublic in the newly created role of EVP / Chief Client Officer. More
Brand and marketing insights company Shapiro+Raj has appointed Herminder Bains as Vice President, Head of Global Client Services. She is based in London. More
New York-based audio analytics and research platform Veritonic has launched a feature measuring the impact of traffic originating from YouTube, as well as podcast and streaming audio channels. More
In the US, big data and artificial intelligence (AI) solutions firm Databricks has acquired generative AI platform MosaicML, which uses large language models through which users can build their own AI. The transaction is valued at approximately $1.3 billion, inclusive of retention packages. More
TV software and data platform VideoAmp has been awarded a ten-year contract by Allen Media Group (AMG), to become its primary and preferred currency provider. More
In North America, Havas Media has partnered with attention measurement specialist Adelaide to build a proprietary advertising attention measurement metric called the 'Meaningful Ad Unit' (MAU). More
TV ad industry tech platform FreeWheel has partnered with ad research and tech firm MediaScience to launch The Viewer Experience (VX) Lab, which will conduct research to help advertising buyers and sellers understand the impact of ads on viewer experience and performance. More
In the UK, behavioural insights agency Canvas8 has launched 'Toolkit' - a suite of five products for 'fast turnarounds, agility and affordability'. Leading the launch is Becca Smith, who has been named 'Head of Toolkit'. More
New data from SurveyMonkey has shown what the company calls a 'drastic disconnect' between how consumers feel and what CX and digital marketing professionals' perceive about customer experiences. More
Brian Gosschalk, former CEO of MORI and Head of the President's Office for Ipsos in Paris, is stepping down after nearly 44 years with the business. He will be consulting for Ipsos during the next six months, after which he plans to get involved with the not-for-profit sector. More
In New York, cinema ad network National CineMedia (NCM) is working with attention-based media quality measurement specialist Adelaide, to bring the latter's attention transaction metric (AU) to the cinema advertising industry for what it says is the 'first time'. More
In the US, marketing data aggregation and reporting platform Tracer has raised an undisclosed amount of Series A funding, with participation from Sir Martin Sorrell's S4S Ventures. The company has also hired Obele Brown-West as its first President. More
In the US, data observability platform Bigeye has acquired Data Advantage Group, which delivers enterprise metadata management and data governance solutions. Terms of the deal were not disclosed. More
San Francisco-based predictive intelligence firm 6sense has raised $100m in debt financing, which it will use to grow its market presence. More
In Australia, professional membership body The Research Society has announced that Julie Regan is retiring from her position as QPR Manager and Managing Editor of the industry body's publication, Research News Live. After nearly twenty years with the organisation, her final day will be July 5th. More
In the US, retail marketing company Neptune Retail Solutions is to acquire and merge with digital promotions and media tech firm Quotient. The transaction has an aggregate equity value of approximately $430m. More
In Singapore, Kantar has hired long-time Nielsen exec Kartikeya (Kartik) Varma for the dual role of Head of Creative and Media, Singapore, and Head of Media, APAC. More
FundMiner, which helps fundraising organizations measure impact, has raised $1.725m with which to fuel company growth. More
In the UK, the National Centre for Social Research (NatCen) has appointed theory-based impact evaluation specialist Barbara Befani as a Research Director in its Centre for Evaluation. More
Video insights provider Voxpopme has partnered with Microsoft to launch a tool called Voxpopme AI Insights, promising 'faster, smarter and more economical' qual research, with analysis available in seconds rather than hours. More
Digital transformation consultancy Kin + Carta is launching an innovation hub in Chicago, focused on collaboration and data-driven idea generation. More
In the US, tech research and advisory firm Information Services Group (ISG) has announced that CFO Humberto 'Bert' Alfonso is to retire in August to devote more time to family matters. He will be succeeded by Michael Sherrick. More
Digital media measurement, data and analytics platform DoubleVerify (DV) has extended its partnership with Meta, to enable media measurement and help maximize advertiser performance on Meta's Facebook and Instagram Reels. More
Austin, Texas-based MR software and services firm QuestionPro has acquired PathosAI, which analyses consumer emotions and motivations. More
US broadcaster Fox Corporation has appointed long-time FOX Sports executive Mike Mulvihill, as President, Insights and Analytics, a new role overseeing the research, analytics and strategic planning teams across FOX Sports, FOX Entertainment and Tubi. More
In the UK, statistics and data professional membership body The Royal Statistical Society has appointed Dr Sarah Cumbers, currently the Evidence and Insights Director at Lloyd's Register Foundation, as its new Chief Executive from September. More
Audio broadcasting data and measurement tech specialist Triton Digital has announced the acquisition of Paris-based Manadge, an ad intelligence platform focused on the performance of programmatic advertising. More
Redwood City, California-based CX platform provider Cyara has announced the acquisition of CentraCX, an SaaS-based Voice of the Customer solution designed specifically for contact centers. Terms were not disclosed. More
Northumberland, UK-based insight agency DRG (Dipsticks Research Group) has appointed Eleanor Finnon to its Board of Directors; promoted Gary Chow to Client Services Director; and appointed Tim Raglan as Client Account Manager for Panelbase. More
Research panels and services company Bilendi & respondi has relaunched its Discuss tool with new qual research features based on ChatGPT. More
Stockholm, Sweden-based Stravito has added generative AI functionality to its enterprise insights platform, allowing users to interrogate data with natural language questions, and dive deeper into data with recommended questions. More
Nielsen has announced a partnership with TV ad impact measurement firm EDO, with measurement data from each available through both platforms for mutual clients. More
Ghent, Belgium-based insight consultancy Human8 has announced the appointment of eleven new partners - it now has 36 worldwide. Meanwhile the founders / co-founders of three companies it previously acquired - Join The Dots, Columinate and Direction First - are stepping down. More
Digital media measurement, data and analytics platform DoubleVerify (DV) is launching business operations in Indonesia, the Philippines and Vietnam, promising more local support for a growing client base across Southeast Asia. More
In London, citizen engagement platform Commonplace has received an investment of £2.1m from investors led by transatlantic VC firm Beringea, and will use the funds for continued expansion including growth of its client base. More
Consumer intelligence giant NielsenIQ (NIQ) has expanded its Brandbank solution into the UAE and the Philippines, strengthening its global retailer distribution network via collaborations with major omnichannel retailers including Spinneys and NCCC. More
Strategic insights consultancy Nature has announced six appointments in its Melbourne office: Antony Lakey as an Associate Director, Charlotte Summers and Simon (Si) Hunt as Senior Consultants, Shawn Christensen as a Consultant, and Ruhi Patil and Ernest Fu as Analysts. More
Ad tech company Outbrain has launched a platform called Onyx which promises to help clients optimise digital display and video ads for user attention. More
Media measurement and optimization platform Integral Ad Science (IAS) has launched ad measurement tools for Meta's Facebook and Instagram Reels videos, including viewability and invalid traffic measurement. More
Affinity Solutions, which analyzes consumer spending data to help clients with their targeted marketing initiatives, has added its Consumer Purchase Insights as a central offering on the Snowflake Marketplace. More
Customer Engagement specialist Verint has launched a new Experience Management tool promising 'experience insights at scale across a brand's customer touchpoints'. Features include direct and 'inferred' feedback collection, advanced CX analysis, rich reporting and automated actions. More
MrWeb has partnered with insight sector organisation GreenBook, publisher of the GRIT Report and the GreenBook Directory, and organiser of IIEX events, to further expand the reach and appeal of its job board, currently in its 25th year. WIRe (Women in Research) and ESOMAR are already partners. More
Music video hosting and streaming service Vevo has appointed former Warner Bros. Discovery exec Julie Triolo in the new role of VP of Research and Marketing, based in New York. More
Professional services giant Accenture has announced a $3 billion investment in its Data & AI practice over the next three years, to help clients across all industries use AI to achieve greater business growth. More
Australian media group Are Media has expanded its partnership with MR firm Roy Morgan to gather exclusive worldwide audience insights from its network of social media channels. More
UK-based B2B market intelligence company Rhetorik has launched an AI-enhanced data platform called Neuron360, bringing together 200 million company profiles, 800 million professional people profiles, and 100 million verified contact records. More
WPP's consumer data specialist Wavemaker has expanded its Global Growth team with the appointment of Natalie Yorke as Global Growth Partner based in London; Lynne Reilly as Chief Growth Officer in the Americas, and Natalia Lopez as Head of Growth for Latin America. More
In the US, customer behavior data specialist Snowplow has received an undisclosed amount of funding from Databricks Ventures, the investment arm of data and AI company Databricks. More
WPP's media investment company GroupM has launched a service called Total TV Measurement, which it says will help its clients in the UK understand the value of addressable TV. More
UK insight agency Walnut Unlimited has appointed Yasmin Ramikie and Elaine Thompson as Research Directors, and Bethan Crisp as Associate Director in the Qualitative team. More
Nearly two thirds (63%) of MR professionals say they are 'very' or 'completely' satisfied with their job, in a survey by non-profit consortium MRII and the University of Georgia. The survey looked in detail at learning and growth opportunities and researchers' satisfaction with them. More
In the US, audience data and ad tech firm DrivenIQ has appointed Samantha Lee as COO, TJ Ceballos as Chief Commercial Officer, and James Dunay as Chief Technology Officer. In addition, Jamie Solis has been named Head of Content. More
Havas Media Network (HMN) has rolled out its CSA consumer behavior specialist business across its global network, promising clients improved understanding of customer data and higher ROI through analytics and machine learning solutions. More
In London, custom MR agency Tapestry Research has appointed Hana Hussein, Rebecca Munns and Danielle Robertson as Research Managers. More
In the US, Yahoo Advertising has partnered with attention-based measurement specialist Adelaide to introduce high-attention, pre-bid segments through its Yahoo DSP platform, which includes tools for data analysis, automated bidding and ad campaign optimization. More
Nielsen has launched a cloud-based platform called Media Data Room (MDR), which provides a means to access and share respondent level analytics from big data sets. The firm says MDR will ultimately replace all its previous forms of data distribution, including FTP and custom apps. More
Consumer insight consultancy BVA BDRC has promoted Lucy Watts, James Myring and James Bland to MD roles, overseeing the Financial and B2B, Media, and 'On the Move' divisions, respectively. The firm has also promoted Richard Stevenson and Kiran Kuttappa-Gold to its Board. More
Portugal-based media measurement platform Mediaprobe (previously known as MindProber) has appointed former Kynetec exec AJ Johnson as Chief Operating Officer, based in London. More
London-based customer interaction analysis specialist Glyphic AI has launched out of stealth with $5.5m in a pre-seed funding round. More
Interpublic Group's digital design and innovation division Huge has launched an AI-powered creative asset analysis tool called Living Intelligence Value Engine (LIVE). The tool analyzes billions of data points from numerous sources to uncover hidden trends and insights in real time. More
Insight and analytics group STRAT7 has launched a 'customer centricity assessment' tool called Path, assessing clients' ability to anticipate the changing needs of their customer base, rather than simply reacting to change. More
In the US, online qual research platform Aha Insights Technology has launched a generative artificial intelligence-based tool allowing researchers and brand insights teams to 'more completely and efficiently' analyze unstructured MR data. More
Online survey specialist Momentive is to return to its original SurveyMonkey name under the direction of new Chief Executive Officer Eric Johnson. He replaces Zander Lurie, who has stepped down after seven years leading the firm. More
Australian television audience measurement body OzTAM has announced that CEO Doug Peiffer has decided to step down from his role. He will leave on 1 July and the Board says it has begun a search for a new CEO. More
Automated insight-gathering and sample management platform Cint has partnered with direct-to-consumer portal Publishers Clearing House (PCH), to increase its access to respondents. More
Behavioral science and MR consultancy Protobrand has hired Fresh Squeezed Ideas co-founder John McGarr as Senior Vice President, Growth Strategist. He is based in Canada. More
In the US, communications giant Edelman has announced the global launch of a unit called Edelman Business Marketing (EBM), offering B2B marketers audience research, thought leadership strategy, content and account-based marketing, demand generation, and earned communications. More
Former Savanta AD Norbert Sari has launched a remote-first branding and marketing agency called Rodeo13, to serve clients in the insights industry. More
In the UK, Blue Yonder Research has expanded its Leeds-based R&D insight and product testing facility Sense:Lab, with the addition of three new rooms for qual interviews / focus groups. Sense:Lab can now be booked directly by clients as a standalone facility. More
In India, martech platform Wondrlab has acquired a 51% stake in offshore software development company Cymetrix, which specializes in Salesforce consulting and data analytics. Terms of the deal were not disclosed. More
UK commercial radio industry body Radiocentre has re-appointed Donna Burns - this time as Head of Insight - after a four-year break from the organisation. More
Data and tech-enabled marcoms group MSQ Partners has been acquired by private equity firm One Equity Partners for an undisclosed sum. More
Canada-based analytics and MR solutions provider Torfac has appointed Izzy Nurdin as Director of Client Development, Europe, based in London. More
In London, Thinks Insight & Strategy (previously known as BritainThinks) has made four appointments, including Gabrielle Ferdinand as Research Lead. The firm has also promoted five members of its team. More
WPP's consumer data specialist Wavemaker has appointed Sindhuja Rai as Chief Executive Officer in Asia Pacific, based in Singapore. She takes up the role in September, when she will also join the Wavemaker Global Executive team and the GroupM APAC Leadership team. More
In the UK, digital market research agency Potentia has appointed three execs - Tom Stacey as a Director, Chase McCulloch as Senior Account Director, and Sarah Condon as Marketing Manager. More
In the US, customer intelligence company Acxiom has appointed former Adobe exec Judith Hammerman as Senior Vice President of Cloud Growth. More
Israel-based ad optimization company Tremor International is changing its name to Nexxen, with its Amobee, Tremor Video, Unruly and Spearad brands all to be replaced. More
Audience measurement solutions provider RSMB has announced a partnership with analytics and activation tech company Streamhub, promising a 'unique' service for cross-platform measurement of linear and streamed TV viewing. Both firms are UK-based but Japan will be an initial focus. More
Agricultural and animal health analytics and insights firm Kynetec has acquired software development and analytics business Systematics International, which reports on machinery volume statistics for worldwide closed and open data exchanges. More
TV multi-currency analytics and tech solutions provider datafuelX has announced the launch of M3, a full-service SaaS platform allowing customers to optimize advertising by audience GRPs, impression, eCPMs, index and reach. More
Australian-based omnichannel attention measurement company Amplified Intelligence has upgraded its attentionPLAN tool to add what it calls Attention-Adjusted Reach Curve (AARC) functionality - filtering out non-attentive impressions. More
Strategy and insight consultancy Basis has appointed Rory Luk as a Manager in its New York-based health division. More
Kantar has announced its intention to sell its remaining specialist healthcare businesses, Kantar Profiles' Health unit and Kantar Media Healthcare Research (KMHR), to fieldwork company M3 Global Research. More
In India, analytics and insights company Course5 Intelligence has raised a further $53m in funding, which will be added to a mergers and acquisitions (M&A) 'war chest' of around $80m. More
In the US, enterprise AI company SymphonyAI has acquired business intelligence provider 1010data, for an undisclosed sum. More
Local marketing solutions company Rio SEO, which is in the process of integrating with MR software firm Forsta, has launched the Local Experience (LX) Platform, an integrated suite of local marketing and customer experience solutions. More
In the US, data, insights and analytics sector growth marketing firm Growgetter has appointed Felicia Coppola as Account Director and Christoph Trappe as Director of Content Strategy. More
US-based tech research and advisory firm Forrester has announced two new research services within its Forrester Decisions suite, covering Revenue Operations and B2B Sales. More
Marcoms network Publicis Groupe has launched a service called PX, combining its global audience data, media capabilities, marketing transformation expertise and studio network with Adobe products, to deliver omnichannel content production and personalisation at scale. More
Nielsen has launched a series of quarterly reports called the 'Local Streaming Insights Quarterly Solution', providing metrics on TV app usage for more than twenty major streaming apps at the local market level. More
Indian customer loyalty and engagement tech company Capillary Technologies has paid an undisclosed sum to acquire the Digital Connect assets of US-based loyalty program company Tenerity. More
In the US, long-time MR sector exec Andrew Postell and his wife Lisa have launched a company called The Qual Recruiter, specializing in providing both B2B and consumer respondents for qualitative research studies. More
Tokyo's GMO Research has partnered with playtesting and games user research platform PlaytestCloud, to offer online user testing services for mobile games on GMO's ASIA Cloud Panel. More
In the US, linguist Fernando Castro has launched a company called New England Language Services, to help market research agencies and strategy consultancies interview and understand multicultural audiences for the brands they serve. More
Nigeria-based MR and strategy firm Pierrine Consulting has officially opened offices in Kenya and Ghana, to support clients in the East and West African regions. More
US CRM giant Salesforce is launching two tools - Marketing GPT and Commerce GPT - to help users personalize every campaign and shopping experience with generative AI. More
Consumer behaviour specialist Circana, formed from the merger of IRI and The NPD Group, has appointed Anne Bramman as Chief Financial and Growth Officer and a member of its executive leadership team. She starts on June 20th. More
Customer data and experience platform (CDXP) DAS Technology has acquired the assets of CDXP tech company 3 Birds, which delivers SaaS-based marketing, analytics, and consumer engagement solutions to the automobile sector. Terms of the deal were not disclosed. More
In the UK, consumer intelligence technology company Measure Protocol has appointed James Guy as Senior Operations and Project Manager, Ben Mills as Head of Platform Sales, and Katya Moskalenko as Product Marketing Manager, as well as US-based data engineer Graham Trail. More
In Canada, decentralised data broker Oamo has launched from stealth with a (USD) $1.25m pre-seed investment, which it will use to expand its team and product. More
In the US, sports and entertainment partnerships insights platform Zoomph has completed an undisclosed amount of Series A funding, which it will use for product development and to widen its customer base. More
Aktana, which specialises in intelligent customer engagement for the global life sciences industry, has added capabilities to its Contextual Intelligence 360 (CI 360) platform, to support product launches. More
Kantar has launched an ad creative testing solution called LINK+, built on its LINK normative advertising database and integrating the firm's ad testing capabilities into one solution, with results available in as little as six hours. More
Ipsos has promoted Jyoti Malladi to the role of Managing Director, Research, in India, where she is responsible for business management, driving audience measurement business strategy. She will also oversee the setting up of a media analytics hub supporting the entire APAC region. More
In the US, online video platform Brightcove has launched a solution called 'Ad Insights', to help media companies understand the correlation between ad intensity, viewer engagement and tolerance across dimensions, including players, devices, regions and content. More
In the US, AI-powered sponsorship analytics platform Relo Metrics has appointed former Nielsen exec Paul Shortely as Chief Revenue Officer. More
First-party data platform Dynata has rolled out its proprietary inBrain survey-based monetization platform to the Asia Pacific region - specifically in Australia, India, Japan and New Zealand, with other Asian markets scheduled this year and next. More
Marcoms network Publicis Groupe has acquired eCommerce agency Corra, which helps clients to serve personalized experiences designed to convert traffic into revenue, especially on mobile. Terms of the deal were not disclosed. More
Portugal-based consumer neuroscience platform MindProber has been renamed Mediaprobe, reflecting what it says are breakthroughs in 'next-gen measurement' across all media. More
In the US, professional services giant Accenture has acquired Nextira, which uses Amazon Web Services (AWS) to deliver innovation, predictive analytics and immersive experiences for their clients. Terms of the deal have not been disclosed. More
In Australia, industry body Commercial Radio & Audio (CRA) is to launch its audience measurement system 'Radio 360' tomorrow, 6th June, with the release of the third GfK metropolitan radio survey of the year. More
Conversational AI company Nexxt Intelligence | inca, has updated its inca SmartProbe API to cover twenty languages. The firm has also launched inca SmartProbe Professional with targeted and trained probing capabilities. More
Ad agency network Interpublic Group (IPG) and Canadian quantum computing company D-Wave Quantum have announced they will be collaborating on the research and development of quantum-hybrid applications for customer targeting. More
Stockholm, Sweden-based survey vendor marketplace and collaboration platform Inex One has launched a feature called 'Survey Multi-Source Capability', allowing users to collaborate with multiple providers within the same survey project. More
In the US, consumer data and intelligence specialist Resonate has launched an AI modeling infrastructure called rAI, transforming massive amounts of raw data into continuously updated attributes allowing users to understand some 230 million consumers. More
Agriculture and animal health specialist Kynetec has acquired MQ Solutions, which provides a monthly price and retailer monitoring service, tracking farmgate prices from dealers of crop protection and crop nutrition products in Brazil. Terms of the deal were not disclosed. More
In the US, unstructured customer data analysis platform Beehive AI has emerged from stealth mode with a $5.1m seed round of funding, which it will use to 'support rapid growth'. More
UK-based pharma researcher Purdie Pascoe has promoted Vanessa Slade to Research Director, while Sebastian Newton moves up to the role of Associate Director. More
Loyalty management and customer engagement tech business Capillary Technologies has raised $45m in a Series D round of funding, which it will use to expand its footprint in North America and Europe, and to pursue 'strategic acquisitions'. More
New York-based customer engagement platform Braze has acquired North Star, its reseller in Australia and New Zealand (ANZ), which will now trade as Braze Australia. Terms of the deal have not been disclosed. More
In the US, digital media measurement, data and analytics platform DoubleVerify (DV) has launched a toolkit to enable supply-side and demand-side platforms, marketplaces, ad exchanges, and retail media networks to implement brand safety, fraud, viewability and contextual controls. More
Research software and solutions firm Forsta has announced a partnership with automated insight-gathering and sample management platform Cint, to fight survey fraud and improve data quality and security for the MR industry. More
In the US, VideoAmp's TV software and data platform has been integrated with TransUnion's TruAudience marketing solutions business, to create an analytics solution for cross-platform media measurement and optimization. More
Consumer intelligence platform QuMind has launched the first in a new 'QuAI' product series of generative AI tools, claiming the new solution will reduce the time users require for analysis and report development from 'two days to ten minutes'. More
In the UK, B2B and B2C billing solutions provider MDS Global has launched a marketing decision intelligence platform called MDS DecisionAI, providing insight to mobile network operators (MNOs), mobile virtual network operators (MVNOs) and sub-brands, as well as fixed line operators. More
US-based consumer insights firm Touchstone Research (TSR) has promoted Jillian Brangi and Nicole Mowry to Senior Project Director roles in its Quantitative Research division. More
Apollo Intelligence, which provides insights to the healthcare and life science industries, has upgraded its platform with machine learning (ML) sampling-based intelligence to research the right healthcare professional panelists at the right place and time. More
Marcoms group Stagwell has announced that its PR sector predictive AI platform Prophet has partnered with media intelligence platform PeakMetrics to enable clients to counter the threat of online 'disinformation' and 'misinformation'. More
US-based experience management (XM) platform Qualtrics has opened its Europe, Middle East and Africa (EMEA) headquarters in Dublin City Centre, where it offers access to an XM Innovation Centre focused on AI. More
In New York, Hearst Magazines has named Amazon exec Jennifer Dorre Senior Vice President of Ad Product and Data. She takes up the position on June 5. More
End-to-end insight platform provider Toluna and financial services (FS) firms Legal & General and Phoenix have formed the Consumer Duty Consortium to develop a response to meeting the requirements of the new Consumer Duty regulation. More
In the UK, audience targeting solution Covatic has given its Board Chair, Sarah Lawson Johnston the role of Chief Revenue Officer. In addition, Sarah Whitfield joins the company as Chief Marketing Officer. More
Culture, community panels and smart digital research specialist Verve and experience management firm Alida have partnered to launch a software and full-service global insights offering. More
In the US, data, insights and analytics sector growth marketing firm Growgetter has appointed Steven Landzberg as its first Chief Financial Officer (CFO). More
MR technology platform Glow has appointed Marc Chester and Yige Ma as Sales Directors in the UK and Hong Kong, respectively, while Adam Portner joins the firm's US Advisory Board. More
In the UK, human resources insights and benchmarking platform HR DataHub has raised £1.4m, which it will use to further enhance its platform and triple the size of its team in the next eighteen months. More
WPP and graphics technology provider NVIDIA are developing an engine through which the former's artists and designers can create large volumes of more tailored and immersive 3D ad content, such as images or videos; and experiences such as 3D product configurators. More
In the UK, data-as-a-service platform The Data City has launched a global real-time industrial classifications (RTICs) product, combining data from the US and the rest of the world with its AI and proprietary data, to analyse companies and industries. More
Customer lifecycle and user retention platform CleverTap has rolled out its services in the United Arab Emirates, through data centers hosted on Amazon Web Services (AWS). More
In New Zealand, insights platform Yabble has launched a plugin on the ChatGPT plugin store, using social media and global trend data alongside AI to generate research samples in minutes. More
UK broadcasting group ITV has launched a free measurement consultancy for its advertisers, called Geo-X, providing tools for them to run 'geo experiments' to prove the effectiveness of their campaigns. More
Brighton, UK-based social media listening and content marketing analytics firm Brandwatch has expanded its MR offering with the addition of Reddit Social Panels, tapping the consumer discussion site's communities and posts for fast, in-depth audience analysis. More
Customer experience management platform Sprinklr has launched a new offering combining its existing, proprietary AI capabilities with technology from OpenAI. More
Former Schlesinger Group VP Kasia Churchill has joined Brighton, UK-based fieldwork and research services provider Roots Research, as Head of Business Development. More
Digital transformation consultancy Kin + Carta has issued a trading update for its full year 2023, which will end in July, reporting reduced expectations and a market 'even more cautious than it expected' at the time of interim results in March. More
Australia-based digital workplace analytics provider SWOOP Analytics has appointed Gemma Saint as Director of Customer Success and Growth in North America. More
In the US, tech analyst and research firm The Futurum Group has acquired B2B insight and data-backed marketing services company Visible Impact, for an undisclosed sum. More
Canada-based holding company Rival Group has promoted Jennifer Reid to the position of co-CEO, alongside her brother Andrew Reid. More
Ghent, Belgium-based consumer insight provider Human8, until recently known as InSites Consulting, has partnered with Japan-based SevenSeas Marketing Research, to help the latter develop communities for its clients in Japan. More
In the US, Quantum Computing Inc. (QCI) has signed a non-binding letter of intent (LOI) to acquire 'emotionally intelligent' AI platform millionways, which uses the Personality Systems Interactive (PSI) theory model to deliver human behavior personality assessments. The deal is valued at up to $2m. More
In London, data products company DataOps.Live has raised $17.5m in a Series A round of funding, which it will use to further develop its platform and expand its team. More
In the US, mobile app measurement and attribution platform AppsFlyer has expanded its cross-platform capabilities to include PCs and consoles, enabling game developers, marketers and studios to optimize their campaign measurement. More
Customer experience specialist ISC-CX has launched an AI-powered reporting solution called Review Master, to analyse data from mystery shopping programs, voice of customer initiatives and audits, and help clients make informed improvements to their products, services and operations. More
Digital transformation consulting company Publicis Sapient has acquired a full stake in research and development joint venture Publicis Sapient AI Labs (PS AI Labs), whose data scientists and AI specialists are experienced in tackling complex business challenges with predictive analytics. More
In the UK, Edinburgh and Manchester-based ad agency Leith has launched a standalone full-service market research capability, led by Paul Drawbridge in the newly created role of Research Director. More
German trade show Succeet is moving from Munich to a new location: the RMCC (RheinMain Congress Center) in Wiesbaden, located in the greater Frankfurt area. The event will take place on 25 and 26 October. More
Experience management platform Qualtrics has added new capabilities to enable its Pulse solution to automatically analyze employees' feedback and then distribute it to their managers. More
Panel management platform Sample Ninja has launched a mobile app solution to enhance panelist engagement while doubling up on fraud protection measures. More
US research and training company Burke, Inc. has promoted Thania Farrar to the role of Senior Vice President, Corporate Innovation. More
In the US, insights and strategy agency Hypothesis has appointed former Qualtrics exec Judy Mahtaban as Chief Growth Officer. More
US-headquartered shopper and digital marketing consultancy Behaviorally has announced that Yolanda Yao has re-joined the company as Director, Customer Success, based in its office in Shanghai, China. More
Comscore has partnered with brand growth platform Adlook, promising to help clients 'unlock' the way they measure advertising effectiveness across multiple devices and types of media. More
TV audience rating body BARC India has appointed former Nielsen exec Dolly Jha as Chief of Product and Research. More
New York-based data collaboration platform Narrative has appointed Tim Mahlman as Chief Executive Officer, replacing company founder Nick Jordan who is moving to a new role within the company. More
In the UK, Aspect Viewing Facilities is returning to the centre of Manchester with the opening of a new facility next month. The company has run just one facility, in Stockport, for the past two years but says the 'time is right' for a city centre presence again. More
Stockholm-based enterprise insights platform Stravito has promoted Lloyd Yoo to the role of Head of North America, with American brands accounting for around 40% of the company's business. More
In the US, real-time product pricing, promotions and assortment data provider Datasembly has raised $16m in funding, which it will use to bring new tools to the market. More
In the US, data collection company Rep Data has appointed Steven Snell as Senior Vice President of Research. More
Social media intelligence and analytics specialist Meltwater has launched three AI-powered tools for video analysis, consumer and market insights, and writing assistance. More
London-based advertising effectiveness specialist System1 has launched a new service called Test Your Ad Digital, which it says will predict and improve the commercial impact of digital advertising. More
In the US, qualitative and rapid research software developer EthOS has launched a generative AI-based qual analysis tool called Instant Insights More
Following the announcement on Friday of the imminent departure of CEO Parves Khan, ESOMAR says it will extend Joaquim Bretcha's interim tenure as Director General to September 2024, helping to provide continuity. More
US-based Groopit, which helps clients crowdsource insights from employees, has raised $3.5m in a seed funding round, which it will use for continued product innovation. More
Customer lifecycle management platform Successeve, which provides scoring and analytics for each stage of the customer journey and has bases in Paris and in Boston, MA, has raised $2m in Seed funding. More
New York print and digital publisher Dotdash Meredith (DDM) has launched an ad targeting tool called D/Cipher, facilitating intent-based targeting at scale without cookies. More
In India, analytics and insights company Course5 Intelligence has raised $28m in a round of funding, which it will use to ramp up its investments in innovation and advanced AI technology including deep learning, computer vision, natural language and generative AI. More
Winsight, which provides market intelligence and other information to the global restaurant, non-commercial foodservice and convenience retail industries, has been acquired by London-based Informa, from HPS Investment Partners. Terms of the deal have not been disclosed. More
Former Illuminas MD Frank Ma has launched a qualitative research business called One16 in Singapore, focusing on market / user exploratory studies, concept testing, post-launch tracking and UX research. More
Global trade association ESOMAR is to lose the services of CEO Parves Khan, who has announced she will leave at the end of June, and will focus on charitable and non-exec work before taking up a new as-yet unannounced role. She will also join a new ESOMAR AI Taskforce. More
In the US, ad measurement, planning and optimization platform VideoAmp has announced it can now measure audience reach and frequency for YouTube campaigns across CTV, desktop and mobile. The integration will be available from the end of the second quarter. More
B2B tech purchase intent data firm TechTarget has announced that its Enterprise Strategy Group has expanded to EMEA and APAC, welcoming Brian McKenna and Aaron Tan as Regional Directors of Analyst Services for the two territories, respectively. More
In the US, dital media measurement and verification firm Integral Ad Science has received the industry's first Media Rating Council (MRC) accreditation for Connected TV (CTV) video viewable impressions. More
In Brazil, business intelligence provider ClearSale has promoted Eduardo Mônaco to the role of Chief Executive Officer, replacing Bernardo Lustosa who will continue his involvement with the firm as a shareholder and advisor. More
Ipsos has acquired Shanghai Focus RX Research, aiming to strengthen the expertise of its Pharma Insights business and support its Healthcare Insights division. Terms of the deal were not disclosed. More
In London, long-time Kantar marketer Ralph Risk has launched a consultancy called R.R. Marketing, offering expertise in marketing strategy, digital, events promotion, public relations and marketing communications. More
New York-based consumer insights tech firm Suzy has launched a platform called Data Explorer, to help users uncover hidden relationships in their quantitative data with just a few clicks. The launch marks Suzy's initial venture into the use of AI-powered analysis. More
US-based shopper and digital marketing consultancy Behaviorally has made three senior promotions: Joe Corace and Grant Montague to Senior Vice President in Chicago and the UK respectively, and Jenna Cippoletti to Director, Client Development in New York. More
Wine consumer sensory and attitudinal data platform Quini has launched a standalone interactive analytics solution, allowing professionals in the sector to view and share wine product insights via their mobile devices. More
Video insights provider Voxpopme has launched what it claims is the first AI-powered video survey - Smart SurvAI - allowing insights professionals to create survey questions with the help of OpenAI's ChatGPT. More
Africa-based MR and strategy firm Pierrine Consulting has launched a Development Studies division in Lagos, Nigeria, to help clients understand the social, economic and political dynamics that shape communities and impact development outcomes. More
In the UK, audience targeting solution Covatic has raised $5m in a Series A round of funding, which it will use to scale its audience segmentation tool, A-Type, and its market reach. More
London-based digital market research agency Potentia Insight has appointed long-time BDRC Continental exec Ruth Watts as Director of Delivery. More
In the US, enterprise data intelligence provider Alation has opened new offices in London, UK, and Chennai, India, while appointing Jill Woodworth as Chief Financial Officer and David Chao as Chief Marketing Officer. More
In the US, customer data specialist Snowplow has launched a dynamic solution called Attribution Modeling on the self-managed Snowflake Data Cloud, to give clients real-time insights into advertising performance, and enable campaign optimization in near-real time. More
In Australia, supermarket retailer Coles is appointing Amanda McVay as its first Chief Customer Officer. She will join the company on 13 June. More
Brighton, UK-headquartered social media listening and content marketing analytics firm Brandwatch has expanded Iris, its AI-based in-app analytics tool, to enable brands to tap into recent advances in GPT technology. More
In the US, ad tech firm MediaMath has integrated GumGum's contextual intelligence solution, Verity, into its demand-side platform, as MediaMath's first Media Rating Council (MRC) content-level accredited partner. More
Biopharma product and portfolio strategy firm Prescient Healthcare Group has added three existing employees to its Board of Directors: Erica Carlisle, Paul Harney and Swati Anand Kkatyal. More
In the US, insights and strategy consulting firm M/A/R/C Research has acquired Horowitz Research, for an undisclosed sum. More
Ghent, Belgium-based behavioural research specialist EyeSee has promoted Joris De Bruyne to the position of Chief Executive Officer, succeeding founder Olivier Tilleuil who has moved to a Board position. More
Customer and employee experience specialist Medallia has appointed Dan Madden as Chief Financial Officer and Robert Baca as Chief Technology Officer. More
US research and training company Burke Inc. has promoted Ken Strunk to the role of COO, responsible for all research operations, ensuring the talent and resources across the organization are aligned to match client and business needs. More
Private equity-focused financial and tech consulting firm Accordion is to acquire Merilytics, which provides advanced analytics, data management and business intelligence. More
SAM Sensory and Consumer Research has appointed Pushan Tagore as Managing Director, Germany. He replaces Sebastian Graper who will focus on further developing SAM's qualitative research capabilities as International Director Qualitative and Co-Creation. More
Experience management solutions provider Survey2Connect (S2C) has launched an AI-powered assistant called XEBO, to help businesses 'create surveys swiftly, effortlessly detect pain points in the customer journey, and suggest recommendations to enhance customer experience'. More
Digital experience analyst Contentsquare has appointed Benoit Fouilland as Chief Financial Officer, based in Geneva, Switzerland. More
End-to-end insight platform provider Toluna has agreed to acquire research solutions provider MetrixLab from its Japan-based owner Macromill, Inc., for an undisclosed sum. Macromill will take a minority equity stake in Toluna and the two will work closely. More
Nielsen has said it will phase out the last paper diaries for radio listening by 2025, replacing them with mobile diaries allowing data collection via mobile phones, tablets and laptops. More
Media group NBCUniversal has extended its partnerships with measurement firms Comscore and InnovidXP, allowing advertisers to transact in local markets using the former's data, and analyse impact in more depth via the latter. More
Andrew Edwards has announced his resignation as Chair of data and insights provider Pureprofile, effective immediately, and will be replaced by five-time company-founder and pioneering NASDAQ woman CEO Linda Jenkinson. More
London-based research tech company Walr has appointed former System1 General Manager Stefan Heidenreich as Head of Key Accounts. More
Sir Martin Sorrell's S4Capital has reported first quarter revenue up 26.5% to £262m, representing like-for-like growth of 6.1%. Growth came mainly from the new Technology Services division and entirely from the Americas. More
SAM Sensory and Consumer Research has acquired UK-based sensory and product research specialist PPL Insights, for an undisclosed sum. More
Media and entertainment giant Warner Bros. Discovery has announced new measurement and attribution partnerships with 605, ABCS Insights, DISQO, EDO, LoopMe and Pilotyly, to demonstrate the impact of ad campaigns across its portfolio. More
MR sector digital services provider Bilendi & respondi has appointed Tim Corrigan to lead a new sales team, based in a new office in the north of England. More
In the US, marketing and data-driven solutions provider OneMagnify has paid an undisclosed sum to acquire data science consulting company RXA. More
North of England-based full service agency Blue Yonder Research has hired Elspeth Bradley for the newly created position of Qualitative Insight Director. More
In New York, consumer insights specialist MRI-Simmons has received continuing Media Rating Council (MRC) accreditation for its consumer study, including the Doublebase USA study and MEMRI analytics tool; and a new accreditation for its Insights Platform. More
Glasgow-based Taylor McKenzie Research (TMcK) has launched a quarterly omnibus called Happenin'?, to provide a representative snapshot of Scottish opinion. More
Patient intelligence company Talking Medicines has added a tool called Drug-GPT to its PatientMetRx platform, to provide healthcare ad agencies with insights about the lived experience, opinions and sentiment of patients and healthcare professionals (HCPs). More
US-headquartered shopper and digital marketing consultancy Behaviorally has expanded its Chicago team with the appointment of Julie Jimoh as Vice President, Client Development. She takes over from Joe Corace, who has been promoted to SVP. More
In the US, Accenture has made an undisclosed amount of investment in enterprise knowledge graph platform Stardog, through its venture capital arm, Accenture Ventures. More
North of England firm DJS Research has promoted Alex Belcher to Associate Director, based in Glasgow, and Anna Hegarty to Senior Research Manager based in Kent. More
In the US, customer experience specialist Zendesk has launched a solution called 'Conversational Commerce', to connect brands with shoppers and their experiences throughout their digital journeys. More
Comscore has reported a 2.6% drop in Q1 revenue to $91.6m, from $94.0m a year ago, as well as a fall in profit: adjusted EBITDA declined to $5.2m from $6.8m in Q1 2022. More
Dentsu's global creative network Dentsu Creative has launched an Experience Design and Product Lab in Australia, and appointed Gabriel Tamborini to lead it, in the newly created role of Chief Experience and Product Officer. More
In the UK the National Centre for Social Research (NatCen) has appointed Lovisa Moller as its new Director of Analysis, heading up the Analysis team. She replaces Josefien Breedvel, who has been awarded a three-year fellowship in children and young people's mental health at King's College London. More
Strategic insight consultancy The Forge, which is headquartered in London, has appointed Amsterdam-based Joris Westerman as Director of its Innovation practice. More
Customer experience (CX), loyalty and growth specialist Bond has received an undisclosed amount of 'strategic investment' from private equity firm Mountaingate Capital. More
In London, ad agency AMV BBDO has appointed Robyn D'Arcy as Head of Data, responsible for growing the firm's data offering and expanding its areas of expertise. More
US-based agency Numerator has launched the SNAP Consumer Insights Center, to provide information about shopping trips connected with the SNAP and WIC nutrition programs - and the households using them. More
Online survey and research services provider QuestionPro has acquired Patient Safety Group (PSG), which offers a tech platform to help health systems and hospitals collect and analyze patient and employee safety insights. Terms of the deal were not disclosed. More
Circana, recently formed from the merger of consumer data and insights firms Information Resources Inc. (IRI) and The NPD Group, has appointed long-time Ford exec Amy Marentic as President, Global Solutions. She succeeds Nishat Mehta who is leaving after six years with the firm. More
Research software and solutions firm Forsta has added a self-serve visualization and data storytelling solution called Forsta Studio Canvas to its Human Experience (HX) Platform, combining data with imagery to illustrate the journey of customers and employees. More
Digital transformation consultancy Kin + Carta has acquired Edinburgh-based Forecast Data, whose AI and machine learning tools help businesses understand, predict and optimise their performance. The deal is valued at an initial consideration of £3m, with a total capped at £13.1m. More
Customer experience management (CXM) platform Sprinklr has expanded its presence in India, with the opening of an office in Gurgaon's business district. The firm plans to hire 400 new engineers for the new office by the end of the summer, and add more than 200 interns this month. More
Kantar Public UK has appointed Vicky Petrie and Donna Phillips as Senior Directors in Population Studies. More
Customer operations outsourcing specialist PartnerHero has acquired conversation intelligence platform Summatti for an undisclosed sum. More
Employee experience (EX) platform Simpplr has appointed former Brandwatch exec Aykut Firat as its first Chief Data Scientist. More
Marketing intelligence provider MiQ has launched a shopper intelligence solution called Consumer Link, combining transaction, media consumption, geo-contextual and behavioral data in a single platform, allowing the creation of personalized campaigns throughout the shopper journey. More
SurveyMonkey parent Momentive has reported a GAAP loss of $23.8m in its first quarter, improving on a loss of $35.0m in the same period last year. Revenue was up 2% to $118.8m, from $116.9m in 2022 Q1. More
Print industry insight firm Keypoint Intelligence has acquired ProPrintPerformance, which provides competitive intelligence platforms and training services to sales and marketing professionals in the digital production print industry. Terms of the deal were not disclosed. More
In the US, AI-based employee experience (EX) platform Simpplr has raised $70m in a Series D round of funding, which will be invested in company growth and platform expansion. More
US-based tech research and consulting firm Gartner has reported an 11.6% increase in first quarter revenues to $1.4 billion, up 14.3% excluding the impact of foreign exchange. In the key Research division, revenue rose 7.1% on a reported basis to $1.2 billion (or 9.5% FX neutral). More
In the UK, data collection provider Prevision Research has launched an omnibus service called Trade Tracker, offering access to data on tradespeople such as builders, decorators, electricians, plumbers, handymen and roofers. More
In the US, media intelligence specialist Cision has promoted Antony Cousins to the newly created role of Executive Director of AI Strategy. More
Digital media measurement and data platform DoubleVerify (DV) has added programmatic pre-bid attention optimization segments to its performance solutions, enabling brands and agencies to identify inventory by 'high attention'. More
In the US, digital media experience specialist Canela Media has launched an advertiser solution called Canela Connect, based on the identification of US Hispanic audiences of English and Spanish language OTT platforms. More
In the US, technology intelligence firm HG Insights has added a LinkedIn integration to its platform, allowing users to target prospects based on ideal customer profiles. More
Kantar has launched an 'always-on' brand performance tracker called BrandNow, delivering daily benchmarks and short-term forecasts for 25 product and service categories. The solution is initially available for tracking US and UK markets. More
In the US, research platform provider Discuss has launched a generative AI-based solution called Genie, which uses OpenAI - the engine behind ChatGPT - to carry out qualitative MR admin tasks such as creating summary reports from hours of interviews, in just seconds. More
US-based panel and sample firm Full Circle Research has hired long-time Dynata exec Gabe Dworet as its first Chief Revenue Officer. More
Former TVSquared President Jo Kinsella has joined personalized content and viewer insights provider ThinkAnalytics as Strategic Advisor, Advertising. More
Munich-based UX software crowdtesting firm Testbirds has received an undisclosed seven-figure amount of revenue-based loan investment from Round2 Capital, and will use the money to expand its customer base. More
In the US, full-service pharmaceutical and healthcare insights agency Integro has appointed former Basis execs Marisha Johnson and Paolo Luciano as Directors. More
Former Kantar Health Global CEO Lynnette Cooke has joined the Strategic Advisory Board of Apollo Intelligence, which provides data and insights to the healthcare and life science industries. More
Australia agency Inlight has launched a service called the Digital Experience Benchmark, to help companies evaluate user experience of a digital product or service against best practice guidelines and heuristics. More
Former Unilever insights execs Stan Sthanunathan and Paul Van Gendt have officially launched a company called i-Genie.AI, to help multinational corporations identify the 'next big thing'. The pair have also hired their ex-colleagues Linda Hoeberigs and Jason Hardman. More
Nielsen has launched a cross-platform solution called Nielsen ONE Content Alpha, to deliver measurement of content viewing across all device types. The solution will continue to evolve with new features and enhancements ahead of its full market availability in the US at the end of 2024. More
Digital advertising, marketing and technology services company S4 Capital is working on a succession plan for its founder and Executive Chairman Sir Martin Sorrell. More
In the US, analytics and advisory firm Escalent has promoted Christopher Barnes to the role of President, responsible for leading a global team of execs to grow their sectors; build relationships with clients; and identify opportunities for investment, partnerships and alliances. More
In Canada, pharma sector predictive insights platform ODAIA has raised $25m in a Series B round of funding, which it will use to continue to evolve its platform and expand its team. More
Brand measurement company On Device Research has expanded to Australia with the appointment of Mark Griffiths for its newly created role of Commercial Director ANZ. He is based in Sydney, Australia, and his remit is to further expand the firm's brand measurement solutions across the APAC territory. More
Serial research tech entrepreneur Kristin Luck and former Voxpopme Chief Revenue Officer Jenn Mancusi have launched a growth marketing agency called Growgetter, to help data, insights and analytics firms develop through data-driven marketing strategies focused on generating ROI. More
Sky Group's Chief Business Officer Patrick Béhar is joining Kantar Media in September as Global Chief Executive. He will take over from Chris Allen, who has led the exec team since 2022 and will now focus exclusively on his role as Global CFO. More
Digital media measurement and verification firm Integral Ad Science (IAS) has partnered with attention measurement platform Lumen Research, to provide clients with an improved way to track which ad impressions have captured attention and are likely to lead to a business result. More
Automated consumer insights platform Zappi has expanded its Amplify ad development system, co-developed by consumer brands including PepsiCo, McDonald's and Reckitt, to help marketers optimize and validate their digital and TV advertisements at every stage of the creation process. More
Former Behaviorally exec Francesca Sussman has rejoined the company as Vice President of TransactionPath Consultancy, which helps clarify the path-to-purchase and decision drivers in a category to understand the moments that influence consumer choice. More
London-based strategy and insight consultancy Basis has appointed Kelsey Fredrick as Operations Director; Josh Tahan as a Director; Sakina Jivanji as Senior Research Executive; and Jane Platt as Research Executive in its Basis Health division in the US. More
In Slovakia, social media analytics startup CulturePulse has secured $1m in a seed round of funding, which it will use to expand its team and into new markets. More
In the US, comms agencies Kivit and Subject Matter have joined forced to create a new national agency that combines strategic communications, analytics and insights, government relations, digital strategy, creative content and advertising services. Terms have not been disclosed. More
UK-based insight industry language specialist Empower Translate has appointed Jonny Bates as Chief Revenue Officer (CRO), responsible for all revenue generation processes within the agency. The firm has also hired Adina Salant as Vendor Manager, based in Romania. More
Ipsos exec Tasneem Ali has joined the group's AI-enabled social media intelligence business Ipsos Synthesio as its Head in the UK. More
In the US, AI-powered B2B insights agency NewtonX has appointed tech industry exec Tim Bruno as Chief Revenue Officer (CRO). More
Australia-based consumer data company Pureprofile has expanded its research panel through a partnership with AsiaPacific shopping rewards and payments platform ShopBack. Shoppers can earn cashback by completing surveys. More
Data collection company Norstat has launched an initiative called 'Norstat Quarterly Data', reporting on the views of consumers from fifteen countries across Europe. More
San Francisco-based eCommerce revenue optimization firm Luca has raised $2.5m in seed funding, which it will use to scale up its data science and engineering teams, and support more retailers on its platform. More
In the US, data collection company Rep Data has appointed Anna Pezzulli and promoted Joel Nelson, both to the position of Senior Vice President of Sales. More
In London, programmatic media platform Dataseat has appointed former Facebook data scientist Matina Thomaidou as Vice President, Head of Data Science. More
In the UK, the Office for National Statistics (ONS) is launching a shopping prices comparison tool, to allow users to track average price trends of items relevant to them. More
In the US, data-driven marketing company Stirista has acquired lifecycle marketing tech firm Customer Portfolios, for an undisclosed sum. More
Kantar Public, the division recently sold to investor Trilantic Europe, has added two Non-Executive Directors (NEDs) to its Global Management Board, including former British Labour Party politician David Miliband. More
In the UK, full-service social and MR agency IFF Research has promoted eleven of its employees, including Marc Cranney to Research Director. More
In San Francisco, AI-powered MR platform AiFlow has raised an undisclosed amount of private equity funding, which it will use to bolster technology currently being piloted by three large-cap private equity firms. More
In London, research and strategy consultancy MTM has appointed Jonathan Stone as Director and Head of its Technology & Telco practice; Becky Ferguson as Director and Head of the Media & Advertising practice; and Michael Thompson for the newly created role of Head of UX Research. More
UK-based consumer intelligence platform QuMind has appointed Ian Ralph as Head of Research, with responsibility for building a Centre of Excellence for MR and insight techniques. More
US-based international data collection and research tech company Sago has promoted Steve Mast to the newly created role of Chief Product Officer and Carlo Marcelino to Chief Technology Officer, replacing Troy Anderson who has left the company. The firm was previously known as the Schlesinger Group. More
Acast has expanded its self-serve podcast ad platform, to enable advertisers to target listeners based on Nielsen audience segments across Acast's more than 92,000 podcasts. The new Audience Segments service is available in the US, Canada and Australia. More
Retailer John Lewis Partnership has appointed former Tesco exec Emily Wells as its first pan-Partnership Head of Loyalty. The company has also teamed up with Tesco-owned data science firm dunnhumby and loyalty specialist Eagle Eye to deepen its relationships with its 20 million customers. More
System1 shareholders have voted to keep Non-Executive Chairman Rupert Howell and founder and Executive President John Kearon in their existing roles, following demands for change by two former company execs. More
In London, Thinks Insight & Strategy (previously known as BritainThinks) has appointed Jon Edwards and Isabelle Evans as Associate Directors, while Elsie Lauchlan joins as Research Director. The firm has also made seven other appointments. More
In the US, full-service pharma market research and consultancy firm ThinkGen has promoted Brian Hull to the role of President, alongside his existing position of Chief Operating Officer. He replaces current President Bart Weiner, who will take up the newly created role of Chief Strategy Officer. More
Barometer, which helps advertisers pinpoint the most suitable podcasts for their ad campaigns, has raised $2.25m in a seed funding round, which it will use to expand its direct sales and engineering teams, and to invest in R&D for its brand safety platform and its new contextual offering. More
Consumer intelligence business NIQ, previously known as NielsenIQ, has launched a solution called Omnisales in France, Germany, Italy, Spain, and Great Britain, integrating its data assets across point-of-sale (POS) retail measurement data, and Foxintelligence's online purchase data. More
Following the news that it filed for bankruptcy in February, US-based ad tech and data company Big Village has sold its Insights and Agency business units to holding company Bright Mountain Media for approximately $20m. More
Experience management firm Alida has enhanced its Total Experience Management (TXM) platform, with the addition of a mobile feedback app to help organizations build 'stronger connections with hard-to-reach customers'. More
Kantar has appointed long-time Merkle exec Erin Hutchinson as Chief Marketing Officer, Insights, North America. More
In Israel, content discovery and personalisation platform Outbrain has promoted Yonatan Maman to the role of Chief Technology Officer (CTO) and Andraz Tori to the newly created position of Chief Product Officer. More
In New York, social media analyst Measure Studio has closed a $1.5m round of seed funding, which it will use to further develop its content intelligence platform, ramp up its sales efforts, and accelerate its go-to-market strategy. More
Havas Media Group (HMG) has appointed George Papandreopoulos as Global Managing Director of Measurement, based in Madrid; while promoting Jamie Seltzer to the role of Global Managing Director of the new Media Experience (Mx) Analytics practice, based in Boston. More
In the US, Nielsen says it will not be participating in the 'JIC' formed by a number of broadcasters earlier this year to certify audience measurement providers, unless the new body addresses concerns in areas including methodology, missing platforms, Nielsen IP, and the JIC's relationship to the MRC. More
In Manchester, UK, former Insights Family product chief Jonathan Watson has today launched a new insight platform focused on the food and drink sectors, with tools covering brand and media tracking, consumer profiling and trend-spotting, backed by 1,000 shopper interviews each month. More
In New York, zero party data platform Pulse Insights has launched an automated feedback module called AI Tuner, enabling deployment, integration and optimization of AI models and applications powered by them. More
Independent UK organisation The National Centre for Social Research (NatCen) has appointed Kris Hicks to serve as its new Executive Director for Diversification and Development, starting in May. More
Marketing measurement provider Objective Platforrm has appointed long-time industry exec Roy Patel as UK Managing Director, based in London, while Marc Lücke joins as an Account Executive, based in Düsseldorf. More
Mobile app measurement and attribution platform AppsFlyer has launched its first Country Index Report, ranking mobile app campaign performance across geographical markets. More
Google has merged its artificial intelligence research units, DeepMind and Brain, to form a new unit called Google DeepMind. More
European data collection and MR agency Norstat is rolling out its TestingTime self-service user experience (UX) respondent recruitment platform to Sweden. More
Publicis-owned data company Epsilon is integrating Samba TV's OTT and linear television viewing data into its PeopleCloud, which measures the connection between digital ads and consumer events such as purchases. More
London-based voice analytics firm Phebi, which already uses AI to identify nonconscious emotion, has added generative AI to summarize research results and enable additional interaction with them. More
In the US, custom MR firm AMC Global has appointed Brad Martinez as Programming & Data Visualization Specialist and Rachel Lenz has a Project Director, while promoting Emily Trentacosta to VP of Strategy & Insights. The firm has also promoted six other employees. More
In London, specialist B2B marketing consultancy Gravity Global has hired brand strategist Stephen Cheliotis for a newly created role, Global Brand Insights Director. More
Digital media measurement, data and analytics platform DoubleVerify (DV) has appointed Daniel Slotwiner as Senior Vice President of Attention, overseeing product innovation, go-to-market strategy and commercialization activities, and the development of industry research and performance insights. More
In the US, social media engagement and analytics specialist Sprout Social is launching a series of artificial intelligence features, combining its proprietary machine learning (ML) and automation capabilities with OpenAI's GPT model. More
Ipsos has reported a 2.9% drop in Q1 revenues to EUR 532m, with organic decline of 2.8%. The firm had said when presenting its 2022 annual results that it anticipated a 'tougher first quarter'. The total is still 26% up on the figure for Q1 2019, pre-Covid, and Ipsos says it expects annual growth of c.5%. More
US-based cross-screen television insights and analytics provider Samba TV has partnered with European TV analytics provider Admo.tv, to bring a new measurement and attribution solution to the French market. More
Marcoms agency network Wunderman Thompson has expanded its global B2B offering with the launch of an initiative called 'Inspired B2B', bringing together its expertise in creative, business transformation, content, experience, loyalty and personalisation, and commerce. More
Companies in the UK are more likely to be seeing MR budget cuts than increases, according to data from the latest Bellwether report from the Institute of Practitioners in Advertising (IPA). In the first quarter of 2023, a net 3.2% of firms reported declining spend. More
In the UK, social impact measurement and monitoring platform Social Value Portal (SVP), has raised £8.5m in a Series B round of funding, which it will use to launch a Social Value Academy to help educate business leaders and embed social value into business decision making and delivery. More
In the US, consumer purchase insights company Affinity Solutions has launched an intelligence platform called Comet, which uses consumer purchase signals to help marketers plan, activate and measure media. More
UK-based insights and data firm Delineate has announced the return of its former Business Development Director Tony Pelham to the company as Commercial Director. More
WPP has acquired 'sonic branding' agency amp, which employs a 'Sonic DNA' design approach and 'Sonic Hub' creative platform to analyse, create and manage clients' music and sound assets. Terms of the deal were not disclosed. More
Dentsu Sports International has launched a 'sports analytics' division, which brings together the research, data and analytics capabilities of MKTG Sports + Entertainment, Sponsorship Research International (SRi) and Dentsu-owned Merkle. The initiative is led by Glenn Lovett as Global MD. More
New Zealand-headquartered AI-based insights platform Yabble has hired long-time industry exec Doug Guion for its newly created role of Chief Growth Officer. He is based in the US. More
In Canada, ad sector data collaboration platform and clean room solution Optable has raised $20m in a Series A round of funding, which it will use to expand its global presence, technical talent, and product development, focusing on building new data collaboration solutions. More
US-based Paradigm Sample has promoted Adam Jolley to the role of President, while Steve Danziger moves up to the position of Senior Vice President of Paradigm Innovation Labs. Both are newly created roles. More
Conversation intelligence specialist CallMiner has announced an integration with Zoom Meetings, to provide clients with customer insights to improve the effectiveness of their service, support, sales, compliance and product development teams. More
In the US, digital analytics platform Amplitude has appointed former Microsoft exec Nathaniel Crook as Chief Revenue Officer. He takes over from Matt Heinz, who is leaving in mid-May, after a hand-over period. More
Research software and solutions firm Forsta has launched a qual research tool called Forsta Discussions, allowing clients to plan, conduct and monitor video focus groups within its 'Human Experience' (HX) platform. More
Sir Martin Sorrell, founder and Executive Chairman of digital advertising, marketing and technology services company S4 Capital, is undergoing 'further preventative treatment' following keyhole surgery in February to remove a tumour. More
Global MR agency Kadence International has appointed former Football Association (FA) insight leader Harriet Jowett as Insights Director and Head of People and Culture. She is based in the UK. More
Social media intelligence and analytics specialist Meltwater has launched its Enterprise Intelligence suite of tools in the APAC region. The firm has also hired two senior execs as part of its 'enterprise push'. More
Consumer insight provider Human8, until recently known as InSites Consulting, has expanded its services to the Middle East & North Africa (MENA) region, where Senior Business Director Kurt Thompson will lead activies from Dubai, UAE. More
Insite AI, which develops software to help consumer brands optimize their in-store pricing, assortment, placement and forecasting, has appointed former Coca-Cola exec Capri Brixey as Executive Vice President, Strategy Consulting. More
Ad network McCann Worldgroup is hiring Nathan Brown in the new role of Global Chief Audience Architect, responsible for building an Audience Planning Global Practice, providing an understanding of people and their behavior across devices, content and platforms. More
In New York, consumer digital identity, consent and data platform lockr has raised $2.5m in a pre-seed round of funding, which it will use to expand its six-person team and publisher network, and to build new consumer tools. More
US-based cookieless targeting specialist Semcasting has hired Dan Green as its first Chief Revenue Officer; Justin Thompson as General Manager of Identity and Healthcare Services; and Ryan Calabrese as Vice President of Business Development - Healthcare, Pharma and Financial Services. More
In New York, the Media Rating Council (MRC) has reinstated accreditation for Nielsen's National Television Audience Measurement (TAM) service, which it suspended in September 2021. The move comes just in time for the start of the 2023-24 upfront ad planning and buying season. More
Brand and marketing insights company Shapiro+Raj has appointed Carrie McDowell as Director, Quant Operations; Adam Weil as Director, Life Sciences; Samantha DuBois as Director, Strategy; and Jaspal Singh as Director of People. Meanwhile Carol Tobler is promoted to Senor Director, Marcoms. More
Paris-based social media-sampled insights firm Episto has opened an office in London, and appointed former Nielsen and Lucid employee Julie Tebeka to lead it. More
EFAMRO, the European federation of MR trade associations, has added a membership package for companies in countries with no official organisation representing the market and social research sector. More
MR and analytics company FactWorks has promoted Anchal Chhabra to the role of co-Chief Executive Officer at its office in San Francisco. She will work alongside current CEO and company owner Axel Bichler. More
Luxury markets specialist Altiant has expanded its Millionaire Media Consumption Subscription service to Hong Kong and Singapore. More
In the US, analytics distribution platform Rupert has raised $8m in a seed round of funding, which it will use to invest in its product, add features and integrations, and scale go-to-market efforts. More
In Adelaide, Australia, attention measurement firm Amplified Intelligence has launched a tag-based system for measuring the attention paid to ad campaigns, allowing for their real-time, in-flight optimisation. More
In the UK, specialist financial services (FS) and ageing research agency Big Window has hired long-time FS researcher Santosh Makhani as Research Director. More
YouGov has appointed Meta Platforms exec Steve Hatch as Chief Executive Officer from 1st August. He will take over from co-founder Stephan Shakespeare, who will become Non-Executive Chair, replacing Roger Parry. More
Healthcare fieldwork specialist M3 Global Research has acquired Med Planet, which provides qual MR services to the healthcare industry. Terms of the deal were not disclosed. More
Market intelligence platform AlphaSense has raised $100m as an add-on to its 2022 $225m Series D financing round, which it will use for continued deployment of advanced AI capabilities that speed up the research process for business and financial professionals; and for acquisitions. More
Apollo Intelligence, which provides data and insights to the healthcare and life science industries, has appointed Kelley Schudy as Chief Global Commercial Officer, while Chris Mars joins as EVP of Sales for its InCrowd subsidiary. More
Dubai-based ad and marketing intelligence provider Re-Bid has launched a GPT-based AI assistant to analyze past campaign data from more than twenty AdTech platforms. More
Momentive has rolled out three recently launched survey creation features for SurveyMonkey Enterprise and paid customers in the UK and Ireland. More
US Hispanic and multicultural markets research specialist ThinkNow has launched proprietary panel management software called ThinkNow Base. More
Finnish competitive intelligence provider M-Brain has launched trend detection tools, allowing users to pull insights from news, trade articles and industry databases, regardless of topic or industry. More
Kantar Media has been commissioned by the Association of Philippine Broadcasters (KBP) to conduct a series of radio surveys which will serve as the country's currency for radio audience measurement. More
Nielsen has launched an audio measurement service called Market-Wide Total Line Reporting (TLR) to enable clients in PPM (Portable People Meter) markets to gain a market-wide view of streaming audio consumption. More
Next15 insight subsidiary Savanta has rolled out its MillionaireVue quarterly omnibus in six European markets - France, Germany, Italy, the Netherlands, Spain and Switzerland. More
In the US, the Media Rating Council (MRC) has 'formally revoked' accreditation of Comscore's Media Metrix (MMX) desktop digital audience measurement service, a year after putting it on 'hiatus'. More
Ipsos has promoted Pedr Howard to the newly created role of Executive Vice President and Head of its Creative Excellence team in the US. More
US-based insights and strategic consulting firm M/A/R/C has appointed Michelle Sugent, Sarah Eaton and Sara Cerra as Directors, while Sherry Mohanty joins as Client Support Manager, Matt Ruppe as Client Support Director, and Tyler Konan as Director of Development. More
In Ireland, RED C has hired long-time Kantar exec Robin McGhee as a Director, to focus on qual research and further developing the group's strategic planning offer. Meanwhile two other former Kantar execs, Aya Sako and Patrick McHugh, are also joining the team. More
US-based online consumer research and rewards platform Prodege has appointed Stuart Gullock as Vice President, Sales and Rajdeep Chana as Director, New Sales. Both are based in the UK. More
US-based MR tech and survey programming firm Jibunu has launched a solution called QA Note Tool, to help improve the survey review process for internal teams and their clients. More
Analytics and advisory firm Escalent has acquired brand and communications research consultancy Hall & Partners and online community specialist C Space from marcoms giant Omnicom. Terms of the deal have not been disclosed. More
Kantar has made three senior promotions in the Middle East and Africa Region (MEA), including Ndeye Diagne to the role of Managing Director, West, East & Central Africa, and a seat on the MEA Leadership team. More
Consumer intelligence platform QuMind has developed an analysis approach called the QuMind Sentiment Index, which instead of using a numerical score, presents a grid of emojis and asks the respondent to choose the most appropriate 'face' based on their actual experience. More
In the US, GfK has appointed long-time Kantar exec Jeremy Coen as Commercial Account Director, responsible for Midwest liaison for CPG brands and other key verticals. More
In the US, MarketCast has appointed former Criteo exec Debra Meyer as Chief Revenue Officer, to lead all commercial sales efforts and drive sales strategy and opportunities across the firm's Research and Ad Solutions businesses. More
In the US, research and insights agency Opinium has appointed Mark Petrone as Vice President of Research. He is based in New York. More
Ipsos-owned B2B researcher Xperiti has launched a solution called Vepp, which it says will flag fraudulent profiles and ensure that only genuine respondents can participate in online surveys and panels. More
In London, customer data science specialist dunnhumby has appointed Ben Burdsall as Chief Technology Officer (CTO), leading the global engineering function which is responsible for the design, build and operation of technology solutions. More
New York-based market intelligence platform Native AI has raised $3.5m in a seed funding round, to expand its services helping brands to digitally clone their target customers into test groups, ask them questions and instantly get actionable recommendations. More
In the US, qual MR recruitment specialist Focus Insite has promoted Stephanie Tatum to Director of the Consumer Division, Elisa Garcia and Ruth Lasley to Project Manager, and Haley McInturff and Sarah Smith to Assistant Project Manager. More
Customer experience (CX) platform Emplifi has added 'unified analytics' to its platform, bringing together paid, earned and owned social media, competitive analysis and voice of customer (VoC) tools. More
Novi, Michigan-based, AI-driven automotive data services provider CerebrumX Labs has received an undisclosed strategic investment from mobile tech veteran BlackBerry, which it will use to ramp up the delivery of data-driven in-vehicle products and services. More
In the US, AI-powered mobile gaming platform Skillprint has launched a new ratings service for games, based on a combination of neuroscience research and machine learning. More
US-based clean room software developer Habu has partnered with data collaboration platform Narrative, to enable organizations to buy, sell and share third party data. More
Kantar has announced a new growth strategy for the APAC region; launched a tailored platform in China; and plans to quadruple the size of its Indian panel. More
Text analyst Canvs AI has launched a solution called AI Story Assist, which promises more efficient delivery of insights from unstructured feedback, and instant transformation of open-ended text from surveys, social media and online reviews into a natural language summary. More
Nielsen has launched a local TV measurement service for OTT and streaming apps, delivered through connected TV devices, apps and / or web sites, and viewed on the TV screen. More
Behavioral science-focused social research agency Fors Marsh has acquired full service social impact marketing firm Brunet-García. Terms of the deal have not been disclosed. More
In the US, digital optimization specialist Amplitude has enhanced its product experiment platform, Amplitude Experiment, to help simplify A/B testing and run concurrent experiments without exposing users to more than one testing scenario at a time. More
In Canada, multifamily real estate intelligence provider RealSage has raised $1.6m (CAD 2.1m) in a new funding round, which it will use to expand across North America. More
In New York, membership association the PR Council (PRC) has signed a deal with real-time insights provider Glimpse, allowing members to create and run general population studies using the firm's self-service platform. More
In Australia, insight-driven marketing group Illuminera has sold its financial services (FS) behaviour profiles dataset DBM Atlas to FS sector insights specialist RFI Global, for an undisclosed sum. Following the sale, Illuminera is bringing together its DBM Social and 3arc divisions. More
GfK and price intelligence company Minderest have partnered to provide retailers and manufacturers with a 'comprehensive overview' of current prices in their markets, as well as recommendations for price adjustments, using the latter firm's smart updating online shelf price information. More
Ipsos is planning to add two new members to its Board of Directors - Àngels Martín Muñoz, currently General Manager for Olympics at Atos; and Florence Parly, former Minister of the French Army. Their appointment is subject to a vote at the firm's AGM on 15th May. More
British big data-based decision intelligence firm Quantexa has announced a $129m Series E round of funding, which values the company at $1.8 billion. More
PR and comms monitoring group Onclusive has launched a CEO Index, analysing media coverage of the leaders of the US and Europe's biggest listed companies. BP's Bernard Looney has been named top ranking CEO in the UK, based on an overall impact score. More
Swiss firm beaconsmind, a developer of location-based marketing software, has acquired German guest data and marketing service provider Socialwave for EUR 10m. More
In New York, Kantar's recently formed ad intelligence business Vivvix has appointed Matt Young as Chief Commercial Officer, responsible for all global revenue, customer success and commercial operations. More
In Canada, foodservice market analytics specialist Brizo Data has raised $12m in a Series A round of funding, which it will use to accelerate growth and expand into new markets. More
Global insight and customer analytics group STRAT7 has acquired UK-based strategy, insight and planning consultancy Rainmakers CSI for an undisclosed sum. The company will be integrated into Incite, which STRAT7 acquired in 2021. More
In the UK, the Information Commissioner's Office (ICO) has issued a £12.7m fine to short-form video hosting service TikTok for a number of breaches of data protection law, including failing to use children's personal data lawfully. More
Video-based insight provider UserTesting and user experience (UX) specialist UserZoom have merged under the former's brand name. The merger follows the separate acquisitions of the two companies by private equity firm Thoma Bravo. More
Consumer data science specialist dunnhumby has appointed Prithvesh Katoch as Head of dunnhumby India, where the company employs more than 730 professionals. He adds the role to his existing position as Global Head of Client Data Services. More
In the US, Epsilon's former Data Practice President Stacey Hawes has joined marcoms company MERGE as Chief Performance and Data Officer, based in Denver. More
European sales intelligence provider Echobot and web visitor intelligence tool Leadfeeder will now operate under the name Dealfront, following the merger of the two firms' teams and products last year. More
US consumer insights provider MRI-Simmons and Spanish-language media company TelevisaUnivision have partnered to enable advertisers to use the former's psychographic and behavioral consumer variables, including insights into English and Spanish-speaking Hispanics. More
Ben Leet has stepped down as CEO of UK-based insights and data firm Delineate, with former CEO and company founder James 'JT' Turner resuming the role. More
Netherlands-based agencies Blauw and USP are among the customers of MR software supplier Nebu affected by a security breach which may involve data on around two million residents of the country, according to press reports. More
Marketing and communications agency Allison+Partners has launched a multicultural marketing offering called M365, comprising a team with expertise in 'ensuring diverse consumer groups are seen, heard and valued every day of the year'. More
In Amsterdam, international branding agency The BaaS Company has appointed Sonja Keerl as Associate Partner and Director of a new go-to-market practice (GTM). This will help B2B tech scale-ups with their product value proposition, target audience definition and competitive analysis. More
British-based Mediatel is to rebrand with the name of its parent group Adwanted, two years on from its acquisition by the US- and France-focused company. The firm tracks trends across digital and traditional media. More
Data science and real-world testing provider HeadSpin has announced a strategic investment from Atlassian Ventures. Funds will drive its development of tools for DevOps teams, as well as 'synthetic observability' features, promising clients faster time to market and better product quality. More
Mindshare UK has appointed Alexis Faulkner as Chief Transformation Officer, leading the group's Insights, Technology and Analytics and Digital Planning teams; and Richard Kelly as Chief Solutions Officer. Both are new roles. More
Sir Martin Sorrell's S4 Capital has reported full-year revenues of £1.07bn, representing like-for-like organic growth of 25.8%. Operational EBITDA was £124m, up sharply in H2 to over £90m versus £30m in H1. More
In New York, CXM platform Sprinklr has launched a self-service version of its social media management solution Sprinklr Social, including publishing, engagement and reporting tools integrated with OpenAI's generative AI models. More
Dublin and London-based researcher RED C has added Ciara Reilly and Bryan Cox to its Group Management Team. More
Consumer intelligence provider Converseon has released a new version of its Conversus no code NLP (natural language processing) platform, integrating large language models (LLMs) and fine-tuned task specific models built with GPT assistance to make sense of unstructured conversation data. More
Tampa, Florida-based Dashbot, whose platform pulls in conversation data to clean, store and analyse, has raised $6 million in a Series A round of fundraising. More
Software developer NuMind has closed a $3m seed funding round, which it will use to continue building its NLP tool focused on 'text understanding'. More
In the US, Ipsos has partnered with video feedback platform Discuss to enhance its offering in live virtual feedback and fast online qual, among other areas. More
Toronto-based eCommerce analytics platform Birdseye has raised $500k in a pre-seed round of funding, which it will use to expand its engineering team and continue developing its AI-powered technology. More
Paris-based OpinionWay has appointed long-time BVA execs Lea König and Truong Nguyen as joint leaders of its new Mystery Shopping Luxury division, while Sophie Archambot Corbière joins from Strategir to take over the management of the Corporate & Marketing Luxury division. More
Behavioural science-based marketing and MR consultancy System1 has added an audio-only element to its 'Test Your Ad' tool, allowing advertisers to optimise their audio ads for different audiences. More
Data-driven customer experience management (CXM) company Merkle has promoted Steve Yurisich to the role of Chief Executive Officer for Australia and New Zealand, as John Riccio moves to the position of APAC CEO. More
In the US, eCommerce returns data specialist Two Boxes has emerged from stealth with a $4.5m seed round of funding. Money will be used to grow the firm's engineering team, expand its product offering and presence across North America, and further develop its analytics capabilities. More
In the US the Coalition for Innovative Media Measurement (CIMM) has launched a study evaluating opportunities to improve the use of Smart TV data in measuring advertising and programming. More
Comscore has expanded the 'Pulse' feature within its TV measurement solution, to provide clients with 48-hour TV measurement nationally, as well as in all 210 US media markets. More
European data collection and MR agency Norstat has appointed former InSites Consulting exec Kjell Massen as Head of Quantitative and Business Development in the Netherlands, starting this Friday. More
US-based data collection firm Veridata Insights has added five new employees to its team, including Vinay Kumar Singh as Associate Director of Panel Operations and Supply, and Karan Jaiswar as Senior Data Analyst of Survey Solutions, both based in India. More
Digital advertising, analytics and eCommerce firm Making Science has appointed former Head of Google Analytics 360 Toby McAra as Chief Revenue Officer, based in London. More
London-based biopharma product strategy consultancy Prescient Healthcare Group has added three Directors to its Medical Center of Excellence: Michaela Scheiner, Navi Singh Parmar and Sanam Sikander-Rehman. More
In Australia, survey platform Conjointly is offering an AUD 20k research grant, open to researchers from any field who are interested in applying market research techniques to the problem of AI safety. The grant is open to both individuals and teams. More
WPP has partnered with New York-based customer engagement platform Braze, promising brands the ability to deliver personalized interactions to consumers across multiple channels. More
The Advertising Research Foundation (ARF) has issued a call for a change to the way the industry defines the basis of television audience measurement - away from 'TV households' to 'TV-accessible' households (TVA), covering those that do not own a set, but view content through other devices. More
Retail intelligence provider EDITED has raised $15m in growth funding, which it will use for further product development, to invest in partnerships, and for 'opportunistic' mergers and acquisitions. More
Marcoms group WPP has acquired tech-led social media influencer marketing agency Obviously, which offers enhanced data to deliver real-time campaign and audience insights. Terms of the deal have not been disclosed. More
In the US, location intelligence specialist Reveal Mobile has launched an out-of-home (OOH) campaign measurement solution, that shows incrementality for audiences exposed to an OOH ad while the campaign is running. More
Advertising and marketing network DDB Group Singapore has partnered with Temasek Polytechnic to launch the Behavioural Intelligence Group (BIG), which applies behavioural science to marketing, to examine an audience's abilities, motivations, and contextual influences on actions. More
In London, consumer behaviour data company ViewersLogic has hired Shahnawaz Ahmed to head up its new Single-Source Data (SSD) Panel. More
In the UK, social and MR agency Blue Marble has appointed behavioural change specialist Emily Pechey as Research Manager, while Barbora Bute and Tom Roberts join as Researchers on the company's graduate scheme. More
Professor Sir Ian Diamond has been appointed for a second term as the UK's National Statistician, for a period of five years. His new term will begin on 1 April 2023 and end on 31 March 2028. More
Verve, which focuses on culture, communities and 'smart digital research', has opened Verve Benelux in Amsterdam, led by Kirby Johnson and supported by Katrien Gunn, Sanne van der Steeg, and Saskia Racke. More
Next15's data, MR and advisory company Savanta has launched a framework for Consumer Duty Communications Testing, to prepare financial services (FS) businesses for the new FCA Consumer Duty regulations, which come into effect at the end of July. More
Kelly Sims has returned to GfK in the newly created role of Senior Vice President, Marketing Effectiveness, serving clients across various industries, but with a specialty in tech. He is based in San Jose, California. More
Chime-owned communications agency VCCP has launched a brand and employee engagement division called VCCP BEE, which will focus on helping companies attract and retain talent. More
Shopper insights firm Behaviorally has hired Laura Drysdale as its first Chief Product Officer. She is based in the firm's New York hub. More
Hello Ara, which conducts research through conversations rather than surveys, has opened a multi-room immersive environment, designed to accommodate different types of research. More
Ipsos has launched a set of specialized, end to-end innovation solutions for Quick Service Restaurants (QSR), which it says will fuel development and optimization at any stage of the product life cycle. More
Data firm Near Intelligence, Inc. has completed its merger with special purpose acquisition company KludeIn, and commenced trading on the Nasdaq. The firm's SaaS platform provides intelligence on people, places and products. More
US-based emerging market intelligence platform Rwazi has raised $4m in a seed round of funding, which it will use to continue expanding its network of local consumers, with a focus on Africa, South Asia and LATAM. More
Social media video analytics firm Tubular Labs has been acquired by content analytics specialist Chartbeat, and has added a new feature measuring how content performs depending on the time of day it is posted. More
US-based customer intelligence platform InMoment has added new features including 'Smart Summary Generator', based on AI technology ChatGPT, into its Experience Improvement (XI) Platform. More
Automotive sector data-driven marketing and software solutions firm Affinitiv has enhanced its Customer Data Platform offering, promising to improve how dealers and OEMs communicate with customers throughout their journey. More
In the US, audio, imaging and sensing technology provider DTS has launched a solution called 'DTS AutoStage Broadcaster Portal', offering radio broadcasters insights into how listeners are engaging with their content from their cars. More
Canadian polling, MR and strategy firm Leger has promoted Dave Scholz to the role of Chief Strategy Officer, Sandie Sparkman to Chief Growth Officer, and Steve Perrone to Chief Technology Officer. The three now sit on the company's executive Board. More
Los Angeles-based consumer insights and analytics business MarketCast has expanded its Brand Effect ad measurement platform, to provide advertisers with a 'holistic view' of how ad creative is resonating with audiences across CTV, steaming and social media. More
In the US, marketing software giant Adobe has launched a solution which it claims 'reimagines the products analytics category' by bringing together cross-channel customer journey insights across both marketing and product. More
Berlin-based insights platform developer Market Logic Software has launched DeepSights, which it describes as the 'first' AI assistant trained to answer business questions about market research and intelligence. More
Signoi co-founder and long-time industry exec Andrew Jeavons has joined US-headquartered off- and online data collection agency Eyes4Research as a Non-Executive Director (NED). He is based in the UK and starts the new role next week. More
In the UK, consumer and sensory research agency MMR Research has partnered with conversational AI company Nexxt Intelligence, to integrate the latter's inca SmartProbe API service into its consumer surveys. More
B2B data integration and business data exchange Adeptia has raised $65m in funding, led by growth equity firm PSG, whose Senior Advisor Vance Loiselle has been named CEO of Adeptia. Loiselle replaces Lou Ennuso, who will remain Head of Strategy and Executive Chairman. More
Online sample marketplace PureSpectrum has completed a $37m round of equity funding, which it will use to support strategic initiatives and fuel continued growth. More
In the UK, marcoms group WPP has acquired data-driven influencer marketing agency Goat for an undisclosed sum. More
In London, recently launched digital market research agency Potentia Insight has appointed former Alligator Research / Toluna exec Jon Dunford as Director of Operations. In addition, the firm has hired three other ex-Alligator Research execs - Geo Prisacaru, Adriana Dragan and Chris Pople. More
In London, research tech company Field Notes has appointed Further founder Stephen Cribbett as a Strategic Advisor. More
Swiss data service company Redslim and Singapore-based eCommerce marketplace data provider Digital Commerce Intelligence (DCI) have partnered to provide real-time eCommerce data for the Southeast Asia region to their clients. More
In the UK, operations support MR business Omnisis has promoted long-time industry exec Marie Cooper to the role of Senior Data Analyst. More
Global insights and media agency Hotspex has acquired a majority stake in Shanghai-based brand insight, strategy and innovation consultancy The Silk Initiative (TSI). Terms of the deal have not been disclosed. More
In the US, data-driven experience agency Velir has acquired analytics consultancy Brooklyn Data Co., for an undisclosed sum. More
In New York, the Advertising Research Foundation (ARF) has begun the process of mapping the pool of attention measurement providers, to create an 'Attention Atlas' as part of its ARF Attention Validation Initiative. More
UK-based consumer research platform Attest has appointed Sana Ayub as Chief Financial Officer, Anne Katrine Vestergaard Jensen as Vice President of Marketing, and Ilhan Mehmet as Vice President of People. More
Market and customer research company Vision One has launched an Advanced Research Unit (ARU), staffed by neuromarketing and insight specialists. The new team will focus on understanding the conscious and unconscious decisions and motivations driving consumer purchasing behaviour. More
Boston, MA-based insights agency Intuify has added long-time Dynata exec Bob Fawson to its Advisory Board, along with senior marketer Julie Kurd. More
In the US, marketing attribution platform Prescient AI has raised $4.5m in a seed funding round, which it will use to deploy new AI capabilities that enable marketers to optimize ad spend. More
UK audience measurement body UKOM has extended its endorsement of Ipsos' iris solution to 2027, following what the global agency describes as a 'series of successes'. In addition, Ipsos has added online video data insights to the iris platform. More
US-based research platform dscout has acquired Panelfox, a software platform to help researchers manage their recruitment process. The firm has also established a presence in the UK, led by former Lucid exec Ben Hogg; and has hired two senior execs in the US. More
Two former senior execs of marketing and MR consultancy System1, former CEO Stefan Barden and ex-CFO James Geddes, are calling for board changes including the retirement of Rupert Howell as Chairman and NED, and the moving of founder John Kearon into an NED role. More
Online sample marketplace PureSpectrum has enhanced its PureScore respondent scoring system, with an update to its algorithm that has learned and evolved using the data from more than ten billion sessions since the system's launch three years ago. More
In New York, marketing intelligence and analysis firm Advertiser Perceptions has appointed long-time Thomsons Reuters exec Josh Becker as Chief Financial Officer. More
Entertainment industry data science and MR company BB Media has opened an office in Los Angeles, led by Laura Ghisiglieri, Global Development & Marketing Director. More
In Australia, Ipsos has partnered with conference organizer Ashton Media to conduct a 'State of the CX Nation' industry report, due for launched at the latter firm's Customer 360 Symposium later this month. The partners plan to repeat the report annually. More
Comscore has launched a dedicated programmatic targeting division called 'Proximic by Comscore', which will provide end users with access to more than 2,600 predictive, ID-less audiences and content-level solutions across CTV, linear, digital, DOOH and audio. More
British Out-Of-Home (OOH) measurement body Route has issued an invitation for partners to design a measurement system for out-of-home advertising on posters and screens across Great Britain. More
In the UK, consumer and B2B agency 2CV has promoted Ruth Noble to the role of Head of Quantitative Research; while Hannah Davies will now lead the Life & Style division and James Maxfield the Financial Services division. More
Ipsos has appointed Tom Juetten as Executive Vice President and Service Line Lead for its US Innovation Practice, which provides clients with insights on the entire innovation process, from ideation and concept testing to post-launch evaluation. More
UK-based insight and foresight platform Signoi has expanded its analytics toolkit to include automated video analysis, with a specific focus on TikTok. More
Five years after its acquisition, social media intelligence and AI-enabled consumer listening platform Synthesio has changed its brand name to Ipsos Synthesio. More
Channel 4 will be the first UK broadcaster to offer brands the option of using Microsoft's advertising and analytics division Xandr to deliver campaigns to viewers. The agreement covers ads on its All 4 free-to-view video on demand service. More
London-based MR data visualization and PowerPoint automation specialist Indico Labs has appointed former Streetbees exec Joel Miller as Strategic Product Director and ex-Nielsen VP Dimitra Spiliotopoulou as Head of Sales. More
Global insight and data membership organisation ESOMAR has elected Ray Poynter as its 2023-2024 Council President, replacing Kristin Luck of ScaleHouse, who has completed her two-year term. More
In New York, DBC Brand Communications has launched two specialist divisions: DBC Marketing Services and DBC Advertising, to formalize the support it already provides to insights, marketing and advertising agencies. More
In the UK, healthcare MR firm Day One Strategy has appointed oncology specialists Jo McDonald, as a Partner, and Gemma McConnell as Research Director. More
In the US, MR survey platform GroupSolver has launched an online solution called QuantQual, combining qualitative and quantitative research in one process. More
Predictive analytics startup Nexoya has raised $5m in a Series A round of funding, which it will use to accelerate growth in Switzerland and Germany, while expanding into new markets such as Italy and the UK. It will also further develop its AI platform, and work to integrate additional advertising channels. More
Mobile app measurement and attribution platform AppsFlyer has launched a return-on-investment (ROI) measurement suite called 'ROI360', which offers a unified platform for both cost aggregation and revenue measurement. More
In New York, data-led creative agency Formerly Knowns As (FKA) has appointed Linsey Loy as Chief Growth Officer. More
In the US, eCommerce search, merchandising and personalization platform Searchspring has appointed Alex Kombos as Chief Executive. He replaces Peter Messana, who left the business in January, after nearly four years in the role. More
London-based data platform Gener8 has raised £5m in investment funding, and launched a mobile app through which individuals can track what data a company holds on them. They can then choose either to keep it private, or monetise it while browsing online. Investors include football manager Harry Redknapp. More
In Australia, research and consultancy firm Fifth Dimension has made four new hires, including Mallory Pels as a Senior Consultant based full time in Melbourne. More
Paris-based social media monitoring and competitive intelligence firm Digimind has launched a 'Social Listening Solution', promising users a 'comprehensive understanding of their online presence'. More
Stockholm-based enterprise insights platform Stravito has launched a 'Research Management' platform, allowing its insights team to control research projects, budgets, suppliers, and external agencies from one, secure space. More
Digital media measurement, data and analytics platform DoubleVerify (DV) has appointed long-time Ebiquity exec Laetitia Zinetti as Regional Vice President for Southern Europe (France, Italy, Spain, Portugal and Greece), leading the company's growth across the region. More
San Francisco-based predictive intelligence firm 6sense has launched a sales platform which provides sellers with access to 'complete buyer intelligence' and contact data within the tools they already use. More
SurveyMonkey parent Momentive has agreed to be acquired by a consortium led by insights sector investment firm Symphony Technology Group (STG), for approximately $1.5bn. More
Paris-based AI-driven predictive marketing platform Tinyclues has been acquired by customer relationship management (CRM) specialist Splio, for an undisclosed sum. More
Canadian survey software provider Voxco has been acquired by TAP Software Holdings, an investment vehicle managed by Terminus Capital Partners, for an undisclosed sum. More
Consumer and B2B agency 2CV has promoted Karine Pepin to SVP and Head of Quant, and Amy Spencer to SVP and Head of Qual. The pair are based in San Francisco, and now jointly lead the firm's US offices. More
Mobile app measurement and attribution platform AppsFlyer has hired mobile ad anti-fraud specialist Andreas Naumann, to help it continue fighting fraud and to aid further development of its Protect360 product suite. He is based in Berlin, Germany. More
In the US, investor-focused primary research platform BWG Strategy has acquired OTR Global, which conducts in-depth interviews with industry customers, suppliers, vendors, distributors and executives in more than 25 countries. Terms of the deal were not disclosed. More
Digital analytics provider Heap has launched mobile software development kits (SDKs) to provide new development frameworks for Android and iOS, allowing teams to understand and optimize cross-platform customer experiences. More
Experience management firm Qualtrics is to be acquired by tech investor Silver Lake, in partnership with Canada Pension Plan Investment Board (CPP Investments), for around $12.5bn in cash; and will become an independent, privately held company. More
Consumer insight provider InSites Consulting has changed its name to Human8, defining itself as a 'human-driven consultancy, connecting brands with people and culture to drive positive change'. More
Kantar has launched an advanced analytics solution called Digital Mirror, using NLP and advanced graph and correspondence analysis to spot trends and map them to off-line consumer and product segmentations. More
Canadian polling, MR and strategy provider Leger has launched a research-driven digital performance agency called Leger DGTL, integrating its performance measurement agency Ressac in the process. More
New York-based customer lifecycle marketing company Zeta Global has added new features to its Zeta Marketing Platform (ZMP), to predict the results of an individual ad or series of campaigns across all paid and owned channels, and to recommend target audiences based on intent. More
In Australia, strategic consultancy The Influence Group has appointed Shannon Kenna as Managing Director of the Canberra offices of both its research and brand strategy business Pollinate and the group as a whole. More
Armenian product testing and validation platform Prelaunch.com has secured $1.5 million in seed funding, and says it will use the funds to expand in the US and elsewhere, and to develop its product. More
Experience management specialist Qualtrics and customer engagement platform Twilio are introducing a 'no-code connector', promising clients the ability to deliver more personalized customer experiences by combining operational and CX data in a unified view. More
Industry bodies the Insights Association (IA), MRS and ESOMAR have announced they will collaborate, along with survey sampling conference SampleCon, to 'fight fraud' and address ongoing risks to data quality. More
Consumer research and neuromarketing platform CoolTool has launched an automated approach for testing video ads, with multiple non-conscious measurement tools working simultaneously to evaluate visual attention, emotional engagement, implicit and explicit impact. More
In the US, product content solutions firm 1WorldSync has acquired eCommerce tech and analytics company Webáta, for an undisclosed sum. More
In the US, B2B revenue analytics platform Houseware has launched out of stealth with $2.1m in seed funding, which it will use to accelerate sales of its data and insight platform, grow its customer base, and expand its team. More
Monnai, which provides consumer insights infrastructure for financial institutions, has raised $6.5m in a Series A round of funding, for uses including further development of its proprietary analytics and data ingestion capabilities. More
In the US, communications platform 8x8 has launched AI-driven enhancements which it says will improve business and contact center performance through enhanced customer experience. More
Online panel provider Intra Research has expanded into eighteen new territories, bringing the total number of European countries it covers to 34. More
In the UK, Opinium CEO James Endersby has been elected as Chair Designate of the Market Research Society (MRS). He starts the role next month, and will replace Zappi SVP Sinead Jefferies as Chair twelve months later. More
Mobile research specialist MFour has added a solution called Journeys Marketplace to its Studio platform, providing users with access to 650 million rolling quarterly behavioral events such as app usage, web browsing history, and location visitation - for instant analysis. More
Martin Walls, the founder and former Managing Director of B2B data collection business Prevision Research, died on Friday 24th February at the age of 68, after a lengthy battle with cancer. More
In the US, radio broadcast company Saga Communications has hired long-time Nielsen / Arbitron exec Mario Christino for the newly created position of Corporate Director of Research. More
Bidding is open now for the annual auction run by UK industry charity the Market Research Benevolent Association (MRBA). The event will run until 9pm on Thursday 23rd March. More
In Germany, European data collection company Norstat has appointed former Schlesinger Group exec Ivana Slukan as Head of Qualitative. More
Digital marcoms tech firm The Spotler Group has acquired Netherlands-based Sooqr, whose technology helps online retailers target product at appropriate consumers at the right time. Terms of the deal were not disclosed. More
In New York, mass media company Fox Corporation has hired Nielsen's former Chief Data and Research Officer Mainak Mazumdar as its first Executive Vice President, Chief Advertising Research and Analytics Officer. More
In the US, marcoms group dentsu has acquired B2B digital customer experience and commerce agency Shift7 for an undisclosed sum. The business will join Merkle, dentsu's technology-enabled, data-driven customer experience management company. More
In Finland, AI-based TikTok analytics and insights solution Exolyt has raised EUR 450k in a pre-seed funding round, which it will use to scale its analytics features for business end-users and expand its sales and marketing initiatives. More
Global insight and data membership organisation ESOMAR has appointed its long-time Council member and former President Joaquim Bretcha as interim Director General, starting immediately as Pravin Shekar's three-month term in the role concludes. More
Manchester, UK-based mobile device data firm RealityMine has added five new members to its team, including former Research Now exec Marta Nava in the newly created position of Sales & Marketing Executive. More
In London, MR recruitment specialist Hasson Associates has promoted Catherine Vaughan to the role of Managing Director, while Damon Thomas becomes an Associate Partner. As part of these changes, founder Sinead Hasson will move to the position of Chief Executive Officer. More
SOCi, a data-connected marketing platform for multi-location brands, has raised $120m in a round of funding, which it will use to develop a new line of artificial intelligence marketing products, and to expand into new markets. More
In the US, recently merged consumer data and insights firms Information Resources Inc. (IRI) and The NPD Group have named the combined company 'Circana', which CEO Kirk Perry says conveys the business's 360-degree, full-circle understanding of the consumer and market. More
In New York, Ipsos' brand and marketing advisory unit Strategy3 has promoted Philip Ryan to the role of US Managing Partner, and Service Line Head. More
In the UK, subscription video-on-demand (SVOD) insight and data specialist Digital i has promoted Matt Ross to the role of Managing Director. He takes over from interim MD Emma Shelton, who is stepping back from daily operations to concentrate on chairing the firm's Board of Directors. More
In the US, Applied Marketing Science (AMS) has hired academic Dr Tao Sun as Testifying Survey Expert, tasked with providing survey evidence and expert testimony on matters related to trademark and 'trade dress' infringement, false and deceptive advertising, and class action litigation. More
In San Francisco, digital engagement platform ON24 has launched an AI engine helping enterprises to analyze audience behavior, generate content, scale personalized experiences and uncover buying intent data. More
In the US, customer relationship management platform HubSpot has launched two artificial intelligence-based tools, to help users create 'better connections' with their audiences. More
In London, dentsu-owned customer experience management (CXM) company Merkle has promoted three execs for newly-created UK and Ireland executive leadership roles. Among them, Clare Morgan is promoted to Chief Client Officer. More
Global agency Ipsos has appointed Richie Jones as its new Chief Client Officer in the UK. More
Qual data collection software firm itracks has partnered with Lumivero, the developers of qual data analysis software NVivo, aimed at streamlining the qual research process and bringing the two parts more seamlessly together. More
In the UK, real-time data streaming and messaging solutions firm DiffusionData has received £1m in funding from the North East Development Capital Fund (NEDCF), and will open an office in Newcastle. More
Swiss data management services provider Redslim Group has received an undisclosed amount of funding from investment firm Andera Acto. According to Redslim, the deal allows its Board to retain full independence, while benefiting from a financial partner to support its development prospects. More
Panel management platform Sample Ninja has announced a partnership with Research Defender, aiming to further improve their capabilities in fraud detection. More
In Canada, Web3 gaming and NFT analytics platform Helika has raised $4m in a seed funding round, which it will use to expand its operations and further develop its platform. More
MR firm Thrive Analytics is piloting a new platform, the Insights Datahub, which it says will provide businesses of all sizes with comprehensive intelligence on competitors, industries and markets. More
In the UK, the government has appointed two senior execs from NatCen to its 'Evaluation and Trial Advice Panel' (ETAP), which aims to support the design and delivery of robust, high-quality evaluation across government. More
In the US, medical equipment and services provider Spacelabs Healthcare has acquired predictive analytics company PeraHealth, for an undisclosed sum. More
In New York, former Qualtrics exec Kimberly Bastoni has joined consumer insights tech firm Suzy as its first Chief Revenue Officer. More
China-based fieldwork and research agency Holden Healthcare has established a partnership alliance called the Asia Physician Panel Association (APPA), aiming to enhance physician panel access across APAC, inclusive of difficult to access markets. More
Jon Priest, SPA co-founder and former CEO of Future Thinking, has joined the Board of full service social and market research agency IFF Research, in the role of Non-Executive Chair. More
In the US, media group Hearst has hired long-time Nielsen exec Jessica Hogue as its first Chief Data Officer, Consumer Media. She takes up the new position on Monday. More
UK-based behaviour forecasting firm Ramp has raised $5m in a seed round of funding, which it will use to support the onboarding of new clients. More
In New York, CX and analytics business Accenture Song has hired former R/GA leader Sean Lyons, in a new role heading up its global capabilities. He takes up the position in May. More
New York-based behavoral marketing sofware firm Wunderkind has raised $76m in a Series C round of funding, which it will use for company and workforce expansion, and to further develop its products. More
US-based International data collection and research tech company Schlesinger Group has been re-branded as 'Sago', which Executive Chairman Steve Schlesinger says is not merely a name change, but also a commitment to an 'inspiring new chapter' in optimizing the firm's offerings. More
Kantar has appointed former Interbrand CEO Simon Bailey as Senior Partner in its Consulting practice, advising clients on commercial and creative strategy. More
In London, creative and technology company MSQ has hired Anna-Lee Bridgstock - formerly Director of Data, Intelligence and Planning at social media publisher LADbible - for the new role of Partner of Analytics & Insight in its Freemavens division. More
Ipsos India is making three changes to its leadership team from the beginning of April, including moving Vincy Jathanna to the newly created role of Vice President of Operations. More
UK-based customer relationship management (CRM) platform Attio has raised $23.5m in a Series A round of funding, which it will use to accelerate engineering and product development, and expand its go-to-market presence globally. More
In the UK, personalised beauty shopping marketplace Sourcerie has raised £1.8m in a pre-seed round of funding, which it will use to continue to build its tech platform and personalisation software for consumer skin, hair and body care consumers and brands. More
In the US, the Media Rating Council has extended accreditation for ad buying and data platform Mediaocean, reflecting the fact that its Flashtalking ad serving unit and Protected Media ad fraud service now incorporate verification metrics across all channels, including CTV. More
NielsenIQ, the consumer intelligence business which split away from its Media wing two years ago this month and is now combining with GfK, has rebranded as NIQ. Accompanying this, the firm says it is undergoing 'a significant transformation' and is committed to providing the 'Full View' of global consumers. More
MrWeb's RAIDAR real-time ranking of top companies operating in analytics, insight and data is now fully operational, and you'll see financial results, CEO changes and other items from tonight's Daily Research News reflected in tomorrow's top 40. More
Customer and employee experience specialist Medallia has appointed Joe Tyrrell as CEO, replacing Leslie Stretch who is retiring and transitioning into an advisory role at the company. More
Comscore has reported financial results for the fourth quarter and calendar year 2022, with annual revenue up 2.7% to $376.4m, and adjusted EBITDA up 16% to $37.0m. More
Shopper insights firm Behaviorally has appointed Francis He as Vice President, Market Development, based in Shanghai and servicing clients across Asia. More
London-based Zipzero, which rewards consumers for sharing any shopping receipt via an app, has raised £1m in seed funding, which it will use to further develop its platform and its partnerships with retailers and brands. More
In California Savant Labs, an automation platform for data analysts, has secured $11m in a seed funding round, with which to grow its teams and boost its offer of drag-and-drop 'no code or low code' analytics tools. More
US survey software and solutions firm QuestionPro has acquired Pundit Consultantz, a healthcare innovation and go-to-market commercialization consultancy based in Chicago. Pundit's founder and CEO Arti Bedi Pullins becomes QuestionPro's President and Chief Healthcare Officer. More
British big data-based decision intelligence firm Quantexa has acquired Dublin's Aylien, which taps natural language processing to empower its customers to collect and analyze unstructured text data. More
Savanta has promoted Danielle Rodriguez to Chief Commercial Officer and Mark Martins to Chief Services Officer, both with seats on the firm's global Board and both retaining existing roles and responsibilities in addition. More
Shopper insights firm Behaviorally has extended its TransactionPath suite with the launch of two new services, ShelfPath and DecisionPath, designed to understand 'New Retail' consumers shopping seamlessly across physical, social and other digital channels. More
Omnicom-owned data and analytics firm Annalect has lost its ANZ CEO Clement Tsang and COO Matthew Nolan: both roles were reportedly cut as part of wider restructuring of the business. More
Experience management firm Alida has appointed Tanya Jarrett as Chief People Officer, leading its global people strategy and strengthening its initiatives for employee experience and DE&I. More
UK-based ad optimisation and measurement company LoopMe has appointed Alberico de Nardis as Head of South East Asia, and moved Bernard Fung to the role of Head of North APAC. Simon Stone expands his role and becomes GM International, while Amazon exec Lisa Coffey joins as Global CRO. More
Sydney-based marketing investment analytics firm Mutinex has extended its seed round of funding by $5m, valuing the firm at $AUD 37m. More
Helsinki, Finland-based eCommerce personalization platform Nosto has raised $16m in a new round of funding, which it will use to continue developing its technology and make new acquisitions. More
In Toronto, Canada, opinion researcher the Angus Reid Group has appointed Andrew Grenville as Executive Vice President of Research. More
UK television audience measurement body Barb has appointed Khaled Serafy as its first Head of Data Science, charged with reviewing, verifying and developing the organisation's complex methods and models. More
Verve, which focuses on culture, communities and 'smart digital research', has launched a 'hub' in Melbourne, Australia and appointed Christina Tonkes to lead it as Senior Director. Meanwhile Mirjam Grari joins the team in Sydney. More
New York-based eCommerce marketing analytics specialist MikMak is to acquire eCommerce enablement and customer journey analytics platform Swaven, which works across the EMEA, APAC and LATAM regions. Terms of the deal have not been disclosed. More
In the UK, kids, teens, parents and family market intelligence specialist The Insights Family has made eight new hires across its Technology, Research, Customer Success and Support divisions - as well as four promotions. More
Toronto, Canada-based custom MR provider Research Strategy Group (RSG) has appointed former MRS and AURA Chairman and veteran client-side researcher Danny Russell as its first Non-Executive Director, helping MDs Anne Coulter and Jim Peterson grow the business. More
In Australia, independent property data and analytics provider CoreLogic International has agreed to acquire property software development firm Plezzel, for an undisclosed sum. More
In the US, customer journey analytics platform Dealtale has launched a solution called Marketing Co-pilot, which includes an AI feature allowing marketers to ask questions about their past, present and future performance metrics, and receive instant answers. More
In the US, 'Customer Success' platform Vitally has closed a $30m Series B round of funding, which it will use to add new features, hire product and engineering talent, and fuel global go-to-market expansion. More
In the US, WPP-owned research and analytics consultancy PSB Insights has acquired long-time partner Stratesci, whose founder Rob Kaiser will take on the role of EVP Advanced Analytics. More
Media behavior analyst HyphaMetrics has appointed former Comscore Chief Commercial Officer Chris Wilson as its new Chief Executive, to lead the next phase of the company's growth and expansion strategy. He replaces co-founder Joanna Drews, who is now company President. More
Next15's data, MR and advisory company Savanta has launched its first European Consumer Confidence survey, which will be run quarterly to understand a range of factors, including awareness of brands' sustainability and data privacy actions. More
Real-time consumer feedback platform OnePulse has secured a £420k follow-on round of funding, adding to previous investments of £1.5m in 2021 and £2.1m last year. The latest funds will be used to expand the firm's teams in the UK and US, and build on its existing international client base. More
Behavioral research firm InsightsNow has hired Brian Briskey for the newly created role of Senior Director of Strategic Consulting, supporting the company's work setting strategic direction for innovation, brand and product development teams. More
In the US, real-time targeting specialist Fanplayr has launched an enterprise-grade customer data platform (CDP) called Fanplayr 360, which brings all customer data from multiple sources into a unified view to drive personalized journeys based on real-time insights. More
US company Analytic Partners has appointed Dave Rodrigues as Senior Vice President for Customer Engagement, based in Miami. More
Former Alligator Digital directors Suzy Hassan and Colin Clifford have launched a digital market research agency called Potentia Insight, based in London. More
BritainThinks and its subsidiary WorldThinks have combined under a single brand, Thinks Insight & Strategy, which the firm says better reflects the global nature of its business and that of its clients. More
In the UK, government funded public body the Economic and Social Research Council (ESRC) has appointed RSS CEO Stian Westlake as its next Executive Chair. He is expected to take up the role in late spring, succeeding Professor Alison Park who has led the organisation on an interim basis. More
UK-based consumer intelligence technology company Measure Protocol has added targeting capabilities which allow for specific surveys to be delivered to respondents based on their actual behaviour - such as in-app purchasing. The firm claims this eliminates reliance on self-reported behaviour. More
In the UK, consumer insights provider dunnhumby has launched a tool called Revenue Growth Planner, to enable consumer packaged goods (CPG) brands to forecast the sales impact of changes to a product's pricing and promotional strategy. More
In London, shopper insights specialist Behaviorally has appointed long-time PRS IN VIVO exec Aurélie Lecarpentier as Vice President, Head of Behavioral Qualitative, Europe. More
In the US, recruitment intelligence solution HireLogic has raised $6m in a series A round of funding, which it will use to expand the capabilities of its conversational analytics platform. More
In the US, former MarketShare COO Ivan Markman has joined the Board of media optimization platform Measured. The firm has also appointed Isaac Weber as SVP of Customer Success, Mahesh Jeswani as SVP of Product, and Kelli Negro as SVP of Marketing. More
'Data creation' platform Walr has appointed former Savanta EVP Peter Flower as Chief Operating Officer, while Tariq Badar joins as Chief Financial Officer. Meanwhile co-founder Patrick Fraser is stepping back from the day-to-day running of the firm, but will remain a Non-Executive Director. More
Canadian marketing services and data firm Environics Analytics (EA) has partnered with consumer and audience insights company Vividata to launch a database called Opticks Digital, designed to provide a multi-channel view of the online Canadian consumer. More
Tim Urmston, the founder and President of US-based qualitative insights and innovation consultancy SEEK Company, is to retire at the end of March, when Courtney PeGan will take over the role. More
German firm Kern AI, which offers an open-source platform for data scientists, has raised EUR 2.7m in a seed round of funding. More
Non-profit organization Women In Research (WIRe) has appointed four members to its 2023 Advisory Board - Jo Brockhurst, Shazia Ginai, Damon Jones and Cherie Leonard. More
In the UK, behavioural science consultancy The Behavioural Architects (TBA) has appointed Atticus Research founder Matt Dobbin and former Facebook researcher Andrew Goll as Directors. More
BARB, the UK's television audience measurement body, has announced a commitment to expand its measurement of audiences to include 'fit-for-TV' content on video-sharing platforms. At the same time the organisation has changed its company name to Barb Audiences Ltd. More
Marcoms giant Dentsu has acquired Madrid-based customer relationship management specialist Omega CRM Consulting, which it will add to its own CXM division Merkle. Terms of the deal have not been disclosed. More
US research and training company Burke, Inc. has promoted Mike Webster for the newly created position of Chief Technology Officer, after more than 28 years with the business. More
BVA BDRC subsidiary Alligator Digital has named Paul Russell Managing Director. He is already MD of sister company Perspective Research Services. More
Insights and data firm Delineate has promoted five of its team, following continued growth which has seen its headcount double in the last six months. This includes Francisco DeLaTorre, who will now lead the newly created Research Operations function. More
Manchester, UK-based full service MR agency Mustard has promoted Molly Hilton and Joe Stanley to Research Manager roles, while hiring Emma France as Senior Research Executive, and adding Izzy Tooze and Nadja Moncolova to its graduate scheme. More
US-based customer and employee experience specialist Medallia has launched a platform to help companies use omnichannel customer insights to detect intent based on customer experience data, and drive more tailored experiences across channels. More
Ipsos and IAB Australia have announced that the new Ipsos iris digital audience measurement currency will be launched in early March, following its official endorsement by the association's Board and Measurement Council. More
A European Parliament Committee has expressed serious doubts about the proposed 'adequacy decision' giving the green light to the latest rules for the transfer of data to and from the US. LIBE says the US commitments lack the robust safeguards and redress mechanisms required by GDPR. More
Panel management platform Sample Ninja and sample marketplace Zamplia are teaming up to provide users with a unified platform for conducting market research More
Shopper insights specialist Behaviorally is opening a new hub in Sydney, and has appointed former TNS and Colgate-Palmolive exec Lauren Kurensky to lead it. More
Communities specialist InSites Consulting has announced an expansion of its Executive Committee and the appointment of a first Chief Growth Officer - Managing Partner Tom De Ruyck. More
UK-based Verve, whose expertise includes community panels and culture, has announced the promotion of marketing and comms head Vicki Britton and the appointment of former Streetbees and Kantar exec Jadwiga Kozubek as a Director; as well as a raft of other promotions and hires. More
Consumer and sensory research agency MMR Research Worldwide has announced the opening of a facility in Wokingham, Berkshire, designed to help FMCG firms improve their pack and product experience. More
Dublin's RED C Research has strengthened its UK business with the appointment of Ettie Etela as Director and Genie Barton as Project Manager. More
SurveyMonkey parent Momentive has reported revenue up 8% to $480.9m for full year 2022. The rise is the net effect of rapid growth in the 'sales-assisted' segment - up 27% to $181.3m - while self-serve business remained flat at $299.6m. However the firm says it will also cut 14% of its workforce. More
German-based pricing analyst Simon-Kucher has announced revenue of EUR 534.9m for 2022, up 21% year-on-year. The company has also unveiled a new brand identity based around 'Unlocking better growth'. More
UK Out-of-Home (OOH) advertising trade body Outsmart has announced the forthcoming launch of an industry-wide tool which will bring OOH media-owner data - both 'classic' and digital - into a single interface for buyers. More
In Stockholm, audience measurement body MMS (Mediamätning / Skandinavien AB) has announced the expansion of its 'total measurement' cross-media ad currency service, operated by Nielsen. More
Columbia, MD-based data, analytics and talent solutions company Blend360 has acquired Scottish firm Forth Point, which focuses on data engineering, AI and machine learning solutions. Terms were not disclosed. More
Dublin and London-based researcher RED C has launched an online platform called RED C Direct, allowing clients to test their own ad creative, backed by the firm's survey design, sampling expertise, effectiveness model and norms. More
Brussels-based firm Kpler, which provides commodities data, analytics and market insight, has announced it is buying two companies providing global ship-tracking data and maritime analytics: MarineTraffic and FleetMon. More
MR consultancy Reach3 Insights has teamed up with The Keller Advisory Group on a new solution offering marketers early-stage consumer feedback on the potential impact of experiential brand activations. More
Ipsos has reported 2022 annual revenue up 12% to EUR 2.4 bn, representing organic growth of 5.6%. In the final quarter of the year, the business grew by 8.8%, including nearly 4% organic growth. More
Danish broadcasters DR, Bauer Media, Danske Medier and Radio 4 have renewed their agreement with Kantar for the measurement of radio audiences in the country, until at least 2028. More
US-headquartered shopper and digital marketing consultancy Behaviorally has appointed long-time Nielsen exec Delphine Ferrazzi as a Consultant, based in its Paris office. More
In France, consumer intelligence business NielsenIQ has promoted Emilie Darolles to the role of Managing Director for Western Europe and International Global Clients. More
In Poland, customer engagement platform SALESmanago has launched what it calls the 'CUPID Score', to evaluate how marketers measure customer engagement and experience. More
In the US, customer intelligence platform InMoment has added self-serve reputation management capabilities to its Experience Improvement (XI) platform, following last year's acquisition of ReviewTrackers. More
In the US, data collection company Rep Data has promoted Ryan Rothe to the role of Chief Revenue Officer, to lead revenue-generating activities including new business development, client relations, marketing, and RevOps. More
Netherlands-based full-service agency MWM2 has appointed former GfK and Nielsen exec Andy Hut as Managing Director, replacing Govert van den Bos who will now focus on growing the MWM2 group. The Group also includes PR agency Hibou, Crowdtech and Innervoice. More
In New York, research-based business intelligence firm Advertiser Perceptions has received a 'significant investment' from Eureka Equity Partners, which it will use to expand its business. More
Omni-channel measurement and attribution solutions provider Kochava has acquired London-based Machine Advertising, which uses analytics and machine learning techniques to help clients build products in the app marketing space. Terms of the deal have not been disclosed. More
In New York, long-time Nielsen exec Nada Bradbury has joined web-based industry ad standard Ad-ID as its first Chief Executive Officer. More
Predictive media monitoring company NewsWhip has raised $13m in a funding round, which will be used to further develop its technology. More
In the US, enterprise engagement platform Augeo has acquired social media marketing agency Brand Networks, which develops AI-powered tools to help monetize first-party data and audiences across social media platforms. Terms of the deal were not disclosed. More
WPP's consumer data specialist Wavemaker has announced that France CEO Jean Philippe Bertaux is leaving the agency after thirteen years, to be replaced by leadership duo Julien Boyer and Roch Osenda. Bertaux's next career move is not yet known. More
Global technology comms consultancy Hotwire has launched a suite of data intelligence solutions, covering 'every aspect of the marketing journey'. More
In the US, research and advisory firm Forrester Research has reported a loss of $1.6m for the fourth quarter of 2022, compared to a profit of $8.0m for the same period a year earlier. Q4 revenue rose 2.4% to $136.9m, and over the whole of 2022 revenue was up 9% to $537.8m. More
HR software developer GoCo has acquired Canadian employee experience and people analytics platform WFHomie for an undisclosed sum. More
In the US, custom MR firm AMC Global has hired Ashley D'Annunzio for the newly created role of Director of Qualitative, while Shelbi Webb joins as a Project Director. More
In the US, global media group Entravision has launched a service called Entravision Plus, which uses performance-based data to help companies connect with individuals as they consume content from premium Spanish-language publishers. More
In Bangkok, qual research and cultural insights specialist FUEL Research & Consulting has been renamed FUEL Asia, reflecting its growing presence and workload across the continent. More
Digital media measurement, data and analytics platform DoubleVerify (DV) has launched what it claims is the 'first ever' scalable solution to verify viewability on Connected TV (CTV). More
GroupM's new data / audience planning agency EssenceMediacom has appointed Silas Ho as MD in Hong Kong and Anthony Lau as Managing Partner there, with a focus on formulating the agency's business development strategy. More
Brian O'Kelley, the co-founder of ad targeting tech specialist AppNexus, has been appointed to the Board of data collaboration platform LiveRamp. More
Ipsos has acquired business-to-business researcher Xperiti, which has operations across the US, Israel and the Philippines. Terms of the deal have not been disclosed. More
In the US, three former execs of Hall & Partners and Basis Health - Nicola Harte, Scott Kressner and Soumya Roy - have opened a healthcare-focused insights business called Integro. More
Media conglomerate News Corp Australia has launched a research and intelligence service called The Growth D_Stillery, offering consumer insights to help marketers meet brand challenges, anticipate consumer trends and understand where best to invest. More
Former Lightspeed, Ipsos and Schlesinger exec Matthew Seabrook has joined agile research solutions and panels firm Borderless Access, as its sales representative in the UK. More
In the US, experience platform Discuss has appointed former Pollfish CFO Jeff Tagliabue as Chief Financial Officer. More
In London, behavioural research consultancy the Irrational Agency has appointed Sonia Quadri as Operations Director, while Helen Brown joins as an Associate Director. More
The UK Statistics Authority has appointed three new Non-Executive Director members (NEDs), including former NatCen CEO Penny Young. Each will serve a four-year term, ending on 12th February 2027. More
Conversation AI and automation specialist Uniphore has acquired Hexagone, which combines various voice, visual and text-based data to provide insights into human behavior. Terms were not disclosed. More
In the UK, The Insights Family has hired Voxpopme co-founder Tom Williams as Chief Growth Officer, while moving Clive Maudsley to the role of COO. Founder Nick Richardson moves to Chief Strategy Officer, following the appointment of Rachel Bardill to lead the Marketing and Partnerships team. More
In the US, Kristin Masoud has returned to online community specialist C Space as Vice President, Managing Director of its Health division. She replaces Corey Schwartz, who had held the role for the past nine years. More
In New York, a new business called Fantix has opened, promising marketers and business analysts the ability to link and compare their first-party data sets, to help understand what else their customers are buying, what their interests are, and other insights. More
Consumer behaviour specialist ViewersLogic has launched a panel to measure individuals' media consumption, TV and digital ad exposure, online and off-line purchases, and location data over time, 24/7. More
In Edinburgh, Scotland, fan experience and data platform Fanbase has raised £1m in a new round of funding, which it will use to expand its operations and marketing in North America. More
In the US, market research technology and survey programming company Jibunu has added medical transcription features to its video / audio response capturing tool. More
US-based tech research and consulting firm Gartner has reported Q4 2022 revenue of $1.5 bn - up 15% reported, or 20% on a constant currency basis. The largest division, Research, saw revenues up 9% on a reported basis to $1.18 bn, up 13% at constant currency. More
AdTech company Infillion has acquired global MR company Phonic, which helps build voice and video surveys, and records and analyzes consumer interaction with technology and web sites. Terms of the deal have not been disclosed. More
British tabloid newspaper The Sun has made its consumer insight tool 'Sun Polls' available as a commercial service for brands and educational institutions. More
Ad targeting and retargeting specialist Criteo has appointed former dunnhumby exec Marc Fischli as Executive Managing Director, EMEA, while HookLogic UK founder Nicole Kivel rejoins the company as Managing Director, Northern Europe. More
London-based immersive product shopping platform Situ Live has raised £1m in an investment round, which it will use to further develop its technology and increase sales and marketing activity. More
Digital marketing agency Croud has appointed former Google Analytics exec Avinash Kaushik as Chief Strategy Officer. More
In the US, contextual ad intelligence platform GumGum has been granted Media Rating Council (MRC) accreditation for brand safety and contextual targeting for Connected TV (CTV). More
UK-based social research and insight agency BMG Research has been acquired by environmental, engineering and technical services group RSK for an undisclosed sum. RSK says the deal will support its 175 companies with research and data evaluation services. More
India-based emotion AI tech firm Entropik has raised $25m in a Series B round of funding, which it will use to expand its footprint across the US, Europe and Asian markets. More
In New York, global management consultancy McKinsey & Company has acquired Tel Aviv-based data science business Iguazio for an undisclosed sum. This is McKinsey's first takeover in Israel. More
US-based shopper and digital marketing consultancy Behaviorally has opened its first West Coast office in Los Angeles, where it has appointed Simon Wyld as Senior Vice President and Daniel (Danny) Rodriguez as Director. More
Former C Space execs Felix Koch and Phil Burgess have launched an employee wellbeing business called WITHIN, in partnership with Nicky Forsythe, the CEO and founder of social enterprise, Talk for Health. The new firm will aim to improve employee mental health by building connections at work. More
British-based tech-led insight agency FlexMR has appointed former MRS and AURA Chairman Danny Russell as a Non-Executive Advisor, to support the firm's growth strategy and advise its senior leadership team. More
Online survey and research services provider QuestionPro has acquired the assets of Cardiff, Wales-based survey creation platform doopoll, for an undisclosed sum. More
Experience management specialist Alida has added new personalization, reporting and privacy capabilities to its TXM platform (Total Experience Management), including a personalization solution based on survey participant profiles and behavior. More
MedTech services specialist ClariMed has acquired UK-based medical 'human factors' and market research provider Harvey Medical. Terms of the deal have not been disclosed. More
US-based conversational artificial intelligence and automation specialist Uniphore has acquired UK firm Red Box, which offers a platform for capturing voice and screen metadata from conversations. Terms of the deal were not disclosed. More
In the US, customer experience automation platform Ushur has raised $50m in a Series C round of funding, which it will use to expand its portfolio, develop new innovations in AI, and move into new regions and industry verticals. More
In the UK, economic consultancy Kada Research has expanded its management team, with the appointment of education sector specialist Laura Lane as Associate Director. More
Palo Alto, CA-based all-in-one digital customer experience platform Birdeye has announced the acquisition of Australian firm Cube Online, whose own CX platform 'mirrors' that of its new parent. Terms were not disclosed. More
New York-based investor Leeds Equity Partners has paid an undisclosed sum for Gartner's TalentNeuron, which provides human capital data and insights subscription solutions. More
Portuguese consumer neuroscience-based media research platform MindProber has appointed former Oracle Moat Product Head Irina Dzyubinsky as Chief Product Officer. More
Manchester, UK-based mobile data specialist RealityMine has launched a 'Data Marketplace', allowing clients to access digital behaviour data from real people via global, privacy-compliant datasets - including consumers' mobile search behaviour, web page visits, app usage, and ad and media exposure. More
London-based strategic insight consultancy Firefish has appointed Richard Owen as Group Head of Innovation, with a seat on its Board. More
US-based growth marketing firm Power Digital has acquired marketing agency Sproutward, which is headquartered in Boston and Columbus, OH and combines 'creativity with robust analytics' for clients going through digital transformation. More
In the US, data quality and anti-fraud software platform Research Defender has promoted Teal Canady to Vice President of Technology, and Dan Fletcher to Vice President of Operations. The company has also appointed Josh Roberts as an Operations Analyst. More
Online community specialist C Space has promoted Kisha Payton to the newly created role of Chief Diversity, Equity and Inclusion (DEI) Officer, while Claire Kennard, Andy Fitzgibbons and Neha Mittal join the company's Senior Consultancy EMEA team. More
In the US, Nielsen has announced it is to market Edison Research's 'Share of Ear' and 'Podcast Metrics' services to ad agencies. More
Enterprise tech company Syncfusion has added its business data analysis tool Bold BI to the SurveyMonkey App Directory, enabling users to import data from SurveyMonkey to create, customize and share business dashboards. More
Retail industry open-data platform Crisp has acquired Canada-based Integral Group, which provides outsourced EDI (Electronic Data Interchange) services and helps clients integrate with APIs. Terms were not disclosed. More
Triple Whale, which provides a smart data platform for eCommerce brands, has raised $25m in a Series B round of funding. The money will support customer demand for its proprietary attribution solutions, and allow it to double-down on its investment into AI and automation. More
In London, agencies See Research and Sherbert Research have partnered to combine See's global MR operations with Sherbert's specialism in kids, youth and family research. More
Swiss data service provider Redslim and UK-based analytics company Interrodata have partnered, to help execs at CPG and retail industry organisations draw insights from multiple data sources, and receive a personalized view of business performance. More
London-based crowdsourcing, idea management and 'open innovation' platform Wazoku has launched a dashboard called Mindpool SME, to help small and medium-sized businesses listen to, understand and act on employee feedback. More
In the US, customer engagement platform OneSignal has extended its September 2022 $50m Series C round of investment, with new funding which it will use to drive its go-to-market initiatives. More
Northern European mystery shopping and client feedback collection agency Dive Group has acquired MRtec, which provides mystery shopping services in Poland. Terms were not disclosed. More
In the US, Ipsos has named long-time company exec Lindsay Franke as President and Service Line Cluster Lead for North America. More
Australian market research technology platform Glow has opened an office in the US, where Chrissy Brogan has been hired for the newly created role of Director of Market Development. The firm has also made appointments and promotions at its headquarters. More
In Australia, mystery shopping agency Lonergan has acquired Prime Auto Mystery Shopping and qual recruitment agency Ava Research, boosting its mystery shopper numbers to 40,000 nationally and its qual database to more than 70,000 respondents. Terms of the deals have not been disclosed. More
In the UK two former employees of qual firm The Sound, James McLintock and Stuart Knapman, have founded a network called the Future Studio, comprising nine independent insight, strategy and innovation specialists who are already working with agencies and clients in the UK, US and LATAM. More
UK-based sampling agency Sample Answers has promoted Martin Cawley to the role of Managing Director, and relocated its offices to St Albans in Hertfordshire. More
In the UK, the National Centre for Social Research (NatCen) has appointed Joe Caluori as Director of Crime, Justice and Equalities, while Nathan Hudson takes on the role of Deputy Director of Equalities. More
In Lithuania, reputation analysis company Repsense has raised EUR 0.5m in a funding round, which it will use to further develop its automated measurement model and for international expansion. More
Kantar has acquired Copenhagen, Denmark-based shopper data specialist Kauza, for an undisclosed sum. More
In the Netherlands, the Board of Directors of social media intelligence and analytics specialist Meltwater has voted unanimously to accept an acquisition offer from private equity vehicle MW Investment BV. More
In Australia, omnichannel attention measurement company Amplified Intelligence has opened an office in Sydney, where it has named Daniel Lyas Vice President, Customer Success. More
In the UK, Kantar has launched a Marketing Effectiveness practice, promising to help brands refine their marketing strategy and measure return on investment. More
Canadian competitive intelligence specialist Klue has acquired DoubleCheck Research, which focuses on understanding why companies are winning and losing business. Terms of the deal have not been disclosed. More
In the UK, MR sector recruitment consultancy Daughters of Sailors has named former GfK / Kantar exec Pam Armstrong a Partner in the business. More
Australian media intelligence company Truescope has acquired US-based competitor Universal Information Services (UIS), for an undisclosed sum. More
WPP's media investment wing GroupM has announced the long-awaited launch of its new agency EssenceMediacom, comprised of 10,000 people across 120 offices globally. More
In the US, social media management software provider Sprout Social has acquired sentiment analysis and natural language processing business Repustate. Terms were not disclosed. More
London-based insight and strategy consultancy BritainThinks has appointed former Kantar exec Max Mawby, to establish a Behavioural Science team that complements its existing insight, communications and engagement offering. More
Kantar has added a price sensitivity module to its Concept eValuate suite, to help brands identify the ideal price range for new products. More
Behavioural science research and consulting agency PRS IN VIVO, in collaboration with sister agency BVA BDRC, is expanding its services in the APAC region, through the opening of a new office in Australia. More
UK television audience measurement body BARB has launched the beta of an API which it says will give clients more flexibility into how they access its viewing data. More
Australia-based strategic insights consultancy Nature has appointed John Crowley as a Director in its Sydney office. More
Momentive has launched three survey creation features for its SurveyMonkey Enterprise solution and paid customers in the US. These include language personalization features, additional best/worst question types, and a multilingual e-mail collector. More
German-based software giant SAP has announced plans to cut up to 3,000 jobs, and says it will explore the possible sale of its 71% stake in experience management firm Qualtrics. More
Australia-based consumer data firm Pureprofile has announced revenue up 21% to $AUD 12.8m for the quarter ended 31st December, the second of its fiscal year 2023. More
Manchester, UK-based mobile device data firm RealityMine has announced a formal partnership with a long-time collaborator, panel recruitment and data sourcing specialist Amplify MR, offering clients global private community and panel access. More
Force Marketing, which provides lifecycle marketing solutions for the automotive industry, has launched a customer data platform (CDP) called Audience IQ, promising to help auto dealer groups improve customer experience and ROI. More
In Sydney, online sample marketplace PureSpectrum has appointed online research veteran Chris Mawn as ANZ Director of Clients. More
In New York, behavioral science insights agency BEESY has announced three appointments including Marie Hollowell as Chief Operating Officer. Luke Wiggins joins as a Senior Research Manager and Paige Shomsky-Barker as Research Operations Manager. More
Community engagement platform OpenWeb has acquired proprietary audience management platform Jeeng, for around $100m, strengthening its offer helping brands to connect with online audience across channels and devices. More
In New York, shopper and digital marketing consultancy Behaviorally has launched PackPath, a qualitative suite which taps 'the world's largest behavioral pack design database' to predict the potential of pack designs to grow clients' in-market sales. More
Agile research solutions and panels firm Borderless Access has appointed Matthew Worden, formerly of firms including Dynata, Vision Critical and Fuel Cycle, as Vice President - Sales (Americas). More
Shopper behaviour specialist Kantar Worldpanel has promoted Francisco Luna to Country Manager, leading the division in Mexico. More
In the US, automotive customer data and experience platform (CDXP) Digital Air Strike has acquired automotive sector tech trends, conferences and insights firm AUTOVATE, and has rebranded as DAS Technology, reflecting its acquisition-fuelled spread into new activities. More
Big Village, the ad tech and data company formerly known as ENGINE, has appointed Jeron Hernandez as VP Client Development, based in Chicago. More
In the UK, research agency MM-Eye has become employee-owned, with everyone in the business having a say in how it is run, and a share in future profits. Meg Rudman-Walsh, a Research Director who has worked at MM-Eye for eight years, will be the first Employee Trustee. More
Digital media and analytics consultancy Adswerve has appointed Roger Berdusco as Chief Executive Officer, replacing founder Clint Tasset, who will remain on the company's Board of Directors. More
Ipsos India has promoted six members of its team, including Pallavi Mathur Lal to the role of Senior Director, Content and Communications; and Madhurima Bhatia to Media Engagement and Partnerships Lead for India and the Asia Pacific region (excluding Greater China). More
Kantar has promoted Jane Ng and Paromeeta (Paro) Mathur Banerjee to General Managers of its Insights division in Singapore and Malaysia, respectively. More
Digital media measurement, data and analytics platform DoubleVerify (DV) has expanded its partnership with Twitter, to enable advertisers to verify and analyse the quality of their US-based advertising campaigns on Twitter's home timeline. More
In the US, data collection firm Rep Data has added long-time Research Now exec Kurt Knapton to its Board of Directors. More
Global insight and customer analytics group STRAT7 has partnered with customer experience (CX) consultancy CGA, in a deal which will enable both businesses to expand their range of services. More
Singapore-based digital customer experience solutions provider TDCX has launched its first Digital CX Center of Excellence, which will pilot and validate new CX models. To support the center, TDCX has also set up a Corporate Venture Capital (CVC) arm to invest in CX technologies. More
Next15's data and insights group Savanta has acquired US-based full-service MR agency Infosurv, for an undisclosed sum. More
UK-based ITV has increased its investment in data tech company InfoSum by 50% of its original amount, following the launch of the TV broadcaster's updated Planet V premium ad platform, and the recent launch of the Matchmaker VOD targeting product. Terms have not been disclosed. More
Finnish commercial broadcasters MTV Oy and Sanoma Media Finland have signed a contract with data integration and research consultancy services provider dataBreeders to develop Total TV advertising measurement and currency, which will launch in 2023. More
UK out-of-home (OOH) measurement body Route has been working with Ipsos and industry partners IPA (Institute of Practitioners), ISBA (Incorporated Society of British Advertisers) and out-of-home trade association Outsmart, to apply three new methodology developments for its data releases. More
In the US, digital promotions and media tech firm Quotient has announced that Scott Raskin is stepping down as President, and will leave at the end of March after ensuring a 'smooth transition'. The firm has also appointed former LiveRamp exec Allison Metcalfe as Chief Revenue Officer. More
Customer experience (CX) platform Emplifi has announced an integration with visual messaging app Snapchat, to enable clients using Emplifi's Social Marketing Cloud to measure and manage their organic Snapchat content from within this cloud. More
Global sampling and research tech firm InnovateMR has acquired Ivy Exec, which offers access to a network of more than 2.5 million B2B professionals for qualitative research. Terms of the deal were not disclosed. More
Employee-owned user experience (UX) research and design company ReSight Global has acquired a controlling interest in India-based competitor PeepalDesign, for an undisclosed sum. More
In the US, customer journey development and management specialist The Allant Group has appointed Michael Fisher as President and Chief Executive Officer. More
In London, the Association for Survey Computing (ASC) has secured the status of a not-for-profit Community Interest Company (CIC), a special type of limited company which exists to benefit its community rather than private shareholders. More
In the UK, market research viewing facility and meeting space i-view London has promoted Sam Grey to the role of Managing Director. More
London-based Verve has launched a consultancy offer called Ignite AI, using artificial intelligence to uncover implicit emotions, patterns and 'cultural codes' at scale. More
BVA BDRC subsidiary Alligator Digital has appointed former respondi / HPI Research exec Faraz Zamyadi as Client Partnerships Director. More
In the UK, personalization platform Fresh Relevance has launched a module helping B2B eCommerce companies engage with prospects and convert them to repeat customers. More
BARB, the UK's television audience measurement body, has awarded its panel expansion recruitment contract to Ipsos, which will grow the nationally representative panel of households from 5,150 to 7,000 homes. More
UK-based research technology platform Walr has appointed former Forsta exec Penelope Bloom as Head of Enterprise Sales. More
New York-based Cypris, a market intelligence platform built for R&D and innovation teams, has raised $4m in a Series A round of funding, which it will invest in AI applications designed to help decrease 'time to insights' for users, and to create new opportunities for innovation discovery. More
Israel-based in-game ad platform Anzu.io has been granted a patent for its ad tracking technology, which measures viewing in 3D environments. More
In the UK, marketing intelligence and programmatic media specialist MiQ has appointed former Quantcast exec John Thomson as Chief Revenue Officer, while Clare Beddow joins as Head of Commercial Strategy. More
WPP's investment arm GroupM has appointed former MediaMonks exec Tom Braybrook as Managing Director, Australia & New Zealand, leading the local launch of its data and tech consulting business 'Acceleration'. More
Predictive transformation services company Blattner Technologies has acquired machine learning operations ('MLOps') specialist Superwise for an undisclosed sum. More
In the US, web data extraction and integration provider Import.io has been acquired by venture equity firm Scaleworks, for an undisclosed sum. More
Portugal-based media research platform MindProber has appointed former Formula E media exec Sebastian Tiffert as Vice President of Client Development, charged with driving its expansion in the UK and elsewhere in Europe. He is based in London. More
In the UK, full service agency BMG Research has appointed long-time NatCen exec Caroline Turley as Client Leadership Director. More
YFM Equity Partners has sold part of its London-based forecasting software and services business Vuealta to business planning software company Anaplan. More
Boston, MA-based insights agency Intuify has merged with Las Vegas firm S2, which provides quant and qual research across a variety of industries. Terms were not disclosed. More
BVA BDRC subsidiary Alligator Digital has promoted Maria Butylina to the role of Client Services Director, working alongside Jerry Flynn, the firm's Programming Director. Four other promotions have recently been announced. More
Sydney-based media consultancy and tech business Audience Precision has promoted James Allerton to the role of Head of Research and Insights. More
In the US, healthcare customer feedback specialist Authenticx has raised $20m in a Series B round of funding, which it will use to further develop its machine learning and product engineering, drive its sales and marketing efforts, and further expand the business. More
In the UK, consumer insight consultancy BVA BDRC has appointed Matt Costin as Chief Executive Officer, replacing co-founder Cris Tarrant who takes the position of Chairman. Meanwhile Caroline Ahmed has been named Chief Commercial Officer. More
In the US, behavioral science and MR consultancy Protobrand has appointed former employee Pal Marton Afzelius to Chief Executive Officer, taking over from founder and Chairman Anders Bengtsson. More
US-based MR industry change management consultancy Cambiar has appointed Kahren Kersten as an Equity Partner, thereby expanding its offer to include UX, design and innovation agencies and functions. More
In Tokyo, GMO Research has launched a service called Z.com Engagement Lab, through which consumers can receive rewards for participating in surveys. More
UK market research budgets continued to contract during the final three months of last year, according to the latest IPA Bellwether Report. Total marketing budgets grew during the period however, despite expectations that the economy had entered a recession. More
In New York, market analytics company MarketReader, which specialises in analysing price action in real time, has closed an oversubscribed $3.1m seed round of funding, which it will use to develop its user platform. More
In Australia, Kantar has expanded its Commercial and Sustainability leadership teams with four senior appointments. Ryan France is increasing his brand strategy role to lead the company's Sustainability practice, while Kim Ruyten will implement the company's ESG capability. More
In New York, QR code customer engagement platform Beaconstac, which businesses use to acquire first-party data, has raised $25m in a Series A round of funding, which will help to further develop its technology and expand its team. More
Kantar has brought together syndicated media coverage from Kantar Media with the ad creative intelligence platform from its Numerator division to form an independent brand called Vivvix, led by former Nielsen CRO Andrew Feigenson as CEO. More
In the UK, behavioural science specialist Cowry Consulting has been acquired by comms agency VCCP Group for an undisclosed sum. More
Streaming service Netflix has expanded its measurement deal with Nielsen, with a multi-year agreement to provide linear and streaming audience data across the US, Mexico and Poland. More
In the US, Prodege-owned survey platform Pollfish has launched an AI-enabled survey creation tool, which it claims can generate a 'professional-grade' survey questionnaire in 30 seconds or less, all based on a single sentence a user enters on their topic of interest. More
New York-based real-time media attention measurement specialist Adelaide has opened an office in London, to support brands and agencies across the UK and EMEA regions. The office will be led by former Oracle Advertising exec, Ed Bristow. More
Southeast Asia-based qual and quant marketing intelligence and online panel service provider Divergent Insights has opened an office in Vietnam, where it has appointed Nguyen Cong Nhu Thuong as Head of Business Development and Operations. More
In the US, cultural intelligence company Collage Group has hired Pat McGlynn for the role of Chief Revenue Officer (CRO), tasked with overseeing company-wide commercial functions and accelerating growth. More
Global online communities specialist InSites Consulting has acquired Munich-based MR and innovation consultancy Happy Thinking People, for an undisclosed sum. More
London firm Snowplow Analytics, which helps businesses collect and manage their customer behaviour data, has acquired Sydney, Australia-based consulting firm Poplin Data for an undisclosed sum. The buy provides Snowplow with an APAC Hub in Sydney. More
In the US, mobile survey platform GeoPoll has hired long-time RTI International exec Charles Lau as its first Chief Research Officer. More
In New York, AI-powered data solutions provider Seek AI has raised $7.5m in a combination of pre-seed and seed funding. The money will be used to accelerate product development, and to support its mission to make data accessible to anyone in an organization through a natural language interface. More
Texas-based data collection firm Veridata Insights has promoted Katie Ozdemir to the role of President of Global Qualitative Solutions, Natalie Clancy to VP of Operations, Nathaniel Cuellar to Project Manager, and Michael Nichols to Operations Team Lead. More
Branding Science Group has promoted Jo Gryniewicz to the role of President of the company in the US. More
UK-based 'data creation' platform Walr has expanded in the Asia Pacific region with the appointment of Lamia Lee as General Manager, tasked with heading up its operations in the region. She is based in Sydney, Australia. More
In the UK, long-time BBC Children's exec Rachel Bardill has joined kids, teens, parents and family market intelligence provider The Insights Family, to lead its Marketing and Partnerships team. She is based in Manchester. More
In Melbourne, purpose-driven communications agency Think HQ has appointed former Bank of Australia strategy leader Fiona Nixon as Head of Strategy and Research. More
As of today, you can filter MrWeb's recently-launched real-time ranking of top companies providing MR, insights, data and analytics activities, to include just one type (eg Full Service) or one headquarters country. Another ten firms have been assessed and added, making it a top 40. More
UK-based insights and data firm Delineate has announced two senior hires, Arun Mylavarapu as VP of Client Success and Simon Sketchley as Head of Data Services. More
New York-based firm Blackbird.AI has released a major upgrade of its Constellation risk analytics platform for conversational and social data. More
Structured and unstructured data and text analytics firm Lexalytics has expanded its capabilities for eleven of the languages it supports, to help global organizations better understand their customers. More
In the US, research firm Applied Marketing Science (AMS) has named Patricia (Patty) Yanes a Testifying Survey Expert, acting as an authority in applying conjoint analysis as a basis for damages models in class actions. More
Following last month's news that Nielsen is restructuring its business into three global units, and the departure of five of the firm's senior managers, the company has confirmed it is reducing total headcount to 'roughly in line with where it was a year ago'. More
In the US, President Joe Biden has called for legislation to protect users' privacy by limiting targeted advertising, and banning it completely for children. More
US-based cross-screen television insights and analytics provider Samba TV is to sell its US managed media services division to UK-based marketing intelligence and programmatic media specialist MiQ, allowing Samba to focus on its data and measurement services. Terms have not been disclosed. More
In the US, former Momentive / SurveyMonkey exec Samantha Bufton has joined workplace experience and employee comms software company Poppulo as President and Chief Operating Officer, while Eoin Byrne joins as Chief People Officer. More
In New York, insights and analytics company Consumer Edge has raised $60m in equity financing, which it will use to accelerate product expansion and drive its mergers and acquisitions strategy. More
In the US, real-time AI company DataStax has acquired machine learning company Kaskada, which enables practitioners to train behavioral models directly from event-based data. Terms of the deal have not been disclosed. More
Long-time Unilever insights leader BV Pradeep has joined the global advisory team of digital MR products and solutions company Borderless Access, with a remit to help the company design strategies for acquiring and expanding its client base. More
In the US, J.D. Power has acquired electric vehicle (EV) data company ZappyRide for an undisclosed sum. More
Gary Maag, CEO of market intelligence company Proactive Worldwide (PWW), has retired from the company he co-founded 27 years ago with David Kalinowski. More
Kyckr, a London-based supplier of legally-authoritative B2B customer and supplier data, has been acquired by Australian billionaire tech-entrepreneur Richard White, through his personal investment vehicle RealWise. Terms were not disclosed. More
In Belgium, Kantar has appointed long-time Nielsen exec Sabine Vermeulen as Innovation Director. More
In New York, self-service, real-time insights platform Glimpse has appointed long-time Lucid exec Jay Popovich as Chief Revenue Officer; Adam Bai as Chief Strategy and Client Service Officer and Karen Strauss as a part-time Strategic Consultant. More
Consumer data giant IRI has appointed former Amazon exec Florian Clemens as Vice President of Advertisers & Agencies EMEA, tasked with growing the company's media business across Europe. He is based in London. More
In the US, wearable tech data provider DashLX has raised $2.5m in a seed round of investment. More
In Los Angeles, entertainment and media market research firm Screen Engine/ASI has acquired brand insights and strategy firm Coherency for an undisclosed sum. More
Parenting platform Supermom, which offers its twenty million members price comparisons, networking communities, and the opportunity to earn money by completing surveys, has raised SG$ 8m ($6.01m) in a Series A round of funding, which it will use to expand its presence in Southeast Asia. More
In the US, industry research firm The Futurum Group has acquired B2B research, media, and advisory business Dash Network, which offers market analysis and insights for the customer experience (CX) sector. Terms of the deal were not disclosed. More
Non-profit MR industry consortium the Market Research Institute International (MRII) has appointed former dunnhumby exec Paul Hunter as its President for 2023, succeeding Marjette Stark, who will remain on the Board as immediate Past President. More
Next15's data and insights group Savanta has launched a Qualitative and UX (user experience) Research division in the US and Canada. More
US-based strategic consultancy and MR firm KS&R has promoted long-term employees Jen Longo, Brian St. Onge and Lindsay Campbell to the position of Director. More
US media ratings consortium OpenAP and TV ad trade group the Video Advertising Bureau (VAB) have teamed up with a group of TV broadcasters to form a joint industry committee (JIC) and create a certification process for emerging cross-platform measurement solutions. More
Text analytics software firm Relative Insight has launched Relative Health - a solution to help pharmaceutical, healthcare, biotech and medical device companies and their agencies analyse and visualise industry-specific text data. More
UK-based consumer intelligence platform QuMind has launched a feature which applies MaxDiff analysis to help companies align their products and services with what matters most to their customers. More
Kantar has appointed Cheong Tai Leung as Chief Executive Officer of its Insights Asia Pacific business. She is based in Singapore and takes over from Wayne Levings, who will now focus exclusively on his role as Kantar's Chief Client Officer. More
AdTech company The Trade Desk has launched Galileo, which will help advertisers activate their first-party customer data, to optimize digital media buys and measure business outcomes. More
In London, consumer and B2B agency 2CV has appointed Keith Crane as Group Research Director, leading the B2B, Corporate & Finance practice; while Bogumila Cartwright joins as Quant Research Director in the Life & Style practice. More
Long-time Nielsen exec Dave van der Meer has joined data service provider Redslim as Global Commercial Director, to help expand the firm's client base and commercial team. He is based in the Netherlands. More
Car manufacturing conglomerate and mobility provider Stellantis, whose brands include Citroën, Fiat, Chrysler and Maserati, has announced the launch of a unit dedicated to B2B products, applications and services based on its massive data sets. More
Former MRS President and ad industry leading light Jeremy Bullmore has died aged 93, shortly after retiring from WPP after 67 years at the group and its predecessor companies. More
UK-based healthcare insights company Research Partnership has appointed Gareth Phillips as its new CEO, as co-founding Directors Mary Assimakopoulos and Mark Jeffery step back from the day-to-day operation of the business. They remain on the senior team as advisors. More
Data science and AI solutions company Tredence has raised $175m in Series B funding from Advent International, to fuel its growth. Full financial terms of the agreement were not disclosed. More
GfK has appointed Goodyear veteran Miguel Quiros as Vice President, Market Intelligence for the US tire industry. More
In the UK, insights agency Blue Marble has hired Olivier Boelman and Amelie Treppass as Research Directors and Brigid Eades as a Research Executive, following strong growth in 2022. More
Pharma and biotech insight and analytics firm SAI MedPartners has acquired Waltham, MA-based primary MR firm Fulcrum Research Group, which also focuses on the healthcare and biopharma sectors. More
LiveRamp has announced a partnership with 'visual discovery engine' Pinterest, for whom it will pilot data clean rooms, allowing Pinterest advertising partners to view aggregated insights into the performance of their campaigns. More
In the US, data collection and consumer insights firm CRG Global Inc. has purchased the HUUNU predictive intelligence asset from prediction market research company Cipher. More
The ARF's Coalition for Innovative Media Measurement has appointed former GroupM and MediaPost journalist and marketer Tameka Kee as Deputy Managing Director. More
Groupe Publicis has announced the acquisition of London-based Yieldify, which will form part of the global marcoms giant's advertising and marketing technology division Epsilon. More
Mobile marketing and ad tech platform InMobi has appointed three advertising industry veterans to its Global Ad Monetization team: Brian Slitt and Pamela Ibarra in VP roles and Christopher Damski as Director of Product Development for its Meson brand. More
Alchemer, the experience management and enterprise feedback tech company once known as SurveyGizmo, has announced the acquisition of mobile CX specialist Apptentive. More
CRM software giant Salesforce is to cut around 10% of its workforce. The firm says increasing its headcount by some 30% in 2021 (to around 73,500) was a mistake - 'too many... leading into this economic downturn'. More
In between paying nine-figure fines and settlements, Meta has found time to strike a deal with IRI which will allow the consumer data giant to link ad campaigns on Instagram and Facebook to US retail sales at the brand and product level. 'Ansa' also allows for campaign targeting and optimization. More
Ubiquitous MR industry figure Ray Poynter has teamed up with his son, engineer Will Poynter, to offer a new, free tool for creating word clouds. Users get a draft cloud which they can then refine to change layout, exclude or accentuate particular words or phrases, and other options. More
The Irish Data Protection Commission (DPC) has fined Facebook parent Meta EUR 390m for breaking EU privacy rules, following the $725m settlement revealed in a US lawsuit this week and with a UK case looming at the end of the month. More
Ipsos has announced two appointments to its global Executive Committee: Valerie Vezinhet as Chief People Officer and Michel Guidi as Chief Operating Officer. More
Year-old New York-based personal data exchange Caden has raised a further $6m in seed funding, which it will use to formally launch its platform and grow its team. More
US firm Cleartelligence, which helps clients to solve complex business problems using data, has received an unspecified amount of growth capital from private equity firm Align Capital Partners (ACP), and says it will scale operations in the Americas, invest in strategic partnerships, and broaden its expertise. More
More than two years after first announcing its Nielsen One cross-platform measurement solution, and a year after the start of 'Alpha' testing, Nielsen says it is ready for a full launch of the first elements next week. More
Investment firm BC Partners is to acquire a majority stake in New York and London-based Account Based Marketing (ABM) specialist Madison Logic, from private equity firm Clarion Capital Partners. Others including the firm's CEO and co-founders will retain their minority shareholdings. More
Cincinnati, Ohio-based insights and analytics firm Directions Inc. has promoted Elizabeth (Beth) Finn to Chief Client Officer, leading the account team and overseeing the firm's client relationships and engagements. More
In the US, Meta, the parent of Facebook, has agreed to settle a lawsuit relating to the Cambridge Analytica data breach, and will pay $725m, reportedly the largest sum in a privacy-based class action. More
Fairfield, NJ-based digital imaging industry product testing and analytics firm Keypoint Intelligence has appointed Nancy Byrne as Vice President of Marketing. More
In the US, digital media measurement firm DoubleVerify has received Media Rating Council (MRC) accreditation for its DV Authentic Attention analytics and performance solution. More
A judge in Amsterdam has ruled that ESOMAR's election misconduct allegations against its former CEO found 'no support in the facts whatsoever', and the organisation has written to members to say as much. More
Ad measurement, planning and optimization platform VideoAmp has announced a deal with Warner Bros. Discovery to measure cross-screen campaigns across the latter's portfolio of news and entertainment brands. Following a test with Omnicom, the service will offer a transaction currency for ads. More
Purchasing behavior specialist Behaviorally has hired Gustavo Alvarez to launch a Latin American hub in Mexico City. More
Enterprise data quality platform Qualytics has raised $2.5 million led by venture capital firm Tech Square Ventures, roughly doubling its funding to date. The money will be used 'to scale the company to meet growing demand from Fortune 500 enterprises'. More
In the US, B2B technology purchasing intent data provider TechTarget has promoted EVP Rebecca Kitchens to the role of President, while Steve Niemiec has added the title of COO to his existing role as Chief Revenue Officer. More
IBM has launched Business Analytics Enterprise, a suite of business intelligence (BI), planning, budgeting, reporting, forecasting and dashboard capabilities aiming to help the 'right teams get the right data at the right time'. More
Decision intelligence tech firm Gurobi Optimization has announced that its co-founder and CEO Dr. Edward Rothberg will move to the role of Chairman, alongside that of Chief Scientist; while current COO Duke Perrucci takes over as CEO. More
That's it for another year from DRNO - our next issue will be for January 3rd 2023. Our very best wishes for a Merry Christmas to all those of you celebrating it, a Happy New Year to all readers, and a big Thank You as ever for your support and feedback in 2022. More
Australia and New Zealand Banking Group (ANZ Group) has agreed to acquire analytics and data viz specialist DOT Loves Data, for an undisclosed sum. More
In India, telecoms services company Bharti Airtel has acquired an 8% stake in Lemnisk, which offers a real-time marketing automation and customer data platform (CDP) for one-to-one personalization and cross-channel customer journey management at scale. Terms of the deal were not disclosed. More
In the US, online video ad and analytics tech firm Innovid has appointed David Helmreich as Chief Commercial Officer. More
In the US, marcoms agency Allison+Partners has combined existing and new capabilities into one centralized unit called the Performance+Intelligence Group, offering cross-channel analytics and insights, data science, measurement and research. More
WPP is opening a Campus in Atlanta, GA, bringing together more than 400 of its employees and housing ten of its agencies which are already based in the city. This is WPP's sixth Campus in North America and the first to be unveiled in the US this year. More
Today we're launching RAIDAR. Like an industry top 30 companies list, but instead of publishing it once a year, we'll update it every day based on yesterday's DRNO stories and other company data; show our workings; include companies never before considered; and allow sorting by a long list of criteria. More
In the US, survey participant recruitment firm User Interviews has raised $27.5m in a Series B round of funding, which it will use to continue building targeted solutions. More
Nielsen Audio Managing Director Brad Kelly is leaving the firm as part of the company's 'executive shake-up', according to radio industry trade publication Radio Ink. More
European data collection company Norstat has appointed Linda Ezera as Managing Director for its Latvia operations, replacing Janis Romanovs, who has moved into the role of Sales Director of Norstat International. More
US and Israel-based B2B customer data platform Leadspace has appointed Hadas Finkelman as Chief Financial Officer, while David Gai joins as Chief Experience Officer. More
In the US, video technology provider and measurement specialist Qumu is to be acquired by enterprise software firm Enghouse Systems, for approximately $18m. More
In the US, customer services outsourcing management platform ArenaCX has raised $4.2m in a funding round, which it will use to fuel further company growth. More
Nielsen is restructuring its business into three global business units, according to online publication AdAge: Nielsen Audience Measurement, Nielsen Analytics and Gracenote. Current COO Karthik Rao will become CEO of the first of these. More
Continuing our focus on Data Visualization, E-Tabs CEO Benjamin Rietti dispels the myth and discusses how automation can be a winning option for syndicated projects, omnibus reporting, copy and concept testing, multi-segment, and even customised and ad hoc work. More
Following a request from professional body the Insights Association, a Bill introduced in the US Congress would require the Census Bureau to provide much greater detail on its controversial Ask US Panel project. More
Paris-based macroeconomic, corporate and environmental intelligence provider QuantCube Technology has raised an undisclosed amount of funding in a Series B round, for use in continued global expansion. More
Business Process Management (BPM) solutions provider WNS has acquired platform-based research and analytics firm The Smart Cube for $125m. WNS has also bought procurement platform consultancy OptiBuy for EUR 30m. More
NowVertical Group (NOW), which combines human expertise and big data analytics, is to acquire two UK-based data analytics specialists - Smartlytics Consultancy and Acrotrend Solutions - for a total of $6.45m. More
In New York, programmatic targeting specialist Reset Digital has hired Nate Rackiewicz for the newly created role of Chief Data Officer. More
In the US, consulting firm Protiviti has acquired digital experience agency R2integrated (R2i), for an undisclosed sum. More
Rumours of the demise of PowerPoint have been circulating for decades, but in numbers terms it's still king of the MR presentation, and you might be surprised what you can do with it. In another item from our special issue, OfficeReports' Torben Laustsen provides hints and tips for perfect.ppt. More
InnovidXP President Jo Kinsella has announced she is leaving the company 'to explore new adventures'. She joined in March when ad tech firm Innovid paid $160m to acquire measurement and optimization firm TVSquared. More
Text analytics specialist Canvs AI has added translation capabilities to Canvs MRX, allowing users to analyze open-ended text from multiple languages, directly on the platform. More
Toronto-based physician insights and engagement platform KeyOps has raised CAD $4m in a seed round of funding, which it will use to fuel expansion in the US, while growing its physician network across North America. More
Mountain View, CA-based customer lifecycle and user retention platform CleverTap has appointed Satyadeep Mishra as its new Chief Human Resources Officer. More
Monterrey, Mexico-based promotion and pricing optimization specialist Kuona has raised $6m in seed funding, which it will use to expand its presence in key locations including Latin America, Europe and the US. More
In New York, automated marketing data science platform Recast has raised $3.4m in a follow-on seed funding round, which it will use to scale its software engineering and data science teams. More
In the US, the Boards of Directors of not-for-profit audience audit organizations the Alliance for Audited Media (AAM) and BPA Worldwide have approved a plan for the two to merge. The aim is to increase trust across media channels through 'innovative service development'. More
Experience management platform Qualtrics has added new XM Platform features, including an enhanced Experience iD (XiD) dashboard experience and automated workflows, combining operational customer data and experience data to understand key customer trends. More
Canadian marketing services and data firm Environics Analytics (EA) has hired former NLogic COO David Phillips as its first Chief Product Officer. He will join the company in January. More
Israel-based mobile survey software and analysis solutions provider Dooblo has launched a tool called Dooblo Insights, to help operations execs increase fieldwork productivity, drive data quality and increase delivery speed. More
Andrew Frawley, the former CEO of database marketing firm Epsilon, has been named of Chairman of customer engagement technology specialist Alterian. More
Manchester, UK-based experiential field marketing agency Splatter Connect has launched a tool called FIELD CONNECT, which can be used to collect data in real time from field visits to retail outlets. More
Amsterdam-based customer journey management platform TheyDo has raised EUR 12m in a Series A round of funding, which it will invest in enhanced tools, co-creation, and adding community content to its product. More
Kantar has launched a team called Global Connected Data Solutions, within its audience network Profiles division, to help advertisers maximise the value of their first-party data. More
In Australia, marcoms group dentsu has acquired data and analytics provider Aware Services. Terms of the deal were not disclosed. More
In London, biopharma product strategy consultancy Prescient Healthcare Group has promoted Dr Debasish Talukdar to the role of Chief Executive Officer, as founder Jamie Denison-Pender moves into a new position focused on corporate development and M&A. More
The Interactive Advertising Bureau (IAB) has appointed Jack Koch as SVP Research and Insights and Pam Zucker as SVP, Chief Strategy Officer. Additionally, Chris Bruderle's role has been expanded and he now has the title VP, Industry Insights and Content Strategy. More
Consumer intelligence platform ProfitWheel has raised $1.2m in a pre-series A round of funding, building on a $3m seed round last year. The funding will be used to expand in the US and other global markets, and to hire for its sales and customer success teams. More
In the US, ad tech firm tvScientific has appointed Michael Bilow as its first Head of Data Science, while launching a Data Science Advisory Board tasked with providing guidance on television attribution and optimization. More
Simon Redlich, Chief Executive of UK media ad currency body and auditor ABC, has been re-elected as Global President of the International Federation of Audit Bureaux of Certification (IFABC) for a second term. More
Stockholm, Sweden-based brand tracking and consumer science specialist Nepa has launched a program to save around SEK 24m (c.$2.35m) in personnel and other external costs. The plan will potentially affect around 30 employees. More
In New York, consumer purchase data platform Affinity Solutions has appointed former Nielsen EVP Damian Garbaccio as its first Chief Business & Marketing Officer. In addition Mike Shehan, former CEO of video ad platform SpotX, has joined the firm's Advisory Board. More
In the US, experience management group Momentive has launched the 'State of Surveys' report, which highlights the changing trends emerging from the use of its DIY survey software SurveyMonkey over time. Some of the trends uncovered related to non-binary gender options and mobile survey-taking. More
In the US, customer engagement platform MessageGears has raised $62m in a growth financing round, which it will use to expand its tech platform - with an emphasis on bolstering its mobile channel capabilities; grow its global presence; and explore acquisitions. More
Digital marketing agency Interactive Avenues has appointed Siddharth Barjatya as Head of Analytics, based in its Mumbai, India office. More
In the UK, personalization platform Fresh Relevance has added a tool called Contextual Auto Optimize to its platform, to enable online businesses to automatically serve the most relevant experience to each customer, based on different contexts relating to when they are viewing. More
Automated consumer insights platform Zappi has raised $170m in growth capital, which it will use to expand data sets across new markets, verticals and categories; power its platform innovation with emerging technologies; and continue expanding its team globally. More
CEO Jami talks to MrWeb's Nick Thomas about how she came to be co-founding and growing a data collection business for the 21st century; embracing the tech, but keeping customer service front and center. Taken from the 'Data Visualization' special issue, out now. Available either to read or watch. More
In the US, Marketing Systems Group (MSG), which provides tech, services and information solutions customized for the survey, sensory and MR sector, has promoted Srinath Sankar to the role of company President. More
Audience intelligence platform Audiense has acquired SOPRISM, a tool that helps agencies and brands develop their understanding of their social media audience. Terms of the deal were not disclosed. More
Lee Gazey, former Hall & Partners Global CEO of Health, has joined London-based consultancy Brand Dynamics as Head of Health Dynamics, a specialist team working with health and pharma clients. More
Former Kantar / Nielsen exec Amy Fenton has joined Los Angeles-based consumer insights and analytics business MarketCast, as Head of Ad Solutions. More
Australia-based attention measurement company Amplified Intelligence has acquired ad verification company AttentvAds, for an undisclosed sum. More
AI-powered customer lifecycle and user retention platform CleverTap has launched a tool called RenderMax, which the firm claims can increase mobile push notification render rates by up to 90% on low-end Android devices. More
Melbourne, Australia-based in-the-moment researcher Mobile Digital Insights (MDI) has opened a new office in Kenya, and has appointed Agnes Odongo as Research Consultant East Africa. More
SurveyMonkey and GetFeedback parent Momentive has brought in Rich Sullivan as CFO, overseeing all aspects of its finance function. More
Austin, TX-based employee experience platform provider LumApps has acquired French chatbot specialist Vizir, for an undisclosed amount. More
Online retail giant Amazon has announced the launch by its Web Services division of AWS Clean Rooms, which will help client companies easily and securely analyze and collaborate on their combined datasets, without sharing or revealing underlying data. More
Customer data science pioneer dunnhumby has appointed Matt O'Grady as its President for the Americas region, a newly created role responsible for delivering growth across the two continents, reporting direct to CEO Dan Olley. More
Spearline, a provider of communication testing technology based in Skibbereen, County Cork, has acquired the Callstats analytics, diagnostics and optimization technology for WebRTC from California-based 8x8, Inc. More
Disney's Advertising division has announced an advanced integration with ad measurement, planning and optimization platform VideoAmp, using 'Clean Room' technology to offer clients ad metrics and privacy-compliant first-party data usage in the post-cookie world. More
Predictive ad analytics firm datafuelX has announced three senior hires for new roles: Steve Popper as VP of Technology, Guanghui Lui as VP of Data Science, and Caitlin Barter as Director of Partnership Success. More
Online survey, CX and EX software firm QuestionPro has appointed Marc Mandel as Vice President of North American Sales & Account Management, leading its Customer Experience Go-to-Market teams for the continent. More
US-based strategic consultancy and MR firm KS&R has appointed Kathleen McKnight and Dan Conners to its Board of Directors. More
US-based media metrics body the CIMM is to launch five new Working Groups to support its mission promoting innovation in media measurement, metrics and data. They are Cross-Media, Multi-Currency, Content, TV Data and CTV / Streaming / Programmatic. More
Comscore has extended its partnership with independent ad platform AdForm, making the former's Predictive Audiences solution available to the latter's clients worldwide. More
Brighton, UK-based insight and foresight platform Signoi has unveiled a new service analysing videos from any source, and including the use of higher-order semiotic frameworks which it says can 'pinpoint significant shifts in motifs within a video, and ultimately capture the whole narrative in its essence'. More
Following last week's news that ESOMAR is to rerun its Council elections after uncovering 'serious misconduct', the industry body is to hold an Extraordinary General Meeting (EGM) to schedule the rerun, agree an extension to the sitting Council's term, and brief members on its investigation. More
WPP has acquired full-service eCommerce agency Diff, whose offer includes site optimisation and user testing. Terms of the deal have not been disclosed. More
Tesco and dunnhumby have announced the next phase of the Tesco Media & Insight Platform, with new onsite and in-store media channels, and a self-serve capability. More
New York-based data activation, curation and identity platform Audigent has integrated audience segments from consumer credit data agency Equifax into its platform, to provide anonymized insights including how much consumers earn and the type of cars they own. More
US-based digital experience platform (DXP) Crownpeak has acquired product discovery specialist Attraqt for an undisclosed sum. More
Dan Olley, CEO of Tesco-owned customer data specialist dunnhumby, is joining financial services company Hargreaves Lansdown in the Chief Exec role. A dunnhumby spokesperson told DRNO that Olley will continue as dunnhumby CEO until a successor is appointed in the coming months. More
Insight group STRAT7 has launched a consulting practice called STRAT7 Advisory, to advise business leaders on how to embed consumer understanding into all aspects of their decision making - from market analysis, strategy creation to implementation, to enabling internal processes. More
Cynthia Pachovski has been formally named Chief Executive Officer of Ipsos Canada, following the retirement of Gary Bennewies earlier in the year. More
IPG Health's US-based data, analytics and media company SOLVE(D) has been rolled out across the UK, Germany, France and Spain, to provide omnichannel offerings and capabilities to support and complement the network's agencies and clients in the region. More
In New Zealand, insights platform Yabble has launched an AI-powered tool called Summarize, to generate summaries of insights from long-form data at 'unprecedented speed'. More
AdTech solutions company AdAdapted has partnered with Comscore, to provide CPG brands with demographic insights, while confirming to beer, wine and spirit advertisers that the AdAdapted network is legal drinking age (LDA) compliant. More
In the US, data science-driven retail planning solutions provider Invent Analytics has raised $7.5m in a Series A round of funding, which it will use to continue its expansion in North America and Western Europe, and to invest in its AI-powered solutions. More
London-based customer insights and analytics platform Chattermill has raised $26m in a Series B round of funding, which it will use to support its expansion in the US and Europe, and develop its partner network worldwide. More
In the US, full service shopper behavior specialist Alter Agents has appointed Heather O'Shea as Chief Research Officer, and Casey Willard as Chief Analytics Officer, while promoting Eddie Francis to the role of Chief Operating Officer. More
In the US, decision intelligence platform Tellius has added new features to help enterprise users unify disparate datasets, and analyze siloed data. More
In the UK, the Market Research Society (MRS) has given both its new Sustainability Research Award and this year's Liz Nelson Grand Prix Award to The Behavioural Architects and New South Wales Department of Planning & Environment, for work which resulted in an increase in tree planting in Sydney. More
In the US, data protection specialist Protopia AI has raised $6m in a seed round of funding, which it will use to further build its engineering teams, go-to-market efforts and product features. More
In the US, YouTube ad platform Channel Factory has hired three execs to inform global product strategy - Tanya Kolosova as Director of Analytics and Data Science; James Rooney as Senior Vice President, Global Head of Product; and David Silva as Director of Product Design. More
Chicago-based QualSights has launched a platform called 'Product Consumption Intelligence', to passively measure behavior in the home. More
Insights and CX platform DISQO has appointed Scott Henderson, a Salesforce veteran of more than twenty years, as its new Chief Financial Officer. More
Kantar Public, the division recently sold to investor Trilantic Europe, has announced the appointment of former VMLY&R exec Mark Hinton-Jones as its new Global CFO. More
In San Francisco, video analytics company Twelve Labs has closed a $12m seed extension funding round, for use in adding product features, continuing R&D, and for further development of its foundation model for video understanding. More
Consumer research platform Catalyx has appointed Jenny Kieras, formerly of The Insights Family, as Global Head of Accounts. More
In the US, Research Results has appointed former MarketCast and Phoenix MI employee Jeremy Engelin as Senior Vice President, Field Management, working remotely from upstate New York. More
Chicago-based in-store retail media platform Cooler Screens has appointed long-time dunnhumby exec Artem Lavrinovich as Chief Data and Product Officer. More
Industry body ESOMAR is to rerun its elections for Council after uncovering what it calls 'serious misconduct'. The association has fired two members of staff, but stresses that no complaints have been made about the conduct of candidates. More
Australian customer insights and advisory consultancy Fiftyfive5 has been acquired by professional services giant Accenture for an undisclosed sum. More
Long-time Kantar CFO Olivier Lefranc has joined automated insight-gathering and sample management platform Cint, as Chief Financial Officer, based in Paris. More
In Australia, data collection agency TKW Research Group has acquired mystery shopping specialist Retail Reality, for an undisclosed sum. More
Marketing insights and analytics solutions provider ScanmarQED has acquired marketing attribution and digital data integration platform Roivenue. Terms were not disclosed. More
UK-based consumer intelligence platform QuMind has launched a solution called Dynamic StoryBoards, to help clients bring context-rich insights into 'one clear visual'. More
AI-driven customer intelligence platform Frame AI has raised $7.6m in a funding round, which it will use to boost sales, and expand its offer combining natural language and event data to understand customer journeys. In addition, Media6Degrees co-founder David Honig has joined the firm. More
In Canada, environmental, social and governance (ESG) insight platform FigBytes has raised $10m in a funding round, along with a $4.5m debt facility, and will use them to expand its sales and marketing, customer success and product development initiatives in North America, Europe and India. More
Next15's data, MR and advisory group Savanta has merged four previously acquired companies - ComRes, MSI, YouthSight and MindSpark - under the Savanta brand name. More
Insight firm MetrixLab has opened an office in the Philippines, and has appointed Bernadette Verde as Senior Client Director, based in it. More
Cologne, Germany-based media intelligence provider UNICEPTA has acquired British-based digital and media intelligence specialist Marble Global, for an undisclosed sum. More
UK-based retailer Marks & Spencer has acquired the brand, technology and data of personalised fashion marketplace Thread, which has gone into administration. Terms of the acquisition were not disclosed. More
Apollo Intelligence, which provides data and insights to the healthcare and life science industries, has hired Rey Lado for the new role role of Chief People Officer. More
Chicago-based consumer insight specialist Numerator has added LGBTQ+ demographic attributes to its Numerator Insights platform, which provides access to a further 2,500 demographic, psychographic and media consumption attributes that consumers share directly with Numerator. More
Social media monitoring platform Talkwalker has added 'large language models' to the Blue Silk artificial intelligence engine at the core of its consumer intelligence platform. More
Continuing our month-long focus on Data Visualization Sandro Kaulartz, Chief Innovation and Product Development Officer at Ipsos Social Intelligence, talks to MrWeb's Nick Thomas about Topic Modelling, data hybridization and the democratization of data science. Available to read or watch. More
Canada's Marketing Research and Intelligence Association (MRIA) has announced that it has agreed to support the transition of its members to the Canadian Research Insights Council (CRIC), ESOMAR, and CAIP Canada, as it winds down the organisation. More
In the US, computer graphics marketing and management consulting firm Jon Peddie Research (JPR) has acquired Babel TechReviews, a benchmarking site for performance analysis, XR reviews, and insights. Terms of the deal have not been disclosed. More
UK insight agency Walnut Unlimited has launched a division called Walnut Social Research, bringing together public sector and social researchers previously operating under the ICM Unlimited brand name, which has now been retired. More
UK-based insights and data firm Delineate has moved Ché Mainwaring into the newly created role of Cymru Development Director, responsible for leading and coordinating the further expansion of the firm's technology and operations centre in Wales. More
Former Spotify / Meta exec Khurrum Malik has joined digital media measurement and verification firm Integral Ad Science as Chief Marketing Officer, based in New York. More
Audio and podcast data and measurement tech firm Triton Digital has appointed former Xaxis exec Josh Yamuder as Director of Partnerships, Programmatic Marketplace. More
On-demand data collection service Shepper has launched a solution allowing UK retailers and marketers to check how products and promotions are being offered in physical stores, within a day of briefing, and with insight reports returned in under 48 hours. More
In the US, analytics and intelligence platform Babel Street has acquired AI-powered multilingual text analytics platform Rosette for an undisclosed sum. More
US-based Netail, which helps retailers identify and track competitors online, has raised $5m in a seed round. The funds will be used to expand into new markets, enhance its product offerings, and open an office in Hong Kong. More
Kids, teens, parents and family market intelligence provider The Insights Family has appointed Clive Maudsley as Managing Director, replacing Will Pearce, who had held the position for less than a year. Meanwhile founder Nick Richardson is stepping down from as CEO to focus on specific areas. More
Australia-based strategic insights consultancy Nature has hired long-time ad agency exec Trudi Sampola for the newly created role of Director - People and Culture. More
In the US, former Facebook / Meta data director Kamal Shaik has joined real estate sector social media app REAL Messenger as Chief Data Officer (CDO). More
Conversational intelligence firm Deepgram has raised $47m in a Series B add-on, bringing the total funding round to $72m. More
Our 2022 Data Visualization special issue is published today. In this featured article, Forsta's VP Global Sales Manny Rodriguez outlines a strategy for designing and implementing visualizations that 'reach audiences, tap into their mindset and encourage them to make a move'. More
Ipsos has announced the sale of its people-counting and footfall solution Retail Performance, to US-based RetailNext, in which it will take a minority stake. More
Private equity consortium Becketts Bidco has completed its £1.61bn acquisition of London-based B2B information services provider Euromoney Institutional Investor. More
Munich, Germany-based health insights company Temedica has raised EUR 42m in Series B funding, including a new EUR 25m extension. Money will be used to expand its range of solutions providing 'holistic insights into the care realities and journeys of millions of patients'. More
Ecommerce enablement platform AppHub has acquired Reviews.io, whose software facilitates customer reviews, loyalty programs, surveys and the management of user-generated content. Reports suggest the buyer paid around $72m in cash and shares. More
In Canada, the AIR MILES Reward Program has beta-launched a media services platform called AMP Media, to help brands reach, engage and connect with 'highly receptive' audiences. More
In the US, machine learning-based retail database Luz, built for market research, competitor tracking and product development, has been renamed Particl. The firm has also raised $8.5m in a Series A round of investment, which it says it will use to 'disrupt' the MR sector. More
Buynomics, which uses simulation technologies to digitize and predict customer purchasing behaviour, has raised EUR 13m in a Series A round of funding, which it will use to grow its product and commercial teams, and expand to the US market. More
US-based online video ad and analytics tech firm Innovid has partnered with ad performance analyst NCSolutions (NCS), to enable CPG organizations to create and deliver 'more effective ads' with purchase-based audiences and sales measurement solutions. More
Sponsorship intel company SponsorPulse has partnered with first-party data platform Dynata and programmatic media firm MiQ to launch its Audience Network in North America, enabling advertisers to reach target audiences across sport, music, entertainment and charities. More
Santa Monica, California-based contextual ad intelligence platform GumGum is to add attention measurement metrics to all display creative campaigns running on its platform next year. More
AdLiven, which offers app marketing creative for mobile gaming, has launched a solution called AdLiven Insights, providing data about how and when a user engages with playable ads, for use by advertisers, brands and marketers. More
Professional services network EY has acquired Australia-based data and analytics firm Bridge Business Consulting for an undisclosed sum. More
New York-based TV ad targeting specialist Simulmedia has partnered with Comscore, to integrate the latter's audience segments into its TV+ platform and help clients drive tune-in promotion wherever audiences are watching. More
US-based customer experience (CX) specialist Zendesk has announced that its acquisition by an investor group has been completed. This follows recent news that Zendesk had made 5% of its workforce redundant. More
In the US, no-code app usage data platform MadKudu has raised $18m in a Series A round of funding, which it will use to triple the size of its team in 2023, investing in product and engineering to increase the breadth of users it serves. More
In the US, broadcast and Connected TV technology provider Amagi has acquired Streamwise, provider of a data aggregation and reporting platform for content distributors. Terms of the deal have not been disclosed. More
US firm Propel Software has launched a product information management (PIM) solution, allowing clients to deliver tailored product content to customers. More
Culture, community panels and smart digital research specialist Verve has opened a Social Intelligence hub in Brighton, on the south coast of the UK, and a Communities hub in Toronto, Canada. More
Stagwell Group's global insights and strategy firm National Research Group (NRG) has appointed Sushma Panchawati as Senior Vice President, Content & Strategy, overseeing the firm's presence in the Asia Pacific (APAC) region. She is based in Singapore. More
In the US, data analytics and customer intelligence specialist J.D. Power has launched a modular on-demand system called 'Modern Retailing as a Service' (MRaaS), to help the automotive industry adapt to changing consumer preferences and trends in vehicle shopping and purchasing behavior. More
In the US, enterprise data intelligence provider Alation has raised $123m in a Series E round of financing, which it will use for company growth, global expansion, and driving product innovation. The funding values the company at more than $1.7 billion. More
In the US, mobile marketing tech firm DigitalReef has acquired Vyng, which provides contextually relevant visuals to a mobile device's lock screen with every phone call, message, and notification. Terms of the deal were not disclosed. More
AI-based customer data platform (CDP) Amperity has appointed Seema Kumar as Chief People Officer and Megan McDonagh as Chief Marketing Officer. More
Ipsos has appointed former GfK/Nielsen exec Istvan Hajnal to lead its new dedicated Audience Measurement Data team, in the Netherlands. More
Global online communities specialist InSites Consulting has appointed Els De Paepe as Chief People Officer (CPO). She succeeds former Join the Dots CEO Quentin Ashby, who has moved to the role of Global Head of ESG (Environmental, Social and Governance). More
Continuing our month-long focus on Data Viz and with the special issue out tomorrow, Infotools CEO and co-founder Ant Franklin argues that industry leading data visualization involves a perfect blend of art and science, and explains how to achieve that balance. More
Global tech consulting and outsourcing giant Capgemini has acquired behaviour change specialist 23red for an undisclosed sum. More
Former Market Research Society (MRS) President Jeremy Bullmore is retiring from his role as a non-executive director of WPP, at the age of 93. To celebrate his work over nearly seven decades, friends and colleagues have launched a portal called 'Best of Bullmore,' showcasing details about his career. More
Research and CX tech provider Forsta has appointed long-time FinTech exec Henry Pooley as Managing Director for the Asia Pacific region. He is based in Sydney, Australia. More
In New York, digital asset management (DAM) platform Tenovos has secured a $10m Series B round of funding, co-led by Stanhope Capital Group, Bertelsmann investment fund BDMI and S4S Ventures, which is backed by shareowners of Sir Martin Sorrell's S4Capital. More
VeraData, which offers a data science platform for donor acquisition and reactivation in the non-profit sector, has raised a 'significant' investment from private equity firm Beringer Capital, for investment in 'talent, capabilities, and technology'. More
Netherlands-based full service agency DVJ Insights has opened an office in Helsingborg, Sweden, servicing global and local clients in the Nordic region and led by Client Consultants Pontus Egnér and Henrik Dieden. More
Chicago-based QualSights has raised $7.7m in Series A funding, earmarked for recruitment, expansion of sales and marketing functions, and investment in R&D. The Board of the rapidly-growing company now includes Mitch Barns and Gian Fulgoni. More
In Australia, former Kantar and Hall & Partners exec Steven Howlett has joined independent marketing and communications agency Bastion as MD of its Bastion Insights division, based in Melbourne. More
US agency Gongos, a division of InSites Consulting, has promoted eleven-year company veteran Alfred Ishak to the new role of Vice President, People Strategy. More
In Canada, privacy-preserving machine learning and natural language processing tech firm Private AI has raised $8m in a Series A round of funding, which it will use to expand operations across Europe and enhance its products, including the launch of a self-service tool. More
US-based digital media measurement and analytics firm DoubleVerify (DV) and video hosting service TikTok have expanded their partnership, to offer advertisers post-campaign brand safety and suitability measurement. More
Information services and data analytics firm Creditntell has acquired grocery sector research and data provider MTN Retail Advisors. Terms were not disclosed. More
In the US, enterprise software developer IgniteTech has acquired knowledge management platform AnswerHub, for an undisclosed sum. More
In the UK, Kantar Public has appointed former ONS exec Ed Dunn as Senior Director in Population Studies. More
In the UK, sensory and consumer research agency MMR Research Worldwide has appointed former long-time Kantar execs Simon Quirk, as Head of its Oxfordshire-based Research team, and Phil Jones, as Global Account Director in London. More
In the US, global comms intelligence company Cision has acquired social media and news media monitoring and analytics product Factmata, which uses AI to identify and track 'fake news' across articles, blogs, tweets and other social media conversations. Terms were not disclosed. More
US-based B2B targeting specialist Primer has raised $12m in a Series A round of funding, which the firm says it will use to continue making its product more intuitive, and to increase the breadth and depth of its data sources. More
In the US, cross-media data specialist Advocado has launched an integrated data platform called Guac, to deliver spot attribution reports with context - such as in-market weather data and detailed search keyword insights. More
Consumer sensory insights specialist MMR Research has opened a new 'ASEAN sensory hub' facility in the Pasir Panjang area of Singapore. More
UK TV broadcaster Channel 4 has announced a data partnership with Sainsbury's loyalty card initiative, Nectar360, to support advertiser targeting on Channel 4's streaming platform, All 4. More
Digital media measurement and verification firm Integral Ad Science (IAS) has appointed former Interpublic exec Tania Secor as Chief Financial Officer, leading the Global Finance Team. She will join on December 5th. More
UK full service agency Boxclever has appointed Amy Thomson as Qualitive Research Director in London, while Alison Gilbertson joins as Analytics Research Director, based in the firm's Leeds headquarters. More
US-based super{set}, which founds and builds data-driven software companies, has appointed former Salesforce exec Jon Suarez-Davis (JSD) as Chief Commercial Officer, leading market strategy and development for the group's portfolio of companies. More
Self-service programmatic ad platform StackAdapt is expanding its partnership with Mobile audience data and targeting specialist Adsquare, to offer a global footfall attribution solution and niche audience targeting capabilities at scale. More
In the US, AI-driven advertising personalization platform Omneky has raised more than $7m in a seed round extension, bringing the seed round total to $10m and earmarked for updates to its platform. More
Beginning a month-long focus on data visualization, the Forsta CEO talks to MrWeb's Nick Thomas about empathy, athletes, M&A, investing in tech, and 'seeing the future through mountains of data'. Available to read or watch. More
Professional services business Accenture has acquired a major stake in Japanese data science company Albert Inc. Terms of the deal have not been disclosed. More
UK commercial television broadcaster ITV has partnered with TV insights company Adalyser, to launch a 'Share of Voice' tool, through which advertisers can benchmark their TV presence. The broadcaster has also launched a retail matching tool called Matchmaker. More
US and Israel-based product growth platform Loops.ai has launched with a $14m in a seed round of funding, which it will use to continue refining its insights engine and scale its team. More
In the US, human resources solution HR Acuity has acquired Speakfully, which provides a platform for employees to voice workplace concerns. Terms of the deal have not been disclosed. More
Translation and research service provider Mission Translate has appointed William Powell as US-based Sales Director, and Filip Stanić as Senior Project Manager, focused on the US side of the business, while Robyn Berry joins in the UK as Marketing Manager, also with a US focus. More
Digital analytics provider Heap has released a tool called Journeys, which visually maps the paths users take when using a digital product, enabling clients to understand everything users do on their site or with their product. The firm has also launched several new privacy features. More
In the US, market research technology and survey programming company Jibunu has launched a survey text editor tool, to expand its DIY features. More
Cross-platform audience measurement company iSpot.tv has made a strategic investment in television and CTV viewer engagement specialist TVision, as part of a $16m round. More
In New Orleans, full-service data collection firm Rep Data has announced the closing of a $6.25m Series A round of funding, and says it will continue the rapid expansion of its team. More
UK-based attention measurement platform Lumen has merged with media-buying platform Avocet, with the combined business taking the Lumen company name - and announcing a £3m funding round. Terms of the deal have not been disclosed. More
London firm FlexMR has enhanced its suite of analysis and reporting tools with the launch of ActivateMR - using a variety of in-platform data collection sources to help researchers build collaborative, real-time dashboards. More
Sir Martin Sorrell's S4 Capital has reported 26.5% like-for-like revenue growth, in a third quarter trading update. Reported revenue was up 68.2% to £300.1m, and the firm says operational EBITDA for 2022 is in line with a revised target of c.£120m. More
Event-driven data engineering platform Quix has raised $12.9m in a Series A round of funding, which it will use to grow its team, and accelerate investments in product, partnerships, community and open-source initiatives. More
Consumer insights provider Toluna has acquired the qualitative research technology platform developed by online MR specialist Further, for an undisclosed sum. This technology will be integrated into the end-to-end solution Toluna Start, to launch a new service called 'Toluna Start Qual'. More
In the US, the audit committee of the Media Rating Council (MRC) has voted to continue its suspension of Nielsen's National TV Ratings service, but says that reinstatement could occur 'relatively soon' following 'significant progress' by the company on most issues. More
Data-driven marcoms business The Bliss Group and data science specialist Ringer Sciences have launched an audience intelligence platform called the Executive Signals Platform (ESP), to analyze the behavior of executives across a range of sectors. More
In Australia, communications agency alt/shift/ has launched a Behaviour Change division, to provide research-based tools for in-house campaign development. More
In the US, consumer data analytics company Lytics has appointed long-time Webtrends exec Jeff Seacrist as Senior Vice President, Product & Product Marketing. More
US-based company Vizit, which captures consumers' interactions with online commercial imagery to generate models of their visual preferences, has raised $10m in a Series A round of funding. More
US-based healthcare and life science services firm Communications Media Inc. (CMI) has re-positioned its Audience Intelligence practice to connect audience strategy, marketing/ad research, social media intelligence and data insights. More
Behavioral and location insights specialist Near has raised $100m in a new round of funding, as it prepares to become a publicly traded company. More
Customer experience management specialist Sprinklr has extended its partnership with Salesforce, promising clients a more complete view of their customers. More
Digital advertising body IAB Tech Lab has launched an initiative aiming to provide structure and standards for ad buying across all TV formats / platforms, including the development of video watermark technology and open-source, auditable measurability for tracking ad creative. More
Ed Keller, co-founder of consumer conversation specialist Keller Fay Group, is joining non-profit MR educational institute the MRII (Market Research Institute International) as Executive Director, effective from Monday (November 14th). More
Stockholm, Sweden-based brand tracking and consumer science specialist Nepa has appointed Sonja Thorngren as Chief Financial Officer, following the recent resignation of Ann-Christine Fick. Thorngren will join the company and the group management team on 6th February next year. More
Inex One, operator of an 'Expert Network Marketplace', has launched a platform allowing users to connect and chat with survey vendors, send requests for quotes, receive bids, select providers and run projects all in one place. More
UK television broadcaster ITV has launched a tool called Automated Contextutal Targeting (ACT), to provide advertisers with insights into 'moods, objects and moments' in programmes that they can use to 'fine-tune' their campaigns. More
San Francisco-based Agent IQ has raised $10m in a Series A round of funding. The firm provides solutions to help banks engage with their customers. More
Comscore has reported a third quarter revenue rise of just 0.3% - to $92.8m from $92.5m in last year's Q3. Adjusted EBITDA was little changed at $11.7m (up 3.5%) while one-off costs turned net income of $2m a year ago into a net loss of $52.4m. More
International data collection and research tech company Schlesinger Group has hired former Kantar Americas CEO Reed Cundiff as Chief Executive Officer, following Steve Schlesinger's move into the role of Executive Chairman. Meanwhile Isaac Rogers becomes company President. More
In the US, experience management group Momentive has launched a solution for its SurveyMonkey platform, which it says will help product managers, marketers, insights professionals, pricing managers and other professionals determine the optimal price point of a product in hours. More
The US Census Bureau has moved Albert Fontenot to the newly created role of Executive Senior Advisor for Decennial Census Programs, with long-time employee Deborah Stempowski taking over his previous position as Associate Director for the Programs. More
In Australia, research and brand strategy consultancy Pollinate has launched a Sustainability division, to help organisations understand society's expectations in the area, and adjust business goals to meet shifting demand. More
Insights provider MetrixLab says it is trialling a methodology allowing respondents to answer survey questionnaires using voice recordings. More
In the US, customer experience (CX) intelligence platform DISQO has released its first 'Brand and Outcomes Lift Industry Benchmarks' report, offering normative data on the full-funnel effectiveness of ad campaigns. More
Mobile research and sample specialist On Device Research (ODR) has launched a solution called Omnichannel Brand Impact, to provide brands, ad agencies and media owners with single source measurement for multi-media campaigns. More
Culture, community panels and smart digital research specialist Verve has made five senior research appointments across its hubs in Chicago, Sydney and London. More
BARB, the UK's television audience measurement service, has issued an invitation to tender for a contract to run its content ID system, from January 2025. More
Experience management specialist Alida has secured a $60m loan, led by National Bank of Canada through its Technology and Innovation Banking Group, and co-led by BMO, Comerica, and Silicon Valley Bank. The funding will be used to fuel global expansion plans. More
In the US, MR and customer and employee experience tech firm Forsta has appointed former Google exec Joel Headley as Vice President of Product Management, Rio SEO, tasked with accelerating the latter's capabilities into the Forsta HX platform. More
In France, Mytraffic, which provides data insights for physical places, has raised EUR 30m in a Series B round of investment, which it will use to hire in Italy, Germany, Spain and the UK, and grow its existing offices in Berlin, Madrid, Barcelona, London and Milan. More
Youth and family researcher Smarty Pants has hired Samantha Davis and Lautaro 'LC' Cabrera for its position of 'Insights Whiz', while appointing Elizabeth Aparicio as Research Manager. In addition, the firm has promoted Emily Arbour to Senior Research Manager and Sabrina Roth to Research Analyst. More
Canadian polling, MR and strategy firm Leger has acquired US research company 360 Market Reach, which works across the CPG, retail, health and wellness, luxury and travel sectors. Terms of the deal have not been disclosed. More
In the US, customer and employee engagement specialist PeopleMetrics has acquired market research consultancy The Melior Group for an undisclosed sum. More
Australia-based consumer data company Pureprofile has promoted Anna Meiler to the newly created role of Managing Director, APAC Data & Insights, while former Dynata exec Martin Tomlinson joins as Country Manager for New Zealand. More
Marcoms giant WPP has announced that John Rogers has decided to step down as Chief Financial Officer, and will be succeeded by former dunnhumby CFO Joanne Wilson. More
In the US, cross-screen television insights and analytics provider Samba TV has acquired Disruptel, whose AI technology 'deconstructs' on-screen content /ads in real-time, identifying the people, brands and products that appear. Terms of the deal have not been disclosed. More
Digital customer data and experience platform AutoLeadStar has raised $40m in a round of growth funding, which it will use to expand its investment in technology. More
Ipsos has begun a share buyback programme of up to 2% of capital per year, as part of its four-year plan, which is designed to accelerate growth and shareholder value. More
Knowledge management platform Stravito has launched a feature called 'Scrapbook', through which individuals can 'recycle and reuse' the most relevant insights from multiple reports. More
Analytics firm Escalent has acquired commercial vehicle and off-highway powertrain data provider Rhein Associates, for an undisclosed sum. Together with a partnership with Work Truck Solutions, Escalent will expand its existing Commercial Vehicle and Fleet Research practice. More
In the US, research and advisory firm Forrester has reported third quarter revenue of $127.7m, up 8.1%, led by the Research division which saw growth of 10.3% to $87.0m. More
Australian omnichannel attention measurement company Amplified Intelligence has expanded to the US, opening an office in New York and hiring former Unruly exec Alex Khan for the newly created role of EVP Global Partnerships. More
Online community specialist C Space has appointed Iraisa Jones as Global Chief People Officer (CPO), replacing Phil Burgess who has left after eleven years to start a new venture. More
In New York, GfK has hired client-side exec Matthew Wright as Account Director for the US POS Tracking (Tires) panel. More
Israel-based Dataloop, which helps business manage the entire data life cycle for their AI projects, has raised $33m in a Series B round of funding. The money will be used to expand globally, specifically by building teams in the US, Europe and India. More
In the US, data clean room software developer Habu has partnered with location intelligence specialist Reveal Mobile, to introduce a clean room for privacy-compliant location data. More
SurveyMonkey owner Momentive has reported a net loss of $20.3m during the third quarter, down from $22.9m a year earlier, while revenue rose 6% to $121.4m. More
In the UK, marketing intelligence and programmatic media specialist MiQ has acquired privacy-focused audience platform AirGrid, for an undisclosed sum. More
Israel-based near real-time consumer insights provider Revuze has raised $12m in a round of growth investment, supported by NPD Group's former CEO and Chair. Proceeds will be used for expansion into the US, to scale technology, and to continue to innovate. More
In the US, tech research and advisory firm Information Services Group (ISG) has acquired organizational change management (OCM) business Change 4 Growth, for an undisclosed sum. More
In the US, decision intelligence company Morning Consult has expanded its Economic Research division with the appointment of two former Federal Reserve Board analysts, Sofia Baig and Akber Khan, who join as Economic Research Analysts. More
US data company Epsilon has expanded to the LatAm region through the acquisition of Buenos Aires-based Retargetly, which provides audience insights and measurement capabilities to clients across Latin America. Terms of the deal were not disclosed. More
In the US, multi-mode healthcare fieldwork company GlocalMind has appointed long-time Dynata exec Tim McCarthy as Senior Vice President, Client Services. More
Customer experience (CX) platform Emplifi has appointed Ken Smith as Chief Revenue Officer, while Vijayanta Gupta joins in the newly created role of Chief Growth Officer. More
Insurance and energy sectors analyst Verisk has sold its Edinburgh-based research and consulting company Wood Mackenzie to investor Veritas Capital for $3.1 billion in cash, with an additional 'contingent consideration' of up to $200m. More
In Australia, research and brand strategy consultancy Pollinate has opened new offices in two state capitals, Brisbane and Adelaide. More
Momentive's research software solution SurveyMonkey has formed a partnership with the Penn Program on Opinion Research and Election Studies (PORES), to understand the driving forces behind the 2022 US midterm elections. More
In the US, Suffolk University's Sawyer Business School has integrated iMotions' biosensor research platform to launch an on-campus human behavior lab called X-Lab, which is dedicated to advancing academic research and integrating it into the school's curriculum. More
London-based strategic insight agency Truth Consulting has appointed former Yonder director Hamish Asser as Senior Director, to help grow the company's quant offer and capabilities. More
In the US, video feedback platform Discuss has added a number of privacy and security capabilities to its 'Made for Pharma' solution, enabling experiences to be shared while mitigating the risks associated with so doing. More
Raleigh, NC-based location intelligence specialist Reveal Mobile has enhanced two of the attribution reports available in its geofencing platform VISIT Local, to enable marketers to estimate in-store sales and return on ad spend. More
ESOMAR has announced the election of Nikki Lavoie as its 2023-2024 Council President, replacing Kristin Luck who has completed her two-year term and will now serve an additional two years in an ex-officio capacity. MindSpark founder Lavoie is currently Council Vice President. More
Social media monitoring platform Talkwalker has promoted Lokdeep Singh to the role of Chief Executive Officer, replacing Tod Nielsen, who has been with the company for just over a year. Singh is based in Luxembourg. More
Customer experience (CX) platform Emplifi has acquired ratings and reviews site Pixlee TurnTo, which also provides user-generated content (UGC), and influencer marketing solutions. Terms of the deal have not been disclosed. More
In the US, mobile research specialist MFour has launched a new unified home for all its SaaS products, under its existing MFour Studio brand. Within it, a new analytics workbench called Consumer Explorer allows clients to blend consumer opinion data from surveys with behavioral data collected via observation. More
In New York, Kantar has partnered with data-driven TV ad firm Blockgraph, to advance convergent TV measurement capabilities through privacy-first technology. More
Unblu, which provides financial services companies with conversational software to improve digital customer experiences, has been acquired by Swiss Post, Switzerland's national postal service. Terms of the deal were not disclosed. More
In the US, data intelligence company Galileo has raised $18m in a Series A round of funding, which it will use to continue to grow its engineering and go-to-market teams, and to expand its platform to support new data modalities. The firm has also launched a free version of its platform. More
MR and customer and employee experience tech firm Forsta has partnered with CX data specialist GemSeek to launch predictive net promoter scores (pNPS), through which clients can access predictions about 'silent customers' who don't respond to surveys or submit feedback. More
US tech platform Meta, which owns Facebook, Instagram and WhatsApp, has received accreditation from the Media Rating Council (MRC) for its content-level Brand Safety on Facebook. More
Kantar has hired Barbara Yacuzzi as Chief Financial Officer, Americas, while for North America, Paul Evers has been named Chief Client Officer; Henry Tam, EVP Sales; David Boyd COO; and James Potter, Chief Brand Solutions Officer. More
Culture, community panels and smart digital research specialist Verve has launched a service called 'People & Planet', to help brands develop consumer-centric ESG strategies and initiatives (environmental, social and governance). More
Nielsen has expanded its Total Ad Ratings (TAR) in Taiwan, with the incorporation of YouTube measurement for desktop and mobile, following its launch in three additional APAC markets two weeks ago. More
Manchester, UK-based consumer insights business Vypr has raised an additional £3.4m, which it will use to scale its product intelligence platform and consumer app, and invest in its commercial and product teams. More
Digital intelligence provider Similarweb has partnered with EDO - a predictive platform that measures behavior driven by Convergent TV advertising - to produce a scaled solution for CTV measurement. More
Cinchy, whose platform unlocks data from enterprise apps and connects it in a universal data network, has raised $14.5m in a Series B round of funding, which it will use to expand both its team and its dataware (data warehouse) technology. More
Dr David Theodore Bottomley AM, who has died aged 97, started one of the first market research consultancies in Australia, and convened the first meeting of what later became the country's national research association (now The Research Society). More
Cologne, Germany-based media intelligence provider UNICEPTA has acquired Swiss media analysis firm Adwired; and has announced the launch of a new media review service called Executive News Briefing. More
Ad agency network M&C Saatchi looks set to remain independent, after a court session failed to get sufficient shareholder approval for Next 15's bid. The move was effectively blocked by investment vehicle ADV, whose own rival bid had earlier failed to find favour with the Saatchi Directors. More
Neuro-Insight Chief Executive Shazia Ginai is moving on from the role next month to become Chief Growth Officer at fast-expanding research platform Catalyx More
In Romania, media monitoring and analysis agency Klarmedia has announced the acquisition of competitor firm Media Image Group, for an undisclosed sum. More
Sydney-based marketing investment analytics start-up Mutiny has rebranded as Mutinex; given its co-founders new titles; and appointed Adam Beaupeurt, Don Li, Alex Kosheliev and Claire Bertolus in senior roles. More
Insight firm MetrixLab has added a hybrid AI-powered tool called PACT Instant to its suite of packaging design testing solutions, promising in-depth evaluation of existing and new designs with results in as little as 48 hours. More
Dynata has appointed a new Chief Executive: former Dodge Data and Analytics head Mike Petrullo replaces longstanding leader Gary S. Laben. More
Video-based insight specialist UserTesting, Inc. is to be acquired by private equity firms Thoma Bravo - the owner of Medallia and J.D. Power - and Sunstone Partners, for around $1.3 billion in cash. The investors both have shares in UserZoom, and say they will combine the two companies. More
Australian broadcast industry body Commercial Radio & Audio will introduce a new hybrid audience measurement system for its GfK metropolitan radio surveys, from March next year, and describes it as 'the most significant investment and change to [radio measurement] in Australia since ratings began'. More
Community engagement platform OpenWeb has announced $170m in Series F funding, valuing the company at around $1.5 billion. More
Digital promotions and media tech company Quotient has rolled out its European grocery savings app Shopmium in the US, promising clients the ability to increase brand trial and loyalty while measuring online and off-line shopper interactions. More
AI-based retail, CPG and supply chain planning platform Impact Analytics has raised $10m in a round of growth funding, which it will use to continue expanding its retail solution suite, and scale its customer success, sales and marketing organizations in the US, EMEA and Asia. More
In Germany, digital customer experience API provider Ninetailed has raised EUR 5m in a seed round of funding, which it will use to expand its team, add new technology and solution partners to its network, and continue developing its architecture. More
Ipsos has reported a 14.3% increase in reported third quarter revenue, to EUR 601.5m from EUR 526.3m a year earlier. Organic revenue growth was 5.3%, while 8.0% resulted from currency effects. More
In the US, behavioral analytics and advisory firm Escalent has launched a solution called Tech TrustBuilder, to help understand how brands can build on consumer trust in the technology that drives products, services and experiences. More
Havas Media Group (HMG) North America is adding OTT and linear television viewing data from cross-screen television insight and analytics provider Samba TV to its 'Converged' proprietary audience and data management platform. More
In the UK, Ipsos has appointed Nathan Bransden as Director of Strategy and Advisory, a new policy consultancy within the group's Public Affairs division. More
Hard-to-reach audience access provider Smart Connect Research (SCR) has appointed former MIS Managing Director Romain Leray as Chief Revenue Officer, working remotely from France. More
Full-lifecycle digital services transformation company Ness Digital Engineering has been acquired by private equity firm and GfK shareholder KKR, from its previous owner The Rohatyn Group. Terms of the deal were not disclosed. More
In the US, data platform Crisp and in-store retail marketing and trade promotions agency Promomash have partnered, to launch a new solution allowing CPG brands to access and analyze actual product sales, shipment and trade spend data in one place. More
British-based video feedback and analytics company Voxpopme is to acquire US company HubUX, which provides a platform and service for quick turnaround qualitative and user experience (UX) research. Terms of the deal have not been disclosed. More
Culture, community panels and smart digital research specialist Verve has appointed seven new graduates at its office in Manchester and headquarters in London. More
In the UK, the Information Commissioner's Office (ICO) is warning organisations to assess the public risks of using emotion analysis technologies, before implementing these systems. The regulator says those firms which do not 'act responsibly' will be investigated. More
A third (33%) of the global public personally trust market research companies, compared to 19% who don't, according to the latest GRBN Global Trust Survey. More
Israel-based 'direct answer' and insight platform Ask-AI has raised $9m in a seed round of funding, which it will use to accelerate growth, expanding both its operations and its business reach. More
Consumer insights provider Toluna has acquired US-based 'agile market research' and analytics solutions company GutCheck, for an undisclosed sum. More
Digital publishing execs Nana B. Nyantekyi, Shannon Terry and Andrew Johnson have launched Spiny.ai - a content analytics, publisher intelligence and ad revenue generation business. The launch has been supported by a $2.5m venture capital funding round. More
Mobile phone data firm RealityMine and app-based data firm Qrious Insight have partnered, to offer behavioural custom panel building and community management along with behavioural targeted surveys for brands and their agencies. More
US-based DISQO has appointed former Google exec Nicholas Weaver as VP of Engineering, leading development of the firm's B2B SaaS product portfolio, as well as its consumer-facing mobile and desktop applications. More
In London, personal data business CitizenMe has launched a self-service platform called the Ethical Human Data Marketplace, which it says will help marketers understand the changes in citizens' behaviour resulting from the use of smart devices, web3 and the metaverse. More
In the US, billing and payments platform PayNearMe has launched a suite of analytics solutions called PayNearMe Insights, providing payments and consumer behavior data to help clients understand the health of their business, predict outcomes, and adapt payments strategies. More
Experience management specialist Alida has added a product called 'Conversational Surveys' to its Total Experience Management (TXM) platform, to drive higher engagement with customers through interactive feedback. More
Field Agent, which provides store-level audits, shopper insights and product trial solutions, has acquired distributed workforce management platform SimpliField for an undisclosed sum. More
Ipsos has moved Hamish Munro into the position of APAC Chief Executive Officer, replacing Christophe Cambournac who will move into a global role with the business. Additionally, South East Asia CEO Suresh Ramalingam has been named Chief Client Officer for the APAC region. More
In the US, game analytics platform ByteBrew has raised $4m in a seed round of funding, which it will use to create new technologies for developers, and to expand its team. More
In the UK, the Royal Statistical Society (RSS) has confirmed that Dr Andrew Garrett will be its next President, when Professor Sylvia Richardson's term of office comes to a close at the end of this year. More
In Texas, audience insights provider StoryFit has raised $5.5m in a Series A round of funding, which it will use to expand client solutions and hire for machine learning, marketing and sales roles. The company has also appointed Andy Terrel as Chief Technology Officer. More
In the US, B2B marketing intelligence provider Clearbit has launched a solution called Capture, to provide marketing teams with access to high-intent buyers. More
In New York, machine learning-based ad platform AdTheorent Health has launched a solution called 'Predictive Audiences', allowing programmatic advertisers to identify the most qualified audiences to target, without relying on personalized information or user IDs. More
Australia-based consumer data company Pureprofile has announced record revenue of $12m (up 17%) and EBITDA of $1.0m for the quarter ending September 30th - despite a decision to shutter its Pure.amplify Media business in the UK. More
In New York, Banyan, which offers services such as automated expense management, fraud reduction and shopping offer development using item-level receipt data, has raised $43m in a Series A round of funding. More
Video-based insights provider UserTesting has upgraded its 'Human Insight Platform' to help clients observe and understand how their customers feel and why. They include what the firm says is the virtual environment equivalent of a one-way mirror for focus group observation. More
US firm The Next Practices Group (NPG) has acquired Atlanta, GA-based content intelligence and strategy company Content Science. Terms were not disclosed. More
Reston, VA-based decision intelligence platform Tellius has announced a $16 million Series B funding round, which will be used to enhance its product, expand its go-to-market capabilities, and recruit for sales, marketing and product engineering functions. More
In Galway, Ireland, investigative intelligence analytics specialist Siren has appointed Dr Ryan Clarke as Managing Director of a new strategic and applied projects division, Siren Consulting. More
Digital Technology Advisory Group (DTAG), the former Cello Health unit recently sold to a private equity firm, has announced an investment in brand sustainability insights specialist Citizen Good Consulting. More
In New York, purchasing behavior specialist Behaviorally has launched the PackPower Score, a one-number predictor of the sales impact of new packaging designs. More
New York-based end-to-end consumer insights platform Suzy has announced a number of product enhancements including the addition of video open-ends, Max Diff choice rankings, and an integrated data visualisation tool, Data Explorer. More
London-based strategic insight consultancy Rainmakers CSI has announced new hires including Megan Bateman as a Consultant, and Diellza Osmanaj and Sonny Dewhurst as Associate Consultants; and has promoted George Randell and Chris Tough to Senior Consultant roles. More
Full service B2B research-focused Australian agency ACA Research has announced five new hires: Senior Account Managers Phil Newbold and Natasha Burnley; Account Manager Melissa Borg, Account Executive Paj Johnstone and Graduate Researcher Angus McLachlan. More
In the UK, more firms continue to report growth in marketing budgets than decline, despite the country's soaring cost of living and economic / political uncertainty, according to the IPA Bellwether Report. However, the net positive balance was at its lowest for 18 months. More
Experience management specialist Qualtrics has announced the launch of CrossXM, a new product line providing automated insights into how clients' employee, customer and brand experiences impact one another - and identifying actions to improve them. More
SurveyMonkey owner Momentive Global Inc has been approached regarding a possible sale and is discussing its options with advisors, according to Bloomberg. More
Marketing group Stagwell has acquired Epicenter Experience, a software company using mobile and location data to map and sequence complex patterns of consumer behavior. Terms were not disclosed. More
Ipsos has promoted twenty-year company veteran Lauren Demar to Chief Sustainability Officer and Global Head of ESG. More
Brand measurement firm On Device Research has appointed Syutra Permatasari as Account Director for Dubai and the MENA region, charged with growing its advertising effectiveness solutions and other offers in UAE and beyond. More
Technology and business services analyst and advisory firm HFS has appointed three Practice Leaders: Murali Thata for Banking, Financial Services and Insurance, Mike Finn for Employee Experience and Sustainability, and Ashish Chaturvedi for Supply chain, Retail, and Disruptive Tech. More
Nielsen has announced the addition of YouTube measurement for desktop and mobile to its Total Ad Ratings (TAR) cross-media measurement solution in Indonesia, the Philippines and Thailand. More
Auckland, New Zealand-based insight consultancy TRA Group (The Research Agency) has appointed futurist and trend forecaster Laura Mulcahy in the newly created role of Director, Cultural Strategy. She is based in its Melbourne office, where two other senior hires have also been announced. More
CTV and omnichannel media measurement and planning specialist EMX by Big Village has partnered with Kroger Precision Marketing (KPM) to make Kroger's retail sales data available to advertisers through its Data Connected Private Marketplace (DCPMP) offering. More
Nielsen will report viewing figures for streaming pioneer Netflix in the US, via the former's Digital Ad Ratings (DAR) product, beginning early next year. Verification services DoubleVerify and Integral Ad Science will also be on hand to ensure the streamer's new ads are delivered appropriately. More
Consumer data giant IRI has teamed up with Lasso Partners, a healthcare marketing and analytics platform within the IQVIA group, to give users of the latter's proprietary audience builder, Blueprint, access to IRI's purchase data for CPG and OTC healthcare products. More
Paris-based experience optimization company AB Tasty has acquired Epoq internet services GmbH, an AI-driven recommendation and smart search solution headquartered in Ettlingen, Germany. More
In the US SmartCommerce, a provider of data-centric, AI-assisted solutions for CPG and related industries, has paid an undisclosed sum to acquire eCommerce optimization and category/channel insights specialist Basketful. More
In the UK, brand and communications research agency The Nursery Research & Planning has appointed Tasleem Rehmatullah as Account Director in its Health team, and Nicola Wright as Account Director in its Quantitative team. The firm has also made four promotions. More
Canadian polling, MR and strategy firm Leger has appointed long-time Ipsos exec Paul Lauzon as Senior Vice President in its Vancouver officer, with a focus on lottery and gaming research. More
In the US, customer engagement software and services specialist Khoros and social media listening company Talkwalker have announced a partnership promising clients 'insight to action' media and communications tools. More
SurveyMonkey parent company Momentive has made 11% of its workforce redundant, as part of what it calls a restructuring plan to improve operating margins and improve efficiency. More
The shareholders of northern European research firms RAIT, Dive and Intra have agreed to move the companies under a new holding company called STATCO. Ownership and branding of the individual businesses will remain unchanged. More
Netflix has joined Disney+ in signing up with BARB, the UK's audience measurement body - a major move forward in measurement of streaming services and the first time Netflix has joined an industry-owned audience currency. More
Insights group MetrixLab is opening a second UK office, in Manchester, and appointed three people to work in it: Cecily Crawley joins as a Team Lead and Richard Lomax as an AD, while recent joiner Sam Smith will move from remote working. Three more positions are being recruited. More
Kantar has launched its Sustainable Transformation Practice in New Zealand, led by Executive Director Jason Cate. More
In London, data collection services provider Teamsearch has hired former Askia exec Nick Southwood in a newly created business development role. More
Canada-based holding company Rival Group has appointed long-time Mintel exec Shawn Vaughn as Chief Growth Officer, leading Go-To-Market teams across both its mobile-first insight community platform Rival Technologies and its experiential insight specialist Reach3 Insights. More
Ad tech firm The Trade Desk has appointed Dataxu co-founder Willard (Bill) Simmons as Vice President of Product, responsible for driving innovations and data science applications across its media buying platform. More
London-based in-product research platform Ribbon has raised £2.6m in a seed round of funding, for use in continuing to build out its technology and grow its team. More
In the US, online survey and research services provider QuestionPro has acquired customer experience, journey mapping and analytics platform provider SuiteCX for an undisclosed sum. More
Middle East-based customer communications platform Unifonic has acquired Israel-based conversational AI and analytics solutions provider Sestek, for an undisclosed sum. More
In the US, predictive modeling and marketing analytics platform Keen Decision Systems has secured an undisclosed amount of add-on Series B financing, which it will use to further develop its decision optimization engine, rooted in predictive analytics. More
Data solutions business Sagacity has acquired London-based marketing and insight agency REaD Group, for an undisclosed sum. More
US-based Notably, which helps teams collect, analyze and share qualitative research, has raised $1.5m in an investment round. Funds will boost engineering, machine learning capabilities and overall company growth. More
US-based DataScalp, which captures consumer experience data and uses it to rank companies in a performance dashboard, has opened its doors with the launch of an airline ranking platform. More
Marcoms group Dentsu has launched new gaming data and insights capabilities across 21 markets globally, bringing together research panel data from its Consumer Connection System (CCS) with specialist gaming data from Global Web Index (GWI). More
Ad tech and data company Big Village (formerly known as Engine) is to add visualization technology from customer experience and research tech firm Forsta to its CARAVAN Omnibus Surveys, allowing clients to create results presentations for sharing with exec teams and stakeholders. More
US-based financial services quant specialist Javelin Strategy & Research has appointed Babs Ryan as Lead Analyst for its Digital Lending practice. More
IronVest, whose technology is designed to protect personal accounts and personal data from fraud, has emerged from stealth mode with a $23m seed round of funding. The investment will be used to further expand the team and accelerate go-to-market efforts. More
In the US, music sector software developer Cipolla Analytics has appointed long-time media researcher Ed Cohen as Chief Research Officer, overseeing the expansion of its SpotGPS intelligence software for radio. More
In the US, marketing platform Okendo has launched a customer intelligence solution called Connect, allowing eCommerce brands to collect consumer insights at scale and deliver more personalized commerce experiences. More
Israel-based sustainability intelligence provider Continue AI has raised $5.7m in a seed round of funding, which it will use to accelerate its R&D and go-to-market efforts. More
Research, insight and advisory services provider Maru Group has been acquired by marcoms network Stagwell, which already owns both the Harris and Harris Poll brands. Terms of the deal were not disclosed. More
Portugal-based consumer neuroscience platform MindProber has expanded to the US, following its closure of a $5.5m Series A round of investment; and has appointed former Toluna / MetrixLab exec Marco Pasqualina as Chief Revenue Officer. More
Online research, data and analytics tech group YouGov has launched a self-serve tool called Survey Direct, in the UK and US, allowing users to build surveys with 'granular' targeting capabilities and receive results within an hour. More
NielsenIQ's new product research and innovation division BASES has launched a solution called Creative Product AI, describing it as a breakthrough in how products are tested, screened and optimized. More
US-based cultural intelligence provider Collage Group has hired Gregory Cypes for the newly created role of Chief Product and Technology Officer, tasked with 'reimagining' its platform to focus on the intersection between software, data science and insights generation. More
Experience management (XM) platform Qualtrics has launched a 'Government Web Experience' solution, asking public sector site users about their experiences and helping with web design, content and performance optimization. More
Tech-led insight agency FlexMR has hired for four new roles. Hannah McGeoghegan joins as Participant Engagement Manager and Kris Hamilton as Scrum Master in the Tech Development team; Lily Nawara as Research Associate; and Charisma Agyemang as Business Development Representative. More
Marcoms company group WPP has opened a Campus in Toronto, bringing together 2,000 people from across its agencies. More
Nielsen has announced the completion of its previously announced sale to a private equity consortium in an all-cash transaction valued at approximately $16 billion, including the assumption of debt. More
In the US, location and behavior-based targeting firm Gravy Analytics has launched a privacy-enhancing technology called PrivacyCheck, to help organizations ensure location data generated at sensitive locations is not used, shared or resold. More
Australia-based strategic insights consultancy Nature has hired Aliya Hasan for the newly created role of Strategy Director, based in Melbourne. More
US-based data collection and digital research agency Azure Knowledge has expanded its leadership team with the appointment of Remek Gabrys as European Business Unit Head in London, and Justin Blomgren as Vice President of Client Development, based in Atlanta, GA USA. More
Text analytics specialist Canvs AI has launched a connector for the Forsta Survey platform, enabling users to import responses to open-ended questions, along with relevant cross-tab data, directly into Canvs for analysis. More
Hello Ara, which conducts research through conversations rather than surveys, has officially launched a 360 degree AI-based methodology called #Explore, to help brands engage 'future users'. A discussion of the approach won best paper at ESOMAR Congress 2022, held in Toronto last month. More
Singapore-based digital customer experience solutions provider TDCX has expanded to Turkey, where its new campus will offer capabilities in Turkish and Arabic, in addition to European languages. The firm also plans to expand to Brazil, Indonesia and Vietnam in the next twelve months. More
Kantar has added three new brand metrics to its Link AI for Digital predictive tool - Aided Awareness, Consideration and Purchase Intent - which it says 'make it possible to forecast digital ad effectiveness and brand consideration in as little as 15 minutes'. More
President Joe Biden has signed an executive order outlining US commitments to safeguarding personal data in transfers between the States and the EU. The rules slot into the new Privacy Framework agreed in principle in March this year, intended to replace the fallen Privacy Shield arrangement. More
Global sensory and consumer research agency MMR Research Worldwide has promoted Jennifer Brown to the role of US Managing Director. More
UK-based insights and data firm Delineate has brought in Sandra Garbuno Alcantra as Head of LATAM. She worked for more than twenty years at Kantar, latterly as a Senior Client Lead. More
London-based open source Business Intelligence platform Lightdash has launched its core product for general use, and announced seed funding of $8.4m. More
Australia-based real-time media monitoring company Streem has enhanced Engage social intelligence tool with the launch of a number of new performance metrics. More
In Europe, Nielsen has partnered with FMCG cash-back app Shopmium, a subsidiary of its existing US partner Quotient Technology, promising improved segmentation-based digital marketing for the post-cookie world. More
Marketing tech business PC Dreamscape had added four to its leadership team: Dmitri Zolotkovsky as CFO, Dave Hogan as CTO, Rose Zory as CHRO and Harmon Lyons as EVP and General Manager. More
UK television audience measurement body BARB is looking for suppliers to recruit for an expanded panel. Submissions are due by 7th November 2022, with work beginning in January. More
In the US, ad measurement and optimization platform VideoAmp has released a solution called 'Second-by-Second Ads Viewership', offering actualized results with inputs from both Smart TV ACR and STB viewing data across more than 39 million homes. More
US-based media optimisation platform Measured has launched a new benchmark comparison tool, and announced its official launch in the UK. More
New York-based qualitative research platform Sympler has appointed long-time Phoenix Marketing International (PMI) execs John Schiela as Chief Client Officer and Kristin Jutton as Head of Marketing. More
Indian healthcare and medical fieldwork specialist Krea has re-appointed Sridhar Mani, this time as Chief Revenue Officer, based in the firm's Chennai headquarters. More
US-based digital media measurement and analytics firm DoubleVerify (DV) has launched the DV Attention Lab, to help advertisers optimize campaign performance using data on ad engagement and ad exposure. More
New York-based Revelio Labs has raised $15m in a Series A round of funding, which it will use to expand its offering for corporate HR and strategy. More
In the US, holding company Buffalo Groupe has acquired full-service specialist research company Sports Marketing Surveys (SMS) USA, and its ActionWatch subsidiary, for an undisclosed sum. More
Canadian polling, MR and strategy firm Leger has acquired a minority stake in Cube, which specializes in user experience (UX) and consumer neuroscience. Terms of the deal have not been disclosed. More
Kantar has appointed Steve Silvers to lead its newly combined Creative & Media Solutions business, with responsibility for growth strategy and product innovation for the division. He is based in the US. More
Computer graphics marketing and management consulting firm Jon Peddie Research (JPR) is to acquire UK-based Display Daily, a media outlet for data, analysis, news and insights for display and component companies across Europe. Terms of the deal have not been disclosed. More
London-based design research agency The Big Picture (TBP) has promoted Chris Aukett and Laura Pereira to serve as Joint Managing Directors. Former MD John Cassidy becomes company Chairman. More
GfK has appointed former Hawkeye exec Mike Chung as West Coast Lead for its AutoMobility study, based in the Los Angeles area. More
In the UK, Omnicom-owned data-driven marketing agency network Hearts & Science has promoted Amy Matthews for the newly created role of Chief Experience Officer (CXO). More
Marcoms group WPP has acquired insights-led branding agency Passport Brand Design, which conducts consumer research to help establish how a brand can best serve its audience. Terms of the deal were not disclosed. More
In the UK, specialist research, evidence and advisory business Kantar Public has appointed Zarina Ward as Chief People Officer, and as a member of the Global Management Board. More
4Sales, the advertising arm of UK TV broadcaster Channel 4, has partnered with media consumer behaviour measurement firm ViewersLogic to develop a platform which measures an individual consumer's journey to purchase, rather than just the media they consume. More
US entrepreneurs Alex Shamir, Jordan Shamir and Andrew Stetsenko have launched a platform called Yofi, to help brands and retailers understand their 'actual' customers, their motivations, and the best way to interact with them. The team has raised $1.5m in a pre-seed round of funding. More
WPP-owned marcoms network Wunderman Thompson has appointed Preeya Vyas as Global Chief Experience Officer, to lead its Customer Experience (CX) practice. She will be based in New York. More
In the US, product data platform SmartCommerce has acquired Myxx Solutions, whose marketing platform offers consumers personalized shoppable recipes, and uses its 'list-to-cart' technology to connect consumers to food retailers. Terms of the deal have not been disclosed. More
In the US, online sample provider EMI Research Solutions has appointed Angie Trujillo Emrie, Goshen Perry and Sahil Mehta as Directors of Business Development. More
London-based digital transformation consultancy Kin + Carta has promoted Adam Hasemeyer to the role of Group Chief Executive Officer for the Americas region. He replaces Kelly Manthey, who moved into the position of Global CEO in July. More
Google has announced that its Surveys and Surveys 360 solutions will no longer be available after November 1st, as it believes in their current form they are no longer the best way to help businesses of all sizes run custom market research. More
Kantar's TGI consumer data team has partnered with location intelligence company Adsquare to help brands build targeted, cookieless and ID-free localised ad campaigns in Great Britain and France. More
Customer experience management specialist Sprinklr has announced plans to more than quadruple the size of its Singapore-based Research and Development (R&D) Center to up to 100 professionals, during the next 36 months. More
Nielsen has announced that its 'always on' Digital Ad Ratings (DAR) will now include measurement of YouTube video ad campaigns, simplifying campaign measurement by eliminating the need for advertisers and agencies to manually tag or enable campaigns. More
Research technology provider Cobalt Sky took home two gongs at this year's MRS Operations Awards, including the main prize, the Premier Award for Operational Excellence. The awards ceremony took place at The Curtain, in Shoreditch, London, last Thursday evening. More
Strategic insight consultancy The Forge, headquartered in London, has appointed Jill Sarsfield and Danielle Todd as Senior Quantitative Directors. More
In the US, comms agency Vox Global has opened a Behavioral Insights practice, led by SVP and company Partner James Baril, with support from Partner Jessica Abensour. More
In the US, database management system SingleStore has raised $146m in a Series F-2 round of financing. Funds will be used to fuel continued growth and strategic initiatives. More
In the US, consumer research and strategy consultancy Bastion Insights has appointed long-time Hall & Partners' exec Joanna Fanuele as Chief Executive Officer. She replaces outgoing CEO Chris Hubble, who founded the agency in 2009. More
Yahoo! and audience data and targeting specialist Adsquare have partnered to help advertisers in EMEA markets develop their digital out-of-home (DOOH) campaigns, using Adsquare's footfall measurement and audience scoring segments. More
In the US, B2B tech purchase intent data and services provider TechTarget has launched a solution called 'Priority Engine for Healthcare', to deliver customized insights for B2B organizations targeting the healthcare sector. More
Global online communities specialist InSites Consulting has appointed former Crowd DNA exec Erryn Balzan as Business Director, based in Sydney, Australia. More
Omnicom-owned data and analytics firm Annalect has named Marie Clayton UK Managing Director, and part of the firm's senior EMEA leadership team. More
In the US, hotel sector specialist Cogwheel Marketing has launched a reporting and business intelligence tool, which aggregates data from multiple sources to provide a 360-degree view of a hotel's online presence. More
Research agency 2CV has added Matt Haydock as Research Director in its UK Qualitative team; Jonathan Smetherham in its Singapore team as Research Director; and Heath Gregory in the US as an Associate Director. More
Nielsen has appointed long-time Amway exec Deepak Mann as Director, Marketing Effectiveness, based in Mumbai, India. More
In the US, marcoms network Stagwell has appointed Mansoor Basha as the first Chief Technology Officer for its Marketing Cloud (SMC). More
In the US, Comscore has set out a cost-cutting restructuring plan, which will see an undisclosed number of employees lose their jobs. More
In the US, online survey and research services provider QuestionPro has launched a tool called CX Reputation, which monitors and analyzes public ratings from reviews sites and other sources about a company's brands or products, and provides insights based on this feedback. More
Monnai, a consumer insight infrastructure for fintech businesses, has raised $3.15m in a seed round of funding, for use in further developing its platform, for new hires, and continued global expansion. The solution is used by clients in India, Asia and Latin America, with plans to expand into North America. More
Stockholm, Sweden-based brand tracking and consumer science specialist Nepa has announced that its Chief Financial Officer, Ann-Christine Fick, has resigned for 'personal reasons'. Fick will remain at the company until December, and a search for her replacement has commenced. More
SurveyMonkey parent company Momentive has added AI-based solutions to capture brand and market insights and improve product experience; enable customers to survey multiple audiences at once; and to reach niche or specialized audiences. More
In the US, media intelligence and analysis provider Muck Rack has raised $180m in a Series A round of funding, which it will use for continued company growth and to enhance its offerings. More
New York-based consumer trend insights business Cassandra has hired Claire Richland as Manager of its syndicated young consumer study, the Cassandra Report. More
Digital promotions and media tech company Quotient has added a feature allowing marketers to measure the impact of shopper promotions and couponing on media such as digital out-of-home, sponsored search, and on- and off-site display. More
India-based full service market research firm Market Xcel Data Matrix has appointed long-time Issues & Answers exec Mohit Gour as President Market Xcel (USA). Additionally, Shilpi Alagh joins the company as an Associate Director. More
US-headquartered shopper and digital marketing consultancy Behaviorally has opened a hub in Dubai, where it has appointed former Nielsen MD Abhik Gupta as a Consultant. More
London-based strategy and insight consultancy Basis has appointed Paul Eccles as Managing Partner its Health division in New York. More
In the US, shopper experience consultancy Searchspring has raised an undisclosed amount of funding from equity firm PSG, which it will use to expand its product innovation and for go-to-market expansion - both across the US and internationally. More
Sampling and ResTech company InnovateMR has expanded its senior supply team with the appointment of Gaurav Sharma as Vice President of Global Sample in India, and Mark Rasmussen as Senior Director of Global Supply, based in the US. More
GfK has transferred Dave Melnick to a newly created role, Commercial Account Development lead for its Consumer Life trends study in North America. More
Singapore-based digital customer experience solutions provider TDCX has expanded in the Philippines, with the opening of an office in Iloilo. More
In the US, private equity firm Thompson Street Capital Partners (TSCP) and investment fund Endicott Capital have acquired a major stake in cross-media advertising intelligence provider MediaRadar from Frontier Growth, which will remain a minority shareholder. Terms have not been disclosed. More
Consumer insights provider Toluna has added multimarket research capabilities to its Toluna Start platform, to enable users to target unlimited markets through a single setup process, and analyze global data through a single reporting link. More
In the US, online sample marketplace PureSpectrum has hired former Dynata and Reimagine exec Jonathan Flatow as its first Chief Strategy Officer, and as Chief Counsel. More
Multinational consumer goods company Reckitt has launched an online innovation hub called Ignite, through which it aims to create solutions to solve 'some of the world's greatest challenges'. More
EssenceMediacom, which will combine digital strategy, data-driven creative, analytics, and tech capabilities with multichannel, audience planning and strategic media expertise, has appointed Benjamin Wei as China Chief Executive Officer. More
Digital experience analytics firm Contentsquare has launched a new capability, called Digital Experience Monitoring (DEM), which allows businesses to better understand the impact of web site speed on customer experience and conversions, and improve web site performance. More
In the US, product and packaging consumer insights firm Curion has launched the Curion Score - a product benchmarking tool that allows brands to compare their product to 500 million data points within the company's proprietary insights database. More
Cultural insights and strategy consultancy Crowd DNA has opened an office in Los Angeles, headed by recently appointed David Stewart. The firm has also hired Hina Hussain as Head of Agency in New York, and Radha Patel as a Director in Singapore. More
London-based mobile research and sample specialist On Device Research has appointed M:Metrics co-founder Seamus McAteer as an independent Director, to help build the business in North America and advise on overall product and corporate strategy. More
In Washington DC, decision intelligence company Morning Consult has appointed long-time Ipsos exec Jessica Schneider as Global Head of Client Services. More
In the US, HR analytics dashboard Employee Cycle has closed a $2.5m seed round of financing, which it will use to support the development and launch of its Employee Data Platform (EDP), and to hire for its sales, marketing and engineering departments. More
Hong Kong-based DOOH (digital out-of-home) performance marketing automatization tool Displayforce has raised EUR 500k in a pre-seed round of financing, which it will use to expand further into Europe and enhance its sales and marketing. More
Long-time Kantar group CEO Eric Salama has been appointed as Global Chair of recently divested unit Kantar Public. More
Ipsos has appointed 24-year company veteran Jean-Michel Mabon in the role of Head of Mergers and Acquisitions, responsible for overseeing buys in connection with a growth plan the group announced in June. More
Marcoms agency Dentsu International will shift its local TV buying to a Comscore-based currency, supporting transactions on advanced audiences in all 210 US local markets, through a new partnership just announced. More
In San Francisco, user experience (UX) research firm AnswerLab has raised an undisclosed sum of funding from media, entertainment and comms investor Shamrock Capital. The investment will drive the continued growth and expansion of AnswerLab's service and team. More
Research and customer / employee experience technology provider Forsta has announced upgrades to its online focus group solution InterVu, integrating high quality video and audio for virtual experiences, enhancing sharing features, and adding quick polls and other features. More
Conversation intelligence specialist CallMiner has hired former Evergage and Salesforce exec Jonathan Ranger as Chief Customer Officer (CCO). More
Media intelligence and data science holding company LiiV Group has hired Vito Covalucci as its first Group Chief Product and Technology Officer. More
In the UK, insight agency Relish has made three senior hires: Tamara M'Bazbaz joins as a quant-focused Insight Director, while Huw Williams and Gemma Baldwin both return to the company. More
Mobile app ad insights and analytics platform Appsumer has launched a free cross-channel dashboard and reporting solution called Appsumer Starter, to help 'scaling' smaller app advertisers gain automated performance insights for the channels they most commonly use, including Meta, Google and TikTok. More
In the US, merchandising, marketing and supply chain solutions provider SymphonyAI Retail CPG has partnered with event intelligence firm PredictHQ, to help clients prepare for the impact of events such as public holidays, school holidays and 'observances'. More
YouGov has launched free 'Lite' versions of its BrandIndex and Profiles tools, allowing users to analyse their target audiences and track brand performance for no charge. More
US-based verbatim analysis software firm Ascribe has announced a new release of its AI Coder, which it says enables responses to be coded and a summary delivered within an hour. More
Dublin, Ireland-based research agency Behaviour & Attitudes (B&A) has hired former RDSi director Davina O'Donoghue as a full-time Board Director. More
US television measurement and analytics company 605 has announced a data and tech collaboration agreement with streaming TV measurement and intelligence platform Conviva, to provide a de-duplicated view of media consumption in US households. More
Indian-owned consumer insights company Hansa Research has partnered with experience management platform Qualtrics, to help organizations monitor their brand health performance and build their brands in the country. More
In the US, tourism industry data intelligence and analytics specialist Zartico has raised $20m in a Series A round of funding, which it will use to grow its engineering and product teams, and expand its machine learning, AI and predictive capabilities. More
Text analytics software firm Relative Insight, headquartered in the UK, has appointed long-time IBM exec Kimberly Shernoff to lead its US-based sales team from the firm's new Philadelphia office. More
In the US, marcoms network Stagwell has launched a Risk and Reputation business unit, to help business leaders audit the issues most important to their stakeholders, develop proactive and reactive strategies, and monitor and measure the impact of positions on business reputation. More
Kantar has expanded its YouTube measurement services, allowing marketers to assess ad effectiveness in both single channel and multi-channel campaigns. More
Automated insights platform Zappi has hired MRS Board Chair Sinéad Jefferies for a newly created role with a global remit, Senior Vice President of Customer Transformation. More
Dublin-based RED C Research has promoted five members of its team, including Brian Greene to the position of Head of Data Analytics. More
In the US, former Infutor COO Kevin Dean has joined predictive analytics and marketing data provider AnalyticsIQ as Chief Strategy Officer. More
In New York, crypto market intelligence provider Messari has raised $35m in a Series B round of funding, which it will use to expand its team and continue to develop offerings such as its newly launched Protocol Metrics and Data Apps. More
In the US, healthcare sector predictive analytics and market research agency Trilliant Health has launched an analytics tool called the Provider Directory, offering near real-time intelligence about physician behavior to provider organizations, health plans, life sciences companies, and investors. More
Marcoms agency Allison+Partners has launched a methodology called Brandgeist IQ (BGIQ), to measure the real-time cultural relevance of brands. More
In the US, the Media Rating Council (MRC) has released the final version of its standards for measuring the outcomes of advertising and media buys, as well as the data used to do that. More
In New York, people analytics platform Knoetic has raised $36m in a Series B round of funding, which it will use to hire for its Product, Engineering, and go-to-market teams. More
Winners have been announced for the second 'Insight250' awards, which recognise MR industry 'leaders, visionaries and pioneers'. The list rings the changes, with only 40% of last year's winners appearing again. More
Swedish eye tracking tech firm Smart Eye has expanded its Affectiva Emotion AI technology with the launch of 'Conversational Engagement' and 'Conversational Valence' metrics, to provide insight into consumer responses to content, using facial analysis for online qual research. More
Cannabis industry data and business intelligence provider New Frontier Data has promoted Amanda Reiman to the role of Chief Knowledge Officer, replacing John Kagia who has been named Director of Policy for the Office of Cannabis Management for the state of New York. More
Experience management platform Qualtrics has launched a solution called Video Feedback, to help organizations capture qualitative video feedback from their customers, analyze both words and emotions, and use that data to make business decisions. More
Text analytics specialist Canvs AI has updated its platform, including its processing pipeline, to support the volume of open-ended text uploaded for analysis, with customer experience, brand tracking, and audience feedback, the three fastest growing categories. More
Toronto, Canada-based online and telephone data collection agency The Logit Group has agreed to acquire the assets and business of US-based Issues & Answers (I&A), including its Virginia Beach head office. Terms of the deal have not been disclosed. More
UK-based text analytics software firm Relative Insight has opened an office in Philadelphia - its second location in the US. More
In the US, healthcare market research firm InCrowd has launched a syndicated MR solution called 'Essentials' to provide life sciences companies with ongoing, real-time access to market performance metrics. More
In the US, full service shopper behavior specialist Alter Agents has appointed former Hall & Partners US CEO Michelle Castle as Chief Innovation Officer. More
In the US, digital ad tech company PubMatic has acquired media measurement and reporting platform Martin for an undisclosed sum. More
Predictive analytics platform Ocurate has launched a system called 'Lead Scoring', to help organizations allocate funds to recapture high value customers based on their likely consumer lifetime value (LTV). More
Global media agency network Mindshare has appointed former Kantar EVP Mausami Prasad as National Head of Strategy & Insights, based in Mumbai, India. More
In Australia, PR platform Medianet has renamed its Mediaverse research business 'Medianet Insights', and says it will provide analysis to subscribers of the parent company's PR plans without the need for a separate media monitoring service. More
In the US, former Microsoft exec Malli Vangala has joined newly merged consumer data and insights providers IRI and The NPD Group as Chief Strategy Officer. He succeeds Wei Lin Wong, who will now focus on his role as President of Retail. More
Experience management (XM) platform Qualtrics has launched a system of XM Benchmarks, to help organizations compare their customer satisfaction, patient perceptions and employee engagement levels against industry peers and competitors. More
Act-On Software, which uses customer behavior, preferences and data to guide engagement strategies, has hired former SurveyMonkey exec Jeffrey Coleman for the newly created role of Chief Customer Officer. He is based in Portland, Oregon. More
In New York, content creation and personalization platform FindMine has received a new round of venture capital funding, which supplements a previous seed round and brings the total raised to date to $9.9m. More
TV ad measurement firm iSpot has appointed Jodie McAfee as Senior Vice President of Agency Partnerships, to expand and deepen cooperation with agencies and lead initiatives aimed at helping those firms to integrate iSpot's products for buying, planning and optimization. More
Amazon has added new features to three tools, 'Manage Your Experiments' (for product content optimization), Search Analytics Dashboard and Product Opportunity Explorer - giving sellers customer insights and analytics data to launch new products and increase sales. More
In the UK, full-service agency IFF Research has appointed Hilary Burkitt, Sarah Cheesbrough, Daniel Pearmain and Jagjit Dosanjh-Elton as Directors in its London office. Dosanjh-Elton has been named the company's first Chief Financial Officer. More
Business data analyst Sightfull has raised $18m in a Series A round of funding, which it will use to accelerate product development and expand its team across a number of departments. More
Culture, community panels and smart digital research specialist Verve has appointed Kylie Fitzpatrick as a Director in its Manchester Hub. Additionally, the company has made hires in Sydney and London, along with six London promotions. More
In London, Kantar has given Genpact CEO Tiger Tyagarajan a seat on its Board of Directors. More
Kroger Precision Marketing (KPM), the retail media business of supermarket giant Kroger, which is powered by the chain's loyalty card data business 84.51 degrees, has expanded its private programmatic marketplace to include video and CTV inventory. More
In Australia, mobile out-of-home (OOH) company Ads on Wheels has launched an impression measurement tool called AMPED. More
In Canada, spatial analytics platform Cognitive3D has raised $2.5m in a seed funding round, and says it will double headcount during the next eighteen months. More
In London, media intelligence provider Onclusive has appointed former Escalent exec Rob Stone as Chief Executive Officer, following the resignation of Manuel Moerbach, who has returned to New York. More
In Germany, recently launched consumer insights and research tech firm Horizon has raised $1.4m as part of a pre-seed funding round. In addition Annie Melnic, previously Head of Consumer Insights for Outdoor Sports at adidas, has joined the company as Head of Data Analytics & Insights. More
Nielsen has partnered with healthcare audiences provider Swoop, auto insights specialist Polk, and ad and MarTech company Epsilon to expand its audiences portfolio, which includes its Audience Planner and Advanced Audience Posting tools. More
Data and research tech company Schlesinger Group has launched 'Quantitative Recruitment-as-a-Service', to help users build online communities / panels globally. The firm has also appointed former Ipsos SVP of Operations Joe Mulvaney as Senior Vice President of North American Qualitative. More
In the US, computational science and AI specialist Altair is to acquire advanced analytics and machine learning software company RapidMiner. Terms of the deal have not been disclosed. More
Comscore has appointed Geet Lulla as VP Sales for Asia Pacific, Atul Nandoskar as Sales Director in Mumbai, and Madan Acharya to manage client insights across APAC. Meanwhile Visakh Vijayakumar has been promoted to Sales Director in Bangalore. More
In the US, tech research and advisory firm Information Services Group has launched the ISG Experience Assessment Center, to evaluate the health of business relationships and the quality of workforce experiences. More
Marketing intelligence and programmatic media specialist MiQ has sold a majority stake to private equity firm Bridgepoint, in a deal said to value the company at up to $1 billion. More
Automotive giant General Motors will be the first advertiser to integrate its own first-party data with media group NBCUniversal's identity platform, NBCUnified. More
In New York, automated consumer research firm quantilope has appointed Elizabeth Carducci, a founding member of CX platform Medallia, to its Board of Directors. More
Web data platform Bright Data has announced the acquisition of eCommerce insights provider Market Beyond, adding digital shelf analytics to its range of services. On the back of this buy, the firm is launching a new division, Bright Insights. More
On-demand insights provider Toluna has appointed Jeff Claypoole as General Manager, Americas, responsible for sales and revenue growth in the region. More
In Melbourne, Australia, strategic insights consultancy Nature has added five new staff: Katy Oakley as Head of Marketing; Rachel Leticia as Design Specialist; and Mikayla Samuels, Khushboo Pandey and Sophie Wallis as Associate Directors. More
German research firms Exevia GmbH and Psyma Health & CARE have announced a merger, and with immediate effect will operate within the larger Psyma Group AG as Psyma+Exevia Health GmbH. More
In New York, trade body the Advertising Research Foundation has launched a new initiative called the ARF Attention Validation Project, which aims to 'inform the market' about the workings of different attention measurement solutions and the extent of their replicability and 'convergent validity'. More
In the US, the Federal Trade Commission has filed a lawsuit against attribution and measurement solutions company Kochava, claiming its sells sensitive geolocation data from mobile devices. Kochava says it's fully compliant and is now suing the FTC in return. More
Shopper and digital marketing consultancy Behaviorally has opened an office in Hanoi, Vietnam, and appointed Tomas Emmers there as Vice President. More
Digital experience analytics firm Contentsquare has extended its partnership and integration with customer journey analyst Namogoo, adding detailed contextual information to its customer behavior data, with particular benefits in understanding first-time and unknown site visitors. More
Manchester, UK-based mobile device monitoring specialist RealityMine has announced three promotions to support client growth and ongoing product development: Craig Parker becomes Product Manager, Sarah Davis Head of Operational Excellence, and Richard Stewart Delivery Manager. More
US-based 'customer-centric' insights specialist Gongos has promoted Meaghan Hafner to Vice President, Health Care. More
Ipsos India has launched a new large sample, nationwide omnibus running multiple times per month and offering rapid turnaround research. More
Viewer engagement metrics firm TVision and attention measurement specialist Lumen Research have announced a formal partnership promising cross-platform attention measurement for US and UK customers; with TVision developing a new UK-based, opt-in panel. More
US-based customer experience management specialist Sprinklr continues its rapid growth, this week announcing a revenue rise of 27% in the second quarter, ending July 31st, to $150.6m. The firm will also have a new CRO, Paul Ohls, as Luca Lazzaron steps down on October 1st. More
Berlin-based, AI-powered brand tracking and consumer insights platform Latana has raised EUR 36 million in a Series B round of equity and debt financing. Funds will be used to scale Latana's marketing and sales operations, grow its consumer-facing product teams, and for R&D. More
In North Carolina, US. media research firm Coleman Insights has appointed Scott Musgrave as the newest member of its executive team, focused on sales and starting on Monday 12th September. More
Charlotte, NC-based CX analytics and insights platform Stratifyd has raised $10m in a Series B3 round of funding. The firm recently appointed Eric Healy as CEO and Jake Darley as CFO. More
Today we lost our Queen. Should a specialist b2b paper like DRNO feel the need to comment? Perhaps not, but it's truly a once in a lifetime event, and my republican colleague is on holiday, so here are a few personal observations. More
Private equity firm Beringer Capital has spent an undisclosed sum to acquire a majority stake in Toronto, Canada-based Dig Insights. More
Online survey and research services firm QuestionPro has expanded to Japan with the opening of a Tokyo office, and appointed MR veteran Satoshi Komatsuzaki to lead it as Country Director. More
US- and UK-based ReedPop, known for its pop-culture events and journalism, has launched an audience targeting platform called ENGAGE, promising in-depth user insights across its community of digital and in-person customers and accurate targeting of pop-culture fans worldwide. More
Agriculture and animal health specialist Kynetec has appointed a CTO, Vadim Dolt, based in Dallas, Texas. More
In San Francisco, custom MR company Logica Research has appointed Brian Sheil as a Senior Research Manager; Malini Hari as Research Lead; Sumi Duttaray as Market Sizing and Analytics Lead; and Julia Buffolino as Marketing Research Analyst and Operations Support. More
AdTech and data company Big Village has added new features to its Audience Intelligence platform, allowing clients to bring in-depth first-party data into audience targeting, plan media and reach audiences in real time. The firm was formerly known as ENGINE, outside the UK. More
Next15's data and insights division Savanta has acquired London-based research firm Motif, a 40-strong consumer and b2b agency providing expertise in customer experience, brand strategy and proposition development. Terms were not disclosed. More
Community panels pioneer and culture expert Verve has launched ignite@VERVE, a new offer combining its heritage in communities and smart digital research with a range of proprietary tools including AI, a global network of 'cultural and creative individuals', and a new cultural values framework. More
Global insight and data membership organization ESOMAR has appointed Gabriela Kusters as Head of Global Marketing, responsible for extending existing marketing initiatives and growing awareness of the association around the world. More
Norwalk, CT-based full service insights firm RTi Research has appointed former M/A/R/C Research and ORC International exec Sherrie Binke as EVP Business Development. More
British-based research and strategy consultancy Redblue has appointed former Truth Consulting employee Liam Bowden as Director in its quant team. More
St Louis, MO-based cross-screen advertising data platform Advocado has appointed ad industry data and tech expert Harold Geller as VP of Strategic Development. More
BARB, the UK's television audience measurement service, has announced an industry consultation on the extension of its reporting to include all television and 'television-like' content on video-sharing platforms; and appointed former Vodafone exec Paul Evans as an independent adviser to lead it. More
US-based panel and sample firm Full Circle Research has appointed former Ipsos exec Alexandrine de Montera to its leadership team as Chief Product Officer. More
Seven weeks on from launching, app-based data firm Qrious insight has added Craig Stevens to its leadership team as Chief Commercial Officer. More
US-based marketing consultancy R3 has launched a suite of four digital tracking services, allowing marketers to benchmark their social, influencer, search and e-commerce marketing against competitors. More
Full service UK agency Boxclever has announced four senior hires: Alice Hesmondhalgh as Office and Events Manager; Tom Dreaves as Quant Research Director; Beth Metcalf as a Qual Research Director; and Lauren Skardon as an Analytics Research Director. More
In Singapore, government and public sector research and advisory business Kantar Public has appointed Cheryl Chung to lead its policy advisory business in Singapore. More
Kantar has appointed Natalie Vander Vorst to lead its UK Consulting practice, which advises brands on commercial and marketing strategies. More
Analytics and insight company MESH Experience has announced the launch of a global center of best practice, to be known as MESHtopia, and led by Global MD Dana DiGregorio and Data Quality Manager Martin Daniel. More
California-based grocery technology company Instacart has acquired Eversight, an AI-powered platform for CPG brands and retailers, which among other features allows clients to continuously test customized pricing and promotions directly with customers, at scale. More
In London, B2B marketing specialist alan. has announced the launch of a research division called Integrated Intelligence, which it says aims 'to fundamentally change how B2B marketers understand their industries'. Josh Cohen and Emilie Pirson will lead the new unit. More
In the US, consumer data provider IRI and ad and marketing tech company Epsilon have connected the latter's identity solution CORE ID with IRI's CPG transaction data, through Epsilon's clean room, PeopleCloud Prospect. More
London-based full service consumer and B2B MR agency Sapio Research is moving to its fourth new home in just six years, this time in Borough, near London Bridge. More
Melbourne, Australia-based specialist market research employment agency Flow Recruitment has expanded to Sydney, where it has appointed Amanda Cotesworth as Associate Director. More
Digital media and analytics consultancy Adswerve has acquired Metric Partners Consulting, which offers Adobe platform implementation, integration and managed services, and says the buy will enhance its analytics, data activation and personalization services. More
In the US, real-time enterprise analytics platform StarTree has raised $47m in a Series B round of funding, which it will use to accelerate product development, expand sales and marketing, and continue to drive adoption of its platform. More
Retargeting technology provider RTB House, headquartered in Warsaw, Poland, has appointed Jaysen Gillespie as Head of Analytics and Data Science. More
In Australia, WPP's media investment company GroupM has launched a data-driven digital out of home (DOOH) planning and activation platform called 'Journeys', through which advertisers can deliver audience-based campaigns. More
Kantar has completed the sale of Kantar Public to pan-European private equity firm Trilantic Europe. Financial terms have not been disclosed. More
In the US, online news aggregation, content rating and discussion web site Reddit has acquired audience insights, brand intelligence and contextual ad targeting specialist Spiketrap, for an undisclosed sum. More
M&C Saatchi Indonesia has launched a division called Shopex, to deliver omnichannel shopper and brand experience solutions to clients. More
The group behind the non-profit initiative called TSAPI has announced that there is now an agreed standard API (advanced programming interface) definition for transferring and sharing survey data. More
In New York, consumer insights specialist MRI-Simmons has appointed long-time industry exec Brian Katz as Vice President of Advanced Advertising, helping publishers, media and alternative measurement companies use the firm's consumer dataset for advanced ad initiatives. More
US intelligence gathering specialist Fuel Cycle has launched a set of applications for evaluating digital experiences and products, pre-and post-launch. More
Nielsen has received shareholder approval for its sale to a private equity consortium for $28.00 per share. The all-cash transaction is valued at approximately $16 billion, including the assumption of debt, and the transaction is expected to close in October. More
UK-based product / consumer research agency Sensory Dimensions has been acquired by Eurofins-owned SAM Sensory and Consumer Research, for an undisclosed sum. More
In India, Ipsos has appointed long-time Kantar exec Chhavi Bhargava as a Senior Consultant. More
Australia-based consumer data company Pureprofile has moved its London office to a larger space in Shoreditch, after making 21 new hires and promoting ten members of its UK team. More
Marcoms giant WPP has acquired 'data-first' eCommerce consultancy Newcraft for an undisclosed sum. More
US-based cross-screen television insights and analytics provider Samba TV has partnered with sports sponsorship intelligence platform Relo Metrics, to help the latter's clients assess the full impact of their sponsorship across linear television. More
Digital transformation specialist TheoremOne has announced that founder Will Jessup has moved into the newly created role of Chief Transformation Officer, while Yoav Cohen steps up to the position of President. More
London-based media monitoring and market intelligence firm Signal AI has acquired US corporate reputation platform KELP. Terms of the deal were not disclosed. More
Full-service business-to-business research provider B2B International has launched a new team in Frankfurt, where it has appointed long-time Kantar exec Bernd Büchner as 'Head of Germany'. More
In New York, influencer marketing platform Smartfluence has raised $2.15m in a seed round of funding, which it will use to enhance its proprietary influencer automation software, and accelerate customer expansion. More
Real-time television ad measurement firm iSpot.tv has appointed former US Census Bureau and Nielsen exec Will Waldron as Vice President of Research, overseeing the statistical quality standards and methodological practices of its television ratings and ad measurement products. More
US-based insights and consulting firm Directions has hired Stacey Wetterer for a newly created role, Senior Vice President - Talent Acquisition and Professional Development. More
Melbourne-based ad and product research specialist Cubery has expanded to the US, with the opening of an office in Los Angeles. Leading the new operation is Angela Diamant, who has relocated from the firm's Australia HQ to take up the position of Head of Growth. More
In the US, sensory evaluation and full-service qual and quant consumer product research firm Curion has been acquired by private investment firm Summit Park, for an undisclosed sum. More
Consumer data giant IRI and connectivity and analytics platform LiveRamp have extended their existing partnership, offering access to purchase-based audiences from 45 million households in IRI ProScore within the LiveRamp Safe Haven data collaboration platform. More
Fieldwork recruiting services provider Field Scope International has opened an office in South Africa, its second base on the continent. More
London-based data platform Walr has promoted Yaron Brenman to the newly created role of Chief Information Officer, following its recent ISO 27001 accreditation. Brenman is based in New York. More
Personalized content and viewer insights provider ThinkAnalytics has appointed former Comcast exec Greg Riker as Chief Revenue Officer, leading US business development, sales and customer success teams for the Think360 viewer engagement platform. More
Pogo, which helps consumers earn money from their data, has raised $14.8m in a round of funding for use in accelerating user growth, hiring new talent and developing new features. More
Independent publisher site CafeMedia has acquired audience engagement specialist Slickstream from its former parent company, Hivepoint. Terms of the deal were not disclosed. More
In China, omnichannel marketing platform Yoyi Tech has acquired customer data and marketing automation platform LinkFlow for an undisclosed sum. Separately, Yoyi Tech has raised $20m in a Series D round of funding, which it will use to increase investment in R&D. More
Kantar has announced unaudited results for the first half of 2022, with 'gross revenue' up 5% (at constant currency rates) to $1.832bn and adjusted EBITDA up 6% to $310m. Unadjusted, revenue was down 1.8% to $1.566bn, while one-off events contributed to an operating loss of $88m. More
Nielsen has written to clients to inform them that the set-top box and Smart TV 'big data', to be added into its National TV reporting next month, will not yet be used for transaction / ad currency purposes as previously planned, due to the need to address 'variability' and 'stability' issues. More
In the US, movie theater ad network National CineMedia (NCM) has announced a deal with real-time TV measurement company iSpot, using the latter's ad catalog and verification of ad plays for 40m US Smart TVs to calculate and report on incremental reach from NCM ads over linear TV. More
Purple Strategies, a corporate reputation firm based in Alexandria, Virginia, has completed a growth recapitalization with Boston-based private equity firm WestView Capital Partners. Purple combines full-service research capabilities with political / campaign strategy and execution. More
AI-driven platform SugarCRM has partnered with tour reservation system provider ResPax, to offer what the firms say is the first fully integrated CRM and tour booking platform for the travel and tourism industry. More
Scottsdale, Arizona-based productivity and customer engagement software firm Nextiva has today announced that former Zendesk CFO Alan Black and Robert (Bob) Beauchamp, former Chairman and CEO of BMC Software, have joined its Board of Directors. More
Online survey and research services provider QuestionPro has announced the acquisition of Madison, WI-based Digsite, which provides qualitative research capabilities and a collaborative insights platform. More
Gary Bennewies, CEO of Ipsos Canada, has announced his retirement after nearly four decades with the company. From September 1st Cynthia Pachovski, President, Market Strategy and Understanding (MSU) for Canada, will replace Bennewies on an interim basis while a new CEO is selected. More
Toronto-based Business Intelligence (BI), analytics and data viz platform Dundas Data Visualization, Inc, has been acquired by insightsoftware, a provider of reporting, analytics and performance management solutions. More
New York-based knowledge management firm Yext has Raianne Reiss as CMO, leading an ambitious growth plan and reporting directly to President and COO Marc Ferrentino. More
US-based cloud-based subscription management platform provider Zuora has announced plans to acquire London-based Zephr, which allows digital publishers to test, optimize and monetize their subscription products. Zuora will pay $44m in cash at close, plus up to $6m earn-out. More
In the US, consumer taste insight platform Qloo has raised $15m in a Series B round of funding, which it will use to expand its technology and build on its sales channels. More
UK-based insight group STRAT7 has acquired Jigsaw Research, which is based in London and also has an office in the US. Terms of the deal were not disclosed. More
Audience data and ad tech firm DrivenIQ has raised $15m in a Series A round of funding, led by Capstone Technologies Group, which acquired an initial minority interest in the company last October. More
Comscore has moved David Algranati into the role of Chief Innovation Officer, while former Shareablee execs Greg Dale and Jon Lieberman have been named Chief Operating Officer and Chief Technology Officer respectively. Meanwhile Chief Commercial Officer Chris Wilson is leaving the firm. More
Research revenue for the Top 50 US-based insights and data analytics companies rose to $63 billion in 2021, according to the IA's latest figures - growing at an 'unprecedented rate' of 16.6% compared with 2020. The increase was driven by two segments, Digital & Data Analytics and Social Listening & Communities. More
US-based retail chain Walmart is acquiring tech company Volt Systems, whose app delivers current store-level data, analytics and shelf intelligence to enable suppliers to plan, forecast and optimize product assortment. Terms of the deal were not disclosed. More
In the US, marketing software giant Adobe has launched a service called Primetime Account IQ, to enable video streaming services to identify and understand illegal account sharing activity ('credential sharing'), measure the impact of applying actions, and monetize subscriber behavior. More
In the US, newly launched pop culture strategy agency SUP3RNATURAL and full service agency Touchstone Research have partnered, to help clients conduct research and produce creative and campaign briefs based on those findings. More
US-based talent management and insight software provider HireRoad has acquired workforce analytics platform PeopleInsight for an undisclosed sum. More
Emerging markets business and point-of-interest (POI) data provider dataPlor has announced plans to extend its coverage from 100 to 150 countries by the end of 2022. More
London-based mobile research and sample specialist On Device Research has hired former Nielsen exec Simon Clarke for the newly created role of Commercial Lead for Singapore and the APAC region. More
London-based media agency the7stars has launched a solution called 'Bridge', which promises to bring together UK media, data, and technology partners to help clients 'unlock the potential' of addressable data. More
In Australia, branding agency Host/Havas has hired Charles Rallings for a newly created role, Managing Director for its customer experience arm Host/Havas CX. More
Accenture's interactive customer experience and analytics business Accenture Song has hired former R/GA exec Tuomas Peltoniemi as Managing Director, Go-to-Market & Client Service, for Southeast Asia. More
In New York, omnichannel ad platform Mediaocean has acquired Imposium, whose software allows users to create personalized marketing videos for 'in the moment' consumer targeting. Terms of the deal have not been disclosed. More
In the US, location intelligence software provider Kalibrate has launched an online platform called 'Competitive Insights', through which retailers can obtain a real-time view of consumer footfall traffic patterns at a given location. More
Dynata has announced the formation of a Global Research and Data Sciences Center of Excellence (COE), led by Steven Millman and bringing together the expertise and methods of its Research Delivery, Panel Sciences and Data Sciences teams. More
Explo, an analytics solution for visualizing and sharing data with customers across any platform, has raised $12m in a Series A round of funding, which it will use to accelerate the development of its product roadmap. More
New York-based ad agency XenoPsi and London-based behavioral science-led marketing agency Astroten have launched the Consumer Behavior Lab (CBL), promising to improve the effectiveness of clients' marketing messages and the channels where they are placed. More
Experience management platform Qualtrics has given Robin Manherz, SAP Chief Operating Officer for Customer Success, a seat on its Board of Directors. She replaces retiring member DJ Paoni, who is currently SAP's President, North America. More
Apple has launched two rankings of the top podcasts on its network: Top Subscriber Shows, which allows listeners to browse the top 100 shows individual included within a subscription; and Top Subscriber Channels, featuring the top 100 channels with a subscription and two or more shows. More
US-based direct marketing company Publishers Clearing House (PCH) has launched a platform called PCH Consumer Insight, which offers access to market feedback and intelligence on new products, packaging, pricing and marketing messages. More
In the US, personalized video content creation platform VidMob has raised $110m in a Series D round, which will fund continued investment in sales and marketing, accelerated platform development, and expansion of the firm's global footprint. More
Zurich-based mobility analysis platform Teralytics has acquired the Streetlytics mobility data business from location infrastructure software firm Bentley Systems. Bentley is investing in Teralytics, but financial details have not been disclosed. More
In the US, media monitoring and intelligence service Fullintel has appointed Angela Dwyer as Head of Insights, tasked with continuing to develop its suite of media analysis, measurement and research services. More
In the UK, parcel delivery giant Evri, which was previously known as Hermes, has hired MoneySuperMarket's former Chief Data Scientist Harvinder Atwal for a newly created role, Chief Data Officer. He is based in London. More
Leeds, UK-based business intelligence and analytics software provider Panintelligence has raised an undisclosed six-figure sum from angel investor Martin Port, who joins the company as a Board observer and strategic advisor. More
Solsten, which uses artificial intelligence to understand human behavior in the digital world, has raised $22m in a Series B round of funding. More
Insights Association subsidiary CIRQ (the Certification Institute for Research Quality) has been accredited to audit and certify MR and data analytics companies to the ISO 27701 Standard, which supports compliance with the EU's GDPR, California's CCPA, and other data privacy requirements. More
India-based Ugam is to take the name of its parent company Merkle, which acquired the data and analytics company in 2019. The Ugam brand will be retired. More
Agriculture and animal health specialist Kynetec has promoted Colin Siren to the role of Chief Operating Officer for Animal Health. He replaces Jeff Gaidos, who is taking a step back from the business, but will continue on a part-time consultancy basis. More
In the UK, fast fashion retailer Primark has hired former Tesco brand leader Michelle McEttrick for the newly created role of Chief Customer Officer, with overall responsibility for marketing and customer communications, customer insight, and sustainability strategy. She will join on 19th September. More
Comscore has added connected TV (CTV) measurement, including YouTube traffic sharing data, to its Video Metrix Multi-Platform product in Indonesia and Malaysia. More
Germany and US-based MR tech provider quantilope has moved its London office to a larger space, following a one third growth in its UK-based headcount during the past six months. More
US-based customer intelligence platform InMoment has appointed former Medallia SVP Sandeep Garg as Chief Product Officer. More
Accenture has acquired data-driven commerce agency The Stable, which focuses on helping consumer brands build and operate their own digital commerce channels and manage their brand and sales performance. Terms of the deal have not been disclosed. More
Nielsen is enhancing its Digital Content Ratings solution (DCR) in Australia through its Identity System, which connects digital ad impressions from the open web to Australian demographic data from both its own and third-party sources. More
Wine consumer sensory and attitudinal data and analytics platform Quini has updated its self-serve QUINI DATA platform, with the addition of a dashboard delivering topline consumer insights about a product, at a glance. More
Nielsen has completed the first phase of its plan to expand television measurement in Indonesia, with viewer representation on Java island increasing from 58.9 million viewers to 96 million. Phase two, involving expanded coverage outside Java island, is due to complete in Q1 2023. More
Sweden-based consumer insights and analytics firm Nepa has appointed Ferry Wolswinkel as Chief Revenue Officer. He will join the company's London office on 3rd October. More
The US Census Bureau is inviting the public to share their ideas for an improved 2030 Census, saying that feedback is critical for informing plans for the next decennial headcount. More
In New York, GfK has named former MRI-Simmons exec Ishan Bhaumik Global Account Director (GAD) for Amazon and other digital accounts. More
Automotive services firm Holman has invested an undisclosed amount in auto industry data management, marketing analytics and automation solutions business Orbee. More
In the US, eCommerce company Pantastic Networks has acquired AI-powered eCommerce personalization app LimeSpot. Terms of the deal have not been disclosed. More
In the Middle East, cinema ad company Motivate Val Morgan has launched an audience-based platform - CinePlan and CineMeasure - through which advertisers can plan and measure their cinema campaigns. More
Game and content creation platform Unity Software has rejected an unsolicited '$20 billion' bid from AppLovin, the parent of measurement company Adjust; and says it will continue with its own bid to buy ad tech and analytics firm ironSource. More
Nielsen has set out a timetable for the provision of cross-media audience measurement in Thailand, following its selection by broadcasting industry body ADTEB last year. The firm says it will deliver its full Cross-Platform Ratings service in the country in the first quarter of 2023. More
YouGov has promoted Laura Robbie, previously MD Australia, to the role of CEO of the Asia Pacific region, replacing Julien Chevignon who becomes CEO for Western Europe. More
Northbeam, a San Francisco-based marketing measurement platform for DTC and eCommerce brands, has closed $15n in Series A funding, to be used for further product development, including expanding its machine learning capabilities. More
Data platform LiveRamp has promoted Travis Clinger to its leadership team as SVP, Activations and Addressability. More
In London, behavioural research consultancy Irrational Agency has appointed Adam Warner as Head of Marketing, Lilla Magony as Associate Research Director and Francis Raho-Jeavons as a Senior Research Executive. More
Google has agreed to pay around $AUD 60m ($US 40m) to settle claims that it misled consumers about use of their location data, back in 2017-18. More
eCommerce customer service platform Gorgias has announced a $30m series C round of funding, valuing the firm at $710m. As well as bringing customer questions from different channels together in one place, the platform detects customer intent and targets accordingly. More
Australia-based consumer data company Pureprofile has continued its summer of senior appointments with the hiring of Juliana Tan as a Senior Account Director. More
TV tech and all-screen ads and analytics company Samba TV has entered the Spanish market via a partnership with ad tech platform Smartclip. More
San Francisco-based social media and 'web 3' tracking company Coinfeeds has raised $2m in seed funding, which it says will be used to accelerate growth and expand operations. More
Gambling sector intelligence provider Future Anthem has appointed former William Hill exec Ian Tibot as Chief Product Officer, and added Julie Haddon to its Board as a Non-Executive Director. More
UK-based Mediatel Connected, which aggregates media research data from a variety of sources to track trends across digital and traditional media, has launched Performance, an app allowing users to channel digital marketing spend based on trends, performance scores and modelling. More
US trade body the Insights Association has filed comments with California's CPPA aiming to limit the negative impact of the state's privacy rules in the insights industry. Separately, the FTC has begun the process of drafting new privacy rules which are likely to restrict online data collection. More
Accenture has acquired YSC Consulting, which combines expertise in leadership development with data-driven insights to help clients align their leadership strategies and their business goals. The firm was previously owned by UK private equity firm Graphite Capital. Terms were not disclosed. More
Retail data and research firm VST (Virtual Store Trials) has promoted Charlotte Kiddle to the newly created position of Chief Research & Partnership Officer. More
VC funding continues to flow for data firms in the US. Collaborative data platform Dropbase has raised $1.75m, no-code data exploration platform Datawisp $3.6m, and crypto intell specialist Merkle Science $19m; while marketing and analytics platform NinjaCat has acquired Shape.io. More
In the US, digital marketing agency Gathr has launched a service called the 1st Party Database, to enable consumer brands to define their 'perfect audience' for targeted communications, ads and new product reviews. More
US-based customer engagement software and services firm Khoros has promoted Chris Tranquill to the role of Chief Executive, succeeding Jack Blaha, who now serves as a Senior Advisor to the company. More
In the US, digital experimentation and AI company Conductrics has integrated customer survey capabilities into its A/B testing, experimentation and optimization platform, to enable customer experience (CX) professionals to use direct customer feedback as a part of their processes. More
CX and insights software and advisory services company Maru Group has launched a platform which it claims is the 'world's first' to measure implicit response passively and accurately across all question types. More
A group of five consultancies have come together to launch an initiative called Diversity Unlimited, aiming to encourage corporates to buy research, analytics and insight solutions from diverse-owned businesses. More
US-based automated employee experience and customer experience platform Aisera has raised $90m in a Series D round of funding, which it will use to accelerate expansion and its global growth and go-to-market strategy.` More
Jon Werther has returned to NYC-based television ad targeting company Simulmedia after ten years away, to take up the newly created role of EVP Operations and Business Development. He was previously the firm's President and CRO. More
Retail data and analytics provider Intelligence Node has partnered with pricing intelligence company Pricemoov, to help retailers and brands act on competitive price movements. More
US-based Collage Group, which provides cultural intelligence about diverse consumers, has appointed Victor Paredes as Executive Director of Cultural Strategy. More
Comscore has reported a drop in second quarter net loss from $18.5m in Q2 2021 to $5.1m in the latest period. Revenue was up 4.3% to $91.4m, while adjusted EBITDA rose to $6.5m, from $2.6m a year earlier. More
AI-powered customer lifecycle and user retention platform CleverTap is raising $105m in a Series D round of funding, which it will use to support its global expansion plans and enhance its solutions and technology. More
Kantar has appointed Erinn Taylor as Senior Vice President, leading Media Product Management & Strategy for the firm's North America Insights business. More
In the US, dental practice management system provider Cloud 9 Software has acquired ToothFairy, whose CXM software provides orthodontists with insights about potential patients, and helps make use of them. Terms of the deal have not been disclosed. More
In the US, MR technology and sample services firm OpinionRoute has appointed Kayla Murphy Cousineau as Senior Vice President, Operations, based in its Cleveland, OH headquarters. She takes over from Danielle Chinitz, who has moved to the newly created role of SVP, Client Experience. More
In the US, customer journey understanding specialist Raven360 has raised $8m in a Series B round of funding, which it will use to promote the adoption of its solutions enabling marketers to align content with buying activity. More
In the US, TV ad tech firm tvScientific has appointed Matthew Koontz as its first Head of Product. More
Research software firm Forsta has acquired crowdsourcing and innovation platform HelloIgnite, which helps companies collect, share and manage innovation ideas from employees in order to improve experiences for customers. Terms of the deal have not been disclosed. More
Baltic States-based research firm RAIT has acquired a 51% stake in CX research technology firm Synopticom. The business will now be led by long-time Synopticom MD and founder Liutauras Daugirdas (pictured). More
In the UK, long-time healthcare sector researcher Hannah Osborn has launched an agency called Pure Healthcare Strategy, providing clients with bespoke life sciences marketing intelligence and strategic advice. More
In London, insight consultancy Firefish has appointed former Flamingo exec Joella Vera Bril as a Director, combing human insight and cultural strategy to help clients answer business and brand challenges. More
In the US, real estate software developer MRI Software has acquired ApartmentData.com, which provides market research and data solutions on multifamily properties. More
UK insight agency Walnut Unlimited has appointed Emily Abbott as Research Director in its FMCG team, while Thalita Parizotto joins as Associate Director in the Shopper division. More
Professional services giant Accenture is to acquire Indonesia-based brand and experience agency Romp, for an undisclosed sum. More
WPP has reported interim results for the first half of 2022, with reported revenue up 10.2% to £6.755bn, equivalent to 8.7% growth like-for-like (LFL); and profit before tax up just over 6% to £419m. More
In the US, customer app data platform mParticle has acquired personalization platform Vidora, for an undisclosed sum. The latter's Cortex software promised brands the ability to predict future user behaviour, and market accordingly. More
EU regulators are proposing a EUR 60m fine on French ad tech company Criteo for consumer tracking, profiling and targeting activities said to breach GDPR. The company 'strongly disagrees' with the findings, has time to respond in detail, and a final decision is likely to be taken in 2023. More
London-based entertainment research and consulting firm Ampere Analysis has opened its first international office, in Culver City, Los Angeles; and appointed a team of four there, led by Executive Director Guy Bisson. More
Growing Bath / Bristol-based market and social research agency Blue Marble has promoted Tom Clarkson to be its first Managing Director. More
Almost two thirds (64%) of MR and social research agencies across Europe participating in trade body federation EFAMRO's 'Moodindicator' survey believe research revenues will increase in the next year. More
Media and marcoms group Dentsu is to acquire a majority stake in global tech firm Extentia, whose services include user experience (UX) and user interface (UI) design. Terms of the deal were not disclosed. More
Sydney, Australia-based marketing investment analytics start-up Mutiny has appointed former Mediabrands / Starcom exec John Sintras as President, US and Multinational, to lead expansion into the US. More
Ipsos Hong Kong has expanded its dedicated insights-based brand and marketing advisory unit Strategy3 with the appointment of Reza Nobar as a Partner. More
The Media Rating Council (MRC) has continued its accreditation of Media Monitors' US radio spot and US TV spot data. More
In Australia, Interpublic's marketing intell company Kinesso has promoted Clay Gill to the role of Chief Executive Officer, responsible for the firm's data and technology solutions. In addition to his new post, Gill will retain his existing position as CEO of activation intelligence company Matterkind. More
US-based Cynthia.io, which provides a range of intelligence capabilities for customer experiences and predictive analytics, has emerged from stealth with a round of pre-seed funding, which it will use to support the soft launch of its cognitive search platform for B2B companies. More
Glasgow, Scotland-based pharma sector social media intelligence company Talking Medicines has hired Mike Strassberg as its first US-based employee, based in New York. In his role as Chief Customer Officer, Strassberg is tasked with driving the firm's continued growth in the US. More
Non-profit, the Marketing Accountability Standards Board (MASB) has appointed Joanna Seddon to serve as its CEO, while continuing as Managing Partner of Presciant, the brand consultancy she founded in 2020. She replaces Tony Pace, who passed away suddenly, earlier in the year. More
Enterprise automation software firm UiPath has acquired London-based conversational data intelligence platform Re:infer, which uses machine learning technology to mine context from messages and transform them into actionable data. Terms have not been disclosed. More
In the US, customer experience (CX) intelligence platform DISQO has launched a product called Outcomes Lift, to enable advertisers to measure the incremental impact of cross-platform ad campaigns on marketing funnel outcomes. More
In the US, consumer product insights provider Smarter Sorting has raised $7m in a new round of investment, which it will use to further build out its team, digital products and data platform. More
Australian ad tech firm Veridooh has launched in the UK, as part of a wider plan to expand its digital out-of-home (DOOH) verification solution to new markets. More
First-party data platform Dynata has expanded its partnership with Google, to enable brands and agencies to compare ad performance across all channels, including YouTube. More
In the UK, market and social research agency Blue Marble Research has appointed Nadia Chan as Research Manager and Evie Fleck as Research Executive, while promoting Oscar Maclagan to the role of Senior Research Executive. More
Online research, data and analytics tech firm YouGov has expanded in Latin America with the opening of an office in Mexico City, serving the research needs of brands and agencies in the region and providing operational support for the firm's work across the Americas. More
Consumer insight and sensory specialist MMR Research has hired former GfK and Nielsen exec Mihir Inamdar for a newly created role, Commercial Director, based in Singapore. More
Australian insight consultancy Fiftyfive5 has appointed former Kadence MD Phil Steggals as Head of Consulting for the APAC region. He is based in Singapore. More
Raymond Lo, the co-founder of boutique MR consultancy Picnic Customer Intelligence, is relocating from Singapore to set up an office in Sydney, Australia later this month. More
Accenture has acquired Brazil-based Tenbu, which uses analytics, big data, and machine learning to support business intelligence decision-making and planning. Terms of the deal were not disclosed. More
Usability testing specialist Sprig has raised $30m in a new round of funding, which it will use to accelerate the development of new products relating to research across the product development lifestyle, and to support its go-to-market activities. More
UK-headquartered full-service insight agency 2CV has appointed Mario Flores as Qualitative Associate Director and Sam Aly as Quantitative Associate Director - both based in the US. More
In the US, Deckchair Data founders Chris Robson and Scott Laing have joined customer centricity specialist Gongos as Senior Directors, Data Sciences, as their business is merged into the Gongos group. Terms of the deal have not been disclosed. More
Bulgaria-based online panels provider JTN has opened an office in Denmark, to be run by Business Development Director Maria Lassen Pedersen, supported by Helle Raun Oddershede who has been named Business Development Manager. More
Digital advertising and tech services group S4Capital has named Colin Day Chair of its Audit and Risk Committee, as part of plans to tighten its financial control, risk and governance processes; and Chris Martin as its first Chief Operating Officer. More
Former Kantar and RealEyes exec Joseph Zahtila has joined Upwave (formerly known as Survata) as Chief Revenue Officer (CRO), to lead global sales and customer success. More
In India, strategy consulting firm Oncofocus Solutions has spun off its primary market research unit into a separate business within the group, called decodeMR. More
Consumer data and insights companies IRI and NPD have completed their merger, which brings together a global team to deliver a view of consumer behavior and total retail purchasing and consumption trends. A unified name and brand for the combined company will be announced soon. More
London-based strategic insight agency Truth Consulting has launched an office in South Africa, where it has appointed former Kantar exec Lee Appleton as Director to drive the growth of the business. More
Danish firm Infomedia has acquired a 23% stake in media monitoring tech specialist MediaCatch, gaining access to both a Nordic and international market. More
In London, government and public sector evidence and advisory business Kantar Public has appointed long-time PwC exec Lucy Birch as Chief Marketing and Communications Officer and as a member of the global Board. More
In Washington DC, the Senate Appropriations Committee has voiced concerns that the US Census Bureau's plans to create a probability-based nationwide representative survey panel for tracking public opinion - called the Ask US Panel - lack transparency. More
In the UK, specialist MR staffing consultancy Hannelius Recruitment has hired Research Through Gaming founder Betty Adamou as Associate Talent Director. More
Interpublic-owned data-driven PR agency network Golin has launched 'The Executive Impact Matrix', to measure the business effect of 'thought leadership'. The matrix will be rolled out globally after a pilot period in Asia Pacific. More
Real-time information and analysis firm Neustar has partnered with marketing analytics platform Adverity, to help marketers simplify the data ingestion, management and optimization process. More
Customer experience management specialist Alida has launched a product called 'Customer Journeys', to help organizations pinpoint customer feedback at all touch points and monitor performance to deliver better end-to-end experiences. The firm has also expanded its TXM platform. More
Nielsen has received the necessary government regulatory approvals for its proposed acquisition by a consortium of private investment funds. Nielsen's shareholders are next to vote on the deal. More
Ed Harrison, the CEO of Australia-based media intelligence and measurement firm Isentia, left the business this week, according to online publication Mumbrella. His next career move has not yet been announced. More
Australian market research technology platform Glow has rolled out its ESG (environmental, social and governance) / sustainability brand tracker, the Social Responsibility Score (SRS), in the US and UK. More
SurveyMonkey parent Momentive has integrated its customer experience (CX) management tool GetFeedback with data from CX specialist Zendesk. More
US-based ad network and targeting specialist Vibrant Media has launched a solution through which publishers can offer advanced contextual targeting tied to timely content - such as an event or specific content related to a product that has either a positive or negative tone. More
San Francisco-based remote worker experience platform Kona (previously known as Sike Insights) has raised $4m in a seed round of funding, which it will use to continue to build out its solution. More
Mobile and broadband network intelligence firm Ookla has acquired analytics platform CellRebel, which helps network operators, their related service providers, and app developers better understand and improve customer experiences and network quality. Terms of the deal have not been disclosed. More
Kantar and China-based consumption and media research company Sinomonitor have announced a data sharing partnership, to improve access to the former firm's TGI consumer insight data and help their respective clients better understand their growth markets. More
Quest Global Research Group (QGR) has opened a firm called Innovative Research Technologies Inc., dedicated to SaaS product development and delivery. In addition, the group's panel business Quest Mindshare has integrated SampleNinja's panel management software into its own. More
In the US, consumer insights provider Toluna has moved Chief Operating Officer Mathilde Lelièvre to its newly created role of Chief People Officer. More
In the US, AI-powered consumer data and intelligence provider Resonate has received an undisclosed amount of funding from affiliates of private equity firm ZMC, which it will use for company growth and to expand its technology and product offerings. More
Long-time Cint executive Richard Thornton has joined UK-based data creation platform Walr as a Non-Executive Director (NED). More
In New York, data collaboration platform InfoSum has launched a first-party data and privacy protection solution called Platform Sigma, which the firm says provides organizations with the 'safest and most secure' infrastructure to build and manage their own data clean rooms. More
Nielsen has reported a 2.4% increase in second quarter revenues to $882m - equivalent to 4.5% organic growth on a constant currency basis - as the group prepares for acquisition by a group of investors. More
Linda Dupree, CEO of Nielsen Catalina Solutions (NCS) is to retire later this year, and has already been succeeded by NCS Board Chair Alan Miles. Dupree is staying on as an advisor during a transition period. More
Israel-based video, data and connected TV (CTV) ad company Tremor International has agreed to acquire US-based mobile ad targeting specialist Amobee from Singapore Telecommunications Limited (SingTel), for a total consideration of $239m. More
In Australia, Kantar has promoted Carla Bonifacio to the role of Head of Innovation and Product Development. More
Washington, DC-based research-led consulting firm Heart+Mind Strategies has launched three industry-specific practices - Travel and Tourism, Public Policy and Issues, and Healthcare - as well as a Brand and Communications Strategy practice that operates across all industries. More
In the US, Ironwood Insights has hired three former Interviewing Service of America (ISA) employees - Gregg Stickeler, as Vice President, Key Accounts, and John Roses (JR) and Ed Coscolluela, as Project Managers. The firm has also opened a new call center in Rexburg, Idaho. More
Audience intelligence platform Pulsar has partnered with NewsGuard, which rates the trustworthiness of news sources, to launch the Misinformation Risk Index: Brands. More
Research software firm Forsta and local marketing platform Rio SEO, which are both owned by Press Ganey, are combining. Both will continue to serve current clients under their existing brands, while Forsta has welcomed all Rio SEO employees to its sales, ops, product and engineering teams. Terms of the deal were not disclosed. More
Out of home audience measurement body Geopath has partnered with in-store audio advertising network Stingray, to measure retail-based, digital audio out-of-home (AOOH) advertising impressions in the US. More
Density, which helps companies measure, analyze and optimize physical office space, has acquired Paris, France-based data science company Prevision.io. Terms of the deal were not disclosed. More
In the US, cross-channel marketing and data management platform Cordial has raised $50m in a Series C round of funding, which it will use to bolster its product offerings and expand its global presence. More
In the US, online sampling technology firm InnovateMR has hired Ross Green as its first Chief Financial Officer. More
In New York, full-service agency E2E Research has launched a digital signature tool called Inscribee, which facilitates the collection of electronic signatures from participants at any stage of the online or off-line research process. More
Global MR membership organisation ESOMAR has appointed Parves Khan as its new Director General and Chief Executive Officer, following the departure of Finn Raben earlier in the year. More
Business software giant SAP has acquired search-driven analytics firm Askdata for an undisclosed sum. More
Enterprise insights platform Stravito has partnered with search-based survey analysis specialist KnowledgeHound, to help clients centralize all insights and survey data in a single platform. More
Kantar has launched a fast-turnaround solution called Brand Equity Evaluation, to help users quickly answer questions about brand equity strength in a competitive environment, and how to improve it. More
In the US, analytics provider Verisk Marketing Solutions has appointed long-time Experian exec Christine Frohlich as Head of Data Governance, both for its consumer behavioral data and intelligence agency Jornaya, and its consumer identity management and resolution firm Infutor. More
In the UK, customer experience measurement platform Uncrowd has added former dunnhumby CEO Simon Hay to its Advisory Board. More
In the US, first party customer data consultancy Actable has hired long-time Merkle exec Craig Howard for the newly created position of Chief Solutions Officer. More
New York-based language and tech solutions provider TransPerfect has opened a 300-seat contact center in Santo Domingo, in the Dominican Republic. More
Paris-based user experience analytics firm Contentsquare has closed a $600m growth investment round, doubling its valuation to around $5.6 billion. Money will be used for geographical and product expansion, M&A, and to support long-term growth in key markets. More
Nielsen has announced the launch of the methodology it will use to give media buyers reach metrics for YouTube comparable to those provided for linear TV. The measurement spans computer, mobile and connected TV devices. More
Consumer data company Pureprofile has issued a business update for the period ended 30th June 2022, with full year revenue up 39% to $AUD 41.7m, and EBITDA up 28% to $AUD 4.0m. More
London-based intelligence platform Scuba Analytics has appointed Pete Caputo as Chief Customer Officer and Meno Schnapauff as Customer Solution Architect; and says it plans to expand into the EMEA region. More
Behavioral research firm InsightsNow has announced three hires - Lachlan McKimm, JongUn Jimmy Park and Mig Torres - and three promotions. More
Video-based insights provider UserTesting has added advanced features to its Instant Insights post-test analysis solution, promising to further speed up the process of uncovering key customer perspectives. More
In the US, web site analytics firm Umami has raised $1.5m in a pre-seed round of funding, which it will use to speed up staff recruitment. More
Ipsos has reported second quarter revenue of EUR 574.0m, representing organic growth of 2.1% (reported growth 8.9%). After exceptional results in Q1, the group cited global events and the end of Covid measurement contracts - as well as strong comparatives from Q2 2021 - for the lower figures. More
Global association ESOMAR has released its annual ranking of the Global Top 50 Insights Companies, with an ever broader definition of the term giving an unfamiliar look to parts of the list. More
Retail data and research firms dunnhumby and VST (Virtual Store Trials) have teamed up to launch 'Planogram Publisher', which promises to make retailer Tesco's planogram data accessible to CPG brands. More
In the US, private equity firm Renovus Capital has acquired research, intelligence and information management provider LAC Group, which will now be merged with tech services specialist Wilson Allen. Both are focused on the legal and professional services sectors. More
John Musgrove, currently Head of Insights and Research at broadcaster Southern Cross Austereo (SCA) has been appointed in the new role of Head of Research for industry body Commercial Radio Australia. More
Total UK marketing budgets continued to grow at a solid pace in the second quarter of 2022, according to the latest Bellwether Report from ad association the IPA; but market research was not among the gainers, with budgets falling for a net 6.5% of companies. More
Digital experience consultancy Bounteous has brought in former Merkle executive Michael McLaren to serve as President, North America. More
In the US, analytics and advisory firm Escalent has appointed Laura Lopez as its new Chief Human Resources Officer (CHRO). She replaces Todd Shorr, who has retired. More
Performance marketing solutions firm Stirista has acquired ZDI, a New York-based branding firm with a focus on data-driven creative solutions. More
London-based culture, communities and 'smart digital insight' firm Verve has launched a Technology, Media and Telecoms (TMT) practice in North America, and has appointed Essential Research co-founder Alex Charlton as Senior Vice President, TMT in New York. More
PR and comms monitoring group Onclusive has acquired AI-powered social media listening and intelligence platform Digimind. Terms of the deal have not been disclosed. More
Media and marcoms group Dentsu International has hired former Nielsen exec Robert 'Rob' Gilby as Chief Executive Officer, APAC based in Singapore. He will take up the post on September 5th. More
In the US, predictive modeling and marketing analytics platform Keen Decision Systems has raised $11m in a Series B round of funding, which it will use to expand its decision optimization engine. More
London-based digital transformation consultancy Kin + Carta has announced that CEO J Schwan is retiring from his role at the end of this month, and will be succeeded by Kelly Manthey, currently the Group's CEO for the Americas. More
Digital services group Informa is to acquire multi-market B2B audience development and digital content specialist Industry Dive, from private equity firm Falfurrias Capital Partners. Terms have not been disclosed. More
Marketing intelligence and programmatic media specialist MiQ has promoted Fiona Roberts to the position of ANZ Managing Director, following Jason Scott's promotion to CEO APAC. More
Agriculture and animal health specialist Kynetec has acquired Brazilian agribusiness market intelligence firm Spark, for an undisclosed sum. More
Data and research tech solutions company Schlesinger Group has partnered with CX and insights software and advisory services company Maru, to launch 'Quantitative Insights Communities', giving its clients access to qual, quant and advanced research methodologies in one platform. More
Ukraine-based social media listening and image recognition platform YouScan has raised $2m in a follow-on round of funding, which it will use to accelerate company growth and further develop its platform. The firm has also named co-founder Leonid Lytvynenko as CEO. More
UK TV audience measurement body BARB has hired former InSites Consulting exec Matt Laycock for a newly created position, Audiences Director. He joins on 26th September. More
In the US, audio intelligence specialist AssemblyAI has raised $30m in a Series B funding round, which it will use to continue to research and train AI models for tasks such as speech recognition and language identification. More
In the US, marcoms group Stagwell, owner of the Harris and Harris Poll brands, has acquired AI-powered platform Apollo Program, which taps digital data including in-app behaviour to uncover consumer, creative and contextual insights for use in marketing initiatives. Terms were not disclosed. More
In Australia, Woolworths Group's retail media business Cartology has agreed to acquire digital out-of-home (DOOH) ad targeting firm Shopper for c.$AUD 150m in cash. More
Data-driven customer experience management (CXM) company Merkle has launched 'CXM On Demand', to help brands run adaptive, in the moment multi-channel CX campaigns. The service will be immediately available throughout the UK market, and is scalable across the EMEA region. More
Former Dynata and Nielsen executives have launched a data firm called Qrious insight, using a proprietary mobile app to passively collect millions of data points. The company already has offices in the US, Ireland and Spain. More
Digital consumer marketing insights specialist Behaviorally has opened a first office in Thailand, and appointed Vorasiri 'Pat' Supanichvorapart there as Vice President. More
Marcoms giant WPP has acquired eCommerce agency Corebiz, headquartered in Brazil, for an undisclosed sum. More
UK-based mobile phone data firm RealityMine has made three new hires at its 'Centre of Excellence in Data Science' in Manchester. More
UK-based customer insights and communities platform developer Researchbods has launched 'Expert Lab', providing clients with training and support for its proprietary insight community platform, ex-plor. More
In the US, online sample provider EMI Research Solutions has launched a measure of sample quality called SQOR (Sample Quality Optimization Rating), which combines assessments of pre-study traffic health, in-study participant behavior and post-study data validity consistency. More
In the UK, Omnicom-owned data-driven marketing agency network Hearts & Science has appointed Rachel Peace as Managing Director. More
Next15's data and insights group Savanta has launched 'Business Essentials', a suite of products which it says offers a 'low cost, high value alternative to traditional research and insights'. More
Long-time Nielsen and Univision audience researcher Ceril Shagrin, described as 'a fierce champion of transparent and inclusive measurement', died peacefully in Miami on July 3rd, at the age of 89. More
New York-based consumer insights tech firm Suzy has launched a solution called Global Audiences, giving users access to them alongside US audiences, on one platform. More
Shopper and product experience consultancy PRS IN VIVO has appointed Thomas Deneke as Head of the German team and Vice President of Client Development. More
US and Australia-based FMCG customer review platform Okendo has raised $26m in a Series A round of funding which it will use to scale go-to-market activities, accelerate product development, and increase headcount from 80 to more than 130 by the end of the year. More
London-based Future Anthem, which provides data science services to businesses in the gambling industry, has raised an undisclosed amount of Series A funding, earmarked for company growth, product investment, and to launch in North America with a focus on sports betting. More
S4 Capital-owned digital transformation specialist TheoremOne has appointed Will Kelly as Chief Growth Officer, to help scale its cross-functional, go-to-market capabilities. Three further C-Suite appointments and two new VPs have also been announced. More
US-based audience, inventory and creative advertising solutions provider Emodo has launched a solution called Emodo Audiences, using network data from telecoms firm Three UK to validate the accuracy and quality of audience segments in real time. More
Information services company Dialectica has launched a solution called B2B Surveys, which it says makes methods traditionally associated with B2C insights available to business and investment professionals. More
US-based PeopleMetrics, which provides software and consulting services for transforming customer experience programs, has appointed Richard Vanderveer, PhD as Chief Insight Officer, Physician CX. More
Austin, Texas-based data platform Sumatra has raised $1.5m in a seed round of funding, which it will use to expand its operations and business reach. More
Pureprofile has promoted Joris Schellekens to Head of Data & Insights for mainland Europe, as well as promoting three APAC execs: Keith Ang to Head of Sales, D&I Asia; and Katiemay Gardner and Peta Kernan to Senior Account Director. More
In New York, TV and cross-platform measurement and attribution specialist 605 has appointed Sam Abiad as Executive Vice President and Head of Sales. More
US and Israel-based app measurement and attribution platform AppsFlyer has appointed Yevgeny Peres as EVP of Product Strategy. More
In Australia, omnichannel attention measurement company Amplified Intelligence has appointed Anneliese Urquhart as Chief Product Officer (CPO). More
Digital ad tech company PubMatic has partnered with AlikeAudience in Australia, Japan and Indonesia, to give advertisers access to supply side audience data. More
In Spain, insights automation platform Zinklar has raised EUR 5.5m in a Series A round of investment. Zinklar will use the funds to enhance its platform, double its team before the end of the year, and to drive global expansion, particularly to the US, as well as across Europe and Latin America. More
In the US, Interpublic Group-owned marcoms agency R&CPMK and media and marketing solutions provider Mediabrands have launched a tech platform called 'UpstreamPOP', combining the latter's audience intelligence with the former's expertise and relationships across the entertainment industry. More
In the UK, behavioural science consultancy The Behavioural Architects (TBA) has appointed economist Ashwini Natraj as Director of Quantitative Research. More
In the UK, WPP's media investment network MediaCom has launched an integrated data practice comprising a dedicated team of cross-agency specialists, who will aim to help clients make the most of their data. More
In London, insight-led integrated agency group UNLIMITED has appointed Elinor Jones as Managing Partner, to cover all government accounts, with a seat on TMW UNLIMITED's leadership team. More
Israel-based consumer journey analytics platform Konnecto has raised $21m in a Series A round of financing, which it will use to expand its Data Science and Engineering teams, as well as its go-to-market infrastructure. More
US-based customer experience management specialist Medallia has agreed to acquire callback automation company Mindful, from private equity firm Alpine Investors, for an undisclosed sum. More
In the US, insights process management firm OpinionRoute has launched an in-survey fraud and quality assessment tool called ResponseID - the third product in its ID Suite collection of data 'quality-as-a-service' solutions for market research companies. More
In LA, predictive consumer insights company Vault AI has appointed former National Research Group (NRG) execs Ethan Titelman as President of Client Solutions, and AJ Giovannetti as SVP of Product Strategy. More
In India, consumer insights provider Hansa Research has appointed former Kantar exec Sandeep Ranade as Executive Vice President and Quantitative Head. More
US-based SKUx, which helps brands and retailers deliver digital promotional offers, has launched a tool called Buyer (X)ccelerator, enabling the capture of first-party data based on how consumers engage with those offers. More
In New York, Plus Media Solutions (+Media) has launched a platform called the +Impact Hub, through which organizations can measure and optimize audience engagement and develop and execute data-driven marketing and sustainability strategies. More
New York-based language and tech solutions provider TransPerfect has opened an office in Bologna - its third in Italy, adding to the company's existing presence in Milan and Rome. More
In the US, automotive retail insurance marketplace Polly has acquired marketing and analytics company Driven Data Technology. Terms of the deal have not been disclosed. More
In New York, Universal Music Group for Brands (UMGB), the partnerships division of Universal Music Group (UMG), has launched a media and data solution called UMusic Media Network, to connect brands and partners with media from UMG. More
In the US, connected TV performance ad platform tvScientific has partnered with incrementality measurement specialist MetricWorks, to enable marketers to measure CTV performance in their omnichannel strategies and correct last-touch attribution. More
Recent and ongoing disruption of markets and economies is driving growth in demand for market understanding research - faster even than that in new product development, brand and comms - according to a new survey of MR and marketing professionals by consumer insights provider Toluna. More
US and UK-based API infrastructure platform Kevel, which is used to build custom ad platforms, has acquired Portuguese audience segmentation and customer data platform Velocidi. Terms of the deal were not disclosed. More
Consumer intelligence company Talkwalker has made available to third parties the benchmarking solution developed for its annual Brand Love report - offering marketers measurement of what it calls the drivers of brand love: passion, trust and customer satisfaction. More
In Australia, mobile ad targeting firm Amobee has partnered with social media marketing agency iD Social to enable advertisers to use new audience targeting insights within their paid social media campaigns. More
The Market Research Society of India (MRSI) has named Manish Makhijani, Global Insights Director of Hindustan Unilever, as President of its Managing Committee for the period 2022-2024. He takes over from Sandeep Arora, EVP and Global Head - Research & Analytics Solutions at Datamatics. More
Video insights provider Voxpopme has launched Project Templates, providing a library of ready-made video surveys for running qual research and helping scale customer conversations. More
In the US, digital experience agency Wheroware has acquired user experience consultancy LookThink for an undisclosed sum. More
In Switzerland, blockchain-based B2B loyalty rewards marketplace qiibee has raised $4.8m in a seed round of funding, which it will use to expand its global team and move into other 'priority markets' including North America. More
UK-based consumer and sensory research agency PPL Insights has added four new team members: Amanda Stephens in its Fieldwork and Operations team, and three recent graduates. More
Long-time Market Measures exec Crispin Boon has returned to the Hampshire, UK-based full service insights consultancy as a Director, while Stef Larden joins as Commercial Director and Michael Fine as Board Advisor. More
US-based digital media measurement and analytics firm DoubleVerify (DV) has appointed former Quantcast exec Carolyn Watt as Vice President of Global Client Partnerships, based in London. More
US agency Horizon Media has acquired advisory and research firm the Revenue Enablement Institute (REI), to support its newly launched data-driven B2B strategy practice, Green Thread. Terms of the deal were not disclosed. More
In India, ad agency joint venture R K SWAMY BBDO is to split into two businesses after 37 years, with the R K SWAMY HANSA group set to bring its various companies - including Hansa Research Group - together. More
Insight group STRAT7 has announced organic growth of 30% for the financial year just ended; along with 5 appointments. Among them, former Bonamy Finch MD Paul Carney becomes a Partner in the Consultancy practice, with former Head of Advanced Analytics Paul Jackson filling his previous role. More
AdTech and data company ENGINE has been re-named Big Village in the US, continental Europe and Australia. The rebrand does not include ENGINE Group UK, which was acquired by Next 15 earlier this year. More
In the US, out of home (OOH) audience measurement body Geopath has appointed former Comscore exec Chris Luken as Senior Vice President of Product, with a focus on expanding its suite of solutions. More
In the UK, shopper and product experience consultancy PRS IN VIVO has appointed Patrick Young as Vice President of Client Development, based in its London office. More
LatAm freight forwarder and customs broker Nuvocargo has appointed Chloe Wang as Head of Data, while Alberto Castro has joined as Head of Customer Experience (CX). More
Comscore has promoted Chief Financial Officer Jon Carpenter to the role of CEO, replacing Bill Livek who in March announced his plans to retire. The firm has also named a new Chairman and CFO. More
In Australia, professional services firm KPMG has launched a business called 'KPMG Customer', which brings together the company's customer technology and analytics, marketing, research, reputation, digital experience and creative offerings. More
US-based online consumer research and rewards platform Prodege has acquired German tech-based market research and sample supply company BitBurst, which connects millions of targeted respondents with surveys every year. Terms of the deal have not been disclosed. More
In Australia, customer experience management (CXM) company Merkle has hired long-time PwC exec Simon Doukas for a newly created position, Chief Experience Officer. He will take up the role at the end of August. More
Real-time data analytics provider Fobi has signed a deal to buy assets related to grocery store price comparison app and shopper intelligence platform Basket, from tech company Grocery Shopping Labs Inc. Terms of the deal have not been disclosed. More
In Australia, market and social research agency McNair yellowSquares has acquired focus group recruitment agency Qualitative Recruitment Australia (QRA), for an undisclosed sum. More
Consumer marketing consultancy Behaviorally has promoted Scott Brill to the role of Managing Director of its US business, bringing together its artificial intelligence and customer success work. More
In the UK, advertiser association the ISBA has named Tom George the first Chief Executive Officer of Origin, its joint industry, cross-media measurement programme. He will take up his role in September. More
Forsta, the company formed last year through the merger of research software firms Confirmit and FocusVision, has launched Digital Diaries, a mobile ethnography app designed to obtain qualitative insights at scale. More
Behavioral science insights agency BEESY Strategy has appointed quant specialist David Scowcroft as Research Principal in Canada, leading client projects and contributing to the firm's strategic growth plans. More
In the US, digital optimization specialist Amplitude has appointed Thomas Hansen as its first President, overseeing all aspects of its go-to-marketing organization including revenue, operations, customer success, partnerships and marketing. More
In the UK, customer experience marketing agency Gekko has partnered with behavioural insight specialist CloudArmy to offer a neuroscience research service helping brands understand customer thinking. More
San Francisco-based eCommerce buyer and seller matching platform Promoted has raised $6m in a seed round of funding, which it will use to further develop its platform and hire additional engineers. More
IBM Watson Health has completed the sale of its healthcare data and analytics assets to investment firm Francisco Partners. Terms of the deal have not been disclosed. More
Nielsen has continued the roll-out of its Identity System for Digital Ad Ratings, launching in seven new Asian markets, seven in Europe and in Mexico, South Africa and New Zealand. More
In the US, audience measurement and digital advertising firm Quantcast has launched a suite of brand measurement and optimization solutions to help digital marketers plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV). More
London-based Snowplow Analytics, which helps businesses collect and manage their customer behavioural data, has raised $40m in a Series B round of funding. The money will be used to grow its team, build support for new data types, and scale internationally. More
Sydney-based media consultancy and tech business Audience Precision has announced an end-to-end platform called Precise360, tapping consumer behavioural data to create a 'full media strategy guidance system' which it says enhances the entire marketing process. More
Full-service agency DVJ Insights has appointed Yvette Westerbaan as a Client Consultant in the Netherlands, and Tia Best in the same role in the UK. More
In London, CXM company Merkle has announced the senior team for its recently launched UK Experience & Commerce (E&C) practice, led by Paul Lynch. More
In the US, custom MR firm AMC Global has added five new members to its Research and Project Management teams. More
Australian marcoms group Enero has acquired APAC-based B2B marketing agency GetIT, which offers a range of consulting and insights services including the DataLab data science initiative; and digital marketing services firm ROI DNA. Terms of the deals were not disclosed. More
Kantar is partnering with tech-focused private equity firm SilverTree Equity to acquire Belgium-based Revenue Growth Management (RGM) software and big data solutions vendor StepUp RGM. Terms of the deal have not been disclosed. More
New York-based consumer insights platform Suzy has launched a service called Suzy Live Focus Groups, allowing researchers and marketers to run qual and quant research in one connected platform. More
In the US, business intelligence (BI) and visualization app Zing Data has raised $2.4m in a seed investment round, which it will use to continue building its platform empowering 'data users on the go'. More
In the US, location intelligence specialist Reveal Mobile has added new targeting and sales attribution features to its geofencing platform, VISIT Local. More
Marcoms giant WPP is to acquire Australian marketing tech services agency Bower House Digital, whose services include personalisation, segmentation, and solutions for a single customer view. Terms of the deal were not disclosed. More
In the US, cultural intelligence company Collage Group has raised $25m in an inaugural round of growth capital, which it will use for investments in sales and marketing, and for continued development of its data science and technology platform. More
NielsenIQ and GfK have announced an agreement through which the two firms will be 'combined', with NielsenIQ's owner Advent International being the majority shareholder. Terms of the deal have not been disclosed. More
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