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Sensor Tower Buys data.ai, Formerly App Annie

Mar 18 2024

US-based mobile app market intelligence and insights provider Sensor Tower has announced the acquisition of mobile marketing firm data.ai, formerly known as App Annie. Terms were not disclosed. More

Senior Hire for Behavioral Specialist HCD

Mar 18 2024

In the US, neuro- and behavioral science specialist HCD Research has appointed Rachel Czapla as Senior Director of Global Research and Consulting. More

'Noisy' New London Insight Firm Takes Flight

Mar 18 2024

This month sees the launch in London of a new agency, Wren Insight, focused on customer closeness and led by qual researchers Jude Terry and Hannah Beech. More

Swifties Help MRBA Smash Auction Target

Mar 18 2024

Market Research charity the MRBA has three days to run on its 2024 auction. Bidding for two tickets to Taylor Swift's sold-out Eras tour (Wembley Stadium concert, August) currently stands at £1,500, but those with more modest budgets can bid for bottles, days / meals out and other items. More

Bilendi Hires New Country Manager for Sweden

Mar 18 2024

European research agency Bilendi has appointed Cecilia Glauser as the Country Manager for Sweden, replacing Björn Söderlin. More

Customer Journey Firm TheyDo Trebles Funding-To-Date

Mar 18 2024

Customer journey management and insights firm TheyDo, based in Amsterdam, has secured $34m in funding, with which to increase R&D - focused on AI and data ingestion - and build out its customer-facing team in the US. More

Gartner's Blood Joins CX Specialist Five9

Mar 18 2024

California-based CX solutions firm Five9 has appointed former Gartner exec Steve Blood as Vice President of Market Intelligence and Evangelism, based in Europe. More

Voxpopme Moves Barraclough Up to CEO

Mar 15 2024

Birmingham, UK-based qual insights platform Voxpopme has a new CEO. Andy Barraclough is a co-founder of the firm and until now served as its CTO. He succeeds Lonnie Mayne, who moves to the role of Chairman of the Board. More

BVA BDRC Hires Bus Dev Head

Mar 15 2024

Former ORC and Join the Dots / InSites Consulting exec Edward Wheeler has joined BVA BDRC as Head of Business Development. More

$20m for BI Firm Omni

Mar 15 2024

Business Intelligence platform Omni has raised $20m for continued development of its platform. In addition, former Looker Chief Revenue Officer Lambert Billet has joined Omni's Board of Directors. More

2CV Promotes to Create Two CEOs

Mar 15 2024

Consumer and B2B research agency 2CV has promoted Sabine Cronick to the role of CEO of UK/EU, and James Redden to CEO of US and APAC. More

Attention Metrics Firm Adelaide Adds CTV Coverage

Mar 15 2024

New York-based Adelaide, which provides attention-based media quality measurement, has added coverage of CTV to its Attention Leaderboard service. More

Funds for Shopper Experience Specialist Fermat

Mar 15 2024

Personalized shopping experience company Fermat, based in San Francisco, has more than doubled its funding to date with a $17m raise. The firm's software allows users to launch, test and optimize web pages based on individual customer journeys and the preferences and intentions they reveal. More

Daasity Buys Red Fox to Offer Retail Data Single View

Mar 14 2024

San Diego-based omnichannel consumer data and analytics platform Daasity has acquired Red Fox Analytics, which provides analytics for for retail-focused CPG brands, for an undisclosed sum. The combination promises merchants online and off-line sales, distribution and marketing data in one place. More

Samsung Ads Joins Origin as First CTV Participant

Mar 14 2024

In the UK, Samsung's advertising division has become the first CTV backer of Origin, the ISBA's cross-media measurement programme. More

LTK Adds Influencer Marketing Analysis Platform

Mar 14 2024

In Dallas, 'Creator Commerce' company LTK has launched LTK 360, a full-funnel influencer marketing measurement and analysis platform, while adding CTV to the list of media for which users can create, launch and measure advertising. More

Amplified Studies Attention Levels for Snapchat's AR

Mar 14 2024

Attention measurement specialist Amplified Intelligence has teamed up with photo sharing app Snapchat and media agency OMD to assess how audiences engage with Snapchat's augmented reality (AR) Lenses. More

Green Big Data Cruncher Ocient Gets $49.4m Funding

Mar 14 2024

Chicago-based analytics software solutions company Ocient has raised $49.4m in en extended Series B round of funding, earmarked for product development. The firm's software conducts compute-intensive analysis of complex, large-scale data for insights and decision-making, with a focus on energy-efficiency. More

MikMak Adds Custom Reporting and CX Optimization Tools

Mar 14 2024

Multichannel eCommerce enablement and analytics platform MikMak has enhanced its insights offering with the launch of a Custom Report Builder function, as well as a CX optimization tool, 'Headless Commerce API'. More

DV and NBCU Extend Streaming Verification Partnership

Mar 13 2024

Digital media measurement specialist DoubleVerify (DV) has expanded its partnership with media giant NBCUniversal, to provide program-level measurement solutions across OTT devices, including CTV. More

Fast-Growing 6sense Hires First CPO

Mar 13 2024

San Francisco-based predictive intelligence firm 6sense has appointed Jerome Levadoux as its first Chief Product Officer. More

MRC Hires Audit Operations Director

Mar 13 2024

US measurement standards organisation The Media Rating Council (MRC) has appointed Hannah Bolcar as Director, Measurement Audit Operations. More

Proximic to Provide Contextual Analysis for Epsilon

Mar 13 2024

Comscore's programmatic ad targeting division Proximic has partnered with advertising and martech group Epsilon, providing contextual classification of sites to help the latter's clients monitor issues like brand suitability and inventory quality. More

M/A/R/C Hires Health and Well-Being Practice Leader

Mar 13 2024

US-based insights and strategic consulting firm M/A/R/C Research has appointed Michael Feehan as Senior Vice President and Practice Leader in its recently-expanded Health and Well-Being Division. More

New Features for Analysis Platform SurveyMind

Mar 13 2024

SurveyMind, a UK-based AI transcription and analysis start-up, has announced upgrades including single-click analysis of transcripts to reveal key themes, differences and connections between a predefined set of interviews. More

Davis and Price Launch New Insights Holding Company

Mar 12 2024

In West Palm Beach, Florida, MR industry veterans Hugh Davis and Keith Price have launched ACKWEST Group, a holding company which will focus on buying and developing emerging tech-driven enterprises in the consumer insights and marketing services sector. More

Gary Laben to Lead Retail Data and Tech Firm Trax

Mar 12 2024

Former Dynata Chief Gary Laben has joined retail and consumer goods analytics and inventory optimisation firm Trax, as CEO. More

Barb Integrates Traded Audiences with CFlight Service

Mar 12 2024

UK television and video ad currency provider Barb has announced a major upgrade to its CFlight cross-media campaign reporting service. The tool now promises advertisers and agencies comprehensive campaign performance data against fourteen key traded audience groups. More

Leger Now majority Owner of Biometrics Firm CUBE AI

Mar 12 2024

Canadian-owned market research and analytics firm Leger has upped its stake in remote, AI-driven advertising test platform CUBE AI to 51%, having been a minority shareholder since 2022. More

Mangra Buys Out Canadian Research Software Firm Q-Fi

Mar 12 2024

In Toronto, Canada, survey software firm Q-Fi Solutions has been acquired by co-founder and CTO Rafael Mangra, who is relaunching the company with a range of branded solutions. Mangra was previously a minority shareholder while the majority of shares were owned by The Logit Group. More

FS Leader for Ipsos' New Dutch Subsidiary I&O

Mar 12 2024

In Amsterdam, recently-acquired Ipsos I&O has appointed former Aegon Netherlands research leader Jürgen Warnecke as Team Lead Financial Services. More

Circana Adds Canadian Foodservice Tracker

Mar 12 2024

Consumer behavior data firm Circana has launched SalesTrack, which tracks brand performance relative to competition on a weekly basis within the Canadian foodservice industry. More

Market Xcel Veteran Arora Joins New Firm BioBrain

Mar 12 2024

Recently-launched research operations hub BioBrain has appointed Market Xcel veteran Ashwani Arora as Director of Strategy and Insights, and a Partner in the business. More

Funds and Launch for Prescient

Mar 12 2024

In the US, media measurement and optimization firm Prescient AI has secured $10m in Series A funding, with which to further develop its product, expand sales and add new media channel integrations. It has also enhanced its attribution model to measure the halo effects of campaigns on sales in the Amazon marketplace. More

Shelton Returns to Forethought in Joint MD Role

Mar 11 2024

Australia marketing advisory, strategy and analytics company Forethought has appointed Diane Shelton and Andrew Slot as Joint Managing Directors, effective immediately. Shelton is a former CEO returning to the firm, while ten-year company veteran Slot has been serving as Interim MD for the past year. More

Census Bureau Gets Two Thirds of Requested Budget

Mar 11 2024

President Biden has signed into law the Consolidated Appropriations Act 2024, which among most other federal agencies provides the U.S. Census Bureau with its budget to September 30th. At $1.382bn, the Bureau's fund is well below the $2bn that Census stakeholders had urged. More

Medallia Appoints CRO

Mar 11 2024

Customer and employee experience firm Medallia has appointed Ben Brewer as Chief Revenue Officer. More

Verve Appoints Head of AI and 'Relaunches'

Mar 11 2024

In London, Verve has announced the promotion of its former Joint Head of Insight Richard Preedy to the newly created role of Executive Director and Head of Artificial Intelligence. The firm is 'relaunching' itself to emphasize its focus on 'three intelligences': Artificial, Human and Cultural. More

New Markets and Methods for Aus Regional Radio Surveys

Mar 11 2024

Australia's Commercial Radio & Audio (CRA) is to expand its regional audience surveys, conducted by Xtra Insights, to include more markets this year, while for the first time CATI surveys will be supplemented by the launch of online survey sampling in eight markets. More

Trio of Product Hires Boost Indico Labs

Mar 11 2024

MR reporting software and services company Indico Labs has appointed Warren Smith as Technical Operations Lead, Edward Lidbetter as Product Owner, and Lucy Robbins as Product Marketing Manager - as it looks to scale up its SlideGen product this year. More

Big Name Client Researchers Join WIRe Advisory Board

Mar 11 2024

Global non-profit organization Women in Research (WIRe) has added Meta's Jackie Chan, Alex Owens of Unilever and Reckitt's Dr. Elaine Rodrigo to its advisory board, as well as System1's Chief People Officer Emma Cooper representing the supply side. More

Brightcove Launches Real-Time Publisher Insights Tool

Mar 8 2024

In Boston, US, streaming technology company Brightcove has launched 'Publisher Insights', part of its Media Studio Premium solution, which provides real-time analytics specifically for news organizations and other organizations focused on rapidly and constantly updated content. More

Revenue Rise and New Sourcing Platform for ISG

Mar 8 2024

Technology research and advisory firm Information Services Group (ISG) has reported revenue for the full year 2023 of $291m, up 1.7% despite a very slow fourth quarter in which revenue dropped 11% to $66.2m. More

Funds for Online Threat Handling Firm PeakMetrics

Mar 8 2024

US firm PeakMetrics has raised $3m in funding to expand its market and further develop its 'narrative intelligence' technology, which helps governments, companies and other organisations deal with online risks from misinformation and media manipulation. More

C+R Partners with Nexxt to Add AI-based Probing

Mar 8 2024

In the US, consumer insights firm C+R Research has partnered with Nexxt Intelligence to offer clients 'deeper and more insightful responses' from survey participants using AI. More

FutureSight Taps Chasin to Guide Midmarket Launch

Mar 8 2024

Audience engagement veteran Josh Chasin is to advise digital marketing analytics platform FutureSight as it widens its focus to serve 'midmarket' customers. Chasin previously held senior roles at VideoAmp, Comscore, Arbitron and SMRB. More

MyCatalyst Tool Gives Rapid Access to Analyst Research

Mar 8 2024

Cambridge, UK-based analyst research delivery platform Content Catalyst has launched an AI-powered discovery tool to help researchers get rapid answers to natural language market intelligence questions. More

Muck Rack Steps Up Earned Media Analysis Offer

Mar 7 2024

Miami-based PR platform Muck Rack has enhanced its measurement and reporting capabilities with new features for areas including media impact analysis, brand reputation insights and competitive analysis. More

Funds for Natural Language BI Firm Fluent

Mar 7 2024

London-based analytics / business intelligence start-up Fluent has secured $7.5m in seed funding for its mission to democratize insights using conversational AI. More

Barb Promotes for New COO Role

Mar 7 2024

UK audience measurement authority Barb has promoted Caroline Baxter to Chief Operating Officer, with a remit to work alongside CEO Justin Sampson on driving the organisation's move towards cross-device measurement and total campaign performance reporting. More

Eleven Promotions at DJS Research

Mar 7 2024

North of England-based, employee-owned research consultancy DJS Research has announced eleven promotions across its Research and Operations teams, including Kieran Hart to Senior Research Manager, and Claire Williams, Olivia Holt and Lucy Holland to RM. More

New AI and Multi-Country Features for Discuss Platform

Mar 7 2024

Research platform Discuss has announced a Spring round of new product features, including expanded GenAI summaries for global research; a new one-stop-shop consumer reach tier for global brands; off-platform research capabilities; and enhanced machine transcription. More

Amperity Rolls Out AI Customer Data Tools

Mar 7 2024

Amperity, a customer data platform (CDP) for consumer brands, has announced two new generative AI capabilities, Explore and Assist. More

Revenue Down, Underlying Profit Up for Comscore

Mar 6 2024

Comscore has reported full year 2023 revenue of $371.3m, down 1.4%, but with FX-neutral adjusted EBITDA up 29% to $46.9m. CEO Jon Carpenter pointed to growth in local TV measurement and in the CCR and Proximic offerings as strong indicators for the future. More

Similarweb Buys Chile's Admetricks

Mar 6 2024

Similarweb has announced the acquisition of ad intelligence specialist Admetricks, whose software will now form the core of a new Similarweb Ad Intelligence product. More

BIG Returns to the Fold as an MRS Network

Mar 6 2024

In the UK, business-to-business insights forum The Business Intelligence Group (BIG) is to be reintegrated as a network of the Market Research Society (MRS), a status it held in the 1990s before moving to independent operation. More

Savanta Unveils TrendVue Dashboard Service

Mar 6 2024

Insights group Savanta has launched a new AI-based application called TrendVue, allowing users to automate the research process and deliver personalised trend analysis across sectors. More

dunnhumby Partners to Integrate Location Data

Mar 6 2024

Customer data science pioneer dunnhumby has partnered with location analytics specialist Placer.ai in the US to provide retailers and CPG companies with a combination of on-and off-line customer insights and personalize customer communications and experiences. More

Unicorns Show Belief in ThisThat

Mar 6 2024

In London, brand lift measurement company ThisThat has secured an unspecified amount of funding from four founders of unicorn companies, in addition to other funds and angel investors. More

Shapiro + Raj Adds AI Focus to Tech Practice

Mar 6 2024

In the US, research agency Shapiro+Raj has added an AI Innovation Group to its Technology Practice, with Scott Swigart still leading the enhanced unit. More

Omnisis WeThink Data Fuels Voter Prediction Tool

Mar 5 2024

Manchester, UK-based fieldwork firm Omnisis has teamed up with business and politics publication The Economist to launch an interactive tool predicting how people may vote in the next general election. More

YouGov Swiss Subsidiary LINK Rebrands

Mar 5 2024

Global MR and data group YouGov has announced the rebranding of its Swiss subsidiary LINK, acquired in December 2021, as YouGov Switzerland. More

AdImpact Hires VP Marketing as Business Booms

Mar 5 2024

In the USA, integrated ad intelligence and viewing data provider AdImpact has appointed Laia Pescetto as Vice President of Marketing, following 400% growth in its industry-wide ad solutions client base in 2023, Its core political ad business has also grown rapidly. More

Cobalt Sky Appoints Bus Dev Leader

Mar 5 2024

UK-based MR operations company Cobalt Sky has appointed Mina Odavic as Head of Business Development, overseeing relationships with key clients and generating new business opportunities. More

Remesh Adds Import Tool

Mar 5 2024

New York-based Remesh has upgraded it AI-powered insights platform to allow users to upload research data collected on other platforms for analysis - including large quantities of open-ended survey feedback. More

Finnish Buy for Marketing Group Samy

Mar 5 2024

Madrid-based digital marketing group Samy Alliance, the parent of British-based research firm Capture Intelligence, has acquired Helsinki-based social media agency Kurio, giving it a presence in the Nordic countries. More

Founder to Take TDCX Private

Mar 4 2024

Singapore-based customer experience solutions firm TDCX is to be acquired and taken private by a team led by its CEO and founder Laurent Junique, via a merger valuing the nearly 18,000-strong company at around $1.037bn. More

New Leadership for Truth and Instinctif

Mar 4 2024

EMEA communications firm Instinctif Partners Group has appointed Julian Walker as CEO; having recently added Jim Donaldson as Non-Executive Chair, and Dr Matilda Andersson as MD of its subsidiary, British-based insight firm Truth. More

Merger Strengthens B2B Intent Specialist MRP

Mar 4 2024

In Philadelphia, account intelligence provider MRP has merged with b2b technology insights and lead generation firm CONTENTgine, to create an end-to-end provider for the entire b2b technology sales and marketing process, from demand generation to sales pipeline activations. More

Senior Hire for Amplified Intelligence

Mar 4 2024

Adelaide, Australia-based attention measurement specialist Amplified Intelligence has appointed Anthony Capano as EVP Global Head of SaaS. More

Accenture Buys Melbourne MarTech Firm The Lumery

Mar 4 2024

Business services colossus Accenture has acquired Melbourne-based marketing tech consultancy The Lumery, adding expertise in areas including personalization, CRM and loyalty, testing and experimentation, and automation to its Accenture Song division Down Under. More

Bus Dev Hire for Potentia Insight

Mar 4 2024

In London, Potentia Insight has appointed Clare McHatton as Business Development Director, focused on building relationships and partnerships to expand the firm's client base and offer. More

J.D. Power Buy Gives it European Auto Platform

Mar 1 2024

US-based data firm J.D. Power has completed the acquisition of Autovista Group, which provides automotive data, analytics and industry insights in Europe and Australia, from asset management firm Hayfin Capital Management. Autovista CEO Lindsey Roberts becomes President of J.D. Power Europe. More

Comcast Launches Signal Authentication Service

Mar 1 2024

Comcast Advertising, the ad division of Comcast Cable, has launched a new solution called the Signal Authentication Service, which it says will improve the accuracy of cross-screen reach and frequency analysis. More

VideoAmp Links Solutions with VALID Technology

Mar 1 2024

US-based audience measurement company VideoAmp has unveiled a big data and technology 'engine' called VALID, which measures and targets cross-platform audiences and promises more efficient media spending, higher conversion rates and more accurate data for publishers. More

Raft of Appointments at STRAT7 Companies

Mar 1 2024

Insight and customer analytics group STRAT7 has announced twenty-one appointments / promotions, including four senior promotions at Crowd DNA, and the creation of eight new roles. More

Senior Hire for Streaming Insights Firm PlumResearch

Mar 1 2024

Streaming data insights provider PlumResearch has appointed Jonathan Broughton as Research Director, tasked with advancing its analytics and insights capabilities in the entertainment industry. More

Funds for German Site Optimisation Firm Heyflow

Mar 1 2024

Hamburg-based Heyflow, whose no-code platform helps marketers create, optimise and analyse web site experiences, has closed a EUR 14.7m Series A funding round. The money will be used to accelerate product development and integrations, and for geographical expansion of its customer base. More

NIQ Creates Media Division, Hires Busignani to Lead It

Feb 29 2024

NIQ, the consumer intelligence company previously part of Nielsen and now combined with GfK, has launched a Global Media Division, which it says is 'designed to enhance the value advertisers derive from their marketing efforts' - and has appointed Lana Busignani to lead it. More

PAMCo Promotes for Acting MD Role as Redican Departs

Feb 29 2024

PAMCo, the company which oversees audience figures for British newspapers and magazines, has appointed Emma Holden as Acting MD after the departure of CEO of ten years Simon Redican. More

iMotions Debuts Biometric Tools for Academia

Feb 29 2024

Behavioural understanding specialist iMotions has unveiled EduLabs, a platform integrating biometric technology solutions for use by academic institutions, departments and students. More

APL Media Integrates AI-Based Feedback Tool

Feb 29 2024

London-based APL Media is integrating the technology of US-based feedback software firm Social Asking, aiming to 'bring cutting-edge AI to audience engagement' and allow brands to understand their audience in real time. A new division of APL will serve as Social Asking's lead (UK) sales agent. More

IAB Seeks Standards for Retail Media Measurement

Feb 29 2024

Digital ads trade body IAB Europe has published a first set of European recommendation for metrics and measurement standards covering Retail Media digital advertising. More

New Jibunu Tool Aims to Smooth Research Processes

Feb 29 2024

Fitchburg, MA-based MR services and technology firm Jibunu has launched MR-LEAP, a solution designed to redefine efficiency in survey programming services. More

Affinitiv Hires CRO

Feb 29 2024

Automotive marketing and software solutions firm Affinitiv has appointed Andy Byrne as its new Chief Revenue Officer. More

Rakuten to Verify Singapore Panellists from National ID

Feb 29 2024

Rakuten Insight Global has announced the integration of Singpass, Singapore's national digital identity, as part of its proprietary panel verification process. More

Ipsos Launch Brings AI into Innovation Process

Feb 28 2024

Ipsos has launched InnoExplorer, which uses generative and analytical AI to help clients accelerate innovation cycles 'from months to days' and improve success rates. More

New Company Offers Continuous Data on Rare Patients

Feb 28 2024

Leap day - also apparently known as Rare Disease Day - sees the launch of a new insights company, PatientSight, operating a subscription based platform connecting life science organizations with survey findings for rare disease patients, analyzed and displayed in dashboards. More

Funds for NZ Firm Tracksuit as it Builds in US

Feb 28 2024

Brand tracking specialist Tracksuit has raised $13.5m in Series A funding, which it will use for its official launch in the US and UK markets, and to expand its research and platform capabilities. More

Healthcare Intelligence Acquisition for Veradigm

Feb 28 2024

Healthcare data and technology solutions company Veradigm has agreed to acquire healthcare modeling specialist ScienceIO, for around $140m in cash. More

Yabble Upgrades Synthetic Research Offer

Feb 28 2024

AI-based insights firm Yabble has updated its synthetic research tool Virtual Audiences, allowing users to upload and integrate their own proprietary datasets to tailor the personas of synthetic respondents to suit their business. More

LatAm Expansion for Data Firm Artefact

Feb 28 2024

Data transformation and marketing consultancy Artefact has opened new offices in Colombia and Mexico, after rapid growth for its Brazilian office. More

New US Agency to Focus on Older Consumers

Feb 27 2024

In the US, former Ipsos execs Dana Keilman and Nicole Munsey have launched Morning Light Strategy, which will provide insights and strategic guidance for clients looking to drive growth in the 50+ market. More

Obituary: the ASC's Mike Trotman

Feb 27 2024

Mike Trotman, We Work With Data co-founder and long-time ASC committee member who worked on some of the standards which have guided the technical side of the profession over the past twenty years, passed away at the end of January. More

Stagwell Confident Despite 2023 Revenue Decline

Feb 27 2024

Marcoms group Stagwell has reported full year 2023 revenue of $2.53bn, down 6% year on year, and adjusted EBITDA of $360m, down 20%. However the company reports strong new business, good growth in EMEA and for its Marketing Cloud suite, and is forecasting a return to growth in 2024. More

Spanish Netflix Deal for Kantar Media

Feb 27 2024

Kantar Media is to provide Netflix with a cross-platform view of its performance in Spain, according to reports. The data will allow the streaming service to compare its audience with those for linear and on-demand networks and platforms. More

Funds for Natural Language Query Tool Myko

Feb 27 2024

Miami-based Myko, which allows sales and revenue teams to analyse their data and get rapid answers with simple text prompts, has raised $2.7m in seed capital, with which to reach new customers and expand its offering. More

InfoSum and Canvas Worldwide in Clean Room Partnership

Feb 27 2024

Data collaboration platform InfoSum has announced a partnership with independent media agency Canvas Worldwide, allowing the latter's clients to activate and enrich their first party data. More

OzTAM BVOD Data Added to Ipsos iris Aus Currency

Feb 26 2024

In a deal described as 'a world-first industry collaboration between media industry measurement bodies', OzTAM audience data for BVOD - the streaming and catch-up services offered by TV broadcasters - is to be integrated into Ipsos iris, the approved currency of IAB Australia. More

Stagwell Launches 'Unlock Surveys' Panel

Feb 26 2024

Marcoms group Stagwell, the owner of the Harris Poll and Harris X brands as well as Maru Group, has launched a new global research community called Unlock Surveys, with plans to add more than 200,000 high-quality, active survey members in 2024. More

Humankind Hires Two to Lead New Quant Team

Feb 26 2024

London-based Humankind Research, which specialises in research for positive social impact, is adding a team offering standalone quantitative projects, and has hired Laura Moore and Amy Watson to lead it as Head of Quant and Quant Research Director, respectively. More

$15m Investment for mTab

Feb 26 2024

Insights platform mTab has secured $15 million in growth credit financing, from Kayne Anderson Growth Capital, with which to accelerate its global expansion, add customers in new industries and continue enhancing its technology. More

New Service Offers Forecasting Power for Smaller Firms

Feb 26 2024

Estonian AI-driven firm AdoptoMedia has launched a 'one-stop-shop' marketing and revenue forecasting service under the CheckMedia brand, promising to democratize 'analytical power and forecasting abilities for marketing planning previously only available to the world's biggest corporations'. More

French Acquisition for Stagwell

Feb 26 2024

Marcoms group Stagwell has agreed to acquire What's Next Partners (WNP), a French digital brand and marketing consultancy whose offer includes consumer intelligence, CRM and data analytics as well as strategic planning, ad creative and digital content production. More

Launch for B2B Agency ContextualY

Feb 23 2024

In the US, Allison Wilt and Steve Ingledew have launched ContextualY, a specialist B2B research agency whose four founding Principals between them boast more than a hundred years of experience supporting technology clients and stakeholders. More

Ipsos NA Hires Senior Client Officer

Feb 23 2024

Ipsos North America has appointed former Worthix and GfK exec Rogerio Monteiro as SVP / Senior Client Officer More

Steinberg Joins Glimpse in Business Development Role

Feb 23 2024

GenAI-based consumer emotion and sentiment specialist Glimpse has appointed former Cint and Dynata researcher Mike Steinberg as Vice President of Business Development. More

London Acquisition for Stagwell

Feb 23 2024

Marcoms group Stagwell has acquired London-based Sidekick, an agency collective with skills in experiential marketing, digital storytelling and branded content - and will combine it with its San Francisco-based global marketing and comms consultancy Allison. More

Trio of Hires for Behavioral Science Firm BEESY

Feb 23 2024

New Jersey-based applied behavioral science insights agency has appointed Brian O'Hara as VP of Business Development, and Trisha Nagpal and Anushka Bhansali as Behavioral Associates. More

SheerID Launches Data Tools

Feb 23 2024

In Oregon, identity verification specialist SheerID has launched two new services: Marketing Hub, a curated marketplace of solutions to engage communities; and DataConnectors, which streams verified first-party consumer data into more than 400 martech solutions including CRM and CDP systems. More

Launch, Funds and CEO Hire for Belgium's iVisual

Feb 22 2024

In Antwerp, Belgium, design-tech company iVisual has launched AI-based branding and packaging intelligence technology which it says will 'transform the way companies develop branding and packaging'. The new firm has appointed Julie Dumoulin as its CEO. More

Flat Year in 'Challenging' Times for WPP

Feb 22 2024

WPP has reported preliminary results for the full year 2023, with revenue (less pass-through costs) of £11.86bn, up 0.9% on a like-for-like basis, and operating profit down more than 60% to £531m. More

Comscore Launches CCR Local Service

Feb 22 2024

Comscore has upgraded its Campaign Ratings (CCR) service to extend deduplicated audience measurement to the local market level, and says that for the first time CCR will integrate national and local linear TV, digital, streaming and social channels. More

Former Schlesinger Germany MD Schmid Joins quotapoint

Feb 22 2024

Germany-based facility and data collection provider quotapoint has appointed Stephan Schmid, former Managing Director of Schlesinger Group Germany, as Director / Member of Management. More

Recollective Upgrades Qual Survey Platform

Feb 22 2024

In Canada, qual research tech firm Recollective has launched two new services, Recollective Connect and the Recollective Qualtrics Integration, helping research agencies and brands to engage their research participants 'seamlessly and efficiently'. More

Cross-Media Measurement 'First' for Innovid

Feb 22 2024

Cross-media ad delivery and measurement platform Innovid has announced the availability of publisher-level outcomes analysis for all DSP and SSP campaigns, allowing brands and agencies to 'understand, assess and compare' performance in detail and 'without bias' across all their media buys. More

AnalyticsIQ Adds NPIs to Improve Healthcare Targeting

Feb 22 2024

Atlanta, GA-based AnalyticsIQ has added to its range of healthcare solutions with the launch of an enriched National Provider Identifier (NPI) data offering, promising marketing and analytics teams deeper insights into healthcare providers (HCPs) as individuals, to improve targeting and engagement. More

Ipsos Returns to Strong Growth in Q4

Feb 21 2024

Ipsos has reported organic, constant currency revenue growth of 8.8% for the fourth quarter of 2023, and 3% for the full year, with operating profit stable at an all-time high of 13.1%. More

Former YouGov Sport Man Launches Sponsorship 'Lab'

Feb 21 2024

In Glasgow, Scotland, former RBS and YouGov Sport exec Bruce Cook has launched SponsorLab, a new sponsorship measurement tool for sponsors, agencies and rights holders. More

New Social Classification System for India

Feb 21 2024

The Market Research Society of India (MRSI) has launched a new Socio-Economic Classification System, ISEC, which it says is 'far more representative, stable and less volatile' than its predecessor, NCCS. More

Strategy Leader Joins SightX

Feb 21 2024

Research tech company SightX has appointed former US marine Dr. Brad Smith as its first VP of Strategy, with a remit to lead advancements in user-centric innovation, enhance user experience and bolster the company's go-to-market capabilities. More

Behaviorally Hires to Boost US Bus Dev Team

Feb 21 2024

Transaction data specialist Behaviorally has expanded its business development team in New York with the appointment of Director Peter Cloutier, and in Chicago where Shane Schultz joins as a Manager. More

Forsta Adds Bus Dev Director

Feb 21 2024

CX and research tech group Forsta has appointed Jason Saylor, formerly of MAXimum Research, as Business Development Director. More

Accenture to Acquire Bulgarian Analytics Firm GemSeek

Feb 20 2024

Business services behemoth Accenture has agreed to acquire CX analytics provider GemSeek, for an undisclosed sum. More

Bill Before Congress Would Shut Down ACS

Feb 20 2024

In Congress, New Jersey Republican representative Jeff Van Drew has introduced legislation which would close down the annual American Community Survey (ACS), which replaced the old decennial census long form in 2005 and is described as 'essential to the development of representative samples'. More

Apollo Intelligence Buys GlocalMind

Feb 20 2024

US-based healthcare sector insights firm Apollo Intelligence has acquired GlocalMind, a tech-driven MR services and panel company operating in the same sector. More

One Picture Group Appoints Quant Co-Head

Feb 20 2024

Former Kantar NZ researcher Jo Muller has joined marketing strategy and professional services consultancy the One Picture Group, as Director and Co-Head of Quantitative Insights for New Zealand. More

CallRail Adds Self-Reported Attribution Tools

Feb 20 2024

Atlanta-based call tracking, marketing and lead intelligence platform CallRail has added AI-driven, self-reported attribution capabilities to its CallRail Labs innovation program, promising visibility into the impact on sales of branding, word of mouth, social media and other channels. More

Partnership for Realeyes and Veritonic

Feb 20 2024

New York-based audio analytics and research platform Veritonic has partnered with computer vision and attention AI company Realeyes to launch the Audio Attention Report, putting data behind the untapped potential of radio and podcast audio advertising. More

Ironwood Buys Baltimore Qual Firms

Feb 19 2024

Chandler, Arizona-based researcher Ironwood Insights Group (IIG) has announced the acquisition of Maryland-based qual provider The Research Group and its focus groups and recruiting division Observation Baltimore. Barbara Gassaway, President and founder of The Research Group, joins IIG. More

Promotion and Hires at OvationMR

Feb 19 2024

In the US, OvationMR has recently made three appointments: Alex Sutter has been promoted to VP of Qualitative Insights while Cara Christensen and Hiram Santiago join the company, both with the title of Director, Insights Solutions. More

Qualtrics Base for New Yahoo Insights Tool

Feb 19 2024

Yahoo has launched a rapid insights solution called PurpleLab, based on Qualtrics technology - initially in Australia and Southeast Asia. More

Similarweb Ends Year in Profit as Revenue Climbs 13%

Feb 19 2024

Tel Aviv-based digital market intelligence company Similarweb has announced 2023 revenue up 13% to $218.0m, with adjusted operating loss slashed from $63.8m to just $4.8m, including a profit in the fourth quarter. More

New Veritonic Tool Measures Smaller Audio Campaigns

Feb 19 2024

In New York, audio analytics and research platform Veritonic has launched Brand Lift Pulse, an addition to its established Brand Lift solution which it says brings its data to those running campaigns of any size. More

DV Launches 'Tiers' System for MFA Content

Feb 19 2024

Digital media measurement and analytics firm DoubleVerify (DV) has enhanced its solutions for measuring and protecting clients against 'Made For Advertising' (MFA) content online, promising them the ability to 'optimize media investments, by carefully balancing brand protection and campaign scale'. More

Liz Landy Leaves Ipsos

Feb 16 2024

Longtime Ipsos exec and current Global Head of Audience Measurement Liz Landy is to leave the company at the end of this month. Daniel Wong-Chi-Man will step up to Lead the Audience Measurement Service Line globally, while Ipsos iris leader James Oates will add responsibility for the business in the UK. More

Nielsen Promotes in the Pacific as Boyte Steps Down

Feb 16 2024

Nielsen has announced that its Pacific Broadcaster & Publisher Lead Tony Boyte will be stepping down in April, to be replaced by eighteen-year company veteran Scott Gillham. More

Dream Team Finds $14m for Attribution Firm Alembic

Feb 16 2024

In the US, enterprise marketing attribution platform Alembic has raised $14m in series A funding, which it will use to enhance its engineering capabilities, broaden its product range and accelerate client acquisition. Backers include Jeffrey Katzenberg and Joe Montana. More

Osborne Departs, Volpe Returns as Ignite 360 CEO

Feb 16 2024

In San Francisco, consumer insights, marketing strategy and training firm Ignite 360 has announced that founder and Chairman Rob Volpe will resume his role as CEO from next week, as current Chief Lisa Osborne leaves for an insights leadership role at a healthcare nonprofit. More

Funds for Gaming Analyst and Testing Platform Helika

Feb 16 2024

Toronto, Canada-based gaming industry analytics and infrastructure provider Helika has completed an $8m Series A funding round, for use in accelerating the launch of its AI-powered Game Management products. More

ISG Launches 'Market Lens' Data and Advisory Product

Feb 16 2024

Stamford, CT-based technology research and advisory firm Information Services Group (ISG) has launched a new product providing market intelligence for the buy- and sell-side dynamics of the IT and business services industry. More

Signal AI Buys Online Content Analyst Social 360

Feb 15 2024

Reputation and risk intelligence provider Signal AI has acquired Social 360, which monitors and analyses online comment influencing the reputation of clients around the globe. More

Ipsos Hires New UKI Chief People Officer

Feb 15 2024

Ipsos has appointed former Ofcom and Aviva exec Kerri-Ann O'Neill as Chief People Officer for UK and Ireland. More

PRS IN VIVO Promotes for Behavioral Science Lead

Feb 15 2024

Packaging, NPD and shopper specialist PRS IN VIVO has appointed Richard Bordenave as global Chief Behavioral Officer. More

Nexstar Hires Platform Marketing & Intelligence Head

Feb 15 2024

In the US, broadcasting and publishing network Nexstar Media Group has appointed Stacey Lynn Schulman as its first EVP, Platform Marketing and Intelligence. More

Kantar and Realeyes in Anti-Fraud Partnership

Feb 15 2024

Kantar has announced a partnership with computer vision and attention measurement specialist Realeyes, integrating the latter's Verify identity recognition software into the former's anti-fraud software QubedAI. More

Event Ticketing, Data and Insights Firm Fixr Hires CRO

Feb 15 2024

FIXR, which provides audience insights and actionable data for event organisers worldwide, has appointed former Eventbrite VP Joel Crouch as Chief Revenue Officer. More

Glassbox Launches 'Voice of the Silent' CX Tool

Feb 14 2024

Glassbox, which provides data and insights on the digital experience for web and mobile applications, has launched a new solution called 'Voice of the Silent' (VoS). The firm says traditional VoC programs capture feedback from an average of only 4% of customers. More

EssenceMediacom Launches Data and Analytics Function

Feb 14 2024

GroupM's new data / audience planning agency EssenceMediacom has formed a dedicated data, technology and analytics function to 'deliver business solutions to clients in the post-cookie era'. Poorani Adewole transfers in from Mindshare to lead the unit as Chief of Data, Technology and Analytics. More

A Dozen Appointments for Firefish

Feb 14 2024

UK-based agency Firefish Group has announced five promotions and seven new hires across the business. Fenella Twohig, Ciara Larkin, Rebekah Smith, Karen Chong, Chloe Lee, Jamie Robertson and Jonathan Dance all join the company. More

Former Pollinate COO Takes Lead Role at CRNRSTONE

Feb 14 2024

Sydney-based CRNRSTONE, the research and data division of comms agency Bastion, has appointed Nathan Saville, formerly COO of Pollinate, as General Manager. More

Two Hires for Harlow Consulting

Feb 14 2024

Harrogate, Yorkshire-based firm Harlow Consulting has appointed Kathryn Purdy as Research and Operations Director, and Joel Galilee in an entry-level Researcher role. More

Senior Hire and Role Extension for Ipsos India

Feb 14 2024

Ipsos India has expanded the role of Archana Gupta, adding responsibility for Shopper Research and for developing the firm's base of young talent; and has hired former NIQ exec Malavika Mani as Executive Director, servicing large accounts in the west zone. More

Funds for Workforce Analyst Sapience

Feb 14 2024

'Intelligent workforce insights' firm Sapience Analytics has received a 'large' amount of new growth funding for its platform, which informs managers about employee activity across their enterprise, promoting cost management and operational efficiency. More

Mystery Shopping Firm Dive Buys Denmark's Shoptimizer

Feb 13 2024

Northern European mystery shopping and customer service improvement specialist Dive has acquired Danish mystery shopping firm Shoptimizer. More

TRP Partners for Cross-Media Consumption Insight Tools

Feb 13 2024

European consulting and digital services firm Sopra Steria has announced a partnership with media insights firm TRP Research to help broadcasters, advertisers and others understand the way television and VOD services are consumed across different devices and platforms by UK audiences. More

C-Suite Hires and Promotions for TalentNeuron

Feb 13 2024

Labor market analytics specialist TalentNeuron has revamped its leadership structure to handle 'accelerated growth and innovation'. Gabriel Pauliuc joins as CTO and Elin Thomasian as SVP of Strategy and Consulting, while recently appointed David Wilkins adds the role of Chief Product and Marketing Officer. More

Crowd DNA's David Power Joins davies+mckerr

Feb 13 2024

UK-based agency davies+mckerr has appointed former Crowd DNA Director David Power as Head of Quant. More

EUR 8.5m Wind in Sails for Offshore Energy Specialist

Feb 13 2024

Copenhagen, Denmark-based offshore wind data specialist Aegir Insights has secured EUR 8.5m in Series A funds from climate tech investors - to be used in upgrading its web platform, including investment decision software and data products. More

Change of Season for succeet Show

Feb 13 2024

succeet, one of the world's largest MR trade shows and the biggest in the DACH region, is to move from its traditional October slot to February, with 'succeet24/25' due to finish a year from today. The organisers say the move is in response to requests from long-standing exhibitors and associations. More

Savanta Adds CX Framework

Feb 13 2024

London-based insights consultancy Savanta has launched a new customer experience framework which it says will help companies more accurately drive revenue growth. More

TechTarget Partners with Software Review Site G2

Feb 13 2024

B2B purchase intent data specialist TechTarget has announced a partnership with software review and assessment site G2, to help B2B enterprise technology buyers through the purchase cycle. More

Dedicated Privacy Officer for Publisher Gannett

Feb 13 2024

Publisher Gannett / USA TODAY Network has appointed a dedicated Chief Data Privacy Officer, Marci Moss, with a remit to safeguard the information entrusted to its publications by clients, partners, users and employees. More

Canada's Rhetorik Buys British Firm 1 Stop Data

Feb 12 2024

Canada-based B2B data services company Rhetorik has announced the acquisition of 1 Stop Data Ltd, another B2B data business based in Wokingham, UK. More

BVA BDRC Wins UK's TV Audience 'Landscape Study'

Feb 12 2024

In the UK, audience measurement body Barb has awarded the contract for a new piece of research, the CFlight Landscape Study, to insights consultancy BVA BDRC. The work will help barb to estimate TV audience size and profile for various platforms and to understand the dynamics of household VOD consumption. More

PureSpectrum Appointment Targets EMEA Growth

Feb 12 2024

Online sample marketplace and research tech company PureSpectrum has appointed former Ipsos, Nebu and Bilendi exec Ian Roberts as Business Development Director for EMEA, based in London. More

Launch and Funds for Motif Analytics

Feb 12 2024

San Francisco-based start-up Motif Analytics has emerged from private beta to offer general availability for its analytics tool - and has secured $5.7m in seed funding. More

Fifty Plus Hires for Insight-based Ad Tech Firm LoopMe

Feb 12 2024

AI-based ad optimisation and measurement firm LoopMe has announced the recruitment of more than fifty new employees, growing its workforce by some 20%. This includes the appointments of Slava Taraskin as VP Business Development, and Adam Parker as VP of Corporate Development & Strategy More

ZoomInfo Launches AI-Powered 'Copilot'

Feb 12 2024

US-based B2B data and software firm ZoomInfo has launched Copilot, an AI-powered solution promising to bring its data together with a client company's first party CRM data and provide insights for use by salespeople. More

Kin + Carta Recommends New Acquisition Bid

Feb 9 2024

In the UK, digital transformation consultancy Kin + Carta has changed horses in its ongoing sale process, recommending that shareholders approve a new bid controlled by investment firm BC Partners, instead of earlier favoured offers from Apax Partners. More

Global Roll-Out for YouTube Measurement in Nielsen ONE

Feb 9 2024

Nielsen is expanding its Connected TV (CTV) measurement of YouTube ads into eleven additional global markets, including Germany, India, Japan and the UK. More

Upgrade for Retail Analytics Firm Intelligence Node

Feb 9 2024

In San Francisco, retail analytics solutions provider Intelligence Node is expanding its offer for retailer clients and third-party sellers, promising an enhanced online shopping experience with more information to support product selections and purchase decisions. More

Six Appointments for Fast-Growing UK Firm Potentia

Feb 9 2024

In London, year-old digital MR agency Potentia Insight has announced six new hires across its project management, information security and analytics divisions: Abubaker Omer, Steve Burton, Bill McDivitt, Vanessa Jackson, James Edwards and Shaun May. More

Sales and Client Dev Appointments for Ironwood

Feb 9 2024

US firm Ironwood Insights Group has appointed Jeb Bullis to lead the expansion of its Ironwood Online offering, and Stuart (Stu) Cohen to focus on the growth of its full service division. More

Technical Hire for BEESY

Feb 9 2024

New Jersey-based applied behavioral science insights agency BEESY has hired Nicole DelBuono as a Technical Project Manager. More

'Challenging Year' for Forrester as Revenue Drops 11%

Feb 8 2024

In the US, technology researcher Forrester has reported full year 2023 revenue of $480.8m, down 11% on 2022. Adjusted net income was $36.6m, down from $47.2m a year earlier. More

Kantar and Others Adopt Glow Sustainability Metric SRS

Feb 8 2024

Australian market research technology platform Glow is developing its sustainability metric the Social Responsibility Score (SRS) as a standardized, cross-industry initiative and says it is currently being integrated into the offerings of Kantar, PwC Australia and other research and advisory businesses. More

New CMO, Chair and Board Members for Rival and Reach3

Feb 8 2024

Canada-based sister firms Rival Technologies and Reach3 Insights have appointed Kristine Steuart as Chairperson and two new members for the Board, Ipsos veteran Gary Bennewies and serial entrepreneur Brian Craig. Meanwhile Paula Catoira, who in a previous employment was Steuart's Chief of Staff, is promoted to CMO. More

Singapore Hire for PureSpectrum

Feb 8 2024

PureSpectrum has appointed former Qualtrics and Dynata employee Mani Padmanabhan as Senior Client Director for Asia, based in Singapore. More

Former Kantar Man Joins Naming Specialist Lexicon

Feb 8 2024

Lexicon Branding, which develops brand names and wordings for products, services and companies, has appointed three directors including Dmitri Seredenko as Research Director; and has expanded its studio capabilities. More

Audience Partnership for GWI and Dynata

Feb 8 2024

Consumer research platform GWI has partnered with Dynata to launch a solution called GWI Audience Activation, offering end-to-end marketing including segmentation, profiling, planning and activation, for pre-built or bespoke segments using the firms' global audience data. More

Torfac Hires Director of Client Development

Feb 8 2024

Canada-based analytics and MR solutions provider Torfac has appointed Srinivas K M as Director of Client Development, based in Bangalore, India. More

Medallia Unveils Personalisation and Agile MR Tools

Feb 7 2024

Customer and employee experience firm Medallia has announced four AI-based innovations - Ask Athena, Intelligent Summaries, Smart Response and Themes - geared to personalising customer and employee experience; and has launched a fully self-service MR tool, Medallia Agile Research. More

Change of CEO for Data Axle

Feb 7 2024

In Dallas, Texas, data-driven marketing and business intelligence solutions firm Data Axle - formerly Infogroup - has hired Andrew Frawley as its new CEO. He replaces Mike Iaccarino, who will remain as Chairman but dedicate himself to running a European-based direct marketing business. More

Circana Launches 'Engage' Retailer Data Solution

Feb 7 2024

Consumer behavioral data firm Circana has launched Liquid Data Engage, which allows retailers to manage market performance, category management, loyalty, supply chain, and retail media data assets in one solution, and identify opportunities for growth. More

On Device Hires to Boost Brand Lift Portfolio

Feb 7 2024

London-based brand measurement company On Device Research has appointed Gulshan Mahay in the new role of Account Director, in its commercial team in the UK. More

Funds for Business Metrics Firm dataroomHQ

Feb 7 2024

New York-based dataroomHQ, whose platform brings SaaS clients' operational metrics together for business analysis and forecasting, customer targeting and financial planning, has announced a $3.5m funding round. Funds will be used to bring the platform to market after two and a half years in development. More

Bliss Group Hires Co-Leader for Impact Practice

Feb 7 2024

In the US, insights-driven marketing communications agency The Bliss Group has appointed Emily Porro as SVP and co-leader of its Impact practice. More

Gartner Revenue Close to $6bn Despite Slower Q4 Growth

Feb 6 2024

Technology consulting firm Gartner has reported full year revenue of $5.9bn, up 8%, and adjusted EBITDA of $1.5bn, up 2% after allowing for currency changes. Revenue growth slowed again and EBITDA fell slightly in the fourth quarter. More

Ziad is New Ipsos Media MENA CEO as Aoun Steps Down

Feb 6 2024

Ipsos has appointed Ziad Issa as the new Media CEO in the MENA region, succeeding Elie Aoun who has decided to step down after 32 years at the company. More

Fusion Healthcare Launches Executives Panel

Feb 6 2024

In the US, newly launched data collection firm Fusion Healthcare Fielding has launched the Health System Executives Panel, comprising C-Suite and Director level executives from healthcare organizations from hospitals and clinics to health systems and managed care entities. More

Comscore Partners for Political Ad Targeting Offer

Feb 6 2024

With election year well underway, Comscore has announced an integration with political data provider TargetSmart, giving the latter's clients access to the former's granular media planning and evaluation data. More

New UK Brand Health Leader for Ipsos

Feb 6 2024

Ipsos has appointed former Kantar and Mintel exec Dale Beaton as head of its Brand Health Tracking (BHT) Service Line in the UK. More

Pre-Seed Funds for eCommerce Data Platform Octup

Feb 6 2024

Tel Aviv-based Octup, which provides an operational AI-driven ecommerce insights platform, has raised $4m in a Pre-Seed funding round, with which to roll out its end-to-end discovery platform for ecommerce, add talent and expand to new markets. More

New Regional Role for NIQ's Megan Treston

Feb 5 2024

Consumer intelligence provider NIQ has announced two key leadership changes in the Asia Pacific region. Pacific MD Megan Treston will transition to a regional role as APAC Consumer Panel Service (CPS) Product Lead, while recent arrival Pete Sheridan steps into her old role. More

Fast-Changing Tobii Reports Decline, Sets New Targets

Feb 5 2024

Sweden-based eye tracking and attention computing specialist Tobii has announced revenue of SEK 758m ($US 71.5m) for the full year 2023 - a decline in organic terms of 6%. The company has also completed its acquisition of vehicle interior sensing firm AutoSense, and announced new financial targets. More

Funds for Real Estate Market Intell Firm Audience Town

Feb 5 2024

Real estate consumer intelligence platform Audience Town has secured an unspecified amount of additional funding with which to continue expansion and development of its analytics platform. More

Semcasting Launches Voter Measurement Tool

Feb 5 2024

In the US, cookieless targeting and digital identity solutions firm Semcasting has launched RTVM, a tool offering political campaigns 'complete transparency' across platforms into which voters they have and have not 'reached' with which messages. More

IAS Debuts Facebook and Instagram Brand Safety Tool

Feb 5 2024

Media measurement and optimisation platform Integral Ad Science (IAS) has rolled out an AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product, across Facebook and Instagram Feed and Reels. More

Consulting and CX Business Emtec becomes Bridgenext

Feb 5 2024

Digital consulting, marketing and tech business Emtec is unifying its businesses and rebranding as Bridgenext. Its services include data, analytics and AI, as well as the creation and measurement of digital experiences. More

Circana Restructures Commercial Organisation

Feb 2 2024

Consumer data giant Circana has announced changes to its commercial organisation including the appointment of former CPG sector President Jeremy Allen as Chief Commercial Officer. Tim Bush, currently President, General Merchandise, will retire by the end of the year after two decades at Circana and NPD. More

Nielsen Expands OOH Panel to Give '100% Coverage'

Feb 2 2024

In New York, Nielsen has announced it will expand coverage of its National TV out-of-home (OOH) panel this year, in order to 'fully represent all US TV households'. More

Databricks Buys NLP Query Specialist Einblick

Feb 2 2024

US-based big data and AI solutions firm Databricks has acquired natural language-based data collaboration platform Einblick More

Senior Marketing and Product Hires for Dynata

Feb 2 2024

First-party data provider Dynata has recently appointed long-time Toluna marketing leader Janice Caston as EVP of Marketing, and Rebecca Bello as VP Product. More

Nielsen Files Patent Lawsuit against VideoAmp

Feb 2 2024

Nielsen is suing rival TV audience measurement firm VideoAmp for alleged infringement of two recently-issued patents concerned with the correction of viewing data skewed by 'phantom' or 'zombie' viewing. More

Sodexo Seeking Analytics and CX Start-Ups

Feb 2 2024

Food, facilities and hospitality services provider Sodexo has announced the global launch of an Accelerator Programme with categories for entrepreneurs in data analytics and customer experience. More

Creativ Strategies Brings in AI Skills for New Division

Feb 1 2024

In California, full service marketing and PR firm Creativ Strategies has launched a new division called Creativ Insights, bringing together the marketing consultancy expertise of the parent firm with the skills and tech of data science firm talkAItive, whose founders Vibhu Bhan and Joe Lai join to lead the new unit. More

Merger for Experience Consultancy Bounteous

Feb 1 2024

In the US, innovation and experience consultancy Bounteous is to merge with digital engineering, data and AI services provider Accolite Digital, creating a new end-to-end digital transformation services consultancy with a focus on 'co-innovation'. More

New Research Hub BioBrain Launches

Feb 1 2024

Former Ugam Solutions and Discuss exec Vinay Raj Rao has launched BioBrain, a platform which claims to 'seamlessly connect the entire research ecosystem' for improved efficiency and deeper insights. More

Comscore Promotes LatAm Leader to EVP International

Feb 1 2024

Comscore has promoted Alejandro Fosk, previously SVP for Latin America, to EVP International, overseeing its EMEA, APAC and LATAM regions. More

Senior Hires and Promotions for OpinionRoute

Feb 1 2024

MR operations company OpinionRoute has announced three senior appointments: Kayla Cousineau has been promoted to COO, Mary Herzak hired as SVP, Growth, and Richard Ratcliff promoted to the new role of Chief Trust Officer. More

PatientPoint Gets MRC Accreditation First

Feb 1 2024

In the US, the Media Rating Council (MRC) has awarded accreditation for the first time to a service offering Point of Care (POC) advertising measurement. The award to PatientPoint refers specifically to metrics in its Digital Campaign Report, for its legacy network footprint. More

Former Deutsche Bank CEO Invests in Zeotap

Feb 1 2024

Berlin, Germany-based enterprise customer data solutions provider Zeotap has appointed former Deutsche Bank Group CEO Western Europe Frank Krings as a Strategic Advisor, supporting its growth in the EU banking, insurance and asset management industry. Krings has also invested in the company. More

Board and Other Appointments for ESA and Perspective

Jan 31 2024

Within the BVA-BDRC group, data collection and analysis firm Perspective Research Services has promoted Jade On to Commercial Director, and Henri Dubier to Client Services Director; while mystery shopping and auditing company ESA Retail has added Ops Director Chris Kennedy to its Board. More

Zappi Hires and Promotes for Senior Team

Jan 31 2024

Agile and automated market research platform Zappi has appointed Nataly Kelly as Chief Marketing Officer and promoted Babita Earle from EVP of Global Enterprise Partnerships to International MD. The firm also recently hired Melissa Clucas as CFO. More

Senior Hire for HFS Research

Jan 31 2024

Software automation veteran Francis Carden has joined analyst firm HFS Research as Chief Technology Evangelist. More

Comscore Gets Patent for Real-Time Livestream Tech

Jan 31 2024

Comscore's audience and content targeting solutions division Proximic has been awarded a patent for its livestream contextual intelligence technology, which it says will help publishers monetize their livestream video inventory and increase advertiser confidence in buying it. More

On Device Adds Research Director for New ANZ Team

Jan 31 2024

Brand measurement company On Device Research has appointed Allan Breiland in the new role of Research Director ANZ, tasked with expanding and tailoring its brand measurement solutions across the region. More

Human8 Promotes to Optimise Talent and Portfolio

Jan 31 2024

Human8 has promoted Amy Perifanos, previously VP of Commercial Solutions North America, to global Chief Portfolio Officer, with a seat on the Global Leadership Team. More

COO and VP Product for Testing Platform Highlight

Jan 30 2024

Automated in-home product testing platform Highlight has announced changes to its leadership team, with the appointments of Priyanka Carr as COO and President, and Deirdre Norris as VP of Product. More

TAPE Brand Goes as Mediametrie Merges Units

Jan 30 2024

French audience metrics company Médiamétrie has announced that its UK subsidiary TAPE Consultancy will be rebranded to operate as part of Glance, its international division. More

C-Suite Appointments for Harte Hanks

Jan 30 2024

In the US. customer experience company Harte Hanks has made permanent the previously Interim CFO role of David Garrison, and appointed David Fisher as Chief Transformation Officer. More

Pureprofile Reports on Strong Half Year

Jan 30 2024

Australia-based insights and data business Pureprofile has announced revenue up 8% to $AUD 24m for the half year ended 31st December, and EBITDA of $AUD 2.4m, up 6% or 21% on a like-for-like basis. More

Raft of Promotions for Walnut

Jan 30 2024

UK-based 'human understanding' agency Walnut Unlimited has announced eleven recent promotions, including that of Becky McGee to Research Director and Yaasir Aslam, Alex Baines, Rachel Ellis and Adam Gilbert to AD roles. More

Three More Hires for Minneapolis' Foresight

Jan 30 2024

Minneapolis, MN-based consultancy Foresight Strategy has appointed Luke Lilienthal as Business Analyst, Jakob Anderson as Associate and Kaela Haines as Office Manager. More

Australian Ad Agency Kaimera Appoints Data Chief

Jan 30 2024

Australian independent media agency Kaimera has appointed former GroupM exec Brett Camilleri as its first Chief Data Officer. More

ISBA's Origin On Track as Six More Advertisers Join

Jan 29 2024

Origin, a cross-media measurement initiative led by the UK's advertising trade group ISBA has added six more advertiser stakeholders, and says its platform is now 'up and running'. More

Toluna Adds CPG Exec to Board

Jan 29 2024

Toluna has appointed Lucie Claire Vincent Ortiz to its Board of Directors. As a senior operating executive in multinational consumer product companies, including Colgate-Palmolive Co. and Philip Morris International, she will advise the Board with a particular focus on the needs of this sector. More

Senior Hires for ThinkAnalytics

Jan 29 2024

In the US, personalized content and viewer insights provider ThinkAnalytics has appointed former Comscore exec Andrew Read as VP Sales, EMEA; and Roger Sherwood, formerly of AWS, as SVP Professional Services for the Americas. More

InfoSum in Data Matching Partnership

Jan 29 2024

In New York, data collaboration platform InfoSum has inked a deal with DIRECTV Advertising, to create a first party data-matching solution for advertisers. More

Funds for Analytics Automation Firm TextQL

Jan 29 2024

In San Francisco, generative AI-powered data discovery and analytics tools firm TextQL has raised $4.1m in pre-seed and seed funding, with which to expand its team working on data engineering and language model training. More

Data Quality Platform Anomalo Secures $33m

Jan 29 2024

Palo Alto, CA-based data quality platform Anomalo has raised $33m in a funding round, earmarked for further development of its platform and for recruiting in both engineering and go-to-market functions. More

datafuelX Adds MRI-Simmons Demographics to TV Data

Jan 26 2024

Cross-platform viewing analytics company datafuelX has partnered with US consumer insights veteran MRI-Simmons, to enhance the former's device-level TV viewing data sets with the latter's demographic attributes. More

WPP Merges Hill & Knowlton with BCW

Jan 26 2024

In an apparent volte face after refreshing and reinforcing the brand of its communications agency Hill & Knowlton as recently as November, WPP has announced the company will be merged with the group's other major PR firm BCW, with the combined entity renamed Burson. More

ONS Business Survey BICS Finds a Permanent Place

Jan 26 2024

In the UK, the Office for National Statistics (ONS) has given permanent status to its Business Insights and Conditions Survey (BICS), which was introduced in 2020 as a rapid feedback tool for how companies were coping with Covid-19. More

Funds for Social Media Video Analyst Viral Moment

Jan 26 2024

Menlo park, California-based social media video insights and analytics provider ViralMoment has secured $2.5m in a seed round of investment, with which to widen the scope of its video-reading AI. More

MNTN Partnership Doubles Down on CTV Analytics

Jan 26 2024

In the US, Connected TV ad management and measurement solution MNTN has announced a full integration with marketing analytics platform Rockerbox, promising clients enhanced cross-device measurement and accurate attribution of MNTN's proprietary Verified Visits and business outcomes. More

Funds for Key Data Extraction Specialist Heex

Jan 26 2024

Paris-based Heex Technologies has raised EUR 6 million in a second round of funding, to continue development of its Smart Data platform, including expansion of its technical team, sales team and product offering. More

Major Investment for The Insights Family

Jan 25 2024

Manchester-based kids, parents and family specialist The Insights Family has secured a £5.6m investment, with which to continue and accelerate its rapid global growth. More

Nebu and Survox Names Go as Enghouse Launches New Unit

Jan 25 2024

Software business Enghouse Systems has combined features from its Nebu and Survox products and rebranded them as Enghouse Insights. More

Former Ipsos NA CEO Larini Joins MINT

Jan 25 2024

Former Ipsos and Gartner senior exec Lorenzo Larini has joined Advertising Resource Management (ARM) software firm MINT, headquartered in Milan, as Global CEO. He replaces founder Andrea Pezzi, who moves to a new role as Chairman. More

Opinium Hires for European HQ Role

Jan 25 2024

Insight agency Opinum has hired Matthew Barton as Senior Consultant, based in Amsterdam, supporting continued 'rapid growth' in Europe. More

New Head of Product for B2B Data Firm Rhetorik

Jan 25 2024

B2B data services company Rhetorik Ltd has appointed former Equifax and Dun & Bradstreet exec Jim Longo as its new Head of Product. More

Research Partnership Launches Alzheimer's Tracker

Jan 25 2024

Healthcare specialist Research Partnership has launched a new Alzheimer's Disease tracker in Germany, Japan and the US, as part of of its syndicated Therapy Watch series. The firm plans to expand the service to other key European markets this year. More

Circana Buys Golf Retail Data Firm

Jan 24 2024

Consumer data giant Circana, which was formed following the merger of IRI and The NPD Group, has agreed to acquire independent MR firm Golf Datatech, which tracks golf retail activity across the US, the UK, Sweden, France and Germany. More

Funds for Personal Data Marketplace Masa

Jan 24 2024

US-based decentralized data marketplace Masa Network has secured $5.4m in Seed funding, to pursue its goal of 'a fair data economy where you own and profit from your personal data'. More

Behaviorally Unveils Packaging Insight Platform GLADYS

Jan 24 2024

Purchase transaction insight provider Behaviorally has announced the launch of GLADYS, a platform collating and analysing data extracted from the moment of purchase to give clients real-time insights to launch effective packaging designs. More

DAIVID Promotes for Chief Growth Officer Role

Jan 24 2024

London-based ad measurement and impact optimisation firm DAIVID has promoted its EMEA MD Barney Worfolk-Smith to the role of Chief Growth Officer. More

Merkle Launches Dedicated UK&I Salesforce Practice

Jan 24 2024

In London, data-driven CXM company Merkle has launched a dedicated UK and Ireland Salesforce practice, promising clients the tools to optimise their use of data to enhance the customer experience. More

Multi-Year Measurement Deal for Comscore and Nexstar

Jan 24 2024

Comscore has announced a comprehensive multi-year agreement with Nexstar Media Group, for cross-platform audience measurement including metrics for Nexstar's local TV, broadcast, network and digital businesses. More

OvationMR Buys AI-Driven Platform Qualibee

Jan 23 2024

US-based insights agency OvationMR has agreed to acquire AI-driven qual platform Qualibee, for an undisclosed sum More

Launch of Pulsar SEARCH Instant News Discovery Tool

Jan 23 2024

Audience intelligence platform Pulsar has launched a product called SEARCH, promising instant, search engine-style discovery of news coverage on any topic, across media types and languages. More

C-Suite Hire and Promotion for DoubleVerify

Jan 23 2024

Digital media measurement company DoubleVerify (DV) has promoted Jack Smith to Chief Innovation Officer, and brought in Alex Valle to fill Smith's previous role as Chief Product Officer. More

Senior DACH Promotions for ISC-CX

Jan 23 2024

Swiss-German-based Customer Experience Management consultancy ISC-CX has promoted Adino Baumann to serve as its authorized representative in Germany, and Sandra Nippraschk to the role of Country Operations Manager for DACH. More

Cynozure Hires Data Literacy and Culture Lead

Jan 23 2024

Data and analytics strategy consultancy Cynozure has appointed Louise Hutchins to head up the development of its literacy and culture change services, for clients wanting to make the most of data and of AI. More

High Profile Appointments for MRII Board

Jan 23 2024

Fresh from appointing a new Board President last week, West Dover, VT-based nonprofit insight industry education and training institute MRII has announced the appointment of four Board members: Tatyana Bacon, Katie Gross, Finn Raben and Stan Sthanunathan. More

C+R Research Promotes for CEO and President Roles

Jan 22 2024

Chicago-based full service custom qual and quant firm C+R Research has appointed Erin Barber as President and Chief Client Officer, and Paul Metz as CEO. Former President and CEO Robbin Jaklin has retired after 36 years at the company. More

S4 Revenue Down in 'Difficult Year'

Jan 22 2024

Sir Martin Sorrell's digital marketing group S4 Capital has issued a trading update following a 'difficult year' in which revenue declined around 4%, and says it does not expect any improvement in macro-economic conditions this year. More

Klein & Partners Teams Up with thinqinsights

Jan 22 2024

In the US, healthcare MR firm Klein & Partners has announced a strategic alliance with recently-formed brand optimization and corporate strategy specialist thinqinsights. Their stated long-term goal is to merge the two organizations. More

Funds for British Employee Experience Platform Huler

Jan 22 2024

Stoke on Trent, UK-based employee experience tech firm Huler has raised £1.5m in funding, to support further development of its 'HulerHub' employee experience platform and add ten new staff. David Kelly joins the firm as part of the deal, as Chief Revenue Officer. More

Partnership, Integration for Horizon and Bolt Insights

Jan 22 2024

Mainz, Germany-based consumer insights and research tech firm Horizon has partnered with London's Bolt Insight, promising to provide clients with 'dynamic, conversational and behavior-driven consumer data in the pre-market phase'. More

Australia's Nature Adds Brand Strategist

Jan 22 2024

Insights consultancy Nature has appointed Gareth Joe, formerly Associate Strategy Director at branding agency Principals, as Brand Strategist. More

Razorfish Promotes for C-Suite Analytics Role

Jan 19 2024

Veteran digital marketing firm Razorfish, a subsidiary of Publicis, has promoted Sisi Zhang to serve as its Chief Data and Analytics Officer, and hired Matt Lefever as COO. More

New Chief Scientist for Ad Tech Firm Simulmedia

Jan 19 2024

Data-driven TV advertising solutions firm Simulmedia, headquartered in New York, has appointed Ken Rona as its new Chief Scientist. More

Funds for Privacy-Safe Web Tracker Safary

Jan 19 2024

In San Francisco, marketing attribution platform Safary has secured $2.4m in a seed round of funding, to help it develop its 'web3 alternative to Google Analytics' and build its team. More

Senior Creative Excellence Hire for Ipsos India

Jan 19 2024

Ipsos India has appointed Shrutika More as Country Service Line Leader for the Creative Excellence vertical, with immediate effect. She joins from pharma firm Abbott Healthcare. More

Upgrade for Research Platform iMotions

Jan 19 2024

Denmark-based behaviour analytics software firm iMotions has launched version 10 of its platform, promising 'deeper research possibilities with enhancements for setting up, building and managing studies and study design'. More

Nextiva Acquisition Aims to 'Democratize CX Tech'

Jan 19 2024

Unified CX platform provider Nextiva has announced the acquisition of contact center software firm Thrio, promising to bring sophisticated CX technology to all sizes of business. Terms of the deal were not disclosed. More

YouGov Promotes for Key CCO Role in New Structure

Jan 18 2024

MR and analytics group YouGov has promoted Tom Fisher to Chief Commercial Officer (CCO), aiming to deepen its relationships with blue-chip clients. More

Nielsen Hires Global Comms Chief

Jan 18 2024

Media measurement and ad currency giant Nielsen has appointed former Buzzfeed exec Carole Robinson as Chief Communications Officer. More

Mavrck Brand Dropped by Merged Social Media Firms

Jan 18 2024

Nearly two years after US-based Mavrck bought fellow social media marketing company Later, the two companies have united under the acquired firm's brand name. More

LiveRamp Buys Clean Room Specialist Habu

Jan 18 2024

Data sharing and activation platform LiveRamp has agreed to acquire clean room software provider Habu, for cash and stock totalling around $200m. LiveRamp says the deal will 'unlock powerful measurement and analytics use cases' as well as more generally enhancing its collaboration offer. More

Record Optimism for UK Marketers - but Not MR, Yet

Jan 18 2024

Marketing budgets in UK companies are moving upwards more strongly than at any time in the last nine years, according to the latest 'Bellwether' report by advertising body the IPA. Breaking down results however reveals that market research is the one sector still in negative territory. More

Borderless Access Hires NA Bus Dev Leader

Jan 18 2024

Agile research tech and hyper-niche panels firm Borderless Access has appointed Robert Pierson as Head of Business Development for the US and Canada. More

NIQ Partners for Post-Cookie Targeting Offer

Jan 18 2024

Consumer intelligence specialist NIQ has announced a deal with TruAudience, the marketing solutions division of global information and insights company TransUnion, combining FMCG purchase data with identity graph software to offer robust audience modelling. More

Senior APAC Appointments for Dynata

Jan 18 2024

Dynata has appointed three senior directors: Derek Brown as VP Australia and New Zealand, based in Sydney; Michael Fegan as VP North Asia, based in Hong Kong; and Russell Carter as Country Manager in Singapore. More

The Numbers Lab Becomes Firefish Data

Jan 18 2024

London-based Firefish Group has rebranded its quant and data analytics business the numbers lab as 'Firefish Data', reflecting its evolution into an agency delivering 'fully connected, integrated and agile human insights consulting, driven by AI, connected data and new technologies'. More

Radius Global Buys London's Strive Insight

Jan 17 2024

New York-based Radius Global Market Research has acquired London's Strive Insight Limited, for an undisclosed sum. More

Launch of Sustainability Consultancy Canopy Edge

Jan 17 2024

A new consulting and advisory firm focused on Net Zero and corporate sustainability has been launched in Denver, Colorado. Canopy Edge's offer will include measurement and strategy for science-based targets, ESG reporting and program management, and advice on messaging. More

NIQ Partners with Databricks for Retail Solutions

Jan 17 2024

Consumer intelligence provider NIQ has joined forces with Databricks to develop a Supply Chain Solution for retail clients, combining the latter's Data Intelligence Platform with the former's Connect / Discover platform to promise more accurate demand forecasting and better personalization. More

Change at the Top for Emplifi

Jan 17 2024

New York-based customer engagement and CXM platform Emplifi, which grew out of the merger of Astute and Socialbakers, has appointed Ohad Hecht as its new CEO. More

InsightsNow Hires Senior Director

Jan 17 2024

Product and behavioral research specialist InsightsNow has appointed Michael Clark as Senior Director of Client Partnerships. More

New President for Training Institute MRII

Jan 17 2024

Nonprofit insight industry education and training institute MRII has appointed a new Board President, Jonathan Lepisto of U.S. Bank, who has been a Board member since 2017. More

Food and Beverage Specialist FIS Buys Cambridge MR

Jan 16 2024

UK-based food and beverage insights specialist FIS Group has announced the acquisition of Cambridge Market Research, including its Foodfax grocery product assessment database. More

Toluna Promotes for CMO Role

Jan 16 2024

Insights tech and panel provider Toluna has promoted Scott Axcell, formerly Head of Marketing for North America, to Chief Marketing Officer. He also joins the executive leadership team. More

Korean Partner for Holden's Asian Alliance

Jan 16 2024

Shanghai-based fieldwork and research services provider Holden Healthcare has welcomed a partner in Korea to its Asia Physician Panel Alliance (APPA). Seoul agency Nownfuture joins existing partners Seed Planning in Japan and The Owl Consulting Company in Taiwan. More

Promotions Across Five Offices for Verve

Jan 16 2024

Insight and communities firm Verve has announced eighteen promotions across its locations in London, Manchester, Sydney, Iasi (Romania) and Johannesburg, including the appointment of Kim Howard as Semiotics Research Director. More

DiffusionData Hires CFO

Jan 16 2024

In California, real-time data streaming and messaging solutions firm DiffusionData has appointed Andy Peet as CFO. More

MedSurvey Appoints Partnerships Leader

Jan 16 2024

In the USA, medical MR company MedSurvey has appointed Laurie Shapiro as SVP of Global Partner Strategy, helping to expand the firm's global capabilities and partnerships. More

Boxclever Promotes for Senior IT and Activation Roles

Jan 16 2024

Leeds-based full-service agency Boxclever has promoted Andy Haylett to Director, IT and Alice Langthorne to Activation Manager. More

New FlexMR Product Rounds Out Analysis Suite

Jan 16 2024

UK-based FlexMR has launched an integrated generative AI-based text analysis tool called TextMR, within its InsightHub research platform. More

Ipsos Buys Analytics Firm Jarmany

Jan 15 2024

Ipsos has acquired analytics and data visualization company Jarmany, which is based in Kingston-upon-Thames, UK. More

Pureprofile Expands and Hires in Germany and Portugal

Jan 15 2024

Australia-based data and insights company Pureprofile is opening new offices in Germany and Portugal, its twelfth and thirteenth worldwide; and has appointed Thorsten Hardtke as Business Development Manager for DACH and Ricardo Cordova for Portugal and Spain. More

Acxiom CEO Steps Down for NfP Role

Jan 15 2024

Marcoms group Interpublic has announced that Chad Engelgau, CEO of its data and marketing services company Acxiom, will leave at the end of this month, after a total of seventeen years with the company, to pursue an opportunity in the non-profit sector. A search for his successor is underway. More

VP Hire for Opinions Ltd

Jan 15 2024

Susan Sabanos has joined US data collection and fieldwork services firm Opinions Ltd as Vice President of Research & Strategy. More

Salesforce Unveils Insight and Personalization Tools

Jan 15 2024

CRM software giant Salesforce has announced a series of new data and AI-powered tools designed to enhance shopper experience by giving merchandisers and marketers a real-time understanding of customer behavior and preferences. The solutions are based on the firm's Einstein 1 Platform. More

Typeface Offers GenAI Integration with Microsoft

Jan 15 2024

In San Francisco, AI-based personalized content creation specialist Typeface has announced an integration with Microsoft's Dynamics 365 Customer Insights platform, which it says will reduce the complexities of end-to-end campaign management and enhance ROI. More

VoC Specialist First Insight Buys Digital Marketing Firm

Jan 12 2024

In the USA, retail Voice of the Customer solutions provider First Insight, Inc. has acquired SnapRetail, a digital marketing platform helping retailers and brands to boost in-store traffic and online sales - for an undisclosed sum. Both companies are based in Pittsburg. More

iSpot Adds Streaming Metrics and Dashboard

Jan 12 2024

In the US, TV measurement company iSpot has launched a dedicated streaming measurement offering, with metrics for tracking audience consumption of CTV advertising, as part of its Unified Measurement platform. More

GroupM Adds Google Behavioral Data to Choreograph

Jan 12 2024

GroupM, WPP's media investment group, has announced it will integrate behavioral data into its Choreograph insights platform via Google's Audience Insights API. More

Bilendi & respondi's BARI Gets Moderator Skills

Jan 12 2024

European data collection and research tech firm Bilendi & respondi has enhanced its Discuss multi-channel research platform, adding moderation skills for its AI research assistant 'BARI'. More

PSB Hires Advanced Analytics Leader

Jan 12 2024

In Washington, DC, WPP-owned research and analytics consultancy PSB Insights has appointed former Phoenix Marketing International VP Dr. Qi Jiang as Vice President of Advanced Analytics. More

Savanta Hires PR Director

Jan 12 2024

Brand and market research agency Savanta has appointed Richard Brooks as External Communications Director, strengthening its PR team with a UK General Election to be called this year. More

Informa Buys TechTarget, Merges Units for New Firm

Jan 11 2024

UK-based b2b services group Informa Plc is combining part of its business with US-based b2b purchase intent specialist TechTarget to create a new company in which Informa will hold a majority stake. The British firm will also pay $350m in cash. More

Senior Appointments at Benenson Strategy

Jan 11 2024

New York-based strategic research and polling firm Benenson Strategy Group (BSG) has promoted Lindsay Vermeyen and Patrick Toomey to Partner, and appointed Michael Kulisheck to Managing Director. More

Key Appointments for Expanding Appinio

Jan 11 2024

Hamburg, Germany-based market research platform Appinio has announced two appointments geared towards rapid expansion: Samer Ragheb as Director of Marketing and Viktoriya Vasileva as Director of People & Culture. More

Funds for British ID-less Targeting Firm NumberEight

Jan 11 2024

British-based behavioural intelligence platform NumberEight, which provides privacy-focused solutions for advertising, has secured $2.7m in Pre-Series A funding. The money will be used to drive commercial growth, enhance product development and expand in the US. More

DISQO Promotes for Chief Customer Officer Role

Jan 11 2024

Insights and CX platform DISQO has promoted David Karp from VP of Customer Success to Chief Customer Officer. More

Trace3 Buys to Boost Data and Analytics Business

Jan 11 2024

Irvine, CA-based tech services firm Trace3 has acquired Midwest consulting and analytics company Tail Wind Informatics, based in Minnetonka, MN, for an undisclosed sum. More

Pharma Market Modeller J+D Forecasting Acquired

Jan 10 2024

Life sciences data, insight and intelligence specialist Evaluate has acquired London-based J+D Forecasting, which helps pharmaceutical clients accurately forecast market size, growth in key indications and demand for new technologies. More

WPP 'Discussing Sale of Kantar Minority Stake'

Jan 10 2024

WPP is examining a possible sale of its remaining stake in Kantar, according to sources quoted by Bloomberg. More

Simulmedia Names CEO as Founder Takes Development Role

Jan 10 2024

Video campaign delivery and analysis firm Simulmedia has reinforced its top management with a new structure. Founder and CEO Dave Morgan moves to the role of Executive Chairman, while COO Jon Werther becomes CEO, with greater oversight of operations and day-to-day direction. More

InfoSum Promises Secure Data Outside the Clean Room

Jan 10 2024

Data collaboration platform InfoSum has launched a new solution called Private Path, aiming to help client organizations securely maximize the value of first-party data outside the clean room environment. More

Thomis Joins Vital Findings in Senior Strategy Role

Jan 10 2024

Insight agency Vital Findings has appointed Iwan Thomis, formerly a Partner at Material+, as Chief Strategy Officer. More

Marlabs Buy Boosts Analytics Expertise

Jan 10 2024

Piscataway, NJ digital solutions company Marlabs has acquired Indianapolis-based Onebridge, accelerating its growth in AI and data analytics space. More

Kantar's Ryan Joins Data Platform SCUBA as CPO

Jan 10 2024

Former Kantar Chief Data Officer Marc Ryan has joined New York-based SCUBA Analytics in the role of Chief Product Officer. More

MMR Appoints China Qual Leader

Jan 10 2024

British-based consumer and sensory researcher MMR has appointed Evelyn Huang to head up its qual research in China. More

YouGov Completes EUR 315m Buy of GfK Euro Panels

Jan 9 2024

GfK has completed the sale of its European Consumer Panel Services business (CPS GfK) to YouGov, a divestment required under competition law as part of the German-based global group's merger with retail data giant NIQ. The deal has been valued at around EUR 315m. More

Change at the Top for Alida

Jan 9 2024

Community-centered CX and insights firm Alida has a new CEO: Efrem Ainsley is promoted from COO to succeed Ross Wainwright, who recently stepped down from the role. More

YouGov Buys Chicago's KnowledgeHound

Jan 9 2024

YouGov has paid an undisclosed sum for US-based survey data management solution KnowledgeHound. More

New Marketplace Offers Prosper Data in Smaller Chunks

Jan 9 2024

In Worthington, Ohio, consumer data and insights provider Prosper Insights & Analytics has announced a partnership with business data monetization platform DataPostie, which will make smaller bundles of Prosper's data available on demand via a Consumer Insights Marketplace. More

Twilio CEO Steps Down, New CEO and Chair Appointed

Jan 9 2024

Customer engagement platform Twilio has appointed a new Chief Executive. Co-founder Jeff Lawson is stepping down from the role and from the Board, and Khozema Shipchandler, formerly President of the Twilio Communications division, succeeds him in both capacities. More

Senior Client Dev Hire for Canada's Torfac

Jan 9 2024

Canada-based analytics and MR solutions provider Torfac has appointed Eric Harring as Senior Director of Client Development, US, based in Texas. More

Former TVSquared Leader Kinsella Joins Extreme Reach

Jan 9 2024

Marketing decision-making platform Extreme Reach has appointed former TVSquared President Jo Kinsella as Global President of its storytelling platform SourceXR - simultaneously rebranding to 'XR'. More

Funds for Energy and Freight Data Specialist Vortexa

Jan 9 2024

Vortexa, a London-based real-time analytics platform for global energy and freight markets, has completed a $34m Series C funding round, more than doubling investment to date. Funds will help accelerate international expansion and tech development, and enhance services for clients and partners. More

Ipsos Buys Dutch Public Sector Specialist

Jan 8 2024

Ipsos has announced the acquisition of I&O Research, described as the largest research agency in the public sector in the Netherlands. More

Partnership for HyphaMetrics and SambaTV

Jan 8 2024

Audience data and omniscreen measurement tech firm SambaTV has announced a partnership with independent cross-media dataset HyphaMetrics, combining data from the former's opted-in devices and the latter's panel. More

Delineate Promotes for COO Role and Hires New CTO

Jan 8 2024

Real-time brand tracking and campaign evaluation firm Delineate has appointed former Publicis Sapient exec James Betteley ('JB') as its new Chief Technology Officer. Former CTO James Stewart transitions to a newly created Chief Operating Officer role. More

Veridata Hires Chief Revenue Officer

Jan 8 2024

Texas-based data collection firm Veridata Insights has appointed former Dynata exec Justin Wilbur as Chief Revenue Officer (CRO), and says it added fifteen to its headcount in 2023. More

Change at the Top for Stagwell's Allison

Jan 8 2024

San Francisco-based Stagwell subsidiary Allison has announced that Global CEO Scott Allison will step down from the role to focus on company expansion through acquisitions. Co-founder and Global COO Jonathan Heit steps up to replace him, as part of a wider senior shuffle. More

Panelbase Rebranded as Norstat

Jan 8 2024

European data collection firm Norstat has completed its integration of UK company Panelbase, which assumes the Norstat name as of today. More

Kantar Looking to Sell Media Division?

Jan 5 2024

Kantar Media may be up for sale in 2024 for 'as much as £1bn', according to reports on Sky News. More

Senior Changes and Job Cuts at VideoAmp

Jan 5 2024

Founder Ross McCray is stepping down as CEO of VideoAmp, with former Discovery and Fox exec Peter Liguori joining as Executive Chairman and ex-Nielsen man Peter Bradbury as Chief Commercial and Growth Officer. The company will also cut almost 20% of its staff, according to reports. More

First Insight Launches Retail VoC App

Jan 5 2024

In Pittsburg, USA, retail sector VoC specialist First Insight, Inc. has launched an app called My INSIGHT, promising merchants, designers and planners better understanding of their consumers for purposes including assortment building and rationalization. More

ISG Appoints Hall to Lead New AI Advisory Offer

Jan 5 2024

US-based research and advisory firm Information Services Group (ISG) has launched a suite of advisory services to help clients with the adoption of AI at scale; and has appointed company President Steve Hall as its first Chief AI Officer. More

New Directors for Insight Association

Jan 5 2024

US professional body the Insights Association has announced four new members for its Board of Directors: Kai Fuentes of Ebony Marketing Systems; Katie Gross from Suzy; Microsoft's Barry Jennings; and Jim Lane of Directions, Inc. More

New Partners Tap Experian's Identity Graph

Jan 5 2024

Consumer data giant Experian has announced new partnerships with media marketplace Sonobi and first party commerce data firm Attain. More

Belgian Buy for OOH Specialist Billups

Jan 4 2024

New York-based Out-of-Home (OOH) ad services agency Billups, which offers a patented media analytics and measurement platform, is acquiring Brussels-based independent OOH agency Outsight. More

Mediametrie to Track Cross-Screen and OOH Viewing

Jan 4 2024

French TV measurement company Médiamétrie has expanded its services to measure viewing across four screens as well as Out-of-Home, as of this month. More

Buzzback Launches On-Demand Qual Platform

Jan 4 2024

New York-based consumer insights firm Buzzback has launched a new qualitative research platform called Studio, aiming to make custom qual a 'dynamic, agile and easy experience' without sacrificing quality. More

IAS Rolls Out 'Quality Attention' Measure

Jan 4 2024

In London, media measurement and optimisation platform Integral Ad Science (IAS) has rolled out Quality Attention, a new product combining media quality, eye tracking and machine learning. The firm says the resulting transparent metrics will help advertisers increase ROI and boost conversions. More

Snap Partners with Samba TV

Jan 4 2024

Omniscreen audience measurement tech firm Samba TV has entered a strategic partnership with Snapchat parent Snap Inc., providing ad impact data for the entertainment vertical. More

Funds for AI Search and Research Tool Perplexity

Jan 4 2024

San Francisco-based conversational search firm Perplexity has raised $73.6m in a Series B round of funding, valuing it at around $520m. money will be used to expand operations and business reach. More

Echo MR Rebrands as 10K Humans

Jan 3 2024

US-based insights firm Echo MR has rebranded as '10K Humans', a name it says reflects 'the incredible community of individuals who make us who we are', rather than simply products and services. A number of new solutions have also been added to the portfolio. More

Power Digital Buys 'Growth Experimentation' Firm

Jan 3 2024

In the US, growth marketing firm Power Digital has announced the acquisition of Endrock Growth and Analytics, which has offices in the US and in South America and focuses on Conversion Rate Optimization (CRO), data analytics and science-based 'growth experimentation'. More

New HQ and Irish Launch for Insights Family

Jan 3 2024

The Insights Family, which provides intelligence focused on kids, parents and families, has relocated its Manchester headquarters to a larger space in the city centre, and has launched in the Republic of Ireland - described as its first 'Tier 2' market. More

Sensis Launches Transport Consultation Unit

Jan 3 2024

Multicultural marketing agency Sensis has launched a specialist transportation division, SensisConnect, with a focus on public engagement / consultation and optimising communications. More

Accenture Buys Asian Firm Jixie

Jan 3 2024

Consulting giant Accenture has agreed to acquire the business of media and marketing tech company Jixie, and will integrate it into the tech-powered creative division Accenture Song. Jixie is based in Singapore but focuses on clients in Indonesia. More

Two Appointments for Boxclever

Jan 3 2024

In the UK, Leeds-based full service agency Boxclever has appointed Lisa Lawrence as Operations Manager and Lucy Hampson as Quantitative Director. More

Former Comscore Chairman Rosenthal to Leave Board

Jan 3 2024

Comscore has announced that its Lead Director, Brent Rosenthal, non-executive Chairman until 2022, will retire from the Board and not stand for re-election this year. The firm plans to nominate CEO Jon Carpenter to join the Board in 2024. More

Hire and Promotion at Blue Marble

Jan 3 2024

In the UK, social and MR agency Blue Marble has promoted Sonali Patel to Research Director and hired Daniel Brownie as a Research Manager, following a 'brilliant' year in 2023. More

Indian Insights Industry Now 'World's Third Largest'

Jan 3 2024

In Mumbai, professional body the Market Research Society of India (MRSI) says the country's market research and insights industry grew by 17.6% in 2023, reaching $US 2.9bn - the world's third largest, overtaking China. The Society expects further strong growth to $3.4bn in 2024. More

RealityMine Promotes for New Chief AI Officer Role

Jan 3 2024

Manchester, UK-based RealityMine, which monitors consumer use of digital devices for behavioural insights, has promoted Graham Dean to serve as its first Chief AI Officer and Ewan Leith to replace him as Chief Technology Officer. More

Accenture Buys Data-Driven Consultancy Redkite

Jan 3 2024

Business Services colossus Accenture has acquired Redkite, a UK-based consultancy helping clients exploit data-driven intelligence and AI to improve business performance. Terms were not disclosed. More

Bus Dev Hire for The Martec Group

Jan 3 2024

In the US, MR and consulting firm The Martec Group has appointed Beth Heiss as New Business Development Executive. More

Expansion Funds for Location Data Firm PolicyMap

Jan 3 2024

In Philadelphia, geographic data platform PolicyMap has closed a $3m Series A round, for investment in new sales and marketing expertise to expand its core customer use cases. More

Investors to Take Alteryx Private after $4.4bn Buy

Dec 19 2023

In California, analytics automation firm Alteryx has agreed to be acquired by two private equity firms, Clearlake Capital Group and Insight Partners, in a transaction valued at $4.4bn including debt. More

Space Doctors Co-founder Calls Time

Dec 19 2023

Insights group Human8 has announced a change of leadership at its cultural and creative consultancy Space Doctors. Co-founder and MD Fiona McNae will leave the company at the end of this year, after 22 years, to be replaced by Gareth Lewis and Cato Hunt. More

IBM Buys Data Platforms from Software AG

Dec 19 2023

IBM has agreed to acquire two data management and integration platforms from Software AG, for EUR 2.13bn in cash. StreamSets is a cloud-native DataOps and data ingestion platform, while webMethods focuses on data integration and API management. More

Streaming Measurement Partnership for EDO and FuboTV

Dec 19 2023

In the US, TV ad measurement company EDO and sports-first live TV streaming platform Fubo have announced a partnership to measure consumer behavior across Fubo's premium sports, news and entertainment content. More

New Leader for ARF Division MSI

Dec 19 2023

In New York, MSI (The Marketing Science Institute), has announced the appointment of Dr. Tulin Erdem as its next Academic Executive Director for a two-year term beginning on July 1st 2024 - succeeding John G. Lynch Jr. The Institute is a division of the ARF. More

Snowflake Buys Clean Room Specialist Samooha

Dec 19 2023

Snowflake, whose Data Cloud and Marketplace allow companies to collaborate in building data applications, has acquired clean room solutions provider Samooha. More

Funds for Analyst Firm Meltwater

Dec 18 2023

Social media intelligence and analytics group Meltwater will benefit from a $65m investment from Norwegian private equity firm Verdane, which takes an 11% stake in the company as a result - valuing Meltwater at around $592m. More

Comscore Agrees Stock Split for Nasdaq Compliance

Dec 18 2023

Digital measurement veteran Comscore is to proceed with a 1-for-20 reverse split of its issued and outstanding common stock, from this Wednesday, December 20th. The split is required because Comscore's share price has remained below Nasdaq's minimum $1 requirement. More

Innovid Appoints CMO

Dec 18 2023

New York-based digital video ad and analytics platform Innovid has appointed Dani Cushion as Chief Marketing Officer (CMO). She is based in Atlanta and will report to Chief Commercial Officer Dave Helmreich. More

Analytics Launch for YouTube No.1 MrBeast

Dec 18 2023

YouTuber MrBeast - real name Jimmy Donaldson - has beta launched ViewStats, an analytics tool for fans and creators on the video sharing and social media platform, showing subscribers, views and estimated earnings for popular channels. More

Senior Hires for Incentives Specialist Ayda

Dec 18 2023

London-based research operations platform Ayda, which facilitates fast and easy payment of incentives to respondents, has appointed Susie Spencer as Digital Product Design Consultant, and Ben Leet and Laura Lilienthal in contract / 'fractional' roles as CFOO and CMO respectively. More

New Insight Director for Post Consumer Brands

Dec 18 2023

In Minnesota, USA, Stephen Griffiths has joined Post Consumer Brands as Director, Insights & Strategy. More

Stagwell Appoints First CEO for Marketing Cloud

Dec 15 2023

Marcoms group Stagwell has promoted Elspeth Rollert to become the first CEO of its Stagwell Marketing Cloud (SMC) division. She was previously its CMO. More

McDonald's Promotes Insights Leader to C-Suite

Dec 15 2023

At fast food chain McDonald's, former VP Global Insights and Analytics Michelle Gansle has been promoted to Chief Data and Analytics Officer. More

Ipsos Hires Tech and Ecommerce Leader for India

Dec 15 2023

Ipsos India has appointed former Nielsen exec Unni Hariharan as Executive Director leading its Tech and Ecommerce business. More

PublicRelay Hires COO and SVP Insights

Dec 15 2023

Communications analytics and insights firm PublicRelay has appointed Anu George as COO and Ryan Smith as Senior Vice President of Insights. More

SourseAI Gets Funds, Looks to Europe for Expansion

Dec 15 2023

Sydney, Australia-based decision intelligence platform SourseAI has raised $AUD 3m in funding, earmarked for development of its AI platform for telcos, and recruitment for its UK team and Australia-based R&D team. More

Funds for Datalogz to Tackle 'BI Sprawl'

Dec 15 2023

New York-based firm Datalogz has secured $5m in funding, which it will use to scale up its operations in response to 'staggering' demand from major corporations. More

Counterpoint Research Buys Supply Chain Analyst DSCC

Dec 14 2023

Tech markets insight firm Counterpoint Research has completed the acquisition of display industry specialist Display Supply Chain Consultants (DSCC). More

NIQ Taps M&A Talent for New Innovation Labs

Dec 14 2023

Consumer data and analytics firm NIQ has announced the launch of NIQ Labs, an innovation center which it says will 'harness the collective power of top-tier talent and capabilities acquired through strategic M&As'. More

Funds for AI-based 'Marketing Co-pilot' Arcane

Dec 14 2023

London-based Arcane, which provides an AI 'co-pilot for modern marketers', has announced $5m in seed funding, which it will use to grow its engineering and data teams, and to enhance its platform's AI functionality. More

CTV Measurement Company EDO Partners with Experian

Dec 14 2023

TV ad measurement company EDO is to enrich its CTV ad outcomes data via a partnership with Experian, whose demographic attributes data will allow more granular measurement across the major TV platforms and manufacturers. More

CX Firm Great State Appoints Joint MDs

Dec 14 2023

London-based digital customer experience agency Great State has promoted Jinny Mitchell-Kent and David Chandler to serve as Joint Managing Directors, effective immediately. They replace and will report to Stuart Avery who steps back into the role of Non-Executive Chairman. More

Kin + Carta Hires BusDev Leader

Dec 14 2023

Digital transformation consultancy Kin + Carta has hired Nick Curran as Director of Business Development, charged with driving expansion of the firm's offer for financial services organisations into new regions. More

Mel Crowther, 1962-2023

Dec 13 2023

DRNO's News Editor of seventeen years Mel Crowther passed away last week after a battle with cancer. Mel has been a wonderful colleague and the driving force in making this publication what it is today, as well as a well-loved figure in the industry, and I'm sorry I know her loss will come as a shock to a lot of you. More

Tobii Targets In-Car Sensor Market with AutoSense Buy

Dec 13 2023

Stockholm, Sweden-based eye tracking and attention computing pioneer Tobii has agreed to acquire FotoNation from audio, imaging and computing technology products firm Xperi, for a minimum consideration of $US 45m. The buy includes in-vehicle monitoring systems AutoSense and adds c.250 full-time staff. More

iSpot Hires Disney and ESPN Veteran Coletti

Dec 13 2023

TV measurement company iSpot has appointed industry veteran David Coletti as Vice President of Sports Research & Insights. More

Big Village Launches Audience Intelligence Platform

Dec 13 2023

Consumer insights firm Big Village has launched a platform called Audience Intelligence, promising to help clients understand, target and evaluate consumer and b2b segments. More

Five Fresh Faces at Blue Yonder

Dec 13 2023

Leeds-based MR agency Blue Yonder Research has expanded its team with five appointments: Louise Emmerson and Gabriela Butler as Trainee Research Executives, Tracy Hodgson as Sales and Purchase Ledger, Michael Holmes as Data Analyst and Dario Carvalho as Trainee Field Executive. More

Former NPD Group Leaders Join QualSights Board

Dec 13 2023

In Chicago, fast-growing agency QualSights has appointed Tod Johnson and Karyn Schoenbart to its Board of Directors. More

SightX Adds Key Driver Analysis Feature

Dec 13 2023

In New York, research tech firm SightX has added a Key Driver Analysis (KDA) feature to its platform, promising help in answering such questions as why customers buy and what makes them loyal. More

DIY Online Survey Tools Firm Formsite Acquired

Dec 12 2023

Boston, US-based data management and workflow automation tools specialist Formstack has acquired Chicago-based DIY online surveys firm Formsite. More

MikMak Partners with Circana

Dec 12 2023

In New York, commerce intelligence platform MikMak has announced a product upgrade and a partnership with consumer data giant Circana, promising clients data on off-line sales lift from digital marketing, along with help preventing cart abandonment and converting shoppers. More

Buy Combines Life Science Firms Herspiegel and Adivo

Dec 12 2023

In the life sciences sector, US-based consultancy Herspiegel has acquired market data and analytics provider Adivo Associates. More

RONIN Hires VP of US Sales

Dec 12 2023

UK-based B2B, healthcare and tech sector researcher RONIN International has appointed Venu Bendapudi as Vice President of US Sales. More

DiffusionData Promotes for COO Role

Dec 12 2023

Real-time data streaming and messaging solutions firm DiffusionData has promoted Neil Seymour, formerly Head of Engineering, to serve as its COO. More

VP Appointment for MedSurvey

Dec 12 2023

In Southampton, PA, USA, medical MR company MedSurvey has appointed Sonia DeMarco as Vice President of Strategic Accounts, leading strategic partnerships and ensuring overall project success. More

Funds for Automated B2B Insights Firm Signum.AI

Dec 12 2023

In the US Signum.AI, which provides tools for automating B2B customer research, has closed an unspecified Seed round of funding. The money will be used to support growth including market expansion and technology development. More

Near Intelligence in Chapter 11 Nine Months after Listing

Dec 11 2023

In Pasadena, California, behavioral and location insights specialist Near Intelligence, Inc. has announced it has entered Chapter 11 proceedings in a US Bankruptcy Court, which will supervise the attempted sale of its assets. More

Nielsen Aus Debuts eTAM VOZ VSB Reporting Platform

Dec 11 2023

In Australia, Nielsen has rolled out a reporting platform for the country's new 'VOZ' cross-media audience measurement solution, based on the company's established eTAM software. More

Sprinklr Continues Rapid Revenue Growth

Dec 11 2023

Unified CX management platform Sprinklr has reported continuing strong growth, in financial reporting for the third quarter. Revenue rose 18% to $186.3m. More

Senior MedTech Hire and US Office for Purdie Pascoe

Dec 11 2023

UK-based pharma researcher Purdie Pascoe has launched a US office and appointed Sabera Hyderally as Head of MedTech. More

Ayda Goes Global with New Currencies and Countries

Dec 11 2023

London-based research operations platform Ayda has expanded its incentive payout capabilities to offer payments in USD and Euros - and its country coverage to 52 states worldwide. More

Three New Hires for Mustard

Dec 11 2023

Manchester, UK-based agency Mustard has appointed Steven Searle as Data Operations Manager, Anna Hilliard as an SRE and Jennifer Burke as an MR Apprentice. More

Funds for Consumer Goods Insight Platform Yogi

Dec 8 2023

New York-based CPG industry customer insight platform Yogi has announced a $10m Series A round of funding, with which to accelerate growth including product development and the expansion of client support. More

'Breakthrough' Upgrades for Canvs AI Analysis Features

Dec 8 2023

In the US, text analysis specialist Canvs AI has announced product upgrades for its thematic summarizing, AI Story Assist co-pilot and topic monitoring tools which it says will 'deepen consumer empathy, unlock data-driven storytelling, and boost research productivity and happiness'. More

Snowplow Launches Digital Analytics App

Dec 8 2023

Boston, US-based customer data collection and modeling specialist Snowplow has launched an app called Snowplow Digital Analytics, promising to accelerate insights for marketing teams and cut development costs and time for data teams. More

Kruse Returns as Gallup General Counsel

Dec 8 2023

Research and advisory firm Gallup has reappointed William Kruse as its General Counsel, after nearly five years away from the company working as Deputy General Counsel for CFA Institute. More

Wavemaker UK Hires Data and Technology Chief

Dec 8 2023

WPP's consumer data specialist Wavemaker has appointed Irin Rahman as Chief Data and Technology Officer in the UK. More

$10m for Video 'Moments' Analytics Firm Qortex

Dec 8 2023

Qortex, a New York firm providing Intelligent Video Analytics (IVA) has raised $10m in funding, with which to expand its headcount and technology, and launch in new vertical markets. More

GWI Appoints Tech Leader

Dec 7 2023

Consumer research platform GWI has appointed former OAG tech leader Nick Dearden as CTO, based in its UK headquarters in London. More

New London Hub and Leader for Stagwell

Dec 7 2023

Marcoms group Stagwell, the owner of the Harris Poll and Harris X brands as well as Maru Group, has announced European expansion plans with the launch of a 'global hub' office in London next month, and the promotion of James Townsend to serve as its first CEO of EMEA. More

ITV Creates New Unified Insights Team

Dec 7 2023

Veteran UK commercial broadcaster ITV has created a new team, The ITV Insights Group, bringing together its experts in market and media research, analytics and data science. The team will be led by Neil Mortensen, previously Director of Audiences. More

Apax Improves Offer for Kin + Carta Shares

Dec 7 2023

UK-based digital transformation consultancy Kin + Carta has received an increased and final offer from the Apax Partners company due to acquire it, equivalent to 120p per share, and has recommended its acceptance. More

Discuss Uncorks More Powerful Genie

Dec 7 2023

US-based tech insight provider Discuss has enhanced its capabilities for scaling qual research with the latest release of its People Experience Platform, featuring expanded 'Genie' generative AI tools and advanced global asynchronous research features. More

VideoAmp Unveils New Multi-Source ID Solution

Dec 7 2023

US-based media measurement, data and software solutions provider VideoAmp has a new Identity solution, integrating ID data from multiple providers in one system to help ensure advertisers and content owners their audience targeting is hitting the mark. More

Alteryx Invests in Fellow Analytics Firm Bigeye

Dec 7 2023

NYC-based data observability platform Bigeye has announced a strategic investment from analytics cloud provider Alteryx, to help strengthen its platform and global reach. More

AppsFlyer Buys Marketing Optimization and Alerts Firm

Dec 6 2023

Marketing measurement, attribution and analytics provider AppsFlyer has acquired oolo, a user acquisition and monetization decision-making platform. More

OzTam's VOZ Enters Final Phase

Dec 6 2023

Australian TV audience measurement body OzTAM says its Virtual Australia (VOZ) measurement solution is on track for launch in 2024, with media agencies set to begin embedding the VOZ database in their systems in the coming months. More

ThinkAnalytics Appoints Worldwide CEO

Dec 6 2023

In the US ThinkAnalytics, which provides TV content discovery, viewer data insights and cross-platform ad targeting services, has appointed former Cisco and AWS exec Marc Aldrich as Worldwide CEO, starting in the new year. More

Medallia Hires EMEA and APAC Commercial Leader

Dec 6 2023

Customer and employee experience solutions provider Medallia has appointed Nick Martin as SVP International. More

Dashboard Launches for Transaction Processor Cantaloupe

Dec 6 2023

US-based self-service commerce solutions provides Cantaloupe Inc. has released two new analytics tools as part of its Seed Pro software platform: Seed Analytics and Seed Intelligence. More

New Funding and Huge Valuation for VAST Data

Dec 6 2023

AI data platform company VAST Data has secured $118m in Series E Funding, valuing the company at $9.1bn. The money will help it expand in Asia Pacific, the Middle East and Europe, and support its mission to put data 'at the center of how systems think, react and discover'. More

NIQ Promotes for NA President Role as Danubio Retires

Dec 5 2023

Consumer analytics and market intelligence provider NIQ has promoted Elizabeth Buchanan to serve as President of its North American business, based in Chicago. She replaces Jeanne Danubio, who is retiring after 38 years with the business. More

Gracenote Launches Nexus Auto Data Platform

Dec 5 2023

Nielsen-owned entertainment data business Gracenote is launching an automotive data platform, giving easy access to its entertainment datasets for manufacturers looking to optimise in-car media experiences. More

Debut for quantilope's AI 'Co-Pilot' quinn

Dec 5 2023

Automated research tech provider quantilope has launched an AI 'co-pilot' called quinn, which it says will drive efficiencies in advanced method consumer research. The tool was developed in partnership with Microsoft. More

Senior Hires for Thinks Insight

Dec 5 2023

London-based consultancy Thinks Insight & Strategy has appointed former Ipsos exec Andrew Johnson as a Partner: and Paul Carroll and Jonny Harper as Directors. Eoin Campbell joins as an AD and Lucy Keartland as Research Lead. More

Trio of Senior Hires for TalentNeuron

Dec 5 2023

In New York, former Gartner subsidiary TalentNeuron has appointed Bijoy Verghese as CFO, Jason Roberts as COO and David Wilkins as VP of Marketing. More

Blue Yonder Wins Patents for Clickscape Device

Dec 5 2023

'In The Moment' emotive analytics firm Blue Yonder Research has been granted a patent in the US, UK and Europe for its Clickscape technology, which links measured emotions to specific moments in real time. More

Annalect Hires Client Solutions Chief

Dec 5 2023

Omnicom-owned data and analytics firm Annalect has appointed former IBM and Accenture Song exec Lauren Walker as Chief Client Solutions Officer. More

UK Acquisition Combines CX Specialists

Dec 5 2023

In Manchester, UK, customer experience tech news and insights provider CX Today has announced the acquisition of community and content platform MyCustomer, for an undisclosed sum. More

Savanta Buys Shopper Specialist Explorer Research

Dec 4 2023

Savanta has announced the acquisition of North American-based shopper insights agency Explorer Research. More

Ipsos Hires Nicholas as Chief Client Officer

Dec 4 2023

Ipsos has appointed Eleni Nicholas as Chief Client Officer, with seats on the firm's Executive Committee and Group Management Committee. More

New Barb Contracts Promise Faster and Richer Reporting

Dec 4 2023

UK ad currency provider Barb has awarded three contracts for audience measurement services: MetaBroadcast retains the metadata contract and adds the provision of interim overnight programme logs, while Clearcast will provide interim overnight commercial spot logs. More

Toluna Confirms More Senior Roles after MetrixLab Buy

Dec 4 2023

Insights technology and panel provider Toluna has confirmed key leadership positions including regional Managing Directors, following its summer acquisition of MetrixLab. More

Kantar Launches India Beauty Panel

Dec 4 2023

Kantar has launched a research panel focusing on the beauty industry in India, continuously tracking and reporting purchases made by shoppers across four categories: face, eyes, lips and nails. More

Consumer Orbit Launches Political Segmentation Tool

Dec 4 2023

In Kansas City, MO, consumer behavior analyst Consumer Orbit has launched a platform called Political Orbits, to help political planners and buyers, station sellers and political consultancies to target campaigns on local linear TV and digital media. More

New CEO for American Directions

Dec 1 2023

The Board of Washington, DC-based opinion researcher American Directions Research Group (ADRG) has appointed Kevin M. Kelly as its new Chief Executive, effective immediately. More

Funds for Canadian Survey Platform ThoughtExchange

Dec 1 2023

In Vancouver, BC, Canada AI-based engagement and survey platform ThoughtExchange has secured $13.5m in equity financing, with which to expand its operations and footprint. More

Morning Consult Names CFO

Dec 1 2023

In Washington DC, decision intelligence company Morning Consult has hired Noah Rosenberg as Chief Financial Officer, responsible for the company's financial, HR and operations functions. More

Fastuna Launches Auto-Interviewer

Dec 1 2023

Research platform Fastuna has launched a 'conversational agent' named Mia, which it says will deliver insight and generate ideas. More

FreeWheel and OrkaTV Partner for FAST Sector Ad Buying

Dec 1 2023

In New York, TV ad marketplace FreeWheel has partnered with OrkaTV to provide marketers with a way to buy advertising in the free ad-supported streaming television sector (FAST). More

ARF Names 'Diversity and Excellence' Leader

Dec 1 2023

In New York, the Advertising Research Foundation (ARF) has appointed Tom Lynch to lead its Workforce Initiative for Diversity and Excellence (WIDE). More

Bounteous Adds Two SVPs

Dec 1 2023

Co-innovation and experience strategy consultancy Bounteous has expanded its leadership team with the addition of two new Senior Vice Presidents. More

Senior Analytics Hire for Shapiro+Raj

Nov 30 2023

US-based research consultancy Shapiro+Raj has appointed Geneva Taylor as Director, Data Analytics & Insights. More

Billups Launches OOH Campaign Analytics Platform

Nov 30 2023

New York-based Out-of-Home ad services agency Billups has launched an analytics platform specifically for the tracking and measurement of OOH campaign performance; and the formation of Billups Labs, which will work on research and development for the firm. More

Funds for Energy Assets Analyst Modo

Nov 30 2023

London-based renewable energy assets analytics firm Modo has announced $15m in Series A funding, which it will use to build new features for its energy data 'super-app', and expand into further global markets. More

New Firm Ideally Hires for Australian Expansion

Nov 30 2023

New Zealand-based customer insights platform Ideally has appointed Simon Gawn to lead Australian operations, reflecting its 'ambitious growth strategy'. More

Nielsen Veteran Pagen Joins ThinkAnalytics

Nov 30 2023

ThinkAnalytics, which provides TV content discovery, viewer data insights and cross-platform ad targeting services, has appointed former Nielsen exec Matt Pagen as SVP in its ThinkAdvertising team. More

New Research Director for Bakamo

Nov 30 2023

Social media intelligence specialist Bakamo has appointed Ipsita Bandyopadhyay, formerly Head of Research and Strategy at Mumbai's Quipper Research, as its new Research Director. More

MrWeb Quarter Century News and Offers

Nov 29 2023

We are 25! On 29th Nov 1998 the first job ad appeared on mrweb.com. We're celebrating with the relaunch of our directories, under a new brand and with an ambitious new approach; and with Thank You's to our regular advertisers and some special offers for new ones. More

Dataminr Restructures with Around 150 Jobs to Go

Nov 29 2023

New York-based big data predictive insights provider Dataminr is to cut c.20% of its workforce as part of a restructuring exercise. More

Senior Changes for Kantar Australia Consulting Unit

Nov 29 2023

Kantar Australia has promoted Mark Kennedy and Colin MacArthur to the joint role of Managing Partner, Consulting, replacing Dennis Wong who is leaving the company after fifteen years to pursue his own freelance consulting business. More

Healthcare Specialist Apollo Hires CFO

Nov 29 2023

Healthcare and life science insights firm Apollo Intelligence has appointed Susan J. Young as Chief Financial Officer. More

Signoi Adds 'Personalysis' Tool for Lifelike Personas

Nov 29 2023

UK-based insight and foresight platform Signoi has launched a tool called Personalysis, aimed at transforming data sources such as segmentation reports into lifelike Personas. More

MRBA Launches December Push for Colleagues in Need

Nov 29 2023

As the only charity supporting the research industry, the Market Research Benevolent Society (MRBA) is making a special push in December to help colleagues in financial need this Christmas and New Year. More

Web Tracking Data Firm JENTIS Raises Growth Funds

Nov 29 2023

In Austria, web tracking and data protection technologies firm JENTIS has raise EUR 11m in a Series A funding round, to fuel product development and accelerate market expansion. More

Search Intel Platform Captify Adds Two to Team

Nov 29 2023

Search intelligence platform Captify has appointed John Piontkowski as President of North America, based in New York; and James Jones as Chief Marketing Officer, based in London. More

Accenture Buy Adds Southeast Asia CX Capabilities

Nov 29 2023

In Bangok,, Accenture is to acquire digital customer experience agency Rabbit's Tale for an undisclosed sum. The move is designed to strengthen the brand and data capabilities of Accenture Song, the former's Interactive customer experience and analytics business. More

Sponsorship Specialist Relo Expands in EMEA and APAC

Nov 28 2023

US-based, AI-powered sponsorship analytics platform Relo Metrics has expanded its broadcast viewing and valuation data into the Europe, Middle East and Africa region, as well as Asia Pacific. More

First European Launch for Kantar Validation Offer

Nov 28 2023

Kantar has announced the launch in Spain of its Campaign Audience Validation solution, which helps guide strategic decision-making for ad campaigns. More

Nielsen Names Otaki Japan Sales Director

Nov 28 2023

In Tokyo, Nielsen has appointed Naobumi Otaki as Sales Director for Japan, leading the Advertiser and Agency team in the country, driving sales, and developing long term strategic partnerships within the industry. More

Logit Promotes Male to EVP Innovation and Partnerships

Nov 28 2023

In Canada, MR solutions provider The Logit Group has promoted Steve Male to the newly created role of Executive Vice President of Innovation & Strategic Partnerships, with a seat on the Executive Leadership team. More

Dovetail Hires Head of Technology

Nov 28 2023

US and Australia-based customer research platform Dovetail has appointed Kate Andrews as Head of Technology. More

CivicScience Gen AI Tool Focuses on Trust

Nov 28 2023

Real-time consumer insights provider CivicScience has launched a tool called Sage, which it says will tackle concerns relating to trust in generative AI and deliver a 'reliable ally' for companies seeking actionable insights from data. More

Friend to Lead Getwizer

Nov 27 2023

Consumer insights platform Getwizer has appointed veteran media and entertainment researcher Bruce Friend as its new CEO, replacing Gilad Gans who has held the role for the last three years. More

$3m Seed Funding for eCommerce Analyst Birdseye

Nov 27 2023

Toronto-based eCommerce analytics platform Birdseye has raised $3m, which it will use to 'significantly bolster' its hiring efforts. More

Aha Adds 'Moments' Video Analysis and Creation Tools

Nov 27 2023

US firm Aha Insights Technology has launched Aha Moments, a rapid response video capture solution, including a tool for making video highlights reels as well as AI-powered analysis features. More

Delineate Strengthens LatAm Team

Nov 27 2023

Real-time brand and campaign tracking firm Delineate has announced the expansion of its team in Latin America with the appointments of Netzica Reyes as a Client Insight Director and Andy Davies as Associate Client Director. More

Modelling Platform TRAK Data Acquired

Nov 27 2023

In the US, marketing consultancy Fusion92 has acquired data modeling platform TRAK Data - its fourth buy in the last two years. More

Two New Directors for Measurement Firm ThisThat

Nov 27 2023

UK-based ThisThat, a data company focused on influencer marketing measurement, has appointed Lucy Schofield as Finance Director and Joe Adsett as Growth Director, as it gears up for growth in 2024. More

RTB House Debuts First-Party Publisher Data AI Tech

Nov 27 2023

Retargeting technology provider RTB House has launched generative AI technology which it says provides 'more precise' audience insights. More

Leimann Resumes Role as MD of Norstat Germany

Nov 24 2023

European data collection specialist Norstat has reappointed Marc Leimann as its new Managing Director in Germany, starting January 1st. He previously held the role from 2015 to 2020. More

Senior Appointments Boost Luxury Researcher Altiant

Nov 24 2023

Stockholm-based affluent and HNWI fieldwork specialist Altiant has appointed Lyndsey Denyer as VP of Client Services, and promoted Meryam Schneider to Chief Marketing Officer. More

Hawk Targeting Data Deal for Samba TV

Nov 24 2023

European omnichannel advertising company Hawk was announced a strategic partnership with audience data company Samba TV, promising more effective targeting for clients. More

Co-Founder Makes Way for New COO at MediaSense

Nov 24 2023

Media auditing, management and analytics firm MediaSense has appointed former Britbox International exec Matthew Gardner as COO, supporting plans for international growth. He replaces co-founder Andy Pearch, who moves to an NED role, with immediate effect. More

New CEO and Italian Office for Audiencerate

Nov 24 2023

Audiencerate, which supplies data management and activation solutions for advertising and marketing, has announced a new CEO, Marco del Tongo. He will also lead the firm's new Italian business, as Interim MD, as it opens an office in Milan. More

Leet to Advise Mobile Survey Specialist Livepanel

Nov 24 2023

Mobile survey tech company Livepanel has appointed former Delineate Chief Ben Leet as a Strategic Advisor. More

Twentify Launches Qualsight.ai Tool

Nov 23 2023

Dubai-based consumer research company Twentify has launched a tool called Qualsight.ai, promising more effective qualitative research with help from AI. More

ITV Launches Ad Impact Measures

Nov 23 2023

UK-based broadcaster ITV has launched two measurement solutions, Addressable Lift and TV Auction Boost, allowing clients to measure TV ad business outcomes including web traffic, sales and profit. More

Brainlabs Names CEO in Poland

Nov 23 2023

Data-fuelled digital marketing agency Brainlabs has appointed Agnieszka Kosik as Chief Executive Officer for its business in Poland. More

Edit Agency Buys Data Strategist CustomerKIND

Nov 23 2023

UK firm Edit Agency has acquired customer engagement and data strategy company CustomerKIND, for an undisclosed sum. More

NatCen Adds to International Advisory Board

Nov 23 2023

In the UK, the National Centre for Social Research (NatCen) has expanded its International Advisory Board with the appointment of Molly Schultz Hafid. More

AiMCO Releases Campaign Metrics and Measurement Guide

Nov 23 2023

The Australian Influencer Marketing Council (AiMCO) has launched a specialist guide on the key topic of metrics and measurement, offering a guide to measurement and metrics best practice in influencer marketing. More

Barb Hires, Sets Out Plan for CFlight Upgrade

Nov 22 2023

UK TV audience measurement and ad currency body Barb has outlined a timetable for its upgrade to unified TV advertising metric CFlight. The organisation has also hired Luca Vannini for the newly created role of Head of Campaign Audiences, leading delivery of total campaign reporting. More

InContext Launches Planogram Insights Model

Nov 22 2023

US firm InContext Solutions, which offers 3D simulation software for retail, has launched a behavioral insights prediction model called Arrangement AI, using machine learning and AI prediction models to generate insights for planogram arrangement concepts. More

Australia's Audience Group Adds Three to Team

Nov 22 2023

In Brisbane, data-driven media and ad services agency Audience Group has added three new members to its team. More

Funds for Enterprise Data Firm Expanso

Nov 22 2023

In Seattle, enterprise data firm Expanso has raised $7.5m, which it will use to expand its operations and business reach. More

Former Credos Leader to Advise MESH Experience

Nov 22 2023

Consumer experience measurement specialist MESH Experience has appointed former Credos leader Karen Fraser as a Non-Executive Advisor. More

WPP Brings Together Agencies at New Brussels Campus

Nov 22 2023

WPP has launched a campus in Brussels, bringing together around 600 people and nine of its agencies in the country. More

SurveyMonkey Rolls out 'Build with AI' Globally

Nov 21 2023

SurveyMonkey has rolled out its new technology - 'Build with AI' - globally. The software is powered by OpenAI and more than twenty years' of the company's data, allowing users to draft a survey by just describing the desired survey or goal. More

ICO Warns 'Top Web Sites' to Make Cookie Changes

Nov 21 2023

UK regulator the Information Commissioner's Office (ICO) has warned top web sites to make cookie changes to comply with data protection law, or face enforcement action. More

Event Intel Platform Vendelux Raises $14m

Nov 21 2023

In NYC, AI-powered event intelligence platform Vendelux has raised $14m in a Series A round of funding, which it will use to expand its geographic footprint, product development and customer segments, and more than double its team by the end of 2024 - including building out a London team. More

Rep Data Hires CFO and VP of Sales

Nov 21 2023

In the US, full-service data collection and fraud prevention solutions firm Rep Data has appointed Karen Gardner as Chief Financial Officer, while Riley Croft joins as Vice President of Sales. More

CrowdPharm and Strategy Agency Hot Iron Health Acquired

Nov 21 2023

In the US, healthcare and scientific marketing, communications and media firm Spectrum Science has acquired CrowdPharm and its sister strategy agency Hot Iron Health, for an undisclosed sum. More

6Sense Launches Campaigns for LinkedIn

Nov 21 2023

San Francisco-based predictive intelligence firm 6sense has launched a tool called Campaigns for LinkedIn, allowing clients to launch hyper-targeted LinkedIn account-based marketing (ABM) campaigns directly within the 6sense Revenue AI platform. More

Physician Insights Firm Winnow AI Acquired

Nov 20 2023

In the US, healthcare talent software and staffing company Aya Healthcare has acquired Winnow AI, a data science-driven solution that uncovers predictive physician insights and untapped connections to bolster an organization's provider recruitment and retention strategies. Terms were not disclosed. More

Norstat Estonia Names New Managing Director

Nov 20 2023

European data collection specialist Norstat has appointed Birgit Aasmäe as Managing Director of its business in Estonia. More

Sampling Partnership for Stickybeak and PureSpectrum

Nov 20 2023

Consumer testing platform Stickybeak, which recruits respondents for testing and research through social media platforms, has partnered with online sample marketplace PureSpectrum to ensure clients can reach 'any consumer niche anywhere in the world'. More

Veritonic Extends Long-form Content Analysis to Video

Nov 20 2023

In New York, audio analytics and research platform Veritonic has extended its 'long-form content analysis' solution to video. More

Further Tie-Up for Verian and Faculty

Nov 20 2023

Public policy research, evidence, evaluation and comms agency Verian, until recently known as Kantar Public, has partnered with 'human-first AI solutions' provider Faculty, to support decision-making in government across the public sector. More

Nexxt Intelligence | inca Adds to Four to Team

Nov 20 2023

Canada-based conversational AI company Nexxt Intelligence | inca has added four to its Client Support and Development functions. More

AudienceXpress and Epsilon in Convergent TV Deal

Nov 20 2023

In the US AudienceXpress, which delivers targeted multiscreen TV advertising with a total reach of more than 300 million viewers, has partnered with Publicis-owned data firm Epsilon to enhance audience-based, convergent television buying. More

Hightouch Buys Profiling and Modelling Firm HeadsUp

Nov 17 2023

San Francisco-based data management, preparation and activation specialist Hightouch has acquired data profiling and modeling specialist HeadsUp, for an undisclosed sum. More

RealityMine Teams Up with Friend in the US

Nov 17 2023

Manchester, UK-based data gatherer RealityMine has announced a partnership with US research veteran Bruce Friend, boosting the Stateside push for its recently launched product 'Connect'. More

Dashboard Upgrades for Heap

Nov 17 2023

Digital insights provider Heap has announced new out-of-the-box dashboard features which it says 'guide users to actionable insights', specifically identifying friction points across the customer journey. More

KERV Launches Attention Measurement 'Breakthrough'

Nov 17 2023

Austin, Texas-based video advertising firm KERV Interactive has launched the Active Attention Index (AAI), billed as 'a breakthrough in attention measurement', which measures the quality and quantity of its user actions as they engage with its platform. More

DoubleVerify Expands EMEA Offer with Key Hires

Nov 17 2023

Digital media measurement company DoubleVerify (DV) has announced key hires in Europe as it expands across the EMEA region. Lisa Mahfud joins as Business Director in the Netherlands, Daniele Maccarrona in Italy and Kenny Spangberg in Sweden. More

Marketwake Buys Feedback Tool Punchlist

Nov 17 2023

In the US digital marketing agency Marketwake has acquired Punchlist, a no-code visual-first feedback management and collaboration tool - for an undisclosed sum. More

Olinger CEO Steps Down, Replaced by Michael Vasquez

Nov 16 2023

Jude Olinger, CEO of US research firm the Olinger Group has announced that after three decades he will step down from his role to 'pursue a new opportunity' outside the MR industry. Michael Vasquez, who joined in 2022 as EVP of Client Solutions, is taking over the CEO role. More

New Leader for Nielsen Audio Client Services

Nov 16 2023

Catherine Herkovic, Nielsen's EVP/MD for Local Television and Audio has announced she will be retiring at the end of the year. Richard Tunkel, a 24-year company exec, will take on leadership of Nielsen Audio Client Services. More

Ipsos Launches Three Anti-Obesity Meds Studies

Nov 16 2023

Ipsos has launched three new syndicated studies monitoring the wider impact of anti-obesity medications. More

New Verve Research Personas Based on Panel Datasets

Nov 16 2023

Insights consultancy Verve has launched an AI-generated solution called 'Intelligent Personas', which generates personas representing source segments within community panel datasets. These can be substituted for real respondents in difficult or repetitive research projects. More

Out-Of-Home Research Body Route Recruits Two in UK

Nov 16 2023

British Out-Of-Home (OOH) measurement body Route has hired Eda Incekara as its first Marketing and Insight Manager, while Aidan West joins from CCData in the new role of Data Engineer, to help automate, 'wrangle' and surface Route's audience data. More

IA Appoints Research-on-Research Director

Nov 16 2023

In the US, industry body the Insights Association (IA) has hired Shannon Danzy for the new role of Senior Director, Research Strategy, with a remit to provide its membership and the insights and analytics profession with data needed to improve the quality of their research practices. More

Kepler Builds In YouGov's Profiles and BrandIndex Data

Nov 16 2023

US-based agency Kepler has incorporated YouGov's Profiles and BrandIndex solutions into its service, to provide clients with market intelligence on a range of categories, for use in media planning and buying decisions. More

Seed Funds for Medical Knowledge Platform Pathway

Nov 16 2023

In Canada, AI-driven medical knowledge platform Pathway has raised $5m in seed funding, which it will use to continue to improve its technology. More

Policy Makers Demos and Engage Britain Merge

Nov 15 2023

UK-based cross-party thinktank Demos has merged with non-profit Engage Britain, which focused on policy-making and research spanning citizens assemblies, community conversations, and democratic tech tools such as Pol.is. The Engage Britain brand has now ceased to operate. More

Hull Named EVP, Ipsos Consumer Products Segment

Nov 15 2023

Ipsos has promoted Kirstopher Hull to the new role of Executive Vice President and Senior Client Officer of its North America Consumer Products Segment. More

Echo Partners with UAE's All About Brands

Nov 15 2023

British-based reputation specialist Echo Research has partnered with UAE-based branding and creative comms consultancy All About Brands to provide on the ground support to its clients based in the region, supported by its existing teams in both the UK and USA. More

Funds for B2B Insight Firm BlastPoint

Nov 15 2023

In the US, AI-based B2B customer insights solution provider BlastPoint has received more than $8m in funding, which it will use for product enhancements, research and market expansion. More

Pharma Specialist Blueprint Re-named Beyond Blue

Nov 15 2023

Manchester, UK-based full-service pharmaceutical insight agency Blueprint Partnership has been re-named 'Beyond Blue'. More

New Director for Disrupt Insight

Nov 15 2023

In the UK, recently opened research agency Disrupt Insight has appointed former Walnut Unlimited exec Holliday Fitch-Peyton as Director. More

ViewersLogic Launches Audience Tool

Nov 15 2023

Consumer behaviour specialist ViewersLogic has launched a cross-platform media planning tool, fed by single-source data collected 24/7 from the firm's panel of consumers and using behaviour-based filters to identify target audiences. More

Accelerant Buys Boutique Agency Voccii

Nov 14 2023

In the US, full-service MR and consulting firm Accelerant Research is to acquired boutique marketing insights agency Voccii. Terms of the deal, which will close at the end of the year, have not been disclosed. More

Kantar Debuts New Gaze Tools for Attention Measurement

Nov 14 2023

Kantar has launched a proprietary attention framework, which uses facial coding and new gaze monitoring components to give advertisers measures of both active and passive attention, and uncover how well ad content captures the attention of viewers on a second-by-second basis. More

Nature Adds Eight in Melbourne and Sydney

Nov 14 2023

Australia-based strategic insights consultancy Nature has expanded in Melbourne and Sydney with eight new hires, including Joe Curran in the newly created position of Head of Operations. More

DoubleVerify Launches Publisher Suite in Japan

Nov 14 2023

Digital media measurement and analytics platform DoubleVerify (DV) has launched its DV Publisher Suite in Japan, promising publishers and brands the tools and insights to improve ad delivery, enhance inventory quality and drive performance. More

Potentia Insight Adds Two to UK Team

Nov 14 2023

In the UK, digital market research agency Potentia Insight has hired Danny Kelly as Director of Data Processing and Mark Ellis as Associate Director. More

SightX Launches 'Ada' Generative AI Consultant

Nov 14 2023

Research tech firm SightX has launched a Generative AI 'consultant' called Ada, which the firm says can suggest which experiments to run, and build projects to provide users with the best audience to target. More

Semcasting Gets Patent for Linking Audiences with Ads

Nov 14 2023

US-based cookieless targeting specialist Semcasting has received a new patent for an ad targeting system based on 'IP Media Zones', which integrate contextual audience preference with marketers' identify graphs. More

Senior Hires and New UK Office for Real Chemistry

Nov 13 2023

Healthcare industry insights provider Real Chemistry is expanding its European presence, with the addition of four new leaders and the opening of a second UK office, in Manchester, early next year. More

Kantar Promotes for UK Analytics Practice MD Role

Nov 13 2023

Kantar has promoted Mark Standley to the role of Managing Director of its UK Analytics practice, overseeing its growth and development, including investment in AI. More

MHP Group Launches 'Reverb' Behavioural Science Offer

Nov 13 2023

Communications specialist MHP Group has launched a brand strategy offer called 'Reverb', building on its expertise in behavioural science to bring together strategy, creative, design and employee engagement. More

UK's ESRC Funds Two New Units Studying Human Behaviour

Nov 13 2023

In the UK, government-funded public body the Economic and Social Research Council (ESRC) has announced a £17m investment, to establish two new bodies and address major societal challenges via research into human behaviour. More

Stagwell and Google to Develop Generative AI Solutions

Nov 13 2023

Marcoms group Stagwell has partnered with Google to develop generative AI marketing solutions to support its network of agencies, clients and product development teams, using the Stagwell Marketing Cloud (SMC). Services will include translation for MR and survey solutions. More

CRM Consultancy Fuelius to Expand to US

Nov 13 2023

UK-based digital transformation, marketing automation and CRM consultancy Fuelius is opening an office in the US. More

Pureprofile Continues Rapid Growth

Nov 10 2023

Australia-based data and insights company Pureprofile has announced strong results for the third quarter of 2023, with revenue up 16% to $AUD 12.3m and continuing adjusted EBITDA of $AUD 1.5m, up 36%. More

Not an A1 Q3 for S4

Nov 10 2023

Sir Martin Sorrell's S4 Capital has reported on a difficult third quarter, with net revenue down 15.4% (10% like-for-like) reflecting lower activity in its Content and Data&Digital media businesses. More

Protobrand Hires Director of Research

Nov 10 2023

Behavioral science consultancy Protobrand has appointed former Nielsen and MarketCast employee Andrew McDonough as Director of Research, based in its Boston office. More

Funds for Experience Platform EVOLV AI

Nov 10 2023

In San Francisco, digital experience optimization and personalization platform EVOLV AI has announced $13.3m in new funding. Money will be used to boost its go-to-market capabilities, reach more customers, and accelerate the development of its platform. More

Revenue Jumps for DoubleVerify

Nov 10 2023

Digital media measurement, data and analytics platform DoubleVerify has announced third quarter results, with revenue up 28% to $144.0m, and adjusted EBITDA of $45.7m. More

Launch and Funds for Intelligence Platform Flip AI

Nov 10 2023

In California, this week saw the launch of a new company offering an 'observability intelligence platform'. Flip AI, which has raised $6.5m at launch, taps a large language model (LLM) to predict problems and analyse causes, deriving insights from the outputs of other firms' observability tools. More

Measurement EVP Kelly Abcarian Departs NBCU

Nov 9 2023

Media and entertainment giant NBCU has made EVP of Measurement and Impact Kelly Abcarian redundant, according to a report in industry publication Ad Age. Chief Data Officer John Lee takes over her previous responsibilities relating to measurement and research. More

AppsFlyer Buys Gaming and App Data Firm devtodev

Nov 9 2023

Mobile app measurement platform AppsFlyer has acquired devtodev, which helps developers analyze their games and apps, helping them to optimize user retention, maximize conversions and create personalized experiences. Terms of the deal have not been disclosed. More

CEO Departs Australian Media Org AMAA

Nov 9 2023

Not-for-profit industry organisation Audited Media Association of Australia (AMAA) has announced that long-standing CEO Josanne Ryan is leaving the organisation in mid-November. It has also appointed one of its Directors, Patrick Whitnall, to the newly created role of Managing Director of AiMCO. More

Syndigo Names Dan Hess Chief Product Officer

Nov 9 2023

In the US, commerce data management, syndication and analytics provider Syndigo has appointed former NPD Group / Comscore exec Dan Hess as CPO, and a member of the executive leadership team. More

STRAT7 Debuts Generative AI Tool

Nov 9 2023

UK-based strategic insight and customer analytics group STRAT7 has launched a generative AI tool called strat7GPT, which ingests and analyses unstructured data uploaded from any text-based source, including verbatim survey responses, transcripts, PDFs, presentations and call logs. More

NIQ Launches Omnishopper Panel in Australia

Nov 9 2023

Consumer intelligence business NIQ has launched an omnishopper panel, which exceeds 30,000 Australian households and provides data for around 70 retail banners across a number of sectors. It is underpinned by a mobile consumer rewards app which captures data from 250,000 receipts per month. More

Indico Labs Upgrades SlideGen Reporting Software

Nov 9 2023

London-based MR data visualization and PowerPoint automation specialist Indico Labs has updated its SlideGen reporting software. More

FreeWheel to Offer Audience Activation Across Screens

Nov 9 2023

In New York, TV ad marketplace FreeWheel has launched a tool called Audience Manager, promising publishers faster audience activation across screens. More

MMR Hires Kantar Exec as Global Innovation Director

Nov 8 2023

Consumer and sensory research agency MMR has appointed long-time Kantar exec Ansie Collier as Global Innovation Director, working remotely from South Africa. More

Relo Launches 'Census' Sponsorship Benchmarking Tool

Nov 8 2023

In the US, AI-powered sponsorship analytics platform Relo Metrics has launched a solution called 'Relo Census', allowing stakeholders to benchmark performance, identify market trends, and gather real-time competitive intelligence. More

Ipsos India Makes Senior Exec Changes

Nov 8 2023

Ipsos has made a number of senior changes, including moving Balaji Pandiaraj to lead Customer Experience for its business in India. Apeksha Jain moves up to Pandiaraj's previous role as Country Service Line Leader, Automotive and Mobility Development (AMD). More

GMO Launches 'Organic Sampling' for Panel Engagement

Nov 8 2023

Asia-focused online MR specialist GMO Research has launched an API connection method called 'Organic Sampling', which it says will enhance targeting accuracy, improve user satisfaction and promote a 'significant uptick' in survey completion rates. More

Freemavens Adds Former Black Swan and Kantar Execs

Nov 8 2023

London-based insights and analytics growth consultancy Freemavens has appointed former Black Swan Data exec Lauren Warnock as Analytics Director, while former Kantar Consulting exec Stephanie Holt joins as Senior Consultant. More

Seed Funds for Privacy Specialist Protecto

Nov 8 2023

In the US, privacy solution Protecto has raised $4m in a seed funding round, which it will use to hire engineering talent and expand its go-to-market initiatives. More

YouthSight Founder Marks Launches Electrify Research

Nov 7 2023

Ben Marks, the founder and former CEO of London-based youth insight and panel business YouthSight, has set up a new MR agency called Electrify Research, aiming to improve understanding of home-owner decisions on heat pumps, EVs, rooftop solar and other green home options. More

Comscore More Profitable Despite Small Revenue Dip

Nov 7 2023

Comscore has reported a 1.9% drop in third quarter revenue to $91.0m; but also improved EBITDA, and net income of $2.6m, compared with a net loss of $52.4m in Q3 2022. More

Green Street Buys Retail and Leisure Data Firm LDC

Nov 7 2023

US and European commercial real estate intelligence firm Green Street has acquired London-based Local Data Company (LDC), which provides proprietary data and insights on the British retail and leisure market. Terms of the deal have not been disclosed. More

Piwik PRO and Cookie Information Merge

Nov 7 2023

Marketing analytics platform Piwik PRO has merged with consent management platform (CMP) Cookie Information, promising clients 'complete insight' into the customer journey alongside compliance with regulations such as GDPR and CCPA. Terms of the deal have not been disclosed. More

CEC Names Chief Insights and Marketing Officer

Nov 7 2023

US-based family entertainment and dining group CEC Entertainment has hired Mark Kupferman as Chief Insights and Marketing Officer for its flagship brand, Chuck E. Cheese and its virtual kitchen brands. He also takes overall responsibility for all insights and research. More

Snowplow Names COO/CFO and SVP Sales

Nov 7 2023

In Boston, US, customer data collection and modeling specialist Snowplow has appointed Brian Cohen as Chief Operating Officer and Chief Financial Officer, while Alex Lee joins as Senior Vice President of Global Sales. More

MiQ Buys Media Governance Tech Firm Grasp

Nov 7 2023

Marketing intel and programmatic media specialist MiQ has acquired French media governance MarTech company Grasp, promising to help agencies and brands save 'millions' in potential digital ad revenue losses through improved data integrity. Terms of the deal were not disclosed. More

Ringer Sciences Hires EVP Analytics AI and Strategy

Nov 7 2023

In the US, analytics and data science firm Ringer Sciences has hired David Armano for a newly created position, Executive Vice President, Analytics AI and Strategy. Armano will also work on projects for the Next Practices Group (NPG) collective of firms, of which Ringer is a member. More

Justtag Buys Segmented Data Firm Relevant Audience

Nov 7 2023

Poland-based data-as-a-service platform Justtag Group has acquired Relevant Audience, which provides segmented data to advertisers through programmatic buying. Terms of the deal, which will see Justtag enter the Scandinavian market, were not disclosed. More

Jon Peddie Opens Management Consulting Division JPRi

Nov 6 2023

Tiburon, California-based company Jon Peddie Research has launched a consulting division to be known as JPRi. The new unit will provide strategic advice on product pipeline, marketing roadmap, M&A opportunities, and internal efficiency for clients in the Game Tech market. More

ReconMR Buys HINER & Partners

Nov 6 2023

In the US, public opinion research and strategic insights provider ReconMR has acquired marketing diagnostics and strategies firm HINER & Partners, for an undisclosed sum. More

Toluna Confirms Exec Team following MetrixLab Buy

Nov 6 2023

Toluna has confirmed its senior team following the June acquisition of MetrixLab. The firm's Chief Sales, Research, Technology and Financial Officers will remain in role while former MetrixLab Global HR Director Hans Verhulst becomes Chief People Officer and Jolique Weelink Chief Insight Officer. More

Recollective Hires Chief Revenue Officer

Nov 6 2023

In Canada, online community platform Recollective has hired long-time tech sector sales exec Costa Constantakis as Chief Revenue Officer, responsible for driving returns while developing and executing strategies to support the firm's next phase of growth. More

UX Researcher KLI Promotes for President Role

Nov 6 2023

In the US, full-service user and customer experience agency Key Lime Interactive (KLI) has promoted Eugenio Santiago to the role of company President. Founder Ania Rodriguez has stepped down as CEO, but remains Chairwoman of the Board. More

DVJ Insights Adds Four to Team

Nov 6 2023

Netherlands-based full service agency DVJ Insights has appointed Dijana Justic as Global Director, Marketing Communications. Eline Witteveen, Peter van Drunen and Romeo Ramaekers have also joined the company with the title of Research Expert. More

Panelbase to Manage Norstat's Ireland Panel

Nov 6 2023

European data collection group Norstat has handed over management of its research panel in the Republic of Ireland to its newly acquired UK subsidiary Panelbase. More

Habu Links NCS Consumer Purchase and Household Data

Nov 6 2023

In the US, data clean room software developer Habu has partnered with ad performance analyst NCSolutions (NCS), to use the latter's consumer purchase data to help brands uncover and accelerate new insights. More

Gartner Grows Q3 Revenue Despite 'Headwinds'

Nov 3 2023

Tech research and consulting group Gartner has announced third quarter revenue of $1.4bn, up 5.8% or 4.9% at constant currency. Profits were flat with adjusted EBITDA of $333m. More

Growth for ISG as It Buys Software Researcher Ventana

Nov 3 2023

Tech research and advisory firm Information Services Group (ISG) has announced third quarter revenue up 4.2% to $71.8m (about half of this organic) and adjusted EBITDA flat at $10.6m. It has also announced the acquisition of Ventana Research, expanding its coverage into the software industry. More

Circana Partners with The Trade Desk

Nov 3 2023

Consumer data giant Circana has announced an agreement to give clients of marketing tech company The Trade Desk access to its Media Lift solution, providing authenticated audience targeting and multi-retailer measurement. More

Growth Funds for Real Estate Analytics Firm REBA

Nov 3 2023

Littleton, Colorado-based analytics company Real Estate Business Analytics (REBA) has received an unspecified multi-million dollar growth funding package from Decathlon Capital Partners, and will use the money to drive new product development, expand customer support and grow operations. More

Monetate Adds Journey Analytics Tool

Nov 3 2023

Dallas-based personalization platform Monetate has launched a Journey Analytics tool, allowing users to view and evaluate customer experiences and behavior, including comparison of different promotional or operational variants under consideration. More

Delineate Promotes Five Following Welsh HQ Move

Nov 3 2023

UK-based real-time brand and campaign tracking firm Delineate has announced a round of promotions, including Steffan Evans who becomes Production Director in the firm's new Technology and Operations Centre, opened in Wales last month. More

Kantar Sells Vivvix to MediaRadar

Nov 2 2023

Less than a year after setting up its ad intelligence unit Vivvix, Kantar has sold it to US-based MediaRadar, which now aims to become 'the definitive source of advertising data and insights'. More

Caldwell Joins aytm to Drive Euro / APAC Expansion

Nov 2 2023

In London, agile consumer insights platform aytm (Ask Your Target Market) has appointed research tech veteran Johnny Caldwell as Client Director, EMEA & APAC, supporting its continuing expansion into global markets. More

HubSpot to Buy B2B Market Intell Firm Clearbit

Nov 2 2023

In the US, CRM platform HubSpot has agreed to acquire B2B data provider Clearbit. HubSpot says the buy will allow it to bring rich third-party company data into its system. More

Stagwell Confident, Acquisitive Despite Q3 Decline

Nov 2 2023

Marcoms group Stagwell, which owns the Harris Poll and Harris X brands as well as Maru Group, has announced a revenue decline of 7% to $618m, for the third quarter of 2023. It has also announced the acquisition of social media marketing solutions provider Movers and Shakers LLC, for c.$15m in cash. More

Captify Branches Out with New CTV Campaign Measure

Nov 2 2023

US-based search intelligence platform Captify has launched TV Search Lift, a proprietary study which evaluates the success and outcomes of CTV campaigns using on-site search data. More

Syno International Promotes for COO Role

Nov 2 2023

Vilnius, Lithuania-based consumer data platform provider Syno International has promoted Mantas Stirbys to serve as its Chief Operating Officer. More

Innovid Boosts Sales Team with West Coast Hire

Nov 2 2023

Independent advertising and personalization platform Innovid has hired Alex Rowe as SVP of Enterprise Sales, based in Seattle and reporting to EVP of Global Sales Tim Braz. More

Voxpopme Launches 'AI-Powered Live Interviews'

Nov 1 2023

Qual insights platform Voxpopme, known for its asynchronous video surveys and analytics, is launching an AI-powered tool called Live Interviews, promising to make in-depth qualitative research 'faster, smarter and more economical'. More

Senior Hire for KJT Group

Nov 1 2023

In the US, evidence-based healthcare consulting firm KJT Group has appointed long-time Market Strategies International exec Katy Palmer as SVP Strategic Accounts. More

New Firm SCORE Metrics Aims for a Better NPS

Nov 1 2023

In the US, former TNS and Lynx Research Consulting exec Chris Hauck has launched a new agency, SCORE Metrics, which aims to improve on traditional NPS methods by setting responses in a competitive context. More

Funds and Relocation for Modelling and BI Firm CModel

Nov 1 2023

In the US, data modelling and business intelligence specialist CModel Data Inc. has received an undisclosed investment from the Alabama Futures Fund, and accordingly will relocate its head office from San Francisco to Birmingham, Alabama. More

Two New ADs for Harrogate Agency Harlow Consulting

Nov 1 2023

Harrogate, UK-based qual and quant research and consulting services provider Harlow Consulting has appointed two new Associate Directors, James Legard and Carolyn Black. More

GQR Appoints VP for Political Wing

Nov 1 2023

Strategic consulting and political advisory firm GQR has hired former Democratic campaign Director Lauren Dillon as a Vice President. More

New Director at The Forge

Nov 1 2023

Strategy consultancy The Forge has appointed Laura Halliday as a Director in its Brand Strategy practice, based in London. More

Apax Partners to Buy Ascential Research Unit WGSN

Oct 31 2023

UK-based Ascential, the information and analytics company once known as EMAP, has announced it will sell its digital commerce and consumer research units for around £1.4bn, so as to focus on its events business. More

Ipsos Buy Strengthens NZ Public Sector Offer

Oct 31 2023

Ipsos has acquired New Zealand's CBG Health Research Ltd from its previous owner, research and telehealth services firm Reach Aotearoa. More

Nielsen Fuses TV Measurement with GWI Consumer Data

Oct 31 2023

Nielsen has partnered with consumer research platform GWI to launch 'the Nielsen GWI Fusion', promising clients 'more comprehensive insights' into US TV audiences, cross-media behavior and its drivers. More

Tech Advisor Futurum Buys Business Podcast Firm

Oct 31 2023

US tech analyst and research firm The Futurum Group has acquired San Francisco-based media company the Business Podcast Network (BPN). More

Back To Reality for Indiana's SMARI

Oct 31 2023

US research firm SMARI has moved into a new location in the First Internet Bank Building in Downtown Fishers, Indiana. The company is returning to office-based work after a few years 'completely virtual'. More

Proximic Integrates with Ad Solutions Firm Cadent

Oct 31 2023

Cadent, a provider of advanced TV advertising solutions, has announced a partnership with Comscore's programmatic unit Proximic, integrating two of the latter's services into the Cadent Aperture platform. More

Australia's OzTam Responds to Foxtel Ad Measure Launch

Oct 30 2023

In Australia, official television audience measurement body OzTAM has responded to Foxtel's launch last week of its own ad currency service, saying it 'poses the risk of confusion in the market' and that 'the industry has clearly stated that it wants one service to measure Total TV'. More

Scenera Acquisition Boosts Real-Time Video Analysis

Oct 30 2023

Palo Alto, CA-based data management company Scenera has agreed to acquire Korean firm TNM AI Co. Ltd., a long-term partner, for an undisclosed amount. More

Collage Launches Cultural Insights Tool fluen.ci

Oct 30 2023

Cultural intelligence specialist Collage Group has launched an AI-based solution called fluen.ci which it says gives clients 'instant access to culture-centric, brand-specific insights'. More

Five Promotions for Behaviorally

Oct 30 2023

US shopper insights firm Behaviorally has announced a number of recent promotions, including Sheryl Brie to SVP of Behavioral Qualitative and Paul Markovic to VP of Behavioral Qualitative. Zoe Williams becomes a Desktop Support Engineer, and Cody Fry and Kevin Garcia Insights Analysts. More

Equativ Integrates IRIS.TV Video Data and ID Solution

Oct 30 2023

Independent ad platform Equativ has announced a partnership with video data platform IRIS.TV, integrating the latter's smart content identifier the IRIS_ID into a new marketplace for online video and CTV advertising. More

DV to Measure and Verify Instacart Ads

Oct 30 2023

Digital media measurement and analytics provider DoubleVerify (DV) has announced a partnership with grocery tech company Instacart, allowing advertisers to verify media and optimize performance across the platform. More

Hill+Knowlton Launches Intell Unit and 'Sonar' Tool

Oct 27 2023

PR group Hill+Knowlton Strategies has announced the formation of a global Intelligence + Technology capability; a partnership with Pendulum Intelligence; and the launch of a proactive analytics tool, H+K Sonar, which helps firms detect, predict and mitigate harmful narratives online. More

Double-Figure Revenue Drop for Forrester

Oct 27 2023

Tech consultancy Forrester Research has announced third quarter revenue of $113.4m, down 11.2% from $127.7m a year earlier. The Consulting division reported the biggest fall, down 24.5% to $28.2m. More

Senior Appointments for MiQ

Oct 27 2023

UK-based marketing intelligence and programmatic media specialist MiQ has announced a number of senior appointments: Canada CEO Alfie Atkinson adds the role of 'CEO of UK', while Suzanne Strasser Grant, Danny Hopwood and Mauricio Leon join the company in EVP / C-Suite roles. More

Kochava Adds Multi-Language AI Analysis Tool

Oct 27 2023

Real-time cross-media attribution and measurement firm Kochava has enhanced its AI tool set with the launch of AI Prompt, which it says uses natural language processing to understand multiple languages and help marketers access and analyze their data. More

'Delighted Surveys' Expands Qualtrics Feedback Options

Oct 27 2023

Qualtrics' fast customer feedback business Delighted has launched Delighted Surveys, challenging template-based quick response providers like SurveyMonkey and Typeform. More

Funds for XM Platform JourneyTrack

Oct 27 2023

In Miami, experience management platform JourneyTrack has been boosted by a $1m investment led by Elevate Capital, to be used to accelerate its product roadmap and scale the business. More

Ipsos Returns to Strong Growth

Oct 26 2023

Ipsos has reported third quarter revenue of EUR 588m, representing organic growth of 4.3% and restoring year-to-date organic growth after shrinkage in the first half. All the group's global regions shared in the Q3 growth, with EMEA leading the way. More

Comscore Adds Social Media to Multi-Platform Suite

Oct 26 2023

Comscore has added social media metrics to its Media Metrix Multi-Platform suite, which already provides a deduplicated view of audiences across desktop and mobile. More

Pureprofile Strengthens UK Team

Oct 26 2023

Global data and insights company Pureprofile has announced two appointments to strengthen its UK operations. Samantha Cooke joins as Senior Partnerships Manager UK, and Tyrone S'ng as Client Development Manager. More

New SVPs for Morning Consult

Oct 26 2023

Decision intellligence company Morning Consult has two new Senior Vice Presidents: Taylor Ashy joins the company in New York as SVP, SaaS Solutions, while in Chicago Brian James has been promoted to SVP Custom Solutions. More

Declines in NA and China Flatten WPP Revenue

Oct 26 2023

WPP has reported third quarter revenue less pass-through costs of $2.837bn, down 0.6% on a like-for-like basis and 5.0% on a reported basis. Declines in North America and China offset growth in the UK, Western Continental Europe and the firm's 'Rest of World' region. More

Six Promotions for Verve

Oct 26 2023

Insights consultancy Verve has announced six promotions across its European team, including Lydia Martin to Research Director. More

$10m for 'Reality Data' Marketplace Firm FlyGuys

Oct 26 2023

Louisiana-based data capture company FlyGuys has closed a $10m Series A round of funding. The money will help fuel continuing innovation, create a scalable software solutions platform and strengthen the company's capacity to recruit and deliver nationwide. More

SurveyMonkey Launches Instant AI Survey-Maker

Oct 25 2023

DIY online survey synonym SurveyMonkey has launched Build with AI, a survey creation feature powered by OpenAI's GPT-3 software. More

Marcoms Veteran to Chair VidMob

Oct 25 2023

AI-based creative performance platform VidMob has appointed former OMD and Aegis Media CEO Mainardo de Nardis as Executive Chairman, supporting its growth strategy and strategic agency relationships. More

Cint Adds Social Media to Lucid Impact Measurement

Oct 25 2023

Inight platform and sample exchange Cint has enhanced its attitudinal measurement product, Lucid Impact Measurement, with the integration of social media platform measurement. More

Senior Hire for AI Ad Testing Platform DAIVID

Oct 25 2023

AI-powered ad creative effectiveness research platform DAIVID has appointed Dan Best as Strategic Advisor, Clients. More

Funds for Video Analyst Twelve Labs

Oct 25 2023

Video understanding company Twelve Labs has raised $10m in a funding round, with which to expand its operations and business reach. More

M.E.L Appoints Senior Evaluation Lead

Oct 25 2023

Birmingham, UK-based social research and behaviour change specialist M.E.L Research has appointed Dr. Holly Taylor-Dunn as Senior Evaluation Lead. More

Stagwell's Code and Theory Hires Analytics and AI Head

Oct 25 2023

Anil Hari has joined Code and Theory, the creative digital firm within Stagwell Group, as Head of Data, Analytics and AI. He joins from analytics and cloud solutions company DataFactZ, where he was a VP. More

Ipsos Buys B&A to Form New Irish 'Leader'

Oct 24 2023

Ipsos has acquired Ireland's Behaviour & Attitudes (B&A), which provides opinion and social research studies, as well as market studies - and will combine it with its own operations in the country to become 'the market research leader in Ireland'. The firm will be known as Ipsos B&A. More

Swedish Buy for Mystery Shopping Firm Dive

Oct 24 2023

Northern European mystery shopping and customer service improvement specialist Dive has announced the acquisition of Swedish counterpart Custitude, for an undisclosed sum. More

Change at the Top for Thinks Insight

Oct 24 2023

London-based consultancy Thinks Insight & Strategy has reshaped its leadership structure with co-fonder Ben Shimson stepping into the CEO role; and promoted Richenda Devereux to Operations Partner. More

Kantar Adds New Generation of AI Features

Oct 24 2023

Kantar has announced a 'broad expansion' of AI capabilities within its brand strategy and creative development portfolio. They include Link subscriptions, to help stretch ad testing budgets; celebrity recognition in Link AI testing; predictive eye tracking; big data for threat detection; and help with 'sonic branding'. More

Chanana to Head Up Toluna and MetrixLab India

Oct 24 2023

Toluna has promoted Dixit Chanana to the role of MD for India, including MetrixLab India and with full responsibility for the development of the Indian business of both brands. More

Bilendi & respondi Debuts Niche Sample Option

Oct 24 2023

Panel provider Bilendi & respondi has added a 'Niche Sampling' offer, giving access to 'incredibly specific target groups', including those based on geolocation, transport routes used, rare medical conditions, niche product consumption, sports interest and b2b characteristics. More

Proximic Launches Political Ad-Based Segmentation

Oct 24 2023

Proximic, Comscore's programmatic ad targeting division, has announced new audience segments based on exposure to specific political campaigns and local TV programs. More

Kantar Public to Rebrand as Verian

Oct 23 2023

Divested government policy and comms advisory business Kantar Public will be rebranding globally as 'Verian' from November. More

Databricks Buy Gives it In-House Onboarding

Oct 23 2023

US-based big data and AI solutions firm Databricks has acquired data replication specialist Arcion for just over $100m. The buy will give Databricks its own solution for pulling client data from other applications into its Lakehouse platform, rather than relying on third parties. More

Social Standards Launches 'Brand Maps' Tool

Oct 23 2023

Social media analyst Social Standards has launched a solution called Brand Maps which identifies fast-growing brands - including new entrants to a market which have not yet realised their potential in stores - and profiles their audiences. More

Comscore Adds Streaming Data via Roku Integration

Oct 23 2023

Comscore has announced the integration of Roku - which it says is the number 1 TV streaming platform in the US, Canada and Mexico - into its flagship Campaign Ratings (CCR) cross-platform solution. More

PHD Aus Partners to Offer Beatgrid Cross-Media Measure

Oct 23 2023

Cross-media audience measurement solution Beatgrid has announced a partnership with marcoms firm PHD Australia, a part of Omnicom. More

Innovation Partnership for Quester

Oct 23 2023

In the US, strategy, innovation and insights firm Quester has announced a consulting partnership with former Escalent SVP Gwen Ishmael. More

Kantar Public Partners for Qual AI Tool

Oct 20 2023

Kantar Public has teamed up with AI-based performance consultancy Faculty AI to launch a tool to improve the data synthesis stage of qualitative research studies. More

IA Letter Slams Proposed DC 'Data Tax'

Oct 20 2023

US trade body the Insights Association (IA) is urging the District of Columbia to reject a proposal described as putting a tax on consumer data. More

Partners Launch Hockey Sponsorship Metrics

Oct 20 2023

In the US, AI-powered sponsorship analytics platform Relo Metrics has announced a strategic partnership with SponsorPulse to offer asset-level validation of sponsorship performance for the National Hockey League (NHL). More

UK's Barb Invites Tenders for Establishment Survey

Oct 20 2023

UK TV audience measurement and ad currency body Barb has issued an invitation to tender for its Establishment Survey and panel recruitment contract. The panel will be expanded next year to include 7,000 homes. More

Data Firms Funding Round-Up

Oct 20 2023

Data and analytics firms in the US and Europe continue to attract substantial investments. This week saw funding for Sweden's Mediatool, French community builder Hivebrite and US companies Hayden AI, cross-device iD specialist Fingerprint and sports intelligence pioneer Zelus Analytics. More

New Blackbox Platform Takes Pulse of Singapore

Oct 20 2023

Singapore-based decision science firm Blackbox has partnered with Qualtrics to launch SensingSG, a platform giving real-time insights into community sentiments, attitudes and behaviour in Singapore. More

Ipsos Unveils Reputation Management Tool RISE

Oct 19 2023

Today sees the launch of Ipsos RISE, which combines the group's corporate reputation and public affairs expertise with AI to provide 'a ground-breaking platform for modern brand, risk and reputation management'. More

Blow for ICO and GDPR as Judge Overturns Clearview Fine

Oct 19 2023

In the UK this week, a judge has allowed the appeal of facial recognition specialist Clearview AI against an enforcement notice and fine issued last year by the Information Commissioner. Clearview successfully argued that it was not subject to the GDPR. More

Nielsen Deal Heralds New Measurement Focus for Netflix

Oct 19 2023

Streaming service Netflix has made ad measurement a 'top priority', and will build on a recent partnership with Nielsen in the US to offer similar capabilities to partners in other countries, according to co-CEO Greg Peters. More

Medallia Hires Product Leader

Oct 19 2023

Customer and employee experience specialist Medallia has appointed Simonetta Turek as Chief Product Officer and a member of the executive leadership team. More

Yabble Hires Leet to Lead European Entry

Oct 19 2023

AI-based insights solution Yabble is to enter the European market, and has appointed Ben Leet as Head of Sales, Europe. The firm is headquartered in New Zealand. More

Attest Adds 'Video Responses' Feature

Oct 19 2023

Users of consumer research platform Attest can now enhance surveys with video responses, adding a qual element to the firm's existing quant offer and bringing them together in its dashboard. More

SKIM Hires US Managing Director

Oct 19 2023

Insight-based consultancy SKIM has named Jeff Haselum as Managing Director, US, based in New York. He replaces fifteen-year company veteran Jeroen Hardon, who after five years leading the US team now returns to HQ to serve as Global Lead, Methodology and Analytics. More

2CV Hires VP New Business

Oct 19 2023

UK-based consumer and B2B researcher 2CV has appointed former Morar HPI and Kadence International exec Phillip Coote as Vice President of New Business. More

UK Firm Differentology Appoints Head of Clients

Oct 19 2023

Newcastle, UK-based research consultancy differentology has appointed Stuart Tagg as Head of Clients. More

Nielsen ONE Content Launches in Denmark

Oct 18 2023

Nielsen has launched its ONE Content cross-media measurement solution in a first country, Denmark, with plans to roll out around the world over the coming months. Sister product Neilsen ONE Ads is already available in twenty markets. More

Kin + Carta Board Recommends Sale

Oct 18 2023

UK-based digital transformation consultancy Kin + Carta is set to be acquired by private equity advisory firm Apax Partners, in a deal valuing it at around £203 million, or 110p per ordinary share. More

Forrester Unveils Chat-Based AI Query System

Oct 18 2023

Technology markets research and consulting group Forrester has launched an AI tool called Izola, allowing users to query its knowledge base and receive 'a clear, synthesized answer' via a chat interface. More

Former Brandwatch Chairman Joins Pureprofile Board

Oct 18 2023

Australia-based data and insights company Pureprofile has appointed former Brandwatch Chairman Mark Heeley as a Non-Executive Director. More

New Bus Dev Director for Protobrand

Oct 18 2023

Boston-based MR and behavioral science consultancy Protobrand has appointed Marc Chester as Director of Business Development More

Senior Promotions for Ireland's RED C

Oct 18 2023

Dublin-based agency RED C Research and Marketing has promoted Jane Dunleavy to Director, and John Rogers to Associate Director. More

Coding Platform codeit Adds 'themeit' AI Tool

Oct 18 2023

UK-based coding software provider codeit has launched a tool called themeit, which automatically extracts themes, autocodes verbatim data and applies sentiment analysis using generative AI. More

NIQ Adds TikTok Shop Sales Measurement

Oct 18 2023

In the US, NIQ - once Nielsen's consumer data division - has launched a service measuring sales on social media eCommerce platform TikTok Shop, offering users data on sales volume, value and market share at the brand level. More

Nextdoor Launches New Ad Measurement Features

Oct 17 2023

Neighborhood networking service Nextdoor has launched new solutions to help users measure and optimize ad performance, both on- and off-line. More

SightX Moves Maloney McCall for New Europe / APAC Role

Oct 17 2023

Research tech firm SightX has moved its VP Global Commercialization Daryl Maloney McCall to focus on regional growth in Europe and APAC, as its offering and client base in these regions expands. More

Director Hire Boosts RONIN B2B Data Collection Offer

Oct 17 2023

UK-based B2B, healthcare and tech sector researcher RONIN International has appointed David Sutterby, formerly Director of Telephone and Online Operations at QRS Market Research, as Director of Client Services. More

MyTelescope Debuts Trendspotting and Forecasting Tool

Oct 17 2023

Stockholm, Sweden-based market intelligence and search specialist MyTelescope has released an AI-based platform using search data to spot opportunities, identify market trends, analyse purchase intent and forecast future sales and market share. More

Miami Buy Boosts Analytics for Consulting Firm CGI

Oct 17 2023

Independent IT and business consulting firm CGI has acquired Momentum Consulting Corp., a Miami-based firm in the same sector and specializing in digital transformation, data analytics and managed services. More

Veritonic to Measure Embedded Ad Performance

Oct 17 2023

Audio analytics and research platform Veritonic has announced that clients can now measure the performance of embedded or 'baked-in' audio ads via pixel-based brand lift measurement on listener ad exposure. More

$14m Funds for Data Monitoring Firm Pantomath

Oct 17 2023

Data observability and traceability platform Pantomath, based in Cincinnati, Ohio, has raised $14m in Series A funding. The money will be used to develop further AI offerings and to recruit for its engineering, product, customer success, marketing and sales divisions. More

New CFO, Strong Results for Innovid

Oct 16 2023

In New York, digital video ad and analytics tech firm Innovid has appointed Anthony Callini as CFO, effective today, replacing Tanya Andreev-Kaspin who will 'pursue other opportunities' after a six month transition period. The firm also reported unaudited Q3 revenue of c. $36m, beating forecasts. More

New West Wales HQ for Delineate

Oct 16 2023

British, tech-based insights and data firm Delineate is moving its headquarters to Ceredigion, on the west coast of Wales, and says it will build its team there to some 50 employees. More

Retail Chain Saks Off 5th Adds Analytics Head

Oct 16 2023

In New York, luxury 'off-price' department store chain Saks Off 5th has appointed former Rakuten CMO Kim Miller as Chief Marketing and Analytics Officer, continuing a senior management restructure with a focus on understanding the customer. More

Nielsen Aus Partnerships Widen Access to CMV Data

Oct 16 2023

In Sydney, Nielsen has partnered with audience tech firm Eyeota and synthetic population modeler RDA Research to offer Australian advertisers and marketers enhanced access to its CMV dataset (Consumer and Media View). More

Indeemo Adds Zoom / Teams Import and AI Analysis Tools

Oct 16 2023

In-the-moment video research platform Indeemo has upgraded its platform to allow users to import depth interview and focus group content directly from Microsoft Teams and Zoom, and to analyse them 'in minutes' using Generative AI. More

Environics and Snowflake Boost 'Clean Room' Offer

Oct 16 2023

Canadian marketing services and data firm Environics Analytics (EA) has expanded its partnership with data marketplace Snowflake, to broaden the functionality of its EAVault clean room service. More

dentsu to Use VideoAmp Data for Ad Currency

Oct 13 2023

dentsu has announced agreements with seven media partners who will use the global marcoms group's own proprietary system for ad buying and placement. The system taps subsidiary firm Merkle's Merkury database and M1 audience profiles, and gets its audience estimates from VideoAmp. More

California Strengthens CCPA with 'Delete Act'

Oct 13 2023

The government of California has passed the 'Delete Act', allowing consumers to remove their personal data from the records of multiple companies with a single request on a single web page. More

Cleanlabs Gets $25m, Unveils LLM Output Cleaner

Oct 13 2023

San Francisco-based automated data curation specialist Cleanlab has secured $25 million in Series A funding to expand its operations; and has launched new features to deal with 'unreliable outputs' from Large Language Models (LLM). More

Four Promoted to Director Level at ISC-CX

Oct 13 2023

Swiss-German-based customer experience analyst ISC-CX has announced the promotion of four female employees to director-level positions: Mujinga Muyombo, Márta Jakab, Lorella Graziano and Lama al Rifai. More

Major Upgrade for Zeta's Marketing Platform

Oct 13 2023

Cloud-based marketing platform Zeta Global has announced new AI-enabled features for marketers looking to improve results and upgrade the consumer experience. The new additions include forecasting, modeling and attribution capabilities, and a customer intelligence app. More

Buy for Air Play and Music Trends Tracker Mediabase

Oct 13 2023

In the US, Mediabase, which provides data on radio airplay, charts and audience listening trends, has acquired the All Access music distribution business unit from publisher Joel Denver. More

Key Role in Nielsen 'Transformation' for New CFO Jenson

Oct 12 2023

Nielsen has announced that CFO Warren Jenson, who joined the ratings giant just five months ago, will add the role of company President to his existing responsibilities. He will oversee the modernisation of operations and manage Nielsen's IT, Corporate Development and Global Strategy functions. More

Crowd DNA Founder Steps Aside

Oct 12 2023

In the UK, STRAT7-owned cultural insight and strategy consultancy Crowd DNA has appointed Elliot Pigram as its new Global MD. Pigram will take the reins on 1st January next year from founder and CEO Andy Crysell, who will move to the position of non-executive Chair. More

Stagwell Announces 'Harris Quest' Research Suite

Oct 12 2023

Marcoms group Stagwell has announced details of a suite of integrated, AI-based research products on which its Harris Poll and Maru agencies are working together. To be known as 'Harris Quest', this will include AI-enabled self-service polling and other 'instant information' SaaS solutions. More

i4i Promotes Nicholson for New CTO Role

Oct 12 2023

Needham, Massachusetts-based in4mation insights (i4i) has promoted John Nicholson to be its first Chief Technology Officer. The firm offers marketing performance measurement and optimization solutions with a focus on Marketing Mix Modeling (MMM). More

KPMG Customer Partner Halligan to Take OzTam CEO Role

Oct 12 2023

Australian TV measurement body OzTam has appointed Karen Halligan, most recently a Partner at KPMG, as its new Chief Executive. More

UK's Origin to Trial Samba TV ACR Approach

Oct 12 2023

Origin, the cross-media measurement initiative of the UK's advertising trade group ISBA, is to work with US-based cross-screen analytics provider Samba TV, to test television data from the latter's proprietary automated content recognition (ACR) technology. More

SurveyMonkey Adds MaxDiff Solution

Oct 11 2023

DIY online research pioneer and enterprise feedback platform SurveyMonkey has added MaxDiff Analysis features, using industry standard Best-Worst scaling methodology to assess respondent's preferences. Existing customers on Advantage or higher plans get the tools for free. More

CEO Steps Down at Publisher Wiley

Oct 11 2023

New Jersey-based research and education publishing company Wiley has announced that its President and CEO Brian Napack is stepping down from the roles, to be replaced immediately as Chief Exec on an interim basis by Matthew Kissner, who has taken the interim role once before. More

Stravito Appoints VP of Marketing

Oct 11 2023

Stockholm-based enterprise insights platform Stravito has appointed former Adyen and Surfly exec My Truong as its Vice President of Marketing. More

Nexxt Intelligence Debuts AI-Based Coding Tool

Oct 11 2023

Toronto-based conversational AI company Nexxt Intelligence | inca, has announced the launch of inca AI Coding, which codes open-ended survey data. More

Kin + Carta Completes Melon Integration in SE Europe

Oct 11 2023

UK-based digital transformation consultancy Kin + Carta has officially opened its Southeast Europe delivery hub, following its acquisition of Bulgaria and North Macedonia-based software development company Melon Group early last year. More

Sprinklr Expands CXM Coverage to New Google Tool

Oct 11 2023

Unified customer experience management platform Sprinklr has expanded its dashboard coverage to include Google and YouTube's new AI-powered ad solution Demand Gen Campaigns. More

Paramount to Transact Ads Based on iSpot Data

Oct 10 2023

Media and streaming group Paramount Global has announced a deal with TV audience measurement company iSpot.tv, whose Unified Measurement service will serve as an ad buying currency for the broadcaster's linear and streaming TV in the US. More

Arbittier and Lee Launch New Healthcare Fieldwork Firm

Oct 10 2023

In New York, healthcare research veterans Jerry Arbittier and Chris Lee have launched Fusion Healthcare Fielding, offering 'full service fielding solutions' for the sector. More

Brain Decoding Firm Arctop Secures $10m Funding

Oct 10 2023

In Los Angeles, brain decoding software platform Arctop has announced a $10m Series A funding round, which it will use to accelerate the commercialization of its tech translating brain activity into real-time information for third party applications. More

Tesco, dunnhumby Extend Media and Insight Platform

Oct 10 2023

Supermarket giant Tesco and its data division dunnhumby have announced further new features on the Tesco Media & Insight Platform, including ads on 'Scan as You Shop' handsets, product placement options, and collaboration with the ISBA over standardisation of retail media measurement. More

Data Management Firm TileDB Raises $34m

Oct 10 2023

US-based TileDB, which provides open source tools for data management, has closed a Series B funding round of $34m, with which to expand its solution, operations and business reach. More

Tobii Launches Mobile-Based UX Eye Tracking Tool

Oct 10 2023

Eye tracking hardware and software specialist Tobii has launched a product called UX Explore, allowing researchers to conduct eye tracking and attention measurement studies and tests at scale via mobile phones. More

Ipsos Buys Syndicated Auto Study NVCS from InMoment

Oct 9 2023

Ipsos has announced the acquisition from InMoment of the New Vehicle Customer Study (NVCS), described as the largest and longest-running syndicated automotive program in North America. More

AudienceProject Hires Nielsen Man to Drive UK Expansion

Oct 9 2023

In London, audience measurement solutions firm AudienceProject has appointed former Nielsen exec Paul Barnard as Managing Director for the UK. More

Frank Kelly Joins Virtual Incentives

Oct 9 2023

Rewards and payment solutions provider Virtual Incentives has appointed former Ipsos, Kantar and Nielsen exec Frank Kelly as Market Research Practice Lead, based in Boston, Massachusetts. More

Partners Combine Attention Data and Smart Bidding Tech

Oct 9 2023

Adelaide, Australia-based omnichannel attention measurement company Amplified Intelligence has partnered with AI firm Chalice Custom Algorithms to combine its attention data with smart bidding technology. More

E-Tabs Launches 'SlideCraft' Bulk Charting Tool

Oct 9 2023

London-based research software and solutions firm E-Tabs claims to have 'eliminated the hassle of bulk charting in PowerPoint', with the launch of a cloud-based 'pick and mix' slide generator called SlideCraft. More

Three Join Mustard

Oct 9 2023

In Manchester, UK, insight agency Mustard has appointed Richard Lomax as Senior Research Manager, Bruna Pani as Digital Marketing Executive, and Grace Tomlinson as Research Executive. More

Change at the Top for Fastuna

Oct 6 2023

Research platform Fastuna has announced the departure of its MD of five years Maria Soroka, and the appointment of Ipsos veteran Rimantas (Rimas) Remontas to replace her. More

NPAW Launches Publisher Analytics Tool

Oct 6 2023

NPAW, which offers analytics solutions for online media companes and has offices in Barcelona and New York, has launched a content optimization tool called Publisher Analytics. Features include real-time A/B testing for content elements. More

Vypr CFO Williams Steps Up to Chief Exec

Oct 6 2023

In Manchester, UK, product intelligence platform Vypr has promoted its CFO Chris Williams to CEO. He replaces founder Ben Davies, who the firm says will maintain a key role in the leadership team as it looks to scale up. More

App Engagement Platform Aampe Raises $7.5m

Oct 6 2023

Aampe, a user engagement platform with locations in Raleigh, NC and Singapore, has announced a Pre-Series A funding round totalling $7.5m, with which to support product development and fuel continued global expansion. More

VidMob Appoints VP Partnerships

Oct 6 2023

Personalized video content creation platform VidMob has appointed former Google exec Robert Wollner as its first VP of Agency Partnerships, responsible for nurturing and advancing its collaborations with global agencies. More

Korean Launch for Nielsen Media Impact

Oct 6 2023

Nielsen has rolled out its Nielsen Media Impact (NMI) solution in South Korea, offering clients there deduplicated media consumption metrics across multiple platforms, via a single planning interface. More

Rep Data Buys Anti-Fraud Platform Research Defender

Oct 5 2023

In the US, data collection company Rep Data has acquired data quality and anti-fraud software platform Research Defender. Terms of the deal have not been disclosed. More

Contentsquare to Buy Product Analyst Heap

Oct 5 2023

In the US, digital experience analyst Contentsquare is to acquire product analytics specialist Heap, for an undisclosed sum. More

Kantar Extends Romanian TV Measurement Contract

Oct 5 2023

Kantar Media has signed an agreement with Romanian industry TV measurement body ARMA, to continue providing broadcast TV ratings to the market until the end of 2027. More

Angus Reid Hires Michelle Walkey as FS Sector Lead

Oct 5 2023

Canada-based opinion researcher the Angus Reid Group has appointed long-time Maru exec Michelle Walkey as Senior Vice President, leading the company's efforts across the financial services sector. More

6sense Promotes for Chief Revenue Officer Role

Oct 5 2023

San Francisco-based predictive intelligence firm 6sense has promoted Latané Conant to the role of Chief Revenue Officer, leading the company's go-to-market strategy. More

Funds for Bank Customer Insights Platform Revio

Oct 5 2023

In the US, customer insights platform Revio has raised $2.5m in a Series A round of funding to accelerate the adoption of its technology, which helps community and regional financial institutions identify opportunities to increase customer retention, lifetime value and profitability. More

Movate Buys Outsourced CX Services Firm TSD Global

Oct 5 2023

Digital tech and CX services company Movate has acquired TSD Global, an international provider of outsourced sales and CX services. Terms of the deal have not been disclosed. More

Audience Analyst Beatgrid Hires Nielsen's Brennan

Oct 4 2023

In New York, audience measurement specialist Beatgrid has appointed long-time Nielsen exec Terrie Brennan as Chief Commercial Officer. More

Yabble's Virtual Audiences to Mimic Real Customers

Oct 4 2023

In New Zealand, insights platform Yabble has launched a product which offers real-time interaction with virtual audiences that emulate real customers. More

Komodo Hires GM for MapEnhance, and Head of Marketing

Oct 4 2023

In the US, healthcare tech company Komodo Health has appointed Brad Kelley as General Manager of its data platform MapEnhance, while Julia Goebel joins as Head of Marketing. More

Verve and Basis Launch Respondent Quality Initiative

Oct 4 2023

Insights consultancy Verve and full service agency Basis have formed a global partnership to develop an initiative called 'CoLab' - to address the 'growing respondent quality problem'. More

Stackline Launches 'Beacon Pro' Product Prediction Tool

Oct 4 2023

In the US, retail tech firm Stackline has launched a tool called Beacon Pro, using AI to help brands predict future sales, traffic, conversion, marketing and operational performance across every product. More

Brox.AI Gets Seed Funds for AI-Powered Brand Tracker

Oct 4 2023

AI-powered consumer brand tracker.Brox.AI, which was set up earlier this year by two of the creators of YouGov Signal, has raised $1.9m in a seed funding round. More

$15m Series A for Video Analytics Platform Unitary

Oct 3 2023

London firm Unitary has raised $15m in series A funding, for use in scaling its AI video classification technology which 'understands video the same way that humans can'. More

Intuit and Kantar Launch 'Media DOTS' Survey in HK

Oct 3 2023

Boutique agency Intuit Research has partnered with Kantar's Profiles division to launch a syndicated survey called Media DOTS (Media Data on Target Segments), tracking the profile, mindset, media habits and product consumption of the general population (aged 12 to 64) in Hong Kong. More

Complex Analytics Expert Joins Ipsos MMA

Oct 3 2023

New York-based Ipsos MMA has appointed former DDB and Kantar exec and complex analytics expert Roopa Choodamani as Vice President, Analytic Consulting. More

RTB House Hires [x+1] Founder as CCO

Oct 3 2023

In New York, retargeting technology provider RTB House, has appointed former PayPal exec and [x+1] co-founder Michael Lamb as Chief Commercial Officer. More

Social Researcher M.E.L Hires Evaluation Practice Head

Oct 3 2023

In the UK, social research and behaviour change specialist M.E.L Research has appointed former Citizens Advice exec Skye Curtis as Head of Evaluation. As well as leading the Evaluation practice, Curtis will serve on the firm's Ethics Board. More

Funds for Retail Predictive Platform Daash Intelligence

Oct 3 2023

In Miami, retail markets predictive intelligence platform Daash has closed a $2.75m seed investment round, for use in honing its predictive intelligence platform and scaling go-to-market efforts across multiple CPG categories. More

Blue Marble Adds Two to Team

Oct 3 2023

In the UK, insights agency Blue Marble has appointed Katy Allen as an Associate Director, and Emma Rose as a Graduate Research Executive. More

Cision Adds Dow Jones Titles to Intelligence Platforms

Oct 2 2023

Consumer and media intelligence specialist Cision has integrated Dow Jones titles - including The Wall Street Journal, Barron's, MarketWatch, Investor's Business Daily and Dow Jones Newswires - into its intelligence platforms. More

Senior Hire Signals New Phase for Netquest

Oct 2 2023

Panels and behavioral data specialist Netquest has appointed Jordi Guix as Client Solutions Director, signalling 'a new era of strategic growth and innovation', according to the firm. More

Delineate's Simon Sketchley Named Chief Client Officer

Oct 2 2023

UK-based insights and data firm Delineate has promoted Simon Sketchley to the role of Chief Client Officer, covering all aspects of client delivery including insight functions, data services and quality. More

EveryMatrix Buys Data-Driven Betting Firm DeepCI

Oct 2 2023

Malta-based B2B iGaming software provider EveryMatrix has acquired Queensland, Australia-based data-driven betting and gaming optimisation service DeepCI. Terms of the deal were not disclosed. More

Northern Light Adds 'QuickBoards' Feature

Oct 2 2023

In the US, knowledge management platform Northern Light has added a feature called 'QuickBoards' to its SinglePoint suite of MR portals, enabling any user to create a topical market or competitive intelligence research dashboard in seconds. More

New Insight Firm Pegasus Grows Again

Oct 2 2023

In the UK, research and consultancy firm Pegasus Insight has recruited another former employee of BVA BDRC, this time Bethan Cooke as a Director. More

Ipsos Names New CFO for UK and Ireland

Oct 2 2023

Two weeks after naming a new finance Chief for North America, Ipsos has appointed Gary Moore as Chief Financial Officer for the UK & Ireland. More

Funds for Natural Language Analysis Firm PandasAI

Oct 2 2023

Munich-based natural language querying specialist PandasAI has has raised more tha EUR 1m in pre-seed funding, which it will use to step up its recruitment activity, and continue development and promotion of its conversational AI Assistant. More

$150m Funding for Market Intell Platform AlphaSense

Sep 29 2023

New York-based market intelligence platform AlphaSense has raised $150m in a Series E round of funding, which it will use to expand its enterprise solution, and deploy its AI search capabilities, purpose-built market intelligence and financial LLMs, and GenAI capabilities. More

Storewise Launches PriceFind Competitor Pricing Tool

Sep 29 2023

In the US, independent grocer automation software provider Storewise has launched a tool called PriceFind, which delivers access to details about competitors' pricing on hundreds of everyday products, such as common grocery items. More

StackAdapt Expands ABM Tool to EMEA and Canada

Sep 29 2023

Self-serve programmatic ad platform StackAdapt has partnered with B2B web site visitor identification software developer Lead Forensics, to expand its ABM (account based marketing) Targeting and Measurement solution in the EMEA and Canada. More

Leger Hires AVP for Central Canada

Sep 29 2023

Canadian polling, MR and strategy firm Leger has appointed Adrian Bachmann as Associate Vice President, Consumer Insights for its new Central Canada division. More

WEVO Launches Pulse for 'Instant' Idea Testing'

Sep 29 2023

User experience (UX) platform WEVO has launched a tool called Pulse, which combines generative AI and data from WEVO's more than a million user research participants to enable product, marketing and design teams to 'take a pulse' of user experience. More

Podchaser Debuts Podcast Audience Targeting Capability

Sep 29 2023

In the US, podcast database Podchaser has launched a predictive language modeling capability, allowing advertisers to refine their podcast audience targeting initiatives. More

Dentsu Launches Contextual Ad Solution for CTV

Sep 29 2023

Dentsu has launched a cookieless solution called Contextual Intelligence for Connected Television (CI for CTV), allowing advertisers to understand where their ads are being placed within CTV inventory, and offering keyword targeting at the video level. More

Deitch's New Firm to Help Clients Hit the High Notes

Sep 28 2023

In France, former Cint COO JD Deitch has launched Passaggio, a company helping insight and analytics firms among others to achieve operational excellence. More

Raft of Promotions and Appointments for Thinks

Sep 28 2023

London-based Thinks Insight & Strategy continues to grow its team with eleven hires in the last quarter. Nick Downes rejoins as Research Director while Ella Jenkins and Chloe Juliette join in AD roles, and Alex Beard as Senior Client Lead. The firm has also promoted eleven. More

Chile Launch for Kantar Media Deduped Audience Tool

Sep 28 2023

Audience measurement division Kantar Media has launched its Campaign Audience Validation product in Chile. More

Four Join Foresight Strategy

Sep 28 2023

In Minneapolis, USA, consultancy firm Foresight Strategy has recently appointed Jason Yoraway as Talent Acquisition Lead, following the hires of Lucia Madero, Jason Woodson and Colleen Fernandez earlier in the year. More

Affinity Partners to Close CTV Ad Loop

Sep 28 2023

CTV and cross-screen advertising company LG Ad Solutions has developed a targeting and measurement solution called LoopIQ, in partnership with consumer purchase insights firm Affinity Solutions. More

Nicita Steps Up to CEO Role at Human8

Sep 28 2023

Global insights consultancy Human8 has announced that co-founder Kristof De Wulf is to step down from the CEO role, with Camille Nicita taking over from next Monday. Katherine Ephlin, currently North America Head of Operations, will replace Nicita as MD North America. More

Canvs AI Gets Funds for Product and Market Expansion

Sep 27 2023

In the US, consumer and employee feedback platform Canvs AI has raised $15m in funding, which it will use to accelerate product development and go-to-market expansion. More

Launch of SagaCube Pan-African Consumer Data Service

Sep 27 2023

In Johannesburg, pan-African data and analytics firm Sagaci Research has announced the launch of SagaCube, a dataset based on regular questioning of consumers in 26 countries across the African continent. More

Spain's Q2Q Global Appoints for US Expansion

Sep 27 2023

Barcelona-based qual fieldwork specialist Q2Q Global has appointed MR industry veteran Tim Kunkel as Vice President of Client Solutions, based in New York state. More

Expansion Funds for UserEvidence

Sep 27 2023

In Jackson, Wyoming, b2b customer voice platform UserEvidence has secured $9m in Series A funding, to be used in further developing its platform with generative AI capabilities and scaling its Go-To-Market operations. More

Verve Names SVP North America

Sep 27 2023

Insights consultancy Verve has appointed former Hall & Partners exec Deidre Sullivan as Senior Vice President, North America. She is based in New York. More

Media Research Users Council India Names New Chair

Sep 27 2023

The Board of not-for-profit the Media Research Users Council India (MRUCI) has elected Shailesh Gupta as Chairperson and Shashank Srivastava as Vice Chair. More

Kantar's Rodrigues Takes Data Lead at This is Flow

Sep 27 2023

In Australia, full service media agency This is Flow has appointed long-time Kantar exec Straford Rodrigues as Chief Data Officer. More

PureSpectrum Launches PureText API Integration

Sep 27 2023

In the US, online sample marketplace PureSpectrum has made its PureText respondent screening solution available as an external API, which it says will add a 'critical layer of security and confidence' while saving hours of manual text review to any insights platform. More

ScotCen Retains Scottish Health Survey Contract

Sep 27 2023

ScotCen, the Scottish branch of the UK's centre for independent social research NatCen, has retained Holyrood's Scottish Health Survey contract for the 2024 to 2026 waves. More

Comscore Launches New Proximic Audience Tools

Sep 26 2023

Comscore's dedicated programmatic targeting division, 'Proximic by Comscore', has launched three new and expanded contextual solutions, to deliver access to ID-free audiences across platforms. More

SurveyMonkey Launches Forms Creation Solution

Sep 26 2023

Online survey specialist SurveyMonkey has launched a solution called Forms, to help users create web forms with purpose-built templates, customizable fields and third-party integrations, as well as advanced features including data and workflow automation tools. More

Data City Raises Expansion Funding

Sep 26 2023

In the UK, data-as-a-service industrial classification platform The Data City has raised an undisclosed six-figure round of funding. This will be used to expand its team, to support the expansion of its customer base globally, and to accelerate the global roll-out of its AI-driven data platform. More

Communications for Research Renamed Qlarity Access

Sep 26 2023

US-based research logistics company Communications for Research (CFR) has been renamed Qlarity Access. More

Quester Launches 'DRIVE' Brand-Building Methodology

Sep 26 2023

In the US, strategy and insights firm Quester has launched a brand-building methodology called DRIVE, which the company says 'puts real people and their love and emotional connection to brands at the heart of the creation process'. More

CX Platform Sprinklr Names EVP of Customer Operations

Sep 26 2023

New York City-based customer experience management (CXM) platform Sprinklr has appointed Scott Harvey as Executive Vice President of Customer Operations. More

iSpot Accredited for National Ad Occurrence Reporting

Sep 26 2023

In the US, real-time television ad measurement firm iSpot has received its first Media Rating Council (MRC) accreditation, for its ability to identify, verify and track national TV ad occurrences across 178 linear and broadcast networks. More

Seed Funds for Ethical Data Exchange 360ofme

Sep 26 2023

US-based 'ethical data exchange' 360ofme has raised seed funding, which it will use for product development, hiring, and to facilitate the commercial launch of its product. It has also appointed Kara Grasso as Head of Strategy and Revenue, and Philippe Le Berre as Chief Technology Officer. More

Data Firm Splunk to Join Cisco for $28 Billion

Sep 25 2023

Connectivity giant Cisco is to splash out $28bn in cash to acquire Splunk, which focuses on cybersecurity, data analytics and observability. More

New Health and Wellness MR Agency Launches in France

Sep 25 2023

In Sorbiers, France, former QualWorld and SODA International employee Karolina Jasek has launched Conwalia, a full service boutique MR agency focused on on the health and wellness sector. More

Formal Opening in Bulgaria for Veridata Insights

Sep 25 2023

Texas-based data collection firm Veridata Insights has officially opened an office in Bulgaria, where it has employed remote team members for some time. More

i4i Launches Marketing Mix Optimization Tool

Sep 25 2023

In Needham, Massachusetts, data modeling and analytics provider in4mation insights (i4i) has launched Optimetry, described as an 'always-on' SaaS optimization tool giving clients access to 'marketing mix model data for dynamic scenario planning over the life of marketing campaigns'. More

Horizon Hires 'Human Intelligence' SVP for WHY Group

Sep 25 2023

In New York, Horizon Media has appointed Scott Lukas as Senior Vice President of Human Intelligence in its WHY Group, which analyzes culture, people and brands. More

$14m for Data Firm Secoda

Sep 25 2023

Toronto, Canada-based Secoda has announced a $14m Series A funding round, for continued development of its generative AI solutions allowing non-specialists to search, analyse and make use of company data. More

One Minute to Midnight Opens Dedicated Quant Division

Sep 22 2023

Human insight business One Minute to Midnight has launched a dedicated global quantitative unit called 'One Minute to Midnight & Counting'. More

Acceldata Buys User-Generated Media Analyst Bewgle

Sep 22 2023

In India, enterprise data observability specialist Acceldata has acquired artificial intelligence platform Bewgle, which gathers insights from user-generated content like reviews, social media, videos and images. Terms of the deal have not been disclosed. More

Freemavens Launches TILT Performance Diagnostic Tool

Sep 22 2023

London and China-based insights and analytics growth consultancy Freemavens has launched a machine learning model called 'TILT', to help businesses identify which real-world factors are impacting the performance of a category or brand. More

Rival Launches AI-augmented Analysis and Storytelling

Sep 22 2023

Insight tech specialist Rival Technologies has expanded its mobile research platform with new AI-based reporting and chat branding capabilities. More

Youth and Family Researcher Smarty Pants Promotes Two

Sep 22 2023

US-based youth and family researcher Smarty Pants has promoted Danielle Place to the role of Director and Megan Bowling to Senior Analyst. More

CX BPO Firm Alorica to Hire Hundreds in Poland

Sep 22 2023

US-based digital CX business process outsourcing (BPO) firm Alorica has officially launched operations in Poland, where it has announced plans to create hundreds of jobs. More

Basis Technologies Adds Snapchat Ad Measurement

Sep 22 2023

In the US, programmatic advertising and media automation solutions provider Basis Technologies has announced an integration allowing marketers to measure Snapchat ad performance from a demand-side platform (DSP). More

Comscore, iSpot, VideoAmp Get Conditional Certification

Sep 21 2023

Cross-media measurement initiative the US Joint Industry Committee (JIC) has announced that following a 'rigorous RFI scoring process' it has granted conditional certification to Comscore, iSpot and VideoAmp. More

Ipsos Puts Inspirational Insight Leaders on 'The Path'

Sep 21 2023

Ipsos North America has launched an industry-wide initiative called 'The Path', a forum for insights and analytics leaders to share details about their careers and advice to inspire the 'next generation of professionals'. More

Angus Reid Group Hires Chapin-Bayley as President, US

Sep 21 2023

Canada-headquartered opinion researcher the Angus Reid Group has appointed long-time Toluna exec Patricia Chapin-Bayley as President, United States. She is based in New York. More

Product Experience Firm Akeneo Buys AI Platform Unifai

Sep 21 2023

US-based product experience (PX) company Akeneo has acquired Unifai, a platform for automated product data collection, cleansing, categorization and enrichment. Terms of the deal were not disclosed. More

mindline Hires Five Former Happy Thinking People

Sep 21 2023

Full service research agency mindline has appointed five former execs from consultancy Happy Thinking People, for its new Berlin-based qual unit mindline explore. More

Acxiom Hires Merkle Man John Watkins as COO

Sep 21 2023

In the US, customer intelligence company Acxiom has hired long-time Merkle exec John Watkins as its first Chief Operating Officer. More

Stagwell and RealClearPolitics in 2024 Polling Deal

Sep 21 2023

US-based marcoms network Stagwell is partnering with political news site and polling data aggregator RealClearPolitics (RCP), to help users of the latter's platform understand the dynamics of races for the Presidency, Senate, House and other elections during the 2024 cycle. More

Wunderman Thompson Debuts Attention-based Testing Tool

Sep 21 2023

WPP-owned marcoms network Wunderman Thompson has launched an AI-powered creative testing tool called 'Reveal', which measures the attention and the emotional connections that people have with brand content. More

Kantar Promotes Two in Sydney to Replace Rodrigues

Sep 20 2023

Kantar Australia has promoted Allan Breiland and Sharon Hilton to serve as Joint Heads of Media Effectiveness. They replace Straford Rodrigues, who is leaving the business at the end of September after more than fourteen years in Australia, the US, the UK and Singapore. More

Kynetec Launches 'Interlytics' Predictive Tool

Sep 20 2023

Agriculture and animal health specialist Kynetec has launched a tool which integrates crop protection market data, sourced from growers, with data sources such as macroeconomic indicators, climate data and demographic trends, to provide a multi-faceted view of the agricultural market. More

Barb Adds BVOD, SVOD and Video Sharing Data to API

Sep 20 2023

The UK's TV audience measurement body Barb has upgraded its API to include non-linear viewing on broadcaster video-on-demand (BVOD); subscription video-on-demand (SVOD); video sharing services and viewing on PCs, tablets and smartphones. More

Partnership for InMoment and Contentsquare

Sep 20 2023

US-based customer intelligence platform InMoment and digital experience analyst Contentsquare have partnered to help marketing CX teams visualize customer experiences and understand web site and mobile app visitor behavior. More

Affinity Solutions Hires New Chief Product Officer

Sep 20 2023

In the US, consumer purchase insights company Affinity Solutions has appointed Kalyan Lanka as Chief Product Officer. More

Tapestry Adds Sam Elphinstone to Senior Team

Sep 20 2023

In London, custom MR agency Tapestry Research has appointed former Firefish Numbers Lab exec Sam Elphinstone as Research & Strategy Director. More

MarketCast Launches Brand Tracking+

Sep 20 2023

Los Angeles-based research company MarketCast has launched a brand tracking solution combining consumer data, ad performance data, and a 'brand fandom' framework, to help marketers understand how their brand's performance is shifting. More

Egan Launches Healthcare Fieldwork and Sampling Firm

Sep 19 2023

In New York, former Medefield and Dynata exec Brendan Egan has set up a healthcare fieldwork and sampling firm called Brightside Research Solutions, with targets including patients, healthcare professionals and healthcare B2B stakeholders. More

NatCen Searches for New CEO

Sep 19 2023

London-based charity the National Centre for Social Research (NatCen) has begun its search for a new Chief Executive Officer, following current CEO Guy Goodwin's announcement that he will be stepping down from his post next May. More

$100m for Knowledge Management Specialist Pryon

Sep 19 2023

In the US, AI-enhanced knowledge management platform Pryon has raised $100m in a Series B round of investment, which it will use to accelerate company growth, develop its team, and expand into international markets. More

MFour Launches AI-Based Research Tools

Sep 19 2023

In the US, consumer intelligence platform MFour has launched two AI tools which it says will enable anyone to conduct, analyze and implement market research 'like an expert'. More

Growth Capital for Customer Data Platform Ometria

Sep 19 2023

London and New York-based customer data and experience specialist Ometria has raised £8m in growth capital, for use in further developing the retail-specific AI capabilities of its platform. More

Kokoro Hires Blue Yonder's Rogers as New Biz Director

Sep 19 2023

In the UK, full service agency Kokoro Global has appointed long-time Blue Yonder exec Hannah Rogers as New Business Director. More

Target Research Buys Food Intel Platform Spoonshot

Sep 18 2023

New York-based Target Research Group has acquired food intelligence platform Spoonshot, with whom it has collaborated for the last two years developing Foodbrain+, an AI-based innovation and consumer testing tool. More

SurveyMonkey Appoints CMO

Sep 18 2023

DIY online survey pioneer SurveyMonkey has appointed former Cloudflare and AWS exec Amit Prakash as Chief Marketing Officer. More

Half Billion Funding for Databricks

Sep 18 2023

US-based big data and AI solutions firm Databricks has announced Series I funding of more than $500m, valuing the company at $43bn. More

Boxclever Boosts Qual Team with Two New Directors

Sep 18 2023

Leeds, UK-based full service agency Boxclever has appointed two new Qualitative Research Directors, nine-year Basis Research veteran Taryn Needham and Emma Kirk, who spent a similar amount of time at Join The Dots and InSites Consulting. More

Healthcare Research Veteran Launches New Panel Firm

Sep 18 2023

In Idaho, USA, a new proprietary healthcare MR panel has launched. Enos Answers is led by CEO Jason Freeman, former COO of SurveyHealthcare. More

Data and Analytics Software Firm SQream Raises $45m

Sep 18 2023

Tel Aviv-based data & analytics solutions firm SQream Technologies has raised $45m in a Series C financing round, and will use the funds to expand in North America, extend its strategic partnerships and drive development of its AI/ML enterprise capabilities and big data analytics. More

Funds for Paris-Based Retail Analytics Firm mimbi

Sep 18 2023

Retail media analytics platform mimbi has raised EUR 1.5m in a funding round, and says the money will help accelerate its commercial development in Europe. The firm has also added former Cdiscount CEO Emmanuel Grenier and investor Marc Menasé to its board of Directors. More

Infillion Talks Up MediaMath as Buy Completes

Sep 18 2023

Infillion, the ad tech company which acquired global MR company Phonic earlier this year, has announced the completion of its acquisition of the assets of MediaMath, and given an upbeat assessment of the worth and future potential of those assets. More

Funding and Layoffs at Measurement Firm VideoAmp

Sep 15 2023

In the US, media measurement, data and software solutions provider VideoAmp has raised $150m in a Series G round of growth funding. At the same time, the firm has laid off about 10% of its workforce. More

Launch of Online Reputation Platform 'Infuse Reviews'

Sep 15 2023

US firm Infuse Reviews has launched out of stealth mode, offering an 'all-in-one' platform to help businesses manage their online reputation, gather customer feedback and enhance customer experiences. More

New CFO for Ipsos North America

Sep 15 2023

Ipsos North America has appointed former GfK / Nielsen exec Alice Wang as Chief Financial Officer. She takes over from Mark Campbell, who is said to be 'exploring other opportunities'. More

Relo Metrics Forms Advisory Board

Sep 15 2023

AI-powered sponsorship analytics platform Relo Metrics has formed an Advisory Board, comprising Bayer's former Global Media Director Samuel Rueff; Sky Media UK's former MD Jamie West; and Dana Venino, who is currently Relo Metrics' Chief Customer Advisor. More

Ipsos India Names Brand Health and Creative Leader

Sep 15 2023

Ipsos India has appointed Shalini Sinha to lead two of its verticals: Brand Health Tracking (BHT) and Creative Excellence (CRE). She reports to Amit Adarkar, CEO, Ipsos India More

Untold Insights Launches AI Gen Z 'Persona'

Sep 15 2023

Untold Insights, which combines customer insights with AI, has launched a Gen Z AI persona through which it says users can have a 'direct conversation' and gain insights from their target audience segments. More

DoubleVerify Flags 'Made for Advertising' Sites

Sep 15 2023

Digital media measurement and analytics platform DoubleVerify (DV) has expanded its brand safety and suitability solution, allowing advertisers to monitor and avoid MFA (Made for Advertising) sites, and identify MFA content. More

Karthik Rao Replaces David Kenny as Nielsen CEO

Sep 14 2023

Long-time Nielsen exec Karthik Rao has been named as the company's new Chief Executive Officer, replacing David Kenny who moves to the role of Executive Chairman. More

Dynata Hires First Chief Commercial Officer

Sep 14 2023

First-party insights data company Dynata has appointed Brad Brockhaug for the newly created role of Chief Commercial Officer (CCO). He is based in New York. More

Claritas Buys Ad Targeting Specialist ArtsAI

Sep 14 2023

In the US, consumer segmentation firm Claritas has acquired AI-based ad tech company ArtsAI, for an undisclosed sum. More

BGB Buys Healthcare Consultancy Kx Advisors

Sep 14 2023

In the US, communications firm BGB Group has acquired strategy consultancy Kx Advisors, which offers solutions driven by data-driven insights - both focus on the healthcare sector. Terms of the deal has not been disclosed. More

Empower Hires Marketing Science and Operations Heads

Sep 14 2023

In New York, Empower Media has appointed Yating Sun as EVP Head of Marketing Science, and Art Zambianchi as Chief Operating Officer. More

Swoop to Predict When Patients Won't Take Their Meds

Sep 14 2023

Swoop, which provides healthcare audiences to the pharma and life sciences industries, has launched a solution called 'Predictive AI Adherence Targeting', allowing healthcare advertisers to predict and engage those patients who are likely to fail to take their medications appropriately. More

New Wavemaker Tools Find Missed Growth Opportunities

Sep 14 2023

WPP's consumer data specialist Wavemaker has launched a toolkit to help its consultants identify and assess the growth opportunities clients miss due to lack of adoption of marketing practices - such as AI-based innovation, addressability, eCommerce and advanced analytics. More

New GMO Function Weeds Out 'Ghost Completes'

Sep 14 2023

In Tokyo, GMO Research has launched a function to identify and exclude 'ghost completes' from its Asia Cloud Panel, which currently comprises 48.9 million consumers across sixteen countries and regions. More

iSpot Acquires TV Ad Impact Measurement Firm 605

Sep 13 2023

In the US, real-time television ad measurement firm iSpot has acquired TV ad impact measurement company 605. Terms of the deal have not been disclosed. More

Former Starbucks Exec Named Ignite 360 CEO

Sep 13 2023

In the US, consumer insights, strategy, and training firm Ignite 360 has appointed former Starbucks exec Lisa Osborne as Chief Executive Officer, succeeding its founder Rob Volpe, who is moving into the position of Chairman and setting up a new company, Empathy Activist. More

M-Brain Renamed Valona Intelligence

Sep 13 2023

Finnish market and competitive intelligence provider M-Brain has changed its name to 'Valona Intelligence'. More

ViewersLogic Adds iOS Users to Single-Source Data Panel

Sep 13 2023

Consumer behaviour specialist ViewersLogic has launched its Single-Source Panel app on iOS. The panel was previously only available for Android users, and the firm says the expansion makes the panel more representative of the UK population. More

Heap Update Delivers Behavior Analysis at Speed

Sep 13 2023

Digital analytics specialist Heap has expanded its data analysis tools, to enable enterprises to understand actions users take across all platforms, at speed. More

MMR Names Dan Jenkins Agile Research Head

Sep 13 2023

In the UK, consumer and sensory specialist MMR Research has appointed Dan Jenkins as Head of Agile Research, tasked with integrating new technology, including Generative AI, into the company's practices. More

Nielsen's Gracenote Launches FAST Program Service

Sep 12 2023

Nielsen's entertainment data provider Gracenote has launched a program to help content publishers and broadcasters get their 'Free Ad-Supported Streaming TV' (FAST) channels and programming distributed by major streaming platforms. More

Differentology to Deliver Origin Media Landscape Study

Sep 12 2023

Joint industry cross-media measurement programme Origin is partnering with media research specialist Differentology, to deliver its quarterly UK Media Landscape and Enumeration Survey. More

Morning Consult Adds Three to Commercial Division

Sep 12 2023

In the US, decision intelligence company Morning Consult has appointed Joseph DeVeny as Head of Research Solutions; Ryan Bien as Head of Analytics & Data Operations; and Alex Menendez as Head of Customer Success. All are based in the firm's Commercial division. More

First Chief Commercial Officer for Research Partnership

Sep 12 2023

In the UK, healthcare insights company Research Partnership has promoted Andrew Stokes to the newly created role of Chief Commercial Officer. More

Integro Health Hires Head of Behavioral Sciences

Sep 12 2023

In the US, specialist agency Integro Health has appointed Kristie Boland as Head of its Behavioral Sciences practice. More

Affectiva Adds Attention Metric to Emotion AI

Sep 12 2023

US-based facial analysis tech firm Affectiva has launched a new metric within its Emotion AI offering, measuring attention signals such as gazing away, speaking and drowsiness, on behalf of brands, advertisers, entertainment companies, and their market researchers. More

Portner Joins Retail Insights Firm Vista Grande

Sep 12 2023

US and Canada-based consultancy Vista Grande has appointed Adam Portner as Senior Vice President, Business Development. More

Ascential COO to Depart

Sep 12 2023

B2B information, analytics, events and eCommerce optimisation specialist Ascential (previously known as EMAP) has announced that its COO Paul Harrison will be leaving the company on 30th September to join cubic storage automation firm AutoStore, as CFO. More

Ipsos Hires for Top Comms and Healthcare Roles

Sep 11 2023

Ipsos has appointed former Bureau Veritas Director Caroline Ponsi Khider as Chief Communications and Brand Officer; and Dr Bonnie Bain as Global Head of Healthcare. Bain replaces Michael Spedding, who retires at the end of the year. More

Illuminas and Rockbridge Join Forces

Sep 11 2023

Transatlantic quant and qual insights firm Illuminas has announced a merger with Rockbridge Associates, pooling expertise in sectors including technology, financial services, travel and education. More

Krea Launches Agile Research Platform 'Kyte'

Sep 11 2023

Indian healthcare and medical fieldwork specialist Krea eKnowledge has launched an agile research offering called 'Kyte', promising rapid turnaround research services to pharmaceutical, life sciences and health-tech companies. More

CLARA Analytics Raises $24m to Add AI Capabilities

Sep 11 2023

In the US, insurance sector tech provider CLARA Analytics has raised $24m in a Series C round of funding, which it will use to enhance its platform's capabilities in areas including generative AI, predictive modeling and natural language processing. More

VP Appointment for GQR

Sep 11 2023

Washington-based political and commercial consulting firm GQR has appointed Natalie Jackson, an expert on how public opinion is formed, as a Vice President. More

Expansion Funds for UK Market Intel Firm AMPLYFI

Sep 11 2023

AI-powered market intelligence firm AMPLYFI has raised a 'significant' amount of funding, which it will use to continue its international expansion and further develop its technology. More

Marin and HubSpot in Personalization Partnership

Sep 11 2023

US marketing analysis and digital marketing optimization specialist Marin Software has integrated with CRM platform HubSpot, allowing marketers to target audiences at the right moment with personalized experiences. More

Nielsen to Lay Off 9% of Workforce

Sep 8 2023

Nielsen is planning to lay off 9% of its global workforce, in order to cut costs and 'realign revenue'. Employees received the news in a statement issued on Wednesday, and the cuts are expected to affect around 1,000 members of staff. More

Dynata to Integrate Comcast Viewing Data

Sep 8 2023

First-party data platform Dynata has signed an agreement with American multinational telecoms and media conglomerate Comcast, whose data will be licensed and integrated into Dynata's advertising solutions product suite. More

Discuss Extends People Experience Platform

Sep 8 2023

In the US, video feedback platform Discuss has added new features to its People Experience Platform, including generative AI-powered research summaries, enhanced asynchronous research tools, and an expanded network for global recruitment. More

Dotdigital Buys Personalization Platform Fresh Relevance

Sep 8 2023

In London, customer experience and data specialist Dotdigital has acquired personalization platform Fresh Relevance, for an undisclosed sum. More

New CFO for 'Price Image' Specialist Engage3

Sep 8 2023

US-based firm 'Engage3 powered by Dexi' which helps retailers and brands track and optimize their 'Price Image', has promoted Adi Gulati to the role of Chief Financial Officer. More

New Funds for eCommerce Software Firm Shop Circle

Sep 8 2023

In London, eCommerce software provider Shop Circle has raised $120m in a Series A round of funding, through a combination of equity and debt. The investment will be used by the firm to continue building and expanding its suite of eCommerce tools. More

Personalization Firm BEN to Go Public via SPAC Merger

Sep 8 2023

Personalized customer engagement AI tech provider BEN has agreed to go public through a merger with a special-purpose acquisition company (SPAC), named DHC. The deal will provide BEN with $40m in gross proceeds, and will see the combined company being listed on Nasdaq under the symbol 'BNAI'. More

Streetbees Co-founders Depart, New Leaders Named

Sep 7 2023

Tugce Bulut and Oliver May, the co-founders of London-based mobile intelligence platform Streetbees, have left the business. The company is now led former Chief Commercial Officer, Vidisha Gaglani, and previous Chief Technology Officer Sean O'Connell. More

Kantar Launches Sensory Research Solution in India

Sep 7 2023

In India, Kantar has launched a solution called Sensory eValuate, which uses research to help evaluate consumer products using the five human senses. More

Insights-Based Consultancy SKIM Expands to Paris

Sep 7 2023

Insights-based consulting firm SKIM has opened an office in Paris, France - its fourth location in Europe and tenth worldwide. More

Escalent Promotes for EVP Global Delivery Role

Sep 7 2023

US-based analytics and advisory firm Escalent, formerly Market Strategies International-Morpace, has promoted Arundhati Mehrotra to the role of Executive Vice President of Global Delivery. She is based in India. More

dscout Adds Usability and 'Contributor Seat' Features

Sep 7 2023

In the US, human experience platform dscout has launched a usability testing feature; and added a new user type, the Contributor Seat, allowing stakeholders to get more involved in the project process without handholding by research specialists. More

Dun & Bradstreet Launches Business Optimism Report

Sep 7 2023

In the US, business data and analytics provider Dun & Bradstreet has launched its first Global Business Optimism Insights report, tracking the sentiment of businesses around the world. More

Former Walnut Execs Launch New Agency 'Disrupt Insight'

Sep 6 2023

In the UK, former Walnut Unlimited execs Chris Bland and Matt Rice-Haynes have set up a new agency called Disrupt Insight, offering a range of solutions focussed on customer experience (CX), brand strategy, and innovation. More

Barb to Take Responsibility for TV Ad Metric CFlight

Sep 6 2023

From next January, the UK's TV audience measurement body Barb is to assume responsibility for post-campaign validation tool CFlight, which provides the total reach and frequency of ad campaigns across all viewing platforms; including those aired on both linear and BVOD services. More

BMG Research Names Simon Wood Managing Director

Sep 6 2023

UK-based social research and insight agency BMG Research has promoted Simon Wood as Managing Director. He takes over the position from co-founder Dawn Hands, who has become company CEO. More

LG Ad Solutions Names New President and CEO

Sep 6 2023

In the US, connected TV and cross-screen advertising specialist LG Ad Solutions has appointed Michael Hudes as President and Chief Executive Officer. He replaces co-founder and CEO Raghu Kodige, who left last December and was replaced by Adam Sexton as acting CEO. More

Morning Consult Launches 'Audience' Insights Product

Sep 6 2023

In Washington DC, decision intelligence company Morning Consult has launched an insights solution called Audience, which draws on millions of demographics, psychographics, and user habits collected every day from surveys conducted in more than 40 countries. More

Funds for Product Data Platform Harmonya

Sep 6 2023

New York and Tel Aviv-based AI-powered product data platform Harmonya has raised $20m in a Series A round of funding, which it will use to further develop its proprietary generative AI technology, enhance its suite of tools, and scale its go-to-market operations. More

Latest Nielsen ONE Launch: No More Zeroes?

Sep 5 2023

Nielsen is to make the 'Big Data' element of its Nielsen ONE hybrid service 'available for measurement' this month. Although this has yet to gain accreditation, the MRC's George Ivie says he is not looking to block a move which appears to promise substantial benefits for smaller networks. More

Census Bureau Consolidates Business Surveys

Sep 5 2023

In the US, the Census Bureau has embarked on a final test of the AIES (Annual Integrated Economic Survey), which will consolidate seven of its annual business surveys into a single measure. On full launch next year the surveys will sample around 385,000 small, medium and large companies. More

Savanta Business Tracker Expands to France and Germany

Sep 5 2023

MR and advisory company Savanta has announced the extension of its Business Tracker to France and Germany, promising a comprehensive view of business attitudes based on 1,000 interviews a month in each country. The Tracker currently runs in the UK. More

QualWorld Launches Pharma Expert Recruitment Unit

Sep 5 2023

In France, qual healthcare fieldwork specialist QualWorld has launched a new venture called Experts Advice, focused on the recruitment of established healthcare subject-matter experts on behalf of clients including financial institutions and startups. More

Cint Appoints ANZ Sales Lead

Sep 5 2023

Automated insight-gathering and sample management platform Cint has appointed former Kantar, Dynata and TikTok researcher Bella Tao as Head of Sales in Australia and New Zealand (ANZ), based in Sydney. More

EthOS Adds Screen-Recording Tool

Sep 5 2023

US-based qualitative and rapid research software developer EthOS has added a screen-recording tool, backed up with features including verbal commentary by subjects; automated transcriptions; and AI-powered analysis. More

RAIT Buys Majority Stake in Denmark's Wilke

Sep 4 2023

Baltic States-based full-service MR firm RAIT has acquired a 70% stake in Danish research firm Wilke, creating what the firms call a 'truly Northern European network'. More

US Market Grew 14.3% Last Year, Says IA

Sep 4 2023

The US market for insights and analytics has increased 14.3% in the past year to $71bn, after 16.6% growth last year, according to the 2023 Top 50 report by professional body the Insight Association. More

Radiocentre Launches Audience Insight Tool

Sep 4 2023

UK commercial radio industry body Radiocentre has launched a free online tool called 'Audio Need-states Navigator', to provide media decision-makers with audience insight based on data from its Generation Audio study of listeners. More

RealityMine Adds Connected Device Content Analysis

Sep 4 2023

Manchester, UK-based mobile device data firm RealityMine has enhanced its video measurement offering with a tool called Connect, allowing for analysis of content consumption across major streaming platforms and all connected devices. More

Asda Hires Aldi's Hills as Chief Customer Officer

Sep 4 2023

British supermarket chain Asda has appointed former Aldi exec David Hills as Chief Customer Officer. He takes over from acting Chief Customer Officer Sam Dickson, who will assume responsibility for Asda brand customer propositions with a focus on improving quality perception. More

Bristow Returns to DJS with Public Sector Focus

Sep 4 2023

Matthew Bristow has returned to North of England-based DJS Research as Research Director, after eight years working in Ipsos MORI's Public Affairs division. More

Ellie.ai Gets Funds to Support Data Product Design

Sep 4 2023

In Finland, data product design and collaboration tools provider Ellie.ai has raised EUR 2.5m in a seed round of funding. The money will help data teams design products, validate product ideas and create new workflows for its customers. More

SOCi to Launch AI-powered Genius Social | Engagements

Sep 4 2023

SOCi, a marketing platform for multi-location brands, is launching a solution called Genius Social | Engagements, which uses artificial intelligence to generate 'on-brand' personalized responses to 'all' engagement types including social media networks. More

InflowCX Buys Software and Data Firm NetFore

Sep 1 2023

Contact center and communications tech developer InflowCX has acquired Canadian software services firm NetFore, which builds AI-driven intelligent virtual agent (IVA) and interactive voice response (IVR) solutions. Terms of the deal were not disclosed. More

Researchbods Launches Survey Data Integrity Arm

Sep 1 2023

Leeds, UK-based consumer intelligence firm STRAT7 Researchbods has opened a business unit dedicated to ensuring the integrity of respondents taking part in online quant surveys. More

DMR Adds Theme Identification Feature to listening247

Sep 1 2023

London-based DMR (previously known as DigitalMR) has launched an AI 'theme identification' feature for social media listening, allowing users not just to listen to what their customers are saying, but also to predict what they will say next. More

DiffusionData Names Americas MD

Sep 1 2023

Real-time data streaming and messaging solutions firm DiffusionData has appointed Scott Fink as Managing Director for the Americas, responsible for all customer and partner engagements across the US, Canada and Latin America. He is based in Illinois. More

New Funds for Decision Intel Firm ConverSight

Sep 1 2023

In the US, decision intelligence specialist ConverSight has raised $9m in a Series A round of funding, which it will use to support its go-to-market teams, and for continuous product innovation and feature expansion. More

Funding for Product Analytics Platform Context.ai

Sep 1 2023

In London, product analytics platform Context.ai has raised $3.5m in funding, to help users better understand and improve applications powered by large language models. More

Circana and Zappi Team for 'Guided Surveys' Solution

Aug 31 2023

In the US Circana, the company formed from the merger of IRI and the NPD Group, has launched what it describes as its first 'guided survey solution'. Fast Feedback Guided Surveys taps the consumer insights platform of partner firm Zappi and targets 'small to midsize CPG brands'. More

Qualtrics Launches Integrated Patient Feedback Tool

Aug 31 2023

Experience management firm Qualtrics has launched a 'Complaints and Grievances solution', to help healthcare clients gather and act on feedback from patients, and improve the quality of care. More

Watermelon Launches Separate Operations Firm 'Calico'

Aug 31 2023

London MR and CX firm Watermelon Research has spun out a technology-focused operations agency called Calico, billed as a 'one-stop shop' for the operational needs of other insight firms. More

RSS Names Next President

Aug 31 2023

Venerable UK institution the Royal Statistical Society (RSS) has announced that Cambridge professor and former US Census Bureau employee Sir John Aston will be its next President, once Dr Andrew Garrett completes his term of office at the end of 2024. More

Former Qualtrics Exec Takes CRO Role at Alchemer

Aug 31 2023

Alchemer, the experience management and enterprise feedback tech company once known as SurveyGizmo, has appointed former Qualtrics and Oracle exec Brandon Hodges as Chief Revenue Officer (CRO). More

MMR Research Hires Sensory Director for Asia

Aug 31 2023

In Singapore, sensory research specialist MMR has appointed former Reckitt Benckiser and Givaudan insights professional Wanni Xu Sensory Director in its Asian division. More

ReconMR Hires Leader for New Division

Aug 31 2023

In Texas, MR and opinion polling firm ReconMR has appointed Christian (Chris) Riepe as SVP of Consumer Insights and Research, leading a newly established Insights and Analytics Division. More

Funds and Senior Hire for Analytics Firm Datavations

Aug 31 2023

In New York, analytical software developer Datavations, Inc. has closed a $4.2m seed round, with which it will scale its suite of retail analytics tools. With the deal, tech sales veteran JR Becko joins the firm as Chief Revenue Officer, leading its growth initiatives. More

Omnisis Unveils Opinion Polling Brand 'WeThink'

Aug 30 2023

In the UK, operations support MR business Omnisis has launched a brand called WeThink for its public opinion polling work. More

Delineate Adds Three to London Team

Aug 30 2023

UK-based insights and data firm Delineate has expanded its London team with the appointment of former Ipsos exec Simon Staplehurst as Client Director. The company has also hired former Kantar execs Olga Roffey as Client Success Manager and David Lo as Senior Client Success Manager. More

Music Analyst Songstats Launches Songshare Analytics Tool

Aug 30 2023

Indonesia-based music data analytics service Songstats has launched a digital marketing and audience engagement platform called Songshare, which automatically aggregates all music links across streaming services and social media platforms. More

Shapiro+Raj Names Strategy and Research Excellence Leader

Aug 30 2023

Brand and marketing insights company Shapiro+Raj has promoted Chelsey Merker to the role of Senior Vice President, leading its Strategy and Research Excellence teams. More

Household Data Firm Digiseg Names New CTO

Aug 30 2023

Household demographic data provider Digiseg has appointed former Zendesk exec Kasper Sørensen as Chief Technology Officer, to help the firm advance its audience solution. He is based in Copenhagen. More

Dstillery Receives Patent for ID-free Ad Targeting Tech

Aug 30 2023

In the US, cross-device targeting specialist Dstillery has received its nineteenth patent for its ID-free ad targeting technology. More

Funds for Software Test Platform Qase

Aug 30 2023

In the US, software test management platform Qase has raised $7.2m in a Series A investment round, which it will use to scale its team, and to launch a 'Jira-like marketplace' for test management tools. More

MDI Names New Chief Exec as Founder Moves to CCO Role

Aug 29 2023

Melbourne-based Mobile Digital Insights CEO and founder James Fergusson is stepping down from his role, to take up the position of Chief Commercial Officer, while continuing as Chair of the company's Board. David Somers, former Head of Africa and COO, replaces Fergusson as CEO. More

Analytics and Data Firm KRMA Acquired by North Sixth

Aug 29 2023

In New York, holding company North Sixth Group has acquired digital marketing firm KRMA. The latter's marketing tech, analytics and data capabilities will be combined with PR agency N6A, and its content firm Studios into a new entity called N6 Powered by KRMA. More

DVJ Adds Consultants in Three European Markets

Aug 29 2023

European MR and analytics agency DVJ Insights has appointed three consultants: Pavi Chandrasekaran in the UK, Joyce Pakkert in the Netherlands, and Dominik Ebbers in Germany. More

Sky Debuts 'Viewing Passions' Ad Targeting Tool

Aug 29 2023

Sky Media has launched an ad targeting tool called Viewing Passions, which uses the group's first party data to create and target audiences based on viewing of a particular show or channel / genre. More

Kantar Analytics India Names Parayil Principal

Aug 29 2023

Kantar has promoted Mary George Parayil to the position of Principal of Kantar Analytics, India. She is based in Bengaluru. More

Podcaster Libsyn Launches Targeting Feature

Aug 29 2023

US-based podcasting company Libsyn has launched a feature called Predictive Contextual Targeting, to enhance ad targeting abilities for podcast advertisers without relying on cookies. More

AudienceLab Debuts Matching Tool

Aug 29 2023

In the US, AdTech platform AudienceLab has launched a proprietary audience graph, called XactMatch, providing a solution to match web site traffic to online profiles, without the use of cookies. More

Infillion Snaps Up MediaMath at Auction

Aug 25 2023

Ad tech company Infillion picked up the assets of bankrupt DSP MediaMath for the bargain price of $22m at an auction this week. More

TRA Partners to Launch Concept Testing Firm Ideally

Aug 25 2023

TRA Labs, the ventures arm of Australian insights firm TRA, has partnered with innovation studio Previously Unavailable to launch Ideally, a platform promising 'fast, affordable and accessible customer insights to help bring great ideas to life'. More

Funds for German Decision Intell App Aily Labs

Aug 25 2023

Munich-based Aily Labs, provider of an AI-powered decision intelligence app for global enterprises, has raised EUR 19m in Series A funding. Money will be used to scale operations and accelerate innovation, and to expand the firm's presence in the US. More

ICO Drafts Biometric Data Guidelines, Seeks Input

Aug 25 2023

In the UK, the Information Commissioner's Office (ICO) has published draft guidance concerning the gathering and use of biometric data, offered for public comment and consultation between now and 20th October. More

Census Bureau to Consult New Advisory Committee

Aug 25 2023

In the US, the Census Bureau has announced it will establish a new federal Advisory Committee to consult on meeting the challenges posed by the next decennial count in 2030. More

New Features for Financial Sector Data Platform

Aug 25 2023

In the US, financial institution customer engagement platform TotalExpert has upgraded its Customer Intelligence solution to help clients drive greater customer loyalty via greater understanding of their needs, and more personalized communication. More

Omnicom Inks Major Deals for Retail Data

Aug 24 2023

Marcoms giant Omnicom has announced an expansion of its partnership with corporate comms group Criteo to encompass digital shelf and other retail data; and a new deal between its OMG media services division and customer data science pioneer dunnhumby. More

Two New Ad Impact Measures from Reddit

Aug 24 2023

US-based online news aggregation, content rating and discussion web site Reddit has launched two new tools to help advertisers measure campaign performance: Reddit Brand Lift and Reddit Conversion Lift. More

MarketCast Hires Tech Client Leader

Aug 24 2023

Los Angeles-based research firm MarketCast has appointed Marisa McMahon as Head of Client Service for Technology and Platforms, responsible for relationships with major clients including video games publishers, software and hardware makers, and tech platforms. More

Funds for Data Integrator and Trainer Ikigai Labs

Aug 24 2023

In San Francisco Ikigai Labs, which taps generative AI to help clients make business use of their tabular data, has announced a $25m investment for use in expanding its operations and business reach. More

Brian Jacobs to Advise MESH Experience

Aug 24 2023

Data, analytics, and insight consultancy MESH Experience has appointed media veteran Brian Jacobs as a Non-Executive Director focused on managing investor relations, as it looks to scale. More

Funds for 'Data Integrity' Firm Aperio

Aug 24 2023

Boston, MA-based operational data quality specialist Aperio Systems Inc. has closed a $9m Series A1 round of funding, to be used to grow its team, invest in its product and improve customer experience. More

Buy Brings British Data Firms Together

Aug 23 2023

London-based customer lifecycle intelligence platform FullCircl has announced the acquisition of Cardiff-based real-time global compliance platform W2 Global Data Solutions. Terms were not disclosed. More

Communities Specialist KLC Adds Two

Aug 23 2023

In Red Bank, NJ, custom online research communities specialist KL Communications (KLC) has hired Karen Duffy as Senior Director, Insights & Client Relations, and Berkeley Madison Lowe as Insights Technology and Operations Apprentice. More

UK Competition Authority Hires Data Chief

Aug 23 2023

In the UK, government body The Competition and Markets Authority (CMA) has announced three senior appointments, including Karen Croxson as Chief Data & Technology Insights Officer. More

Funds for B2B Intelligence Platform FlashIntel

Aug 23 2023

Singapore-based Go-to-Market intelligence company FlashIntel has raised $US 10m in a seed and angel investment round. Funds will be used to further develop its FlashInfo platform, which integrates sales intelligence with tools to engage customers. More

Two Appointments for Birmingham's M.E.L

Aug 23 2023

In Birmingham, UK, M.E.L Research has appointed former ONS exec Ben Thatcher as Qualitative Research Director and former DJS researcher Gayle Higginson as Research Manager. More

NumberEight Launches ID-less Targeting Tool

Aug 23 2023

British-based behavioural intelligence platform NumberEight has unveiled an ID-less ad targeting product, Euclid Lite, allowing users to pitch ads based on age and gender without the use of any kind of personally identifiable information. More

1WorldSync Buys Online Ratings and Reviews Specialist

Aug 22 2023

Chicago-based product information tech company 1WorldSync has acquired PowerReviews, which helps clients gather and analyse user-generated ratings, reviews and other content. More

QuestionPro Adds AI-Based Fast Survey Builder

Aug 22 2023

Austin, Texas-based research and CX software and solutions firm QuestionPro has added a new feature, QxBot, to its platform, making use of generative AI to offer users the power to build 'quick, creative surveys... in seconds' via a conversational interface. More

NBCUniversal Hires Friend for SVP Insights Role

Aug 22 2023

Former MarketCast and Netflix researcher Zoë Friend has joined broadcaster NBCUniversal as EVP of Consumer Insights. More

Potentia Hires Former BVA Group Exec as IT Director

Aug 22 2023

In the UK, digital market research agency Potentia Insight has appointed former BVA Group exec Greg Berry as its first IT Director. More

Funds for Property Data Firm Kamma

Aug 22 2023

London-based property data and analytics business Kamma has raised £3.6m in an investment round led by Clean Growth Fund, the UK's clean tech venture capital fund - and will use the money to expand and enhance its data engine. More

Emplifi Unveils Integrated Analysis and Data Viz Tool

Aug 22 2023

New York-based customer engagement platform Emplifi has launched Unified Analytics, an integrated solution to analyse and present customer data in an easily digestible format. More

Snider Joins Behaviorally in Bus Dev MD Role

Aug 21 2023

Consumer purchasing analyst Behaviorally has appointed Brent Snider as Managing Director, Global Business Development. He joins from Maru where he was President & Chief Revenue Officer. More

QMS Unveils DOOH Post-Campaign Analysis Tool

Aug 21 2023

In Australia, outdoor digital media company QMS Media has launched Performance+, billed as the first audience based post-campaign analysis tool for the country's out of home advertising sector. More

Comscore Integrates SeeHer's Gender Equality Measure

Aug 21 2023

In the US, Comscore has partnered with the ANA's SeeHer movement and announced the launch of GEM Audiences, a digital planning tool providing advertisers with insights into the significance of gender equality for their target groups. More

Maru Expertise Feeds New Harris Poll Tools

Aug 21 2023

Corrected: contrary to initial statements by their agents, marcoms network Stagwell has not merged its experience and insights platform Maru into the Harris Poll. The two sister firms are merely collaborating on new tools which will go to market under The Harris Poll brand. More

Spotify Data Scientist Gibs to Advise Veritonic

Aug 21 2023

New York-based audio analytics and research platform Veritonic has agreed a strategic partnership with Jon Gibs, former Global Director and Principal Data Scientist at Spotify, who will now serve as a strategic advisor to the company. More

Rekor Launches AI-Powered 'Vehicle Insite' App

Aug 21 2023

Columbia, MD-based 'roadway intelligence' provider Rekor Systems Inc. has launched an application called Vehicle Insite, promising bricks-and-mortar clients such as shopping malls, hotels, theme parks, destination resorts and casinos data on traffic patterns and individual vehicles. More

RED C-owner Business Post Group Buys Relish Research

Aug 18 2023

Ireland-based publisher and RED C Research owner The Business Post Group has acquired research-based consultancy services provider Relish Research, for an undisclosed sum. More

Borderless Access Adds Four to Senior Sales Team

Aug 18 2023

Agile research solutions and panels firm Borderless Access has appointed James Robinson, Pradipta 'Paddy' Bhattacharjee, Ashok Veetal and Lauren Tuch as new members of its senior sales team in the US, UK and MENA regions. More

AppsFlyer Adds Dynamic Querying to Data Clean Room

Aug 18 2023

Mobile app measurement and attribution platform AppsFlyer is launching new features allowing marketers and users, with or without SQL expertise, to query data in its Clean Room. More

Cursory Tech Launches 'Brisk' MR Automation Tool

Aug 18 2023

In India, survey programming and data processing platform Cursory Technologies has launched an AI-powered automation tool called 'Brisk', which provides do-it-yourself and 'do-it-for-me' solutions for survey programming, data tabulation, quality assurance and verbatim analysis. More

Merkle Launches Google Technology Practice

Aug 18 2023

Customer experience management (CXM) company Merkle has launched a Google Technology Practice, which it says will fulfil marketers' demands for customer experience solutions and privacy-centric measurement. More

More Funds for Micronotes to Support Customer Dialogue

Aug 18 2023

FinTech company Micronotes has raised a $2m extension to its $5.5m Series C round of funding, and will expand its big data, analytics and digital engagement solutions for financial firms wanting to start conversations with new and existing customers. More

Digital Services Outsourcing Firm Amdaris Acquired

Aug 18 2023

Bristol, UK-based software development, digital development and data solutions outsourcing company Amdaris has been acquired by digital journey transformation and solutions integration specialist Insights Enterprises. Terms of the deal were not disclosed. More

RAJAR Fits Two in Kennedy's Shoes

Aug 17 2023

UK radio measurement body RAJAR has announced that two people will fill the role of long-time Research Director Paul Kennedy, when he steps down after 22 years of service: John Carroll as Director of Research and Audiences, and Charles Lawrie as Research Operations Director. More

$18m Investment for Product Testing Platform Highlight

Aug 17 2023

Automated physical product testing platform Highlight has raised $18m in a Series A round of funding, which it will use to accelerate its product roadmap, expand its community of 'Highlighters', and grow its team. More

Panels Veteran Keirans Launches Own Firm

Aug 17 2023

In the US, long-time industry exec AJ Keirans has launched a consulting and field services company called Good Human Partners (GHP). More

Kantar Worldpanel Expands to Dominican Republic

Aug 17 2023

Kantar has expanded its Worldpanel Central America (CAM) consumer panel to cover the Dominican Republic. The newly enlarged panel measures consumer behaviour across 63% more households in the CariCAM (Caribbean and Central American) region. More

Quotient Launches Digital Out-of-Home Offering

Aug 17 2023

US firm Quotient has launched a digital out-of-home (DOOH) offering, through which retailers can integrate their first-party data with its location-based intelligence and media measurement to identify the digital screens most likely to reach target consumers and increase store visits and sales. More

More Funds for Consumer Intel Firm Caden

Aug 17 2023

In New York, consumer data company Caden has raised $15m in a Series A round of funding, which it will use to accelerate product development, enhance market activation and bolster its team. More

Macy's Names Chief Customer and Digital Officer

Aug 16 2023

In New York, luxury brand retailer Macy's Inc. has appointed long-time McKinsey exec Massimo (Max) Magni as Chief Customer and Digital Officer, to focus on data-driven initiatives across the company's eCommerce, mobile apps, loyalty, and more. More

Audience Ad Targeting Specialist Cadent Acquired

Aug 16 2023

New York-based CTV, traditional TV, and digital ad audience targeting specialist Cadent has been acquired by private equity firm Novacap for an undisclosed sum. More

Currys CIO Invests in CX Measurement Firm Uncrowd

Aug 16 2023

Currys CIO Andy Gamble has invested an undisclosed amount in customer experience (CX) measurement platform Uncrowd, and joined the firm as an advisor, as the company readies for US expansion in the coming months. More

Ipsos Launches Inaugural ESG Watch Report

Aug 16 2023

Ipsos has launched a report called ESG Watch, to assess public perception of company performance on environment, social and governance (ESG) issues, and understand how these perceptions help shape brand value and other sector-wide insights. More

Customer Intel Platform Dialpad Launches GPT Model

Aug 16 2023

In the US, AI-powered customer intelligence platform Dialpad has launched a large language model (LLM) called DialpadGPT, offering features that automate tasks for enterprises to help them improve customer service, sales, and recruiting experiences. More

Stagwell's Assembly Launches European Retail Media Arm

Aug 16 2023

Stagwell-portfolio media agency Assembly, has launched its European Retail Media division, to deliver connected commerce solutions designed to help retail and direct-to-consumer (DTC) brands scale, automate and improve margins at all stages of the consumer journey. More

Qualtrics Launches AI-based Video Feedback Solutions

Aug 15 2023

In the US, experience management (XM) specialist Qualtrics has launched new purpose-built video feedback solutions, which use generative AI, real-time analytics and predictive insights to help organizations conduct 'smarter, faster research', and respond faster to customer needs. More

Behaviorally Hires SVP, Head of Product

Aug 15 2023

In New York, shopper and digital marketing consultancy Behaviorally has hired Thibault Cousot in the new role of SVP Head of Product, leading continual improvement and expansion of the existing product stack. More

MikMak Buys Shoppable Media and Brand Analytics Assets

Aug 15 2023

In New York, eCommerce enablement and analytics software provider MikMak has acquired ChannelAdvisor's Shoppable Media and Brand Analytics products and team from transaction network CommerceHub. Terms of the deal have not been disclosed. More

FWD Hires Long-Time FS Sector Exec Martin Grimwood

Aug 15 2023

In London, financial services sector specialist FWD Research has hired long-time ORC International executive Martin Grimwood as Director of Research, responsible for consultancy and services to support clients' implementation of Consumer Duty across their businesses. More

New Agency Pegasus Hires Third Team Member

Aug 15 2023

In the UK, recently launched research and consultancy firm Pegasus Insight has appointed former Verve / BVA BDRC exec Chris Whitmore as Director, to help drive business growth. He is the third member of the new team. More

Social Media Intel Firm Meltwater Adds Two in APAC

Aug 15 2023

Social media intelligence and analytics specialist Meltwater has appointed Huixian Yang as Customer Experience Director (APAC), based in Singapore, while Sydney-based Jeff Piniros has been named Sales Development Director (APAC). More

Wavemaker UK Promotes for Chief Growth Officer Role

Aug 15 2023

In the UK, WPP's consumer data specialist Wavemaker has promoted Sian Runnacles to the role of Chief Growth Officer, responsible for 'unlocking' growth for new and existing clients as well as growing the agency's specialist services including commerce, addressable, SEO and 'applied innovation'. More

Relo Adds VideoAmp Data for Live Event Measures

Aug 15 2023

In the US, sponsorship analytics platform Relo Metrics is integrating viewing data from TV software and data platform VideoAmp, allowing clients to measure the value of on-camera sponsorships and brand exposure during a live event. More

Roper Buys to Strengthen Strata Healthcare Business

Aug 14 2023

In the US, niche market software firm Roper Technologies, Inc. has acquired Syntellis Performance Solutions, which provides enterprise performance management software, data and intelligence solutions for healthcare, higher education and financial institutions. More

Discuss Tie-In Enhances Alida Video Feedback Offer

Aug 14 2023

CX and insights firm Alida and insights platform Discuss have deepened their partnership to extend the former's qualitative research solutions, adding Discuss's moderator capabilities to Alida's managed service offering in its Video Discussions product. More

SMARI Hires to Build Bus Dev Function

Aug 14 2023

US market research firm SMARI has appointed former Research Now and Precision Sample Vice President Pat Goodnight as VP of Business Development, a step change for the 40-year-old company which had previously focused on referrals. More

Extended Partnership for LiveRamp and Pinterest

Aug 14 2023

Data collaboration specialist LiveRamp has expanded its partnership with social media platform Pinterest to help advertisers target audiences on the latter's global platform. More

Brace Steps Down after Two Decades as MRBA Chair

Aug 14 2023

Ian Brace is to stand down as Chairman of UK market research industry charity the MRBA after twenty years, to be replaced by Motif's Virginia Monk. More

$37m Funding for Data Viz Firm Virtualitics

Aug 14 2023

In Pasadena, California, AI and data exploration company Virtualitics Inc. has raised $37m in a Series C financing round, for continued expansion including development of further machine learning and data analytics capabilities, and new self-serve options for non-specialist working with complex data. More

Faster Horses Takes YouGov Name

Aug 11 2023

YouGov has fully integrated Australian insights consultancy Faster Horses, and brought it under the YouGov corporate brand, two years after it acquired the business. More

Nexxen and Lumen Link for First CTV Attention Solution

Aug 11 2023

Israel-based ad optimization company Nexxen has partnered with UK-based attention measurement platform Lumen Research, to deliver the latter's 'first' omnichannel solution to advertisers across CTV, online video and display. More

Podcast Analyst CoHost Adds User Demographics

Aug 11 2023

Podcast analytics and audience insights platform CoHost has launched a feature called 'Advanced Audience Demographics', to provide an analysis of who listeners are - with data including age, gender, household income, interests, hobbies and social media consumption habits. More

Data Platform Tracer Closes Oversubscribed Series A

Aug 11 2023

New York City and London-based data intelligence platform Tracer has closed an oversubscribed $18.1m Series A round of funding. More

Five9 Buys Contact Center Analytics Firm Aceyus

Aug 11 2023

In the US, customer experience (CX) platform Five9 is acquiring real-time contact center analytics solution provider Aceyus. Terms of the deal, which is expected to close by the end of Q3, have not been disclosed. More

AI21 Hires ex-Databricks Exec to Lead US Expansion

Aug 11 2023

Israel-based generative AI and Large Language Models (LLM) specialist AI21 Labs has appointed former Databricks / Google exec Pankaj Dugar as Senior Vice President, Go-to-Market, and General Manager of North America. He is based near San Francisco. More

Burke Promotes for President and CCO Roles

Aug 10 2023

US research and training company Burke Inc. has promoted Tara Marotti to the role of company President, while John Thomas moves into her previous role as Chief Client Officer (CCO). More

Leger Divides Canada Territory into Three

Aug 10 2023

Canadian polling, MR and strategy firm Leger has created three new geographical divisions: Western, Central and Eastern Canada. More

Ipsos Canada Names New CFO

Aug 10 2023

Victoria Marshall has been appointed as Chief Financial Officer (CFO) for Ipsos Canada, leading the finance and accounting functions across the business, and supporting its leadership team. She takes over from Andrew Cochrane, who has retired after nearly 24 years with the company. More

UM Launches 'Shoptimizer' Retail Media Tool

Aug 10 2023

Media agency network UM, part of IPG Mediabrands, has launched a tool called Shoptimizer, providing data to help brands allocate budgets, improve measurement, optimize their retail offer and be more agile. More

Funds for Rightfoot's Consumer-Permissioned Data Tool

Aug 10 2023

San Francisco-based financial services customer data provider Rightfoot has raised $15m in a Series A round. Funds will be used to launch to its zero-login consumer-permissioned data product Connect Magic, and push it out to companies across the US. More

Yext Names Chief Product Officer

Aug 10 2023

In New York, knowledge management firm Yext has appointed Tzi-Kei Wong as Chief Product Officer, leading the firm's innovation and digital experience platform strategy. More

WPP Partners to Deliver Optimized Digital Experiences

Aug 10 2023

WPP has partnered with DXP provider Optimizely, to help clients offer the best digital experience to each customer. More

iMotions Partnership Adds Human Voice Analysis

Aug 9 2023

Danish emotional response measurement software developer iMotions has announced a deal combining human voice analysis from German firm audEERING with its own human behaviour research and analysis capabilities. More

CIMM Study to Assess Role of Panels in US TV Market

Aug 9 2023

The Coalition for Innovative Media Measurement (CIMM) has launched a study to examine the future role and value of panels for TV and cross-platform measurement in the US. More

Comscore Revenues and Underlying Profit Rise

Aug 9 2023

Comscore has reported a 2.5% increase in second quarter revenue to $93.7m. The firm reported a net loss of $44.9m but said this came almost entirely from a goodwill impairment charge, and adjusted EBITDA was up to $8.8m from $6.5m a year earlier. More

Integral Ad Science Named First X Brand Safety Partner

Aug 9 2023

Social media platform X (formerly known as Twitter) has announced that digital media measurement and verification firm Integral Ad Science (IAS) is its first pre-bid brand safety and suitability partner for X advertisers. More

Higher Logic Co-founder Returns as CEO

Aug 9 2023

Rob Wenger, the founder of community engagement platform Higher Logic, has returned to the company as Chief Executive Officer, succeeding Kevin Boyce, who will leave the business by the end of the year. More

Firms Partner for Gamer Behavior Analysis and Insights

Aug 9 2023

In the US, video game retailer Xsolla has partnered with mobile app measurement platform AppsFlyer, to enable game developers to gather and analyze user behavior and interactions on the web and inside the game, then compare metrics and gain insights. More

Customer Data Platform Simon Data Raises $54m

Aug 8 2023

NYC-based Simon Data has raised $54m in a Series D round of funding, which it will use for further product development - specifically connected apps with other cloud data warehouses - and to provide customers with a fully-connected CDP. More

eye square Names US Shopper Insights Leader

Aug 8 2023

Berlin and New York-based user and brand research specialist eye square has appointed former Mondelez / Mars exec Chrissy Love as Executive Director, leading the firm's new US Shopper Insights division. More

GfK and META Partner for Campaign Amplifier Launch

Aug 8 2023

GfK has become a 'Brand Lift' partner on Meta Partners Inc., with the addition of a solution called Campaign Amplifier which measures the lift from brand advertising on Facebook and Instagram. More

CoLoop Debuts 'AI Copilot' for Qual Research

Aug 8 2023

In the UK, a group of AI sector specialists are launching a qualitative research analysis chatbot called CoLoop, through which researchers can upload interviews, ask questions and receive referenced answers which instantly link back to verbatim and audio / video evidence. More

First Hire for Newly Launched IR-Insights

Aug 8 2023

Netherlands research-based consultancy IR-Insights has appointed long-time media, advertising and insights specialist Paul van der Veer as a Research Consultant. More

Moz Launches 'Brand Authority' Metric

Aug 8 2023

In the US, SEO and marketing solutions company Moz has launched a metric called 'Brand Authority', allowing marketers and public relations professionals to measure online brand strength on a scale of 1 to 100, and analyse the competitive landscape with an 'all new' brand comparison visualization. More

Gartner Growth Hits 10% in Q2

Aug 7 2023

Tech analyst Gartner has reported second quarter revenue growth of 10.0%, once adjusted for currency effects. Total revenue hit $1.503 billion, with profits stable (adjusted EBITDA of $384m, down 0.3%). More

Rapid Rise for New Ipsos India Digital Head

Aug 7 2023

Ipsos India has promoted Neha Munshi to the role of Country Lead, Ipsos Digital, with immediate effect. She joined the company as a Research Executive as recently as 2017. More

Julian Adams Launches De Novo Research

Aug 7 2023

In the UK, long-time Illuminas exec Julian Adams has launched an agency called De Novo Research, which will aim to 'understand people through the summation of their experiences'. More

Noble Predictive Insights Names Chief of Research

Aug 7 2023

In the US, nonpartisan public opinion polling, MR and analytics firm Noble Predictive Insights has appointed election analysis specialist David Byler as Chief of Research. More

Full Circle Promotes Four to Senior Roles

Aug 7 2023

In the US, online sample specialist Full Circle Research has promoted Thomas Pampinella to Senior Director, Programming & IT; Christina Cox to Senior Director, HR; and Reem Ganim and Jamie Stehlin to Senior Business Unit Leader. More

American Directions Hires Operations Leader

Aug 7 2023

Washington, DC-based public opinion interviewing services company American Directions Research Group has appointed Theresa Anderson as National Director of Operations, with complete oversight of all survey data collection interviewing operations, training and quality control. More

Senior Sales Hire for Rakuten Insight

Aug 7 2023

Rakuten Insight Global has appointed Darci Greco to its US Sales team as VP Client Development, Americas. More

Tricentis Adds App Analysis Solution

Aug 7 2023

US-based continuous testing specialist Tricentis has added a solution called Tricentis Device Cloud (TDC) to its portfolio of mobile testing products, allowing companies to produce, manage and analyze apps on mobile devices, at all stages of the development lifecycle. More

Two Buys for Digital Experience Platform CoreMedia

Aug 4 2023

Digital experience platform CoreMedia has acquired two companies: customer journey, engagement and personalization solutions firm BySide; and Smarkio, which provides chatbot solutions to B2C brands. Terms of the deal were not disclosed. More

Research Partnership Adds Two to Senior US Team

Aug 4 2023

UK-based healthcare insights company Research Partnership has appointed Sue Wild as President, US Pharma, while Tom Donnelly joins as a Director in the US MedTech division. Both will be based in the firm's Fort Washington, PA offices. More

Qualtrics Launches DXA Web Behavior Analytics Tool

Aug 4 2023

Experience management platform Qualtrics has launched a solution called Digital Experience Analytics (DXA), allowing client organisations to create visual replays of consumers' behavior on the web. This includes frustration signals like error clicks, 'rage clicks' and 'mouse thrashes'. More

Sky Media to Offer Search Behaviour Targeting

Aug 4 2023

Sky Media, the ad sales arm of broadcaster Sky, has enhanced its AdSmart addressable platform to allow brands to target audiences based on specific online search behaviour. More

Seed Funds for Customer Engagement Platform Odore

Aug 4 2023

In the UK, direct-to-consumer customer engagement platform Odore has raised $5m in a seed round of funding, which it will use to expand its team and business globally, and launch new tools. More

Norstat Makes Two Senior Promotions

Aug 4 2023

European data collection company Norstat has promoted Jacob Lagerstedt to Regional Director for International / UK / Ireland, while Janis Romanovs takes over his previous position as Managing Director for Norstat International. More

Dentsu / Merkle in AI Partnership with Salesforce

Aug 4 2023

Marcoms network Dentsu and its data-driven customer experience management (CXM) firm Merkle have partnered with CRM firm Salesforce to help brands use generative AI to deliver, manage and optimize connected customer experiences. More

Tawasol Launches MENA Region Omnibus

Aug 3 2023

MENA-focused online research firm Tawasol has launched a fortnightly omnibus called Omniview, promising organizations in the United Arab Emirates, the Kingdom of Saudi Arabia and Egypt 'rapid and affordable' market intelligence. More

Funds, launch for Cold Chain BI Tool SnoFox

Aug 3 2023

New York-based cold chain sector business intelligence tool SnoFox has launched out of stealth with $4.5m of seed funding, which it will use to reach new customers in more markets across the US, and to hire new talent. More

Potentia Hires Former Savanta Exec Liz Dunford

Aug 3 2023

In the UK, digital market research agency Potentia Insight has appointed former Savanta exec Liz Dunford as a Director. More

Curtis Rejoins Kantar to Lead Analytics Practice

Aug 3 2023

In the UK, former Lifestream CEO Sam Curtis has returned to Kantar as Head of the Digital Analytics practice. More

OMG Launches 'Impact' ESG Tracking Tool

Aug 3 2023

Omnicom Media Group (OMG) UK has launched an environmental, social and corporate governance (ESG) tracking tool called OMG Impact, to measure media owners' ESG practices and benchmark them against media investment strategies. More

Senior Hire for US Insights Firm Old Salt

Aug 3 2023

In the US, boutique insights consultancy Old Salt has appointed long-time industry exec Matt Knoeck as Principal, to further support its operating structure and senior staffing model. The firm has also hired Davis Taske as an Analyst. More

Similarweb Launches 'SimilarAsk' AI Assistant

Aug 3 2023

Israel-based digital market intelligence company Similarweb has announced the beta launch of its 'SimilarAsk' AI assistant, through which clients can uncover insights from the firm's digital data using natural language queries. More

AnalyticsIQ Adds Claritas PRIZM Segmentation Codes

Aug 3 2023

US-based predictive analytics specialist AnalyticsIQ has partnered with consumer segmentation firm Claritas, allowing clients to use the latter's PRIZM Premier segmentation codes combined with people-based marketing data, to conduct personalized marcoms programs. More

Ipsos Australia Opens Employee Experience Practice

Aug 2 2023

Ipsos Australia has launched its Employee Experience Research and Advisory practice, following the recent acquisition of Big Village Australia. More

Broadband Genie Price Comparison Site Names First CEO

Aug 2 2023

UK-based broadband price comparison site Broadband Genie, has appointed long-time TalkTalk exec Eliza Vlachou as its first Chief Executive Officer. More

Profitero Debuts Commerce Analytics-based AI Assistant

Aug 2 2023

Publicis Groupe's eCommerce analytics platform Profitero has launched a chat-based AI assistant called 'Ask Profitero', which uses generative AI and commerce analytics to enable brands to optimize the digital shelf at scale. More

Khoros Expands Communities Tool for Client Collaboration

Aug 2 2023

In the US, customer engagement platform Khoros has expanded its communities solution, to make it easier for enterprises to build brand-owned destinations through which clients can engage and collaborate with customers. More

Senior Appointments and AI Expansion for STRAT7

Aug 2 2023

Insight and analytics group STRAT7 has announced new investment to further integrate generative AI into processes, solutions and platforms across the group. The business has also announced several senior appointments to roll out its expanded AI roadmap. More

First Party Data Platform Flywheel Renamed GrowthLoop

Aug 2 2023

In New York, first party data platform Flywheel Software has changed its name to GrowthLoop, which it says reflects the company's mission and commitment to enabling marketers to orchestrate customer journeys, measure impact, and grow faster. More

Extra Funds for Healthcare Workforce Intel Firm Axuall

Aug 2 2023

In the US, workforce intelligence company Axuall has raised an undisclosed amount of Series B-1 investment from healthcare venture capital firm Frist Cressey Ventures, which it will use to solve the problems of process inefficiencies, workforce shortages, and onboarding delays. More

Launch of New Product Specialist 'Innovate Wisely'

Aug 1 2023

In the US, four former execs of new product advisory service Top Box Associates have launched a research agency called Innovate Wisely, focused on new product development. More

Rudling Replaces Bland as MD at Walnut

Aug 1 2023

UK insight agency Walnut UNLIMITED has named Jane Rudling as its new Managing Director, succeeding Chris Bland. The firm has also appointed two Research Directors - Vanessa Henry to lead its shopper proposition, and Raluca Usery in the Qualitative team. More

Bain Buys Brisbane's Max Kelsen Consulting

Aug 1 2023

Management consultancy Bain & Company has acquired Max Kelsen's consulting and managed services divisions - 'Max Kelsen Consulting' - which provide AI and machine learning (ML) solutions to clients across the globe. Terms of the deal have not been disclosed. More

DV to Buy Digital Campaign Optimization Firm Scibids

Aug 1 2023

In the US, digital media measurement software and analytics firm DoubleVerify (DV) has agreed to acquire AI-powered digital campaign optimization specialist Scibids Technology, in a cash and stock transaction valued at $125m. More

Australia's ACA Research Becomes Fifth Quadrant

Aug 1 2023

In Australia, B2B full-service MR consultancy ACA Research has changed its name to Fifth Quadrant, signifying its commitment to delivering 'genuine insights, contextual understanding, and expert analysis across a broad range of industries and product categories'. More

Funds for 'Generative Analytics' Firm Akkio

Aug 1 2023

In the US, 'generative analytics' and machine learning (ML) provider Akkio has raised $15m in a Series A round of funding, which it will use to commercialize its AI platform. More

Ignite Visibility Names Chief Data Officer

Aug 1 2023

San Diego-based full-service digital marketing firm Ignite Visibility has appointed Simon Poulton as Chief Data Officer, tasked with driving the launch of the firm's data services. More

Travel Data Firm OAG Buys to Add Air Fare Info

Jul 31 2023

Travel industry data platform OAG has announced the acquisition of Infare, which provides competitor air travel data, from Ventiga Capital in a deal valuing the combined entity at more than US$500m. More

Revenue Dip for Forrester

Jul 31 2023

Tech research and consulting firm Forrester has announced financial results for the second quarter ended June 30th, showing total revenue down 8.5% to $135.6m, and for the first half down 8.8% to $249.3m. More

Rhetorik Gets Funds to Expand Data Platform Neuron360

Jul 31 2023

UK-based B2B market intelligence company Rhetorik has completed a round of debt funding worth $CAN 5.5m, to drive the expansion of its recently launched AI-enhanced data platform, Neuron360. More

New Chair for UK Clientside Body AURA

Jul 31 2023

AURA, the UK's association of clientside researchers, has a new Chair: Ruth Hinton has replaced Tim Steere who has led the organisation for four years. More

Ryanair in Legal Dispute Over Facial Recognition Use

Jul 31 2023

Irish budget airline Ryanair is facing legal action over its use of facial recognition, which digital advocacy group NOYB says violates customers' data protection rights. More

Prosper Launches 'AI Bundle' Consumer Dataset

Jul 31 2023

In the US, business intelligence solutions firm Prosper Insights & Analytics has launched a tailor-made consumer dataset called the Prosper AI Bundle, to provide companies with the data needed to train predictive and representative machine learning applications. More

Beesy Adds Six to Team

Jul 31 2023

Behavioral science insights agency Beesy has hired Brian Jenkin as Business Strategist, Jim Sharp as Head of Product Engineering, Luka Dragutinovic as Compliance Associate, Eileen Miller as Senior Behavioral Association, and Cyndhia Varshni and Shounak Bose as Research Managers. More

Covatic Hires Vermeulen to Ramp Up US Presence

Jul 31 2023

Audience targeting solution Covatic has appointed Frans Vermeulen as Strategic Advisor, to strengthen the company's presence in the US market. More

Pureprofile Reports 23% Full Year Revenue Rise

Jul 28 2023

Australia-based global data and insights organisation Pureprofile has reported a 23% rise in full year revenue to $43.7m - with revenue for the ANZ market up 16% to $26.9m and for rest of the world up 35% to $16.8m. More

Census Bureau Announces 2030 Planning Schedule

Jul 28 2023

The US Census Bureau is preparing for the 2030 census with several launches, including that of an online tool giving the public access to information about the 50-plus research projects being conducted. More

A—B Buys Avalanche Insights

Jul 28 2023

In the US, full-service insights company A—B has acquired polling and civic research firm Avalanche Insights, whose technology helps clients reach people of color across the market and political landscape. Terms of the deal were not disclosed. More

Kynetec Launches Ag Machinery Tracking Tool

Jul 28 2023

Agricultural and animal health insights firm Kynetec has launched an interactive dashboard called MachineryTrak, providing a single source of insight into agricultural machinery registrations, dealer network coverage, and agronomic practices. More

OMG Buys Brazil-based Outpromo and Global Shopper

Jul 28 2023

Omnicom's media services division OMG has acquired Brazil-based commerce and retail media agencies Outpromo and Global Shopper, each for an undisclosed sum. More

Cannabis Data Firm Fyllo Promotes CCO to President

Jul 28 2023

In the US, cannabis industry contextual targeting specialist Fyllo has promoted Chief Commercial Officer (CCO) Jeff Ragovin to the role of company President. More

Wavemaker Names Three Practice Leaders

Jul 28 2023

WPP's consumer data specialist Wavemaker has announced that its Consultancy, Fast Growth and B2B Practices will be led by the three of its Global Client Presidents - Anna Hickey, Alastair Bannerman and Alex Altman, respectively. More

IAS Launches YouTube Shorts Ad Measures

Jul 28 2023

Media measurement and optimisation platform Integral Ad Science (IAS) has launched ad measurement tools for YouTube Shorts, through which users create short-form videos that are up to 60 seconds long. More

MDI Hires Merenkova to Build Standalone Europe Business

Jul 27 2023

Australia-based research agency Mobile Digital Insights (MDI) has hired former Behaviorally exec Inna Merenkova as Managing Director for Europe, charged with building a standalone MDI Europe business. She is based in London. More

iSpot.tv Names 'Industry Legend' Wood as CRO

Jul 27 2023

TV ad measurement firm iSpot.tv has appointed 'industry legend' Leslie Wood as Chief Research Officer (CRO), overseeing the Data Science department responsible for TV and video measurement products, and finding new approaches to cross-platform measurement and currency. More

datafuelX Adds Kinsella and Drews to Board

Jul 27 2023

In New York, ad sector predictive analytics specialist datafuelX has appointed former TVSquared President Jo Kinsella and HyphaMetrics co-founder and President Joanna Drews to its Board of Directors. More

Suzy Launches AI-Powered 'Qual Analysis' Solution

Jul 27 2023

New York-based consumer insights tech firm Suzy has launched an AI-powered tool called Qual Analysis, providing enterprise brands with rapid insights through transcripts and project summaries. More

Customer.io Launches 'Data Pipelines' CDP

Jul 27 2023

US firm Customer.io has launched a customer data platform (CDP) called Data Pipelines. More

Horizon Adds Location Data to blu.

Jul 27 2023

In the US, media agency Horizon has added Precisely PlaceIQ movement and location data to its marketing platform 'blu.', allowing brands to connect online and off-line activity and understand what is driving consumers in the physical world. More

DoubleVerify Adds Authentication for YouTube Shorts

Jul 27 2023

US-based digital media measurement and analytics platform DoubleVerify (DV) has expanded its media quantity authentication service to YouTube Shorts, Masthead and In-feed Video formats. More

Non-Profit Specialist SIGMA Data Insights Acquired

Jul 26 2023

In the US, marketing, advertising and data platforms specialist iSOCRATES has acquired membership industry and non-profit sector specialist SIGMA Data Insights. Terms of the deal were not disclosed. More

Seed Funds for B2B Customer Intel Platform Insight7

Jul 26 2023

US-based B2B customer intelligence company Insight7 has raised an undisclosed amount of pre-seed funding, while launching several new product capabilities to automate customer research with AI technology. More

MMR Opens Ad Hoc Sensory Panel in India

Jul 26 2023

UK-based consumer and sensory research agency MMR Research Worldwide has launched what it says is India's first ad hoc sensory panel, for FMCG product research in India. More

Kynetec Launches AgMeta Market Insight Platform

Jul 26 2023

Agricultural and animal health insights firm Kynetec has launched a platform called 'AgMeta', providing insight to help commercial teams plan, target and track sales in the seed and crop protection market. More

Teradata Buys Catalog Solution Stemma

Jul 26 2023

In the US, big data analytics platform Teradata has acquired data catalog solution Stemma Technologies, which uses AI and machine learning to help users 'discover, trust, and use their data more effectively'. Terms of the deal were not disclosed. More

Innovid Launches Cookieless Cross-Device Solution

Jul 26 2023

US-based online video ad and analytics tech firm Innovid has launched a cookieless cross-device solution called Innovid Key, which maps consumer behavior without resorting to methods like browser fingerprinting. More

Ipsos Confident of 'Business as Usual' after Solid Q2

Jul 25 2023

Ipsos has announced results for the second quarter of 2023, returning to very modest organic revenue growth thanks to a strong performance in emerging markets. The group says its business is 'returning to a more usual pattern' after Covid and is on course for a good year. More

Norstat Strengthens UK Hand with Panelbase Buy

Jul 25 2023

European data collection specialist Norstat has acquired UK company Panelbase, strengthening its position in Western Europe and adding around 370,000 adults to its UK panel. Panelbase's Paul Wealleans will head up the combined company as MD for Norstat UK & Ireland. More

US Firm Echo Hires Four Including CSO

Jul 25 2023

In the US, Echo Research has appointed Scott Epstein as Chief Strategy Officer, based in its Austin, Texas headquarters. Also joining the company are Monica Martinez, Todd Exler and Jana Rosewarne. More

IAS Teams with Criteo for Ad Safety and Quality Tool

Jul 25 2023

Media measurement and optimisation platform Integral Ad Science (IAS) has announced an integration with PR and media company Criteo, offering a product for measuring onsite quality metrics for retail media. More

Funds for Retail Analytics Firm Nuqleous

Jul 25 2023

In the US, retail space-planning and performance analytics software developer Nuqleous has secured $26m in strategic growth investment, and says it will accelerate product innovation and strengthen its customer-led growth. More

Morning Consult Adds to FS Analyst Team

Jul 25 2023

Decision intelligence company Morning Consult has appointed Jaime Toplin as a Financial Services Analyst. More

Wasserman to Buy Chime's CSM Sport & Entertainment

Jul 24 2023

Sports marketing agency Wasserman has reached a deal to acquire London-based marketing and brand experience agency CSM Sport & Entertainment from marketing services group Chime. Terms of the deal were not disclosed. More

SurveyMonkey to Expand in Dublin and Launch New Tools

Jul 24 2023

Online survey specialist SurveyMonkey is expanding its Dublin office, as it lays out plans to invest in artificial intelligence and advanced data analytics. The moves follow its recent acquisition by a consortium led by insights sector investment firm Symphony Technology Group (STG). More

Fuel Cycle Launches Audience Access 'Engine'

Jul 24 2023

US firm Fuel Cycle has launched a platform called Research Engine, promising brands access to any audience through dynamic insights communities and global networks. More

Partners to Study Gambling in India

Jul 24 2023

iGaming industry lead generation and performance marketing firm ENV Media has partnered with Ken Research, to conduct surveys and deliver case studies around Indian gambling behavior. More

Ipsos Launches 'Creative|Spark Early'

Jul 24 2023

Ipsos has added an early-stage creative development solution to its platform - 'Creative|Spark Early' - to enable users to screen creative ideas, visuals, storyboards" and videoboards for advertisers in as little as 24 hours. More

Differentology Hires Strategic Insights Director

Jul 24 2023

Newcastle, UK-based research consultancy Differentology has appointed former Flamingo exec Anniki Sommerville as Strategic Insights Director. She is based in London. More

Dynata Hires Mark Lepine to Lead APAC Business

Jul 24 2023

First-party data company Dynata has appointed former SSI MD Mark Lepine to lead its APAC business. He is based in Hong Kong. More

Firefish Names New Head of Cultural Strategy

Jul 24 2023

In London, insight consultancy Firefish has appointed former Flamingo exec Susie Hogarth as Head of Cultural Strategy. Hogarth replaces Fran Alberry, who is currently on maternity leave and will take up a different position when she returns to the company. More

UserTesting Upgrades Platforms Post-Merger

Jul 21 2023

San Francisco-based UserTesting has upgraded three of its research platforms with new features focused around the viewing, analysis and sharing of data. More

Amazon Settles Over Alexa's Recording of Children

Jul 21 2023

Online retail behemoth Amazon is to pay a $25m civil penalty as part settlement of charges of violation of the Children's Online Privacy Protection Act (COPPA), relating to its recording of the voices of under-13s using its Alexa home assistant. More

Twelve Hires for MarketVision

Jul 21 2023

In the US, full service firm MarketVision Research has announced a dozen new appointments, including Jackie Osborne as a Human Resources Generalist and eleven new Research Assistants. More

IAS Hires Product Management Leader

Jul 21 2023

Media measurement and optimization platform Integral Ad Science (IAS) has appointed Sam Cox as SVP of Product Management, based in New York City. More

Q2 Revenue Growth for Eye Tracking Firm Tobii

Jul 21 2023

Sweden-based eye tracking tech firm Tobii has announced results for the second quarter of the year, with organic revenue growth of 5% to SEK 185m ($US 17.8m), but EBIT still negative and little changed at SEK -48m (-50m a year earlier). More

Funds and Launch for Data 'Activation' Firm Hightouch

Jul 21 2023

San Francisco-based data management, preparation and activation specialist Hightouch has raised $38m in funding; and has launched a new product line, Customer 360 Toolkit, which helps data and marketing teams build a unified view of their customer profiles. More

Ipsos Buys West African Research Firm Omedia

Jul 20 2023

Ipsos has announced the acquisition of West African MR agency Omedia, from French audience measurement company Mediametrie. More

Comcast Data Deal Strengthens Nielsen One

Jul 20 2023

Nielsen has announced a multi-year renewal of its agreement to license Comcast's return path data for its de-duplicated audience measurement solution Nielsen One. The new deal also broadens usage to include local TV measurement across all the 94 media markets the two companies share. More

New Kyenetec Tool Tracks Regenerative Farming Trends

Jul 20 2023

Agricultural and animal health analytics and insights firm Kynetec has launched an interactive dashboard product, RegenTrak, providing in-depth data on regenerative practices, for use by teams involved in sustainability, marketing and regenerative agriculture initiatives. More

Acquisition for KM Firm Bloomfire

Jul 20 2023

Austin, Texas-based knowledge management software firm Bloomfire has acquired SaaS customer support specialist Seva, Inc., whose offer includes a conversational AI application. Terms were not disclosed. More

Promotions Drive Up Spend for 'Resilient' UK Marketers

Jul 20 2023

Total UK marketing budgets appear to be rising again, according to the IPA's quarterly Bellwether Report, but the authors say the rise is driven by record investment in short-term focused sales promotion activity. Views of MR budgets were little changed with slightly more respondents (2.9%) reporting decline than growth. More

Stravito Hires VP of Product

Jul 20 2023

Stockholm-based enterprise insights platform Stravito has appointed Vignesh Swaminathan as Vice President of Product, responsible for overseeing product innovation and growth, and with a specific focus on its recently introduced generative AI capabilities. More

BEAM Hires Director of Fieldwork

Jul 20 2023

Stockport, UK-based firm BEAM Fieldwork has appointed former Research International, TNS and Toluna exec Genevieve de Sutter in the new role of Director of Fieldwork, overseeing the delivery of UK and International Fieldwork and Give Opinions project recruitment. More

Funds for Shopify Data Specialist Polar Analytics

Jul 19 2023

In New York, business intelligence platform Polar Analytics has raised $9m in Series A funding, and says it will continue hiring engineers and product designers with the aim of doubling its current headcount of 30 people, in the next eighteen months. More

Five Senior Promotions at Fast-Growing STRAT7

Jul 19 2023

UK-based strategic insight and customer analytics group STRAT7 has announced a number of key promotions to support its FY2024 growth strategy and serve global clients: including the promotion of Peter Kneale, currently Group MD of STRAT7 Incite, to a group level role, Strategy Director, STRAT7. More

Wiland Launches US Purchase Intent Data Suite

Jul 19 2023

In Niwot, Colorado, marketing data firm Wiland, Inc, has launched a suite of products based on analysis of spending / intent signals, promising to help clients predict who will buy from 'any brand' across multiple sectors. More

2CV Unveils New Data Collection and Analysis Tools

Jul 19 2023

UK-based consumer and B2B researcher 2CV has launched three AI-assisted research solutions, covering chatbot surveys, analysis and qualitative probing. More

Funds and Beta Launch for Analytics Firm Prospective

Jul 19 2023

Interactive analytics and data visualization specialist Prospective has raised $6m in a seed round of funding; and launched a private beta period for a limited number of firms. Money will be used to expand the firm's operations and business reach. More

Hires and Departures at Australian Research Org

Jul 19 2023

Australian professional body The Research Society has appointed Titian Bartlau as Member Administration Manager, replacing Louise Jones; and Lisa Salas as Professional Standards Officer, to replace Jane Gregory who will leave later in the year after a transition period. More

Major Funding for Big Data Firm Hammerspace

Jul 18 2023

In California, unstructured data 'orchestration' firm Hammerspace has secured $56.7m funding in its first round of institutional investment. Money will go to expanding its technology and customer service teams and evolving its offer. More

Change at the Top for Search Intell Platform Captify

Jul 18 2023

Search intelligence platform Captify has appointed former Xandr EVP and GM Mike Welch as its next CEO, succeeding co-founder Dominic Joseph, who will remain on the Board of Directors. More

Partnership for ViewersLogic and Ebiquity

Jul 18 2023

In the UK, consumer behaviour data company ViewersLogic is partnering with media investment analysis specialist Ebiquity, integrating the data from its Single-Source Data Panel (SSD Panel) with Ebiquity's media optimisation platform. More

Measure Protocol Launches New Platform

Jul 18 2023

In London, Measure Protocol has announced the launch of a new consumer behavioral data platform, which integrates fully permissioned behavioral, demographic and psychographic data from multiple sources. More

Buy for B2B Marketing Firm Gravity Global

Jul 18 2023

Specialist B2B marketing consultancy Gravity Global has announced the acquisition of 9thWonder, a full-service marketing agency working in media, data analytics and creative execution. More

Wavemaker Names Measurement and Analytics Chief

Jul 18 2023

WPP's consumer data specialist Wavemaker has promoted Premjeet Sodhi, currently its Chief Strategy Officer for India, to Global Head of Measurement and Analytics, based in New York. More

Sample Ninja Integrates Virtual Incentives Rewards

Jul 18 2023

Rewards and payment solutions specialist Virtual Incentives has partnered with panel management software company Sample Ninja, promising 'effortless' delivery of payouts to panels and communities. More

Funds for UK Footfall Data Specialist Huq

Jul 18 2023

London-based mobility intelligence company Huq Industries has raised £4m in equity funding, which will fuel its expansion into new international markets and further development of its Huq Signals platform. More

Ipsos Buys Big Village Aus Insights Unit

Jul 17 2023

Ipsos has announced the acquisition of the Insights business of Big Village Australia, including expertise in public sector research, employee research and customer experience. More

Scaleworks Buys B2B Marketing and Measurement Firm

Jul 17 2023

US venture equity firm Scaleworks has acquired b2b marketing optimisation specialist Full Circle Insights - not to be confused with panel and sample firm Full Circle Research. Go-to-market strategy expert Jason Ferrara will join Full Circle Insights as CEO. More

Precision Sample Boosts US Sales Team

Jul 17 2023

US firm Precision Sample has added Pete Aitkin and Jason Silver to its sales team as VP Client Development and Senior Director, Client Development respectively. More

Digital Signage Firm Buys to Add Shopper Behavior Data

Jul 17 2023

In Tampa, Florida, digital signage company Spectrio has paid an undisclosed sum to acquire InReality, which uses radar-based sensing technology to measure and analyse shopper behaviour. More

Funds for Customer Data Platform Lantern

Jul 17 2023

Early-stage startup customer data platform Lantern has announced a $6.8m seed funding round, to continue building its B2B customer data platform which pulls in information from more than fifty tools and popular data warehouses. More

Daasity Launches 'Agency' Data Suite

Jul 17 2023

Modular data platform Daasity has launched 'the Daasity Data & Analytics Agency', a suite of products to help merchants become data-driven organizations. The 'Agency' promises to improve the way clients extract, load and transform data; develop custom analytics solutions and derive insights. More

Launch of Sandpiper Research & Insights

Jul 14 2023

Asia Pacific-based reputation and policy management specialist Sandpiper Group has launched a Research & Insights company, focused on supporting communications and public affairs practitioners and led by Craig Young as interim Managing Director. More

Ipsos Names Hanlon ESG Lead in US

Jul 14 2023

Ipsos has named Claire Hanlon as ESG Lead (Environmental, Social and corporate Governance) in the US, which it says will reinforce the company's commitment to insights framed by social and environmental considerations. More

Measure Protocol Names First Chief Revenue Officer

Jul 14 2023

UK-based consumer intelligence technology company Measure Protocol has appointed Christie Hartbarger as its first Chief Revenue Officer. She is based in Chicago. More

OpinionRoute Debuts Workflow Platform NavigatOR

Jul 14 2023

In the US, online survey operations company OpinionRoute has launched an enterprise-level workflow platform called NavigatOR, helping researchers to streamline processes and enhance data quality via a combination of tech and industry expertise. More

Senior Appointments for Video Data Firm IRIS.TV

Jul 14 2023

Video data platform IRIS.TV has promoted Rohan Castelino to CMO and appointed Jim Heinzen as Vice President of Finance and Operations. Both men will report directly to CEO and co-founder Field Garthwaite. More

Discuss Names EMEA & APAC Sales Director

Jul 14 2023

In London, video feedback platform Discuss has hired David Bailey for the newly created role of Sales Director, tasked with building business relationships in the EMEA and APAC regions. More

IAS Expands Google Video Measurement Offer

Jul 14 2023

London-based media measurement and optimisation platform Integral Ad Science (IAS) has expanded its Total Media Quality for Google Video Partners (GVP) service to provide measurement of brand safety and suitability measurement. More

Ad Fontes Gets Funds, Names Berens Head of Insights

Jul 14 2023

Media bias intelligence specialist Ad Fontes Media has closed a $4.2m funding round, which it will use to fuel innovation in its solutions, and expand its team to 15 full-time core team members and 65 analysts. It has also appointed former IAB Editor-in-Chief Brad Berens as Head of Insights. More

STRAT7 Reports 48% Increase in 2023 Revenue

Jul 13 2023

London-based insight and analytics group STRAT7 has reported a 48% increase in revenues to $76m for the fiscal year 2023, ended 30th June. This follows US office openings and acquisitions, with US-based clients now accounting for almost half of the group's global revenue. More

Savanta Expands to Mexico, Hires in US

Jul 13 2023

Next15's data, MR and advisory company Savanta has expanded to Mexico, where it has appointed recent JD Power exec Erika Alfaro as a Director. The firm has also hired Casey Ford, Carolyn Beschner and Jiachen (Jackie) Zhang as Research Analysts in the USA. More

Anzu and IAS to Measure 3D In-Game Media Quality

Jul 13 2023

In-game ad solution Anzu and media measurement and optimization platform Integral Ad Science (IAS) have launched a solution to measure viewability and invalid traffic (IVT) across 2D and 3D gaming environments, and track them within the IAS Signal reporting platform. More

Signoi Launches 'Mr Toad' Complex Data Reporting Tool

Jul 13 2023

In the UK, quantitative semiotic analysis software solutions provider Signoi has launched a large language model-based (LLM) solution called 'Mr Toad', which uses advanced AI to create 'succinct, meaningful reports' from vast amounts of text and imagery data. More

Funds for New Mexico-based Data Science Firm RS21

Jul 13 2023

New Mexico-based data science company RS21 has raised $3m in an investment round, which it will use to create 30 new jobs during the next two years, increase the pipeline of its data analytics service, and evolve its 'most promising' technologies into products. More

Full Circle Research Names Senior Business Unit Leader

Jul 13 2023

In the US, panel and sample firm Full Circle Research has appointed long-time Dynata exec Tasha Keehler as Senior Business Unit Leader, based in Texas. More

CleverTap Names Chief Revenue Officer

Jul 13 2023

In India, customer lifecycle and user retention platform CleverTap has appointed Sidharth Pisharoti as Chief Revenue Officer, tasked with driving growth across India, META and Asia Pacific. More

Basis Health Adds Two in US

Jul 13 2023

In the US, life sciences strategy and insight consultancy Basis Health has appointed former ZS Associates execs Mark Rushek as a Senior Director and Caleb Yoder as a Senior Executive. They are both based in the Chicago area. More

Pierrine Opens Data Collection Firm AfrikanInsights

Jul 12 2023

Nigeria-based MR and strategy firm Pierrine Consulting has launched a data collection company called AfrikanInsights, in Lagos, led by Managing Director Ben Akpotaire. More

CX Specialist BARE Makes Senior Changes

Jul 12 2023

In the US, family-owned customer experience specialist BARE International has appointed Jason Bare as company President, replacing Michael Bare who has been named Chief Executive Officer. Former CEO Dale Bare has announced her retirement. More

Sago Names Chief Revenue and Chief Client Officers

Jul 12 2023

US-based international data collection and research tech company Sago (previously known as Schlesinger Group) has appointed Katharine Reagan as Chief Revenue Officer, while promoting Raj Manocha to Chief Client Officer. More

RealityMine Adds Nine to UK Team

Jul 12 2023

Manchester, UK-based mobile device data firm RealityMine has made nine new appointments, including former BBC exec Mark Owen as Product Manager for its media content solutions. More

Omnicom Media Group Buys FS Specialist Ptarmigan

Jul 12 2023

Marcoms firm Omnicom Media Group has acquired UK-based financial services agency Ptarmigan Media, whose range of services includes fully integrated media planning and buying, market research, search and social media, and content and creative. Terms were not disclosed. More

Dentsu Invests in AI Monitoring Firm Fiddler Labs

Jul 12 2023

Dentsu's venture capital fund Dentsu Ventures has made an undisclosed investment in AI monitoring specialist Fiddler Labs, which offers capabilities for examining predictive and generative models. More

Retail Sector Data Solutions Firm Flagship Raises $5m

Jul 12 2023

Inventory planning platform Flagship, which delivers customer-focused, data-driven solutions to the retail sector, has raised $5m in a seed funding round. Money will be used to further accelerate development of the firm's first product, and to grow its customer base. More

Ipsos Launches FastPack Pack Screening Tool

Jul 11 2023

Ipsos has launched a pack screening tool called FastPack, grounded in behavioural science and promising results in as little as four hours. The tool is currently available on the global group's self-service online MR platform Ipsos.Digital, in the US, the UK, Australia, India and South Africa. More

NielsenIQ and GfK Merger Complete

Jul 11 2023

NielsenIQ (NIQ) and GfK have officially completed their merger, and the combined business will now be led by NIQ CEO, Jim Peck. More

Tricentis Buys Mobile Test Automation Firm Waldo

Jul 11 2023

US-based continuous testing specialist Tricentis has acquired no-code mobile test automation platform Waldo for an undisclosed sum. More

Shapiro+Raj Opens Dedicated Technology Practice

Jul 11 2023

Brand and marketing insights company Shapiro+Raj has opened a dedicated Technology practice, headed by long-time tech industry researcher Scott Swigart, with support from a team of eight tech-domain researchers. More

Discuss Hires Qualtrics' Thomson as VP of Engineering

Jul 11 2023

In the US, video feedback platform Discuss has appointed former Qualtrics exec Jesse Thomson as Vice President of Engineering, responsible for continuing development of its People Experience Platform. More

ESOMAR Launches Task Force to Address Use of AI in MR

Jul 11 2023

Global membership association ESOMAR has launched a task force to address the use of artificial intelligence in the research, insights and analytics sector. More

Sampler Buys UGC Analysis Firm AdMass

Jul 11 2023

Shopper promotions and insights platform Sampler has acquired AdMass, an AI-powered platform that enables brands and their agencies to create promotions based on analysis of user generated content (UGC). Terms of the deal were not disclosed. More

Speedeon Adds Life Event Data

Jul 11 2023

In the US, consumer intelligence solutions provider Speedeon Data has added 'life event data' to its AudienceMaker platform, including information on moving home, marriage, divorce, parenthood and change in income. More

STRAT7 Researchbods Expands to New York

Jul 10 2023

Leeds, UK-based consumer intelligence firm STRAT7 Researchbods has opened an office in New York, its first in the US. Former Echo-MR exec Steve Becker joins to help expand the firm's US operations. More

Cytel Buys Healthcare Products Specialist

Jul 10 2023

US-based quant insights and health data analysis firm Cytel has paid an undisclosed sum for French consulting and research firm stève consultants, which specialises in market access, real-world evidence (RWE), and health economics and outcomes research (HEOR). More

Dig Insights Hires Former GutCheck CRO Jess Gaedeke

Jul 10 2023

Toronto, Canada-based Dig Insights has appointed former GutCheck CRO Jessica ('Jess') Gaedeke as Chief Revenue Officer (CRO).| More

Metyis Opens Business Analytics Hub in North Portugal

Jul 10 2023

Amsterdam-based big data and advisory services provider Metyis has opened an eCommerce, advanced business analytics, and technology and data hub in Gondomar, Portugal, and extended its partnership with German luxury clothing brand HUGO BOSS. More

Vision One Names Alex Brown Director of Insights

Jul 10 2023

In the UK, full-service agency Vision One has promoted Alex Brown to the role of Director of Insights, with responsibility for the recently expanded Insights team and with a seat on the Board. More

Nano Debuts Solution for Targeting without Personal Data

Jul 10 2023

ID-free ad targeting solutions specialist Nano Interactive has launched a tool called 'Intent Personas', to help clients target users based on demographics using AI-led contextual advertising - without the use of cookies, user profiling, or any form of personal data. More

Firms Link to Launch Ad Targeting for Telcos

Jul 10 2023

Ad tech firm Infomo has partnered with AI-based network traffic analyst Canopus Networks to provide telcos with an in-house platform for ad targeting. More

Basis Technologies Launches Cookieless Data Solution

Jul 10 2023

In the US, marketing and advertising business intelligence software developer Basis Technologies has launched a solution called BasisConnect+, to support marketers' first-party data activation, audience optimization, and cookieless media buying. More

Cint Launches Data Licensing Solution

Jul 7 2023

Automated insight-gathering and sample management platform Cint has launched a solution to enable businesses to license its verified audiences, built from more than 290 million consumers who have accessed the platform to qualify for participation in surveys. More

InsightsNow Adds Four to US Team

Jul 7 2023

In the US, behavioral research and strategy firm InsightsNow has appointed Stephen McIngvale as Senior Research Director, Shannon Benson as Research Director, and Joshua Lim as Insights Analyst; while Angel Requena rejoins the company as Project Director. More

Streaming TV Measurement Firm AdMatch Launched

Jul 7 2023

In Australia, the founders of media agency AdUnion have launched a streaming TV measurement and optimisation business called AdMatch. More

WPP Unites Agencies at New Manchester Campus

Jul 7 2023

WPP has opened its first UK campus outside London, bringing together staff from its agencies in Manchester - including EssenceMediacom, formed from the merger of data and measurement-driven media agency Essence and media network MediaCom; and its consumer data specialist Wavemaker. More

Expansion Funds for Customer Data Platform Distil.ai

Jul 7 2023

In the UK, customer data platform Distil.ai has raised a further £1.1m in funding, for use in further enhancing its platform and expanding its sales and marketing team. More

ISC-CX Launches Solution to Spot Operational Shortfalls

Jul 7 2023

Customer experience analyst ISC-CX has launched a self-assessment tool called 'Close the Loop - Powered by AI', with which clients can identify and rectify operational deficiencies uncovered by audits or mystery shopping, while continually improving the customer experience. More

GfK to Sell Consumer Panel Business to YouGov

Jul 6 2023

GfK has entered into an agreement to sell its European Consumer Panel (CP) business to YouGov, as part of its deal to merge with NielsenIQ (NIQ). Terms of the CP sale have not been disclosed. More

Kantar Public Buys Lithuania's PPMI

Jul 6 2023

Public policy evidence and advisory business Kantar Public has acquired European policy research and consultancy company PPMI, which is based in Vilnius, Lithuania. Terms of the deal have not been disclosed. More

Kynetec Launches Biopesticide Use Dashboards

Jul 6 2023

Agriculture and animal health specialist Kynetec has launched a set of online dashboards called BioLogika, providing farmer-driven data around biopesticide use. More

Kantar Profiles Names First Global Panel Director

Jul 6 2023

In London, Kantar has hired former eBay / Amazon exec Bérengère Chaintreau-Fuchs for the newly created role of Global Panel Director in its Profiles division. More

Havas Buys Data-led Agency PivotRoots in India

Jul 6 2023

Global marcoms group Havas has acquired Mumbai-based digital marketing agency PivotRoots, which lists audience research and web and app analytics among its services. Terms of the deal were not disclosed. More

Boxclever Promotes for New Head of Analytics Role

Jul 6 2023

UK full-service agency Boxclever has promoted Alison Gilbertson to the newly created role of Head of Analytics. More

Singham in Return to Yonder

Jul 6 2023

In the UK, Daniel Singham has returned to fieldwork and data collection business Yonder Data Solutions to take up the newly created role of Commercial Director. More

Flipboard Launches Interest Collectives for Ad Targeting

Jul 6 2023

Social community magazine platform Flipboard has launched a solution called Interest Collectives, to help brands reach millions of people based on their specific interests - starting with travel and technology. More

Solnet and Alation to Unlock NZ Enterprise Data

Jul 6 2023

New Zealand-based business transformation tech firm Solnet has partnered with enterprise data intelligence provider Alation, to help local organisations across the government and private sectors unlock their data and shift to digital channels. More

Potentia Insight Buys Boutique Data Analyst SigDiff

Jul 5 2023

In the UK, recently formed digital market research agency Potentia Insight has acquired boutique analytics specialist SigDiff, to enhance its data science capabilities and increase its capacity to fulfil upcoming data analytics projects. Terms of the deal were not disclosed. More

Whip Media Promotes Carol Hanley to CEO

Jul 5 2023

Los Angeles-based data and analytics software provider Whip Media has promoted Carol Hanley to Chief Executive Officer, succeeding founder Richard Rosenblatt who has been named Executive Chair of the Board. More

Grid Dynamics Launches AI Focus Groups Starter Kit

Jul 5 2023

In the US, digital transformation services firm Grid Dynamics has launched the 'AI Focus Groups Starter Kit', to enable clients to create focus groups composed of virtual personas that match the behavior of a brand's real-world target audience, and analyze user-generated content and events. More

European Commission Clears Merger of NIQ and GfK

Jul 5 2023

NielsenIQ (NIQ) and GfK have received clearance from the European Commission to merge, conditional on the divestment of GfK's Consumer Panel business to an independent third party. Terms of the deal, which is expected to close in the coming days, have not been disclosed. More

Savanta Launches BrandVue Wealth in UK

Jul 5 2023

Next15's data, MR and advisory company Savanta has launched an audience and brand tracker tool called BrandVue Wealth, in the UK, capturing the views, insights and trends of 2,000 of the country's highest earners each year. More

Pureprofile Deal Adds European Gen Z Respondents

Jul 5 2023

Australian consumer data company Pureprofile has announced an Audience Builder partnership with UK-based fintech company Prograd, further extending its research panel in Europe and offering Gen Z respondents rewards for answering surveys, redeemable in the form of gift cards. More

Mobiquity Launches ElecAlytics for Political Campaigns

Jul 5 2023

US programmatic ad tech and footfall insights provider Mobiquity Technologies has launched a suite of analytics tools called ElecAlytics, which uses artificial intelligence to help political campaigns make 'more informed decisions'. More

Circana Launches AlwaysOn Analytics

Jul 4 2023

Consumer behaviour specialist Circana, formed from the merger of IRI and The NPD Group, has launched a solution called 'AlwaysOn Analytics', allowing clients to analyze real-time data using advanced algorithms, to give immediate insights. More

Long-time Kantar Exec Named Freemavens co-MD

Jul 4 2023

In London, marketing group MSQ has appointed long-time Kantar exec Eleanor Lloyd-Malcolm as co-Managing Director of its data-driven consultancy, Freemavens. More

More Funds for In-Game Programmatic Ad Platform Anzu

Jul 4 2023

Israel-based in-game ad platform Anzu has raised $48m in a Series B round of funding, which it will use to continue to expand its leadership team, and grow its US footprint by developing teams across the country. More

Unlimited Opens B2B Specialist Division

Jul 4 2023

UK-based marcoms group UNLIMITED has launched a division called Unlimited B2B, bringing together the specialist strengths of its comms and marketing agencies Nelson Bostock and TMW Business, to helps clients improve conversion through every stage of the buying journey. More

Day One Strategy Names Global Head of Operations

Jul 4 2023

In London, healthcare consulting and market research firm Day One Strategy has appointed former Ipsos exec Joel Jitell as Global Head of Operations. More

OvationMR Co-founder Jim Whaley Joins MRII Board

Jul 4 2023

In the US, nonprofit organization the Market Research Institute International (MRII) has added Globalpark and OvationMR co-founder Jim Whaley to its Board of Directors. More

Sojern Platform Adds AI-powered Travel Audiences

Jul 4 2023

Travel sector specialist Sojern has enhanced its Travel Marketing Platform with AI-powered audience segments, to help marketers target the right customer groups and maximise ROI. More

QSR Specialist Geezy Adds to Leadership Team

Jul 4 2023

In London, quick service restaurant sector (QSR) samples and activation platform Geezy X has appointed Dan Jenner as Head of Global Partnerships, overseeing global business operations, while promoting Ryan Drager to Head of Growth. More

Pioneering DSP MediaMath Files for Bankruptcy

Jul 3 2023

US-based ad tech firm MediaMath has filed for Chapter 11 bankruptcy in a Delaware district court, with 300 redundancies resulting and more than $100m owed to creditors. More

MDI Buys Moroccan Agency Insightek

Jul 3 2023

Australia-based mobile insights consultancy MDI has acquired a majority stake in Moroccan based research agency Insightek, for an undisclosed sum. More

British Chambers Launches Insights Unit

Jul 3 2023

Business support body the British Chambers of Commerce (BCC) has announced the launch of an Insights Unit, bringing together its existing research portfolio and aiming to develop 'a broader range of polling and analysis services'. More

Hires and Promotions for Bryter

Jul 3 2023

In the UK, insight consultancy Bryter has hired Robert Downer as Senior Insight Consultant and Charlie Wood as Associate Insight Director, both in its Technology and Gaming team; along with four promotions in its healthcare team. More

New Qual Director for London's Redblue

Jul 3 2023

In the UK, research and strategy consultancy Redblue has appointed Chloe Finnegan as a Director in its qualitative team. More

dentsu Completes Tag Buy

Jul 3 2023

dentsu has completed the $516m acquisition of digital marketing business Tag Group from previous owner Advent International. The buy was first announced in March and among things should boost the global marcoms group's CX and personalisation offerings. More

Qualtrics Gets Half Billion Investment from Accel

Jun 30 2023

Experience management platform Qualtrics has received a $500m investment from venture capital firm Accel. More

Salesforce and Deloitte Team for CRM AI Solutions

Jun 30 2023

CRM software giant Salesforce has partnered with consulting division Deloitte Digital to offer business clients help in deploying AI in CRM functions. More

Nine Hires Chief Data Officer

Jun 30 2023

Australian broadcaster Nine has appointed former News Corp and Foxtel exec Suzie Cardwell as Chief Data Officer. More

DeepIntent to Offer Measurement for Pharma Advertisers

Jun 30 2023

In New York, healthcare AdTech company DeepIntent has launched a solution which gives connected TV (CTV) publishers and platforms access to a suite of audience measurement and optimization solutions for pharma campaigns. More

Allant Group Adds Two to Senior Team

Jun 30 2023

In the US, customer journey development and management specialist The Allant Group has appointed Ed Kuderna as Senior Vice President and General Manager, Client Success; and Eli Ontiveros as Senior Vice President, Technology. More

Statara Adds Digital Audience Options

Jun 30 2023

In Washington, analytics and customer intelligence specialist Statara Solutions LLC has launched Intelligent Digital Audiences, helping clients to target promotions based on rigorously checked consumer classification including age and critical demographics. More

Toluna Start Adds Automated MaxDiff Solutions

Jun 29 2023

Insights tech and panel provider Toluna has added four standalone MaxDiff solutions to its end-to-end platform, Toluna Start, allowing clients to integrate a MaxDiff question into their surveys and quickly identify which names, taglines, claims and varieties matter most to their target audiences. More

Bastion Insights Launches Golden Voice CALD Community

Jun 29 2023

In Australia, MR and customer experience consultancy Bastion Insights has launched a research panel called Golden Voice Community, to understand the divide between culturally and linguistically diverse (CALD) groups and the wider community. More

SG Analytics Opens Office in Poland

Jun 29 2023

India-based global insights and analytics firm SG Analytics has opened an office in Wroclaw, Poland. More

Interrodata Raises Funds to Expand Platform and Team

Jun 29 2023

UK-based analytics software company Interrodata has raised £2.2m in an investment funding round, which it will use to expand its Analytics-as-a-Service offering and scale its team. More

RONIN Hires Terry Sweeney as Head of North America

Jun 29 2023

UK-based business, healthcare and tech sector researcher RONIN International has appointed Terry Sweeney as Head of North America. More

SpotQuest Debuts Restaurant Location and Pricing Tools

Jun 29 2023

Singapore-based automated location intelligence platform SpotQuest has partnered with hospitality agency The Cutting Edge to launch two services in the Middle East market: a tool called Food and Beverage Location Intelligence, and a Menu Price Benchmarking AI platform. More

Weave Launches Patient Interaction Analytics Tool

Jun 29 2023

Customer communication and engagement platform Weave has launched a tool called Message Analytics, allowing clients to analyze patient interactions, view best practice benchmarks and compare their own performance. More

Travel and Tourism Sector Researcher TCI Acquired

Jun 28 2023

US-based travel and hospitality sector marketing firm MMGY Global has acquired TCI Research, a European data intelligence group which specializes in the travel, tourism and hospitality sectors. Terms of the deal were not disclosed. More

CX Firm EdgeTier Raises Funds for Team Expansion

Jun 28 2023

In Dublin, AI-powered customer experience (CX) solutions company EdgeTier has raised EUR 6m in a Series A round of funding, which it will use to expand its team from 22 to 70 employees across its Irish and Spanish offices, within the next 24 months. More

StackAdapt Launches DIY Footfall Attribution Solution

Jun 28 2023

In Canada, programmatic advertising platform StackAdapt has launched a self-service footfall attribution solution, allowing US-based brick and mortar advertisers to quantify the influence of online advertising on offline visits. More

NIQ Hires SVP Beauty, Drug & OTC Retail

Jun 28 2023

In New York, consumer intel giant NielsenIQ (NIQ) has appointed Jacqueline Flam as Senior Vice President Beauty, Drug & OTC Retail. More

Stickybeak Launches 'Rapid' Consumer Testing Solution

Jun 28 2023

New Zealand-based public polling platform Stickybeak has launched a comparative testing product through which brands and agencies can quickly test creative, messaging, packaging and choice of influencer with consumer interest groups anywhere in the world, at a low cost. More

Location Intel Firm Foursquare Names Head of Product

Jun 28 2023

US-based location intelligence provider Foursquare has appointed Wade Wegner as Senior Vice President, Global Head of Product. More

Merkle Names Andreas Skopal MD for MENA Region

Jun 28 2023

Data-driven customer experience management company Merkle has appointed Andreas Skopal as Managing Director for the Middle East and North Africa (MENA) region. He is based in the United Arab Emirates. More

Mustard Adds Two in North of England

Jun 28 2023

Manchester, UK-based full-service MR agency Mustard has appointed Abby Phinn as Research Manager and Robyn Mason as Senior Research Executive. More

dunnhumby Names New CEO

Jun 27 2023

Tesco-owned data firm dunnhumby has appointed Josh Bottomley as Chief Executive Officer, replacing Dan Olley who had been in the post only since January 2022. More

$20m for Sponsorship Measurement Firm MVP Index

Jun 27 2023

In the US, sponsorship measurement specialist MVP Index has raised $20m in a Series B round of funding, which it will use to fuel expansion plans, accelerate product innovation, and strengthen its sales and marketing efforts. More

ThoughtSpot Buys Business Intelligence Platform Mode

Jun 27 2023

In the US, AI-based analytics company ThoughtSpot is to acquire business intelligence platform Mode Analytics, in a deal valued at $200m. More

Seed Funds for Retail Intell Platform Upp.

Jun 27 2023

In the UK, retail intelligence platform Upp. has raised $10m in a seed funding round, which it will use to continue improving its technology, accelerate the growth of its sales and marketing function, expand geographically, and launch new AI/ML-driven automation solutions for retailers. More

Merkle's Komasinski Named Dentsu Americas CEO

Jun 27 2023

Merkle's Global CEO Michael Komasinski is moving to the role of Chief Executive Officer of Merkle's parent company Dentsu, in the Americas. He succeeds Jacki Kelley, who has left to rejoin Interpublic in the newly created role of EVP / Chief Client Officer. More

Shapiro+Raj Names Head of Global Client Services

Jun 27 2023

Brand and marketing insights company Shapiro+Raj has appointed Herminder Bains as Vice President, Head of Global Client Services. She is based in London. More

Veritonic Now Measuring Podcast Consumption on YouTube

Jun 27 2023

New York-based audio analytics and research platform Veritonic has launched a feature measuring the impact of traffic originating from YouTube, as well as podcast and streaming audio channels. More

Databricks Buys Generative AI Firm MosaicML for $1.3bn

Jun 26 2023

In the US, big data and artificial intelligence (AI) solutions firm Databricks has acquired generative AI platform MosaicML, which uses large language models through which users can build their own AI. The transaction is valued at approximately $1.3 billion, inclusive of retention packages. More

VideoAmp Gets Ten-Year Currency Contract with AMG

Jun 26 2023

TV software and data platform VideoAmp has been awarded a ten-year contract by Allen Media Group (AMG), to become its primary and preferred currency provider. More

Havas and Adelaide Launch 'Meaningful Ad Unit'

Jun 26 2023

In North America, Havas Media has partnered with attention measurement specialist Adelaide to build a proprietary advertising attention measurement metric called the 'Meaningful Ad Unit' (MAU). More

US Partners Launch Viewer Experience Lab

Jun 26 2023

TV ad industry tech platform FreeWheel has partnered with ad research and tech firm MediaScience to launch The Viewer Experience (VX) Lab, which will conduct research to help advertising buyers and sellers understand the impact of ads on viewer experience and performance. More

Canvas8 Launches Behavioural Insight Toolkit

Jun 26 2023

In the UK, behavioural insights agency Canvas8 has launched 'Toolkit' - a suite of five products for 'fast turnarounds, agility and affordability'. Leading the launch is Becca Smith, who has been named 'Head of Toolkit'. More

SurveyMonkey Highlights 'CX Disconnect'

Jun 26 2023

New data from SurveyMonkey has shown what the company calls a 'drastic disconnect' between how consumers feel and what CX and digital marketing professionals' perceive about customer experiences. More

Ipsos' Brian Gosschalk to Retire after 44 Years

Jun 23 2023

Brian Gosschalk, former CEO of MORI and Head of the President's Office for Ipsos in Paris, is stepping down after nearly 44 years with the business. He will be consulting for Ipsos during the next six months, after which he plans to get involved with the not-for-profit sector. More

National CineMedia Integrates Adelaide's Attention Metric

Jun 23 2023

In New York, cinema ad network National CineMedia (NCM) is working with attention-based media quality measurement specialist Adelaide, to bring the latter's attention transaction metric (AU) to the cinema advertising industry for what it says is the 'first time'. More

Tracer Gets Funds from Sorrell and Names First President

Jun 23 2023

In the US, marketing data aggregation and reporting platform Tracer has raised an undisclosed amount of Series A funding, with participation from Sir Martin Sorrell's S4S Ventures. The company has also hired Obele Brown-West as its first President. More

Data Platform Bigeye Buys Data Advantage Group

Jun 23 2023

In the US, data observability platform Bigeye has acquired Data Advantage Group, which delivers enterprise metadata management and data governance solutions. Terms of the deal were not disclosed. More

$100m for B2B Predictive Intel Firm 6sense

Jun 23 2023

San Francisco-based predictive intelligence firm 6sense has raised $100m in debt financing, which it will use to grow its market presence. More

Regan to Leave the Research Society after Twenty Years

Jun 23 2023

In Australia, professional membership body The Research Society has announced that Julie Regan is retiring from her position as QPR Manager and Managing Editor of the industry body's publication, Research News Live. After nearly twenty years with the organisation, her final day will be July 5th. More

Consumer Data Providers Quotient and Neptune to Merge

Jun 22 2023

In the US, retail marketing company Neptune Retail Solutions is to acquire and merge with digital promotions and media tech firm Quotient. The transaction has an aggregate equity value of approximately $430m. More

Kantar Hires for Media Role in Singapore

Jun 22 2023

In Singapore, Kantar has hired long-time Nielsen exec Kartikeya (Kartik) Varma for the dual role of Head of Creative and Media, Singapore, and Head of Media, APAC. More

Money for Fundraising Measurement Firm FundMiner

Jun 22 2023

FundMiner, which helps fundraising organizations measure impact, has raised $1.725m with which to fuel company growth. More

NatCen Hires Theory-based Impact Evaluation Specialist

Jun 22 2023

In the UK, the National Centre for Social Research (NatCen) has appointed theory-based impact evaluation specialist Barbara Befani as a Research Director in its Centre for Evaluation. More

Voxpopme Links with Microsoft to Integrate ChatGPT

Jun 22 2023

Video insights provider Voxpopme has partnered with Microsoft to launch a tool called Voxpopme AI Insights, promising 'faster, smarter and more economical' qual research, with analysis available in seconds rather than hours. More

Kin + Carta to Launch Innovation Hub in Chicago

Jun 22 2023

Digital transformation consultancy Kin + Carta is launching an innovation hub in Chicago, focused on collaboration and data-driven idea generation. More

Change of CFO for ISG

Jun 22 2023

In the US, tech research and advisory firm Information Services Group (ISG) has announced that CFO Humberto 'Bert' Alfonso is to retire in August to devote more time to family matters. He will be succeeded by Michael Sherrick. More

DoubleVerify Expands Meta Partnership to Reels

Jun 22 2023

Digital media measurement, data and analytics platform DoubleVerify (DV) has extended its partnership with Meta, to enable media measurement and help maximize advertiser performance on Meta's Facebook and Instagram Reels. More

QuestionPro Continues Acquisition Spree with AI Buy

Jun 21 2023

Austin, Texas-based MR software and services firm QuestionPro has acquired PathosAI, which analyses consumer emotions and motivations. More

Fox Corp Promotes for New Senior Insights Position

Jun 21 2023

US broadcaster Fox Corporation has appointed long-time FOX Sports executive Mike Mulvihill, as President, Insights and Analytics, a new role overseeing the research, analytics and strategic planning teams across FOX Sports, FOX Entertainment and Tubi. More

New Chief Exec for Royal Statistical Society

Jun 21 2023

In the UK, statistics and data professional membership body The Royal Statistical Society has appointed Dr Sarah Cumbers, currently the Evidence and Insights Director at Lloyd's Register Foundation, as its new Chief Executive from September. More

Triton Buys Ad Intelligence Firm Manadge

Jun 21 2023

Audio broadcasting data and measurement tech specialist Triton Digital has announced the acquisition of Paris-based Manadge, an ad intelligence platform focused on the performance of programmatic advertising. More

CX Specialist Cyara Buys Contact Center VoC Firm

Jun 21 2023

Redwood City, California-based CX platform provider Cyara has announced the acquisition of CentraCX, an SaaS-based Voice of the Customer solution designed specifically for contact centers. Terms were not disclosed. More

DRG Promotes, Brings in Founders' Son

Jun 21 2023

Northumberland, UK-based insight agency DRG (Dipsticks Research Group) has appointed Eleanor Finnon to its Board of Directors; promoted Gary Chow to Client Services Director; and appointed Tim Raglan as Client Account Manager for Panelbase. More

Relaunch with AI Features for Bilendi's Discuss

Jun 21 2023

Research panels and services company Bilendi & respondi has relaunched its Discuss tool with new qual research features based on ChatGPT. More

Stravito Adds Generative AI Functions to Platform

Jun 21 2023

Stockholm, Sweden-based Stravito has added generative AI functionality to its enterprise insights platform, allowing users to interrogate data with natural language questions, and dive deeper into data with recommended questions. More

Nielsen and EDO Integrate Ad Audience and Impact Data

Jun 20 2023

Nielsen has announced a partnership with TV ad impact measurement firm EDO, with measurement data from each available through both platforms for mutual clients. More

Human8 Adds New Partners as Acquired Firm CEOs Exit

Jun 20 2023

Ghent, Belgium-based insight consultancy Human8 has announced the appointment of eleven new partners - it now has 36 worldwide. Meanwhile the founders / co-founders of three companies it previously acquired - Join The Dots, Columinate and Direction First - are stepping down. More

DoubleVerify Opens in Three Asian Markets

Jun 20 2023

Digital media measurement, data and analytics platform DoubleVerify (DV) is launching business operations in Indonesia, the Philippines and Vietnam, promising more local support for a growing client base across Southeast Asia. More

Funds for Built Environment Insights Firm Commonplace

Jun 20 2023

In London, citizen engagement platform Commonplace has received an investment of £2.1m from investors led by transatlantic VC firm Beringea, and will use the funds for continued expansion including growth of its client base. More

NIQ Expands Brandbank to UAE and The Philippines

Jun 20 2023

Consumer intelligence giant NielsenIQ (NIQ) has expanded its Brandbank solution into the UAE and the Philippines, strengthening its global retailer distribution network via collaborations with major omnichannel retailers including Spinneys and NCCC. More

Nature Adds Six to Melbourne Team

Jun 20 2023

Strategic insights consultancy Nature has announced six appointments in its Melbourne office: Antony Lakey as an Associate Director, Charlotte Summers and Simon (Si) Hunt as Senior Consultants, Shawn Christensen as a Consultant, and Ruhi Patil and Ernest Fu as Analysts. More

Outbrain Launches Attention-Based Platform Onyx

Jun 20 2023

Ad tech company Outbrain has launched a platform called Onyx which promises to help clients optimise digital display and video ads for user attention. More

IAS Adds Facebook Reels Measurement

Jun 20 2023

Media measurement and optimization platform Integral Ad Science (IAS) has launched ad measurement tools for Meta's Facebook and Instagram Reels videos, including viewability and invalid traffic measurement. More

Affinity Widens Access to Consumer Purchase Insights

Jun 20 2023

Affinity Solutions, which analyzes consumer spending data to help clients with their targeted marketing initiatives, has added its Consumer Purchase Insights as a central offering on the Snowflake Marketplace. More

Verint Launches CX Feedback and Management Tool

Jun 19 2023

Customer Engagement specialist Verint has launched a new Experience Management tool promising 'experience insights at scale across a brand's customer touchpoints'. Features include direct and 'inferred' feedback collection, advanced CX analysis, rich reporting and automated actions. More

GreenBook Joins MrWeb Global Job Board Alliance

Jun 19 2023

MrWeb has partnered with insight sector organisation GreenBook, publisher of the GRIT Report and the GreenBook Directory, and organiser of IIEX events, to further expand the reach and appeal of its job board, currently in its 25th year. WIRe (Women in Research) and ESOMAR are already partners. More

Vevo Hires for New Research and Marketing Role

Jun 19 2023

Music video hosting and streaming service Vevo has appointed former Warner Bros. Discovery exec Julie Triolo in the new role of VP of Research and Marketing, based in New York. More

Accenture to Invest $3bn in Its Data & AI Practice

Jun 19 2023

Professional services giant Accenture has announced a $3 billion investment in its Data & AI practice over the next three years, to help clients across all industries use AI to achieve greater business growth. More

Australia's Are Media in Roy Morgan Social Media Deal

Jun 19 2023

Australian media group Are Media has expanded its partnership with MR firm Roy Morgan to gather exclusive worldwide audience insights from its network of social media channels. More

Rhetorik Launches Neuron360 AI Data Platform

Jun 19 2023

UK-based B2B market intelligence company Rhetorik has launched an AI-enhanced data platform called Neuron360, bringing together 200 million company profiles, 800 million professional people profiles, and 100 million verified contact records. More

WPP's Wavemaker Adds Three to Global Growth Team

Jun 19 2023

WPP's consumer data specialist Wavemaker has expanded its Global Growth team with the appointment of Natalie Yorke as Global Growth Partner based in London; Lynne Reilly as Chief Growth Officer in the Americas, and Natalia Lopez as Head of Growth for Latin America. More

Databricks Funds for Behavioral Data Firm Snowplow

Jun 19 2023

In the US, customer behavior data specialist Snowplow has received an undisclosed amount of funding from Databricks Ventures, the investment arm of data and AI company Databricks. More

GroupM Launches 'Total TV Measurement'

Jun 16 2023

WPP's media investment company GroupM has launched a service called Total TV Measurement, which it says will help its clients in the UK understand the value of addressable TV. More

Walnut Unlimited Expands UK Team with Three Hires

Jun 16 2023

UK insight agency Walnut Unlimited has appointed Yasmin Ramikie and Elaine Thompson as Research Directors, and Bethan Crisp as Associate Director in the Qualitative team. More

MR Job Satisfaction High, Suggests Study

Jun 16 2023

Nearly two thirds (63%) of MR professionals say they are 'very' or 'completely' satisfied with their job, in a survey by non-profit consortium MRII and the University of Georgia. The survey looked in detail at learning and growth opportunities and researchers' satisfaction with them. More

DrivenIQ Fills Out C-Suite

Jun 16 2023

In the US, audience data and ad tech firm DrivenIQ has appointed Samantha Lee as COO, TJ Ceballos as Chief Commercial Officer, and James Dunay as Chief Technology Officer. In addition, Jamie Solis has been named Head of Content. More

Havas Rolls Out CSA Consumer Analytics Brand Globally

Jun 16 2023

Havas Media Network (HMN) has rolled out its CSA consumer behavior specialist business across its global network, promising clients improved understanding of customer data and higher ROI through analytics and machine learning solutions. More

Tapestry Adds Three Research Managers in London

Jun 16 2023

In London, custom MR agency Tapestry Research has appointed Hana Hussein, Rebecca Munns and Danielle Robertson as Research Managers. More

Yahoo Partners for High Attention Segments Offer

Jun 16 2023

In the US, Yahoo Advertising has partnered with attention-based measurement specialist Adelaide to introduce high-attention, pre-bid segments through its Yahoo DSP platform, which includes tools for data analysis, automated bidding and ad campaign optimization. More

Nielsen Debuts Platform for Respondent Level Access

Jun 15 2023

Nielsen has launched a cloud-based platform called Media Data Room (MDR), which provides a means to access and share respondent level analytics from big data sets. The firm says MDR will ultimately replace all its previous forms of data distribution, including FTP and custom apps. More

Board Promotions and New MDs for BVA BDRC

Jun 15 2023

Consumer insight consultancy BVA BDRC has promoted Lucy Watts, James Myring and James Bland to MD roles, overseeing the Financial and B2B, Media, and 'On the Move' divisions, respectively. The firm has also promoted Richard Stevenson and Kiran Kuttappa-Gold to its Board. More

Mediaprobe Hires AJ Johnson as COO

Jun 15 2023

Portugal-based media measurement platform Mediaprobe (previously known as MindProber) has appointed former Kynetec exec AJ Johnson as Chief Operating Officer, based in London. More

Launch for Customer Interaction Analyst Glyphic AI

Jun 15 2023

London-based customer interaction analysis specialist Glyphic AI has launched out of stealth with $5.5m in a pre-seed funding round. More

Huge Launches 'LIVE' Living Intelligence Value Engine

Jun 15 2023

Interpublic Group's digital design and innovation division Huge has launched an AI-powered creative asset analysis tool called Living Intelligence Value Engine (LIVE). The tool analyzes billions of data points from numerous sources to uncover hidden trends and insights in real time. More

STRAT7 Launches 'Path' Customer Centricity Measure

Jun 15 2023

Insight and analytics group STRAT7 has launched a 'customer centricity assessment' tool called Path, assessing clients' ability to anticipate the changing needs of their customer base, rather than simply reacting to change. More

Aha Launches Generative AI-based Analytics Solution

Jun 15 2023

In the US, online qual research platform Aha Insights Technology has launched a generative artificial intelligence-based tool allowing researchers and brand insights teams to 'more completely and efficiently' analyze unstructured MR data. More

Momentive to Return to SurveyMonkey Name with New CEO

Jun 14 2023

Online survey specialist Momentive is to return to its original SurveyMonkey name under the direction of new Chief Executive Officer Eric Johnson. He replaces Zander Lurie, who has stepped down after seven years leading the firm. More

OzTAM CEO Doug Peiffer Steps Down

Jun 14 2023

Australian television audience measurement body OzTAM has announced that CEO Doug Peiffer has decided to step down from his role. He will leave on 1 July and the Board says it has begun a search for a new CEO. More

Cint and PCH in Respondent Access Deal

Jun 14 2023

Automated insight-gathering and sample management platform Cint has partnered with direct-to-consumer portal Publishers Clearing House (PCH), to increase its access to respondents. More

Protobrand Names SVP, Growth Strategist in Canada

Jun 14 2023

Behavioral science and MR consultancy Protobrand has hired Fresh Squeezed Ideas co-founder John McGarr as Senior Vice President, Growth Strategist. He is based in Canada. More

Edelman Business Marketing Rolls Out Globally

Jun 14 2023

In the US, communications giant Edelman has announced the global launch of a unit called Edelman Business Marketing (EBM), offering B2B marketers audience research, thought leadership strategy, content and account-based marketing, demand generation, and earned communications. More

Launch for Insights Sector Branding Agency Rodeo13

Jun 14 2023

Former Savanta AD Norbert Sari has launched a remote-first branding and marketing agency called Rodeo13, to serve clients in the insights industry. More

Blue Yonder Research Expands Leeds-based Sense:Lab

Jun 14 2023

In the UK, Blue Yonder Research has expanded its Leeds-based R&D insight and product testing facility Sense:Lab, with the addition of three new rooms for qual interviews / focus groups. Sense:Lab can now be booked directly by clients as a standalone facility. More

India's Wondrlab Buys Data and Analytics Firm Cymetrix

Jun 13 2023

In India, martech platform Wondrlab has acquired a 51% stake in offshore software development company Cymetrix, which specializes in Salesforce consulting and data analytics. Terms of the deal were not disclosed. More

Donna Burns Rejoins Radiocentre as Head of Insight

Jun 13 2023

UK commercial radio industry body Radiocentre has re-appointed Donna Burns - this time as Head of Insight - after a four-year break from the organisation. More

Marcoms Group MSQ Partners Acquired

Jun 13 2023

Data and tech-enabled marcoms group MSQ Partners has been acquired by private equity firm One Equity Partners for an undisclosed sum. More

Torfac Hires Nurdin to Develop Business in Europe

Jun 13 2023

Canada-based analytics and MR solutions provider Torfac has appointed Izzy Nurdin as Director of Client Development, Europe, based in London. More

Thinks Insight & Strategy Hires and Promotes in London

Jun 13 2023

In London, Thinks Insight & Strategy (previously known as BritainThinks) has made four appointments, including Gabrielle Ferdinand as Research Lead. The firm has also promoted five members of its team. More

Wavemaker Names CEO for Asia Pacific

Jun 13 2023

WPP's consumer data specialist Wavemaker has appointed Sindhuja Rai as Chief Executive Officer in Asia Pacific, based in Singapore. She takes up the role in September, when she will also join the Wavemaker Global Executive team and the GroupM APAC Leadership team. More

Potentia Adds Three to London Team

Jun 13 2023

In the UK, digital market research agency Potentia has appointed three execs - Tom Stacey as a Director, Chase McCulloch as Senior Account Director, and Sarah Condon as Marketing Manager. More

Acxiom Hires Hammerman as Cloud Growth SVP

Jun 13 2023

In the US, customer intelligence company Acxiom has appointed former Adobe exec Judith Hammerman as Senior Vice President of Cloud Growth. More

Tremor, Amobee and Unruly Names to Go in Rebrand

Jun 12 2023

Israel-based ad optimization company Tremor International is changing its name to Nexxen, with its Amobee, Tremor Video, Unruly and Spearad brands all to be replaced. More

RSMB and Streamhub in Cross-Platform Audience Deal

Jun 12 2023

Audience measurement solutions provider RSMB has announced a partnership with analytics and activation tech company Streamhub, promising a 'unique' service for cross-platform measurement of linear and streamed TV viewing. Both firms are UK-based but Japan will be an initial focus. More

Kynetec Buys Machinery Stats Specialist Systematics

Jun 12 2023

Agricultural and animal health analytics and insights firm Kynetec has acquired software development and analytics business Systematics International, which reports on machinery volume statistics for worldwide closed and open data exchanges. More

datafuelX Launches Ad Optimization Platform

Jun 12 2023

TV multi-currency analytics and tech solutions provider datafuelX has announced the launch of M3, a full-service SaaS platform allowing customers to optimize advertising by audience GRPs, impression, eCPMs, index and reach. More

Amplified Intelligence Refines Attention Measurement

Jun 12 2023

Australian-based omnichannel attention measurement company Amplified Intelligence has upgraded its attentionPLAN tool to add what it calls Attention-Adjusted Reach Curve (AARC) functionality - filtering out non-attentive impressions. More

Basis Health Hires in New York

Jun 12 2023

Strategy and insight consultancy Basis has appointed Rory Luk as a Manager in its New York-based health division. More

Kantar to Sell Healthcare Businesses to M3 Global

Jun 9 2023

Kantar has announced its intention to sell its remaining specialist healthcare businesses, Kantar Profiles' Health unit and Kantar Media Healthcare Research (KMHR), to fieldwork company M3 Global Research. More

$53m More for Course5's M&A War Chest

Jun 9 2023

In India, analytics and insights company Course5 Intelligence has raised a further $53m in funding, which will be added to a mergers and acquisitions (M&A) 'war chest' of around $80m. More

SymphonyAI Buys Business Intel Firm 1010data

Jun 9 2023

In the US, enterprise AI company SymphonyAI has acquired business intelligence provider 1010data, for an undisclosed sum. More

Rio SEO Launches Local Experience Platform

Jun 9 2023

Local marketing solutions company Rio SEO, which is in the process of integrating with MR software firm Forsta, has launched the Local Experience (LX) Platform, an integrated suite of local marketing and customer experience solutions. More

Insights Sector Marketing Firm Growgetter Hires Two

Jun 9 2023

In the US, data, insights and analytics sector growth marketing firm Growgetter has appointed Felicia Coppola as Account Director and Christoph Trappe as Director of Content Strategy. More

Forrester Adds Sales and Revenue Ops Tools

Jun 9 2023

US-based tech research and advisory firm Forrester has announced two new research services within its Forrester Decisions suite, covering Revenue Operations and B2B Sales. More

Publicis Launches Creation and Personalisation Tool

Jun 9 2023

Marcoms network Publicis Groupe has launched a service called PX, combining its global audience data, media capabilities, marketing transformation expertise and studio network with Adobe products, to deliver omnichannel content production and personalisation at scale. More

Nielsen Launches Local Streaming Metrix Reports

Jun 8 2023

Nielsen has launched a series of quarterly reports called the 'Local Streaming Insights Quarterly Solution', providing metrics on TV app usage for more than twenty major streaming apps at the local market level. More

Capillary Buys Digital Connect Loyalty Platform

Jun 8 2023

Indian customer loyalty and engagement tech company Capillary Technologies has paid an undisclosed sum to acquire the Digital Connect assets of US-based loyalty program company Tenerity. More

US Husband and Wife Team Launch The Qual Recruiter

Jun 8 2023

In the US, long-time MR sector exec Andrew Postell and his wife Lisa have launched a company called The Qual Recruiter, specializing in providing both B2B and consumer respondents for qualitative research studies. More

GMO Adds PlaytestCloud Games Testing to Asia Panel

Jun 8 2023

Tokyo's GMO Research has partnered with playtesting and games user research platform PlaytestCloud, to offer online user testing services for mobile games on GMO's ASIA Cloud Panel. More

New MR Language Services Firm Launches in US

Jun 8 2023

In the US, linguist Fernando Castro has launched a company called New England Language Services, to help market research agencies and strategy consultancies interview and understand multicultural audiences for the brands they serve. More

Pierrine Opens Offices in Kenya and Ghana

Jun 8 2023

Nigeria-based MR and strategy firm Pierrine Consulting has officially opened offices in Kenya and Ghana, to support clients in the East and West African regions. More

Salesforce Launches AI Personalization Tools

Jun 8 2023

US CRM giant Salesforce is launching two tools - Marketing GPT and Commerce GPT - to help users personalize every campaign and shopping experience with generative AI. More

Circana Hires Chief Financial and Growth Officer

Jun 7 2023

Consumer behaviour specialist Circana, formed from the merger of IRI and The NPD Group, has appointed Anne Bramman as Chief Financial and Growth Officer and a member of its executive leadership team. She starts on June 20th. More

DAS Technology Buys Customer Data Platform 3 Birds

Jun 7 2023

Customer data and experience platform (CDXP) DAS Technology has acquired the assets of CDXP tech company 3 Birds, which delivers SaaS-based marketing, analytics, and consumer engagement solutions to the automobile sector. Terms of the deal were not disclosed. More

Measure Protocol Adds Three in UK, One in US

Jun 7 2023

In the UK, consumer intelligence technology company Measure Protocol has appointed James Guy as Senior Operations and Project Manager, Ben Mills as Head of Platform Sales, and Katya Moskalenko as Product Marketing Manager, as well as US-based data engineer Graham Trail. More

Data Broker Oamo Launches with Pre-seed Investment

Jun 7 2023

In Canada, decentralised data broker Oamo has launched from stealth with a (USD) $1.25m pre-seed investment, which it will use to expand its team and product. More

New Funds for Sports Insights Platform Zoomph

Jun 7 2023

In the US, sports and entertainment partnerships insights platform Zoomph has completed an undisclosed amount of Series A funding, which it will use for product development and to widen its customer base. More

Aktana Adds Product Launch Tool to Life Science Platform

Jun 7 2023

Aktana, which specialises in intelligent customer engagement for the global life sciences industry, has added capabilities to its Contextual Intelligence 360 (CI 360) platform, to support product launches. More

Kantar Ramps Up Creative Testing with LINK+ Launch

Jun 6 2023

Kantar has launched an ad creative testing solution called LINK+, built on its LINK normative advertising database and integrating the firm's ad testing capabilities into one solution, with results available in as little as six hours. More

Ipsos India Names Jyoti Malladi MD, Research

Jun 6 2023

Ipsos has promoted Jyoti Malladi to the role of Managing Director, Research, in India, where she is responsible for business management, driving audience measurement business strategy. She will also oversee the setting up of a media analytics hub supporting the entire APAC region. More

Brightcove Launches Ad Insights Capability

Jun 6 2023

In the US, online video platform Brightcove has launched a solution called 'Ad Insights', to help media companies understand the correlation between ad intensity, viewer engagement and tolerance across dimensions, including players, devices, regions and content. More

Sponsorship Analyst Relo Metrics Hires Nielsen's Shortely

Jun 6 2023

In the US, AI-powered sponsorship analytics platform Relo Metrics has appointed former Nielsen exec Paul Shortely as Chief Revenue Officer. More

Dynata Rolls Out inBrain Rewards Platform in APAC

Jun 6 2023

First-party data platform Dynata has rolled out its proprietary inBrain survey-based monetization platform to the Asia Pacific region - specifically in Australia, India, Japan and New Zealand, with other Asian markets scheduled this year and next. More

Publicis Buys eCommerce Agency Corra

Jun 6 2023

Marcoms network Publicis Groupe has acquired eCommerce agency Corra, which helps clients to serve personalized experiences designed to convert traffic into revenue, especially on mobile. Terms of the deal were not disclosed. More

Neuroscience Firm MindProber Renamed Mediaprobe

Jun 5 2023

Portugal-based consumer neuroscience platform MindProber has been renamed Mediaprobe, reflecting what it says are breakthroughs in 'next-gen measurement' across all media. More

Accenture Buys Predictive Analytics Specialist Nextira

Jun 5 2023

In the US, professional services giant Accenture has acquired Nextira, which uses Amazon Web Services (AWS) to deliver innovation, predictive analytics and immersive experiences for their clients. Terms of the deal have not been disclosed. More

Australia's Radio 360 Launches

Jun 5 2023

In Australia, industry body Commercial Radio & Audio (CRA) is to launch its audience measurement system 'Radio 360' tomorrow, 6th June, with the release of the third GfK metropolitan radio survey of the year. More

Nexxt Intelligence | inca Expands inca SmartProbe API

Jun 5 2023

Conversational AI company Nexxt Intelligence | inca, has updated its inca SmartProbe API to cover twenty languages. The firm has also launched inca SmartProbe Professional with targeted and trained probing capabilities. More

IPG and D-Wave Quantum to Build 'High Value' Audiences

Jun 5 2023

Ad agency network Interpublic Group (IPG) and Canadian quantum computing company D-Wave Quantum have announced they will be collaborating on the research and development of quantum-hybrid applications for customer targeting. More

Inex One Launches Survey Multi-Source Capability

Jun 5 2023

Stockholm, Sweden-based survey vendor marketplace and collaboration platform Inex One has launched a feature called 'Survey Multi-Source Capability', allowing users to collaborate with multiple providers within the same survey project. More

Resonate Launches rAI for Consumer Data at Scale

Jun 5 2023

In the US, consumer data and intelligence specialist Resonate has launched an AI modeling infrastructure called rAI, transforming massive amounts of raw data into continuously updated attributes allowing users to understand some 230 million consumers. More

Kynetec Buys Crop Sector MR Specialist MQ Solutions

Jun 2 2023

Agriculture and animal health specialist Kynetec has acquired MQ Solutions, which provides a monthly price and retailer monitoring service, tracking farmgate prices from dealers of crop protection and crop nutrition products in Brazil. Terms of the deal were not disclosed. More

Seed Funds for Unstructured Data Analyst Beehive AI

Jun 2 2023

In the US, unstructured customer data analysis platform Beehive AI has emerged from stealth mode with a $5.1m seed round of funding, which it will use to 'support rapid growth'. More

UK Pharma Researcher Purdie Pascoe Promotes Two

Jun 2 2023

UK-based pharma researcher Purdie Pascoe has promoted Vanessa Slade to Research Director, while Sebastian Newton moves up to the role of Associate Director. More

Loyalty Platform Capillary Raises $45m Expansion Fund

Jun 2 2023

Loyalty management and customer engagement tech business Capillary Technologies has raised $45m in a Series D round of funding, which it will use to expand its footprint in North America and Europe, and to pursue 'strategic acquisitions'. More

Customer Engagement Platform Braze Buys ANZ Reseller

Jun 2 2023

New York-based customer engagement platform Braze has acquired North Star, its reseller in Australia and New Zealand (ANZ), which will now trade as Braze Australia. Terms of the deal have not been disclosed. More

DoubleVerify Launches DV Marketplace Suite Toolkit

Jun 2 2023

In the US, digital media measurement, data and analytics platform DoubleVerify (DV) has launched a toolkit to enable supply-side and demand-side platforms, marketplaces, ad exchanges, and retail media networks to implement brand safety, fraud, viewability and contextual controls. More

Forsta and Cint Link to Eliminate Ghost-Completes

Jun 1 2023

Research software and solutions firm Forsta has announced a partnership with automated insight-gathering and sample management platform Cint, to fight survey fraud and improve data quality and security for the MR industry. More

VideoAmp and TransUnion Launch Cross-Media Measure

Jun 1 2023

In the US, VideoAmp's TV software and data platform has been integrated with TransUnion's TruAudience marketing solutions business, to create an analytics solution for cross-platform media measurement and optimization. More

QuMind Launches Generative AI Tool

Jun 1 2023

Consumer intelligence platform QuMind has launched the first in a new 'QuAI' product series of generative AI tools, claiming the new solution will reduce the time users require for analysis and report development from 'two days to ten minutes'. More

MDS Launches Insights Solution for Mobile Operators

Jun 1 2023

In the UK, B2B and B2C billing solutions provider MDS Global has launched a marketing decision intelligence platform called MDS DecisionAI, providing insight to mobile network operators (MNOs), mobile virtual network operators (MVNOs) and sub-brands, as well as fixed line operators. More

Touchstone Promotes Two in Quant Team

Jun 1 2023

US-based consumer insights firm Touchstone Research (TSR) has promoted Jillian Brangi and Nicole Mowry to Senior Project Director roles in its Quantitative Research division. More

Apollo Intelligence Adds ML-based Sampling Intel

Jun 1 2023

Apollo Intelligence, which provides insights to the healthcare and life science industries, has upgraded its platform with machine learning (ML) sampling-based intelligence to research the right healthcare professional panelists at the right place and time. More

Prophet and PeakMetrics Target 'Disinformation'

Jun 1 2023

Marcoms group Stagwell has announced that its PR sector predictive AI platform Prophet has partnered with media intelligence platform PeakMetrics to enable clients to counter the threat of online 'disinformation' and 'misinformation'. More

Qualtrics Opens EMEA Headquarters in Dublin

May 31 2023

US-based experience management (XM) platform Qualtrics has opened its Europe, Middle East and Africa (EMEA) headquarters in Dublin City Centre, where it offers access to an XM Innovation Centre focused on AI. More

Hearst Magazines Names SVP of Ad Product and Data

May 31 2023

In New York, Hearst Magazines has named Amazon exec Jennifer Dorre Senior Vice President of Ad Product and Data. She takes up the position on June 5. More

Toluna and FS Firms Launch Consumer Duty Consortium

May 31 2023

End-to-end insight platform provider Toluna and financial services (FS) firms Legal & General and Phoenix have formed the Consumer Duty Consortium to develop a response to meeting the requirements of the new Consumer Duty regulation. More

Audience Targeting Firm Covatic Names CRO and CMO

May 31 2023

In the UK, audience targeting solution Covatic has given its Board Chair, Sarah Lawson Johnston the role of Chief Revenue Officer. In addition, Sarah Whitfield joins the company as Chief Marketing Officer. More

Verve and Alida in 'Full Insights' Partnership

May 31 2023

Culture, community panels and smart digital research specialist Verve and experience management firm Alida have partnered to launch a software and full-service global insights offering. More

Luck and Mancusi's New Growgetter Names First CFO

May 31 2023

In the US, data, insights and analytics sector growth marketing firm Growgetter has appointed Steven Landzberg as its first Chief Financial Officer (CFO). More

Glow Expands Teams in UK, Hong Kong and US

May 30 2023

MR technology platform Glow has appointed Marc Chester and Yige Ma as Sales Directors in the UK and Hong Kong, respectively, while Adam Portner joins the firm's US Advisory Board. More

Funds for Intelligence Platform HR DataHub

May 30 2023

In the UK, human resources insights and benchmarking platform HR DataHub has raised £1.4m, which it will use to further enhance its platform and triple the size of its team in the next eighteen months. More

WPP in Design Content Personalization Partnership

May 30 2023

WPP and graphics technology provider NVIDIA are developing an engine through which the former's artists and designers can create large volumes of more tailored and immersive 3D ad content, such as images or videos; and experiences such as 3D product configurators. More

Data City Launches Real-Time Industrial Classification

May 30 2023

In the UK, data-as-a-service platform The Data City has launched a global real-time industrial classifications (RTICs) product, combining data from the US and the rest of the world with its AI and proprietary data, to analyse companies and industries. More

CleverTap Rolls Out Platform Data Compliance in UAE

May 30 2023

Customer lifecycle and user retention platform CleverTap has rolled out its services in the United Arab Emirates, through data centers hosted on Amazon Web Services (AWS). More

Yabble Launches Research Plugin for ChatGPT

May 30 2023

In New Zealand, insights platform Yabble has launched a plugin on the ChatGPT plugin store, using social media and global trend data alongside AI to generate research samples in minutes. More

ITV Launches Geo-X Campaign Tools for Advertisers

May 26 2023

UK broadcasting group ITV has launched a free measurement consultancy for its advertisers, called Geo-X, providing tools for them to run 'geo experiments' to prove the effectiveness of their campaigns. More

Brandwatch Adds Reddit Audience Research Option

May 26 2023

Brighton, UK-based social media listening and content marketing analytics firm Brandwatch has expanded its MR offering with the addition of Reddit Social Panels, tapping the consumer discussion site's communities and posts for fast, in-depth audience analysis. More

Sprinklr AI Integration Boosts Analysis, Insight Offer

May 26 2023

Customer experience management platform Sprinklr has launched a new offering combining its existing, proprietary AI capabilities with technology from OpenAI. More

Roots Research Hires Head of Business Development

May 26 2023

Former Schlesinger Group VP Kasia Churchill has joined Brighton, UK-based fieldwork and research services provider Roots Research, as Head of Business Development. More

Market Caution Dents Kin + Carta Expectations

May 26 2023

Digital transformation consultancy Kin + Carta has issued a trading update for its full year 2023, which will end in July, reporting reduced expectations and a market 'even more cautious than it expected' at the time of interim results in March. More

Senior Hire for Workplace Analytics Firm SWOOP

May 26 2023

Australia-based digital workplace analytics provider SWOOP Analytics has appointed Gemma Saint as Director of Customer Success and Growth in North America. More

Futurum Buys Marketing Firm Visible Impact

May 25 2023

In the US, tech analyst and research firm The Futurum Group has acquired B2B insight and data-backed marketing services company Visible Impact, for an undisclosed sum. More

Rival Group Promotes Jennifer Reid to co-CEO

May 25 2023

Canada-based holding company Rival Group has promoted Jennifer Reid to the position of co-CEO, alongside her brother Andrew Reid. More

Human8 Partners with Japan's SevenSeas

May 25 2023

Ghent, Belgium-based consumer insight provider Human8, until recently known as InSites Consulting, has partnered with Japan-based SevenSeas Marketing Research, to help the latter develop communities for its clients in Japan. More

QCI to Buy Personality Analysis Firm millionways

May 25 2023

In the US, Quantum Computing Inc. (QCI) has signed a non-binding letter of intent (LOI) to acquire 'emotionally intelligent' AI platform millionways, which uses the Personality Systems Interactive (PSI) theory model to deliver human behavior personality assessments. The deal is valued at up to $2m. More

Funds for DataOps.Live

May 25 2023

In London, data products company DataOps.Live has raised $17.5m in a Series A round of funding, which it will use to further develop its platform and expand its team. More

AppsFlyer Adds PC and Console Measurement

May 25 2023

In the US, mobile app measurement and attribution platform AppsFlyer has expanded its cross-platform capabilities to include PCs and consoles, enabling game developers, marketers and studios to optimize their campaign measurement. More

ISC-CX Debuts 'Review Master' AI Reporting Tool

May 25 2023

Customer experience specialist ISC-CX has launched an AI-powered reporting solution called Review Master, to analyse data from mystery shopping programs, voice of customer initiatives and audits, and help clients make informed improvements to their products, services and operations. More

Publicis Sapient Buys Full Stake in PS AI Labs

May 24 2023

Digital transformation consulting company Publicis Sapient has acquired a full stake in research and development joint venture Publicis Sapient AI Labs (PS AI Labs), whose data scientists and AI specialists are experienced in tackling complex business challenges with predictive analytics. More

Ad Agency Leith Sets Up Standalone MR Offer

May 24 2023

In the UK, Edinburgh and Manchester-based ad agency Leith has launched a standalone full-service market research capability, led by Paul Drawbridge in the newly created role of Research Director. More

Succeet23 and CX Summit Relocate to Wiesbaden

May 24 2023

German trade show Succeet is moving from Munich to a new location: the RMCC (RheinMain Congress Center) in Wiesbaden, located in the greater Frankfurt area. The event will take place on 25 and 26 October. More

Qualtrics Automates Pulse Employee Feedback Analysis

May 24 2023

Experience management platform Qualtrics has added new capabilities to enable its Pulse solution to automatically analyze employees' feedback and then distribute it to their managers. More

Sample Ninja Launches Mobile App for Panelist Engagement

May 24 2023

Panel management platform Sample Ninja has launched a mobile app solution to enhance panelist engagement while doubling up on fraud protection measures. More

Farrar Named First SVP Corporate Innovation at Burke

May 24 2023

US research and training company Burke, Inc. has promoted Thania Farrar to the role of Senior Vice President, Corporate Innovation. More

Hypothesis Hires Mahtaban as Chief Growth Officer

May 24 2023

In the US, insights and strategy agency Hypothesis has appointed former Qualtrics exec Judy Mahtaban as Chief Growth Officer. More

Behaviorally Welcomes Back Yolanda Yao in Shanghai

May 24 2023

US-headquartered shopper and digital marketing consultancy Behaviorally has announced that Yolanda Yao has re-joined the company as Director, Customer Success, based in its office in Shanghai, China. More

Comscore and Adlook in Ad Measurement Deal

May 23 2023

Comscore has partnered with brand growth platform Adlook, promising to help clients 'unlock' the way they measure advertising effectiveness across multiple devices and types of media. More

Jha Named BARC India Chief of Product and Research

May 23 2023

TV audience rating body BARC India has appointed former Nielsen exec Dolly Jha as Chief of Product and Research. More

New CEO for Data Sharing Platform Narrative

May 23 2023

New York-based data collaboration platform Narrative has appointed Tim Mahlman as Chief Executive Officer, replacing company founder Nick Jordan who is moving to a new role within the company. More

Aspect to Open Central Manchester Viewing Facility

May 23 2023

In the UK, Aspect Viewing Facilities is returning to the centre of Manchester with the opening of a new facility next month. The company has run just one facility, in Stockport, for the past two years but says the 'time is right' for a city centre presence again. More

Stravito Names Lloyd Yoo Head of North America

May 23 2023

Stockholm-based enterprise insights platform Stravito has promoted Lloyd Yoo to the role of Head of North America, with American brands accounting for around 40% of the company's business. More

New Funds for Retail Data Provider Datasembly

May 23 2023

In the US, real-time product pricing, promotions and assortment data provider Datasembly has raised $16m in funding, which it will use to bring new tools to the market. More

Rep Data Appoints SVP of Research

May 23 2023

In the US, data collection company Rep Data has appointed Steven Snell as Senior Vice President of Research. More

Meltwater Launches Three AI-powered Tools

May 23 2023

Social media intelligence and analytics specialist Meltwater has launched three AI-powered tools for video analysis, consumer and market insights, and writing assistance. More

System1 Measures Digital Ad Attention and Response

May 22 2023

London-based advertising effectiveness specialist System1 has launched a new service called Test Your Ad Digital, which it says will predict and improve the commercial impact of digital advertising. More

EthOS Launches AI-based Qual Analysis Tool, Instant Insights

May 22 2023

In the US, qualitative and rapid research software developer EthOS has launched a generative AI-based qual analysis tool called Instant Insights More

ESOMAR Extends Bretcha DG Role

May 22 2023

Following the announcement on Friday of the imminent departure of CEO Parves Khan, ESOMAR says it will extend Joaquim Bretcha's interim tenure as Director General to September 2024, helping to provide continuity. More

Funds for Employee Crowdsourcing Insights Firm Groopit

May 22 2023

US-based Groopit, which helps clients crowdsource insights from employees, has raised $3.5m in a seed funding round, which it will use for continued product innovation. More

Funds for Lifecycle Management Firm Successeve

May 22 2023

Customer lifecycle management platform Successeve, which provides scoring and analytics for each stage of the customer journey and has bases in Paris and in Boston, MA, has raised $2m in Seed funding. More

Publisher DDM Launches D/Cipher Ad Targeting Tool

May 22 2023

New York print and digital publisher Dotdash Meredith (DDM) has launched an ad targeting tool called D/Cipher, facilitating intent-based targeting at scale without cookies. More

Course5 Intelligence Raises $28m

May 19 2023

In India, analytics and insights company Course5 Intelligence has raised $28m in a round of funding, which it will use to ramp up its investments in innovation and advanced AI technology including deep learning, computer vision, natural language and generative AI. More

Informa Buys Foodservice Intel Firm Winsight

May 19 2023

Winsight, which provides market intelligence and other information to the global restaurant, non-commercial foodservice and convenience retail industries, has been acquired by London-based Informa, from HPS Investment Partners. Terms of the deal have not been disclosed. More

Qual Research Agency One16 Launches in Singapore

May 19 2023

Former Illuminas MD Frank Ma has launched a qualitative research business called One16 in Singapore, focusing on market / user exploratory studies, concept testing, post-launch tracking and UX research. More

ESOMAR CEO to Depart

May 19 2023

Global trade association ESOMAR is to lose the services of CEO Parves Khan, who has announced she will leave at the end of June, and will focus on charitable and non-exec work before taking up a new as-yet unannounced role. She will also join a new ESOMAR AI Taskforce. More

VideoAmp Offers YouTube Measurement Integration

May 19 2023

In the US, ad measurement, planning and optimization platform VideoAmp has announced it can now measure audience reach and frequency for YouTube campaigns across CTV, desktop and mobile. The integration will be available from the end of the second quarter. More

Tech Target Insight Group Expands to EMEA and APAC

May 19 2023

B2B tech purchase intent data firm TechTarget has announced that its Enterprise Strategy Group has expanded to EMEA and APAC, welcoming Brian McKenna and Aaron Tan as Regional Directors of Analyst Services for the two territories, respectively. More

IAS Wins CTV Viewability Accreditation

May 19 2023

In the US, dital media measurement and verification firm Integral Ad Science has received the industry's first Media Rating Council (MRC) accreditation for Connected TV (CTV) video viewable impressions. More

ClearSale Promotes for CEO Position

May 19 2023

In Brazil, business intelligence provider ClearSale has promoted Eduardo Mônaco to the role of Chief Executive Officer, replacing Bernardo Lustosa who will continue his involvement with the firm as a shareholder and advisor. More

Ipsos Buys Pharma Specialist Shanghai Focus RX

May 18 2023

Ipsos has acquired Shanghai Focus RX Research, aiming to strengthen the expertise of its Pharma Insights business and support its Healthcare Insights division. Terms of the deal were not disclosed. More

Former Kantar Marketer Ralph Risk Launches Own Agency

May 18 2023

In London, long-time Kantar marketer Ralph Risk has launched a consultancy called R.R. Marketing, offering expertise in marketing strategy, digital, events promotion, public relations and marketing communications. More

Suzy Launches 'Explorer' Large Dataset Analysis Tool

May 18 2023

New York-based consumer insights tech firm Suzy has launched a platform called Data Explorer, to help users uncover hidden relationships in their quantitative data with just a few clicks. The launch marks Suzy's initial venture into the use of AI-powered analysis. More

Behaviorally Promotes in Chicago, New York and UK

May 18 2023

US-based shopper and digital marketing consultancy Behaviorally has made three senior promotions: Joe Corace and Grant Montague to Senior Vice President in Chicago and the UK respectively, and Jenna Cippoletti to Director, Client Development in New York. More

Quini Adds mobile Phone Wine Data Service

May 18 2023

Wine consumer sensory and attitudinal data platform Quini has launched a standalone interactive analytics solution, allowing professionals in the sector to view and share wine product insights via their mobile devices. More

Voxpopme Debuts 'First' AI-Powered Video Survey Tool

May 18 2023

Video insights provider Voxpopme has launched what it claims is the first AI-powered video survey - Smart SurvAI - allowing insights professionals to create survey questions with the help of OpenAI's ChatGPT. More

Africa's Pierrine Launches Development Division

May 18 2023

Africa-based MR and strategy firm Pierrine Consulting has launched a Development Studies division in Lagos, Nigeria, to help clients understand the social, economic and political dynamics that shape communities and impact development outcomes. More

$5m Funding for Audience Targeting Solution Covatic

May 18 2023

In the UK, audience targeting solution Covatic has raised $5m in a Series A round of funding, which it will use to scale its audience segmentation tool, A-Type, and its market reach. More

Potentia Hires Ex-BDRC Data Science Exec Ruth Watts

May 17 2023

London-based digital market research agency Potentia Insight has appointed long-time BDRC Continental exec Ruth Watts as Director of Delivery. More

Alation Expands to UK and India, Hires CFO and CMO

May 17 2023

In the US, enterprise data intelligence provider Alation has opened new offices in London, UK, and Chennai, India, while appointing Jill Woodworth as Chief Financial Officer and David Chao as Chief Marketing Officer. More

Snowplow Launches Ad Campaign Effectiveness Measure

May 17 2023

In the US, customer data specialist Snowplow has launched a dynamic solution called Attribution Modeling on the self-managed Snowflake Data Cloud, to give clients real-time insights into advertising performance, and enable campaign optimization in near-real time. More

Coles Supermarkets Names First Chief Customer Officer

May 17 2023

In Australia, supermarket retailer Coles is appointing Amanda McVay as its first Chief Customer Officer. She will join the company on 13 June. More

Brandwatch Adds GPT Tech to Iris AI Engine

May 17 2023

Brighton, UK-headquartered social media listening and content marketing analytics firm Brandwatch has expanded Iris, its AI-based in-app analytics tool, to enable brands to tap into recent advances in GPT technology. More

MediaMath Integrates GumGum's Contextual Intel Tool

May 17 2023

In the US, ad tech firm MediaMath has integrated GumGum's contextual intelligence solution, Verity, into its demand-side platform, as MediaMath's first Media Rating Council (MRC) content-level accredited partner. More

Three Prescient Healthcare Execs Join Company Board

May 17 2023

Biopharma product and portfolio strategy firm Prescient Healthcare Group has added three existing employees to its Board of Directors: Erica Carlisle, Paul Harney and Swati Anand Kkatyal. More

M/A/R/C Buys Multicultural Specialist Horowitz

May 16 2023

In the US, insights and strategy consulting firm M/A/R/C Research has acquired Horowitz Research, for an undisclosed sum. More

EyeSee Promotes Joris De Bruyne to CEO

May 16 2023

Ghent, Belgium-based behavioural research specialist EyeSee has promoted Joris De Bruyne to the position of Chief Executive Officer, succeeding founder Olivier Tilleuil who has moved to a Board position. More

Medallia Names New Finance and Technology Chiefs

May 16 2023

Customer and employee experience specialist Medallia has appointed Dan Madden as Chief Financial Officer and Robert Baca as Chief Technology Officer. More

Burke Inc. Promotes Strunk to Chief Operating Officer

May 16 2023

US research and training company Burke Inc. has promoted Ken Strunk to the role of COO, responsible for all research operations, ensuring the talent and resources across the organization are aligned to match client and business needs. More

Accordion Buys Advanced Analytics Provider Merilytics

May 16 2023

Private equity-focused financial and tech consulting firm Accordion is to acquire Merilytics, which provides advanced analytics, data management and business intelligence. More

SAM Names MD for Germany

May 16 2023

SAM Sensory and Consumer Research has appointed Pushan Tagore as Managing Director, Germany. He replaces Sebastian Graper who will focus on further developing SAM's qualitative research capabilities as International Director Qualitative and Co-Creation. More

Survey2Connect Launches 'XEBO' AI-Powered CX Assistant

May 16 2023

Experience management solutions provider Survey2Connect (S2C) has launched an AI-powered assistant called XEBO, to help businesses 'create surveys swiftly, effortlessly detect pain points in the customer journey, and suggest recommendations to enhance customer experience'. More

New CFO for Digital Experience Analyst Contentsquare

May 16 2023

Digital experience analyst Contentsquare has appointed Benoit Fouilland as Chief Financial Officer, based in Geneva, Switzerland. More

Toluna Buys MetrixLab and Will Partner with Macromill

May 15 2023

End-to-end insight platform provider Toluna has agreed to acquire research solutions provider MetrixLab from its Japan-based owner Macromill, Inc., for an undisclosed sum. Macromill will take a minority equity stake in Toluna and the two will work closely. More

Nielsen Finds Final Replacement for Audio Paper Diaries

May 15 2023

Nielsen has said it will phase out the last paper diaries for radio listening by 2025, replacing them with mobile diaries allowing data collection via mobile phones, tablets and laptops. More

NBCU to Offer Comscore Currency for Local Ads

May 15 2023

Media group NBCUniversal has extended its partnerships with measurement firms Comscore and InnovidXP, allowing advertisers to transact in local markets using the former's data, and analyse impact in more depth via the latter. More

Change of Chair for Pureprofile

May 15 2023

Andrew Edwards has announced his resignation as Chair of data and insights provider Pureprofile, effective immediately, and will be replaced by five-time company-founder and pioneering NASDAQ woman CEO Linda Jenkinson. More

Walr Hires Client Service Leader

May 15 2023

London-based research tech company Walr has appointed former System1 General Manager Stefan Heidenreich as Head of Key Accounts. More

Patchy Q1 Performance but Overall Growth for S4

May 15 2023

Sir Martin Sorrell's S4Capital has reported first quarter revenue up 26.5% to £262m, representing like-for-like growth of 6.1%. Growth came mainly from the new Technology Services division and entirely from the Americas. More

SAM Buys Sensory and Product Researcher PPL Insights

May 12 2023

SAM Sensory and Consumer Research has acquired UK-based sensory and product research specialist PPL Insights, for an undisclosed sum. More

Warner Bros. Discovery Picks 'Measurement Allies'

May 12 2023

Media and entertainment giant Warner Bros. Discovery has announced new measurement and attribution partnerships with 605, ABCS Insights, DISQO, EDO, LoopMe and Pilotyly, to demonstrate the impact of ad campaigns across its portfolio. More

New North of England Office for Bilendi & respondi

May 12 2023

MR sector digital services provider Bilendi & respondi has appointed Tim Corrigan to lead a new sales team, based in a new office in the north of England. More

OneMagnify Acquires Data Science Consultancy RXA

May 12 2023

In the US, marketing and data-driven solutions provider OneMagnify has paid an undisclosed sum to acquire data science consulting company RXA. More

Blue Yonder Hires Qual Insight Director

May 12 2023

North of England-based full service agency Blue Yonder Research has hired Elspeth Bradley for the newly created position of Qualitative Insight Director. More

Further MRC Accreditation for MRI-Simmons

May 12 2023

In New York, consumer insights specialist MRI-Simmons has received continuing Media Rating Council (MRC) accreditation for its consumer study, including the Doublebase USA study and MEMRI analytics tool; and a new accreditation for its Insights Platform. More

TMcK Research Launches Happenin'? Scottish Omnibus

May 11 2023

Glasgow-based Taylor McKenzie Research (TMcK) has launched a quarterly omnibus called Happenin'?, to provide a representative snapshot of Scottish opinion. More

Talking Medicine Adds 'Drug-GPT' Tool to PatientMetRx

May 11 2023

Patient intelligence company Talking Medicines has added a tool called Drug-GPT to its PatientMetRx platform, to provide healthcare ad agencies with insights about the lived experience, opinions and sentiment of patients and healthcare professionals (HCPs). More

Behaviorally Promotes and Hires in Chicago

May 11 2023

US-headquartered shopper and digital marketing consultancy Behaviorally has expanded its Chicago team with the appointment of Julie Jimoh as Vice President, Client Development. She takes over from Joe Corace, who has been promoted to SVP. More

Accenture Invests in Knowledge Graph Platform Stardog

May 11 2023

In the US, Accenture has made an undisclosed amount of investment in enterprise knowledge graph platform Stardog, through its venture capital arm, Accenture Ventures. More

DJS Promotes in Glasgow and Kent

May 11 2023

North of England firm DJS Research has promoted Alex Belcher to Associate Director, based in Glasgow, and Anna Hegarty to Senior Research Manager based in Kent. More

Zendesk Launch Links Brands with Shopper CX Journeys

May 11 2023

In the US, customer experience specialist Zendesk has launched a solution called 'Conversational Commerce', to connect brands with shoppers and their experiences throughout their digital journeys. More

Comscore Revenue and EBITDA Decline

May 10 2023

Comscore has reported a 2.6% drop in Q1 revenue to $91.6m, from $94.0m a year ago, as well as a fall in profit: adjusted EBITDA declined to $5.2m from $6.8m in Q1 2022. More

Dentsu Creative Opens Experience Design and Product Lab

May 10 2023

Dentsu's global creative network Dentsu Creative has launched an Experience Design and Product Lab in Australia, and appointed Gabriel Tamborini to lead it, in the newly created role of Chief Experience and Product Officer. More

NatCen Names New Analysis Team Head

May 10 2023

In the UK the National Centre for Social Research (NatCen) has appointed Lovisa Moller as its new Director of Analysis, heading up the Analysis team. She replaces Josefien Breedvel, who has been awarded a three-year fellowship in children and young people's mental health at King's College London. More

The Forge Hires Innovation Director in Amsterdam

May 10 2023

Strategic insight consultancy The Forge, which is headquartered in London, has appointed Amsterdam-based Joris Westerman as Director of its Innovation practice. More

New Funds for CX and Loyalty Specialist Bond

May 10 2023

Customer experience (CX), loyalty and growth specialist Bond has received an undisclosed amount of 'strategic investment' from private equity firm Mountaingate Capital. More

AMV BBDO Names Robyn D'Arcy Head of Data

May 10 2023

In London, ad agency AMV BBDO has appointed Robyn D'Arcy as Head of Data, responsible for growing the firm's data offering and expanding its areas of expertise. More

Numerator Launches SNAP Consumer Insights Center

May 10 2023

US-based agency Numerator has launched the SNAP Consumer Insights Center, to provide information about shopping trips connected with the SNAP and WIC nutrition programs - and the households using them. More

QuestionPro Buys Patient Safety Group

May 9 2023

Online survey and research services provider QuestionPro has acquired Patient Safety Group (PSG), which offers a tech platform to help health systems and hospitals collect and analyze patient and employee safety insights. Terms of the deal were not disclosed. More

Circana Names President, Global Solutions

May 9 2023

Circana, recently formed from the merger of consumer data and insights firms Information Resources Inc. (IRI) and The NPD Group, has appointed long-time Ford exec Amy Marentic as President, Global Solutions. She succeeds Nishat Mehta who is leaving after six years with the firm. More

Forsta Adds Data Viz Tool to HX Platform

May 9 2023

Research software and solutions firm Forsta has added a self-serve visualization and data storytelling solution called Forsta Studio Canvas to its Human Experience (HX) Platform, combining data with imagery to illustrate the journey of customers and employees. More

Kin + Carta Buys B2B Specialist Forecast Data

May 9 2023

Digital transformation consultancy Kin + Carta has acquired Edinburgh-based Forecast Data, whose AI and machine learning tools help businesses understand, predict and optimise their performance. The deal is valued at an initial consideration of £3m, with a total capped at £13.1m. More

CXM Platform Sprinklr Opens Office in Gurgaon

May 9 2023

Customer experience management (CXM) platform Sprinklr has expanded its presence in India, with the opening of an office in Gurgaon's business district. The firm plans to hire 400 new engineers for the new office by the end of the summer, and add more than 200 interns this month. More

Kantar Public Names Two Population Studies Leaders

May 9 2023

Kantar Public UK has appointed Vicky Petrie and Donna Phillips as Senior Directors in Population Studies. More

Conversation Analytics Platform Summatti Acquired

May 9 2023

Customer operations outsourcing specialist PartnerHero has acquired conversation intelligence platform Summatti for an undisclosed sum. More

EX Firm Simpplr Names First Chief Data Scientist

May 9 2023

Employee experience (EX) platform Simpplr has appointed former Brandwatch exec Aykut Firat as its first Chief Data Scientist. More

MiQ Launches 'Consumer Link' Shopper Intel Solution

May 9 2023

Marketing intelligence provider MiQ has launched a shopper intelligence solution called Consumer Link, combining transaction, media consumption, geo-contextual and behavioral data in a single platform, allowing the creation of personalized campaigns throughout the shopper journey. More

Momentive Cuts Loss in Q1

May 5 2023

SurveyMonkey parent Momentive has reported a GAAP loss of $23.8m in its first quarter, improving on a loss of $35.0m in the same period last year. Revenue was up 2% to $118.8m, from $116.9m in 2022 Q1. More

Keypoint Intelligence Buys ProPrintPerformance

May 5 2023

Print industry insight firm Keypoint Intelligence has acquired ProPrintPerformance, which provides competitive intelligence platforms and training services to sales and marketing professionals in the digital production print industry. Terms of the deal were not disclosed. More

$70m Funding for Employee Experience Firm Simpplr

May 5 2023

In the US, AI-based employee experience (EX) platform Simpplr has raised $70m in a Series D round of funding, which will be invested in company growth and platform expansion. More

Gartner Q1 Revenue Rise Driven by Research Increase

May 5 2023

US-based tech research and consulting firm Gartner has reported an 11.6% increase in first quarter revenues to $1.4 billion, up 14.3% excluding the impact of foreign exchange. In the key Research division, revenue rose 7.1% on a reported basis to $1.2 billion (or 9.5% FX neutral). More

Prevision Launches Tradespeople Omnibus

May 5 2023

In the UK, data collection provider Prevision Research has launched an omnibus service called Trade Tracker, offering access to data on tradespeople such as builders, decorators, electricians, plumbers, handymen and roofers. More

Cision Creates AI Strategy Executive Director Role

May 5 2023

In the US, media intelligence specialist Cision has promoted Antony Cousins to the newly created role of Executive Director of AI Strategy. More

DV Launches Pre-Bid Attention Optimization Segments

May 5 2023

Digital media measurement and data platform DoubleVerify (DV) has added programmatic pre-bid attention optimization segments to its performance solutions, enabling brands and agencies to identify inventory by 'high attention'. More

Canela Media Debuts Hispanic OTT Audience Solution

May 5 2023

In the US, digital media experience specialist Canela Media has launched an advertiser solution called Canela Connect, based on the identification of US Hispanic audiences of English and Spanish language OTT platforms. More

HG Insights Integrates with LinkedIn for Ad Targeting

May 5 2023

In the US, technology intelligence firm HG Insights has added a LinkedIn integration to its platform, allowing users to target prospects based on ideal customer profiles. More

Kantar Launches BrandNow Always-on Tracker

May 4 2023

Kantar has launched an 'always-on' brand performance tracker called BrandNow, delivering daily benchmarks and short-term forecasts for 25 product and service categories. The solution is initially available for tracking US and UK markets. More

Discuss Debuts AI-Based Genie to Automate Qual Tasks

May 4 2023

In the US, research platform provider Discuss has launched a generative AI-based solution called Genie, which uses OpenAI - the engine behind ChatGPT - to carry out qualitative MR admin tasks such as creating summary reports from hours of interviews, in just seconds. More

Full Circle Hires First Chief Revenue Officer

May 4 2023

US-based panel and sample firm Full Circle Research has hired long-time Dynata exec Gabe Dworet as its first Chief Revenue Officer. More

ThinkAnalytics Hires Former TVSquared Leader Kinsella

May 4 2023

Former TVSquared President Jo Kinsella has joined personalized content and viewer insights provider ThinkAnalytics as Strategic Advisor, Advertising. More

Investment Funds for Crowdtesting Firm Testbirds

May 4 2023

Munich-based UX software crowdtesting firm Testbirds has received an undisclosed seven-figure amount of revenue-based loan investment from Round2 Capital, and will use the money to expand its customer base. More

Healthcare Researcher Integro Hires Former Basis Execs

May 4 2023

In the US, full-service pharmaceutical and healthcare insights agency Integro has appointed former Basis execs Marisha Johnson and Paolo Luciano as Directors. More

Ex-Kantar Health Global CEO Cooke to Advise Apollo

May 4 2023

Former Kantar Health Global CEO Lynnette Cooke has joined the Strategic Advisory Board of Apollo Intelligence, which provides data and insights to the healthcare and life science industries. More

Inlight Launches Digital Experience Benchmark

May 4 2023

Australia agency Inlight has launched a service called the Digital Experience Benchmark, to help companies evaluate user experience of a digital product or service against best practice guidelines and heuristics. More

Ex-Unilever Insights Execs Launch i-Genie.AI, Hire Two

May 3 2023

Former Unilever insights execs Stan Sthanunathan and Paul Van Gendt have officially launched a company called i-Genie.AI, to help multinational corporations identify the 'next big thing'. The pair have also hired their ex-colleagues Linda Hoeberigs and Jason Hardman. More

Nielsen Launches ONE Alpha for Content Measurement

May 3 2023

Nielsen has launched a cross-platform solution called Nielsen ONE Content Alpha, to deliver measurement of content viewing across all device types. The solution will continue to evolve with new features and enhancements ahead of its full market availability in the US at the end of 2024. More

S4 Capital Begins Succession Planning for Sorrell

May 3 2023

Digital advertising, marketing and technology services company S4 Capital is working on a succession plan for its founder and Executive Chairman Sir Martin Sorrell. More

Christopher Barnes Named First Escalent President

May 3 2023

In the US, analytics and advisory firm Escalent has promoted Christopher Barnes to the role of President, responsible for leading a global team of execs to grow their sectors; build relationships with clients; and identify opportunities for investment, partnerships and alliances. More

New Funds for Pharma Sector Insights Firm ODAIA

May 3 2023

In Canada, pharma sector predictive insights platform ODAIA has raised $25m in a Series B round of funding, which it will use to continue to evolve its platform and expand its team. More

On Device Hires First ANZ Commercial Director

May 3 2023

Brand measurement company On Device Research has expanded to Australia with the appointment of Mark Griffiths for its newly created role of Commercial Director ANZ. He is based in Sydney, Australia, and his remit is to further expand the firm's brand measurement solutions across the APAC territory. More

Luck and Mancusi Launch Growth Agency for Insights Firms

May 3 2023

Serial research tech entrepreneur Kristin Luck and former Voxpopme Chief Revenue Officer Jenn Mancusi have launched a growth marketing agency called Growgetter, to help data, insights and analytics firms develop through data-driven marketing strategies focused on generating ROI. More

Sky Group Exec Named as Kantar Media Global CEO

May 2 2023

Sky Group's Chief Business Officer Patrick Béhar is joining Kantar Media in September as Global Chief Executive. He will take over from Chris Allen, who has led the exec team since 2022 and will now focus exclusively on his role as Global CFO. More

IAS and Lumen Partner for Improved Attention Measure

May 2 2023

Digital media measurement and verification firm Integral Ad Science (IAS) has partnered with attention measurement platform Lumen Research, to provide clients with an improved way to track which ad impressions have captured attention and are likely to lead to a business result. More

Zappi Expands Amplify with Help from Major Brands

May 2 2023

Automated consumer insights platform Zappi has expanded its Amplify ad development system, co-developed by consumer brands including PepsiCo, McDonald's and Reckitt, to help marketers optimize and validate their digital and TV advertisements at every stage of the creation process. More

Sussman Re-joins Behaviorally

May 2 2023

Former Behaviorally exec Francesca Sussman has rejoined the company as Vice President of TransactionPath Consultancy, which helps clarify the path-to-purchase and decision drivers in a category to understand the moments that influence consumer choice. More

Basis Health Adds Four New Hires in US

May 2 2023

London-based strategy and insight consultancy Basis has appointed Kelsey Fredrick as Operations Director; Josh Tahan as a Director; Sakina Jivanji as Senior Research Executive; and Jane Platt as Research Executive in its Basis Health division in the US. More

Seed Funds for Social Media Analyst CulturePulse

May 2 2023

In Slovakia, social media analytics startup CulturePulse has secured $1m in a seed round of funding, which it will use to expand its team and into new markets. More

Data-Driven Comms Agencies Merge

May 2 2023

In the US, comms agencies Kivit and Subject Matter have joined forced to create a new national agency that combines strategic communications, analytics and insights, government relations, digital strategy, creative content and advertising services. Terms have not been disclosed. More

Empower Translate Names First Chief Revenue Officer

May 2 2023

UK-based insight industry language specialist Empower Translate has appointed Jonny Bates as Chief Revenue Officer (CRO), responsible for all revenue generation processes within the agency. The firm has also hired Adina Salant as Vendor Manager, based in Romania. More

Tasneem Ali Named Head of Ipsos Synthesio UK

Apr 28 2023

Ipsos exec Tasneem Ali has joined the group's AI-enabled social media intelligence business Ipsos Synthesio as its Head in the UK. More

B2B Specialist NewtonX Names New Revenue Chief

Apr 28 2023

In the US, AI-powered B2B insights agency NewtonX has appointed tech industry exec Tim Bruno as Chief Revenue Officer (CRO). More

Pureprofile Expands Panel through ShopBack Deal

Apr 28 2023

Australia-based consumer data company Pureprofile has expanded its research panel through a partnership with AsiaPacific shopping rewards and payments platform ShopBack. Shoppers can earn cashback by completing surveys. More

Norstat to Report on European Consumer Views

Apr 28 2023

Data collection company Norstat has launched an initiative called 'Norstat Quarterly Data', reporting on the views of consumers from fifteen countries across Europe. More

Seed Funds for eCommerce Optimization Firm Luca

Apr 28 2023

San Francisco-based eCommerce revenue optimization firm Luca has raised $2.5m in seed funding, which it will use to scale up its data science and engineering teams, and support more retailers on its platform. More

Rep Data Hires and Promotes for SVP of Sales Roles

Apr 28 2023

In the US, data collection company Rep Data has appointed Anna Pezzulli and promoted Joel Nelson, both to the position of Senior Vice President of Sales. More

Dataseat Hires Former Facebook Data Scientist

Apr 28 2023

In London, programmatic media platform Dataseat has appointed former Facebook data scientist Matina Thomaidou as Vice President, Head of Data Science. More

ONS to Launch Shopping Price Comparison Tool

Apr 28 2023

In the UK, the Office for National Statistics (ONS) is launching a shopping prices comparison tool, to allow users to track average price trends of items relevant to them. More

Lifecyle Marketing Firm Customer Portfolios Acquired

Apr 27 2023

In the US, data-driven marketing company Stirista has acquired lifecycle marketing tech firm Customer Portfolios, for an undisclosed sum. More

Former MP David Miliband Named Kantar Public NED

Apr 27 2023

Kantar Public, the division recently sold to investor Trilantic Europe, has added two Non-Executive Directors (NEDs) to its Global Management Board, including former British Labour Party politician David Miliband. More

IFF Research Promotes Eleven in UK

Apr 27 2023

In the UK, full-service social and MR agency IFF Research has promoted eleven of its employees, including Marc Cranney to Research Director. More

Seed Funds for Automated MR Platform AiFlow

Apr 27 2023

In San Francisco, AI-powered MR platform AiFlow has raised an undisclosed amount of private equity funding, which it will use to bolster technology currently being piloted by three large-cap private equity firms. More

MTM Hires Two Practice Leaders and Head of UX Research

Apr 27 2023

In London, research and strategy consultancy MTM has appointed Jonathan Stone as Director and Head of its Technology & Telco practice; Becky Ferguson as Director and Head of the Media & Advertising practice; and Michael Thompson for the newly created role of Head of UX Research. More

QuMind Appoints Head of Research

Apr 27 2023

UK-based consumer intelligence platform QuMind has appointed Ian Ralph as Head of Research, with responsibility for building a Centre of Excellence for MR and insight techniques. More

Sago Promotes for Chief Product and Technology Roles

Apr 27 2023

US-based international data collection and research tech company Sago has promoted Steve Mast to the newly created role of Chief Product Officer and Carlo Marcelino to Chief Technology Officer, replacing Troy Anderson who has left the company. The firm was previously known as the Schlesinger Group. More

Acast Launches Podcast Audience Segments

Apr 27 2023

Acast has expanded its self-serve podcast ad platform, to enable advertisers to target listeners based on Nielsen audience segments across Acast's more than 92,000 podcasts. The new Audience Segments service is available in the US, Canada and Australia. More

John Lewis Hires First Group Loyalty Chief from Tesco

Apr 26 2023

Retailer John Lewis Partnership has appointed former Tesco exec Emily Wells as its first pan-Partnership Head of Loyalty. The company has also teamed up with Tesco-owned data science firm dunnhumby and loyalty specialist Eagle Eye to deepen its relationships with its 20 million customers. More

System1 Votes to Keep Howell and Kearon in Place

Apr 26 2023

System1 shareholders have voted to keep Non-Executive Chairman Rupert Howell and founder and Executive President John Kearon in their existing roles, following demands for change by two former company execs. More

Ten New Hires for Thinks Insight & Strategy

Apr 26 2023

In London, Thinks Insight & Strategy (previously known as BritainThinks) has appointed Jon Edwards and Isabelle Evans as Associate Directors, while Elsie Lauchlan joins as Research Director. The firm has also made seven other appointments. More

ThinkGen Names New President and Chief Strategy Officer

Apr 26 2023

In the US, full-service pharma market research and consultancy firm ThinkGen has promoted Brian Hull to the role of President, alongside his existing position of Chief Operating Officer. He replaces current President Bart Weiner, who will take up the newly created role of Chief Strategy Officer. More

Further Funds for Podcast Analyst Barometer

Apr 26 2023

Barometer, which helps advertisers pinpoint the most suitable podcasts for their ad campaigns, has raised $2.25m in a seed funding round, which it will use to expand its direct sales and engineering teams, and to invest in R&D for its brand safety platform and its new contextual offering. More

NIQ Launches Omnisales Measure in Western Europe

Apr 26 2023

Consumer intelligence business NIQ, previously known as NielsenIQ, has launched a solution called Omnisales in France, Germany, Italy, Spain, and Great Britain, integrating its data assets across point-of-sale (POS) retail measurement data, and Foxintelligence's online purchase data. More

Big Village Bankruptcy Forces Sale of Insight Unit

Apr 25 2023

Following the news that it filed for bankruptcy in February, US-based ad tech and data company Big Village has sold its Insights and Agency business units to holding company Bright Mountain Media for approximately $20m. More

Alida Adds Mobile Feedback App to TXM Platform

Apr 25 2023

Experience management firm Alida has enhanced its Total Experience Management (TXM) platform, with the addition of a mobile feedback app to help organizations build 'stronger connections with hard-to-reach customers'. More

Kantar Hires Merkle's Hutchinson as CMO, Insights for NA

Apr 25 2023

Kantar has appointed long-time Merkle exec Erin Hutchinson as Chief Marketing Officer, Insights, North America. More

Outbrain Names CTO and Chief Product Officer

Apr 25 2023

In Israel, content discovery and personalisation platform Outbrain has promoted Yonatan Maman to the role of Chief Technology Officer (CTO) and Andraz Tori to the newly created position of Chief Product Officer. More

Seed Funds for Social Media Analyst Measure Studio

Apr 25 2023

In New York, social media analyst Measure Studio has closed a $1.5m round of seed funding, which it will use to further develop its content intelligence platform, ramp up its sales efforts, and accelerate its go-to-market strategy. More

Havas Names MDs for Measurement and Media Experience

Apr 25 2023

Havas Media Group (HMG) has appointed George Papandreopoulos as Global Managing Director of Measurement, based in Madrid; while promoting Jamie Seltzer to the role of Global Managing Director of the new Media Experience (Mx) Analytics practice, based in Boston. More

Nielsen Raises Concerns Over Audience Measurement 'JIC'

Apr 24 2023

In the US, Nielsen says it will not be participating in the 'JIC' formed by a number of broadcasters earlier this year to certify audience measurement providers, unless the new body addresses concerns in areas including methodology, missing platforms, Nielsen IP, and the JIC's relationship to the MRC. More

Launch for foodmrx Consumer Insight Platform

Apr 24 2023

In Manchester, UK, former Insights Family product chief Jonathan Watson has today launched a new insight platform focused on the food and drink sectors, with tools covering brand and media tracking, consumer profiling and trend-spotting, backed by 1,000 shopper interviews each month. More

Pulse Launches Feedback Tool to Hone AI Apps

Apr 24 2023

In New York, zero party data platform Pulse Insights has launched an automated feedback module called AI Tuner, enabling deployment, integration and optimization of AI models and applications powered by them. More

New Strategy Leader for NatCen

Apr 24 2023

Independent UK organisation The National Centre for Social Research (NatCen) has appointed Kris Hicks to serve as its new Executive Director for Diversification and Development, starting in May. More

Objective Platform Names UK MD and DACH Exec

Apr 24 2023

Marketing measurement provider Objective Platforrm has appointed long-time industry exec Roy Patel as UK Managing Director, based in London, while Marc Lücke joins as an Account Executive, based in Düsseldorf. More

AppsFlyer Launches First Country Index Report

Apr 24 2023

Mobile app measurement and attribution platform AppsFlyer has launched its first Country Index Report, ranking mobile app campaign performance across geographical markets. More

Google Merges DeepMind and Brain AI Units

Apr 24 2023

Google has merged its artificial intelligence research units, DeepMind and Brain, to form a new unit called Google DeepMind. More

Norstat Rolls Out TestingTime UX Recruitment in Sweden

Apr 21 2023

European data collection and MR agency Norstat is rolling out its TestingTime self-service user experience (UX) respondent recruitment platform to Sweden. More

Epsilon Adds Samba TV Viewing Data to PeopleCloud

Apr 21 2023

Publicis-owned data company Epsilon is integrating Samba TV's OTT and linear television viewing data into its PeopleCloud, which measures the connection between digital ads and consumer events such as purchases. More

Phebi Adds AI-Generated Summaries

Apr 21 2023

London-based voice analytics firm Phebi, which already uses AI to identify nonconscious emotion, has added generative AI to summarize research results and enable additional interaction with them. More

AMC Global Hires Two, Promotes Seven

Apr 21 2023

In the US, custom MR firm AMC Global has appointed Brad Martinez as Programming & Data Visualization Specialist and Rachel Lenz has a Project Director, while promoting Emily Trentacosta to VP of Strategy & Insights. The firm has also promoted six other employees. More

Gravity Global Hires for New Insights Role

Apr 21 2023

In London, specialist B2B marketing consultancy Gravity Global has hired brand strategist Stephen Cheliotis for a newly created role, Global Brand Insights Director. More

DoubleVerify Hires SVP of Attention

Apr 21 2023

Digital media measurement, data and analytics platform DoubleVerify (DV) has appointed Daniel Slotwiner as Senior Vice President of Attention, overseeing product innovation, go-to-market strategy and commercialization activities, and the development of industry research and performance insights. More

Sprout Social Adds AI Features

Apr 21 2023

In the US, social media engagement and analytics specialist Sprout Social is launching a series of artificial intelligence features, combining its proprietary machine learning (ML) and automation capabilities with OpenAI's GPT model. More

Ipsos Anticipates Good Year Despite Q1 Revenue Dip

Apr 20 2023

Ipsos has reported a 2.9% drop in Q1 revenues to EUR 532m, with organic decline of 2.8%. The firm had said when presenting its 2022 annual results that it anticipated a 'tougher first quarter'. The total is still 26% up on the figure for Q1 2019, pre-Covid, and Ipsos says it expects annual growth of c.5%. More

Samba TV Partners for French Market Solution

Apr 20 2023

US-based cross-screen television insights and analytics provider Samba TV has partnered with European TV analytics provider Admo.tv, to bring a new measurement and attribution solution to the French market. More

Wunderman Thompson Launch Expands Global B2B Offering

Apr 20 2023

Marcoms agency network Wunderman Thompson has expanded its global B2B offering with the launch of an initiative called 'Inspired B2B', bringing together its expertise in creative, business transformation, content, experience, loyalty and personalisation, and commerce. More

Bellwether Suggests MR Budgets Down Again

Apr 20 2023

Companies in the UK are more likely to be seeing MR budget cuts than increases, according to data from the latest Bellwether report from the Institute of Practitioners in Advertising (IPA). In the first quarter of 2023, a net 3.2% of firms reported declining spend. More

New Funds for Social Impact Measurement Firm SVP

Apr 20 2023

In the UK, social impact measurement and monitoring platform Social Value Portal (SVP), has raised £8.5m in a Series B round of funding, which it will use to launch a Social Value Academy to help educate business leaders and embed social value into business decision making and delivery. More

Affinity 'Comet' Ties Advertising to Commerce

Apr 20 2023

In the US, consumer purchase insights company Affinity Solutions has launched an intelligence platform called Comet, which uses consumer purchase signals to help marketers plan, activate and measure media. More

Delineate Re-hires Tony Pelham as Commercial Director

Apr 20 2023

UK-based insights and data firm Delineate has announced the return of its former Business Development Director Tony Pelham to the company as Commercial Director. More

WPP Buys 'Sonic Branding' Agency amp

Apr 20 2023

WPP has acquired 'sonic branding' agency amp, which employs a 'Sonic DNA' design approach and 'Sonic Hub' creative platform to analyse, create and manage clients' music and sound assets. Terms of the deal were not disclosed. More

Dentsu Launches Global Sports Analytics Division

Apr 19 2023

Dentsu Sports International has launched a 'sports analytics' division, which brings together the research, data and analytics capabilities of MKTG Sports + Entertainment, Sponsorship Research International (SRi) and Dentsu-owned Merkle. The initiative is led by Glenn Lovett as Global MD. More

Yabble Hires Doug Guion as First Chief Growth Officer

Apr 19 2023

New Zealand-headquartered AI-based insights platform Yabble has hired long-time industry exec Doug Guion for its newly created role of Chief Growth Officer. He is based in the US. More

Ad Sector Data Firm Optable Raises Expansion Funds

Apr 19 2023

In Canada, ad sector data collaboration platform and clean room solution Optable has raised $20m in a Series A round of funding, which it will use to expand its global presence, technical talent, and product development, focusing on building new data collaboration solutions. More

Paradigm Sample Promotes Two for Senior Exec Team

Apr 19 2023

US-based Paradigm Sample has promoted Adam Jolley to the role of President, while Steve Danziger moves up to the position of Senior Vice President of Paradigm Innovation Labs. Both are newly created roles. More

CallMiner Integrates Zoom Meetings for Customer Insight

Apr 19 2023

Conversation intelligence specialist CallMiner has announced an integration with Zoom Meetings, to provide clients with customer insights to improve the effectiveness of their service, support, sales, compliance and product development teams. More

Digital Analytics Firm Amplitude Names Next CRO

Apr 19 2023

In the US, digital analytics platform Amplitude has appointed former Microsoft exec Nathaniel Crook as Chief Revenue Officer. He takes over from Matt Heinz, who is leaving in mid-May, after a hand-over period. More

Forsta Adds 'Discussions' Video Focus Group Tool

Apr 18 2023

Research software and solutions firm Forsta has launched a qual research tool called Forsta Discussions, allowing clients to plan, conduct and monitor video focus groups within its 'Human Experience' (HX) platform. More

Sorrell Undergoing Further Treatment after Surgery

Apr 18 2023

Sir Martin Sorrell, founder and Executive Chairman of digital advertising, marketing and technology services company S4 Capital, is undergoing 'further preventative treatment' following keyhole surgery in February to remove a tumour. More

Kadence Hires Former FA Insight Leader

Apr 18 2023

Global MR agency Kadence International has appointed former Football Association (FA) insight leader Harriet Jowett as Insights Director and Head of People and Culture. She is based in the UK. More

Meltwater Launches Enterprise Intelligence Suite in APAC

Apr 18 2023

Social media intelligence and analytics specialist Meltwater has launched its Enterprise Intelligence suite of tools in the APAC region. The firm has also hired two senior execs as part of its 'enterprise push'. More

Human8 Moves Thompson for MENA Expansion

Apr 18 2023

Consumer insight provider Human8, until recently known as InSites Consulting, has expanded its services to the Middle East & North Africa (MENA) region, where Senior Business Director Kurt Thompson will lead activies from Dubai, UAE. More

Category Management Firm Insite AI Names EVP Strategy

Apr 18 2023

Insite AI, which develops software to help consumer brands optimize their in-store pricing, assortment, placement and forecasting, has appointed former Coca-Cola exec Capri Brixey as Executive Vice President, Strategy Consulting. More

McCann Worldgroup Hires 'Chief Audience Architect'

Apr 18 2023

Ad network McCann Worldgroup is hiring Nathan Brown in the new role of Global Chief Audience Architect, responsible for building an Audience Planning Global Practice, providing an understanding of people and their behavior across devices, content and platforms. More

ID Data Firm lockr Raises Pre-seed Funds

Apr 18 2023

In New York, consumer digital identity, consent and data platform lockr has raised $2.5m in a pre-seed round of funding, which it will use to expand its six-person team and publisher network, and to build new consumer tools. More

Ad Targeting Firm Semcasting Adds Three to US Team

Apr 18 2023

US-based cookieless targeting specialist Semcasting has hired Dan Green as its first Chief Revenue Officer; Justin Thompson as General Manager of Identity and Healthcare Services; and Ryan Calabrese as Vice President of Business Development - Healthcare, Pharma and Financial Services. More

MRC Restores Approval for Nielsen National TV Ratings

Apr 17 2023

In New York, the Media Rating Council (MRC) has reinstated accreditation for Nielsen's National Television Audience Measurement (TAM) service, which it suspended in September 2021. The move comes just in time for the start of the 2023-24 upfront ad planning and buying season. More

Shapiro+Raj Names Five Leaders

Apr 17 2023

Brand and marketing insights company Shapiro+Raj has appointed Carrie McDowell as Director, Quant Operations; Adam Weil as Director, Life Sciences; Samantha DuBois as Director, Strategy; and Jaspal Singh as Director of People. Meanwhile Carol Tobler is promoted to Senor Director, Marcoms. More

London Office and Hire for Episto

Apr 17 2023

Paris-based social media-sampled insights firm Episto has opened an office in London, and appointed former Nielsen and Lucid employee Julie Tebeka to lead it. More

EFAMRO Adds Corporate Membership Option

Apr 17 2023

EFAMRO, the European federation of MR trade associations, has added a membership package for companies in countries with no official organisation representing the market and social research sector. More

FactWorks Names Anchal Chhabra co-CEO

Apr 17 2023

MR and analytics company FactWorks has promoted Anchal Chhabra to the role of co-Chief Executive Officer at its office in San Francisco. She will work alongside current CEO and company owner Axel Bichler. More

Altiant Expands Millionaire Media Analysis in Asia

Apr 17 2023

Luxury markets specialist Altiant has expanded its Millionaire Media Consumption Subscription service to Hong Kong and Singapore. More

Seed Funds for Analytics Platform Rupert

Apr 17 2023

In the US, analytics distribution platform Rupert has raised $8m in a seed round of funding, which it will use to invest in its product, add features and integrations, and scale go-to-market efforts. More

Amplified Intelligence Launches New Attention Tool

Apr 17 2023

In Adelaide, Australia, attention measurement firm Amplified Intelligence has launched a tag-based system for measuring the attention paid to ad campaigns, allowing for their real-time, in-flight optimisation. More

Big Window Hires Makhani for Director Role

Apr 17 2023

In the UK, specialist financial services (FS) and ageing research agency Big Window has hired long-time FS researcher Santosh Makhani as Research Director. More

Shakespeare to Leave YouGov CEO Role

Apr 14 2023

YouGov has appointed Meta Platforms exec Steve Hatch as Chief Executive Officer from 1st August. He will take over from co-founder Stephan Shakespeare, who will become Non-Executive Chair, replacing Roger Parry. More

M3 Global Buys Healthcare Specialist Med Planet

Apr 14 2023

Healthcare fieldwork specialist M3 Global Research has acquired Med Planet, which provides qual MR services to the healthcare industry. Terms of the deal were not disclosed. More

More Funds for B2B Intel Platform AlphaSense

Apr 14 2023

Market intelligence platform AlphaSense has raised $100m as an add-on to its 2022 $225m Series D financing round, which it will use for continued deployment of advanced AI capabilities that speed up the research process for business and financial professionals; and for acquisitions. More

Healthcare Specialist Apollo Adds Two to Senior Team

Apr 14 2023

Apollo Intelligence, which provides data and insights to the healthcare and life science industries, has appointed Kelley Schudy as Chief Global Commercial Officer, while Chris Mars joins as EVP of Sales for its InCrowd subsidiary. More

ReBid Debuts GPT Tool to Analyze Past Campaign Data

Apr 14 2023

Dubai-based ad and marketing intelligence provider Re-Bid has launched a GPT-based AI assistant to analyze past campaign data from more than twenty AdTech platforms. More

Momentive Launches New Survey Tools in UK and Ireland

Apr 14 2023

Momentive has rolled out three recently launched survey creation features for SurveyMonkey Enterprise and paid customers in the UK and Ireland. More

ThinkNow Launches 'Base' Panel Management Software

Apr 14 2023

US Hispanic and multicultural markets research specialist ThinkNow has launched proprietary panel management software called ThinkNow Base. More

M-Brain Launches Trend Detection Tools

Apr 14 2023

Finnish competitive intelligence provider M-Brain has launched trend detection tools, allowing users to pull insights from news, trade articles and industry databases, regardless of topic or industry. More

Philippine Broadcasters Expand Kantar Contract

Apr 13 2023

Kantar Media has been commissioned by the Association of Philippine Broadcasters (KBP) to conduct a series of radio surveys which will serve as the country's currency for radio audience measurement. More

Nielsen Debuts 'Total Line Reporting' for Audio

Apr 13 2023

Nielsen has launched an audio measurement service called Market-Wide Total Line Reporting (TLR) to enable clients in PPM (Portable People Meter) markets to gain a market-wide view of streaming audio consumption. More

European Launch for Savanta MillionaireVue Omnibus

Apr 13 2023

Next15 insight subsidiary Savanta has rolled out its MillionaireVue quarterly omnibus in six European markets - France, Germany, Italy, the Netherlands, Spain and Switzerland. More

MRC Revokes Accreditation for Comscore's Media Metrix

Apr 13 2023

In the US, the Media Rating Council (MRC) has 'formally revoked' accreditation of Comscore's Media Metrix (MMX) desktop digital audience measurement service, a year after putting it on 'hiatus'. More

Ipsos Promotes for Creative Excellence Leadership Role

Apr 13 2023

Ipsos has promoted Pedr Howard to the newly created role of Executive Vice President and Head of its Creative Excellence team in the US. More

M/A/R/C Research Hires Six

Apr 13 2023

US-based insights and strategic consulting firm M/A/R/C has appointed Michelle Sugent, Sarah Eaton and Sara Cerra as Directors, while Sherry Mohanty joins as Client Support Manager, Matt Ruppe as Client Support Director, and Tyler Konan as Director of Development. More

RED C Hires Three Former Kantar Ireland Executives

Apr 13 2023

In Ireland, RED C has hired long-time Kantar exec Robin McGhee as a Director, to focus on qual research and further developing the group's strategic planning offer. Meanwhile two other former Kantar execs, Aya Sako and Patrick McHugh, are also joining the team. More

Prodege Adds Two to UK Sales Team

Apr 13 2023

US-based online consumer research and rewards platform Prodege has appointed Stuart Gullock as Vice President, Sales and Rajdeep Chana as Director, New Sales. Both are based in the UK. More

Jibunu Releases QA Note Tool for Survey Review Process

Apr 13 2023

US-based MR tech and survey programming firm Jibunu has launched a solution called QA Note Tool, to help improve the survey review process for internal teams and their clients. More

Escalent Buys Omnicom's Hall & Partners and C Space

Apr 12 2023

Analytics and advisory firm Escalent has acquired brand and communications research consultancy Hall & Partners and online community specialist C Space from marcoms giant Omnicom. Terms of the deal have not been disclosed. More

Kantar Makes Three Senior MEA Promotions

Apr 12 2023

Kantar has made three senior promotions in the Middle East and Africa Region (MEA), including Ndeye Diagne to the role of Managing Director, West, East & Central Africa, and a seat on the MEA Leadership team. More

QuMind Debuts Emoji-based Consumer Sentiment Measure

Apr 12 2023

Consumer intelligence platform QuMind has developed an analysis approach called the QuMind Sentiment Index, which instead of using a numerical score, presents a grid of emojis and asks the respondent to choose the most appropriate 'face' based on their actual experience. More

GfK Hires Long-time Kantar Exec Jeremy Coen

Apr 12 2023

In the US, GfK has appointed long-time Kantar exec Jeremy Coen as Commercial Account Director, responsible for Midwest liaison for CPG brands and other key verticals. More

MarketCast Names Debra Meyer Chief Revenue Officer

Apr 12 2023

In the US, MarketCast has appointed former Criteo exec Debra Meyer as Chief Revenue Officer, to lead all commercial sales efforts and drive sales strategy and opportunities across the firm's Research and Ad Solutions businesses. More

Opinium Names VP of Research in New York

Apr 12 2023

In the US, research and insights agency Opinium has appointed Mark Petrone as Vice President of Research. He is based in New York. More

Ipsos' Xperiti Debuts B2B Respondent Verification Tool

Apr 11 2023

Ipsos-owned B2B researcher Xperiti has launched a solution called Vepp, which it says will flag fraudulent profiles and ensure that only genuine respondents can participate in online surveys and panels. More

dunnhumby Names New CTO

Apr 11 2023

In London, customer data science specialist dunnhumby has appointed Ben Burdsall as Chief Technology Officer (CTO), leading the global engineering function which is responsible for the design, build and operation of technology solutions. More

Seed Funds for 'Digital Cloning' MR Firm Native AI

Apr 11 2023

New York-based market intelligence platform Native AI has raised $3.5m in a seed funding round, to expand its services helping brands to digitally clone their target customers into test groups, ask them questions and instantly get actionable recommendations. More

Qual Recruitment Firm Focus Insite Promotes Five

Apr 11 2023

In the US, qual MR recruitment specialist Focus Insite has promoted Stephanie Tatum to Director of the Consumer Division, Elisa Garcia and Ruth Lasley to Project Manager, and Haley McInturff and Sarah Smith to Assistant Project Manager. More

Emplifi Upgrades CX Platform with Unified Analytics

Apr 11 2023

Customer experience (CX) platform Emplifi has added 'unified analytics' to its platform, bringing together paid, earned and owned social media, competitive analysis and voice of customer (VoC) tools. More

Funds for Auto Data Firm CerebrumX Labs

Apr 11 2023

Novi, Michigan-based, AI-driven automotive data services provider CerebrumX Labs has received an undisclosed strategic investment from mobile tech veteran BlackBerry, which it will use to ramp up the delivery of data-driven in-vehicle products and services. More

Mobile Gaming Platform Skillprint Adds Ratings Service

Apr 11 2023

In the US, AI-powered mobile gaming platform Skillprint has launched a new ratings service for games, based on a combination of neuroscience research and machine learning. More

Habu Deal Adds Third Party Data to Clean Room

Apr 11 2023

US-based clean room software developer Habu has partnered with data collaboration platform Narrative, to enable organizations to buy, sell and share third party data. More

Kantar Launches China Panel, Expands in India

Apr 6 2023

Kantar has announced a new growth strategy for the APAC region; launched a tailored platform in China; and plans to quadruple the size of its Indian panel. More

Canvs Launches AI Story Assist

Apr 6 2023

Text analyst Canvs AI has launched a solution called AI Story Assist, which promises more efficient delivery of insights from unstructured feedback, and instant transformation of open-ended text from surveys, social media and online reviews into a natural language summary. More

Nielsen Launches Local TV OTT Measure

Apr 6 2023

Nielsen has launched a local TV measurement service for OTT and streaming apps, delivered through connected TV devices, apps and / or web sites, and viewed on the TV screen. More

Fors Marsh Buys Social Impact Agency Brunet-Garcia

Apr 6 2023

Behavioral science-focused social research agency Fors Marsh has acquired full service social impact marketing firm Brunet-García. Terms of the deal have not been disclosed. More

Amplitude Upgrades A/B Testing and Experiment Platform

Apr 6 2023

In the US, digital optimization specialist Amplitude has enhanced its product experiment platform, Amplitude Experiment, to help simplify A/B testing and run concurrent experiments without exposing users to more than one testing scenario at a time. More

More Funds for Real Estate Data Intel Firm RealSage

Apr 6 2023

In Canada, multifamily real estate intelligence provider RealSage has raised $1.6m (CAD 2.1m) in a new funding round, which it will use to expand across North America. More

PR Council Offers Members Glimpse DIY Access

Apr 6 2023

In New York, membership association the PR Council (PRC) has signed a deal with real-time insights provider Glimpse, allowing members to create and run general population studies using the firm's self-service platform. More

Illuminera Sells DBM Atlas to RFI Global

Apr 5 2023

In Australia, insight-driven marketing group Illuminera has sold its financial services (FS) behaviour profiles dataset DBM Atlas to FS sector insights specialist RFI Global, for an undisclosed sum. Following the sale, Illuminera is bringing together its DBM Social and 3arc divisions. More

GfK and Minderest in Pricing Intelligence Partnership

Apr 5 2023

GfK and price intelligence company Minderest have partnered to provide retailers and manufacturers with a 'comprehensive overview' of current prices in their markets, as well as recommendations for price adjustments, using the latter firm's smart updating online shelf price information. More

Ipsos to Add Two to Board of Directors

Apr 5 2023

Ipsos is planning to add two new members to its Board of Directors - Àngels Martín Muñoz, currently General Manager for Olympics at Atos; and Florence Parly, former Minister of the French Army. Their appointment is subject to a vote at the firm's AGM on 15th May. More

Quantexa Gains Unicorn Status with New Funding Round

Apr 5 2023

British big data-based decision intelligence firm Quantexa has announced a $129m Series E round of funding, which values the company at $1.8 billion. More

Onclusive Launches CEO Index for US and Europe

Apr 5 2023

PR and comms monitoring group Onclusive has launched a CEO Index, analysing media coverage of the leaders of the US and Europe's biggest listed companies. BP's Bernard Looney has been named top ranking CEO in the UK, based on an overall impact score. More

beaconsmind Buys Location-based Data Firm Socialwave

Apr 5 2023

Swiss firm beaconsmind, a developer of location-based marketing software, has acquired German guest data and marketing service provider Socialwave for EUR 10m. More

Kantar's Ad Intelligence Brand Vivvix Names CCO

Apr 5 2023

In New York, Kantar's recently formed ad intelligence business Vivvix has appointed Matt Young as Chief Commercial Officer, responsible for all global revenue, customer success and commercial operations. More

Foodservice Market Analyst Brizo Data Raises $12m

Apr 5 2023

In Canada, foodservice market analytics specialist Brizo Data has raised $12m in a Series A round of funding, which it will use to accelerate growth and expand into new markets. More

STRAT7 Buys Customer Consultancy Rainmakers CSI

Apr 4 2023

Global insight and customer analytics group STRAT7 has acquired UK-based strategy, insight and planning consultancy Rainmakers CSI for an undisclosed sum. The company will be integrated into Incite, which STRAT7 acquired in 2021. More

ICO Fines TikTok £12.7m for Misusing Children's Data

Apr 4 2023

In the UK, the Information Commissioner's Office (ICO) has issued a £12.7m fine to short-form video hosting service TikTok for a number of breaches of data protection law, including failing to use children's personal data lawfully. More

Thoma Bravo Merges UserTesting and UserZoom

Apr 4 2023

Video-based insight provider UserTesting and user experience (UX) specialist UserZoom have merged under the former's brand name. The merger follows the separate acquisitions of the two companies by private equity firm Thoma Bravo. More

dunnhumby Names Leader for India

Apr 4 2023

Consumer data science specialist dunnhumby has appointed Prithvesh Katoch as Head of dunnhumby India, where the company employs more than 730 professionals. He adds the role to his existing position as Global Head of Client Data Services. More

Former Epsilon Data President Stacey Hawes Joins MERGE

Apr 4 2023

In the US, Epsilon's former Data Practice President Stacey Hawes has joined marcoms company MERGE as Chief Performance and Data Officer, based in Denver. More

Merged Echobot and Leadfeeder Renamed Dealfront

Apr 4 2023

European sales intelligence provider Echobot and web visitor intelligence tool Leadfeeder will now operate under the name Dealfront, following the merger of the two firms' teams and products last year. More

MRI-Simmons in Advanced Ad Deal

Apr 4 2023

US consumer insights provider MRI-Simmons and Spanish-language media company TelevisaUnivision have partnered to enable advertisers to use the former's psychographic and behavioral consumer variables, including insights into English and Spanish-speaking Hispanics. More

Delineate CEO Passes Baton Back to Founder

Apr 3 2023

Ben Leet has stepped down as CEO of UK-based insights and data firm Delineate, with former CEO and company founder James 'JT' Turner resuming the role. More

Nebu Data Breach Hits Dutch MR Firms

Apr 3 2023

Netherlands-based agencies Blauw and USP are among the customers of MR software supplier Nebu affected by a security breach which may involve data on around two million residents of the country, according to press reports. More

Allison+Partners Launches 'M365' Multicultural Offer

Apr 3 2023

Marketing and communications agency Allison+Partners has launched a multicultural marketing offering called M365, comprising a team with expertise in 'ensuring diverse consumer groups are seen, heard and valued every day of the year'. More

MACH Vendor Specialist Hires, Launches New Division

Apr 3 2023

In Amsterdam, international branding agency The BaaS Company has appointed Sonja Keerl as Associate Partner and Director of a new go-to-market practice (GTM). This will help B2B tech scale-ups with their product value proposition, target audience definition and competitive analysis. More

Mediatel Becomes Adwanted UK

Apr 3 2023

British-based Mediatel is to rebrand with the name of its parent group Adwanted, two years on from its acquisition by the US- and France-focused company. The firm tracks trends across digital and traditional media. More

Funds for Experience Testing Firm HeadSpin

Apr 3 2023

Data science and real-world testing provider HeadSpin has announced a strategic investment from Atlassian Ventures. Funds will drive its development of tools for DevOps teams, as well as 'synthetic observability' features, promising clients faster time to market and better product quality. More

Senior Promotions for Mindshare UK

Apr 3 2023

Mindshare UK has appointed Alexis Faulkner as Chief Transformation Officer, leading the group's Insights, Technology and Analytics and Digital Planning teams; and Richard Kelly as Chief Solutions Officer. Both are new roles. More

S4 Revenue Passes Billion Pound Mark

Mar 31 2023

Sir Martin Sorrell's S4 Capital has reported full-year revenues of £1.07bn, representing like-for-like organic growth of 25.8%. Operational EBITDA was £124m, up sharply in H2 to over £90m versus £30m in H1. More

Sprinklr Taps OpenAI Models for Self-Service CXM Launch

Mar 31 2023

In New York, CXM platform Sprinklr has launched a self-service version of its social media management solution Sprinklr Social, including publishing, engagement and reporting tools integrated with OpenAI's generative AI models. More

RED C Adds Two to Group Management Team

Mar 31 2023

Dublin and London-based researcher RED C has added Ciara Reilly and Bryan Cox to its Group Management Team. More

Converseon Taps LLM Expertise for Platform Upgrade

Mar 31 2023

Consumer intelligence provider Converseon has released a new version of its Conversus no code NLP (natural language processing) platform, integrating large language models (LLMs) and fine-tuned task specific models built with GPT assistance to make sense of unstructured conversation data. More

Funds for Conversation Data Specialist Dashbot

Mar 31 2023

Tampa, Florida-based Dashbot, whose platform pulls in conversation data to clean, store and analyse, has raised $6 million in a Series A round of fundraising. More

NuMind Wins Funds for Modelling and Analytical Tool

Mar 31 2023

Software developer NuMind has closed a $3m seed funding round, which it will use to continue building its NLP tool focused on 'text understanding'. More

Ipsos Partners with Video Feedback Firm Discuss

Mar 30 2023

In the US, Ipsos has partnered with video feedback platform Discuss to enhance its offering in live virtual feedback and fast online qual, among other areas. More

Funds for eCommerce Analytics Platform Birdseye

Mar 30 2023

Toronto-based eCommerce analytics platform Birdseye has raised $500k in a pre-seed round of funding, which it will use to expand its engineering team and continue developing its AI-powered technology. More

OpinionWay Expands Luxury Offer with Three Hires

Mar 30 2023

Paris-based OpinionWay has appointed long-time BVA execs Lea König and Truong Nguyen as joint leaders of its new Mystery Shopping Luxury division, while Sophie Archambot Corbière joins from Strategir to take over the management of the Corporate & Marketing Luxury division. More

System1 Adds Audio to 'Test Your Ad' Tool

Mar 30 2023

Behavioural science-based marketing and MR consultancy System1 has added an audio-only element to its 'Test Your Ad' tool, allowing advertisers to optimise their audio ads for different audiences. More

Merkle Names New ANZ Chief

Mar 30 2023

Data-driven customer experience management (CXM) company Merkle has promoted Steve Yurisich to the role of Chief Executive Officer for Australia and New Zealand, as John Riccio moves to the position of APAC CEO. More

Seed Funds for eCommerce Returns Data Firm Two Boxes

Mar 30 2023

In the US, eCommerce returns data specialist Two Boxes has emerged from stealth with a $4.5m seed round of funding. Money will be used to grow the firm's engineering team, expand its product offering and presence across North America, and further develop its analytics capabilities. More

CIMM Launches Study on Use of Smart TV Viewing Data

Mar 30 2023

In the US the Coalition for Innovative Media Measurement (CIMM) has launched a study evaluating opportunities to improve the use of Smart TV data in measuring advertising and programming. More

Comscore Extends 48-Hour TV Reporting

Mar 29 2023

Comscore has expanded the 'Pulse' feature within its TV measurement solution, to provide clients with 48-hour TV measurement nationally, as well as in all 210 US media markets. More

Norstat Netherlands Hires Massen as Head of Quant

Mar 29 2023

European data collection and MR agency Norstat has appointed former InSites Consulting exec Kjell Massen as Head of Quantitative and Business Development in the Netherlands, starting this Friday. More

Veridata Insights Expands Team in India and US

Mar 29 2023

US-based data collection firm Veridata Insights has added five new employees to its team, including Vinay Kumar Singh as Associate Director of Panel Operations and Supply, and Karan Jaiswar as Senior Data Analyst of Survey Solutions, both based in India. More

Making Science Names Chief Revenue Officer

Mar 29 2023

Digital advertising, analytics and eCommerce firm Making Science has appointed former Head of Google Analytics 360 Toby McAra as Chief Revenue Officer, based in London. More

Prescient Adds Three to Medical Center of Excellence

Mar 29 2023

London-based biopharma product strategy consultancy Prescient Healthcare Group has added three Directors to its Medical Center of Excellence: Michaela Scheiner, Navi Singh Parmar and Sanam Sikander-Rehman. More

Conjointly Offers Grant to Analyse AI Safety with MR

Mar 29 2023

In Australia, survey platform Conjointly is offering an AUD 20k research grant, open to researchers from any field who are interested in applying market research techniques to the problem of AI safety. The grant is open to both individuals and teams. More

WPP in Personalization Partnership

Mar 29 2023

WPP has partnered with New York-based customer engagement platform Braze, promising brands the ability to deliver personalized interactions to consumers across multiple channels. More

ARF Recommends Update for TV Households Definition

Mar 28 2023

The Advertising Research Foundation (ARF) has issued a call for a change to the way the industry defines the basis of television audience measurement - away from 'TV households' to 'TV-accessible' households (TVA), covering those that do not own a set, but view content through other devices. More

Growth Funds for Retail Intelligence Specialist EDITED

Mar 28 2023

Retail intelligence provider EDITED has raised $15m in growth funding, which it will use for further product development, to invest in partnerships, and for 'opportunistic' mergers and acquisitions. More

WPP Acquires Data-led Influencer Agency Obviously

Mar 28 2023

Marcoms group WPP has acquired tech-led social media influencer marketing agency Obviously, which offers enhanced data to deliver real-time campaign and audience insights. Terms of the deal have not been disclosed. More

Reveal Mobile Launches Measure for Live OOH Campaigns

Mar 28 2023

In the US, location intelligence specialist Reveal Mobile has launched an out-of-home (OOH) campaign measurement solution, that shows incrementality for audiences exposed to an OOH ad while the campaign is running. More

DDB Partners for Behavioural Intelligence Group Launch

Mar 28 2023

Advertising and marketing network DDB Group Singapore has partnered with Temasek Polytechnic to launch the Behavioural Intelligence Group (BIG), which applies behavioural science to marketing, to examine an audience's abilities, motivations, and contextual influences on actions. More

ViewersLogic Hires Single-Source Data Panel Leader

Mar 28 2023

In London, consumer behaviour data company ViewersLogic has hired Shahnawaz Ahmed to head up its new Single-Source Data (SSD) Panel. More

Blue Marble Adds Three to Research Team

Mar 28 2023

In the UK, social and MR agency Blue Marble has appointed behavioural change specialist Emily Pechey as Research Manager, while Barbora Bute and Tom Roberts join as Researchers on the company's graduate scheme. More

Sir Ian Diamond Reappointed UK National Statistician

Mar 27 2023

Professor Sir Ian Diamond has been appointed for a second term as the UK's National Statistician, for a period of five years. His new term will begin on 1 April 2023 and end on 31 March 2028. More

Verve Benelux Opens in Amsterdam

Mar 27 2023

Verve, which focuses on culture, communities and 'smart digital research', has opened Verve Benelux in Amsterdam, led by Kirby Johnson and supported by Katrien Gunn, Sanne van der Steeg, and Saskia Racke. More

Savanta Debuts Financial Services Consumer Duty Framework

Mar 27 2023

Next15's data, MR and advisory company Savanta has launched a framework for Consumer Duty Communications Testing, to prepare financial services (FS) businesses for the new FCA Consumer Duty regulations, which come into effect at the end of July. More

Sims Returns to GfK in New Marketing Effectiveness Role

Mar 27 2023

Kelly Sims has returned to GfK in the newly created role of Senior Vice President, Marketing Effectiveness, serving clients across various industries, but with a specialty in tech. He is based in San Jose, California. More

VCCP Launches Brand & Employee Engagement Division

Mar 27 2023

Chime-owned communications agency VCCP has launched a brand and employee engagement division called VCCP BEE, which will focus on helping companies attract and retain talent. More

Behaviorally Hires First Chief Product Officer in NYC

Mar 27 2023

Shopper insights firm Behaviorally has hired Laura Drysdale as its first Chief Product Officer. She is based in the firm's New York hub. More

Hello Ara Opens Immersive Research Environment

Mar 27 2023

Hello Ara, which conducts research through conversations rather than surveys, has opened a multi-room immersive environment, designed to accommodate different types of research. More

Ipsos Unveils Solutions for Quick Service Restaurants

Mar 24 2023

Ipsos has launched a set of specialized, end to-end innovation solutions for Quick Service Restaurants (QSR), which it says will fuel development and optimization at any stage of the product life cycle. More

Near Hits the Nasdaq

Mar 24 2023

Data firm Near Intelligence, Inc. has completed its merger with special purpose acquisition company KludeIn, and commenced trading on the Nasdaq. The firm's SaaS platform provides intelligence on people, places and products. More

Seed Funds for Emerging Market Intel Platform Rwazi

Mar 24 2023

US-based emerging market intelligence platform Rwazi has raised $4m in a seed round of funding, which it will use to continue expanding its network of local consumers, with a focus on Africa, South Asia and LATAM. More

Newly Acquired Tubular Labs Adds Time-of-Day Analysis

Mar 24 2023

Social media video analytics firm Tubular Labs has been acquired by content analytics specialist Chartbeat, and has added a new feature measuring how content performs depending on the time of day it is posted. More

InMoment Adds AI-Based Feedback Summarizer

Mar 24 2023

US-based customer intelligence platform InMoment has added new features including 'Smart Summary Generator', based on AI technology ChatGPT, into its Experience Improvement (XI) Platform. More

Upgrade for Automotive Customer Data Firm Affinitiv

Mar 24 2023

Automotive sector data-driven marketing and software solutions firm Affinitiv has enhanced its Customer Data Platform offering, promising to improve how dealers and OEMs communicate with customers throughout their journey. More

Car Radio Listener Insights Portal Launches

Mar 23 2023

In the US, audio, imaging and sensing technology provider DTS has launched a solution called 'DTS AutoStage Broadcaster Portal', offering radio broadcasters insights into how listeners are engaging with their content from their cars. More

Leger Promotes Three to Executive Board

Mar 23 2023

Canadian polling, MR and strategy firm Leger has promoted Dave Scholz to the role of Chief Strategy Officer, Sandie Sparkman to Chief Growth Officer, and Steve Perrone to Chief Technology Officer. The three now sit on the company's executive Board. More

MarketCast Adds CTV Streaming Services to Brand Effect

Mar 23 2023

Los Angeles-based consumer insights and analytics business MarketCast has expanded its Brand Effect ad measurement platform, to provide advertisers with a 'holistic view' of how ad creative is resonating with audiences across CTV, steaming and social media. More

Adobe Debuts Product / Marketing Co-operation Tool

Mar 23 2023

In the US, marketing software giant Adobe has launched a solution which it claims 'reimagines the products analytics category' by bringing together cross-channel customer journey insights across both marketing and product. More

Market Logic Launches GPT-Style Insights Assistant

Mar 23 2023

Berlin-based insights platform developer Market Logic Software has launched DeepSights, which it describes as the 'first' AI assistant trained to answer business questions about market research and intelligence. More

Signoi Co-founder Jeavons Named Eyes4Research NED

Mar 23 2023

Signoi co-founder and long-time industry exec Andrew Jeavons has joined US-headquartered off- and online data collection agency Eyes4Research as a Non-Executive Director (NED). He is based in the UK and starts the new role next week. More

MMR Adds Nexxt API to Consumer Surveys

Mar 23 2023

In the UK, consumer and sensory research agency MMR Research has partnered with conversational AI company Nexxt Intelligence, to integrate the latter's inca SmartProbe API service into its consumer surveys. More

Funding and New CEO for Business Data Exchange Adeptia

Mar 23 2023

B2B data integration and business data exchange Adeptia has raised $65m in funding, led by growth equity firm PSG, whose Senior Advisor Vance Loiselle has been named CEO of Adeptia. Loiselle replaces Lou Ennuso, who will remain Head of Strategy and Executive Chairman. More

PureSpectrum Closes $37m Equity Funding Round

Mar 22 2023

Online sample marketplace PureSpectrum has completed a $37m round of equity funding, which it will use to support strategic initiatives and fuel continued growth. More

WPP Buys Data-driven Influencer Marketing Agency Goat

Mar 22 2023

In the UK, marcoms group WPP has acquired data-driven influencer marketing agency Goat for an undisclosed sum. More

Potentia Hires Director of Operations and Three New Execs

Mar 22 2023

In London, recently launched digital market research agency Potentia Insight has appointed former Alligator Research / Toluna exec Jon Dunford as Director of Operations. In addition, the firm has hired three other ex-Alligator Research execs - Geo Prisacaru, Adriana Dragan and Chris Pople. More

Further Founder Stephen Cribbett to Advise Field Notes

Mar 22 2023

In London, research tech company Field Notes has appointed Further founder Stephen Cribbett as a Strategic Advisor. More

Firms Link for Southeast Asia eCommerce Insights

Mar 22 2023

Swiss data service company Redslim and Singapore-based eCommerce marketplace data provider Digital Commerce Intelligence (DCI) have partnered to provide real-time eCommerce data for the Southeast Asia region to their clients. More

Omnisis Promotes for Senior Data Analyst Role

Mar 22 2023

In the UK, operations support MR business Omnisis has promoted long-time industry exec Marie Cooper to the role of Senior Data Analyst. More

Hotspex Buys Asia-based Brand Strategy Firm TSI

Mar 21 2023

Global insights and media agency Hotspex has acquired a majority stake in Shanghai-based brand insight, strategy and innovation consultancy The Silk Initiative (TSI). Terms of the deal have not been disclosed. More

Velir Buys Data and Analytics Firm Brooklyn Data Co.

Mar 21 2023

In the US, data-driven experience agency Velir has acquired analytics consultancy Brooklyn Data Co., for an undisclosed sum. More

ARF Kicks Off 'Attention Validation Initiative'

Mar 21 2023

In New York, the Advertising Research Foundation (ARF) has begun the process of mapping the pool of attention measurement providers, to create an 'Attention Atlas' as part of its ARF Attention Validation Initiative. More

Attest Hires CFO and VPs for Marketing and HR

Mar 21 2023

UK-based consumer research platform Attest has appointed Sana Ayub as Chief Financial Officer, Anne Katrine Vestergaard Jensen as Vice President of Marketing, and Ilhan Mehmet as Vice President of People. More

Vision One Launches System1-Based Unit

Mar 21 2023

Market and customer research company Vision One has launched an Advanced Research Unit (ARU), staffed by neuromarketing and insight specialists. The new team will focus on understanding the conscious and unconscious decisions and motivations driving consumer purchasing behaviour. More

Intuify Adds Ex-Dynata Exec Fawson to Advisory Board

Mar 21 2023

Boston, MA-based insights agency Intuify has added long-time Dynata exec Bob Fawson to its Advisory Board, along with senior marketer Julie Kurd. More

Seed Funds for Attribution Platform Prescient AI

Mar 21 2023

In the US, marketing attribution platform Prescient AI has raised $4.5m in a seed funding round, which it will use to deploy new AI capabilities that enable marketers to optimize ad spend. More

UKOM Extends Ipsos iris Endorsement to 2027

Mar 20 2023

UK audience measurement body UKOM has extended its endorsement of Ipsos' iris solution to 2027, following what the global agency describes as a 'series of successes'. In addition, Ipsos has added online video data insights to the iris platform. More

dscout Buys Panelfox, Expands to UK, Hires Two in US

Mar 20 2023

US-based research platform dscout has acquired Panelfox, a software platform to help researchers manage their recruitment process. The firm has also established a presence in the UK, led by former Lucid exec Ben Hogg; and has hired two senior execs in the US. More

Former System1 Leaders Seek to Replace Chairman

Mar 20 2023

Two former senior execs of marketing and MR consultancy System1, former CEO Stefan Barden and ex-CFO James Geddes, are calling for board changes including the retirement of Rupert Howell as Chairman and NED, and the moving of founder John Kearon into an NED role. More

PureSpectrum Upgrades Respondent Scoring System

Mar 20 2023

Online sample marketplace PureSpectrum has enhanced its PureScore respondent scoring system, with an update to its algorithm that has learned and evolved using the data from more than ten billion sessions since the system's launch three years ago. More

Advertiser Perceptions Hires CFO

Mar 20 2023

In New York, marketing intelligence and analysis firm Advertiser Perceptions has appointed long-time Thomsons Reuters exec Josh Becker as Chief Financial Officer. More

BB Media Opens Second US Office in Los Angeles

Mar 20 2023

Entertainment industry data science and MR company BB Media has opened an office in Los Angeles, led by Laura Ghisiglieri, Global Development & Marketing Director. More

Ipsos to Launch 'CX Nation' Report in Australia

Mar 20 2023

In Australia, Ipsos has partnered with conference organizer Ashton Media to conduct a 'State of the CX Nation' industry report, due for launched at the latter firm's Customer 360 Symposium later this month. The partners plan to repeat the report annually. More

Comscore Launches Dedicated Programmatic Arm

Mar 17 2023

Comscore has launched a dedicated programmatic targeting division called 'Proximic by Comscore', which will provide end users with access to more than 2,600 predictive, ID-less audiences and content-level solutions across CTV, linear, digital, DOOH and audio. More

Route Seeks Bids for Posters and Screens Contract

Mar 17 2023

British Out-Of-Home (OOH) measurement body Route has issued an invitation for partners to design a measurement system for out-of-home advertising on posters and screens across Great Britain. More

2CV Promotes Noble to Head of Quant

Mar 17 2023

In the UK, consumer and B2B agency 2CV has promoted Ruth Noble to the role of Head of Quantitative Research; while Hannah Davies will now lead the Life & Style division and James Maxfield the Financial Services division. More

Ipsos Names EVP for US Innovation Practice

Mar 17 2023

Ipsos has appointed Tom Juetten as Executive Vice President and Service Line Lead for its US Innovation Practice, which provides clients with insights on the entire innovation process, from ideation and concept testing to post-launch evaluation. More

Signoi Automates Analysis of TikTok and Other Videos

Mar 17 2023

UK-based insight and foresight platform Signoi has expanded its analytics toolkit to include automated video analysis, with a specific focus on TikTok. More

Synthesio Adds Ipsos Brand

Mar 17 2023

Five years after its acquisition, social media intelligence and AI-enabled consumer listening platform Synthesio has changed its brand name to Ipsos Synthesio. More

Channel 4 to Expand Digital Ad Buying Suite with Xandr

Mar 17 2023

Channel 4 will be the first UK broadcaster to offer brands the option of using Microsoft's advertising and analytics division Xandr to deliver campaigns to viewers. The agreement covers ads on its All 4 free-to-view video on demand service. More

Indico Labs Hires Product Director and Head of Sales

Mar 17 2023

London-based MR data visualization and PowerPoint automation specialist Indico Labs has appointed former Streetbees exec Joel Miller as Strategic Product Director and ex-Nielsen VP Dimitra Spiliotopoulou as Head of Sales. More

Ray Poynter Named Next ESOMAR Council President

Mar 16 2023

Global insight and data membership organisation ESOMAR has elected Ray Poynter as its 2023-2024 Council President, replacing Kristin Luck of ScaleHouse, who has completed her two-year term. More

New DBC Units Help Insight Firms with Marketing, Ads

Mar 16 2023

In New York, DBC Brand Communications has launched two specialist divisions: DBC Marketing Services and DBC Advertising, to formalize the support it already provides to insights, marketing and advertising agencies. More

Day One Hires Oncology Experts McDonald and McConnell

Mar 16 2023

In the UK, healthcare MR firm Day One Strategy has appointed oncology specialists Jo McDonald, as a Partner, and Gemma McConnell as Research Director. More

GroupSolver Launches QuantQual Online Solution

Mar 16 2023

In the US, MR survey platform GroupSolver has launched an online solution called QuantQual, combining qualitative and quantitative research in one process. More

Funding for Predictive Analytics Startup Nexoya

Mar 16 2023

Predictive analytics startup Nexoya has raised $5m in a Series A round of funding, which it will use to accelerate growth in Switzerland and Germany, while expanding into new markets such as Italy and the UK. It will also further develop its AI platform, and work to integrate additional advertising channels. More

AppsFlyer Launches ROI Measure

Mar 16 2023

Mobile app measurement and attribution platform AppsFlyer has launched a return-on-investment (ROI) measurement suite called 'ROI360', which offers a unified platform for both cost aggregation and revenue measurement. More

Publicis' FKA Hires Chief Growth Officer

Mar 16 2023

In New York, data-led creative agency Formerly Knowns As (FKA) has appointed Linsey Loy as Chief Growth Officer. More

New CEO for Shopper Personalization Platform Searchspring

Mar 15 2023

In the US, eCommerce search, merchandising and personalization platform Searchspring has appointed Alex Kombos as Chief Executive. He replaces Peter Messana, who left the business in January, after nearly four years in the role. More

Funds for Data Ownership Platform Gener8

Mar 15 2023

London-based data platform Gener8 has raised £5m in investment funding, and launched a mobile app through which individuals can track what data a company holds on them. They can then choose either to keep it private, or monetise it while browsing online. Investors include football manager Harry Redknapp. More

Australia's Fifth Dimension Welcomes Four New Recruits

Mar 15 2023

In Australia, research and consultancy firm Fifth Dimension has made four new hires, including Mallory Pels as a Senior Consultant based full time in Melbourne. More

Digimind Launches ChatGPT-powered Listening Tool

Mar 15 2023

Paris-based social media monitoring and competitive intelligence firm Digimind has launched a 'Social Listening Solution', promising users a 'comprehensive understanding of their online presence'. More

Stravito Debuts 'All-in-One' Research Management Platform

Mar 15 2023

Stockholm-based enterprise insights platform Stravito has launched a 'Research Management' platform, allowing its insights team to control research projects, budgets, suppliers, and external agencies from one, secure space. More

DV Names Regional VP for Southern Europe

Mar 15 2023

Digital media measurement, data and analytics platform DoubleVerify (DV) has appointed long-time Ebiquity exec Laetitia Zinetti as Regional Vice President for Southern Europe (France, Italy, Spain, Portugal and Greece), leading the company's growth across the region. More

6sense Launches 'Complete Buyer Intelligence' Platform

Mar 15 2023

San Francisco-based predictive intelligence firm 6sense has launched a sales platform which provides sellers with access to 'complete buyer intelligence' and contact data within the tools they already use. More

SurveyMonkey Parent Momentive Agrees $1.5bn Sale

Mar 14 2023

SurveyMonkey parent Momentive has agreed to be acquired by a consortium led by insights sector investment firm Symphony Technology Group (STG), for approximately $1.5bn. More

Predictive Marketing Platform Tinyclues Acquired

Mar 14 2023

Paris-based AI-driven predictive marketing platform Tinyclues has been acquired by customer relationship management (CRM) specialist Splio, for an undisclosed sum. More

Voxco Acquired by Investment Firm TAP

Mar 14 2023

Canadian survey software provider Voxco has been acquired by TAP Software Holdings, an investment vehicle managed by Terminus Capital Partners, for an undisclosed sum. More

2CV Promotes for US Lead Roles

Mar 14 2023

Consumer and B2B agency 2CV has promoted Karine Pepin to SVP and Head of Quant, and Amy Spencer to SVP and Head of Qual. The pair are based in San Francisco, and now jointly lead the firm's US offices. More

AppsFlyer brings In 'Anti-Fraud Evangelist'

Mar 14 2023

Mobile app measurement and attribution platform AppsFlyer has hired mobile ad anti-fraud specialist Andreas Naumann, to help it continue fighting fraud and to aid further development of its Protect360 product suite. He is based in Berlin, Germany. More

BWG Buys Financial Market Intell Provider OTR Global

Mar 14 2023

In the US, investor-focused primary research platform BWG Strategy has acquired OTR Global, which conducts in-depth interviews with industry customers, suppliers, vendors, distributors and executives in more than 25 countries. Terms of the deal were not disclosed. More

Heap Launches SDKs for Cross-Platform CX Tools

Mar 14 2023

Digital analytics provider Heap has launched mobile software development kits (SDKs) to provide new development frameworks for Android and iOS, allowing teams to understand and optimize cross-platform customer experiences. More

Investors Buy Qualtrics and Take it Private

Mar 13 2023

Experience management firm Qualtrics is to be acquired by tech investor Silver Lake, in partnership with Canada Pension Plan Investment Board (CPP Investments), for around $12.5bn in cash; and will become an independent, privately held company. More

InSites Consulting Becomes Human8

Mar 13 2023

Consumer insight provider InSites Consulting has changed its name to Human8, defining itself as a 'human-driven consultancy, connecting brands with people and culture to drive positive change'. More

Kantar Debuts Trends and Behaviour Tool Digital Mirror

Mar 13 2023

Kantar has launched an advanced analytics solution called Digital Mirror, using NLP and advanced graph and correspondence analysis to spot trends and map them to off-line consumer and product segmentations. More

Leger Integrates Ressac to Form Leger DGTL

Mar 13 2023

Canadian polling, MR and strategy provider Leger has launched a research-driven digital performance agency called Leger DGTL, integrating its performance measurement agency Ressac in the process. More

Zeta Adds Forecasting and Audience Scoring Features

Mar 13 2023

New York-based customer lifecycle marketing company Zeta Global has added new features to its Zeta Marketing Platform (ZMP), to predict the results of an individual ad or series of campaigns across all paid and owned channels, and to recommend target audiences based on intent. More

New Canberra MD for Pollinate and Parent

Mar 13 2023

In Australia, strategic consultancy The Influence Group has appointed Shannon Kenna as Managing Director of the Canberra offices of both its research and brand strategy business Pollinate and the group as a whole. More

Seed Funds for Product Validation Platform Prelaunch

Mar 13 2023

Armenian product testing and validation platform Prelaunch.com has secured $1.5 million in seed funding, and says it will use the funds to expand in the US and elsewhere, and to develop its product. More

Qualtrics and Twilio Launch Tool for Personalized CX

Mar 13 2023

Experience management specialist Qualtrics and customer engagement platform Twilio are introducing a 'no-code connector', promising clients the ability to deliver more personalized customer experiences by combining operational and CX data in a unified view. More

Industry Bodies to Fight Fraud and Address Data Issues

Mar 10 2023

Industry bodies the Insights Association (IA), MRS and ESOMAR have announced they will collaborate, along with survey sampling conference SampleCon, to 'fight fraud' and address ongoing risks to data quality. More

CoolTool Launches Automated Video Ad Testing Approach

Mar 10 2023

Consumer research and neuromarketing platform CoolTool has launched an automated approach for testing video ads, with multiple non-conscious measurement tools working simultaneously to evaluate visual attention, emotional engagement, implicit and explicit impact. More

1WorldSync Buys eCommerce Analytics Firm Webáta

Mar 10 2023

In the US, product content solutions firm 1WorldSync has acquired eCommerce tech and analytics company Webáta, for an undisclosed sum. More

Revenue Analyst Houseware Launches with Seed Funding

Mar 10 2023

In the US, B2B revenue analytics platform Houseware has launched out of stealth with $2.1m in seed funding, which it will use to accelerate sales of its data and insight platform, grow its customer base, and expand its team. More

More Funds for Fintech Consumer Insight Firm Monnai

Mar 10 2023

Monnai, which provides consumer insights infrastructure for financial institutions, has raised $6.5m in a Series A round of funding, for uses including further development of its proprietary analytics and data ingestion capabilities. More

8x8 Adds Tools to Improve Contact Center Performance

Mar 10 2023

In the US, communications platform 8x8 has launched AI-driven enhancements which it says will improve business and contact center performance through enhanced customer experience. More

Intra Adds Panels in Eighteen New European Markets

Mar 9 2023

Online panel provider Intra Research has expanded into eighteen new territories, bringing the total number of European countries it covers to 34. More

Opinium CEO Endersby to Serve as MRS Chair

Mar 9 2023

In the UK, Opinium CEO James Endersby has been elected as Chair Designate of the Market Research Society (MRS). He starts the role next month, and will replace Zappi SVP Sinead Jefferies as Chair twelve months later. More

MFour Adds 'Journeys Marketplace' Feature

Mar 9 2023

Mobile research specialist MFour has added a solution called Journeys Marketplace to its Studio platform, providing users with access to 650 million rolling quarterly behavioral events such as app usage, web browsing history, and location visitation - for instant analysis. More

Obituary: Prevision Research Founder Martin Walls

Mar 9 2023

Martin Walls, the founder and former Managing Director of B2B data collection business Prevision Research, died on Friday 24th February at the age of 68, after a lengthy battle with cancer. More

Saga Creates New Corporate Director of Research Role

Mar 9 2023

In the US, radio broadcast company Saga Communications has hired long-time Nielsen / Arbitron exec Mario Christino for the newly created position of Corporate Director of Research. More

MRBA Launches 2023 Auction

Mar 9 2023

Bidding is open now for the annual auction run by UK industry charity the Market Research Benevolent Association (MRBA). The event will run until 9pm on Thursday 23rd March. More

Norstat Germany Hires Qual Head

Mar 9 2023

In Germany, European data collection company Norstat has appointed former Schlesinger Group exec Ivana Slukan as Head of Qualitative. More

Spotler Buys eCommerce Personalisation Firm Sooqr

Mar 9 2023

Digital marcoms tech firm The Spotler Group has acquired Netherlands-based Sooqr, whose technology helps online retailers target product at appropriate consumers at the right time. Terms of the deal were not disclosed. More

Nielsen's Mazumdar Takes New Fox Ad Research Chief Role

Mar 8 2023

In New York, mass media company Fox Corporation has hired Nielsen's former Chief Data and Research Officer Mainak Mazumdar as its first Executive Vice President, Chief Advertising Research and Analytics Officer. More

dentsu Adds Digital CX Agency Shift7 to Merkle

Mar 8 2023

In the US, marcoms group dentsu has acquired B2B digital customer experience and commerce agency Shift7 for an undisclosed sum. The business will join Merkle, dentsu's technology-enabled, data-driven customer experience management company. More

Pre-seed Funds for TikTok Analyst Exolyt

Mar 8 2023

In Finland, AI-based TikTok analytics and insights solution Exolyt has raised EUR 450k in a pre-seed funding round, which it will use to scale its analytics features for business end-users and expand its sales and marketing initiatives. More

Joaquim Bretcha Named ESOMAR Interim Director General

Mar 8 2023

Global insight and data membership organisation ESOMAR has appointed its long-time Council member and former President Joaquim Bretcha as interim Director General, starting immediately as Pravin Shekar's three-month term in the role concludes. More

RealityMine Adds Five to Manchester Team

Mar 8 2023

Manchester, UK-based mobile device data firm RealityMine has added five new members to its team, including former Research Now exec Marta Nava in the newly created position of Sales & Marketing Executive. More

Senior Changes and Promotions at Hasson Associates

Mar 8 2023

In London, MR recruitment specialist Hasson Associates has promoted Catherine Vaughan to the role of Managing Director, while Damon Thomas becomes an Associate Partner. As part of these changes, founder Sinead Hasson will move to the position of Chief Executive Officer. More

Data-connected Marketing Platform SOCi Raises $120m

Mar 8 2023

SOCi, a data-connected marketing platform for multi-location brands, has raised $120m in a round of funding, which it will use to develop a new line of artificial intelligence marketing products, and to expand into new markets. More

Merged IRI and NPD Become 'Circana'

Mar 7 2023

In the US, recently merged consumer data and insights firms Information Resources Inc. (IRI) and The NPD Group have named the combined company 'Circana', which CEO Kirk Perry says conveys the business's 360-degree, full-circle understanding of the consumer and market. More

Philip Ryan Named Ipsos Strategy3 US Managing Partner

Mar 7 2023

In New York, Ipsos' brand and marketing advisory unit Strategy3 has promoted Philip Ryan to the role of US Managing Partner, and Service Line Head. More

SVOD Insight Provider Digital i Names New MD

Mar 7 2023

In the UK, subscription video-on-demand (SVOD) insight and data specialist Digital i has promoted Matt Ross to the role of Managing Director. He takes over from interim MD Emma Shelton, who is stepping back from daily operations to concentrate on chairing the firm's Board of Directors. More

AMS Hires Testifying Survey Expert

Mar 7 2023

In the US, Applied Marketing Science (AMS) has hired academic Dr Tao Sun as Testifying Survey Expert, tasked with providing survey evidence and expert testimony on matters related to trademark and 'trade dress' infringement, false and deceptive advertising, and class action litigation. More

ON24 Launches Engine to Analyze Audience Behavior

Mar 7 2023

In San Francisco, digital engagement platform ON24 has launched an AI engine helping enterprises to analyze audience behavior, generate content, scale personalized experiences and uncover buying intent data. More

CRM Platform HubSpot Launches Two AI Intel Tools

Mar 7 2023

In the US, customer relationship management platform HubSpot has launched two artificial intelligence-based tools, to help users create 'better connections' with their audiences. More

Three New Leadership Roles for CXM Firm Merkle

Mar 7 2023

In London, dentsu-owned customer experience management (CXM) company Merkle has promoted three execs for newly-created UK and Ireland executive leadership roles. Among them, Clare Morgan is promoted to Chief Client Officer. More

Ipsos Promotes for UK Chief Client Officer Role

Mar 6 2023

Global agency Ipsos has appointed Richie Jones as its new Chief Client Officer in the UK. More

Partners Aim to Integrate itracks and NVivo

Mar 6 2023

Qual data collection software firm itracks has partnered with Lumivero, the developers of qual data analysis software NVivo, aimed at streamlining the qual research process and bringing the two parts more seamlessly together. More

Funds and Newcastle Opening for DiffusionData

Mar 6 2023

In the UK, real-time data streaming and messaging solutions firm DiffusionData has received £1m in funding from the North East Development Capital Fund (NEDCF), and will open an office in Newcastle. More

Data Firm Redslim Gets Funds but Retains Independence

Mar 6 2023

Swiss data management services provider Redslim Group has received an undisclosed amount of funding from investment firm Andera Acto. According to Redslim, the deal allows its Board to retain full independence, while benefiting from a financial partner to support its development prospects. More

Sample Ninja, Research Defender Target Panel Quality

Mar 6 2023

Panel management platform Sample Ninja has announced a partnership with Research Defender, aiming to further improve their capabilities in fraud detection. More

Seed Funds for Web3 Product Analytics Platform Helika

Mar 6 2023

In Canada, Web3 gaming and NFT analytics platform Helika has raised $4m in a seed funding round, which it will use to expand its operations and further develop its platform. More

Thrive Analytics to Launch 'Insights Datahub'

Mar 6 2023

MR firm Thrive Analytics is piloting a new platform, the Insights Datahub, which it says will provide businesses of all sizes with comprehensive intelligence on competitors, industries and markets. More

NatCen Leaders Join UK Government Advisory Panel

Mar 6 2023

In the UK, the government has appointed two senior execs from NatCen to its 'Evaluation and Trial Advice Panel' (ETAP), which aims to support the design and delivery of robust, high-quality evaluation across government. More

Spacelabs Buys Predictive Analytics Firm PeraHealth

Mar 3 2023

In the US, medical equipment and services provider Spacelabs Healthcare has acquired predictive analytics company PeraHealth, for an undisclosed sum. More

Kimberly Bastoni Appointed as First Suzy CRO

Mar 3 2023

In New York, former Qualtrics exec Kimberly Bastoni has joined consumer insights tech firm Suzy as its first Chief Revenue Officer. More

Holden Launches Asia Physician Panel Association

Mar 3 2023

China-based fieldwork and research agency Holden Healthcare has established a partnership alliance called the Asia Physician Panel Association (APPA), aiming to enhance physician panel access across APAC, inclusive of difficult to access markets. More

Former Future Thinking CEO Jon Priest to Chair IFF

Mar 3 2023

Jon Priest, SPA co-founder and former CEO of Future Thinking, has joined the Board of full service social and market research agency IFF Research, in the role of Non-Executive Chair. More

Hearst Hires Hogue for Senior Data Role

Mar 3 2023

In the US, media group Hearst has hired long-time Nielsen exec Jessica Hogue as its first Chief Data Officer, Consumer Media. She takes up the new position on Monday. More

Seed Funds for Behaviour Forecasting Firm Ramp

Mar 3 2023

UK-based behaviour forecasting firm Ramp has raised $5m in a seed round of funding, which it will use to support the onboarding of new clients. More

Accenture Song Hires Global Capabilities Head

Mar 3 2023

In New York, CX and analytics business Accenture Song has hired former R/GA leader Sean Lyons, in a new role heading up its global capabilities. He takes up the position in May. More

Behavioral Marketing Specialist Wunderkind Raises $76m

Mar 3 2023

New York-based behavoral marketing sofware firm Wunderkind has raised $76m in a Series C round of funding, which it will use for company and workforce expansion, and to further develop its products. More

Schlesinger Group Re-named 'Sago'

Mar 2 2023

US-based International data collection and research tech company Schlesinger Group has been re-branded as 'Sago', which Executive Chairman Steve Schlesinger says is not merely a name change, but also a commitment to an 'inspiring new chapter' in optimizing the firm's offerings. More

Kantar Hires Senior Partner in Consulting Practice

Mar 2 2023

Kantar has appointed former Interbrand CEO Simon Bailey as Senior Partner in its Consulting practice, advising clients on commercial and creative strategy. More

Former LADbible Data Chief Takes New MSQ Insight Role

Mar 2 2023

In London, creative and technology company MSQ has hired Anna-Lee Bridgstock - formerly Director of Data, Intelligence and Planning at social media publisher LADbible - for the new role of Partner of Analytics & Insight in its Freemavens division. More

Senior Shuffle for Ipsos India

Mar 2 2023

Ipsos India is making three changes to its leadership team from the beginning of April, including moving Vincy Jathanna to the newly created role of Vice President of Operations. More

CRM Platform Attio Gets $23.5m Funding

Mar 2 2023

UK-based customer relationship management (CRM) platform Attio has raised $23.5m in a Series A round of funding, which it will use to accelerate engineering and product development, and expand its go-to-market presence globally. More

Pre-Seed Funding for Personalised Shopping Marketplace

Mar 2 2023

In the UK, personalised beauty shopping marketplace Sourcerie has raised £1.8m in a pre-seed round of funding, which it will use to continue to build its tech platform and personalisation software for consumer skin, hair and body care consumers and brands. More

Mediaocean's Flashtalking Gets Extra MRC Accreditation

Mar 2 2023

In the US, the Media Rating Council has extended accreditation for ad buying and data platform Mediaocean, reflecting the fact that its Flashtalking ad serving unit and Protected Media ad fraud service now incorporate verification metrics across all channels, including CTV. More

NielsenIQ Becomes NIQ

Mar 1 2023

NielsenIQ, the consumer intelligence business which split away from its Media wing two years ago this month and is now combining with GfK, has rebranded as NIQ. Accompanying this, the firm says it is undergoing 'a significant transformation' and is committed to providing the 'Full View' of global consumers. More

RAIDAR Up to Speed: Today's News in Tomorrow's Chart

Mar 1 2023

MrWeb's RAIDAR real-time ranking of top companies operating in analytics, insight and data is now fully operational, and you'll see financial results, CEO changes and other items from tonight's Daily Research News reflected in tomorrow's top 40. More

New CEO for Medallia as Stretch Retires

Mar 1 2023

Customer and employee experience specialist Medallia has appointed Joe Tyrrell as CEO, replacing Leslie Stretch who is retiring and transitioning into an advisory role at the company. More

Steady Performance for Comscore

Mar 1 2023

Comscore has reported financial results for the fourth quarter and calendar year 2022, with annual revenue up 2.7% to $376.4m, and adjusted EBITDA up 16% to $37.0m. More

New Shanghai VP for Behaviorally

Mar 1 2023

Shopper insights firm Behaviorally has appointed Francis He as Vice President, Market Development, based in Shanghai and servicing clients across Asia. More

Funds for Receipt Scanning Rewards Firm Zipzero

Mar 1 2023

London-based Zipzero, which rewards consumers for sharing any shopping receipt via an app, has raised £1m in seed funding, which it will use to further develop its platform and its partnerships with retailers and brands. More

Funds for Analyst Automation Platform Savant

Mar 1 2023

In California Savant Labs, an automation platform for data analysts, has secured $11m in a seed funding round, with which to grow its teams and boost its offer of drag-and-drop 'no code or low code' analytics tools. More

QuestionPro Buys to Expand Healthcare Business

Feb 28 2023

US survey software and solutions firm QuestionPro has acquired Pundit Consultantz, a healthcare innovation and go-to-market commercialization consultancy based in Chicago. Pundit's founder and CEO Arti Bedi Pullins becomes QuestionPro's President and Chief Healthcare Officer. More

Irish Buy Takes Quantexa into Text Analytics Market

Feb 28 2023

British big data-based decision intelligence firm Quantexa has acquired Dublin's Aylien, which taps natural language processing to empower its customers to collect and analyze unstructured text data. More

Savanta Adds Two to Board

Feb 28 2023

Savanta has promoted Danielle Rodriguez to Chief Commercial Officer and Mark Martins to Chief Services Officer, both with seats on the firm's global Board and both retaining existing roles and responsibilities in addition. More

Behaviorally Launches Cross-Channel Shopper Tools

Feb 28 2023

Shopper insights firm Behaviorally has extended its TransactionPath suite with the launch of two new services, ShelfPath and DecisionPath, designed to understand 'New Retail' consumers shopping seamlessly across physical, social and other digital channels. More

Annalect Cuts Senior Sydney Staff

Feb 28 2023

Omnicom-owned data and analytics firm Annalect has lost its ANZ CEO Clement Tsang and COO Matthew Nolan: both roles were reportedly cut as part of wider restructuring of the business. More

Alida Hires Chief People Officer

Feb 28 2023

Experience management firm Alida has appointed Tanya Jarrett as Chief People Officer, leading its global people strategy and strengthening its initiatives for employee experience and DE&I. More

Senior Hires and Promotions for LoopMe

Feb 28 2023

UK-based ad optimisation and measurement company LoopMe has appointed Alberico de Nardis as Head of South East Asia, and moved Bernard Fung to the role of Head of North APAC. Simon Stone expands his role and becomes GM International, while Amazon exec Lisa Coffey joins as Global CRO. More

Mutinex Gets More Funds, Plans Twenty More Hires

Feb 28 2023

Sydney-based marketing investment analytics firm Mutinex has extended its seed round of funding by $5m, valuing the firm at $AUD 37m. More

New Funds for eCommerce Personalization Firm Nosto

Feb 28 2023

Helsinki, Finland-based eCommerce personalization platform Nosto has raised $16m in a new round of funding, which it will use to continue developing its technology and make new acquisitions. More

Grenville Returns to Angus Reid in EVP Research Role

Feb 27 2023

In Toronto, Canada, opinion researcher the Angus Reid Group has appointed Andrew Grenville as Executive Vice President of Research. More

Barb Hires Data Science Head

Feb 27 2023

UK television audience measurement body Barb has appointed Khaled Serafy as its first Head of Data Science, charged with reviewing, verifying and developing the organisation's complex methods and models. More

Melbourne Office and Hires for Verve

Feb 27 2023

Verve, which focuses on culture, communities and 'smart digital research', has launched a 'hub' in Melbourne, Australia and appointed Christina Tonkes to lead it as Senior Director. Meanwhile Mirjam Grari joins the team in Sydney. More

MikMak to Buy eCommerce Analytics Platform Swaven

Feb 27 2023

New York-based eCommerce marketing analytics specialist MikMak is to acquire eCommerce enablement and customer journey analytics platform Swaven, which works across the EMEA, APAC and LATAM regions. Terms of the deal have not been disclosed. More

The Insights Family Hires Eight, Promotes Four

Feb 27 2023

In the UK, kids, teens, parents and family market intelligence specialist The Insights Family has made eight new hires across its Technology, Research, Customer Success and Support divisions - as well as four promotions. More

Russell is First NED at Research Strategy Group

Feb 27 2023

Toronto, Canada-based custom MR provider Research Strategy Group (RSG) has appointed former MRS and AURA Chairman and veteran client-side researcher Danny Russell as its first Non-Executive Director, helping MDs Anne Coulter and Jim Peterson grow the business. More

Australian Buy Boosts Property Data Firm CoreLogic

Feb 27 2023

In Australia, independent property data and analytics provider CoreLogic International has agreed to acquire property software development firm Plezzel, for an undisclosed sum. More

Customer Analyst Dealtale Debuts 'Marketing Co-pilot'

Feb 27 2023

In the US, customer journey analytics platform Dealtale has launched a solution called Marketing Co-pilot, which includes an AI feature allowing marketers to ask questions about their past, present and future performance metrics, and receive instant answers. More

Funds for Customer Success Platform Vitally

Feb 27 2023

In the US, 'Customer Success' platform Vitally has closed a $30m Series B round of funding, which it will use to add new features, hire product and engineering talent, and fuel global go-to-market expansion. More

PSB Insights Buys Advanced Analytics Firm Stratesci

Feb 24 2023

In the US, WPP-owned research and analytics consultancy PSB Insights has acquired long-time partner Stratesci, whose founder Rob Kaiser will take on the role of EVP Advanced Analytics. More

HyphaMetrics Hires Former Comscore CCO as CEO

Feb 24 2023

Media behavior analyst HyphaMetrics has appointed former Comscore Chief Commercial Officer Chris Wilson as its new Chief Executive, to lead the next phase of the company's growth and expansion strategy. He replaces co-founder Joanna Drews, who is now company President. More

Savanta Launches European Consumer Confidence Survey

Feb 24 2023

Next15's data, MR and advisory company Savanta has launched its first European Consumer Confidence survey, which will be run quarterly to understand a range of factors, including awareness of brands' sustainability and data privacy actions. More

Follow-on Funds for Feedback Platform OnePulse

Feb 24 2023

Real-time consumer feedback platform OnePulse has secured a £420k follow-on round of funding, adding to previous investments of £1.5m in 2021 and £2.1m last year. The latest funds will be used to expand the firm's teams in the UK and US, and build on its existing international client base. More

InsightsNow Creates Strategic Consulting Lead Role

Feb 24 2023

Behavioral research firm InsightsNow has hired Brian Briskey for the newly created role of Senior Director of Strategic Consulting, supporting the company's work setting strategic direction for innovation, brand and product development teams. More

Fanplayr Debuts 'Enterprise-Grade' CDP

Feb 24 2023

In the US, real-time targeting specialist Fanplayr has launched an enterprise-grade customer data platform (CDP) called Fanplayr 360, which brings all customer data from multiple sources into a unified view to drive personalized journeys based on real-time insights. More

Analytic Partners Names SVP, Customer Engagement

Feb 24 2023

US company Analytic Partners has appointed Dave Rodrigues as Senior Vice President for Customer Engagement, based in Miami. More

Hassan and Clifford Launch Potentia Insight in London

Feb 23 2023

Former Alligator Digital directors Suzy Hassan and Colin Clifford have launched a digital market research agency called Potentia Insight, based in London. More

BritainThinks and WorldThinks Merged and Renamed

Feb 23 2023

BritainThinks and its subsidiary WorldThinks have combined under a single brand, Thinks Insight & Strategy, which the firm says better reflects the global nature of its business and that of its clients. More

RSS CEO Stian Westlake to Chair ESRC

Feb 23 2023

In the UK, government funded public body the Economic and Social Research Council (ESRC) has appointed RSS CEO Stian Westlake as its next Executive Chair. He is expected to take up the role in late spring, succeeding Professor Alison Park who has led the organisation on an interim basis. More

Measure Protocol Debuts 'True' Behaviour-based Targeting

Feb 23 2023

UK-based consumer intelligence technology company Measure Protocol has added targeting capabilities which allow for specific surveys to be delivered to respondents based on their actual behaviour - such as in-app purchasing. The firm claims this eliminates reliance on self-reported behaviour. More

dunnhumby Launches Product Modification Measure

Feb 23 2023

In the UK, consumer insights provider dunnhumby has launched a tool called Revenue Growth Planner, to enable consumer packaged goods (CPG) brands to forecast the sales impact of changes to a product's pricing and promotional strategy. More

Behaviorally Names European Head of Behavioral Qual

Feb 23 2023

In London, shopper insights specialist Behaviorally has appointed long-time PRS IN VIVO exec Aurélie Lecarpentier as Vice President, Head of Behavioral Qualitative, Europe. More

New Funding for Job Conversation Analyst HireLogic

Feb 23 2023

In the US, recruitment intelligence solution HireLogic has raised $6m in a series A round of funding, which it will use to expand the capabilities of its conversational analytics platform. More

Former MarketShare COO Joins Measured Board

Feb 23 2023

In the US, former MarketShare COO Ivan Markman has joined the Board of media optimization platform Measured. The firm has also appointed Isaac Weber as SVP of Customer Success, Mahesh Jeswani as SVP of Product, and Kelli Negro as SVP of Marketing. More

Walr Names COO and CFO as Fraser Steps Back

Feb 22 2023

'Data creation' platform Walr has appointed former Savanta EVP Peter Flower as Chief Operating Officer, while Tariq Badar joins as Chief Financial Officer. Meanwhile co-founder Patrick Fraser is stepping back from the day-to-day running of the firm, but will remain a Non-Executive Director. More

Environics Launches Canadian Consumer Tool

Feb 22 2023

Canadian marketing services and data firm Environics Analytics (EA) has partnered with consumer and audience insights company Vividata to launch a database called Opticks Digital, designed to provide a multi-channel view of the online Canadian consumer. More

SEEK Founder to Retire, PeGan Takes President's Role

Feb 22 2023

Tim Urmston, the founder and President of US-based qualitative insights and innovation consultancy SEEK Company, is to retire at the end of March, when Courtney PeGan will take over the role. More

Data Science Platform Kern AI Raises Seed Funds

Feb 22 2023

German firm Kern AI, which offers an open-source platform for data scientists, has raised EUR 2.7m in a seed round of funding. More

WIRe Names New Advisory Board Members

Feb 22 2023

Non-profit organization Women In Research (WIRe) has appointed four members to its 2023 Advisory Board - Jo Brockhurst, Shazia Ginai, Damon Jones and Cherie Leonard. More

Behavioural Architects Names Two New Directors

Feb 22 2023

In the UK, behavioural science consultancy The Behavioural Architects (TBA) has appointed Atticus Research founder Matt Dobbin and former Facebook researcher Andrew Goll as Directors. More

BARB Commits to 'Fit-for-TV' Measure, Rebrands

Feb 21 2023

BARB, the UK's television audience measurement body, has announced a commitment to expand its measurement of audiences to include 'fit-for-TV' content on video-sharing platforms. At the same time the organisation has changed its company name to Barb Audiences Ltd. More

Boost for Merkle as Dentsu Buys Omega CRM

Feb 21 2023

Marcoms giant Dentsu has acquired Madrid-based customer relationship management specialist Omega CRM Consulting, which it will add to its own CXM division Merkle. Terms of the deal have not been disclosed. More

Burke Promotes Webster for New CTO Role

Feb 21 2023

US research and training company Burke, Inc. has promoted Mike Webster for the newly created position of Chief Technology Officer, after more than 28 years with the business. More

Russell Adds Alligator MD Title

Feb 21 2023

BVA BDRC subsidiary Alligator Digital has named Paul Russell Managing Director. He is already MD of sister company Perspective Research Services. More

Delineate Promotes Five after Doubling Headcount

Feb 21 2023

Insights and data firm Delineate has promoted five of its team, following continued growth which has seen its headcount double in the last six months. This includes Francisco DeLaTorre, who will now lead the newly created Research Operations function. More

Mustard Promotes and Hires in Manchester

Feb 21 2023

Manchester, UK-based full service MR agency Mustard has promoted Molly Hilton and Joe Stanley to Research Manager roles, while hiring Emma France as Senior Research Executive, and adding Izzy Tooze and Nadja Moncolova to its graduate scheme. More

Medallia Launches Omnichannel Personalization Tool

Feb 21 2023

US-based customer and employee experience specialist Medallia has launched a platform to help companies use omnichannel customer insights to detect intent based on customer experience data, and drive more tailored experiences across channels. More

Ipsos iris to Roll Out Down Under

Feb 20 2023

Ipsos and IAB Australia have announced that the new Ipsos iris digital audience measurement currency will be launched in early March, following its official endorsement by the association's Board and Measurement Council. More

EU Urged Not to Sign Off New US Data Transfer Deal

Feb 20 2023

A European Parliament Committee has expressed serious doubts about the proposed 'adequacy decision' giving the green light to the latest rules for the transfer of data to and from the US. LIBE says the US commitments lack the robust safeguards and redress mechanisms required by GDPR. More

Partnership for Zamplia and Sample Ninja

Feb 20 2023

Panel management platform Sample Ninja and sample marketplace Zamplia are teaming up to provide users with a unified platform for conducting market research More

Sydney Office and Hire for Behaviorally

Feb 20 2023

Shopper insights specialist Behaviorally is opening a new hub in Sydney, and has appointed former TNS and Colgate-Palmolive exec Lauren Kurensky to lead it. More

New Global Structure for InSites Consulting

Feb 20 2023

Communities specialist InSites Consulting has announced an expansion of its Executive Committee and the appointment of a first Chief Growth Officer - Managing Partner Tom De Ruyck. More

Verve Hires Three, Promotes Ten

Feb 20 2023

UK-based Verve, whose expertise includes community panels and culture, has announced the promotion of marketing and comms head Vicki Britton and the appointment of former Streetbees and Kantar exec Jadwiga Kozubek as a Director; as well as a raft of other promotions and hires. More

New Berkshire Testing Site for MMR

Feb 20 2023

Consumer and sensory research agency MMR Research Worldwide has announced the opening of a facility in Wokingham, Berkshire, designed to help FMCG firms improve their pack and product experience. More

RED C Builds UK Team

Feb 20 2023

Dublin's RED C Research has strengthened its UK business with the appointment of Ettie Etela as Director and Genie Barton as Project Manager. More

Further Job Cuts for Momentive Despite Revenue Rise

Feb 17 2023

SurveyMonkey parent Momentive has reported revenue up 8% to $480.9m for full year 2022. The rise is the net effect of rapid growth in the 'sales-assisted' segment - up 27% to $181.3m - while self-serve business remained flat at $299.6m. However the firm says it will also cut 14% of its workforce. More

New Brand ID for Flourishing Simon-Kucher

Feb 17 2023

German-based pricing analyst Simon-Kucher has announced revenue of EUR 534.9m for 2022, up 21% year-on-year. The company has also unveiled a new brand identity based around 'Unlocking better growth'. More

Out-of-Home Ad Body to Launch Data Platform

Feb 17 2023

UK Out-of-Home (OOH) advertising trade body Outsmart has announced the forthcoming launch of an industry-wide tool which will bring OOH media-owner data - both 'classic' and digital - into a single interface for buyers. More

Upgrade for Nielsen's Audience Measurement in Sweden

Feb 17 2023

In Stockholm, audience measurement body MMS (Mediamätning / Skandinavien AB) has announced the expansion of its 'total measurement' cross-media ad currency service, operated by Nielsen. More

Blend360 Buys Edinburgh's Forth Point

Feb 17 2023

Columbia, MD-based data, analytics and talent solutions company Blend360 has acquired Scottish firm Forth Point, which focuses on data engineering, AI and machine learning solutions. Terms were not disclosed. More

RED C Launches DIY Ad Creative Test

Feb 17 2023

Dublin and London-based researcher RED C has launched an online platform called RED C Direct, allowing clients to test their own ad creative, backed by the firm's survey design, sampling expertise, effectiveness model and norms. More

Kpler Buys Unite Maritime Analytics Expertise

Feb 17 2023

Brussels-based firm Kpler, which provides commodities data, analytics and market insight, has announced it is buying two companies providing global ship-tracking data and maritime analytics: MarineTraffic and FleetMon. More

Reach3 and Keller Launch Brand Experience Predictor

Feb 17 2023

MR consultancy Reach3 Insights has teamed up with The Keller Advisory Group on a new solution offering marketers early-stage consumer feedback on the potential impact of experiential brand activations. More

Strong Year for Ipsos with 5.6% Organic Growth

Feb 16 2023

Ipsos has reported 2022 annual revenue up 12% to EUR 2.4 bn, representing organic growth of 5.6%. In the final quarter of the year, the business grew by 8.8%, including nearly 4% organic growth. More

Danish Radio Stations Renew Kantar Contract

Feb 16 2023

Danish broadcasters DR, Bauer Media, Danske Medier and Radio 4 have renewed their agreement with Kantar for the measurement of radio audiences in the country, until at least 2028. More

Behaviorally Hires Former Nielsen France Leader

Feb 16 2023

US-headquartered shopper and digital marketing consultancy Behaviorally has appointed long-time Nielsen exec Delphine Ferrazzi as a Consultant, based in its Paris office. More

NielsenIQ's Darolles Named MD for Western Europe

Feb 16 2023

In France, consumer intelligence business NielsenIQ has promoted Emilie Darolles to the role of Managing Director for Western Europe and International Global Clients. More

SALESmanago Launches Customer Engagement 'Cupid Score'

Feb 16 2023

In Poland, customer engagement platform SALESmanago has launched what it calls the 'CUPID Score', to evaluate how marketers measure customer engagement and experience. More

InMoment Adds DIY Reputation Management Features

Feb 16 2023

In the US, customer intelligence platform InMoment has added self-serve reputation management capabilities to its Experience Improvement (XI) platform, following last year's acquisition of ReviewTrackers. More

Rep Data Promotes for Chief Revenue Officer Role

Feb 16 2023

In the US, data collection company Rep Data has promoted Ryan Rothe to the role of Chief Revenue Officer, to lead revenue-generating activities including new business development, client relations, marketing, and RevOps. More

MWM2 Names New MD in Amsterdam

Feb 16 2023

Netherlands-based full-service agency MWM2 has appointed former GfK and Nielsen exec Andy Hut as Managing Director, replacing Govert van den Bos who will now focus on growing the MWM2 group. The Group also includes PR agency Hibou, Crowdtech and Innervoice. More

Investment for Advertiser Perceptions

Feb 16 2023

In New York, research-based business intelligence firm Advertiser Perceptions has received a 'significant investment' from Eureka Equity Partners, which it will use to expand its business. More

Kochava Buys Mobile Analytics Firm Machine Advertising

Feb 15 2023

Omni-channel measurement and attribution solutions provider Kochava has acquired London-based Machine Advertising, which uses analytics and machine learning techniques to help clients build products in the app marketing space. Terms of the deal have not been disclosed. More

Nielsen's Nada Bradbury Named CEO of Ad-ID

Feb 15 2023

In New York, long-time Nielsen exec Nada Bradbury has joined web-based industry ad standard Ad-ID as its first Chief Executive Officer. More

New Funds for Media Monitoring Firm NewsWhip

Feb 15 2023

Predictive media monitoring company NewsWhip has raised $13m in a funding round, which will be used to further develop its technology. More

Augeo Buys Social Media Agency Brand Networks

Feb 15 2023

In the US, enterprise engagement platform Augeo has acquired social media marketing agency Brand Networks, which develops AI-powered tools to help monetize first-party data and audiences across social media platforms. Terms of the deal were not disclosed. More

Wavemaker Gives Boyer and Osenda Joint CEO France Title

Feb 15 2023

WPP's consumer data specialist Wavemaker has announced that France CEO Jean Philippe Bertaux is leaving the agency after thirteen years, to be replaced by leadership duo Julien Boyer and Roch Osenda. Bertaux's next career move is not yet known. More

Hotwire Launches Marketing Journey Data Solutions

Feb 15 2023

Global technology comms consultancy Hotwire has launched a suite of data intelligence solutions, covering 'every aspect of the marketing journey'. More

Forrester Makes Q4 Loss but Grows Annual Revenue 9%

Feb 14 2023

In the US, research and advisory firm Forrester Research has reported a loss of $1.6m for the fourth quarter of 2022, compared to a profit of $8.0m for the same period a year earlier. Q4 revenue rose 2.4% to $136.9m, and over the whole of 2022 revenue was up 9% to $537.8m. More

GoCo Buys Employee Experience / Analytics Firm WFHomie

Feb 14 2023

HR software developer GoCo has acquired Canadian employee experience and people analytics platform WFHomie for an undisclosed sum. More

AMC Global Creates Qual Insights Director Role

Feb 14 2023

In the US, custom MR firm AMC Global has hired Ashley D'Annunzio for the newly created role of Director of Qualitative, while Shelbi Webb joins as a Project Director. More

Entravision Adds Tool for Hispanic Consumer Connection

Feb 14 2023

In the US, global media group Entravision has launched a service called Entravision Plus, which uses performance-based data to help companies connect with individuals as they consume content from premium Spanish-language publishers. More

FUEL Research & Consulting Becomes FUEL Asia

Feb 14 2023

In Bangkok, qual research and cultural insights specialist FUEL Research & Consulting has been renamed FUEL Asia, reflecting its growing presence and workload across the continent. More

DoubleVerify Claims CTV Viewability First

Feb 14 2023

Digital media measurement, data and analytics platform DoubleVerify (DV) has launched what it claims is the 'first ever' scalable solution to verify viewability on Connected TV (CTV). More

EssenceMediacom Names Senior Hong Kong Leaders

Feb 14 2023

GroupM's new data / audience planning agency EssenceMediacom has appointed Silas Ho as MD in Hong Kong and Anthony Lau as Managing Partner there, with a focus on formulating the agency's business development strategy. More

AppNexus Founder Joins LiveRamp Board

Feb 14 2023

Brian O'Kelley, the co-founder of ad targeting tech specialist AppNexus, has been appointed to the Board of data collaboration platform LiveRamp. More

Ipsos Buys B2B 'Expert Network' Xperiti

Feb 13 2023

Ipsos has acquired business-to-business researcher Xperiti, which has operations across the US, Israel and the Philippines. Terms of the deal have not been disclosed. More

Launch for US Healthcare Agency Integro

Feb 13 2023

In the US, three former execs of Hall & Partners and Basis Health - Nicola Harte, Scott Kressner and Soumya Roy - have opened a healthcare-focused insights business called Integro. More

News Corp Opens Insights Arm The Growth D_Stillery

Feb 13 2023

Media conglomerate News Corp Australia has launched a research and intelligence service called The Growth D_Stillery, offering consumer insights to help marketers meet brand challenges, anticipate consumer trends and understand where best to invest. More

Seabrook Joins Borderless Access UK

Feb 13 2023

Former Lightspeed, Ipsos and Schlesinger exec Matthew Seabrook has joined agile research solutions and panels firm Borderless Access, as its sales representative in the UK. More

Discuss Hires Former Pollfish Exec as CFO

Feb 13 2023

In the US, experience platform Discuss has appointed former Pollfish CFO Jeff Tagliabue as Chief Financial Officer. More

Behavioural Research Agency Irrational Hires Two

Feb 13 2023

In London, behavioural research consultancy the Irrational Agency has appointed Sonia Quadri as Operations Director, while Helen Brown joins as an Associate Director. More

Former NatCen CEO Among New Statistics Authority NEDs

Feb 13 2023

The UK Statistics Authority has appointed three new Non-Executive Director members (NEDs), including former NatCen CEO Penny Young. Each will serve a four-year term, ending on 12th February 2027. More

Uniphore Buys Behavioral Tech Firm Hexagone

Feb 10 2023

Conversation AI and automation specialist Uniphore has acquired Hexagone, which combines various voice, visual and text-based data to provide insights into human behavior. Terms were not disclosed. More

Insights Family Hires Voxpopme Co-founder Tom Williams

Feb 10 2023

In the UK, The Insights Family has hired Voxpopme co-founder Tom Williams as Chief Growth Officer, while moving Clive Maudsley to the role of COO. Founder Nick Richardson moves to Chief Strategy Officer, following the appointment of Rachel Bardill to lead the Marketing and Partnerships team. More

Kristin Masoud Returns to C Space Health as VP, MD

Feb 10 2023

In the US, Kristin Masoud has returned to online community specialist C Space as Vice President, Managing Director of its Health division. She replaces Corey Schwartz, who had held the role for the past nine years. More

Fantix Launches First-Party Data Comparison Engine

Feb 10 2023

In New York, a new business called Fantix has opened, promising marketers and business analysts the ability to link and compare their first-party data sets, to help understand what else their customers are buying, what their interests are, and other insights. More

ViewersLogic Launches Consumer Behaviour Panel

Feb 10 2023

Consumer behaviour specialist ViewersLogic has launched a panel to measure individuals' media consumption, TV and digital ad exposure, online and off-line purchases, and location data over time, 24/7. More

Funds for Fan Experience and Data Firm Fanbase

Feb 10 2023

In Edinburgh, Scotland, fan experience and data platform Fanbase has raised £1m in a new round of funding, which it will use to expand its operations and marketing in North America. More

Jibunu Adds Medical Transcription to Response Tool

Feb 10 2023

In the US, market research technology and survey programming company Jibunu has added medical transcription features to its video / audio response capturing tool. More

Gartner Revenue Up 16% in 2022

Feb 9 2023

US-based tech research and consulting firm Gartner has reported Q4 2022 revenue of $1.5 bn - up 15% reported, or 20% on a constant currency basis. The largest division, Research, saw revenues up 9% on a reported basis to $1.18 bn, up 13% at constant currency. More

MR Platform Phonic Acquired by AdTech Firm Infillion

Feb 9 2023

AdTech company Infillion has acquired global MR company Phonic, which helps build voice and video surveys, and records and analyzes consumer interaction with technology and web sites. Terms of the deal have not been disclosed. More

Sun Polls Opened Up to Brands and Academics

Feb 9 2023

British tabloid newspaper The Sun has made its consumer insight tool 'Sun Polls' available as a commercial service for brands and educational institutions. More

Criteo Adds Leaders to EMEA Client Solutions Team

Feb 9 2023

Ad targeting and retargeting specialist Criteo has appointed former dunnhumby exec Marc Fischli as Executive Managing Director, EMEA, while HookLogic UK founder Nicole Kivel rejoins the company as Managing Director, Northern Europe. More

Funds for Immersive Shopping Platform Situ Live

Feb 9 2023

London-based immersive product shopping platform Situ Live has raised £1m in an investment round, which it will use to further develop its technology and increase sales and marketing activity. More

Croud Hires Former Google Analytics Exec Kaushik

Feb 9 2023

Digital marketing agency Croud has appointed former Google Analytics exec Avinash Kaushik as Chief Strategy Officer. More

GumGum Gets MRC CTV Contextual Targeting Accreditation

Feb 9 2023

In the US, contextual ad intelligence platform GumGum has been granted Media Rating Council (MRC) accreditation for brand safety and contextual targeting for Connected TV (CTV). More

Social Insights Agency BMG Acquired by RSK Group

Feb 8 2023

UK-based social research and insight agency BMG Research has been acquired by environmental, engineering and technical services group RSK for an undisclosed sum. RSK says the deal will support its 175 companies with research and data evaluation services. More

Emotion AI Tech Firm Entropik Raises $25m

Feb 8 2023

India-based emotion AI tech firm Entropik has raised $25m in a Series B round of funding, which it will use to expand its footprint across the US, Europe and Asian markets. More

McKinsey & Co Buys Data Science Firm Iguazio

Feb 8 2023

In New York, global management consultancy McKinsey & Company has acquired Tel Aviv-based data science business Iguazio for an undisclosed sum. This is McKinsey's first takeover in Israel. More

Behaviorally Launches Los Angeles Hub

Feb 8 2023

US-based shopper and digital marketing consultancy Behaviorally has opened its first West Coast office in Los Angeles, where it has appointed Simon Wyld as Senior Vice President and Daniel (Danny) Rodriguez as Director. More

Former C Space Execs Launch Employee Wellbeing Firm

Feb 8 2023

Former C Space execs Felix Koch and Phil Burgess have launched an employee wellbeing business called WITHIN, in partnership with Nicky Forsythe, the CEO and founder of social enterprise, Talk for Health. The new firm will aim to improve employee mental health by building connections at work. More

Former MRS Chairman Danny Russell to Advise FlexMR

Feb 8 2023

British-based tech-led insight agency FlexMR has appointed former MRS and AURA Chairman Danny Russell as a Non-Executive Advisor, to support the firm's growth strategy and advise its senior leadership team. More

QuestionPro Acquires Survey Platform doopoll

Feb 7 2023

Online survey and research services provider QuestionPro has acquired the assets of Cardiff, Wales-based survey creation platform doopoll, for an undisclosed sum. More

Alida Adds Features to TXM Platform

Feb 7 2023

Experience management specialist Alida has added new personalization, reporting and privacy capabilities to its TXM platform (Total Experience Management), including a personalization solution based on survey participant profiles and behavior. More

MedTech Firm Buys MR Provider Harvey Medical

Feb 7 2023

MedTech services specialist ClariMed has acquired UK-based medical 'human factors' and market research provider Harvey Medical. Terms of the deal have not been disclosed. More

Uniphore Buys Voice Capture Platform Red Box

Feb 7 2023

US-based conversational artificial intelligence and automation specialist Uniphore has acquired UK firm Red Box, which offers a platform for capturing voice and screen metadata from conversations. Terms of the deal were not disclosed. More

$50m for Customer Experience Platform Ushur

Feb 7 2023

In the US, customer experience automation platform Ushur has raised $50m in a Series C round of funding, which it will use to expand its portfolio, develop new innovations in AI, and move into new regions and industry verticals. More

Kada Research Expands Management Team

Feb 7 2023

In the UK, economic consultancy Kada Research has expanded its management team, with the appointment of education sector specialist Laura Lane as Associate Director. More

Birdeye Expands to ANZ and UK with Cube Online Buy

Feb 6 2023

Palo Alto, CA-based all-in-one digital customer experience platform Birdeye has announced the acquisition of Australian firm Cube Online, whose own CX platform 'mirrors' that of its new parent. Terms were not disclosed. More

Gartner Sells Labor Market Data Unit TalentNeuron

Feb 6 2023

New York-based investor Leeds Equity Partners has paid an undisclosed sum for Gartner's TalentNeuron, which provides human capital data and insights subscription solutions. More

MindProber Hires Oracle Exec as Product Head

Feb 6 2023

Portuguese consumer neuroscience-based media research platform MindProber has appointed former Oracle Moat Product Head Irina Dzyubinsky as Chief Product Officer. More

RealityMine Unveils Data Marketplace

Feb 6 2023

Manchester, UK-based mobile data specialist RealityMine has launched a 'Data Marketplace', allowing clients to access digital behaviour data from real people via global, privacy-compliant datasets - including consumers' mobile search behaviour, web page visits, app usage, and ad and media exposure. More

CrowdLab Founder Joins Firefish as Head of Innovation

Feb 6 2023

London-based strategic insight consultancy Firefish has appointed Richard Owen as Group Head of Innovation, with a seat on its Board. More

Data Integrator Sproutward Acquired

Feb 6 2023

US-based growth marketing firm Power Digital has acquired marketing agency Sproutward, which is headquartered in Boston and Columbus, OH and combines 'creativity with robust analytics' for clients going through digital transformation. More

Promotions and Hire for Research Defender

Feb 6 2023

In the US, data quality and anti-fraud software platform Research Defender has promoted Teal Canady to Vice President of Technology, and Dan Fletcher to Vice President of Operations. The company has also appointed Josh Roberts as an Operations Analyst. More

C Space Names DEI Officer, Hires Three Consultants

Feb 6 2023

Online community specialist C Space has promoted Kisha Payton to the newly created role of Chief Diversity, Equity and Inclusion (DEI) Officer, while Claire Kennard, Andy Fitzgibbons and Neha Mittal join the company's Senior Consultancy EMEA team. More

Nielsen to Market Edison Research Audio Measures

Feb 3 2023

In the US, Nielsen has announced it is to market Edison Research's 'Share of Ear' and 'Podcast Metrics' services to ad agencies. More

Bold BI Adds Dashboard Options for SurveyMonkey Data

Feb 3 2023

Enterprise tech company Syncfusion has added its business data analysis tool Bold BI to the SurveyMonkey App Directory, enabling users to import data from SurveyMonkey to create, customize and share business dashboards. More

Crisp Buys EDI Specialist Integral Group

Feb 3 2023

Retail industry open-data platform Crisp has acquired Canada-based Integral Group, which provides outsourced EDI (Electronic Data Interchange) services and helps clients integrate with APIs. Terms were not disclosed. More

eCommerce Data Platform Triple Whale Raises $25m

Feb 3 2023

Triple Whale, which provides a smart data platform for eCommerce brands, has raised $25m in a Series B round of funding. The money will support customer demand for its proprietary attribution solutions, and allow it to double-down on its investment into AI and automation. More

London's See and Sherbert in Global Partnership

Feb 3 2023

In London, agencies See Research and Sherbert Research have partnered to combine See's global MR operations with Sherbert's specialism in kids, youth and family research. More

Redslim and Interrodata in CPG and Retail Data Deal

Feb 3 2023

Swiss data service provider Redslim and UK-based analytics company Interrodata have partnered, to help execs at CPG and retail industry organisations draw insights from multiple data sources, and receive a personalized view of business performance. More

Wazoku Launches 'Mindpool SME' Employee Insights Tool

Feb 3 2023

London-based crowdsourcing, idea management and 'open innovation' platform Wazoku has launched a dashboard called Mindpool SME, to help small and medium-sized businesses listen to, understand and act on employee feedback. More

Extra Funds for Customer Engagement Platform OneSignal

Feb 3 2023

In the US, customer engagement platform OneSignal has extended its September 2022 $50m Series C round of investment, with new funding which it will use to drive its go-to-market initiatives. More

Dive Group Buys Polish Mystery Shopping Agency MRtec

Feb 2 2023

Northern European mystery shopping and client feedback collection agency Dive Group has acquired MRtec, which provides mystery shopping services in Poland. Terms were not disclosed. More

Ipsos Names Franke NA President and Cluster Lead

Feb 2 2023

In the US, Ipsos has named long-time company exec Lindsay Franke as President and Service Line Cluster Lead for North America. More

Glow Opens in the US, Hires and Promotes in Australia

Feb 2 2023

Australian market research technology platform Glow has opened an office in the US, where Chrissy Brogan has been hired for the newly created role of Director of Market Development. The firm has also made appointments and promotions at its headquarters. More

Lonergan Buys Two to Expand Mystery Shopping Offer

Feb 2 2023

In Australia, mystery shopping agency Lonergan has acquired Prime Auto Mystery Shopping and qual recruitment agency Ava Research, boosting its mystery shopper numbers to 40,000 nationally and its qual database to more than 70,000 respondents. Terms of the deals have not been disclosed. More

Freelancer Network Future Studio Launches

Feb 2 2023

In the UK two former employees of qual firm The Sound, James McLintock and Stuart Knapman, have founded a network called the Future Studio, comprising nine independent insight, strategy and innovation specialists who are already working with agencies and clients in the UK, US and LATAM. More

Sample Answers Names Cawley MD, Moves to St Albans

Feb 2 2023

UK-based sampling agency Sample Answers has promoted Martin Cawley to the role of Managing Director, and relocated its offices to St Albans in Hertfordshire. More

NatCen Names Crime, Justice and Equalities Execs

Feb 2 2023

In the UK, the National Centre for Social Research (NatCen) has appointed Joe Caluori as Director of Crime, Justice and Equalities, while Nathan Hudson takes on the role of Deputy Director of Equalities. More

Funding for Reputation Analyst Repsense

Feb 2 2023

In Lithuania, reputation analysis company Repsense has raised EUR 0.5m in a funding round, which it will use to further develop its automated measurement model and for international expansion. More

Kantar Buys Shopper Data Firm Kauza

Feb 1 2023

Kantar has acquired Copenhagen, Denmark-based shopper data specialist Kauza, for an undisclosed sum. More

Meltwater NV Board Recommends Company Sale

Feb 1 2023

In the Netherlands, the Board of Directors of social media intelligence and analytics specialist Meltwater has voted unanimously to accept an acquisition offer from private equity vehicle MW Investment BV. More

Amplified Intelligence Opens Office in Sydney

Feb 1 2023

In Australia, omnichannel attention measurement company Amplified Intelligence has opened an office in Sydney, where it has named Daniel Lyas Vice President, Customer Success. More

Kantar Opens Global Marketing Effectiveness Practice

Feb 1 2023

In the UK, Kantar has launched a Marketing Effectiveness practice, promising to help brands refine their marketing strategy and measure return on investment. More

Klue Buys Win-Loss Analyst DoubleCheck Research

Feb 1 2023

Canadian competitive intelligence specialist Klue has acquired DoubleCheck Research, which focuses on understanding why companies are winning and losing business. Terms of the deal have not been disclosed. More

Long-time GfK Exec Named Daughters of Sailors Partner

Feb 1 2023

In the UK, MR sector recruitment consultancy Daughters of Sailors has named former GfK / Kantar exec Pam Armstrong a Partner in the business. More

Media Intelligence Firm Truescope Buys Competitor UIS

Jan 31 2023

Australian media intelligence company Truescope has acquired US-based competitor Universal Information Services (UIS), for an undisclosed sum. More

GroupM Announces Long-Awaited EssenceMediacom Launch

Jan 31 2023

WPP's media investment wing GroupM has announced the long-awaited launch of its new agency EssenceMediacom, comprised of 10,000 people across 120 offices globally. More

Sprout Social Buys Sentiment Analyst Repustate

Jan 31 2023

In the US, social media management software provider Sprout Social has acquired sentiment analysis and natural language processing business Repustate. Terms were not disclosed. More

BritainThinks Hires for New Behavioural Science Team

Jan 31 2023

London-based insight and strategy consultancy BritainThinks has appointed former Kantar exec Max Mawby, to establish a Behavioural Science team that complements its existing insight, communications and engagement offering. More

Kantar Concept eValuate Adds Price Sensitivity Module

Jan 31 2023

Kantar has added a price sensitivity module to its Concept eValuate suite, to help brands identify the ideal price range for new products. More

PRS IN VIVO Opens Office in Australia

Jan 31 2023

Behavioural science research and consulting agency PRS IN VIVO, in collaboration with sister agency BVA BDRC, is expanding its services in the APAC region, through the opening of a new office in Australia. More

BARB Launches Viewing Data API Beta

Jan 31 2023

UK television audience measurement body BARB has launched the beta of an API which it says will give clients more flexibility into how they access its viewing data. More

Nature Adds to Senior Team in Sydney

Jan 31 2023

Australia-based strategic insights consultancy Nature has appointed John Crowley as a Director in its Sydney office. More

Momentive Adds Three Tools to SurveyMonkey Enterprise

Jan 31 2023

Momentive has launched three survey creation features for its SurveyMonkey Enterprise solution and paid customers in the US. These include language personalization features, additional best/worst question types, and a multilingual e-mail collector. More

SAP Cuts Jobs and Mulls Qualtrics Sale

Jan 30 2023

German-based software giant SAP has announced plans to cut up to 3,000 jobs, and says it will explore the possible sale of its 71% stake in experience management firm Qualtrics. More

Pureprofile Continues Growth

Jan 30 2023

Australia-based consumer data firm Pureprofile has announced revenue up 21% to $AUD 12.8m for the quarter ended 31st December, the second of its fiscal year 2023. More

Partnership for RealityMine and Amplify MR

Jan 30 2023

Manchester, UK-based mobile device data firm RealityMine has announced a formal partnership with a long-time collaborator, panel recruitment and data sourcing specialist Amplify MR, offering clients global private community and panel access. More

Auto Marketing Firm Unveils Customer Data Platform

Jan 30 2023

Force Marketing, which provides lifecycle marketing solutions for the automotive industry, has launched a customer data platform (CDP) called Audience IQ, promising to help auto dealer groups improve customer experience and ROI. More

PureSpectrum Hires Leader for ANZ Client Relations

Jan 30 2023

In Sydney, online sample marketplace PureSpectrum has appointed online research veteran Chris Mawn as ANZ Director of Clients. More

NY Agency BEESY Adds Three

Jan 30 2023

In New York, behavioral science insights agency BEESY has announced three appointments including Marie Hollowell as Chief Operating Officer. Luke Wiggins joins as a Senior Research Manager and Paige Shomsky-Barker as Research Operations Manager. More

OpenWeb Buys Audience Platform Jeeng

Jan 27 2023

Community engagement platform OpenWeb has acquired proprietary audience management platform Jeeng, for around $100m, strengthening its offer helping brands to connect with online audience across channels and devices. More

Behaviorally Launches Pack Design Predictor

Jan 27 2023

In New York, shopper and digital marketing consultancy Behaviorally has launched PackPath, a qualitative suite which taps 'the world's largest behavioral pack design database' to predict the potential of pack designs to grow clients' in-market sales. More

Borderless Access Hires Americas Sales Leader

Jan 27 2023

Agile research solutions and panels firm Borderless Access has appointed Matthew Worden, formerly of firms including Dynata, Vision Critical and Fuel Cycle, as Vice President - Sales (Americas). More

Worldpanel Promotes for Mexico Lead Role

Jan 27 2023

Shopper behaviour specialist Kantar Worldpanel has promoted Francisco Luna to Country Manager, leading the division in Mexico. More

Auto Data Firm Digital Air Strike Buys and Rebrands

Jan 27 2023

In the US, automotive customer data and experience platform (CDXP) Digital Air Strike has acquired automotive sector tech trends, conferences and insights firm AUTOVATE, and has rebranded as DAS Technology, reflecting its acquisition-fuelled spread into new activities. More

Big Village Hires VP Client Development

Jan 27 2023

Big Village, the ad tech and data company formerly known as ENGINE, has appointed Jeron Hernandez as VP Client Development, based in Chicago. More

MM-Eye Becomes Employee-Owned

Jan 26 2023

In the UK, research agency MM-Eye has become employee-owned, with everyone in the business having a say in how it is run, and a share in future profits. Meg Rudman-Walsh, a Research Director who has worked at MM-Eye for eight years, will be the first Employee Trustee. More

New CEO for Media and Analytics Consultancy Adswerve

Jan 26 2023

Digital media and analytics consultancy Adswerve has appointed Roger Berdusco as Chief Executive Officer, replacing founder Clint Tasset, who will remain on the company's Board of Directors. More

Senior Promotions at Ipsos India

Jan 26 2023

Ipsos India has promoted six members of its team, including Pallavi Mathur Lal to the role of Senior Director, Content and Communications; and Madhurima Bhatia to Media Engagement and Partnerships Lead for India and the Asia Pacific region (excluding Greater China). More

Kantar Insights Promotes in Singapore and Malaysia

Jan 26 2023

Kantar has promoted Jane Ng and Paromeeta (Paro) Mathur Banerjee to General Managers of its Insights division in Singapore and Malaysia, respectively. More

DoubleVerify Adds Twitter In-feed Ad Brand Safety

Jan 26 2023

Digital media measurement, data and analytics platform DoubleVerify (DV) has expanded its partnership with Twitter, to enable advertisers to verify and analyse the quality of their US-based advertising campaigns on Twitter's home timeline. More

Kurt Knapton Joins Rep Data Board

Jan 26 2023

In the US, data collection firm Rep Data has added long-time Research Now exec Kurt Knapton to its Board of Directors. More

Partnership for STRAT7 and CX Firm CGA

Jan 26 2023

Global insight and customer analytics group STRAT7 has partnered with customer experience (CX) consultancy CGA, in a deal which will enable both businesses to expand their range of services. More

TDCX Opens Digital Centre of Excellence in Singapore

Jan 26 2023

Singapore-based digital customer experience solutions provider TDCX has launched its first Digital CX Center of Excellence, which will pilot and validate new CX models. To support the center, TDCX has also set up a Corporate Venture Capital (CVC) arm to invest in CX technologies. More

Savanta Buys Full-service MR Agency Infosurv

Jan 25 2023

Next15's data and insights group Savanta has acquired US-based full-service MR agency Infosurv, for an undisclosed sum. More

Broadcaster ITV Increases Investment in InfoSum

Jan 25 2023

UK-based ITV has increased its investment in data tech company InfoSum by 50% of its original amount, following the launch of the TV broadcaster's updated Planet V premium ad platform, and the recent launch of the Matchmaker VOD targeting product. Terms have not been disclosed. More

Finland to Launch New Total TV Advertising Measure

Jan 25 2023

Finnish commercial broadcasters MTV Oy and Sanoma Media Finland have signed a contract with data integration and research consultancy services provider dataBreeders to develop Total TV advertising measurement and currency, which will launch in 2023. More

OOH Measurement Body Route Launches Three New Data Sets

Jan 25 2023

UK out-of-home (OOH) measurement body Route has been working with Ipsos and industry partners IPA (Institute of Practitioners), ISBA (Incorporated Society of British Advertisers) and out-of-home trade association Outsmart, to apply three new methodology developments for its data releases. More

Quotient President Steps Down as Firm Names CRO

Jan 25 2023

In the US, digital promotions and media tech firm Quotient has announced that Scott Raskin is stepping down as President, and will leave at the end of March after ensuring a 'smooth transition'. The firm has also appointed former LiveRamp exec Allison Metcalfe as Chief Revenue Officer. More

Emplifi Adds Snapchat to its Social Marketing Cloud

Jan 25 2023

Customer experience (CX) platform Emplifi has announced an integration with visual messaging app Snapchat, to enable clients using Emplifi's Social Marketing Cloud to measure and manage their organic Snapchat content from within this cloud. More

InnovateMR Buys Qualitative B2B Network Ivy Exec

Jan 24 2023

Global sampling and research tech firm InnovateMR has acquired Ivy Exec, which offers access to a network of more than 2.5 million B2B professionals for qualitative research. Terms of the deal were not disclosed. More

ReSight Buys Control of UX Researcher PeepalDesign

Jan 24 2023

Employee-owned user experience (UX) research and design company ReSight Global has acquired a controlling interest in India-based competitor PeepalDesign, for an undisclosed sum. More

Allant Group Appoints Fisher as President and CEO

Jan 24 2023

In the US, customer journey development and management specialist The Allant Group has appointed Michael Fisher as President and Chief Executive Officer. More

ASC Gains Community Interest Company Status

Jan 24 2023

In London, the Association for Survey Computing (ASC) has secured the status of a not-for-profit Community Interest Company (CIC), a special type of limited company which exists to benefit its community rather than private shareholders. More

Sam Grey Promoted to MD at i-view London

Jan 24 2023

In the UK, market research viewing facility and meeting space i-view London has promoted Sam Grey to the role of Managing Director. More

Verve Launches 'Ignite AI'

Jan 24 2023

London-based Verve has launched a consultancy offer called Ignite AI, using artificial intelligence to uncover implicit emotions, patterns and 'cultural codes' at scale. More

Alligator Hires for Client Partnerships Role

Jan 24 2023

BVA BDRC subsidiary Alligator Digital has appointed former respondi / HPI Research exec Faraz Zamyadi as Client Partnerships Director. More

Fresh Relevance Launches B2B Module

Jan 24 2023

In the UK, personalization platform Fresh Relevance has launched a module helping B2B eCommerce companies engage with prospects and convert them to repeat customers. More

Ipsos Gets Contract to Expand BARB Panel

Jan 23 2023

BARB, the UK's television audience measurement body, has awarded its panel expansion recruitment contract to Ipsos, which will grow the nationally representative panel of households from 5,150 to 7,000 homes. More

Walr Hires Former Forsta Exec for Sales Head Role

Jan 23 2023

UK-based research technology platform Walr has appointed former Forsta exec Penelope Bloom as Head of Enterprise Sales. More

Funds for Innovation Marketing Intell Platform Cypris

Jan 23 2023

New York-based Cypris, a market intelligence platform built for R&D and innovation teams, has raised $4m in a Series A round of funding, which it will invest in AI applications designed to help decrease 'time to insights' for users, and to create new opportunities for innovation discovery. More

Anzu Gets Patent for In-Game Ad Tracking Tech

Jan 23 2023

Israel-based in-game ad platform Anzu.io has been granted a patent for its ad tracking technology, which measures viewing in 3D environments. More

MiQ Adds Two Commercial Execs

Jan 23 2023

In the UK, marketing intelligence and programmatic media specialist MiQ has appointed former Quantcast exec John Thomson as Chief Revenue Officer, while Clare Beddow joins as Head of Commercial Strategy. More

GroupM Hires Braybrook for Acceleration ANZ Launch

Jan 23 2023

WPP's investment arm GroupM has appointed former MediaMonks exec Tom Braybrook as Managing Director, Australia & New Zealand, leading the local launch of its data and tech consulting business 'Acceleration'. More

Blattner Tech Buys 'MLOps' Specialist Superwise

Jan 23 2023

Predictive transformation services company Blattner Technologies has acquired machine learning operations ('MLOps') specialist Superwise for an undisclosed sum. More

eCommerce Data Extraction Firm Import.io Acquired

Jan 20 2023

In the US, web data extraction and integration provider Import.io has been acquired by venture equity firm Scaleworks, for an undisclosed sum. More

MindProber Hires Sports Media Exec for European Push

Jan 20 2023

Portugal-based media research platform MindProber has appointed former Formula E media exec Sebastian Tiffert as Vice President of Client Development, charged with driving its expansion in the UK and elsewhere in Europe. He is based in London. More

Long-time NatCen Exec Caroline Turley Joins BMG

Jan 20 2023

In the UK, full service agency BMG Research has appointed long-time NatCen exec Caroline Turley as Client Leadership Director. More

YFM Sells Part of Forecasting Firm Vuealta to Anaplan

Jan 20 2023

YFM Equity Partners has sold part of its London-based forecasting software and services business Vuealta to business planning software company Anaplan. More

US Agencies Intuify and S2 Merge

Jan 20 2023

Boston, MA-based insights agency Intuify has merged with Las Vegas firm S2, which provides quant and qual research across a variety of industries. Terms were not disclosed. More

Five Promotions at Alligator Digital

Jan 20 2023

BVA BDRC subsidiary Alligator Digital has promoted Maria Butylina to the role of Client Services Director, working alongside Jerry Flynn, the firm's Programming Director. Four other promotions have recently been announced. More

Audience Precision Names Head of Research and Insights

Jan 20 2023

Sydney-based media consultancy and tech business Audience Precision has promoted James Allerton to the role of Head of Research and Insights. More

Funds for Healthcare Feedback Firm Authenticx

Jan 20 2023

In the US, healthcare customer feedback specialist Authenticx has raised $20m in a Series B round of funding, which it will use to further develop its machine learning and product engineering, drive its sales and marketing efforts, and further expand the business. More

Tarrant Moves to Chairman at BVA BDRC, Costin to CEO

Jan 19 2023

In the UK, consumer insight consultancy BVA BDRC has appointed Matt Costin as Chief Executive Officer, replacing co-founder Cris Tarrant who takes the position of Chairman. Meanwhile Caroline Ahmed has been named Chief Commercial Officer. More

Protobrand Names New CEO

Jan 19 2023

In the US, behavioral science and MR consultancy Protobrand has appointed former employee Pal Marton Afzelius to Chief Executive Officer, taking over from founder and Chairman Anders Bengtsson. More

Cambiar Hires Kahren Kersten as Equity Partner

Jan 19 2023

US-based MR industry change management consultancy Cambiar has appointed Kahren Kersten as an Equity Partner, thereby expanding its offer to include UX, design and innovation agencies and functions. More

Tokyo's GMO Research Launches Survey Reward 'Lab'

Jan 19 2023

In Tokyo, GMO Research has launched a service called Z.com Engagement Lab, through which consumers can receive rewards for participating in surveys. More

UK MR Budgets Shrink Again, Says Bellwether

Jan 19 2023

UK market research budgets continued to contract during the final three months of last year, according to the latest IPA Bellwether Report. Total marketing budgets grew during the period however, despite expectations that the economy had entered a recession. More

Seed Funding for Price Action Analyst MarketReader

Jan 19 2023

In New York, market analytics company MarketReader, which specialises in analysing price action in real time, has closed an oversubscribed $3.1m seed round of funding, which it will use to develop its user platform. More

Kantar Promotes Commercial and Sustainability Leaders

Jan 19 2023

In Australia, Kantar has expanded its Commercial and Sustainability leadership teams with four senior appointments. Ryan France is increasing his brand strategy role to lead the company's Sustainability practice, while Kim Ruyten will implement the company's ESG capability. More

Funds for QR Code Data Platform Beaconstac

Jan 19 2023

In New York, QR code customer engagement platform Beaconstac, which businesses use to acquire first-party data, has raised $25m in a Series A round of funding, which will help to further develop its technology and expand its team. More

Kantar Launches New Ad Intelligence Brand Vivvix

Jan 18 2023

Kantar has brought together syndicated media coverage from Kantar Media with the ad creative intelligence platform from its Numerator division to form an independent brand called Vivvix, led by former Nielsen CRO Andrew Feigenson as CEO. More

Behavioural Science Consultancy Cowry Acquired by VCCP

Jan 18 2023

In the UK, behavioural science specialist Cowry Consulting has been acquired by comms agency VCCP Group for an undisclosed sum. More

Netflix / Nielsen Deal Expands to US, Mexico and Poland

Jan 18 2023

Streaming service Netflix has expanded its measurement deal with Nielsen, with a multi-year agreement to provide linear and streaming audience data across the US, Mexico and Poland. More

Pollfish Launches '30 Second Survey' Solution

Jan 18 2023

In the US, Prodege-owned survey platform Pollfish has launched an AI-enabled survey creation tool, which it claims can generate a 'professional-grade' survey questionnaire in 30 seconds or less, all based on a single sentence a user enters on their topic of interest. More

Attention Metrics Specialist Adelaide Opens in London

Jan 18 2023

New York-based real-time media attention measurement specialist Adelaide has opened an office in London, to support brands and agencies across the UK and EMEA regions. The office will be led by former Oracle Advertising exec, Ed Bristow. More

Divergent Insights Expands to Vietnam

Jan 18 2023

Southeast Asia-based qual and quant marketing intelligence and online panel service provider Divergent Insights has opened an office in Vietnam, where it has appointed Nguyen Cong Nhu Thuong as Head of Business Development and Operations. More

Collage Group Names Chief Revenue Officer

Jan 18 2023

In the US, cultural intelligence company Collage Group has hired Pat McGlynn for the role of Chief Revenue Officer (CRO), tasked with overseeing company-wide commercial functions and accelerating growth. More

InSites Buys Happy Thinking People

Jan 17 2023

Global online communities specialist InSites Consulting has acquired Munich-based MR and innovation consultancy Happy Thinking People, for an undisclosed sum. More

Snowplow Buys Poplin Data and Launches APAC Hub

Jan 17 2023

London firm Snowplow Analytics, which helps businesses collect and manage their customer behaviour data, has acquired Sydney, Australia-based consulting firm Poplin Data for an undisclosed sum. The buy provides Snowplow with an APAC Hub in Sydney. More

GeoPoll Names First Chief Research Officer in US

Jan 17 2023

In the US, mobile survey platform GeoPoll has hired long-time RTI International exec Charles Lau as its first Chief Research Officer. More

Funds for Seek AI's Natural Language Platform

Jan 17 2023

In New York, AI-powered data solutions provider Seek AI has raised $7.5m in a combination of pre-seed and seed funding. The money will be used to accelerate product development, and to support its mission to make data accessible to anyone in an organization through a natural language interface. More

Veridata Insights Promotes Four in US

Jan 17 2023

Texas-based data collection firm Veridata Insights has promoted Katie Ozdemir to the role of President of Global Qualitative Solutions, Natalie Clancy to VP of Operations, Nathaniel Cuellar to Project Manager, and Michael Nichols to Operations Team Lead. More

Branding Science Names Gryniewicz President in US

Jan 17 2023

Branding Science Group has promoted Jo Gryniewicz to the role of President of the company in the US. More

Walr Hires Lamia Lee for AsiaPac Expansion

Jan 17 2023

UK-based 'data creation' platform Walr has expanded in the Asia Pacific region with the appointment of Lamia Lee as General Manager, tasked with heading up its operations in the region. She is based in Sydney, Australia. More

Long-Time BBC Children's Exec Joins Insights Family

Jan 17 2023

In the UK, long-time BBC Children's exec Rachel Bardill has joined kids, teens, parents and family market intelligence provider The Insights Family, to lead its Marketing and Partnerships team. She is based in Manchester. More

Think HQ Hires Head of Strategy and Research

Jan 16 2023

In Melbourne, purpose-driven communications agency Think HQ has appointed former Bank of Australia strategy leader Fiona Nixon as Head of Strategy and Research. More

Firms and Filters Added to RAIDAR Real-Time Rankings

Jan 16 2023

As of today, you can filter MrWeb's recently-launched real-time ranking of top companies providing MR, insights, data and analytics activities, to include just one type (eg Full Service) or one headquarters country. Another ten firms have been assessed and added, making it a top 40. More

Delineate Boosts Senior Team

Jan 16 2023

UK-based insights and data firm Delineate has announced two senior hires, Arun Mylavarapu as VP of Client Success and Simon Sketchley as Head of Data Services. More

New Blackbird Offering Doubles Down on Online Threats

Jan 16 2023

New York-based firm Blackbird.AI has released a major upgrade of its Constellation risk analytics platform for conversational and social data. More

Lexalytics Expands Offer for Eleven Languages

Jan 16 2023

Structured and unstructured data and text analytics firm Lexalytics has expanded its capabilities for eleven of the languages it supports, to help global organizations better understand their customers. More

AMS Names Litigation Survey Expert

Jan 16 2023

In the US, research firm Applied Marketing Science (AMS) has named Patricia (Patty) Yanes a Testifying Survey Expert, acting as an authority in applying conjoint analysis as a basis for damages models in class actions. More

Nielsen to Reduce Headcount to Early 2022 Levels

Jan 13 2023

Following last month's news that Nielsen is restructuring its business into three global units, and the departure of five of the firm's senior managers, the company has confirmed it is reducing total headcount to 'roughly in line with where it was a year ago'. More

Biden Calls for Ad Targeting Curbs

Jan 13 2023

In the US, President Joe Biden has called for legislation to protect users' privacy by limiting targeted advertising, and banning it completely for children. More

Samba TV to Sell Ad Sales Division to MiQ

Jan 13 2023

US-based cross-screen television insights and analytics provider Samba TV is to sell its US managed media services division to UK-based marketing intelligence and programmatic media specialist MiQ, allowing Samba to focus on its data and measurement services. Terms have not been disclosed. More

Former Momentive EVP Named Poppulo President and COO

Jan 13 2023

In the US, former Momentive / SurveyMonkey exec Samantha Bufton has joined workplace experience and employee comms software company Poppulo as President and Chief Operating Officer, while Eoin Byrne joins as Chief People Officer. More

Insights Firm Consumer Edge Raises M&A Funds

Jan 13 2023

In New York, insights and analytics company Consumer Edge has raised $60m in equity financing, which it will use to accelerate product expansion and drive its mergers and acquisitions strategy. More

DataStax Acquires Machine Learning Firm Kaskada

Jan 13 2023

In the US, real-time AI company DataStax has acquired machine learning company Kaskada, which enables practitioners to train behavioral models directly from event-based data. Terms of the deal have not been disclosed. More

Unilever's BV Pradeep to Advise Borderless Access

Jan 13 2023

Long-time Unilever insights leader BV Pradeep has joined the global advisory team of digital MR products and solutions company Borderless Access, with a remit to help the company design strategies for acquiring and expanding its client base. More

J.D. Power Buys Electric Vehicle Data Firm ZappyRide

Jan 12 2023

In the US, J.D. Power has acquired electric vehicle (EV) data company ZappyRide for an undisclosed sum. More

Proactive Worldwide Co-founder Retires

Jan 12 2023

Gary Maag, CEO of market intelligence company Proactive Worldwide (PWW), has retired from the company he co-founded 27 years ago with David Kalinowski. More

Due Diligence Data Provider Kyckr Acquired

Jan 12 2023

Kyckr, a London-based supplier of legally-authoritative B2B customer and supplier data, has been acquired by Australian billionaire tech-entrepreneur Richard White, through his personal investment vehicle RealWise. Terms were not disclosed. More

Former Nielsen Exec Takes Kantar Innovation Role

Jan 12 2023

In Belgium, Kantar has appointed long-time Nielsen exec Sabine Vermeulen as Innovation Director. More

Real-Time MR Firm Glimpse Adds Lucid's Popovich as CRO

Jan 12 2023

In New York, self-service, real-time insights platform Glimpse has appointed long-time Lucid exec Jay Popovich as Chief Revenue Officer; Adam Bai as Chief Strategy and Client Service Officer and Karen Strauss as a part-time Strategic Consultant. More

IRI Hires to Grow European Media Business

Jan 12 2023

Consumer data giant IRI has appointed former Amazon exec Florian Clemens as Vice President of Advertisers & Agencies EMEA, tasked with growing the company's media business across Europe. He is based in London. More

Funds for Wearable Tech Data Firm DashLX

Jan 12 2023

In the US, wearable tech data provider DashLX has raised $2.5m in a seed round of investment. More

Screen Engine/ASI Buys Brand Insights Firm Coherency

Jan 11 2023

In Los Angeles, entertainment and media market research firm Screen Engine/ASI has acquired brand insights and strategy firm Coherency for an undisclosed sum. More

Funds for Southeast Asia Parent Survey Platform Supermom

Jan 11 2023

Parenting platform Supermom, which offers its twenty million members price comparisons, networking communities, and the opportunity to earn money by completing surveys, has raised SG$ 8m ($6.01m) in a Series A round of funding, which it will use to expand its presence in Southeast Asia. More

Futurum Buys CX Sector Researcher Dash Network

Jan 11 2023

In the US, industry research firm The Futurum Group has acquired B2B research, media, and advisory business Dash Network, which offers market analysis and insights for the customer experience (CX) sector. Terms of the deal were not disclosed. More

Paul Hunter Named MRII President

Jan 11 2023

Non-profit MR industry consortium the Market Research Institute International (MRII) has appointed former dunnhumby exec Paul Hunter as its President for 2023, succeeding Marjette Stark, who will remain on the Board as immediate Past President. More

Savanta Launches Qual and UX Practice in US and Canada

Jan 11 2023

Next15's data and insights group Savanta has launched a Qualitative and UX (user experience) Research division in the US and Canada. More

KS&R Promotes Three Long-term Employees

Jan 11 2023

US-based strategic consultancy and MR firm KS&R has promoted long-term employees Jen Longo, Brian St. Onge and Lindsay Campbell to the position of Director. More

New JIC Formed to Certify Cross-Platform Measures

Jan 10 2023

US media ratings consortium OpenAP and TV ad trade group the Video Advertising Bureau (VAB) have teamed up with a group of TV broadcasters to form a joint industry committee (JIC) and create a certification process for emerging cross-platform measurement solutions. More

Relative Insight Launches Health Sector Text Tool

Jan 10 2023

Text analytics software firm Relative Insight has launched Relative Health - a solution to help pharmaceutical, healthcare, biotech and medical device companies and their agencies analyse and visualise industry-specific text data. More

QuMind Adds MaxDiff Analysis Feature

Jan 10 2023

UK-based consumer intelligence platform QuMind has launched a feature which applies MaxDiff analysis to help companies align their products and services with what matters most to their customers. More

Kantar Names Insights APAC CEO

Jan 10 2023

Kantar has appointed Cheong Tai Leung as Chief Executive Officer of its Insights Asia Pacific business. She is based in Singapore and takes over from Wayne Levings, who will now focus exclusively on his role as Kantar's Chief Client Officer. More

Trade Desk Launches Ad Data Activation Tool Galileo

Jan 10 2023

AdTech company The Trade Desk has launched Galileo, which will help advertisers activate their first-party customer data, to optimize digital media buys and measure business outcomes. More

Two Senior London Hires for 2CV

Jan 10 2023

In London, consumer and B2B agency 2CV has appointed Keith Crane as Group Research Director, leading the B2B, Corporate & Finance practice; while Bogumila Cartwright joins as Quant Research Director in the Life & Style practice. More

Former Nielsen Exec van der Meer Joins Redslim

Jan 10 2023

Long-time Nielsen exec Dave van der Meer has joined data service provider Redslim as Global Commercial Director, to help expand the firm's client base and commercial team. He is based in the Netherlands. More

Global Auto Group Stellantis Launches Data Business

Jan 9 2023

Car manufacturing conglomerate and mobility provider Stellantis, whose brands include Citroën, Fiat, Chrysler and Maserati, has announced the launch of a unit dedicated to B2B products, applications and services based on its massive data sets. More

Jeremy Bullmore Dies

Jan 9 2023

Former MRS President and ad industry leading light Jeremy Bullmore has died aged 93, shortly after retiring from WPP after 67 years at the group and its predecessor companies. More

New CEO for Research Partnership as Founders Step Back

Jan 9 2023

UK-based healthcare insights company Research Partnership has appointed Gareth Phillips as its new CEO, as co-founding Directors Mary Assimakopoulos and Mark Jeffery step back from the day-to-day operation of the business. They remain on the senior team as advisors. More

NielsenIQ Owner Invests $175m in Data Firm Tredence

Jan 9 2023

Data science and AI solutions company Tredence has raised $175m in Series B funding from Advent International, to fuel its growth. Full financial terms of the agreement were not disclosed. More

GfK Hires VP for Tires

Jan 9 2023

GfK has appointed Goodyear veteran Miguel Quiros as Vice President, Market Intelligence for the US tire industry. More

Three Appointments for UK's Blue Marble

Jan 9 2023

In the UK, insights agency Blue Marble has hired Olivier Boelman and Amelie Treppass as Research Directors and Brigid Eades as a Research Executive, following strong growth in 2022. More

SAI MedPartners Buys Custom Pharma Researcher Fulcrum

Jan 6 2023

Pharma and biotech insight and analytics firm SAI MedPartners has acquired Waltham, MA-based primary MR firm Fulcrum Research Group, which also focuses on the healthcare and biopharma sectors. More

LiveRamp Partners with Pinterest for Clean Room Pilot

Jan 6 2023

LiveRamp has announced a partnership with 'visual discovery engine' Pinterest, for whom it will pilot data clean rooms, allowing Pinterest advertising partners to view aggregated insights into the performance of their campaigns. More

CRG Buys Predictive Intelligence Unit HUUNU

Jan 6 2023

In the US, data collection and consumer insights firm CRG Global Inc. has purchased the HUUNU predictive intelligence asset from prediction market research company Cipher. More

CIMM Appoints Deputy MD

Jan 6 2023

The ARF's Coalition for Innovative Media Measurement has appointed former GroupM and MediaPost journalist and marketer Tameka Kee as Deputy Managing Director. More

Publicis Buys British Martech Firm Yieldify

Jan 6 2023

Groupe Publicis has announced the acquisition of London-based Yieldify, which will form part of the global marcoms giant's advertising and marketing technology division Epsilon. More

Senior Hires for InMobi

Jan 6 2023

Mobile marketing and ad tech platform InMobi has appointed three advertising industry veterans to its Global Ad Monetization team: Brian Slitt and Pamela Ibarra in VP roles and Christopher Damski as Director of Product Development for its Meson brand. More

Alchemer Buys Mobile Feedback Specialist Apptentive

Jan 5 2023

Alchemer, the experience management and enterprise feedback tech company once known as SurveyGizmo, has announced the acquisition of mobile CX specialist Apptentive. More

Salesforce Cuts around 7,000 after Hiring 'Too Many'

Jan 5 2023

CRM software giant Salesforce is to cut around 10% of its workforce. The firm says increasing its headcount by some 30% in 2021 (to around 73,500) was a mistake - 'too many... leading into this economic downturn'. More

IRI to Link Meta Campaigns to US Sales

Jan 5 2023

In between paying nine-figure fines and settlements, Meta has found time to strike a deal with IRI which will allow the consumer data giant to link ad campaigns on Instagram and Facebook to US retail sales at the brand and product level. 'Ansa' also allows for campaign targeting and optimization. More

Poynter and Son Launch Word Cloud Plus

Jan 5 2023

Ubiquitous MR industry figure Ray Poynter has teamed up with his son, engineer Will Poynter, to offer a new, free tool for creating word clouds. Users get a draft cloud which they can then refine to change layout, exclude or accentuate particular words or phrases, and other options. More

Another Day, Another 390m Euros for Meta

Jan 5 2023

The Irish Data Protection Commission (DPC) has fined Facebook parent Meta EUR 390m for breaking EU privacy rules, following the $725m settlement revealed in a US lawsuit this week and with a UK case looming at the end of the month. More

Ipsos Appoints COO and Chief People Officer

Jan 5 2023

Ipsos has announced two appointments to its global Executive Committee: Valerie Vezinhet as Chief People Officer and Michel Guidi as Chief Operating Officer. More

Funds and Launch for Personal Data Firm Caden

Jan 5 2023

Year-old New York-based personal data exchange Caden has raised a further $6m in seed funding, which it will use to formally launch its platform and grow its team. More

Funds for Ambitious Cleartelligence

Jan 5 2023

US firm Cleartelligence, which helps clients to solve complex business problems using data, has received an unspecified amount of growth capital from private equity firm Align Capital Partners (ACP), and says it will scale operations in the Americas, invest in strategic partnerships, and broaden its expertise. More

First Nielsen One Launch Next Week

Jan 4 2023

More than two years after first announcing its Nielsen One cross-platform measurement solution, and a year after the start of 'Alpha' testing, Nielsen says it is ready for a full launch of the first elements next week. More

New Investor Buys Majority of Madison Logic

Jan 4 2023

Investment firm BC Partners is to acquire a majority stake in New York and London-based Account Based Marketing (ABM) specialist Madison Logic, from private equity firm Clarion Capital Partners. Others including the firm's CEO and co-founders will retain their minority shareholdings. More

Senior Promotion for Directions Inc.

Jan 4 2023

Cincinnati, Ohio-based insights and analytics firm Directions Inc. has promoted Elizabeth (Beth) Finn to Chief Client Officer, leading the account team and overseeing the firm's client relationships and engagements. More

Meta Pays $725m to Settle Privacy Case

Jan 4 2023

In the US, Meta, the parent of Facebook, has agreed to settle a lawsuit relating to the Cambridge Analytica data breach, and will pay $725m, reportedly the largest sum in a privacy-based class action. More

Keypoint Hires VP Marketing

Jan 4 2023

Fairfield, NJ-based digital imaging industry product testing and analytics firm Keypoint Intelligence has appointed Nancy Byrne as Vice President of Marketing. More

DV Wins MRC Seal for Attention Measure

Jan 4 2023

In the US, digital media measurement firm DoubleVerify has received Media Rating Council (MRC) accreditation for its DV Authentic Attention analytics and performance solution. More

Court Finds ESOMAR Allegations against CEO Unfounded

Jan 3 2023

A judge in Amsterdam has ruled that ESOMAR's election misconduct allegations against its former CEO found 'no support in the facts whatsoever', and the organisation has written to members to say as much. More

Warner Bros. Chooses VideoAmp for Ad Transactions

Jan 3 2023

Ad measurement, planning and optimization platform VideoAmp has announced a deal with Warner Bros. Discovery to measure cross-screen campaigns across the latter's portfolio of news and entertainment brands. Following a test with Omnicom, the service will offer a transaction currency for ads. More

Behaviorally Hires for LatAm Launch

Jan 3 2023

Purchasing behavior specialist Behaviorally has hired Gustavo Alvarez to launch a Latin American hub in Mexico City. More

Funds for Data Quality Firm Qualytics

Jan 3 2023

Enterprise data quality platform Qualytics has raised $2.5 million led by venture capital firm Tech Square Ventures, roughly doubling its funding to date. The money will be used 'to scale the company to meet growing demand from Fortune 500 enterprises'. More

TechTarget Promotes for President and COO Roles

Jan 3 2023

In the US, B2B technology purchasing intent data provider TechTarget has promoted EVP Rebecca Kitchens to the role of President, while Steve Niemiec has added the title of COO to his existing role as Chief Revenue Officer. More

IBM Launches BI Analytics Suite

Jan 3 2023

IBM has launched Business Analytics Enterprise, a suite of business intelligence (BI), planning, budgeting, reporting, forecasting and dashboard capabilities aiming to help the 'right teams get the right data at the right time'. More

Senior Changes for Decision Intelligence Firm Gurobi

Jan 3 2023

Decision intelligence tech firm Gurobi Optimization has announced that its co-founder and CEO Dr. Edward Rothberg will move to the role of Chairman, alongside that of Chief Scientist; while current COO Duke Perrucci takes over as CEO. More

No DRNO for 11 Days? It Must be Christmas!

Jan 2 2023

That's it for another year from DRNO - our next issue will be for January 3rd 2023. Our very best wishes for a Merry Christmas to all those of you celebrating it, a Happy New Year to all readers, and a big Thank You as ever for your support and feedback in 2022. More

ANZ Group to Acquire DOT Loves Data

Jan 2 2023

Australia and New Zealand Banking Group (ANZ Group) has agreed to acquire analytics and data viz specialist DOT Loves Data, for an undisclosed sum. More

Airtel Buys Stake in Customer Data Platform Lemnisk

Jan 2 2023

In India, telecoms services company Bharti Airtel has acquired an 8% stake in Lemnisk, which offers a real-time marketing automation and customer data platform (CDP) for one-to-one personalization and cross-channel customer journey management at scale. Terms of the deal were not disclosed. More

Innovid Names Global Chief Commercial Officer

Jan 2 2023

In the US, online video ad and analytics tech firm Innovid has appointed David Helmreich as Chief Commercial Officer. More

Allison+Partners Adds Performance+Intelligence Group

Jan 2 2023

In the US, marcoms agency Allison+Partners has combined existing and new capabilities into one centralized unit called the Performance+Intelligence Group, offering cross-channel analytics and insights, data science, measurement and research. More

WPP Opens Campus in Atlanta

Jan 2 2023

WPP is opening a Campus in Atlanta, GA, bringing together more than 400 of its employees and housing ten of its agencies which are already based in the city. This is WPP's sixth Campus in North America and the first to be unveiled in the US this year. More

MrWeb Launches RAIDAR Real-Time Industry Ranking

Jan 1 2023

Today we're launching RAIDAR. Like an industry top 30 companies list, but instead of publishing it once a year, we'll update it every day based on yesterday's DRNO stories and other company data; show our workings; include companies never before considered; and allow sorting by a long list of criteria. More

Funds for Survey Participant Recruiter User Interviews

Jan 1 2023

In the US, survey participant recruitment firm User Interviews has raised $27.5m in a Series B round of funding, which it will use to continue building targeted solutions. More

Nielsen Audio MD Brad Kelly to Leave the Company

Jan 1 2023

Nielsen Audio Managing Director Brad Kelly is leaving the firm as part of the company's 'executive shake-up', according to radio industry trade publication Radio Ink. More

New Managing Director for Norstat Latvia

Jan 1 2023

European data collection company Norstat has appointed Linda Ezera as Managing Director for its Latvia operations, replacing Janis Romanovs, who has moved into the role of Sales Director of Norstat International. More

B2B Data Platform Leadspace Hires CFO and Experience Lead

Jan 1 2023

US and Israel-based B2B customer data platform Leadspace has appointed Hadas Finkelman as Chief Financial Officer, while David Gai joins as Chief Experience Officer. More

Video Tech / Measurement Specialist Qumu to be Acquired

Jan 1 2023

In the US, video technology provider and measurement specialist Qumu is to be acquired by enterprise software firm Enghouse Systems, for approximately $18m. More

Investment for Outsourcing Management Platform ArenaCX

Jan 1 2023

In the US, customer services outsourcing management platform ArenaCX has raised $4.2m in a funding round, which it will use to fuel further company growth. More

Three New Divisions, Multiple Departures for Nielsen

Dec 20 2022

Nielsen is restructuring its business into three global business units, according to online publication AdAge: Nielsen Audience Measurement, Nielsen Analytics and Gracenote. Current COO Karthik Rao will become CEO of the first of these. More

Feature: Report Automation is Not Just for Trackers

Dec 20 2022

Continuing our focus on Data Visualization, E-Tabs CEO Benjamin Rietti dispels the myth and discusses how automation can be a winning option for syndicated projects, omnibus reporting, copy and concept testing, multi-segment, and even customised and ad hoc work. More

Congress Seeks Clarity on Ask US Panel Project

Dec 20 2022

Following a request from professional body the Insights Association, a Bill introduced in the US Congress would require the Census Bureau to provide much greater detail on its controversial Ask US Panel project. More

New Funds for Macroeconomic Intel Provider QuantCube

Dec 20 2022

Paris-based macroeconomic, corporate and environmental intelligence provider QuantCube Technology has raised an undisclosed amount of funding in a Series B round, for use in continued global expansion. More

WNS Buys Research and Analytics Firm The Smart Cube

Dec 20 2022

Business Process Management (BPM) solutions provider WNS has acquired platform-based research and analytics firm The Smart Cube for $125m. WNS has also bought procurement platform consultancy OptiBuy for EUR 30m. More

NowVertical to Buy Smartlytics and Acrotrend

Dec 20 2022

NowVertical Group (NOW), which combines human expertise and big data analytics, is to acquire two UK-based data analytics specialists - Smartlytics Consultancy and Acrotrend Solutions - for a total of $6.45m. More

Reset Digital Names First Chief Data Officer

Dec 20 2022

In New York, programmatic targeting specialist Reset Digital has hired Nate Rackiewicz for the newly created role of Chief Data Officer. More

Protiviti Buys Digital Experience Agency R2i

Dec 19 2022

In the US, consulting firm Protiviti has acquired digital experience agency R2integrated (R2i), for an undisclosed sum. More

Data Viz Feature: Love The One You're With

Dec 19 2022

Rumours of the demise of PowerPoint have been circulating for decades, but in numbers terms it's still king of the MR presentation, and you might be surprised what you can do with it. In another item from our special issue, OfficeReports' Torben Laustsen provides hints and tips for perfect.ppt. More

InnovidXP President Departs

Dec 19 2022

InnovidXP President Jo Kinsella has announced she is leaving the company 'to explore new adventures'. She joined in March when ad tech firm Innovid paid $160m to acquire measurement and optimization firm TVSquared. More

Canvs AI Adds Translation for MRX Platform

Dec 19 2022

Text analytics specialist Canvs AI has added translation capabilities to Canvs MRX, allowing users to analyze open-ended text from multiple languages, directly on the platform. More

Funds for Physician Insights Platform KeyOps

Dec 19 2022

Toronto-based physician insights and engagement platform KeyOps has raised CAD $4m in a seed round of funding, which it will use to fuel expansion in the US, while growing its physician network across North America. More

New HR Leader for CleverTap

Dec 19 2022

Mountain View, CA-based customer lifecycle and user retention platform CleverTap has appointed Satyadeep Mishra as its new Chief Human Resources Officer. More

Funds for Promotion and Pricing Optimizer Kuona

Dec 19 2022

Monterrey, Mexico-based promotion and pricing optimization specialist Kuona has raised $6m in seed funding, which it will use to expand its presence in key locations including Latin America, Europe and the US. More

Funds for Marketing Data Science Platform Recast

Dec 19 2022

In New York, automated marketing data science platform Recast has raised $3.4m in a follow-on seed funding round, which it will use to scale its software engineering and data science teams. More

Alliance for Audited Media and BPA Worldwide to Merge

Dec 16 2022

In the US, the Boards of Directors of not-for-profit audience audit organizations the Alliance for Audited Media (AAM) and BPA Worldwide have approved a plan for the two to merge. The aim is to increase trust across media channels through 'innovative service development'. More

Qualtrics Upgrade Integrates Operational and CX Data

Dec 16 2022

Experience management platform Qualtrics has added new XM Platform features, including an enhanced Experience iD (XiD) dashboard experience and automated workflows, combining operational customer data and experience data to understand key customer trends. More

Environics Analytics Names First Chief Product Officer

Dec 16 2022

Canadian marketing services and data firm Environics Analytics (EA) has hired former NLogic COO David Phillips as its first Chief Product Officer. He will join the company in January. More

Dooblo Launches Field Productivity and Quality Tool

Dec 16 2022

Israel-based mobile survey software and analysis solutions provider Dooblo has launched a tool called Dooblo Insights, to help operations execs increase fieldwork productivity, drive data quality and increase delivery speed. More

Frawley Named Alterian Chairman

Dec 16 2022

Andrew Frawley, the former CEO of database marketing firm Epsilon, has been named of Chairman of customer engagement technology specialist Alterian. More

New Splatter Tool Collects Data at Retail Outlets

Dec 16 2022

Manchester, UK-based experiential field marketing agency Splatter Connect has launched a tool called FIELD CONNECT, which can be used to collect data in real time from field visits to retail outlets. More

New Funds for Journey Management Platform TheyDo

Dec 16 2022

Amsterdam-based customer journey management platform TheyDo has raised EUR 12m in a Series A round of funding, which it will invest in enhanced tools, co-creation, and adding community content to its product. More

Kantar Launches Global Connected Data Solutions Team

Dec 15 2022

Kantar has launched a team called Global Connected Data Solutions, within its audience network Profiles division, to help advertisers maximise the value of their first-party data. More

dentsu Adds Aus Data Firm Aware Services to Merkle

Dec 15 2022

In Australia, marcoms group dentsu has acquired data and analytics provider Aware Services. Terms of the deal were not disclosed. More

Prescient Healthcare Names New CEO

Dec 15 2022

In London, biopharma product strategy consultancy Prescient Healthcare Group has promoted Dr Debasish Talukdar to the role of Chief Executive Officer, as founder Jamie Denison-Pender moves into a new position focused on corporate development and M&A. More

IAB Names Research, Insights and Strategy Leaders

Dec 15 2022

The Interactive Advertising Bureau (IAB) has appointed Jack Koch as SVP Research and Insights and Pam Zucker as SVP, Chief Strategy Officer. Additionally, Chris Bruderle's role has been expanded and he now has the title VP, Industry Insights and Content Strategy. More

New Funds for Consumer Intell Platform ProfitWheel

Dec 15 2022

Consumer intelligence platform ProfitWheel has raised $1.2m in a pre-series A round of funding, building on a $3m seed round last year. The funding will be used to expand in the US and other global markets, and to hire for its sales and customer success teams. More

tvScientific Names Data Science Head and Advisors

Dec 15 2022

In the US, ad tech firm tvScientific has appointed Michael Bilow as its first Head of Data Science, while launching a Data Science Advisory Board tasked with providing guidance on television attribution and optimization. More

Redlich to Continue in IFABC Global President Role

Dec 15 2022

Simon Redlich, Chief Executive of UK media ad currency body and auditor ABC, has been re-elected as Global President of the International Federation of Audit Bureaux of Certification (IFABC) for a second term. More

Nepa Confirms Headcount Reduction Plan

Dec 14 2022

Stockholm, Sweden-based brand tracking and consumer science specialist Nepa has launched a program to save around SEK 24m (c.$2.35m) in personnel and other external costs. The plan will potentially affect around 30 employees. More

Affinity Hires Ex-Nielsen EVP Damian Garbaccio

Dec 14 2022

In New York, consumer purchase data platform Affinity Solutions has appointed former Nielsen EVP Damian Garbaccio as its first Chief Business & Marketing Officer. In addition Mike Shehan, former CEO of video ad platform SpotX, has joined the firm's Advisory Board. More

Momentive Launches First 'State of Surveys' Report

Dec 14 2022

In the US, experience management group Momentive has launched the 'State of Surveys' report, which highlights the changing trends emerging from the use of its DIY survey software SurveyMonkey over time. Some of the trends uncovered related to non-binary gender options and mobile survey-taking. More

Engagement Platform MessageGears Raises $62m

Dec 14 2022

In the US, customer engagement platform MessageGears has raised $62m in a growth financing round, which it will use to expand its tech platform - with an emphasis on bolstering its mobile channel capabilities; grow its global presence; and explore acquisitions. More

IPG's Interactive Avenues Names Head of Analytics

Dec 14 2022

Digital marketing agency Interactive Avenues has appointed Siddharth Barjatya as Head of Analytics, based in its Mumbai, India office. More

Fresh Relevance Launches Contextual Personalization Tool

Dec 14 2022

In the UK, personalization platform Fresh Relevance has added a tool called Contextual Auto Optimize to its platform, to enable online businesses to automatically serve the most relevant experience to each customer, based on different contexts relating to when they are viewing. More

Zappi Raises $170m in Growth Capital Round

Dec 13 2022

Automated consumer insights platform Zappi has raised $170m in growth capital, which it will use to expand data sets across new markets, verticals and categories; power its platform innovation with emerging technologies; and continue expanding its team globally. More

Feature Interview: Jami Pulley, Veridata Insights

Dec 13 2022

CEO Jami talks to MrWeb's Nick Thomas about how she came to be co-founding and growing a data collection business for the 21st century; embracing the tech, but keeping customer service front and center. Taken from the 'Data Visualization' special issue, out now. Available either to read or watch. More

Marketing Systems Group Names Company President

Dec 13 2022

In the US, Marketing Systems Group (MSG), which provides tech, services and information solutions customized for the survey, sensory and MR sector, has promoted Srinath Sankar to the role of company President. More

Audiense Acquires SOPRISM Consumer Insight Tool

Dec 13 2022

Audience intelligence platform Audiense has acquired SOPRISM, a tool that helps agencies and brands develop their understanding of their social media audience. Terms of the deal were not disclosed. More

Gazey to Lead Brand Dynamics Specialist Health Team

Dec 13 2022

Lee Gazey, former Hall & Partners Global CEO of Health, has joined London-based consultancy Brand Dynamics as Head of Health Dynamics, a specialist team working with health and pharma clients. More

Amy Fenton Joins MarketCast as Head of Ad Solutions

Dec 13 2022

Former Kantar / Nielsen exec Amy Fenton has joined Los Angeles-based consumer insights and analytics business MarketCast, as Head of Ad Solutions. More

Amplified Intelligence Buys Validation Firm AttentvAds

Dec 13 2022

Australia-based attention measurement company Amplified Intelligence has acquired ad verification company AttentvAds, for an undisclosed sum. More

CleverTap Tool to Boost Push Notification Render Rates

Dec 13 2022

AI-powered customer lifecycle and user retention platform CleverTap has launched a tool called RenderMax, which the firm claims can increase mobile push notification render rates by up to 90% on low-end Android devices. More

Kenya Office and Hire for Mobile Specialist MDI

Dec 12 2022

Melbourne, Australia-based in-the-moment researcher Mobile Digital Insights (MDI) has opened a new office in Kenya, and has appointed Agnes Odongo as Research Consultant East Africa. More

Momentive Appoints CFO

Dec 12 2022

SurveyMonkey and GetFeedback parent Momentive has brought in Rich Sullivan as CFO, overseeing all aspects of its finance function. More

EX Firm LumApps Buys Chatbot Builder Vizir

Dec 12 2022

Austin, TX-based employee experience platform provider LumApps has acquired French chatbot specialist Vizir, for an undisclosed amount. More

AWS Offers Data Clean Rooms 'For Use in Minutes'

Dec 12 2022

Online retail giant Amazon has announced the launch by its Web Services division of AWS Clean Rooms, which will help client companies easily and securely analyze and collaborate on their combined datasets, without sharing or revealing underlying data. More

dunnhumby Hires President, Americas

Dec 12 2022

Customer data science pioneer dunnhumby has appointed Matt O'Grady as its President for the Americas region, a newly created role responsible for delivering growth across the two continents, reporting direct to CEO Dan Olley. More

Ireland's Spearline Buys Analytics Firm Callstats

Dec 12 2022

Spearline, a provider of communication testing technology based in Skibbereen, County Cork, has acquired the Callstats analytics, diagnostics and optimization technology for WebRTC from California-based 8x8, Inc. More

Data Deal for Disney and VideoAmp

Dec 9 2022

Disney's Advertising division has announced an advanced integration with ad measurement, planning and optimization platform VideoAmp, using 'Clean Room' technology to offer clients ad metrics and privacy-compliant first-party data usage in the post-cookie world. More

datafuelX Hires Tech and Partnerships Leaders

Dec 9 2022

Predictive ad analytics firm datafuelX has announced three senior hires for new roles: Steve Popper as VP of Technology, Guanghui Lui as VP of Data Science, and Caitlin Barter as Director of Partnership Success. More

QuestionPro Hires North American CX Leader

Dec 9 2022

Online survey, CX and EX software firm QuestionPro has appointed Marc Mandel as Vice President of North American Sales & Account Management, leading its Customer Experience Go-to-Market teams for the continent. More

KS&R Promotes Two to Board

Dec 9 2022

US-based strategic consultancy and MR firm KS&R has appointed Kathleen McKnight and Dan Conners to its Board of Directors. More

CIMM Launches Five New Working Groups

Dec 9 2022

US-based media metrics body the CIMM is to launch five new Working Groups to support its mission promoting innovation in media measurement, metrics and data. They are Cross-Media, Multi-Currency, Content, TV Data and CTV / Streaming / Programmatic. More

Partnership Boosts Comscore's Predictive Audiences

Dec 9 2022

Comscore has extended its partnership with independent ad platform AdForm, making the former's Predictive Audiences solution available to the latter's clients worldwide. More

Signoi Launches Semiotic Video Analysis Service

Dec 8 2022

Brighton, UK-based insight and foresight platform Signoi has unveiled a new service analysing videos from any source, and including the use of higher-order semiotic frameworks which it says can 'pinpoint significant shifts in motifs within a video, and ultimately capture the whole narrative in its essence'. More

ESOMAR Schedules EGM, Plans New Elections

Dec 8 2022

Following last week's news that ESOMAR is to rerun its Council elections after uncovering 'serious misconduct', the industry body is to hold an Extraordinary General Meeting (EGM) to schedule the rerun, agree an extension to the sitting Council's term, and brief members on its investigation. More

WPP Buys Canadian eCommerce Agency Diff

Dec 8 2022

WPP has acquired full-service eCommerce agency Diff, whose offer includes site optimisation and user testing. Terms of the deal have not been disclosed. More

Upgrade for Tesco Media & Insight Platform

Dec 8 2022

Tesco and dunnhumby have announced the next phase of the Tesco Media & Insight Platform, with new onsite and in-store media channels, and a self-serve capability. More

Audigent Adds Equifax Segments to Data Platform

Dec 8 2022

New York-based data activation, curation and identity platform Audigent has integrated audience segments from consumer credit data agency Equifax into its platform, to provide anonymized insights including how much consumers earn and the type of cars they own. More

Crownpeak Buys Product Discovery Specialist Attraqt

Dec 8 2022

US-based digital experience platform (DXP) Crownpeak has acquired product discovery specialist Attraqt for an undisclosed sum. More

dunnhumby Loses CEO to Hargreaves Lansdown

Dec 8 2022

Dan Olley, CEO of Tesco-owned customer data specialist dunnhumby, is joining financial services company Hargreaves Lansdown in the Chief Exec role. A dunnhumby spokesperson told DRNO that Olley will continue as dunnhumby CEO until a successor is appointed in the coming months. More

STRAT7 Launches Advisory Consulting Practice

Dec 7 2022

Insight group STRAT7 has launched a consulting practice called STRAT7 Advisory, to advise business leaders on how to embed consumer understanding into all aspects of their decision making - from market analysis, strategy creation to implementation, to enabling internal processes. More

Cynthia Pachovski Named CEO of Ipsos Canada

Dec 7 2022

Cynthia Pachovski has been formally named Chief Executive Officer of Ipsos Canada, following the retirement of Gary Bennewies earlier in the year. More

IPG Health's SOLVE(D) Expands to Europe

Dec 7 2022

IPG Health's US-based data, analytics and media company SOLVE(D) has been rolled out across the UK, Germany, France and Spain, to provide omnichannel offerings and capabilities to support and complement the network's agencies and clients in the region. More

Yabble Launches Insight Summary Solution

Dec 7 2022

In New Zealand, insights platform Yabble has launched an AI-powered tool called Summarize, to generate summaries of insights from long-form data at 'unprecedented speed'. More

AdAdapted Taps Comscore for Drinking Age Data Compliance

Dec 7 2022

AdTech solutions company AdAdapted has partnered with Comscore, to provide CPG brands with demographic insights, while confirming to beer, wine and spirit advertisers that the AdAdapted network is legal drinking age (LDA) compliant. More

Funds for Data-led Retail Planning Firm Invent Analytics

Dec 7 2022

In the US, data science-driven retail planning solutions provider Invent Analytics has raised $7.5m in a Series A round of funding, which it will use to continue its expansion in North America and Western Europe, and to invest in its AI-powered solutions. More

$26m for Customer Insights Platform Chattermill

Dec 6 2022

London-based customer insights and analytics platform Chattermill has raised $26m in a Series B round of funding, which it will use to support its expansion in the US and Europe, and develop its partner network worldwide. More

Alter Agents Adds Three to C-Suite

Dec 6 2022

In the US, full service shopper behavior specialist Alter Agents has appointed Heather O'Shea as Chief Research Officer, and Casey Willard as Chief Analytics Officer, while promoting Eddie Francis to the role of Chief Operating Officer. More

Tellius Adds Data Unification Tool

Dec 6 2022

In the US, decision intelligence platform Tellius has added new features to help enterprise users unify disparate datasets, and analyze siloed data. More

MRS Awards Wins for The Behavioural Architects

Dec 6 2022

In the UK, the Market Research Society (MRS) has given both its new Sustainability Research Award and this year's Liz Nelson Grand Prix Award to The Behavioural Architects and New South Wales Department of Planning & Environment, for work which resulted in an increase in tree planting in Sydney. More

Seed Funds for Data Protection Firm Protopia AI

Dec 6 2022

In the US, data protection specialist Protopia AI has raised $6m in a seed round of funding, which it will use to further build its engineering teams, go-to-market efforts and product features. More

Channel Factory Hires Product Strategy Trio

Dec 6 2022

In the US, YouTube ad platform Channel Factory has hired three execs to inform global product strategy - Tanya Kolosova as Director of Analytics and Data Science; James Rooney as Senior Vice President, Global Head of Product; and David Silva as Director of Product Design. More

QualSights Debuts In-home Passive Product Measure

Dec 5 2022

Chicago-based QualSights has launched a platform called 'Product Consumption Intelligence', to passively measure behavior in the home. More

Salesforce Revenue Ops Leader is New DISQO CFO

Dec 5 2022

Insights and CX platform DISQO has appointed Scott Henderson, a Salesforce veteran of more than twenty years, as its new Chief Financial Officer. More

Kantar Public Appoints New Global CFO

Dec 5 2022

Kantar Public, the division recently sold to investor Trilantic Europe, has announced the appointment of former VMLY&R exec Mark Hinton-Jones as its new Global CFO. More

Twelve Million for Video Intell Firm Twelve Labs

Dec 5 2022

In San Francisco, video analytics company Twelve Labs has closed a $12m seed extension funding round, for use in adding product features, continuing R&D, and for further development of its foundation model for video understanding. More

Catalyx Hires Accounts Head to Support Rapid Growth

Dec 5 2022

Consumer research platform Catalyx has appointed Jenny Kieras, formerly of The Insights Family, as Global Head of Accounts. More

Research Results Names Field Management SVP

Dec 5 2022

In the US, Research Results has appointed former MarketCast and Phoenix MI employee Jeremy Engelin as Senior Vice President, Field Management, working remotely from upstate New York. More

Cooler Screens Hires Former dunnhumby SVP

Dec 5 2022

Chicago-based in-store retail media platform Cooler Screens has appointed long-time dunnhumby exec Artem Lavrinovich as Chief Data and Product Officer. More

ESOMAR Fires Two and will Rerun Election

Dec 2 2022

Industry body ESOMAR is to rerun its elections for Council after uncovering what it calls 'serious misconduct'. The association has fired two members of staff, but stresses that no complaints have been made about the conduct of candidates. More

Accenture Buys Australia's Fiftyfive5

Dec 2 2022

Australian customer insights and advisory consultancy Fiftyfive5 has been acquired by professional services giant Accenture for an undisclosed sum. More

Lefranc Named Cint CFO

Dec 2 2022

Long-time Kantar CFO Olivier Lefranc has joined automated insight-gathering and sample management platform Cint, as Chief Financial Officer, based in Paris. More

TKW Buys Mystery Shopping Firm Retail Reality

Dec 2 2022

In Australia, data collection agency TKW Research Group has acquired mystery shopping specialist Retail Reality, for an undisclosed sum. More

Digital Data Platform Roivenue Acquired

Dec 2 2022

Marketing insights and analytics solutions provider ScanmarQED has acquired marketing attribution and digital data integration platform Roivenue. Terms were not disclosed. More

QuMind Launches Dynamic StoryBoards

Dec 2 2022

UK-based consumer intelligence platform QuMind has launched a solution called Dynamic StoryBoards, to help clients bring context-rich insights into 'one clear visual'. More

Funds and Senior Hire for Customer Intel Firm Frame AI

Dec 2 2022

AI-driven customer intelligence platform Frame AI has raised $7.6m in a funding round, which it will use to boost sales, and expand its offer combining natural language and event data to understand customer journeys. In addition, Media6Degrees co-founder David Honig has joined the firm. More

Expansion Funds for ESG Insight Firm FigBytes

Dec 2 2022

In Canada, environmental, social and governance (ESG) insight platform FigBytes has raised $10m in a funding round, along with a $4.5m debt facility, and will use them to expand its sales and marketing, customer success and product development initiatives in North America, Europe and India. More

Savanta Merges Acquired Firms, Shutters Brands

Dec 1 2022

Next15's data, MR and advisory group Savanta has merged four previously acquired companies - ComRes, MSI, YouthSight and MindSpark - under the Savanta brand name. More

MetrixLab Opens Philippines Office

Dec 1 2022

Insight firm MetrixLab has opened an office in the Philippines, and has appointed Bernadette Verde as Senior Client Director, based in it. More

UNICEPTA Buys Media Intel Firm Marble Global

Dec 1 2022

Cologne, Germany-based media intelligence provider UNICEPTA has acquired British-based digital and media intelligence specialist Marble Global, for an undisclosed sum. More

M&S Buys Assets of Personalised Shopping Firm Thread

Dec 1 2022

UK-based retailer Marks & Spencer has acquired the brand, technology and data of personalised fashion marketplace Thread, which has gone into administration. Terms of the acquisition were not disclosed. More

Apollo Intelligence Hires First Chief People Officer

Dec 1 2022

Apollo Intelligence, which provides data and insights to the healthcare and life science industries, has hired Rey Lado for the new role role of Chief People Officer. More

Numerator Adds LGBTQ+ Attributes

Dec 1 2022

Chicago-based consumer insight specialist Numerator has added LGBTQ+ demographic attributes to its Numerator Insights platform, which provides access to a further 2,500 demographic, psychographic and media consumption attributes that consumers share directly with Numerator. More

New Talkwalker Models Enhance Social Media Analysis

Dec 1 2022

Social media monitoring platform Talkwalker has added 'large language models' to the Blue Silk artificial intelligence engine at the core of its consumer intelligence platform. More

Feature Interview: AI-Enabled Consumer Intelligence

Nov 30 2022

Continuing our month-long focus on Data Visualization Sandro Kaulartz, Chief Innovation and Product Development Officer at Ipsos Social Intelligence, talks to MrWeb's Nick Thomas about Topic Modelling, data hybridization and the democratization of data science. Available to read or watch. More

Canada's MRIA Dissolved Again

Nov 30 2022

Canada's Marketing Research and Intelligence Association (MRIA) has announced that it has agreed to support the transition of its members to the Canadian Research Insights Council (CRIC), ESOMAR, and CAIP Canada, as it winds down the organisation. More

Jon Peddie Research Buys Babel TechReviews

Nov 30 2022

In the US, computer graphics marketing and management consulting firm Jon Peddie Research (JPR) has acquired Babel TechReviews, a benchmarking site for performance analysis, XR reviews, and insights. Terms of the deal have not been disclosed. More

ICM Public Sector Team Becomes Walnut Social Research

Nov 30 2022

UK insight agency Walnut Unlimited has launched a division called Walnut Social Research, bringing together public sector and social researchers previously operating under the ICM Unlimited brand name, which has now been retired. More

Delineate Creates Cymru Development Director Role

Nov 30 2022

UK-based insights and data firm Delineate has moved Ché Mainwaring into the newly created role of Cymru Development Director, responsible for leading and coordinating the further expansion of the firm's technology and operations centre in Wales. More

Former Spotify Exec Named Integral Ad Science CMO

Nov 30 2022

Former Spotify / Meta exec Khurrum Malik has joined digital media measurement and verification firm Integral Ad Science as Chief Marketing Officer, based in New York. More

Triton Hires Former Xaxis Exec for Programmatic Push

Nov 30 2022

Audio and podcast data and measurement tech firm Triton Digital has appointed former Xaxis exec Josh Yamuder as Director of Partnerships, Programmatic Marketplace. More

Shepper Launches Rapid Product and Promotion Check

Nov 29 2022

On-demand data collection service Shepper has launched a solution allowing UK retailers and marketers to check how products and promotions are being offered in physical stores, within a day of briefing, and with insight reports returned in under 48 hours. More

Babel Street Buys Multilingual Text Analyst Rosette

Nov 29 2022

In the US, analytics and intelligence platform Babel Street has acquired AI-powered multilingual text analytics platform Rosette for an undisclosed sum. More

Seed Funds for Competitor Tracking Firm Netail

Nov 29 2022

US-based Netail, which helps retailers identify and track competitors online, has raised $5m in a seed round. The funds will be used to expand into new markets, enhance its product offerings, and open an office in Hong Kong. More

New MD for Insights Family as Founder Moves Roles

Nov 29 2022

Kids, teens, parents and family market intelligence provider The Insights Family has appointed Clive Maudsley as Managing Director, replacing Will Pearce, who had held the position for less than a year. Meanwhile founder Nick Richardson is stepping down from as CEO to focus on specific areas. More

Nature Names First People and Culture Director

Nov 29 2022

Australia-based strategic insights consultancy Nature has hired long-time ad agency exec Trudi Sampola for the newly created role of Director - People and Culture. More

Former Meta Data Exec Named REAL Messenger CDO

Nov 29 2022

In the US, former Facebook / Meta data director Kamal Shaik has joined real estate sector social media app REAL Messenger as Chief Data Officer (CDO). More

Conversation Analyst Deepgram Adds $47m to Series B

Nov 29 2022

Conversational intelligence firm Deepgram has raised $47m in a Series B add-on, bringing the total funding round to $72m. More

Feature: Using SEED for Successful Data Visualization

Nov 28 2022

Our 2022 Data Visualization special issue is published today. In this featured article, Forsta's VP Global Sales Manny Rodriguez outlines a strategy for designing and implementing visualizations that 'reach audiences, tap into their mindset and encourage them to make a move'. More

Ipsos Sells Retail Performance Unit

Nov 28 2022

Ipsos has announced the sale of its people-counting and footfall solution Retail Performance, to US-based RetailNext, in which it will take a minority stake. More

Euromoney to be Split in Two as Sale Completes

Nov 28 2022

Private equity consortium Becketts Bidco has completed its £1.61bn acquisition of London-based B2B information services provider Euromoney Institutional Investor. More

More Funds for Health Data Firm Temedica

Nov 28 2022

Munich, Germany-based health insights company Temedica has raised EUR 42m in Series B funding, including a new EUR 25m extension. Money will be used to expand its range of solutions providing 'holistic insights into the care realities and journeys of millions of patients'. More

AppHub Buys Leicester's Reviews.io

Nov 28 2022

Ecommerce enablement platform AppHub has acquired Reviews.io, whose software facilitates customer reviews, loyalty programs, surveys and the management of user-generated content. Reports suggest the buyer paid around $72m in cash and shares. More

AIR MILES Launches AMP Media Targeting Beta

Nov 28 2022

In Canada, the AIR MILES Reward Program has beta-launched a media services platform called AMP Media, to help brands reach, engage and connect with 'highly receptive' audiences. More

New Name and Funds for MR Tools Firm Luz

Nov 25 2022

In the US, machine learning-based retail database Luz, built for market research, competitor tracking and product development, has been renamed Particl. The firm has also raised $8.5m in a Series A round of investment, which it says it will use to 'disrupt' the MR sector. More

Funds for Purchase Prediction Firm Buynomics

Nov 25 2022

Buynomics, which uses simulation technologies to digitize and predict customer purchasing behaviour, has raised EUR 13m in a Series A round of funding, which it will use to grow its product and commercial teams, and expand to the US market. More

Innovid and NCS Link for CPG Ad Optimization

Nov 25 2022

US-based online video ad and analytics tech firm Innovid has partnered with ad performance analyst NCSolutions (NCS), to enable CPG organizations to create and deliver 'more effective ads' with purchase-based audiences and sales measurement solutions. More

SponsorPulse Partners with Dynata and MiQ

Nov 25 2022

Sponsorship intel company SponsorPulse has partnered with first-party data platform Dynata and programmatic media firm MiQ to launch its Audience Network in North America, enabling advertisers to reach target audiences across sport, music, entertainment and charities. More

GumGum to Add Attention Metrics to Contextual Ads

Nov 25 2022

Santa Monica, California-based contextual ad intelligence platform GumGum is to add attention measurement metrics to all display creative campaigns running on its platform next year. More

AdLiven Adds Playable Ad Engagement Measure

Nov 25 2022

AdLiven, which offers app marketing creative for mobile gaming, has launched a solution called AdLiven Insights, providing data about how and when a user engages with playable ads, for use by advertisers, brands and marketers. More

EY Acquires Australian Analytics Firm Bridge

Nov 24 2022

Professional services network EY has acquired Australia-based data and analytics firm Bridge Business Consulting for an undisclosed sum. More

Simulmedia and Comscore in TV Audience Deal

Nov 24 2022

New York-based TV ad targeting specialist Simulmedia has partnered with Comscore, to integrate the latter's audience segments into its TV+ platform and help clients drive tune-in promotion wherever audiences are watching. More

Zendesk Acquisition Complete, Following Staff Layoffs

Nov 24 2022

US-based customer experience (CX) specialist Zendesk has announced that its acquisition by an investor group has been completed. This follows recent news that Zendesk had made 5% of its workforce redundant. More

Expansion Funds for No-code Data Platform MadKudu

Nov 24 2022

In the US, no-code app usage data platform MadKudu has raised $18m in a Series A round of funding, which it will use to triple the size of its team in 2023, investing in product and engineering to increase the breadth of users it serves. More

Amagi Buys Streaming Data Platform Streamwise

Nov 24 2022

In the US, broadcast and Connected TV technology provider Amagi has acquired Streamwise, provider of a data aggregation and reporting platform for content distributors. Terms of the deal have not been disclosed. More

Propel Launches Product Information Platform

Nov 24 2022

US firm Propel Software has launched a product information management (PIM) solution, allowing clients to deliver tailored product content to customers. More

Verve Expands to Brighton and Toronto

Nov 23 2022

Culture, community panels and smart digital research specialist Verve has opened a Social Intelligence hub in Brighton, on the south coast of the UK, and a Communities hub in Toronto, Canada. More

Stagwell's National Research Group Names APAC SVP

Nov 23 2022

Stagwell Group's global insights and strategy firm National Research Group (NRG) has appointed Sushma Panchawati as Senior Vice President, Content & Strategy, overseeing the firm's presence in the Asia Pacific (APAC) region. She is based in Singapore. More

J.D. Power Launches On-Demand Auto Retailing Service

Nov 23 2022

In the US, data analytics and customer intelligence specialist J.D. Power has launched a modular on-demand system called 'Modern Retailing as a Service' (MRaaS), to help the automotive industry adapt to changing consumer preferences and trends in vehicle shopping and purchasing behavior. More

Funds Value Data Intel Company Alation at $1.7 billion

Nov 23 2022

In the US, enterprise data intelligence provider Alation has raised $123m in a Series E round of financing, which it will use for company growth, global expansion, and driving product innovation. The funding values the company at more than $1.7 billion. More

DigitalReef Buys Caller ID Personalization Firm Vyng

Nov 23 2022

In the US, mobile marketing tech firm DigitalReef has acquired Vyng, which provides contextually relevant visuals to a mobile device's lock screen with every phone call, message, and notification. Terms of the deal were not disclosed. More

Customer Data Platform Amperity Adds Two to Team

Nov 23 2022

AI-based customer data platform (CDP) Amperity has appointed Seema Kumar as Chief People Officer and Megan McDonagh as Chief Marketing Officer. More

Hajnal to Lead New Ipsos Audience Data Team

Nov 22 2022

Ipsos has appointed former GfK/Nielsen exec Istvan Hajnal to lead its new dedicated Audience Measurement Data team, in the Netherlands. More

InSites Hires New HR Chief as Ashby Moves to ESG Role

Nov 22 2022

Global online communities specialist InSites Consulting has appointed Els De Paepe as Chief People Officer (CPO). She succeeds former Join the Dots CEO Quentin Ashby, who has moved to the role of Global Head of ESG (Environmental, Social and Governance). More

DATA VIZ FEATURE: A Blend of Art & Science

Nov 22 2022

Continuing our month-long focus on Data Viz and with the special issue out tomorrow, Infotools CEO and co-founder Ant Franklin argues that industry leading data visualization involves a perfect blend of art and science, and explains how to achieve that balance. More

Capgemini Buys Behaviour Change Specialist 23red

Nov 22 2022

Global tech consulting and outsourcing giant Capgemini has acquired behaviour change specialist 23red for an undisclosed sum. More

Jeremy Bullmore Archive Launched

Nov 22 2022

Former Market Research Society (MRS) President Jeremy Bullmore is retiring from his role as a non-executive director of WPP, at the age of 93. To celebrate his work over nearly seven decades, friends and colleagues have launched a portal called 'Best of Bullmore,' showcasing details about his career. More

Forsta Appoints Australia-based APAC MD

Nov 22 2022

Research and CX tech provider Forsta has appointed long-time FinTech exec Henry Pooley as Managing Director for the Asia Pacific region. He is based in Sydney, Australia. More

Sorrell's S4S Ventures Backs DAM Platform Tenovos

Nov 22 2022

In New York, digital asset management (DAM) platform Tenovos has secured a $10m Series B round of funding, co-led by Stanhope Capital Group, Bertelsmann investment fund BDMI and S4S Ventures, which is backed by shareowners of Sir Martin Sorrell's S4Capital. More

Investment for Non-profit Data Platform VeraData

Nov 22 2022

VeraData, which offers a data science platform for donor acquisition and reactivation in the non-profit sector, has raised a 'significant' investment from private equity firm Beringer Capital, for investment in 'talent, capabilities, and technology'. More

Swedish Opening for DVJ Insights

Nov 21 2022

Netherlands-based full service agency DVJ Insights has opened an office in Helsingborg, Sweden, servicing global and local clients in the Nordic region and led by Client Consultants Pontus Egnér and Henrik Dieden. More

Funds for Fast-Growing QualSights

Nov 21 2022

Chicago-based QualSights has raised $7.7m in Series A funding, earmarked for recruitment, expansion of sales and marketing functions, and investment in R&D. The Board of the rapidly-growing company now includes Mitch Barns and Gian Fulgoni. More

Australia's Bastion Insights Appoints MD

Nov 21 2022

In Australia, former Kantar and Hall & Partners exec Steven Howlett has joined independent marketing and communications agency Bastion as MD of its Bastion Insights division, based in Melbourne. More

New Senior People Strategy Role for Gongos' Ishak

Nov 21 2022

US agency Gongos, a division of InSites Consulting, has promoted eleven-year company veteran Alfred Ishak to the new role of Vice President, People Strategy. More

Expansion Funds for Privacy Specialist Private AI

Nov 21 2022

In Canada, privacy-preserving machine learning and natural language processing tech firm Private AI has raised $8m in a Series A round of funding, which it will use to expand operations across Europe and enhance its products, including the launch of a self-service tool. More

DV and TikTok to Measure Brand Safety and Suitability

Nov 21 2022

US-based digital media measurement and analytics firm DoubleVerify (DV) and video hosting service TikTok have expanded their partnership, to offer advertisers post-campaign brand safety and suitability measurement. More

Groceries Researcher MTN Acquired

Nov 18 2022

Information services and data analytics firm Creditntell has acquired grocery sector research and data provider MTN Retail Advisors. Terms were not disclosed. More

Knowledge Management Platform AnswerHub Acquired

Nov 18 2022

In the US, enterprise software developer IgniteTech has acquired knowledge management platform AnswerHub, for an undisclosed sum. More

Kantar Public Names Population Studies Leader

Nov 18 2022

In the UK, Kantar Public has appointed former ONS exec Ed Dunn as Senior Director in Population Studies. More

MMR Adds Senior Execs to Oxfordshire and London Teams

Nov 18 2022

In the UK, sensory and consumer research agency MMR Research Worldwide has appointed former long-time Kantar execs Simon Quirk, as Head of its Oxfordshire-based Research team, and Phil Jones, as Global Account Director in London. More

Cision Buys 'Fake News' Monitor Factmata

Nov 18 2022

In the US, global comms intelligence company Cision has acquired social media and news media monitoring and analytics product Factmata, which uses AI to identify and track 'fake news' across articles, blogs, tweets and other social media conversations. Terms were not disclosed. More

B2B Targeting Firm Primer Raises Funds for Expansion

Nov 18 2022

US-based B2B targeting specialist Primer has raised $12m in a Series A round of funding, which the firm says it will use to continue making its product more intuitive, and to increase the breadth and depth of its data sources. More

Advocado Launches 'Guac' Spot Attribution Platform

Nov 18 2022

In the US, cross-media data specialist Advocado has launched an integrated data platform called Guac, to deliver spot attribution reports with context - such as in-market weather data and detailed search keyword insights. More

MMR Opens Sensory Research Facility in Singapore

Nov 17 2022

Consumer sensory insights specialist MMR Research has opened a new 'ASEAN sensory hub' facility in the Pasir Panjang area of Singapore. More

Channel 4 and Sainsbury's Nectar360 in Targeting Deal

Nov 17 2022

UK TV broadcaster Channel 4 has announced a data partnership with Sainsbury's loyalty card initiative, Nectar360, to support advertiser targeting on Channel 4's streaming platform, All 4. More

New CFO for Integral Ad Science

Nov 17 2022

Digital media measurement and verification firm Integral Ad Science (IAS) has appointed former Interpublic exec Tania Secor as Chief Financial Officer, leading the Global Finance Team. She will join on December 5th. More

Boxclever Hires in London and Leeds

Nov 17 2022

UK full service agency Boxclever has appointed Amy Thomson as Qualitive Research Director in London, while Alison Gilbertson joins as Analytics Research Director, based in the firm's Leeds headquarters. More

super{set} Names Chief Commercial Officer

Nov 17 2022

US-based super{set}, which founds and builds data-driven software companies, has appointed former Salesforce exec Jon Suarez-Davis (JSD) as Chief Commercial Officer, leading market strategy and development for the group's portfolio of companies. More

Adsquare Adds Footfall Attribution to StackAdapt

Nov 17 2022

Self-service programmatic ad platform StackAdapt is expanding its partnership with Mobile audience data and targeting specialist Adsquare, to offer a global footfall attribution solution and niche audience targeting capabilities at scale. More

Ad Personalization Firm Omneky Adds to Seed Round

Nov 17 2022

In the US, AI-driven advertising personalization platform Omneky has raised more than $7m in a seed round extension, bringing the seed round total to $10m and earmarked for updates to its platform. More

Data Viz Feature Interview: Kyle Ferguson

Nov 16 2022

Beginning a month-long focus on data visualization, the Forsta CEO talks to MrWeb's Nick Thomas about empathy, athletes, M&A, investing in tech, and 'seeing the future through mountains of data'. Available to read or watch. More

Accenture Buys Stake in Japanese Data Science Firm Albert

Nov 16 2022

Professional services business Accenture has acquired a major stake in Japanese data science company Albert Inc. Terms of the deal have not been disclosed. More

ITV Launches Share of Voice and Matchmaker Tools

Nov 16 2022

UK commercial television broadcaster ITV has partnered with TV insights company Adalyser, to launch a 'Share of Voice' tool, through which advertisers can benchmark their TV presence. The broadcaster has also launched a retail matching tool called Matchmaker. More

Product Analyst Loops.ai Launches with Seed Funding

Nov 16 2022

US and Israel-based product growth platform Loops.ai has launched with a $14m in a seed round of funding, which it will use to continue refining its insights engine and scale its team. More

HR Acuity Buys 'Employee Voice' Platform Speakfully

Nov 16 2022

In the US, human resources solution HR Acuity has acquired Speakfully, which provides a platform for employees to voice workplace concerns. Terms of the deal have not been disclosed. More

Mission Translate Hires for US Expansion

Nov 16 2022

Translation and research service provider Mission Translate has appointed William Powell as US-based Sales Director, and Filip Stanić as Senior Project Manager, focused on the US side of the business, while Robyn Berry joins in the UK as Marketing Manager, also with a US focus. More

Heap Launches 'Journeys' Visual Mapping Tool

Nov 16 2022

Digital analytics provider Heap has released a tool called Journeys, which visually maps the paths users take when using a digital product, enabling clients to understand everything users do on their site or with their product. The firm has also launched several new privacy features. More

Jibunu Launches Survey Text Editor

Nov 16 2022

In the US, market research technology and survey programming company Jibunu has launched a survey text editor tool, to expand its DIY features. More

iSpot Buys Into TVision to Boost Ad Currency Challenge

Nov 15 2022

Cross-platform audience measurement company iSpot.tv has made a strategic investment in television and CTV viewer engagement specialist TVision, as part of a $16m round. More

Funds for Data Collection Firm Rep Data

Nov 15 2022

In New Orleans, full-service data collection firm Rep Data has announced the closing of a $6.25m Series A round of funding, and says it will continue the rapid expansion of its team. More

Attention Measurement Firm Lumen Merges with Avocet

Nov 15 2022

UK-based attention measurement platform Lumen has merged with media-buying platform Avocet, with the combined business taking the Lumen company name - and announcing a £3m funding round. Terms of the deal have not been disclosed. More

FlexMR Launches Collaborative Dashboard Tool

Nov 15 2022

London firm FlexMR has enhanced its suite of analysis and reporting tools with the launch of ActivateMR - using a variety of in-platform data collection sources to help researchers build collaborative, real-time dashboards. More

Confident Q3 for Sorrell's S4

Nov 15 2022

Sir Martin Sorrell's S4 Capital has reported 26.5% like-for-like revenue growth, in a third quarter trading update. Reported revenue was up 68.2% to £300.1m, and the firm says operational EBITDA for 2022 is in line with a revised target of c.£120m. More

Series A Funds for Data Engineering Platform Quix

Nov 15 2022

Event-driven data engineering platform Quix has raised $12.9m in a Series A round of funding, which it will use to grow its team, and accelerate investments in product, partnerships, community and open-source initiatives. More

Toluna Buys Further's Tech to Launch Start Qual

Nov 14 2022

Consumer insights provider Toluna has acquired the qualitative research technology platform developed by online MR specialist Further, for an undisclosed sum. This technology will be integrated into the end-to-end solution Toluna Start, to launch a new service called 'Toluna Start Qual'. More

MRC Continues Nielsen Suspension but May Restart Soon

Nov 14 2022

In the US, the audit committee of the Media Rating Council (MRC) has voted to continue its suspension of Nielsen's National TV Ratings service, but says that reinstatement could occur 'relatively soon' following 'significant progress' by the company on most issues. More

Firms Launch B2B Exec Intelligence Platform

Nov 14 2022

Data-driven marcoms business The Bliss Group and data science specialist Ringer Sciences have launched an audience intelligence platform called the Executive Signals Platform (ESP), to analyze the behavior of executives across a range of sectors. More

alt/shift/ Launches Behavioural Change Team

Nov 14 2022

In Australia, communications agency alt/shift/ has launched a Behaviour Change division, to provide research-based tools for in-house campaign development. More

Lytics Hires Former Webtrends Exec as SVP Product

Nov 14 2022

In the US, consumer data analytics company Lytics has appointed long-time Webtrends exec Jeff Seacrist as Senior Vice President, Product & Product Marketing. More

Brand Image Analyst Vizit Gets Series A Funding

Nov 14 2022

US-based company Vizit, which captures consumers' interactions with online commercial imagery to generate models of their visual preferences, has raised $10m in a Series A round of funding. More

CMI Repositions Audience Intelligence Practice

Nov 14 2022

US-based healthcare and life science services firm Communications Media Inc. (CMI) has re-positioned its Audience Intelligence practice to connect audience strategy, marketing/ad research, social media intelligence and data insights. More

Near Raises $100m as It Prepares to Go Public

Nov 11 2022

Behavioral and location insights specialist Near has raised $100m in a new round of funding, as it prepares to become a publicly traded company. More

Sprinklr CXM and Salesforce CRM Move Closer

Nov 11 2022

Customer experience management specialist Sprinklr has extended its partnership with Salesforce, promising clients a more complete view of their customers. More

IAB Tech Lab Seeks Cross-Platform TV Ad Framework

Nov 11 2022

Digital advertising body IAB Tech Lab has launched an initiative aiming to provide structure and standards for ad buying across all TV formats / platforms, including the development of video watermark technology and open-source, auditable measurability for tracking ad creative. More

Ed Keller Named MRII Executive Director

Nov 11 2022

Ed Keller, co-founder of consumer conversation specialist Keller Fay Group, is joining non-profit MR educational institute the MRII (Market Research Institute International) as Executive Director, effective from Monday (November 14th). More

Nepa Names New Chief Financial Officer

Nov 11 2022

Stockholm, Sweden-based brand tracking and consumer science specialist Nepa has appointed Sonja Thorngren as Chief Financial Officer, following the recent resignation of Ann-Christine Fick. Thorngren will join the company and the group management team on 6th February next year. More

Expert Network Firm Inex Launches Survey Marketplace

Nov 11 2022

Inex One, operator of an 'Expert Network Marketplace', has launched a platform allowing users to connect and chat with survey vendors, send requests for quotes, receive bids, select providers and run projects all in one place. More

ITV Launches Contextual Targeting Tool

Nov 11 2022

UK television broadcaster ITV has launched a tool called Automated Contextutal Targeting (ACT), to provide advertisers with insights into 'moods, objects and moments' in programmes that they can use to 'fine-tune' their campaigns. More

Funds for Banking Customer Engagement Firm Agent IQ

Nov 11 2022

San Francisco-based Agent IQ has raised $10m in a Series A round of funding. The firm provides solutions to help banks engage with their customers. More

Comscore Reports Flat Quarter and $52.4m Net Loss

Nov 10 2022

Comscore has reported a third quarter revenue rise of just 0.3% - to $92.8m from $92.5m in last year's Q3. Adjusted EBITDA was little changed at $11.7m (up 3.5%) while one-off costs turned net income of $2m a year ago into a net loss of $52.4m. More

Reed Cundiff is New Schlesinger CEO

Nov 10 2022

International data collection and research tech company Schlesinger Group has hired former Kantar Americas CEO Reed Cundiff as Chief Executive Officer, following Steve Schlesinger's move into the role of Executive Chairman. Meanwhile Isaac Rogers becomes company President. More

SurveyMonkey Adds Price Optimization Solution

Nov 10 2022

In the US, experience management group Momentive has launched a solution for its SurveyMonkey platform, which it says will help product managers, marketers, insights professionals, pricing managers and other professionals determine the optimal price point of a product in hours. More

Decennial Census Program Execs Named

Nov 10 2022

The US Census Bureau has moved Albert Fontenot to the newly created role of Executive Senior Advisor for Decennial Census Programs, with long-time employee Deborah Stempowski taking over his previous position as Associate Director for the Programs. More

Pollinate Opens Sustainability Unit

Nov 10 2022

In Australia, research and brand strategy consultancy Pollinate has launched a Sustainability division, to help organisations understand society's expectations in the area, and adjust business goals to meet shifting demand. More

MetrixLab Adds Voice Recordings to Consumer Surveys

Nov 10 2022

Insights provider MetrixLab says it is trialling a methodology allowing respondents to answer survey questionnaires using voice recordings. More

DISQO Launches Ad Effectiveness Benchmarks

Nov 10 2022

In the US, customer experience (CX) intelligence platform DISQO has released its first 'Brand and Outcomes Lift Industry Benchmarks' report, offering normative data on the full-funnel effectiveness of ad campaigns. More

On Device Launches Omnichannel Brand Impact Service

Nov 10 2022

Mobile research and sample specialist On Device Research (ODR) has launched a solution called Omnichannel Brand Impact, to provide brands, ad agencies and media owners with single source measurement for multi-media campaigns. More

Verve Hires in Chicago, Sydney and London

Nov 9 2022

Culture, community panels and smart digital research specialist Verve has made five senior research appointments across its hubs in Chicago, Sydney and London. More

BARB Issues Content ID System Invitation to Tender

Nov 9 2022

BARB, the UK's television audience measurement service, has issued an invitation to tender for a contract to run its content ID system, from January 2025. More

Alida Gets $60m for Global Expansion Plans

Nov 9 2022

Experience management specialist Alida has secured a $60m loan, led by National Bank of Canada through its Technology and Innovation Banking Group, and co-led by BMO, Comerica, and Silicon Valley Bank. The funding will be used to fuel global expansion plans. More

Forsta Hires for Rio SEO Integration

Nov 9 2022

In the US, MR and customer and employee experience tech firm Forsta has appointed former Google exec Joel Headley as Vice President of Product Management, Rio SEO, tasked with accelerating the latter's capabilities into the Forsta HX platform. More

Growth Funds for Location Insights Firm Mytraffic

Nov 9 2022

In France, Mytraffic, which provides data insights for physical places, has raised EUR 30m in a Series B round of investment, which it will use to hire in Italy, Germany, Spain and the UK, and grow its existing offices in Berlin, Madrid, Barcelona, London and Milan. More

Hires and Promotions for Youth Researcher Smarty Pants

Nov 9 2022

Youth and family researcher Smarty Pants has hired Samantha Davis and Lautaro 'LC' Cabrera for its position of 'Insights Whiz', while appointing Elizabeth Aparicio as Research Manager. In addition, the firm has promoted Emily Arbour to Senior Research Manager and Sabrina Roth to Research Analyst. More

Leger Acquires US CPG Specialist 360 Market Reach

Nov 8 2022

Canadian polling, MR and strategy firm Leger has acquired US research company 360 Market Reach, which works across the CPG, retail, health and wellness, luxury and travel sectors. Terms of the deal have not been disclosed. More

PeopleMetrics Buys MR Consultancy The Melior Group

Nov 8 2022

In the US, customer and employee engagement specialist PeopleMetrics has acquired market research consultancy The Melior Group for an undisclosed sum. More

Pureprofile Promotes and Hires for Senior Team

Nov 8 2022

Australia-based consumer data company Pureprofile has promoted Anna Meiler to the newly created role of Managing Director, APAC Data & Insights, while former Dynata exec Martin Tomlinson joins as Country Manager for New Zealand. More

Former dunnhumby Exec Named WPP CFO

Nov 8 2022

Marcoms giant WPP has announced that John Rogers has decided to step down as Chief Financial Officer, and will be succeeded by former dunnhumby CFO Joanne Wilson. More

Samba TV Buys Content Recognition Specialist

Nov 8 2022

In the US, cross-screen television insights and analytics provider Samba TV has acquired Disruptel, whose AI technology 'deconstructs' on-screen content /ads in real-time, identifying the people, brands and products that appear. Terms of the deal have not been disclosed. More

Car Marketing Data Firm AutoLeadStar Raises $40m

Nov 8 2022

Digital customer data and experience platform AutoLeadStar has raised $40m in a round of growth funding, which it will use to expand its investment in technology. More

Ipsos Begins Share Buyback Programme

Nov 8 2022

Ipsos has begun a share buyback programme of up to 2% of capital per year, as part of its four-year plan, which is designed to accelerate growth and shareholder value. More

Stravito Launches Scrapbook Insights Recycling Feature

Nov 8 2022

Knowledge management platform Stravito has launched a feature called 'Scrapbook', through which individuals can 'recycle and reuse' the most relevant insights from multiple reports. More

Escalent Deals Expand Commercial Vehicle Unit

Nov 7 2022

Analytics firm Escalent has acquired commercial vehicle and off-highway powertrain data provider Rhein Associates, for an undisclosed sum. Together with a partnership with Work Truck Solutions, Escalent will expand its existing Commercial Vehicle and Fleet Research practice. More

Forrester Q3 Growth Driven by Research Arm

Nov 7 2022

In the US, research and advisory firm Forrester has reported third quarter revenue of $127.7m, up 8.1%, led by the Research division which saw growth of 10.3% to $87.0m. More

Amplified Intelligence Expands to US with NYC Launch

Nov 7 2022

Australian omnichannel attention measurement company Amplified Intelligence has expanded to the US, opening an office in New York and hiring former Unruly exec Alex Khan for the newly created role of EVP Global Partnerships. More

C Space Hires New HR Leader

Nov 7 2022

Online community specialist C Space has appointed Iraisa Jones as Global Chief People Officer (CPO), replacing Phil Burgess who has left after eleven years to start a new venture. More

GfK Hires Account Director for US POS Tires Panel

Nov 7 2022

In New York, GfK has hired client-side exec Matthew Wright as Account Director for the US POS Tracking (Tires) panel. More

$33m Funds for Visual Data Specialist Dataloop

Nov 7 2022

Israel-based Dataloop, which helps business manage the entire data life cycle for their AI projects, has raised $33m in a Series B round of funding. The money will be used to expand globally, specifically by building teams in the US, Europe and India. More

Habu and Reveal in Location Data Clean Room Deal

Nov 7 2022

In the US, data clean room software developer Habu has partnered with location intelligence specialist Reveal Mobile, to introduce a clean room for privacy-compliant location data. More

Revenue Rise, Slight Dip in Net Loss for Momentive

Nov 4 2022

SurveyMonkey owner Momentive has reported a net loss of $20.3m during the third quarter, down from $22.9m a year earlier, while revenue rose 6% to $121.4m. More

MiQ Acquires Privacy-First Audience Platform AirGrid

Nov 4 2022

In the UK, marketing intelligence and programmatic media specialist MiQ has acquired privacy-focused audience platform AirGrid, for an undisclosed sum. More

Former NPD Group CEO and Chair Help Fund Revuze

Nov 4 2022

Israel-based near real-time consumer insights provider Revuze has raised $12m in a round of growth investment, supported by NPD Group's former CEO and Chair. Proceeds will be used for expansion into the US, to scale technology, and to continue to innovate. More

ISG Buys OCM Business Change 4 Growth

Nov 4 2022

In the US, tech research and advisory firm Information Services Group (ISG) has acquired organizational change management (OCM) business Change 4 Growth, for an undisclosed sum. More

Morning Consult Hires Former Federal Reserve Analysts

Nov 4 2022

In the US, decision intelligence company Morning Consult has expanded its Economic Research division with the appointment of two former Federal Reserve Board analysts, Sofia Baig and Akber Khan, who join as Economic Research Analysts. More

Epsilon Buys LatAm Audience Insight Firm Retargetly

Nov 4 2022

US data company Epsilon has expanded to the LatAm region through the acquisition of Buenos Aires-based Retargetly, which provides audience insights and measurement capabilities to clients across Latin America. Terms of the deal were not disclosed. More

Tim McCarthy Joins GlocalMind as SVP Client Services

Nov 4 2022

In the US, multi-mode healthcare fieldwork company GlocalMind has appointed long-time Dynata exec Tim McCarthy as Senior Vice President, Client Services. More

Emplifi Hires Chief Revenue and Chief Growth Officers

Nov 4 2022

Customer experience (CX) platform Emplifi has appointed Ken Smith as Chief Revenue Officer, while Vijayanta Gupta joins in the newly created role of Chief Growth Officer. More

Verisk Sells Wood Mackenzie to Veritas Capital for $3.1bn

Nov 3 2022

Insurance and energy sectors analyst Verisk has sold its Edinburgh-based research and consulting company Wood Mackenzie to investor Veritas Capital for $3.1 billion in cash, with an additional 'contingent consideration' of up to $200m. More

Pollinate Expands to Brisbane and Adelaide

Nov 3 2022

In Australia, research and brand strategy consultancy Pollinate has opened new offices in two state capitals, Brisbane and Adelaide. More

SurveyMonkey and PORES Link for Election Studies

Nov 3 2022

Momentive's research software solution SurveyMonkey has formed a partnership with the Penn Program on Opinion Research and Election Studies (PORES), to understand the driving forces behind the 2022 US midterm elections. More

University Partners with iMotions for X-Lab Launch

Nov 3 2022

In the US, Suffolk University's Sawyer Business School has integrated iMotions' biosensor research platform to launch an on-campus human behavior lab called X-Lab, which is dedicated to advancing academic research and integrating it into the school's curriculum. More

Hamish Asser Joins Truth to Focus on Quant Offer

Nov 3 2022

London-based strategic insight agency Truth Consulting has appointed former Yonder director Hamish Asser as Senior Director, to help grow the company's quant offer and capabilities. More

Discuss Adds Privacy Features to 'Made for Pharma'

Nov 3 2022

In the US, video feedback platform Discuss has added a number of privacy and security capabilities to its 'Made for Pharma' solution, enabling experiences to be shared while mitigating the risks associated with so doing. More

Reveal Mobile Boosts VISIT Local Ad Attribution

Nov 3 2022

Raleigh, NC-based location intelligence specialist Reveal Mobile has enhanced two of the attribution reports available in its geofencing platform VISIT Local, to enable marketers to estimate in-store sales and return on ad spend. More

Nikki Lavoie Named ESOMAR 2023-2024 Council President

Nov 3 2022

ESOMAR has announced the election of Nikki Lavoie as its 2023-2024 Council President, replacing Kristin Luck who has completed her two-year term and will now serve an additional two years in an ex-officio capacity. MindSpark founder Lavoie is currently Council Vice President. More

Talkwalker Names New CEO

Nov 2 2022

Social media monitoring platform Talkwalker has promoted Lokdeep Singh to the role of Chief Executive Officer, replacing Tod Nielsen, who has been with the company for just over a year. Singh is based in Luxembourg. More

Emplifi Buys Rating and Reviews Site Pixlee TurnTo

Nov 2 2022

Customer experience (CX) platform Emplifi has acquired ratings and reviews site Pixlee TurnTo, which also provides user-generated content (UGC), and influencer marketing solutions. Terms of the deal have not been disclosed. More

New MFour Studio Combines Behavior and Survey Data

Nov 2 2022

In the US, mobile research specialist MFour has launched a new unified home for all its SaaS products, under its existing MFour Studio brand. Within it, a new analytics workbench called Consumer Explorer allows clients to blend consumer opinion data from surveys with behavioral data collected via observation. More

Kantar and Blockgraph in Convergent TV Measurement Deal

Nov 2 2022

In New York, Kantar has partnered with data-driven TV ad firm Blockgraph, to advance convergent TV measurement capabilities through privacy-first technology. More

Swiss Post Buys Financial Sector CX Specialist Unblu

Nov 2 2022

Unblu, which provides financial services companies with conversational software to improve digital customer experiences, has been acquired by Swiss Post, Switzerland's national postal service. Terms of the deal were not disclosed. More

Data Intel Firm Galileo Announces Funding and Launch

Nov 2 2022

In the US, data intelligence company Galileo has raised $18m in a Series A round of funding, which it will use to continue to grow its engineering and go-to-market teams, and to expand its platform to support new data modalities. The firm has also launched a free version of its platform. More

Forsta Debuts Predictive Net Promoter Measure

Nov 1 2022

MR and customer and employee experience tech firm Forsta has partnered with CX data specialist GemSeek to launch predictive net promoter scores (pNPS), through which clients can access predictions about 'silent customers' who don't respond to surveys or submit feedback. More

Meta Gets MRC Accreditation for Facebook Brand Safety

Nov 1 2022

US tech platform Meta, which owns Facebook, Instagram and WhatsApp, has received accreditation from the Media Rating Council (MRC) for its content-level Brand Safety on Facebook. More

Kantar Adds Five to Americas / NA Executive Teams

Nov 1 2022

Kantar has hired Barbara Yacuzzi as Chief Financial Officer, Americas, while for North America, Paul Evers has been named Chief Client Officer; Henry Tam, EVP Sales; David Boyd COO; and James Potter, Chief Brand Solutions Officer. More

Verve Launches 'People & Planet' ESG Service

Nov 1 2022

Culture, community panels and smart digital research specialist Verve has launched a service called 'People & Planet', to help brands develop consumer-centric ESG strategies and initiatives (environmental, social and governance). More

Nielsen Adds YouTube Measurement to TAR in Taiwan

Nov 1 2022

Nielsen has expanded its Total Ad Ratings (TAR) in Taiwan, with the incorporation of YouTube measurement for desktop and mobile, following its launch in three additional APAC markets two weeks ago. More

More Funds for UK-based Consumer Insights Firm Vypr

Nov 1 2022

Manchester, UK-based consumer insights business Vypr has raised an additional £3.4m, which it will use to scale its product intelligence platform and consumer app, and invest in its commercial and product teams. More

Similarweb and EDO in Convergent TV Measurement Deal

Nov 1 2022

Digital intelligence provider Similarweb has partnered with EDO - a predictive platform that measures behavior driven by Convergent TV advertising - to produce a scaled solution for CTV measurement. More

Expansion Funds for Enterprise Data Specialist Cinchy

Nov 1 2022

Cinchy, whose platform unlocks data from enterprise apps and connects it in a universal data network, has raised $14.5m in a Series B round of funding, which it will use to expand both its team and its dataware (data warehouse) technology. More

Obituary: Australian Research Pioneer David Bottomley

Oct 31 2022

Dr David Theodore Bottomley AM, who has died aged 97, started one of the first market research consultancies in Australia, and convened the first meeting of what later became the country's national research association (now The Research Society). More

Swiss Buy and Briefing Launch for UNICEPTA

Oct 31 2022

Cologne, Germany-based media intelligence provider UNICEPTA has acquired Swiss media analysis firm Adwired; and has announced the launch of a new media review service called Executive News Briefing. More

Savanta Owner Next 15 No Longer Buying M&C Saatchi

Oct 31 2022

Ad agency network M&C Saatchi looks set to remain independent, after a court session failed to get sufficient shareholder approval for Next 15's bid. The move was effectively blocked by investment vehicle ADV, whose own rival bid had earlier failed to find favour with the Saatchi Directors. More

Catalyx Appoints Shazia Ginai as Chief Growth Officer

Oct 31 2022

Neuro-Insight Chief Executive Shazia Ginai is moving on from the role next month to become Chief Growth Officer at fast-expanding research platform Catalyx More

Buys Combines Romanian Media Monitoring Firms

Oct 31 2022

In Romania, media monitoring and analysis agency Klarmedia has announced the acquisition of competitor firm Media Image Group, for an undisclosed sum. More

Rebrand and Senior Changes for Australia's Mutiny

Oct 31 2022

Sydney-based marketing investment analytics start-up Mutiny has rebranded as Mutinex; given its co-founders new titles; and appointed Adam Beaupeurt, Don Li, Alex Kosheliev and Claire Bertolus in senior roles. More

MetrixLab Adds Rapid Pack Testing Tool

Oct 31 2022

Insight firm MetrixLab has added a hybrid AI-powered tool called PACT Instant to its suite of packaging design testing solutions, promising in-depth evaluation of existing and new designs with results in as little as 48 hours. More

Change of CEO for Dynata

Oct 31 2022

Dynata has appointed a new Chief Executive: former Dodge Data and Analytics head Mike Petrullo replaces longstanding leader Gary S. Laben. More

Investors to Buy UserTesting for $1.3bn

Oct 28 2022

Video-based insight specialist UserTesting, Inc. is to be acquired by private equity firms Thoma Bravo - the owner of Medallia and J.D. Power - and Sunstone Partners, for around $1.3 billion in cash. The investors both have shares in UserZoom, and say they will combine the two companies. More

Hybrid Radio Measure to Launch in Australia

Oct 28 2022

Australian broadcast industry body Commercial Radio & Audio will introduce a new hybrid audience measurement system for its GfK metropolitan radio surveys, from March next year, and describes it as 'the most significant investment and change to [radio measurement] in Australia since ratings began'. More

$170m for Audience Relationship Platform OpenWeb

Oct 28 2022

Community engagement platform OpenWeb has announced $170m in Series F funding, valuing the company at around $1.5 billion. More

Quotient Rolls Out Shopmium App in US

Oct 28 2022

Digital promotions and media tech company Quotient has rolled out its European grocery savings app Shopmium in the US, promising clients the ability to increase brand trial and loyalty while measuring online and off-line shopper interactions. More

Retail Specialist Impact Analytics Raises $10m

Oct 28 2022

AI-based retail, CPG and supply chain planning platform Impact Analytics has raised $10m in a round of growth funding, which it will use to continue expanding its retail solution suite, and scale its customer success, sales and marketing organizations in the US, EMEA and Asia. More

Seed Round for Customer Experience Firm Ninetailed

Oct 28 2022

In Germany, digital customer experience API provider Ninetailed has raised EUR 5m in a seed round of funding, which it will use to expand its team, add new technology and solution partners to its network, and continue developing its architecture. More

Ipsos Reports 5.3% Organic Revenue Rise

Oct 27 2022

Ipsos has reported a 14.3% increase in reported third quarter revenue, to EUR 601.5m from EUR 526.3m a year earlier. Organic revenue growth was 5.3%, while 8.0% resulted from currency effects. More

Escalent Launches 'Tech TrustBuilder' Solution

Oct 27 2022

In the US, behavioral analytics and advisory firm Escalent has launched a solution called Tech TrustBuilder, to help understand how brands can build on consumer trust in the technology that drives products, services and experiences. More

Havas Media Integrates Samba's Linear TV Data

Oct 27 2022

Havas Media Group (HMG) North America is adding OTT and linear television viewing data from cross-screen television insight and analytics provider Samba TV to its 'Converged' proprietary audience and data management platform. More

Ipsos Hires Director for New Strategy and Advisory Arm

Oct 27 2022

In the UK, Ipsos has appointed Nathan Bransden as Director of Strategy and Advisory, a new policy consultancy within the group's Public Affairs division. More

Smart Connect Hires Chief Revenue Officer

Oct 27 2022

Hard-to-reach audience access provider Smart Connect Research (SCR) has appointed former MIS Managing Director Romain Leray as Chief Revenue Officer, working remotely from France. More

Digital Transformation Specialist Ness Acquired by KKR

Oct 27 2022

Full-lifecycle digital services transformation company Ness Digital Engineering has been acquired by private equity firm and GfK shareholder KKR, from its previous owner The Rohatyn Group. Terms of the deal were not disclosed. More

US Firms Link for CPG Trade and Spend Analysis

Oct 27 2022

In the US, data platform Crisp and in-store retail marketing and trade promotions agency Promomash have partnered, to launch a new solution allowing CPG brands to access and analyze actual product sales, shipment and trade spend data in one place. More

Voxpopme to Buy Panel Management Ops Platform HubUX

Oct 26 2022

British-based video feedback and analytics company Voxpopme is to acquire US company HubUX, which provides a platform and service for quick turnaround qualitative and user experience (UX) research. Terms of the deal have not been disclosed. More

Verve Adds Seven Graduates in London and Manchester

Oct 26 2022

Culture, community panels and smart digital research specialist Verve has appointed seven new graduates at its office in Manchester and headquarters in London. More

ICO Issues Warning on Emotional Analysis Tech

Oct 26 2022

In the UK, the Information Commissioner's Office (ICO) is warning organisations to assess the public risks of using emotion analysis technologies, before implementing these systems. The regulator says those firms which do not 'act responsibly' will be investigated. More

Trust in Market Research Sector 'Stable' Says GRBN

Oct 26 2022

A third (33%) of the global public personally trust market research companies, compared to 19% who don't, according to the latest GRBN Global Trust Survey. More

Seed Funds for Insight Platform Ask-AI

Oct 26 2022

Israel-based 'direct answer' and insight platform Ask-AI has raised $9m in a seed round of funding, which it will use to accelerate growth, expanding both its operations and its business reach. More

Toluna Buys 'Agile MR' Firm GutCheck

Oct 26 2022

Consumer insights provider Toluna has acquired US-based 'agile market research' and analytics solutions company GutCheck, for an undisclosed sum. More

Launch and Funds for Publisher Intell Firm Spiny

Oct 25 2022

Digital publishing execs Nana B. Nyantekyi, Shannon Terry and Andrew Johnson have launched Spiny.ai - a content analytics, publisher intelligence and ad revenue generation business. The launch has been supported by a $2.5m venture capital funding round. More

RealityMine and Qrious in Mobile Behavioural Data Deal

Oct 25 2022

Mobile phone data firm RealityMine and app-based data firm Qrious Insight have partnered, to offer behavioural custom panel building and community management along with behavioural targeted surveys for brands and their agencies. More

DISQO Hires VP of Engineering

Oct 25 2022

US-based DISQO has appointed former Google exec Nicholas Weaver as VP of Engineering, leading development of the firm's B2B SaaS product portfolio, as well as its consumer-facing mobile and desktop applications. More

CitizenMe Launches 'Ethical Human Data Marketplace'

Oct 25 2022

In London, personal data business CitizenMe has launched a self-service platform called the Ethical Human Data Marketplace, which it says will help marketers understand the changes in citizens' behaviour resulting from the use of smart devices, web3 and the metaverse. More

PayNearMe Debuts Behavior-based Insights Solutions

Oct 25 2022

In the US, billing and payments platform PayNearMe has launched a suite of analytics solutions called PayNearMe Insights, providing payments and consumer behavior data to help clients understand the health of their business, predict outcomes, and adapt payments strategies. More

Alida Adds 'Conversational Surveys' to TXM Platform

Oct 25 2022

Experience management specialist Alida has added a product called 'Conversational Surveys' to its Total Experience Management (TXM) platform, to drive higher engagement with customers through interactive feedback. More

Shopper Insights Firm Field Agent Buys SimpliField

Oct 24 2022

Field Agent, which provides store-level audits, shopper insights and product trial solutions, has acquired distributed workforce management platform SimpliField for an undisclosed sum. More

Ipsos Names APAC CEO and Chief Client Officer

Oct 24 2022

Ipsos has moved Hamish Munro into the position of APAC Chief Executive Officer, replacing Christophe Cambournac who will move into a global role with the business. Additionally, South East Asia CEO Suresh Ramalingam has been named Chief Client Officer for the APAC region. More

Seed Funds for US Game Analytics Platform ByteBrew

Oct 24 2022

In the US, game analytics platform ByteBrew has raised $4m in a seed round of funding, which it will use to create new technologies for developers, and to expand its team. More

Royal Statistical Society Names Next President

Oct 24 2022

In the UK, the Royal Statistical Society (RSS) has confirmed that Dr Andrew Garrett will be its next President, when Professor Sylvia Richardson's term of office comes to a close at the end of this year. More

Funds for Entertainment Sector Insights Firm StoryFit

Oct 24 2022

In Texas, audience insights provider StoryFit has raised $5.5m in a Series A round of funding, which it will use to expand client solutions and hire for machine learning, marketing and sales roles. The company has also appointed Andy Terrel as Chief Technology Officer. More

Clearbit Launch Delivers Access to In-Market Buyers

Oct 24 2022

In the US, B2B marketing intelligence provider Clearbit has launched a solution called Capture, to provide marketing teams with access to high-intent buyers. More

AdTheorent Health Launches Targeting Solution

Oct 24 2022

In New York, machine learning-based ad platform AdTheorent Health has launched a solution called 'Predictive Audiences', allowing programmatic advertisers to identify the most qualified audiences to target, without relying on personalized information or user IDs. More

Pureprofile Revenue Up 17% Despite Unit Closure

Oct 21 2022

Australia-based consumer data company Pureprofile has announced record revenue of $12m (up 17%) and EBITDA of $1.0m for the quarter ending September 30th - despite a decision to shutter its Pure.amplify Media business in the UK. More

Receipt Data Firm Banyan Pulls In $43m

Oct 21 2022

In New York, Banyan, which offers services such as automated expense management, fraud reduction and shopping offer development using item-level receipt data, has raised $43m in a Series A round of funding. More

UserTesting Unveils 'Virtual One-Way Mirror'

Oct 21 2022

Video-based insights provider UserTesting has upgraded its 'Human Insight Platform' to help clients observe and understand how their customers feel and why. They include what the firm says is the virtual environment equivalent of a one-way mirror for focus group observation. More

Content Intelligence Firm Joins Next Practices Group

Oct 21 2022

US firm The Next Practices Group (NPG) has acquired Atlanta, GA-based content intelligence and strategy company Content Science. Terms were not disclosed. More

Business Intelligence Firm Tellius Secures $16m Funds

Oct 21 2022

Reston, VA-based decision intelligence platform Tellius has announced a $16 million Series B funding round, which will be used to enhance its product, expand its go-to-market capabilities, and recruit for sales, marketing and product engineering functions. More

New Division and MD for Irish Data Science Firm Siren

Oct 21 2022

In Galway, Ireland, investigative intelligence analytics specialist Siren has appointed Dr Ryan Clarke as Managing Director of a new strategic and applied projects division, Siren Consulting. More

DTAG Invests in Sustainability Advisor Citizen Good

Oct 20 2022

Digital Technology Advisory Group (DTAG), the former Cello Health unit recently sold to a private equity firm, has announced an investment in brand sustainability insights specialist Citizen Good Consulting. More

Behaviorally Unveils Single-Number Packaging Predictor

Oct 20 2022

In New York, purchasing behavior specialist Behaviorally has launched the PackPower Score, a one-number predictor of the sales impact of new packaging designs. More

Max Diff, Video and Data Viz Upgrades for Suzy

Oct 20 2022

New York-based end-to-end consumer insights platform Suzy has announced a number of product enhancements including the addition of video open-ends, Max Diff choice rankings, and an integrated data visualisation tool, Data Explorer. More

Rapid Growth for Rainmakers CSI

Oct 20 2022

London-based strategic insight consultancy Rainmakers CSI has announced new hires including Megan Bateman as a Consultant, and Diellza Osmanaj and Sonny Dewhurst as Associate Consultants; and has promoted George Randell and Chris Tough to Senior Consultant roles. More

Australia's ACA Research Adds Five

Oct 20 2022

Full service B2B research-focused Australian agency ACA Research has announced five new hires: Senior Account Managers Phil Newbold and Natasha Burnley; Account Manager Melissa Borg, Account Executive Paj Johnstone and Graduate Researcher Angus McLachlan. More

Growth for UK Marketing Budgets Despite Turmoil

Oct 20 2022

In the UK, more firms continue to report growth in marketing budgets than decline, despite the country's soaring cost of living and economic / political uncertainty, according to the IPA Bellwether Report. However, the net positive balance was at its lowest for 18 months. More

Qualtrics Tools Track Impact of EX on CX... and BX

Oct 19 2022

Experience management specialist Qualtrics has announced the launch of CrossXM, a new product line providing automated insights into how clients' employee, customer and brand experiences impact one another - and identifying actions to improve them. More

Momentive Mulling Possible Sale Again?

Oct 19 2022

SurveyMonkey owner Momentive Global Inc has been approached regarding a possible sale and is discussing its options with advisors, according to Bloomberg. More

Stagwell Buys Location Data Analyst Epicenter

Oct 19 2022

Marketing group Stagwell has acquired Epicenter Experience, a software company using mobile and location data to map and sequence complex patterns of consumer behavior. Terms were not disclosed. More

Ipsos Promotes for Sustainability / ESG Role

Oct 19 2022

Ipsos has promoted twenty-year company veteran Lauren Demar to Chief Sustainability Officer and Global Head of ESG. More

On Device Hires for MENA Expansion

Oct 19 2022

Brand measurement firm On Device Research has appointed Syutra Permatasari as Account Director for Dubai and the MENA region, charged with growing its advertising effectiveness solutions and other offers in UAE and beyond. More

Senior Hires for HFS

Oct 19 2022

Technology and business services analyst and advisory firm HFS has appointed three Practice Leaders: Murali Thata for Banking, Financial Services and Insurance, Mike Finn for Employee Experience and Sustainability, and Ashish Chaturvedi for Supply chain, Retail, and Disruptive Tech. More

Nielsen Adds YouTube to TAR Measure in Asian Markets

Oct 19 2022

Nielsen has announced the addition of YouTube measurement for desktop and mobile to its Total Ad Ratings (TAR) cross-media measurement solution in Indonesia, the Philippines and Thailand. More

TRA Hires Cultural Strategy Head

Oct 19 2022

Auckland, New Zealand-based insight consultancy TRA Group (The Research Agency) has appointed futurist and trend forecaster Laura Mulcahy in the newly created role of Director, Cultural Strategy. She is based in its Melbourne office, where two other senior hires have also been announced. More

Big Village's EMX Partners with Kroger Data Business

Oct 19 2022

CTV and omnichannel media measurement and planning specialist EMX by Big Village has partnered with Kroger Precision Marketing (KPM) to make Kroger's retail sales data available to advertisers through its Data Connected Private Marketplace (DCPMP) offering. More

Netflix to Work with Nielsen and Others as Ads Appear

Oct 18 2022

Nielsen will report viewing figures for streaming pioneer Netflix in the US, via the former's Digital Ad Ratings (DAR) product, beginning early next year. Verification services DoubleVerify and Integral Ad Science will also be on hand to ensure the streamer's new ads are delivered appropriately. More

Healthcare Audiences Partnership for IRI

Oct 18 2022

Consumer data giant IRI has teamed up with Lasso Partners, a healthcare marketing and analytics platform within the IQVIA group, to give users of the latter's proprietary audience builder, Blueprint, access to IRI's purchase data for CPG and OTC healthcare products. More

French Firm AB Tasty Buys in Germany

Oct 18 2022

Paris-based experience optimization company AB Tasty has acquired Epoq internet services GmbH, an AI-driven recommendation and smart search solution headquartered in Ettlingen, Germany. More

Buy Combines eCommerce Data and Solutions Firms

Oct 18 2022

In the US SmartCommerce, a provider of data-centric, AI-assisted solutions for CPG and related industries, has paid an undisclosed sum to acquire eCommerce optimization and category/channel insights specialist Basketful. More

The Nursery Hires Two, Promotes Four

Oct 18 2022

In the UK, brand and communications research agency The Nursery Research & Planning has appointed Tasleem Rehmatullah as Account Director in its Health team, and Nicola Wright as Account Director in its Quantitative team. The firm has also made four promotions. More

Leger Hires Ex-Ipsos Exec Paul Lauzon for SVP Role

Oct 18 2022

Canadian polling, MR and strategy firm Leger has appointed long-time Ipsos exec Paul Lauzon as Senior Vice President in its Vancouver officer, with a focus on lottery and gaming research. More

Alliance for Khoros and Talkwalker

Oct 18 2022

In the US, customer engagement software and services specialist Khoros and social media listening company Talkwalker have announced a partnership promising clients 'insight to action' media and communications tools. More

SurveyMonkey Parent Momentive Cuts 11% of Workforce

Oct 17 2022

SurveyMonkey parent company Momentive has made 11% of its workforce redundant, as part of what it calls a restructuring plan to improve operating margins and improve efficiency. More

European Partner Firms Form Umbrella Company

Oct 17 2022

The shareholders of northern European research firms RAIT, Dive and Intra have agreed to move the companies under a new holding company called STATCO. Ownership and branding of the individual businesses will remain unchanged. More

Netflix and Disney Join UK's BARB

Oct 17 2022

Netflix has joined Disney+ in signing up with BARB, the UK's audience measurement body - a major move forward in measurement of streaming services and the first time Netflix has joined an industry-owned audience currency. More

Manchester Office for MetrixLab

Oct 17 2022

Insights group MetrixLab is opening a second UK office, in Manchester, and appointed three people to work in it: Cecily Crawley joins as a Team Lead and Richard Lomax as an AD, while recent joiner Sam Smith will move from remote working. Three more positions are being recruited. More

Kantar Launches NZ Sustainable Transformation Practice

Oct 17 2022

Kantar has launched its Sustainable Transformation Practice in New Zealand, led by Executive Director Jason Cate. More

Southwood Takes Business Development Role at Teamsearch

Oct 17 2022

In London, data collection services provider Teamsearch has hired former Askia exec Nick Southwood in a newly created business development role. More

Rival Group Hires Chief Growth Officer

Oct 17 2022

Canada-based holding company Rival Group has appointed long-time Mintel exec Shawn Vaughn as Chief Growth Officer, leading Go-To-Market teams across both its mobile-first insight community platform Rival Technologies and its experiential insight specialist Reach3 Insights. More

The Trade Desk Hires Dataxu Founder Bill Simmons

Oct 17 2022

Ad tech firm The Trade Desk has appointed Dataxu co-founder Willard (Bill) Simmons as Vice President of Product, responsible for driving innovations and data science applications across its media buying platform. More

In-Product Researcher Ribbon Secures Seed Funds

Oct 17 2022

London-based in-product research platform Ribbon has raised £2.6m in a seed round of funding, for use in continuing to build out its technology and grow its team. More

QuestionPro Buys CX and Journey Mapping Firm

Oct 14 2022

In the US, online survey and research services provider QuestionPro has acquired customer experience, journey mapping and analytics platform provider SuiteCX for an undisclosed sum. More

Conversational AI Analytics Firm Sestek Acquired

Oct 14 2022

Middle East-based customer communications platform Unifonic has acquired Israel-based conversational AI and analytics solutions provider Sestek, for an undisclosed sum. More

Extra Series B Funds for Marketing Analytics Firm Keen

Oct 14 2022

In the US, predictive modeling and marketing analytics platform Keen Decision Systems has secured an undisclosed amount of add-on Series B financing, which it will use to further develop its decision optimization engine, rooted in predictive analytics. More

Sagacity Solutions Buys REaD Group

Oct 14 2022

Data solutions business Sagacity has acquired London-based marketing and insight agency REaD Group, for an undisclosed sum. More

New Investment for Qual Research Platform Notably

Oct 14 2022

US-based Notably, which helps teams collect, analyze and share qualitative research, has raised $1.5m in an investment round. Funds will boost engineering, machine learning capabilities and overall company growth. More

DataScalp Company Ranking Service Launched

Oct 14 2022

US-based DataScalp, which captures consumer experience data and uses it to rank companies in a performance dashboard, has opened its doors with the launch of an airline ranking platform. More

Dentsu Combines with GWI for 'Deep' Gaming Insights

Oct 13 2022

Marcoms group Dentsu has launched new gaming data and insights capabilities across 21 markets globally, bringing together research panel data from its Consumer Connection System (CCS) with specialist gaming data from Global Web Index (GWI). More

Big Village Adds Forsta Visualizations to CARAVAN

Oct 13 2022

Ad tech and data company Big Village (formerly known as Engine) is to add visualization technology from customer experience and research tech firm Forsta to its CARAVAN Omnibus Surveys, allowing clients to create results presentations for sharing with exec teams and stakeholders. More

Javelin Hires Leader for Digital Lending Practice

Oct 13 2022

US-based financial services quant specialist Javelin Strategy & Research has appointed Babs Ryan as Lead Analyst for its Digital Lending practice. More

Funds for Personal Data Protection App IronVest

Oct 13 2022

IronVest, whose technology is designed to protect personal accounts and personal data from fraud, has emerged from stealth mode with a $23m seed round of funding. The investment will be used to further expand the team and accelerate go-to-market efforts. More

Cipolla Analytics Hires Ed Cohen as CRO for SpotGPS

Oct 13 2022

In the US, music sector software developer Cipolla Analytics has appointed long-time media researcher Ed Cohen as Chief Research Officer, overseeing the expansion of its SpotGPS intelligence software for radio. More

Okendo Launches Connect Survey Solution

Oct 13 2022

In the US, marketing platform Okendo has launched a customer intelligence solution called Connect, allowing eCommerce brands to collect consumer insights at scale and deliver more personalized commerce experiences. More

Seed Funds for Sustainability Intel Firm Continue AI

Oct 13 2022

Israel-based sustainability intelligence provider Continue AI has raised $5.7m in a seed round of funding, which it will use to accelerate its R&D and go-to-market efforts. More

Maru Group Acquired by Stagwell

Oct 12 2022

Research, insight and advisory services provider Maru Group has been acquired by marcoms network Stagwell, which already owns both the Harris and Harris Poll brands. Terms of the deal were not disclosed. More

MindProber Names CRO, Gets Funds for US Opening

Oct 12 2022

Portugal-based consumer neuroscience platform MindProber has expanded to the US, following its closure of a $5.5m Series A round of investment; and has appointed former Toluna / MetrixLab exec Marco Pasqualina as Chief Revenue Officer. More

YouGov Launches DIY Tool Survey Direct

Oct 12 2022

Online research, data and analytics tech group YouGov has launched a self-serve tool called Survey Direct, in the UK and US, allowing users to build surveys with 'granular' targeting capabilities and receive results within an hour. More

NielsenIQ BASES Unveils 'Breakthrough' in Product Testing

Oct 12 2022

NielsenIQ's new product research and innovation division BASES has launched a solution called Creative Product AI, describing it as a breakthrough in how products are tested, screened and optimized. More

Collage Hires for Chief Product and Tech Officer Role

Oct 12 2022

US-based cultural intelligence provider Collage Group has hired Gregory Cypes for the newly created role of Chief Product and Technology Officer, tasked with 'reimagining' its platform to focus on the intersection between software, data science and insights generation. More

Qualtrics Launches Government Web Experience Solution

Oct 12 2022

Experience management (XM) platform Qualtrics has launched a 'Government Web Experience' solution, asking public sector site users about their experiences and helping with web design, content and performance optimization. More

FlexMR Adds Four to Team

Oct 12 2022

Tech-led insight agency FlexMR has hired for four new roles. Hannah McGeoghegan joins as Participant Engagement Manager and Kris Hamilton as Scrum Master in the Tech Development team; Lily Nawara as Research Associate; and Charisma Agyemang as Business Development Representative. More

WPP Opens Campus in Toronto

Oct 12 2022

Marcoms company group WPP has opened a Campus in Toronto, bringing together 2,000 people from across its agencies. More

Nielsen Sale to Consortium Completed

Oct 11 2022

Nielsen has announced the completion of its previously announced sale to a private equity consortium in an all-cash transaction valued at approximately $16 billion, including the assumption of debt. More

Gravy Launches Sensitive Location Data Service

Oct 11 2022

In the US, location and behavior-based targeting firm Gravy Analytics has launched a privacy-enhancing technology called PrivacyCheck, to help organizations ensure location data generated at sensitive locations is not used, shared or resold. More

Insights Firm Nature Creates Strategy Director Role

Oct 11 2022

Australia-based strategic insights consultancy Nature has hired Aliya Hasan for the newly created role of Strategy Director, based in Melbourne. More

Senior Hires for Azure Knowledge in London and Atlanta

Oct 11 2022

US-based data collection and digital research agency Azure Knowledge has expanded its leadership team with the appointment of Remek Gabrys as European Business Unit Head in London, and Justin Blomgren as Vice President of Client Development, based in Atlanta, GA USA. More

Canvs AI Launches 'Connector' for Forsta Platform

Oct 11 2022

Text analytics specialist Canvs AI has launched a connector for the Forsta Survey platform, enabling users to import responses to open-ended questions, along with relevant cross-tab data, directly into Canvs for analysis. More

Hello Ara Debuts User Engagement Tool

Oct 11 2022

Hello Ara, which conducts research through conversations rather than surveys, has officially launched a 360 degree AI-based methodology called #Explore, to help brands engage 'future users'. A discussion of the approach won best paper at ESOMAR Congress 2022, held in Toronto last month. More

TDCX Opens Campus in Turkey

Oct 11 2022

Singapore-based digital customer experience solutions provider TDCX has expanded to Turkey, where its new campus will offer capabilities in Turkish and Arabic, in addition to European languages. The firm also plans to expand to Brazil, Indonesia and Vietnam in the next twelve months. More

Kantar Enhances Link AI for Digital Tool

Oct 10 2022

Kantar has added three new brand metrics to its Link AI for Digital predictive tool - Aided Awareness, Consideration and Purchase Intent - which it says 'make it possible to forecast digital ad effectiveness and brand consideration in as little as 15 minutes'. More

Biden Order Fleshes Out New US-EU Privacy Framework

Oct 10 2022

President Joe Biden has signed an executive order outlining US commitments to safeguarding personal data in transfers between the States and the EU. The rules slot into the new Privacy Framework agreed in principle in March this year, intended to replace the fallen Privacy Shield arrangement. More

Sensory Specialist MMR Promotes for US MD Role

Oct 10 2022

Global sensory and consumer research agency MMR Research Worldwide has promoted Jennifer Brown to the role of US Managing Director. More

Delineate Hires Leader for Latin America

Oct 10 2022

UK-based insights and data firm Delineate has brought in Sandra Garbuno Alcantra as Head of LATAM. She worked for more than twenty years at Kantar, latterly as a Senior Client Lead. More

Funds and Launch for BI Platform Lightdash

Oct 10 2022

London-based open source Business Intelligence platform Lightdash has launched its core product for general use, and announced seed funding of $8.4m. More

Cision's Streem Adds to Social Media Analysis Tool

Oct 10 2022

Australia-based real-time media monitoring company Streem has enhanced Engage social intelligence tool with the launch of a number of new performance metrics. More

Nielsen Partners in Europe for Segmentation Offer

Oct 7 2022

In Europe, Nielsen has partnered with FMCG cash-back app Shopmium, a subsidiary of its existing US partner Quotient Technology, promising improved segmentation-based digital marketing for the post-cookie world. More

Raft of C-Suite Hires for PC Dreamscape

Oct 7 2022

Marketing tech business PC Dreamscape had added four to its leadership team: Dmitri Zolotkovsky as CFO, Dave Hogan as CTO, Rose Zory as CHRO and Harmon Lyons as EVP and General Manager. More

BARB Issues Tender for Panel Expansion Recruitment

Oct 7 2022

UK television audience measurement body BARB is looking for suppliers to recruit for an expanded panel. Submissions are due by 7th November 2022, with work beginning in January. More

VideoAmp Debuts Second-by-Second Ad Measurement

Oct 7 2022

In the US, ad measurement and optimization platform VideoAmp has released a solution called 'Second-by-Second Ads Viewership', offering actualized results with inputs from both Smart TV ACR and STB viewing data across more than 39 million homes. More

New Features and UK Launch for ROI Platform Measured

Oct 7 2022

US-based media optimisation platform Measured has launched a new benchmark comparison tool, and announced its official launch in the UK. More

Sympler Hires Former Phoenix Execs Schiela and Jutton

Oct 7 2022

New York-based qualitative research platform Sympler has appointed long-time Phoenix Marketing International (PMI) execs John Schiela as Chief Client Officer and Kristin Jutton as Head of Marketing. More

Krea Re-appoints Mani as Chief Revenue Officer

Oct 7 2022

Indian healthcare and medical fieldwork specialist Krea has re-appointed Sridhar Mani, this time as Chief Revenue Officer, based in the firm's Chennai headquarters. More

DoubleVerify Opens DV Attention Lab

Oct 7 2022

US-based digital media measurement and analytics firm DoubleVerify (DV) has launched the DV Attention Lab, to help advertisers optimize campaign performance using data on ad engagement and ad exposure. More

New Funds for Workforce Intelligence Firm Revelio Labs

Oct 7 2022

New York-based Revelio Labs has raised $15m in a Series A round of funding, which it will use to expand its offering for corporate HR and strategy. More

Buffalo Groupe Buys Sports Marketing Surveys USA

Oct 6 2022

In the US, holding company Buffalo Groupe has acquired full-service specialist research company Sports Marketing Surveys (SMS) USA, and its ActionWatch subsidiary, for an undisclosed sum. More

Leger Invests in UX and Neuroscience Firm Cube

Oct 6 2022

Canadian polling, MR and strategy firm Leger has acquired a minority stake in Cube, which specializes in user experience (UX) and consumer neuroscience. Terms of the deal have not been disclosed. More

Kantar Hires EVP for Combined Creative & Media Arm

Oct 6 2022

Kantar has appointed Steve Silvers to lead its newly combined Creative & Media Solutions business, with responsibility for growth strategy and product innovation for the division. He is based in the US. More

Display Sector Media and Data Firm Acquired

Oct 6 2022

Computer graphics marketing and management consulting firm Jon Peddie Research (JPR) is to acquire UK-based Display Daily, a media outlet for data, analysis, news and insights for display and component companies across Europe. Terms of the deal have not been disclosed. More

The Big Picture Names Joint MDs

Oct 6 2022

London-based design research agency The Big Picture (TBP) has promoted Chris Aukett and Laura Pereira to serve as Joint Managing Directors. Former MD John Cassidy becomes company Chairman. More

GfK Hires West Coast Lead for AutoMobility Study

Oct 6 2022

GfK has appointed former Hawkeye exec Mike Chung as West Coast Lead for its AutoMobility study, based in the Los Angeles area. More

Hearts & Science Promotes for New CXO Role

Oct 6 2022

In the UK, Omnicom-owned data-driven marketing agency network Hearts & Science has promoted Amy Matthews for the newly created role of Chief Experience Officer (CXO). More

WPP Buys Passport Brand Design

Oct 6 2022

Marcoms group WPP has acquired insights-led branding agency Passport Brand Design, which conducts consumer research to help establish how a brand can best serve its audience. Terms of the deal were not disclosed. More

Kantar Public Names First Chief People Officer

Oct 5 2022

In the UK, specialist research, evidence and advisory business Kantar Public has appointed Zarina Ward as Chief People Officer, and as a member of the Global Management Board. More

Channel 4 Partners for Attribution Platform Launch

Oct 5 2022

4Sales, the advertising arm of UK TV broadcaster Channel 4, has partnered with media consumer behaviour measurement firm ViewersLogic to develop a platform which measures an individual consumer's journey to purchase, rather than just the media they consume. More

Online Identity Platform Yofi Launches

Oct 5 2022

US entrepreneurs Alex Shamir, Jordan Shamir and Andrew Stetsenko have launched a platform called Yofi, to help brands and retailers understand their 'actual' customers, their motivations, and the best way to interact with them. The team has raised $1.5m in a pre-seed round of funding. More

Wunderman Thompson Hires Global Chief Experience Officer

Oct 5 2022

WPP-owned marcoms network Wunderman Thompson has appointed Preeya Vyas as Global Chief Experience Officer, to lead its Customer Experience (CX) practice. She will be based in New York. More

SmartCommerce Buys Recipe Personalization Tool Myxx

Oct 5 2022

In the US, product data platform SmartCommerce has acquired Myxx Solutions, whose marketing platform offers consumers personalized shoppable recipes, and uses its 'list-to-cart' technology to connect consumers to food retailers. Terms of the deal have not been disclosed. More

EMI Adds Three to Business Development Team

Oct 5 2022

In the US, online sample provider EMI Research Solutions has appointed Angie Trujillo Emrie, Goshen Perry and Sahil Mehta as Directors of Business Development. More

Kin + Carta Promotes Hasemeyer to Americas Group CEO

Oct 5 2022

London-based digital transformation consultancy Kin + Carta has promoted Adam Hasemeyer to the role of Group Chief Executive Officer for the Americas region. He replaces Kelly Manthey, who moved into the position of Global CEO in July. More

Google Surveys Shelved

Oct 4 2022

Google has announced that its Surveys and Surveys 360 solutions will no longer be available after November 1st, as it believes in their current form they are no longer the best way to help businesses of all sizes run custom market research. More

Kantar TGI and Adsquare in Local Ad Effectiveness Deal

Oct 4 2022

Kantar's TGI consumer data team has partnered with location intelligence company Adsquare to help brands build targeted, cookieless and ID-free localised ad campaigns in Great Britain and France. More

Sprinklr to Quadruple R&D Headcount in Singapore

Oct 4 2022

Customer experience management specialist Sprinklr has announced plans to more than quadruple the size of its Singapore-based Research and Development (R&D) Center to up to 100 professionals, during the next 36 months. More

Nielsen DAR YouTube Measures Move to 'Always On'

Oct 4 2022

Nielsen has announced that its 'always on' Digital Ad Ratings (DAR) will now include measurement of YouTube video ad campaigns, simplifying campaign measurement by eliminating the need for advertisers and agencies to manually tag or enable campaigns. More

Double MRS 'Oppies' Win for ResTech Firm Cobalt Sky

Oct 4 2022

Research technology provider Cobalt Sky took home two gongs at this year's MRS Operations Awards, including the main prize, the Premier Award for Operational Excellence. The awards ceremony took place at The Curtain, in Shoreditch, London, last Thursday evening. More

The Forge Adds Two Senior Quant Directors

Oct 4 2022

Strategic insight consultancy The Forge, headquartered in London, has appointed Jill Sarsfield and Danielle Todd as Senior Quantitative Directors. More

Vox Behavioral Insights Practice Opens in US

Oct 4 2022

In the US, comms agency Vox Global has opened a Behavioral Insights practice, led by SVP and company Partner James Baril, with support from Partner Jessica Abensour. More

$146m for SingleStore Database Management System

Oct 4 2022

In the US, database management system SingleStore has raised $146m in a Series F-2 round of financing. Funds will be used to fuel continued growth and strategic initiatives. More

Hall & Partners' Fanuele Named Bastion Insights CEO

Oct 3 2022

In the US, consumer research and strategy consultancy Bastion Insights has appointed long-time Hall & Partners' exec Joanna Fanuele as Chief Executive Officer. She replaces outgoing CEO Chris Hubble, who founded the agency in 2009. More

Yahoo! and Adsquare in DOOH Measurement Deal

Oct 3 2022

Yahoo! and audience data and targeting specialist Adsquare have partnered to help advertisers in EMEA markets develop their digital out-of-home (DOOH) campaigns, using Adsquare's footfall measurement and audience scoring segments. More

TechTarget Launches 'Priority Engine for Healthcare'

Oct 3 2022

In the US, B2B tech purchase intent data and services provider TechTarget has launched a solution called 'Priority Engine for Healthcare', to deliver customized insights for B2B organizations targeting the healthcare sector. More

InSites Names Director in Sydney

Oct 3 2022

Global online communities specialist InSites Consulting has appointed former Crowd DNA exec Erryn Balzan as Business Director, based in Sydney, Australia. More

Annalect Names UK Managing Director

Oct 3 2022

Omnicom-owned data and analytics firm Annalect has named Marie Clayton UK Managing Director, and part of the firm's senior EMEA leadership team. More

Cogwheel Launches Hotel Sector Intelligence Tool

Oct 3 2022

In the US, hotel sector specialist Cogwheel Marketing has launched a reporting and business intelligence tool, which aggregates data from multiple sources to provide a 360-degree view of a hotel's online presence. More

2CV Adds to UK, US and Singapore Teams

Oct 3 2022

Research agency 2CV has added Matt Haydock as Research Director in its UK Qualitative team; Jonathan Smetherham in its Singapore team as Research Director; and Heath Gregory in the US as an Associate Director. More

Nielsen India Hires for Marketing Effectiveness Role

Oct 3 2022

Nielsen has appointed long-time Amway exec Deepak Mann as Director, Marketing Effectiveness, based in Mumbai, India. More

First CTO for Stagwell Marketing Cloud

Oct 3 2022

In the US, marcoms network Stagwell has appointed Mansoor Basha as the first Chief Technology Officer for its Marketing Cloud (SMC). More

Comscore Announces Restructuring and Layoff Plan

Sep 30 2022

In the US, Comscore has set out a cost-cutting restructuring plan, which will see an undisclosed number of employees lose their jobs. More

QuestionPro Launches Reputation Management Tool

Sep 30 2022

In the US, online survey and research services provider QuestionPro has launched a tool called CX Reputation, which monitors and analyzes public ratings from reviews sites and other sources about a company's brands or products, and provides insights based on this feedback. More

Funds for Fintech Consumer Insight Firm Monnai

Sep 30 2022

Monnai, a consumer insight infrastructure for fintech businesses, has raised $3.15m in a seed round of funding, for use in further developing its platform, for new hires, and continued global expansion. The solution is used by clients in India, Asia and Latin America, with plans to expand into North America. More

Nepa CFO Resigns

Sep 30 2022

Stockholm, Sweden-based brand tracking and consumer science specialist Nepa has announced that its Chief Financial Officer, Ann-Christine Fick, has resigned for 'personal reasons'. Fick will remain at the company until December, and a search for her replacement has commenced. More

Momentive Rolls Out Product Updates

Sep 30 2022

SurveyMonkey parent company Momentive has added AI-based solutions to capture brand and market insights and improve product experience; enable customers to survey multiple audiences at once; and to reach niche or specialized audiences. More

Series A Funds for Media Intel Company Muck Rack

Sep 30 2022

In the US, media intelligence and analysis provider Muck Rack has raised $180m in a Series A round of funding, which it will use for continued company growth and to enhance its offerings. More

New Leader for Cassandra's Young Consumer Study

Sep 30 2022

New York-based consumer trend insights business Cassandra has hired Claire Richland as Manager of its syndicated young consumer study, the Cassandra Report. More

Quotient Adds New Promotion Impact Measure

Sep 30 2022

Digital promotions and media tech company Quotient has added a feature allowing marketers to measure the impact of shopper promotions and couponing on media such as digital out-of-home, sponsored search, and on- and off-site display. More

Market Xcel Hires for US President Role

Sep 29 2022

India-based full service market research firm Market Xcel Data Matrix has appointed long-time Issues & Answers exec Mohit Gour as President Market Xcel (USA). Additionally, Shilpi Alagh joins the company as an Associate Director. More

Behaviorally Opens Dubai Hub

Sep 29 2022

US-headquartered shopper and digital marketing consultancy Behaviorally has opened a hub in Dubai, where it has appointed former Nielsen MD Abhik Gupta as a Consultant. More

New Managing Partner for Basis Health New York

Sep 29 2022

London-based strategy and insight consultancy Basis has appointed Paul Eccles as Managing Partner its Health division in New York. More

Funds for Shopper Experience Firm Searchspring

Sep 29 2022

In the US, shopper experience consultancy Searchspring has raised an undisclosed amount of funding from equity firm PSG, which it will use to expand its product innovation and for go-to-market expansion - both across the US and internationally. More

InnovateMR Adds Two Senior Sampling Execs

Sep 29 2022

Sampling and ResTech company InnovateMR has expanded its senior supply team with the appointment of Gaurav Sharma as Vice President of Global Sample in India, and Mark Rasmussen as Senior Director of Global Supply, based in the US. More

New Development Lead for GfK Consumer Life Study

Sep 29 2022

GfK has transferred Dave Melnick to a newly created role, Commercial Account Development lead for its Consumer Life trends study in North America. More

Outsourced CX Specialist Expands in the Philippines

Sep 29 2022

Singapore-based digital customer experience solutions provider TDCX has expanded in the Philippines, with the opening of an office in Iloilo. More

Investors Buy Major Stake in Ad Intel Provider MediaRadar

Sep 28 2022

In the US, private equity firm Thompson Street Capital Partners (TSCP) and investment fund Endicott Capital have acquired a major stake in cross-media advertising intelligence provider MediaRadar from Frontier Growth, which will remain a minority shareholder. Terms have not been disclosed. More

Toluna Launches Automated Multimarket Research Tech

Sep 28 2022

Consumer insights provider Toluna has added multimarket research capabilities to its Toluna Start platform, to enable users to target unlimited markets through a single setup process, and analyze global data through a single reporting link. More

PureSpectrum Hires Dynata's Flatow as Strategy Chief

Sep 28 2022

In the US, online sample marketplace PureSpectrum has hired former Dynata and Reimagine exec Jonathan Flatow as its first Chief Strategy Officer, and as Chief Counsel. More

Reckitt Launches 'Ignite' Online Innovation Hub

Sep 28 2022

Multinational consumer goods company Reckitt has launched an online innovation hub called Ignite, through which it aims to create solutions to solve 'some of the world's greatest challenges'. More

EssenceMediacom Names Wei China CEO

Sep 28 2022

EssenceMediacom, which will combine digital strategy, data-driven creative, analytics, and tech capabilities with multichannel, audience planning and strategic media expertise, has appointed Benjamin Wei as China Chief Executive Officer. More

Contentsquare Debuts Web Site Speed Impact Measure

Sep 28 2022

Digital experience analytics firm Contentsquare has launched a new capability, called Digital Experience Monitoring (DEM), which allows businesses to better understand the impact of web site speed on customer experience and conversions, and improve web site performance. More

Curion Launches New Product Benchmarking Score

Sep 28 2022

In the US, product and packaging consumer insights firm Curion has launched the Curion Score - a product benchmarking tool that allows brands to compare their product to 500 million data points within the company's proprietary insights database. More

Crowd DNA Opens in LA, Hires in NYC and Singapore

Sep 27 2022

Cultural insights and strategy consultancy Crowd DNA has opened an office in Los Angeles, headed by recently appointed David Stewart. The firm has also hired Hina Hussain as Head of Agency in New York, and Radha Patel as a Director in Singapore. More

M:Metrics Founder Seamus McAteer Joins On Device in US

Sep 27 2022

London-based mobile research and sample specialist On Device Research has appointed M:Metrics co-founder Seamus McAteer as an independent Director, to help build the business in North America and advise on overall product and corporate strategy. More

Former Ipsos Exec Schneider Joins Morning Consult

Sep 27 2022

In Washington DC, decision intelligence company Morning Consult has appointed long-time Ipsos exec Jessica Schneider as Global Head of Client Services. More

Seed Funds for HR Analytics Firm Employee Cycle

Sep 27 2022

In the US, HR analytics dashboard Employee Cycle has closed a $2.5m seed round of financing, which it will use to support the development and launch of its Employee Data Platform (EDP), and to hire for its sales, marketing and engineering departments. More

Funds for Digital Screen Targeting Firm Displayforce

Sep 27 2022

Hong Kong-based DOOH (digital out-of-home) performance marketing automatization tool Displayforce has raised EUR 500k in a pre-seed round of financing, which it will use to expand further into Europe and enhance its sales and marketing. More

Salama to Chair Kantar Public

Sep 27 2022

Long-time Kantar group CEO Eric Salama has been appointed as Global Chair of recently divested unit Kantar Public. More

Ipsos Promotes for 'Smart Acquisitions' Role

Sep 26 2022

Ipsos has appointed 24-year company veteran Jean-Michel Mabon in the role of Head of Mergers and Acquisitions, responsible for overseeing buys in connection with a growth plan the group announced in June. More

Local Ad Buying Partnership for Comscore, Dentsu

Sep 26 2022

Marcoms agency Dentsu International will shift its local TV buying to a Comscore-based currency, supporting transactions on advanced audiences in all 210 US local markets, through a new partnership just announced. More

UX Research Firm AnswerLab Gets Growth Funds

Sep 26 2022

In San Francisco, user experience (UX) research firm AnswerLab has raised an undisclosed sum of funding from media, entertainment and comms investor Shamrock Capital. The investment will drive the continued growth and expansion of AnswerLab's service and team. More

Forsta Upgrades InterVu Online Groups Solution

Sep 26 2022

Research and customer / employee experience technology provider Forsta has announced upgrades to its online focus group solution InterVu, integrating high quality video and audio for virtual experiences, enhancing sharing features, and adding quick polls and other features. More

CallMiner Appoints Chief Customer Officer

Sep 26 2022

Conversation intelligence specialist CallMiner has hired former Evergage and Salesforce exec Jonathan Ranger as Chief Customer Officer (CCO). More

LiiV Hires Product / Tech Leader

Sep 26 2022

Media intelligence and data science holding company LiiV Group has hired Vito Covalucci as its first Group Chief Product and Technology Officer. More

Return to Relish for Two Directors

Sep 26 2022

In the UK, insight agency Relish has made three senior hires: Tamara M'Bazbaz joins as a quant-focused Insight Director, while Huw Williams and Gemma Baldwin both return to the company. More

Appsumer Debuts Free Platform for Smaller Advertisers

Sep 26 2022

Mobile app ad insights and analytics platform Appsumer has launched a free cross-channel dashboard and reporting solution called Appsumer Starter, to help 'scaling' smaller app advertisers gain automated performance insights for the channels they most commonly use, including Meta, Google and TikTok. More

US Firms in Demand Forecasting Partnership

Sep 26 2022

In the US, merchandising, marketing and supply chain solutions provider SymphonyAI Retail CPG has partnered with event intelligence firm PredictHQ, to help clients prepare for the impact of events such as public holidays, school holidays and 'observances'. More

YouGov Debuts Free Versions of BrandIndex and Profiles

Sep 23 2022

YouGov has launched free 'Lite' versions of its BrandIndex and Profiles tools, allowing users to analyse their target audiences and track brand performance for no charge. More

Ascribe Offers One Hour Verbatim Coding

Sep 23 2022

US-based verbatim analysis software firm Ascribe has announced a new release of its AI Coder, which it says enables responses to be coded and a summary delivered within an hour. More

Behaviour & Attitudes Adds Davina O'Donoghue to Board

Sep 23 2022

Dublin, Ireland-based research agency Behaviour & Attitudes (B&A) has hired former RDSi director Davina O'Donoghue as a full-time Board Director. More

605 and Conviva in Cross-Media Measurement Deal

Sep 23 2022

US television measurement and analytics company 605 has announced a data and tech collaboration agreement with streaming TV measurement and intelligence platform Conviva, to provide a de-duplicated view of media consumption in US households. More

Hansa and Qualtrics in Brand Health Partnership

Sep 23 2022

Indian-owned consumer insights company Hansa Research has partnered with experience management platform Qualtrics, to help organizations monitor their brand health performance and build their brands in the country. More

$20m for Tourism Intelligence Provider Zartico

Sep 23 2022

In the US, tourism industry data intelligence and analytics specialist Zartico has raised $20m in a Series A round of funding, which it will use to grow its engineering and product teams, and expand its machine learning, AI and predictive capabilities. More

Relative Insight Hires Sales Team Leader in US

Sep 23 2022

Text analytics software firm Relative Insight, headquartered in the UK, has appointed long-time IBM exec Kimberly Shernoff to lead its US-based sales team from the firm's new Philadelphia office. More

Stagwell Launches Risk and Reputation Division

Sep 22 2022

In the US, marcoms network Stagwell has launched a Risk and Reputation business unit, to help business leaders audit the issues most important to their stakeholders, develop proactive and reactive strategies, and monitor and measure the impact of positions on business reputation. More

Kantar Expands YouTube Ad Effectiveness Measure

Sep 22 2022

Kantar has expanded its YouTube measurement services, allowing marketers to assess ad effectiveness in both single channel and multi-channel campaigns. More

Zappi Customer Transformation Role for Jefferies

Sep 22 2022

Automated insights platform Zappi has hired MRS Board Chair Sinéad Jefferies for a newly created role with a global remit, Senior Vice President of Customer Transformation. More

Red C Promotes Five in Ireland

Sep 22 2022

Dublin-based RED C Research has promoted five members of its team, including Brian Greene to the position of Head of Data Analytics. More

AnalyticsIQ Names Chief Strategy Officer

Sep 22 2022

In the US, former Infutor COO Kevin Dean has joined predictive analytics and marketing data provider AnalyticsIQ as Chief Strategy Officer. More

New Funds for Crypto Market Intelligence Firm Messari

Sep 22 2022

In New York, crypto market intelligence provider Messari has raised $35m in a Series B round of funding, which it will use to expand its team and continue to develop offerings such as its newly launched Protocol Metrics and Data Apps. More

Trilliant Health Rolls Out Real-Time Intell Tool

Sep 22 2022

In the US, healthcare sector predictive analytics and market research agency Trilliant Health has launched an analytics tool called the Provider Directory, offering near real-time intelligence about physician behavior to provider organizations, health plans, life sciences companies, and investors. More

Allison+Partners Launches Cultural Relevance Measure

Sep 22 2022

Marcoms agency Allison+Partners has launched a methodology called Brandgeist IQ (BGIQ), to measure the real-time cultural relevance of brands. More

MRC Launches Final Outcomes and Data Quality Standards

Sep 21 2022

In the US, the Media Rating Council (MRC) has released the final version of its standards for measuring the outcomes of advertising and media buys, as well as the data used to do that. More

$36m Growth Fund for People Analytics Platform Knoetic

Sep 21 2022

In New York, people analytics platform Knoetic has raised $36m in a Series B round of funding, which it will use to hire for its Product, Engineering, and go-to-market teams. More

More New Faces than Repeats in Insight250

Sep 21 2022

Winners have been announced for the second 'Insight250' awards, which recognise MR industry 'leaders, visionaries and pioneers'. The list rings the changes, with only 40% of last year's winners appearing again. More

New Affectiva Metrics Measure Reactions in Online Qual

Sep 21 2022

Swedish eye tracking tech firm Smart Eye has expanded its Affectiva Emotion AI technology with the launch of 'Conversational Engagement' and 'Conversational Valence' metrics, to provide insight into consumer responses to content, using facial analysis for online qual research. More

Cannabis Data Firm Names Chief Knowledge Officer

Sep 21 2022

Cannabis industry data and business intelligence provider New Frontier Data has promoted Amanda Reiman to the role of Chief Knowledge Officer, replacing John Kagia who has been named Director of Policy for the Office of Cannabis Management for the state of New York. More

Qualtrics Launches Video Feedback Solution

Sep 21 2022

Experience management platform Qualtrics has launched a solution called Video Feedback, to help organizations capture qualitative video feedback from their customers, analyze both words and emotions, and use that data to make business decisions. More

Canvs AI Updates Platform to Scale Analysis of Open-Ends

Sep 21 2022

Text analytics specialist Canvs AI has updated its platform, including its processing pipeline, to support the volume of open-ended text uploaded for analysis, with customer experience, brand tracking, and audience feedback, the three fastest growing categories. More

Logit Group to Acquire Issues & Answers

Sep 20 2022

Toronto, Canada-based online and telephone data collection agency The Logit Group has agreed to acquire the assets and business of US-based Issues & Answers (I&A), including its Virginia Beach head office. Terms of the deal have not been disclosed. More

Text Analyst Relative Insight Expands to Philadelphia

Sep 20 2022

UK-based text analytics software firm Relative Insight has opened an office in Philadelphia - its second location in the US. More

InCrowd Debuts Syndicated Tool for Life Sciences

Sep 20 2022

In the US, healthcare market research firm InCrowd has launched a syndicated MR solution called 'Essentials' to provide life sciences companies with ongoing, real-time access to market performance metrics. More

Former Hall & Partners US CEO Joins Alter Agents

Sep 20 2022

In the US, full service shopper behavior specialist Alter Agents has appointed former Hall & Partners US CEO Michelle Castle as Chief Innovation Officer. More

PubMatic Buys Media Measurement Platform Martin

Sep 20 2022

In the US, digital ad tech company PubMatic has acquired media measurement and reporting platform Martin for an undisclosed sum. More

Ocurate Launches LTV Lead Scoring System

Sep 20 2022

Predictive analytics platform Ocurate has launched a system called 'Lead Scoring', to help organizations allocate funds to recapture high value customers based on their likely consumer lifetime value (LTV). More

Mindshare Names India Head of Strategy & Insights

Sep 20 2022

Global media agency network Mindshare has appointed former Kantar EVP Mausami Prasad as National Head of Strategy & Insights, based in Mumbai, India. More

Mediaverse Becomes 'Medianet Insights'

Sep 20 2022

In Australia, PR platform Medianet has renamed its Mediaverse research business 'Medianet Insights', and says it will provide analysis to subscribers of the parent company's PR plans without the need for a separate media monitoring service. More

Microsoft's Vangala Joins Newly Merged IRI and NPD

Sep 16 2022

In the US, former Microsoft exec Malli Vangala has joined newly merged consumer data and insights providers IRI and The NPD Group as Chief Strategy Officer. He succeeds Wei Lin Wong, who will now focus on his role as President of Retail. More

Qualtrics Rolls Out XM Benchmarks

Sep 16 2022

Experience management (XM) platform Qualtrics has launched a system of XM Benchmarks, to help organizations compare their customer satisfaction, patient perceptions and employee engagement levels against industry peers and competitors. More

Former SurveyMonkey Exec Takes New Role at Act-On

Sep 16 2022

Act-On Software, which uses customer behavior, preferences and data to guide engagement strategies, has hired former SurveyMonkey exec Jeffrey Coleman for the newly created role of Chief Customer Officer. He is based in Portland, Oregon. More

Funds for Content Personalization Specialist FindMine

Sep 16 2022

In New York, content creation and personalization platform FindMine has received a new round of venture capital funding, which supplements a previous seed round and brings the total raised to date to $9.9m. More

iSpot Names SVP of Agency Partnerships

Sep 16 2022

TV ad measurement firm iSpot has appointed Jodie McAfee as Senior Vice President of Agency Partnerships, to expand and deepen cooperation with agencies and lead initiatives aimed at helping those firms to integrate iSpot's products for buying, planning and optimization. More

Amazon Adds Customer Insights for Seller Analytics

Sep 16 2022

Amazon has added new features to three tools, 'Manage Your Experiments' (for product content optimization), Search Analytics Dashboard and Product Opportunity Explorer - giving sellers customer insights and analytics data to launch new products and increase sales. More

IFF Research Adds Four New Directors

Sep 15 2022

In the UK, full-service agency IFF Research has appointed Hilary Burkitt, Sarah Cheesbrough, Daniel Pearmain and Jagjit Dosanjh-Elton as Directors in its London office. Dosanjh-Elton has been named the company's first Chief Financial Officer. More

$18m for Business Data Analyst Sightfull

Sep 15 2022

Business data analyst Sightfull has raised $18m in a Series A round of funding, which it will use to accelerate product development and expand its team across a number of departments. More

Verve Hires in Manchester, Sydney and London

Sep 15 2022

Culture, community panels and smart digital research specialist Verve has appointed Kylie Fitzpatrick as a Director in its Manchester Hub. Additionally, the company has made hires in Sydney and London, along with six London promotions. More

Kantar Adds Genpact CEO to its Board

Sep 15 2022

In London, Kantar has given Genpact CEO Tiger Tyagarajan a seat on its Board of Directors. More

Kroger Precision Marketing Adds Video and CTV Data

Sep 15 2022

Kroger Precision Marketing (KPM), the retail media business of supermarket giant Kroger, which is powered by the chain's loyalty card data business 84.51 degrees, has expanded its private programmatic marketplace to include video and CTV inventory. More

Ads on Wheels Launches AMPED OOH Impression Measure

Sep 15 2022

In Australia, mobile out-of-home (OOH) company Ads on Wheels has launched an impression measurement tool called AMPED. More

Seed Funds for Spatial Analytics Platform Cognitive3D

Sep 15 2022

In Canada, spatial analytics platform Cognitive3D has raised $2.5m in a seed funding round, and says it will double headcount during the next eighteen months. More

Former Escalent Exec Rob Stone Named Onclusive CEO

Sep 14 2022

In London, media intelligence provider Onclusive has appointed former Escalent exec Rob Stone as Chief Executive Officer, following the resignation of Manuel Moerbach, who has returned to New York. More

Funds for New Consumer Insights Tech Firm Horizon

Sep 14 2022

In Germany, recently launched consumer insights and research tech firm Horizon has raised $1.4m as part of a pre-seed funding round. In addition Annie Melnic, previously Head of Consumer Insights for Outdoor Sports at adidas, has joined the company as Head of Data Analytics & Insights. More

Nielsen Deals Add Health, Auto and MarTech Audiences

Sep 14 2022

Nielsen has partnered with healthcare audiences provider Swoop, auto insights specialist Polk, and ad and MarTech company Epsilon to expand its audiences portfolio, which includes its Audience Planner and Advanced Audience Posting tools. More

Quant Recruitment Launch and Qual Hire for Schlesinger

Sep 14 2022

Data and research tech company Schlesinger Group has launched 'Quantitative Recruitment-as-a-Service', to help users build online communities / panels globally. The firm has also appointed former Ipsos SVP of Operations Joe Mulvaney as Senior Vice President of North American Qualitative. More

Altair to Buy Advanced Analytics Firm RapidMiner

Sep 14 2022

In the US, computational science and AI specialist Altair is to acquire advanced analytics and machine learning software company RapidMiner. Terms of the deal have not been disclosed. More

Comscore Names New APAC Management Team

Sep 14 2022

Comscore has appointed Geet Lulla as VP Sales for Asia Pacific, Atul Nandoskar as Sales Director in Mumbai, and Madan Acharya to manage client insights across APAC. Meanwhile Visakh Vijayakumar has been promoted to Sales Director in Bangalore. More

ISG Experience Assessment Center Launches

Sep 14 2022

In the US, tech research and advisory firm Information Services Group has launched the ISG Experience Assessment Center, to evaluate the health of business relationships and the quality of workforce experiences. More

New Investor Bridgepoint Takes Majority Stake in MiQ

Sep 13 2022

Marketing intelligence and programmatic media specialist MiQ has sold a majority stake to private equity firm Bridgepoint, in a deal said to value the company at up to $1 billion. More

General Motors Taps Into NBCUnified Platform

Sep 13 2022

Automotive giant General Motors will be the first advertiser to integrate its own first-party data with media group NBCUniversal's identity platform, NBCUnified. More

Former Medallia CRO Joins Board of quantilope

Sep 13 2022

In New York, automated consumer research firm quantilope has appointed Elizabeth Carducci, a founding member of CX platform Medallia, to its Board of Directors. More

eCommerce Insights Buy for Bright Data

Sep 13 2022

Web data platform Bright Data has announced the acquisition of eCommerce insights provider Market Beyond, adding digital shelf analytics to its range of services. On the back of this buy, the firm is launching a new division, Bright Insights. More

Toluna Adds GM for Americas

Sep 13 2022

On-demand insights provider Toluna has appointed Jeff Claypoole as General Manager, Americas, responsible for sales and revenue growth in the region. More

Growth in Melbourne for Nature

Sep 13 2022

In Melbourne, Australia, strategic insights consultancy Nature has added five new staff: Katy Oakley as Head of Marketing; Rachel Leticia as Design Specialist; and Mikayla Samuels, Khushboo Pandey and Sophie Wallis as Associate Directors. More

Psyma's Healthcare Division Merges with Exevia

Sep 12 2022

German research firms Exevia GmbH and Psyma Health & CARE have announced a merger, and with immediate effect will operate within the larger Psyma Group AG as Psyma+Exevia Health GmbH. More

ARF to Define Attention and Validate its Measurement

Sep 12 2022

In New York, trade body the Advertising Research Foundation has launched a new initiative called the ARF Attention Validation Project, which aims to 'inform the market' about the workings of different attention measurement solutions and the extent of their replicability and 'convergent validity'. More

FTC Locks Horns with Kochava over Location Data

Sep 12 2022

In the US, the Federal Trade Commission has filed a lawsuit against attribution and measurement solutions company Kochava, claiming its sells sensitive geolocation data from mobile devices. Kochava says it's fully compliant and is now suing the FTC in return. More

Vietnam Opening and Senior Hire for Behaviorally

Sep 12 2022

Shopper and digital marketing consultancy Behaviorally has opened an office in Hanoi, Vietnam, and appointed Tomas Emmers there as Vice President. More

Contentsquare and Namogoo Extend Integration

Sep 12 2022

Digital experience analytics firm Contentsquare has extended its partnership and integration with customer journey analyst Namogoo, adding detailed contextual information to its customer behavior data, with particular benefits in understanding first-time and unknown site visitors. More

Promotions, New 'Ops Excellence' Team for RealityMine

Sep 12 2022

Manchester, UK-based mobile device monitoring specialist RealityMine has announced three promotions to support client growth and ongoing product development: Craig Parker becomes Product Manager, Sarah Davis Head of Operational Excellence, and Richard Stewart Delivery Manager. More

Gongos Promotes for VP Health Care Role

Sep 12 2022

US-based 'customer-centric' insights specialist Gongos has promoted Meaghan Hafner to Vice President, Health Care. More

Ipsos Launches IndiaBus

Sep 9 2022

Ipsos India has launched a new large sample, nationwide omnibus running multiple times per month and offering rapid turnaround research. More

Lumen and TVision Partner on TV Viewing and Attention

Sep 9 2022

Viewer engagement metrics firm TVision and attention measurement specialist Lumen Research have announced a formal partnership promising cross-platform attention measurement for US and UK customers; with TVision developing a new UK-based, opt-in panel. More

Senior Change Amid Rapid Growth for Sprinklr

Sep 9 2022

US-based customer experience management specialist Sprinklr continues its rapid growth, this week announcing a revenue rise of 27% in the second quarter, ending July 31st, to $150.6m. The firm will also have a new CRO, Paul Ohls, as Luca Lazzaron steps down on October 1st. More

Growth Funds for Jaspers' Latana

Sep 9 2022

Berlin-based, AI-powered brand tracking and consumer insights platform Latana has raised EUR 36 million in a Series B round of equity and debt financing. Funds will be used to scale Latana's marketing and sales operations, grow its consumer-facing product teams, and for R&D. More

Arbitron Veteran Scott Musgrave Joins Coleman Insights

Sep 9 2022

In North Carolina, US. media research firm Coleman Insights has appointed Scott Musgrave as the newest member of its executive team, focused on sales and starting on Monday 12th September. More

Insights Platform Stratifyd Adds Funds and Leaders

Sep 9 2022

Charlotte, NC-based CX analytics and insights platform Stratifyd has raised $10m in a Series B3 round of funding. The firm recently appointed Eric Healy as CEO and Jake Darley as CFO. More

Queen Elizabeth II

Sep 8 2022

Today we lost our Queen. Should a specialist b2b paper like DRNO feel the need to comment? Perhaps not, but it's truly a once in a lifetime event, and my republican colleague is on holiday, so here are a few personal observations. More

Dig Insights Sells Majority Stake to Equity Firm

Sep 8 2022

Private equity firm Beringer Capital has spent an undisclosed sum to acquire a majority stake in Toronto, Canada-based Dig Insights. More

Tokyo Office and Appointment for QuestionPro

Sep 8 2022

Online survey and research services firm QuestionPro has expanded to Japan with the opening of a Tokyo office, and appointed MR veteran Satoshi Komatsuzaki to lead it as Country Director. More

Pop Culture Ad Targeting? ReedPop Makes It So

Sep 8 2022

US- and UK-based ReedPop, known for its pop-culture events and journalism, has launched an audience targeting platform called ENGAGE, promising in-depth user insights across its community of digital and in-person customers and accurate targeting of pop-culture fans worldwide. More

Kynetec Hires CTO in Texas

Sep 8 2022

Agriculture and animal health specialist Kynetec has appointed a CTO, Vadim Dolt, based in Dallas, Texas. More

Four Join Logica Research

Sep 8 2022

In San Francisco, custom MR company Logica Research has appointed Brian Sheil as a Senior Research Manager; Malini Hari as Research Lead; Sumi Duttaray as Market Sizing and Analytics Lead; and Julia Buffolino as Marketing Research Analyst and Operations Support. More

Big Village Upgrades Segmentation and Targeting Offer

Sep 8 2022

AdTech and data company Big Village has added new features to its Audience Intelligence platform, allowing clients to bring in-depth first-party data into audience targeting, plan media and reach audiences in real time. The firm was formerly known as ENGINE, outside the UK. More

Savanta Buys London's Motif

Sep 7 2022

Next15's data and insights division Savanta has acquired London-based research firm Motif, a 40-strong consumer and b2b agency providing expertise in customer experience, brand strategy and proposition development. Terms were not disclosed. More

Verve Launches 'Ignite' Holistic Approach

Sep 7 2022

Community panels pioneer and culture expert Verve has launched ignite@VERVE, a new offer combining its heritage in communities and smart digital research with a range of proprietary tools including AI, a global network of 'cultural and creative individuals', and a new cultural values framework. More

ESOMAR Appoints Global Marketing Head

Sep 7 2022

Global insight and data membership organization ESOMAR has appointed Gabriela Kusters as Head of Global Marketing, responsible for extending existing marketing initiatives and growing awareness of the association around the world. More

RTi Appoints EVP Business Development

Sep 7 2022

Norwalk, CT-based full service insights firm RTi Research has appointed former M/A/R/C Research and ORC International exec Sherrie Binke as EVP Business Development. More

New Director for Redblue

Sep 7 2022

British-based research and strategy consultancy Redblue has appointed former Truth Consulting employee Liam Bowden as Director in its quant team. More

Former Ad-ID Leader Joins Ad Data Platform Advocado

Sep 7 2022

St Louis, MO-based cross-screen advertising data platform Advocado has appointed ad industry data and tech expert Harold Geller as VP of Strategic Development. More

BARB to Consult on Video Coverage Definition

Sep 6 2022

BARB, the UK's television audience measurement service, has announced an industry consultation on the extension of its reporting to include all television and 'television-like' content on video-sharing platforms; and appointed former Vodafone exec Paul Evans as an independent adviser to lead it. More

New CPO to Lead Expansion for Ambitious Full Circle

Sep 6 2022

US-based panel and sample firm Full Circle Research has appointed former Ipsos exec Alexandrine de Montera to its leadership team as Chief Product Officer. More

Stevens Joins App Data Start-up Qrious insight

Sep 6 2022

Seven weeks on from launching, app-based data firm Qrious insight has added Craig Stevens to its leadership team as Chief Commercial Officer. More

R3 Unveils Marketing Benchmarking Tools

Sep 6 2022

US-based marketing consultancy R3 has launched a suite of four digital tracking services, allowing marketers to benchmark their social, influencer, search and e-commerce marketing against competitors. More

Expansion for Boxclever

Sep 6 2022

Full service UK agency Boxclever has announced four senior hires: Alice Hesmondhalgh as Office and Events Manager; Tom Dreaves as Quant Research Director; Beth Metcalf as a Qual Research Director; and Lauren Skardon as an Analytics Research Director. More

Senior Singapore Hire for Kantar Public

Sep 6 2022

In Singapore, government and public sector research and advisory business Kantar Public has appointed Cheryl Chung to lead its policy advisory business in Singapore. More

Kantar Hires Consulting Leader

Sep 6 2022

Kantar has appointed Natalie Vander Vorst to lead its UK Consulting practice, which advises brands on commercial and marketing strategies. More

Launch of 'MESHtopia' Best Practice Center

Sep 6 2022

Analytics and insight company MESH Experience has announced the launch of a global center of best practice, to be known as MESHtopia, and led by Global MD Dana DiGregorio and Data Quality Manager Martin Daniel. More

Instacart Buys Pricing and Promotions Tester Eversight

Sep 5 2022

California-based grocery technology company Instacart has acquired Eversight, an AI-powered platform for CPG brands and retailers, which among other features allows clients to continuously test customized pricing and promotions directly with customers, at scale. More

London B2B Marketing Firm alan. Launches Research Unit

Sep 5 2022

In London, B2B marketing specialist alan. has announced the launch of a research division called Integrated Intelligence, which it says aims 'to fundamentally change how B2B marketers understand their industries'. Josh Cohen and Emilie Pirson will lead the new unit. More

Deal Gives IRI Clients Use of Epsilon Clean Room

Sep 5 2022

In the US, consumer data provider IRI and ad and marketing tech company Epsilon have connected the latter's identity solution CORE ID with IRI's CPG transaction data, through Epsilon's clean room, PeopleCloud Prospect. More

New, Larger London Home (Again) for Sapio

Sep 5 2022

London-based full service consumer and B2B MR agency Sapio Research is moving to its fourth new home in just six years, this time in Borough, near London Bridge. More

Flow Recruitment Expands to Sydney

Sep 5 2022

Melbourne, Australia-based specialist market research employment agency Flow Recruitment has expanded to Sydney, where it has appointed Amanda Cotesworth as Associate Director. More

Adswerve Buys Metric Partners Consulting

Sep 5 2022

Digital media and analytics consultancy Adswerve has acquired Metric Partners Consulting, which offers Adobe platform implementation, integration and managed services, and says the buy will enhance its analytics, data activation and personalization services. More

New Funds for Enterprise Analytics Firm StarTree

Sep 5 2022

In the US, real-time enterprise analytics platform StarTree has raised $47m in a Series B round of funding, which it will use to accelerate product development, expand sales and marketing, and continue to drive adoption of its platform. More

RTB Names Head of Analytics and Data Science

Sep 5 2022

Retargeting technology provider RTB House, headquartered in Warsaw, Poland, has appointed Jaysen Gillespie as Head of Analytics and Data Science. More

GroupM Launches 'Journeys' DOOH Platform in Australia

Sep 2 2022

In Australia, WPP's media investment company GroupM has launched a data-driven digital out of home (DOOH) planning and activation platform called 'Journeys', through which advertisers can deliver audience-based campaigns. More

Kantar Completes Sale of Kantar Public to Trilantic

Sep 2 2022

Kantar has completed the sale of Kantar Public to pan-European private equity firm Trilantic Europe. Financial terms have not been disclosed. More

Reddit Buys Audience Insights Provider Spiketrap

Sep 2 2022

In the US, online news aggregation, content rating and discussion web site Reddit has acquired audience insights, brand intelligence and contextual ad targeting specialist Spiketrap, for an undisclosed sum. More

M&C Saatchi Indonesia Launches Shopex Division

Sep 2 2022

M&C Saatchi Indonesia has launched a division called Shopex, to deliver omnichannel shopper and brand experience solutions to clients. More

Launch of Standard API for Survey Data Transfer

Sep 2 2022

The group behind the non-profit initiative called TSAPI has announced that there is now an agreed standard API (advanced programming interface) definition for transferring and sharing survey data. More

MRI-Simmons Hires 605's Brian Katz for Advanced Ad Role

Sep 2 2022

In New York, consumer insights specialist MRI-Simmons has appointed long-time industry exec Brian Katz as Vice President of Advanced Advertising, helping publishers, media and alternative measurement companies use the firm's consumer dataset for advanced ad initiatives. More

Fuel Cycle Debuts Pre-and Post-Launch Testing Apps

Sep 2 2022

US intelligence gathering specialist Fuel Cycle has launched a set of applications for evaluating digital experiences and products, pre-and post-launch. More

Nielsen Shareholders Approve Company Sale

Sep 1 2022

Nielsen has received shareholder approval for its sale to a private equity consortium for $28.00 per share. The all-cash transaction is valued at approximately $16 billion, including the assumption of debt, and the transaction is expected to close in October. More

Product / Consumer Researcher Sensory Dimensions Acquired

Sep 1 2022

UK-based product / consumer research agency Sensory Dimensions has been acquired by Eurofins-owned SAM Sensory and Consumer Research, for an undisclosed sum. More

Ipsos Hires Kantar's Chhavi Bhargava in India

Sep 1 2022

In India, Ipsos has appointed long-time Kantar exec Chhavi Bhargava as a Senior Consultant. More

Pureprofile Expands to New Offices in London

Sep 1 2022

Australia-based consumer data company Pureprofile has moved its London office to a larger space in Shoreditch, after making 21 new hires and promoting ten members of its UK team. More

WPP Buys 'Data-first' eCommerce Firm Newcraft

Sep 1 2022

Marcoms giant WPP has acquired 'data-first' eCommerce consultancy Newcraft for an undisclosed sum. More

Samba TV and Relo Metrics Link for Sports TV Insights

Sep 1 2022

US-based cross-screen television insights and analytics provider Samba TV has partnered with sports sponsorship intelligence platform Relo Metrics, to help the latter's clients assess the full impact of their sponsorship across linear television. More

TheoremOne Founder Named Chief Transformation Officer

Sep 1 2022

Digital transformation specialist TheoremOne has announced that founder Will Jessup has moved into the newly created role of Chief Transformation Officer, while Yoav Cohen steps up to the position of President. More

Signal AI Buys Corporate Reputation Data Analyst KELP

Aug 31 2022

London-based media monitoring and market intelligence firm Signal AI has acquired US corporate reputation platform KELP. Terms of the deal were not disclosed. More

B2B International Names 'Head of Germany' in Frankfurt

Aug 31 2022

Full-service business-to-business research provider B2B International has launched a new team in Frankfurt, where it has appointed long-time Kantar exec Bernd Büchner as 'Head of Germany'. More

Funds for Data-driven Influencer Program Smartfluence

Aug 31 2022

In New York, influencer marketing platform Smartfluence has raised $2.15m in a seed round of funding, which it will use to enhance its proprietary influencer automation software, and accelerate customer expansion. More

iSpot.tv Hires US Census Bureau's Will Waldron

Aug 31 2022

Real-time television ad measurement firm iSpot.tv has appointed former US Census Bureau and Nielsen exec Will Waldron as Vice President of Research, overseeing the statistical quality standards and methodological practices of its television ratings and ad measurement products. More

Directions Hires First SVP Talent Acquisition

Aug 31 2022

US-based insights and consulting firm Directions has hired Stacey Wetterer for a newly created role, Senior Vice President - Talent Acquisition and Professional Development. More

Ad and Product Specialist Cubery Opens in Los Angeles

Aug 31 2022

Melbourne-based ad and product research specialist Cubery has expanded to the US, with the opening of an office in Los Angeles. Leading the new operation is Angela Diamant, who has relocated from the firm's Australia HQ to take up the position of Head of Growth. More

Product Researcher Curion Acquired by Investment Firm

Aug 30 2022

In the US, sensory evaluation and full-service qual and quant consumer product research firm Curion has been acquired by private investment firm Summit Park, for an undisclosed sum. More

IRI and LiveRamp Expand Shopper Data Access Deal

Aug 30 2022

Consumer data giant IRI and connectivity and analytics platform LiveRamp have extended their existing partnership, offering access to purchase-based audiences from 45 million households in IRI ProScore within the LiveRamp Safe Haven data collaboration platform. More

Field Scope International Expands to South Africa

Aug 30 2022

Fieldwork recruiting services provider Field Scope International has opened an office in South Africa, its second base on the continent. More

Walr Promotes for New CIO Role

Aug 30 2022

London-based data platform Walr has promoted Yaron Brenman to the newly created role of Chief Information Officer, following its recent ISO 27001 accreditation. Brenman is based in New York. More

Former Comcast Exec Named ThinkAnalytics CRO

Aug 30 2022

Personalized content and viewer insights provider ThinkAnalytics has appointed former Comcast exec Greg Riker as Chief Revenue Officer, leading US business development, sales and customer success teams for the Think360 viewer engagement platform. More

Data Control App Pogo Raises $14.8m

Aug 30 2022

Pogo, which helps consumers earn money from their data, has raised $14.8m in a round of funding for use in accelerating user growth, hiring new talent and developing new features. More

Audience Engagement Specialist Slickstream Acquired

Aug 30 2022

Independent publisher site CafeMedia has acquired audience engagement specialist Slickstream from its former parent company, Hivepoint. Terms of the deal were not disclosed. More

Yoyi Tech Buys Data Platform, Raises New Funds

Aug 30 2022

In China, omnichannel marketing platform Yoyi Tech has acquired customer data and marketing automation platform LinkFlow for an undisclosed sum. Separately, Yoyi Tech has raised $20m in a Series D round of funding, which it will use to increase investment in R&D. More

Kantar 'Resilient' in 'Challenging' Times

Aug 26 2022

Kantar has announced unaudited results for the first half of 2022, with 'gross revenue' up 5% (at constant currency rates) to $1.832bn and adjusted EBITDA up 6% to $310m. Unadjusted, revenue was down 1.8% to $1.566bn, while one-off events contributed to an operating loss of $88m. More

Nielsen Postpones to Address Issues with 'Big Data'

Aug 26 2022

Nielsen has written to clients to inform them that the set-top box and Smart TV 'big data', to be added into its National TV reporting next month, will not yet be used for transaction / ad currency purposes as previously planned, due to the need to address 'variability' and 'stability' issues. More

NCM and iSpot in Pioneering Incremental Reach Deal

Aug 26 2022

In the US, movie theater ad network National CineMedia (NCM) has announced a deal with real-time TV measurement company iSpot, using the latter's ad catalog and verification of ad plays for 40m US Smart TVs to calculate and report on incremental reach from NCM ads over linear TV. More

Funds for Cross-Party Political Strategist Purple

Aug 26 2022

Purple Strategies, a corporate reputation firm based in Alexandria, Virginia, has completed a growth recapitalization with Boston-based private equity firm WestView Capital Partners. Purple combines full-service research capabilities with political / campaign strategy and execution. More

Travel Industry Partners Integrate CX and Bookings

Aug 26 2022

AI-driven platform SugarCRM has partnered with tour reservation system provider ResPax, to offer what the firms say is the first fully integrated CRM and tour booking platform for the travel and tourism industry. More

Customer Engagement Specialist Nextiva Adds to Board

Aug 26 2022

Scottsdale, Arizona-based productivity and customer engagement software firm Nextiva has today announced that former Zendesk CFO Alan Black and Robert (Bob) Beauchamp, former Chairman and CEO of BMC Software, have joined its Board of Directors. More

QuestionPro Buys Qual Software Firm Digsite

Aug 25 2022

Online survey and research services provider QuestionPro has announced the acquisition of Madison, WI-based Digsite, which provides qualitative research capabilities and a collaborative insights platform. More

Ipsos Canada CEO Gary Bennewies to Retire

Aug 25 2022

Gary Bennewies, CEO of Ipsos Canada, has announced his retirement after nearly four decades with the company. From September 1st Cynthia Pachovski, President, Market Strategy and Understanding (MSU) for Canada, will replace Bennewies on an interim basis while a new CEO is selected. More

Canada's Dundas Data Viz Acquired

Aug 25 2022

Toronto-based Business Intelligence (BI), analytics and data viz platform Dundas Data Visualization, Inc, has been acquired by insightsoftware, a provider of reporting, analytics and performance management solutions. More

KM Firm Yext Appoints Global Marketing Chief

Aug 25 2022

New York-based knowledge management firm Yext has Raianne Reiss as CMO, leading an ambitious growth plan and reporting directly to President and COO Marc Ferrentino. More

Subscriber Experience Specialist Zephr Acquired

Aug 25 2022

US-based cloud-based subscription management platform provider Zuora has announced plans to acquire London-based Zephr, which allows digital publishers to test, optimize and monetize their subscription products. Zuora will pay $44m in cash at close, plus up to $6m earn-out. More

New Funds for Consumer Taste Analyst Qloo

Aug 25 2022

In the US, consumer taste insight platform Qloo has raised $15m in a Series B round of funding, which it will use to expand its technology and build on its sales channels. More

STRAT7 Acquires London's Jigsaw Research

Aug 24 2022

UK-based insight group STRAT7 has acquired Jigsaw Research, which is based in London and also has an office in the US. Terms of the deal were not disclosed. More

New Funds for Audience Data Firm DrivenIQ

Aug 24 2022

Audience data and ad tech firm DrivenIQ has raised $15m in a Series A round of funding, led by Capstone Technologies Group, which acquired an initial minority interest in the company last October. More

Comscore Names COO, CTO and Innovation Leaders

Aug 24 2022

Comscore has moved David Algranati into the role of Chief Innovation Officer, while former Shareablee execs Greg Dale and Jon Lieberman have been named Chief Operating Officer and Chief Technology Officer respectively. Meanwhile Chief Commercial Officer Chris Wilson is leaving the firm. More

'Unprecedented' Growth for US Insights / Analytics Sector

Aug 24 2022

Research revenue for the Top 50 US-based insights and data analytics companies rose to $63 billion in 2021, according to the IA's latest figures - growing at an 'unprecedented rate' of 16.6% compared with 2020. The increase was driven by two segments, Digital & Data Analytics and Social Listening & Communities. More

Walmart to Buy Volt Systems for Store Insights

Aug 24 2022

US-based retail chain Walmart is acquiring tech company Volt Systems, whose app delivers current store-level data, analytics and shelf intelligence to enable suppliers to plan, forecast and optimize product assortment. Terms of the deal were not disclosed. More

Adobe Launches Streaming Account Sharing Measure

Aug 24 2022

In the US, marketing software giant Adobe has launched a service called Primetime Account IQ, to enable video streaming services to identify and understand illegal account sharing activity ('credential sharing'), measure the impact of applying actions, and monetize subscriber behavior. More

SUP3RNATURAL and Touchstone in Research/Marketing Deal

Aug 24 2022

In the US, newly launched pop culture strategy agency SUP3RNATURAL and full service agency Touchstone Research have partnered, to help clients conduct research and produce creative and campaign briefs based on those findings. More

HireRoad Buys Workforce Analyst PeopleInsight

Aug 23 2022

US-based talent management and insight software provider HireRoad has acquired workforce analytics platform PeopleInsight for an undisclosed sum. More

Emerging Markets Data Firm dataPlor to Expand Coverage

Aug 23 2022

Emerging markets business and point-of-interest (POI) data provider dataPlor has announced plans to extend its coverage from 100 to 150 countries by the end of 2022. More

On Device Hires for New APAC Commercial Lead Role

Aug 23 2022

London-based mobile research and sample specialist On Device Research has hired former Nielsen exec Simon Clarke for the newly created role of Commercial Lead for Singapore and the APAC region. More

the7stars Launches 'Bridge' Data Integration Solution

Aug 23 2022

London-based media agency the7stars has launched a solution called 'Bridge', which promises to bring together UK media, data, and technology partners to help clients 'unlock the potential' of addressable data. More

Host/Havas Creates Customer Experience MD Role

Aug 23 2022

In Australia, branding agency Host/Havas has hired Charles Rallings for a newly created role, Managing Director for its customer experience arm Host/Havas CX. More

R/GA's Peltoniemi Named Accenture Song SEA MD

Aug 23 2022

Accenture's interactive customer experience and analytics business Accenture Song has hired former R/GA exec Tuomas Peltoniemi as Managing Director, Go-to-Market & Client Service, for Southeast Asia. More

Personalized Video Creation Firm Imposium Acquired

Aug 22 2022

In New York, omnichannel ad platform Mediaocean has acquired Imposium, whose software allows users to create personalized marketing videos for 'in the moment' consumer targeting. Terms of the deal have not been disclosed. More

Location Intel Firm Kalibrate Launches Footfall Tool

Aug 22 2022

In the US, location intelligence software provider Kalibrate has launched an online platform called 'Competitive Insights', through which retailers can obtain a real-time view of consumer footfall traffic patterns at a given location. More

Dynata Launches Global Centre of Excellence

Aug 22 2022

Dynata has announced the formation of a Global Research and Data Sciences Center of Excellence (COE), led by Steven Millman and bringing together the expertise and methods of its Research Delivery, Panel Sciences and Data Sciences teams. More

Funds for Data Sharing / Visualization Solution Explo

Aug 22 2022

Explo, an analytics solution for visualizing and sharing data with customers across any platform, has raised $12m in a Series A round of funding, which it will use to accelerate the development of its product roadmap. More

US and UK Firms Launch the Consumer Behavior Lab

Aug 22 2022

New York-based ad agency XenoPsi and London-based behavioral science-led marketing agency Astroten have launched the Consumer Behavior Lab (CBL), promising to improve the effectiveness of clients' marketing messages and the channels where they are placed. More

SAP Customer Success COO Joins Qualtrics Board

Aug 22 2022

Experience management platform Qualtrics has given Robin Manherz, SAP Chief Operating Officer for Customer Success, a seat on its Board of Directors. She replaces retiring member DJ Paoni, who is currently SAP's President, North America. More

Apple Launches Podcast Charts

Aug 22 2022

Apple has launched two rankings of the top podcasts on its network: Top Subscriber Shows, which allows listeners to browse the top 100 shows individual included within a subscription; and Top Subscriber Channels, featuring the top 100 channels with a subscription and two or more shows. More

Publishers Clearing House Launches Insight Platform

Aug 19 2022

US-based direct marketing company Publishers Clearing House (PCH) has launched a platform called PCH Consumer Insight, which offers access to market feedback and intelligence on new products, packaging, pricing and marketing messages. More

Creative Analytics Platform VidMob Raises $110m

Aug 19 2022

In the US, personalized video content creation platform VidMob has raised $110m in a Series D round, which will fund continued investment in sales and marketing, accelerated platform development, and expansion of the firm's global footprint. More

Teralytics Buys Mobility Data Firm Streetlytics

Aug 19 2022

Zurich-based mobility analysis platform Teralytics has acquired the Streetlytics mobility data business from location infrastructure software firm Bentley Systems. Bentley is investing in Teralytics, but financial details have not been disclosed. More

Fullintel Names Head of Insights

Aug 19 2022

In the US, media monitoring and intelligence service Fullintel has appointed Angela Dwyer as Head of Insights, tasked with continuing to develop its suite of media analysis, measurement and research services. More

Courier Firm Evri Creates Chief Data Officer Role

Aug 19 2022

In the UK, parcel delivery giant Evri, which was previously known as Hermes, has hired MoneySuperMarket's former Chief Data Scientist Harvinder Atwal for a newly created role, Chief Data Officer. He is based in London. More

New Funds for BI and Analytics Firm Panintelligence

Aug 19 2022

Leeds, UK-based business intelligence and analytics software provider Panintelligence has raised an undisclosed six-figure sum from angel investor Martin Port, who joins the company as a Board observer and strategic advisor. More

Behavioral Analyst Solsten Raises $22m

Aug 19 2022

Solsten, which uses artificial intelligence to understand human behavior in the digital world, has raised $22m in a Series B round of funding. More

CIRQ Accredited to Audit and Certify ISO 27701

Aug 19 2022

Insights Association subsidiary CIRQ (the Certification Institute for Research Quality) has been accredited to audit and certify MR and data analytics companies to the ISO 27701 Standard, which supports compliance with the EU's GDPR, California's CCPA, and other data privacy requirements. More

Merkle to Retire Ugam Brand

Aug 18 2022

India-based Ugam is to take the name of its parent company Merkle, which acquired the data and analytics company in 2019. The Ugam brand will be retired. More

Kynetec Names Colin Siren COO for Animal Health

Aug 18 2022

Agriculture and animal health specialist Kynetec has promoted Colin Siren to the role of Chief Operating Officer for Animal Health. He replaces Jeff Gaidos, who is taking a step back from the business, but will continue on a part-time consultancy basis. More

Primark Hires from Tesco for New Chief Customer Role

Aug 18 2022

In the UK, fast fashion retailer Primark has hired former Tesco brand leader Michelle McEttrick for the newly created role of Chief Customer Officer, with overall responsibility for marketing and customer communications, customer insight, and sustainability strategy. She will join on 19th September. More

Comscore Adds CTV to Indonesia and Malaysia Solutions

Aug 18 2022

Comscore has added connected TV (CTV) measurement, including YouTube traffic sharing data, to its Video Metrix Multi-Platform product in Indonesia and Malaysia. More

quantilope Moves to Larger London Office

Aug 18 2022

Germany and US-based MR tech provider quantilope has moved its London office to a larger space, following a one third growth in its UK-based headcount during the past six months. More

InMoment Hires Medallia's Garg as Product Chief

Aug 18 2022

US-based customer intelligence platform InMoment has appointed former Medallia SVP Sandeep Garg as Chief Product Officer. More

Accenture Buys Insight-Led Commerce Agency The Stable

Aug 18 2022

Accenture has acquired data-driven commerce agency The Stable, which focuses on helping consumer brands build and operate their own digital commerce channels and manage their brand and sales performance. Terms of the deal have not been disclosed. More

Nielsen Creates 'Unique' Digital Measure in Australia

Aug 18 2022

Nielsen is enhancing its Digital Content Ratings solution (DCR) in Australia through its Identity System, which connects digital ad impressions from the open web to Australian demographic data from both its own and third-party sources. More

Wine Data Firm Quini Adds Product Consumer Insights

Aug 18 2022

Wine consumer sensory and attitudinal data and analytics platform Quini has updated its self-serve QUINI DATA platform, with the addition of a dashboard delivering topline consumer insights about a product, at a glance. More

Nielsen Expands TV Viewing Measurement in Indonesia

Aug 17 2022

Nielsen has completed the first phase of its plan to expand television measurement in Indonesia, with viewer representation on Java island increasing from 58.9 million viewers to 96 million. Phase two, involving expanded coverage outside Java island, is due to complete in Q1 2023. More

Nepa Hires Wolswinkel as Chief Revenue Officer

Aug 17 2022

Sweden-based consumer insights and analytics firm Nepa has appointed Ferry Wolswinkel as Chief Revenue Officer. He will join the company's London office on 3rd October. More

Census Bureau Invites Public Feedback for 2030 Planning

Aug 17 2022

The US Census Bureau is inviting the public to share their ideas for an improved 2030 Census, saying that feedback is critical for informing plans for the next decennial headcount. More

GfK Hires MRI-Simmons' Bhaumik for Global Director Role

Aug 17 2022

In New York, GfK has named former MRI-Simmons exec Ishan Bhaumik Global Account Director (GAD) for Amazon and other digital accounts. More

Funds for Auto Industry Consumer Insights Firm Orbee

Aug 17 2022

Automotive services firm Holman has invested an undisclosed amount in auto industry data management, marketing analytics and automation solutions business Orbee. More

Pantastic Buys eCommerce Personalization App LimeSpot

Aug 17 2022

In the US, eCommerce company Pantastic Networks has acquired AI-powered eCommerce personalization app LimeSpot. Terms of the deal have not been disclosed. More

Cinema Ad Firm Launches Buying and Measurement Platform

Aug 17 2022

In the Middle East, cinema ad company Motivate Val Morgan has launched an audience-based platform - CinePlan and CineMeasure - through which advertisers can plan and measure their cinema campaigns. More

Rival Bids Impact App Analytics Ownership

Aug 16 2022

Game and content creation platform Unity Software has rejected an unsolicited '$20 billion' bid from AppLovin, the parent of measurement company Adjust; and says it will continue with its own bid to buy ad tech and analytics firm ironSource. More

Nielsen Cross-Platform Roll-Out for Thailand

Aug 16 2022

Nielsen has set out a timetable for the provision of cross-media audience measurement in Thailand, following its selection by broadcasting industry body ADTEB last year. The firm says it will deliver its full Cross-Platform Ratings service in the country in the first quarter of 2023. More

YouGov Promotions Fill CEO Roles

Aug 16 2022

YouGov has promoted Laura Robbie, previously MD Australia, to the role of CEO of the Asia Pacific region, replacing Julien Chevignon who becomes CEO for Western Europe. More

Funds for Marketing Impact Measurement Firm Northbeam

Aug 16 2022

Northbeam, a San Francisco-based marketing measurement platform for DTC and eCommerce brands, has closed $15n in Series A funding, to be used for further product development, including expanding its machine learning capabilities. More

Promotion for LiveRamp's Clinger

Aug 16 2022

Data platform LiveRamp has promoted Travis Clinger to its leadership team as SVP, Activations and Addressability. More

Three Join London's Irrational Agency

Aug 16 2022

In London, behavioural research consultancy Irrational Agency has appointed Adam Warner as Head of Marketing, Lilla Magony as Associate Research Director and Francis Raho-Jeavons as a Senior Research Executive. More

Google Settles Australian Location Data Charges

Aug 15 2022

Google has agreed to pay around $AUD 60m ($US 40m) to settle claims that it misled consumers about use of their location data, back in 2017-18. More

New Funds Give $710m Valuation for CX Platform Gorgias

Aug 15 2022

eCommerce customer service platform Gorgias has announced a $30m series C round of funding, valuing the firm at $710m. As well as bringing customer questions from different channels together in one place, the platform detects customer intent and targets accordingly. More

Pureprofile Continues Summer Signings

Aug 15 2022

Australia-based consumer data company Pureprofile has continued its summer of senior appointments with the hiring of Juliana Tan as a Senior Account Director. More

Spanish Partnership for Samba TV

Aug 15 2022

TV tech and all-screen ads and analytics company Samba TV has entered the Spanish market via a partnership with ad tech platform Smartclip. More

Funds for Web3 Communities Tracker Coinfeeds

Aug 15 2022

San Francisco-based social media and 'web 3' tracking company Coinfeeds has raised $2m in seed funding, which it says will be used to accelerate growth and expand operations. More

Senior Hires for Gambling Intell Firm Future Anthem

Aug 15 2022

Gambling sector intelligence provider Future Anthem has appointed former William Hill exec Ian Tibot as Chief Product Officer, and added Julie Haddon to its Board as a Non-Executive Director. More

Mediatel Connected Debuts 'Performance' Marketing App

Aug 12 2022

UK-based Mediatel Connected, which aggregates media research data from a variety of sources to track trends across digital and traditional media, has launched Performance, an app allowing users to channel digital marketing spend based on trends, performance scores and modelling. More

Privacy Update: California and Federal Legislation

Aug 12 2022

US trade body the Insights Association has filed comments with California's CPPA aiming to limit the negative impact of the state's privacy rules in the insights industry. Separately, the FTC has begun the process of drafting new privacy rules which are likely to restrict online data collection. More

Accenture Buys YSC Consulting

Aug 12 2022

Accenture has acquired YSC Consulting, which combines expertise in leadership development with data-driven insights to help clients align their leadership strategies and their business goals. The firm was previously owned by UK private equity firm Graphite Capital. Terms were not disclosed. More

VST Promotes for Research & Partnerships Role

Aug 12 2022

Retail data and research firm VST (Virtual Store Trials) has promoted Charlotte Kiddle to the newly created position of Chief Research & Partnership Officer. More

Digest: Funding Wins and Buy for US Data Firms

Aug 12 2022

VC funding continues to flow for data firms in the US. Collaborative data platform Dropbase has raised $1.75m, no-code data exploration platform Datawisp $3.6m, and crypto intell specialist Merkle Science $19m; while marketing and analytics platform NinjaCat has acquired Shape.io. More

Gathr Launches Consumer Targeting Database

Aug 12 2022

In the US, digital marketing agency Gathr has launched a service called the 1st Party Database, to enable consumer brands to define their 'perfect audience' for targeted communications, ads and new product reviews. More

Khoros Names Chris Tranquill CEO

Aug 11 2022

US-based customer engagement software and services firm Khoros has promoted Chris Tranquill to the role of Chief Executive, succeeding Jack Blaha, who now serves as a Senior Advisor to the company. More

Conductrics Adds Customer Surveys to A/B Test Platform

Aug 11 2022

In the US, digital experimentation and AI company Conductrics has integrated customer survey capabilities into its A/B testing, experimentation and optimization platform, to enable customer experience (CX) professionals to use direct customer feedback as a part of their processes. More

Maru Launches Implicit Response First'

Aug 11 2022

CX and insights software and advisory services company Maru Group has launched a platform which it claims is the 'world's first' to measure implicit response passively and accurately across all question types. More

Collective Launches 'Diversity Unlimited' Initiative

Aug 11 2022

A group of five consultancies have come together to launch an initiative called Diversity Unlimited, aiming to encourage corporates to buy research, analytics and insight solutions from diverse-owned businesses. More

Growth Funds for EX and CX Service Platform Aisera

Aug 11 2022

US-based automated employee experience and customer experience platform Aisera has raised $90m in a Series D round of funding, which it will use to accelerate expansion and its global growth and go-to-market strategy.` More

Werther Returns to TV Ad Targeting Firm Simulmedia

Aug 11 2022

Jon Werther has returned to NYC-based television ad targeting company Simulmedia after ten years away, to take up the newly created role of EVP Operations and Business Development. He was previously the firm's President and CRO. More

Intelligence Node and Pricemoov in Price Intell Deal

Aug 11 2022

Retail data and analytics provider Intelligence Node has partnered with pricing intelligence company Pricemoov, to help retailers and brands act on competitive price movements. More

Collage Group Names Cultural Strategy Leader

Aug 11 2022

US-based Collage Group, which provides cultural intelligence about diverse consumers, has appointed Victor Paredes as Executive Director of Cultural Strategy. More

Comscore Cuts Q2 Net Loss to $5.1m

Aug 10 2022

Comscore has reported a drop in second quarter net loss from $18.5m in Q2 2021 to $5.1m in the latest period. Revenue was up 4.3% to $91.4m, while adjusted EBITDA rose to $6.5m, from $2.6m a year earlier. More

CleverTap in $105m Growth Funding Deal

Aug 10 2022

AI-powered customer lifecycle and user retention platform CleverTap is raising $105m in a Series D round of funding, which it will use to support its global expansion plans and enhance its solutions and technology. More

Kantar Hires Erinn Taylor as Media Product Strategy Lead

Aug 10 2022

Kantar has appointed Erinn Taylor as Senior Vice President, leading Media Product Management & Strategy for the firm's North America Insights business. More

Orthodontist CXM Software Firm ToothFairy Acquired

Aug 10 2022

In the US, dental practice management system provider Cloud 9 Software has acquired ToothFairy, whose CXM software provides orthodontists with insights about potential patients, and helps make use of them. Terms of the deal have not been disclosed. More

OpinionRoute Names New SVP of Operations

Aug 10 2022

In the US, MR technology and sample services firm OpinionRoute has appointed Kayla Murphy Cousineau as Senior Vice President, Operations, based in its Cleveland, OH headquarters. She takes over from Danielle Chinitz, who has moved to the newly created role of SVP, Client Experience. More

New Funds for Customer Journey Specialist Raven360

Aug 10 2022

In the US, customer journey understanding specialist Raven360 has raised $8m in a Series B round of funding, which it will use to promote the adoption of its solutions enabling marketers to align content with buying activity. More

tvScientific Names First Head of Product

Aug 10 2022

In the US, TV ad tech firm tvScientific has appointed Matthew Koontz as its first Head of Product. More

Forsta Buys Employee Ideas Platform HelloIgnite

Aug 9 2022

Research software firm Forsta has acquired crowdsourcing and innovation platform HelloIgnite, which helps companies collect, share and manage innovation ideas from employees in order to improve experiences for customers. Terms of the deal have not been disclosed. More

RAIT Buys Major Stake in CX Research Tech Firm

Aug 9 2022

Baltic States-based research firm RAIT has acquired a 51% stake in CX research technology firm Synopticom. The business will now be led by long-time Synopticom MD and founder Liutauras Daugirdas (pictured). More

Launch for New UK Firm Pure Healthcare Strategy

Aug 9 2022

In the UK, long-time healthcare sector researcher Hannah Osborn has launched an agency called Pure Healthcare Strategy, providing clients with bespoke life sciences marketing intelligence and strategic advice. More

Firefish Hires Former Flamingo Exec in London

Aug 9 2022

In London, insight consultancy Firefish has appointed former Flamingo exec Joella Vera Bril as a Director, combing human insight and cultural strategy to help clients answer business and brand challenges. More

Real Estate Specialist ApartmentData Acquired

Aug 9 2022

In the US, real estate software developer MRI Software has acquired ApartmentData.com, which provides market research and data solutions on multifamily properties. More

Walnut Adds to FMCG and Shopper Teams

Aug 9 2022

UK insight agency Walnut Unlimited has appointed Emily Abbott as Research Director in its FMCG team, while Thalita Parizotto joins as Associate Director in the Shopper division. More

Accenture to Buy Brand and Experience Agency Romp

Aug 9 2022

Professional services giant Accenture is to acquire Indonesia-based brand and experience agency Romp, for an undisclosed sum. More

WPP Rising Fast

Aug 8 2022

WPP has reported interim results for the first half of 2022, with reported revenue up 10.2% to £6.755bn, equivalent to 8.7% growth like-for-like (LFL); and profit before tax up just over 6% to £419m. More

mParticle Buys Data Science Firm Vidora

Aug 8 2022

In the US, customer app data platform mParticle has acquired personalization platform Vidora, for an undisclosed sum. The latter's Cortex software promised brands the ability to predict future user behaviour, and market accordingly. More

French / EU Regulators Pursue Criteo

Aug 8 2022

EU regulators are proposing a EUR 60m fine on French ad tech company Criteo for consumer tracking, profiling and targeting activities said to breach GDPR. The company 'strongly disagrees' with the findings, has time to respond in detail, and a final decision is likely to be taken in 2023. More

LA Office for Ampere Analysis

Aug 8 2022

London-based entertainment research and consulting firm Ampere Analysis has opened its first international office, in Culver City, Los Angeles; and appointed a team of four there, led by Executive Director Guy Bisson. More

Blue Marble Promotes for New MD Role

Aug 8 2022

Growing Bath / Bristol-based market and social research agency Blue Marble has promoted Tom Clarkson to be its first Managing Director. More

EFAMRO Poll Finds Positive Mood in European MR

Aug 8 2022

Almost two thirds (64%) of MR and social research agencies across Europe participating in trade body federation EFAMRO's 'Moodindicator' survey believe research revenues will increase in the next year. More

Dentsu to Buy Majority Stake in UX Specialist Extentia

Aug 5 2022

Media and marcoms group Dentsu is to acquire a majority stake in global tech firm Extentia, whose services include user experience (UX) and user interface (UI) design. Terms of the deal were not disclosed. More

Marketing Analytics Start-up Mutiny Hires for US Expansion

Aug 5 2022

Sydney, Australia-based marketing investment analytics start-up Mutiny has appointed former Mediabrands / Starcom exec John Sintras as President, US and Multinational, to lead expansion into the US. More

Ipsos Expands Strategy3 in Hong Kong

Aug 5 2022

Ipsos Hong Kong has expanded its dedicated insights-based brand and marketing advisory unit Strategy3 with the appointment of Reza Nobar as a Partner. More

MRC Continues Media Monitors' Radio / TV Accreditation

Aug 5 2022

The Media Rating Council (MRC) has continued its accreditation of Media Monitors' US radio spot and US TV spot data. More

Matterkind CEO Clay Gill Adds Kinesso Australia CEO Role

Aug 5 2022

In Australia, Interpublic's marketing intell company Kinesso has promoted Clay Gill to the role of Chief Executive Officer, responsible for the firm's data and technology solutions. In addition to his new post, Gill will retain his existing position as CEO of activation intelligence company Matterkind. More

Cynthia.io Emerges From Stealth with Pre-seed Funds

Aug 5 2022

US-based Cynthia.io, which provides a range of intelligence capabilities for customer experiences and predictive analytics, has emerged from stealth with a round of pre-seed funding, which it will use to support the soft launch of its cognitive search platform for B2B companies. More

Talking Medicines Hires Strassberg as First US Employee

Aug 5 2022

Glasgow, Scotland-based pharma sector social media intelligence company Talking Medicines has hired Mike Strassberg as its first US-based employee, based in New York. In his role as Chief Customer Officer, Strassberg is tasked with driving the firm's continued growth in the US. More

New CEO at Marketing Accountability Standards Board

Aug 4 2022

Non-profit, the Marketing Accountability Standards Board (MASB) has appointed Joanna Seddon to serve as its CEO, while continuing as Managing Partner of Presciant, the brand consultancy she founded in 2020. She replaces Tony Pace, who passed away suddenly, earlier in the year. More

UiPath Buys Conversation Data Intelligence Firm Re:infer

Aug 4 2022

Enterprise automation software firm UiPath has acquired London-based conversational data intelligence platform Re:infer, which uses machine learning technology to mine context from messages and transform them into actionable data. Terms have not been disclosed. More

DISQO Debuts 'Outcomes Lift' Ad Impact Measure

Aug 4 2022

In the US, customer experience (CX) intelligence platform DISQO has launched a product called Outcomes Lift, to enable advertisers to measure the incremental impact of cross-platform ad campaigns on marketing funnel outcomes. More

Investment for Product Insights Firm Smarter Sorting

Aug 4 2022

In the US, consumer product insights provider Smarter Sorting has raised $7m in a new round of investment, which it will use to further build out its team, digital products and data platform. More

Veridooh Rolls Out DOOH Verification Solution in UK

Aug 4 2022

Australian ad tech firm Veridooh has launched in the UK, as part of a wider plan to expand its digital out-of-home (DOOH) verification solution to new markets. More

Dynata Named Brand-lift Measurement Partner for YouTube

Aug 4 2022

First-party data platform Dynata has expanded its partnership with Google, to enable brands and agencies to compare ad performance across all channels, including YouTube. More

UK's Blue Marble Research Hires and Promotes

Aug 4 2022

In the UK, market and social research agency Blue Marble Research has appointed Nadia Chan as Research Manager and Evie Fleck as Research Executive, while promoting Oscar Maclagan to the role of Senior Research Executive. More

YouGov Expands with New Mexico City Office

Aug 3 2022

Online research, data and analytics tech firm YouGov has expanded in Latin America with the opening of an office in Mexico City, serving the research needs of brands and agencies in the region and providing operational support for the firm's work across the Americas. More

MMR Research Creates Commercial Director Role in Asia

Aug 3 2022

Consumer insight and sensory specialist MMR Research has hired former GfK and Nielsen exec Mihir Inamdar for a newly created role, Commercial Director, based in Singapore. More

Phil Steggals to lead Fiftyfive5 APAC Expansion

Aug 3 2022

Australian insight consultancy Fiftyfive5 has appointed former Kadence MD Phil Steggals as Head of Consulting for the APAC region. He is based in Singapore. More

Picnic Customer Intelligence to Set Up Sydney Office

Aug 3 2022

Raymond Lo, the co-founder of boutique MR consultancy Picnic Customer Intelligence, is relocating from Singapore to set up an office in Sydney, Australia later this month. More

Accenture Buys Business Intelligence Analyst Tenbu

Aug 3 2022

Accenture has acquired Brazil-based Tenbu, which uses analytics, big data, and machine learning to support business intelligence decision-making and planning. Terms of the deal were not disclosed. More

New Funds for Usability Testing Firm Sprig

Aug 3 2022

Usability testing specialist Sprig has raised $30m in a new round of funding, which it will use to accelerate the development of new products relating to research across the product development lifestyle, and to support its go-to-market activities. More

2CV Adds Two ADs in US

Aug 3 2022

UK-headquartered full-service insight agency 2CV has appointed Mario Flores as Qualitative Associate Director and Sam Aly as Quantitative Associate Director - both based in the US. More

Deckchair Data Merged into Gongos

Aug 2 2022

In the US, Deckchair Data founders Chris Robson and Scott Laing have joined customer centricity specialist Gongos as Senior Directors, Data Sciences, as their business is merged into the Gongos group. Terms of the deal have not been disclosed. More

Bulgaria-based Panel Firm JTN Expands to Denmark

Aug 2 2022

Bulgaria-based online panels provider JTN has opened an office in Denmark, to be run by Business Development Director Maria Lassen Pedersen, supported by Helle Raun Oddershede who has been named Business Development Manager. More

S4 Names Audit and Risk Committee Chair, and First COO

Aug 2 2022

Digital advertising and tech services group S4Capital has named Colin Day Chair of its Audit and Risk Committee, as part of plans to tighten its financial control, risk and governance processes; and Chris Martin as its first Chief Operating Officer. More

Upwave Hires Former Kantar / RealEyes Exec as CRO

Aug 2 2022

Former Kantar and RealEyes exec Joseph Zahtila has joined Upwave (formerly known as Survata) as Chief Revenue Officer (CRO), to lead global sales and customer success. More

Oncofocus Spins off MR Unit as Standalone Business

Aug 2 2022

In India, strategy consulting firm Oncofocus Solutions has spun off its primary market research unit into a separate business within the group, called decodeMR. More

IRI and NPD Complete Merger

Aug 2 2022

Consumer data and insights companies IRI and NPD have completed their merger, which brings together a global team to deliver a view of consumer behavior and total retail purchasing and consumption trends. A unified name and brand for the combined company will be announced soon. More

Truth Consulting Opens Office in South Africa

Aug 2 2022

London-based strategic insight agency Truth Consulting has launched an office in South Africa, where it has appointed former Kantar exec Lee Appleton as Director to drive the growth of the business. More

Infomedia Buys Stake in Monitoring Firm MediaCatch

Aug 1 2022

Danish firm Infomedia has acquired a 23% stake in media monitoring tech specialist MediaCatch, gaining access to both a Nordic and international market. More

Kantar Public Hires PwC's Lucy Birch as Marcoms Leader

Aug 1 2022

In London, government and public sector evidence and advisory business Kantar Public has appointed long-time PwC exec Lucy Birch as Chief Marketing and Communications Officer and as a member of the global Board. More

Committee Wades in on 'Ask US Panel' Concerns

Aug 1 2022

In Washington DC, the Senate Appropriations Committee has voiced concerns that the US Census Bureau's plans to create a probability-based nationwide representative survey panel for tracking public opinion - called the Ask US Panel - lack transparency. More

Hannelius Recruitment Hires Adamou as Talent Director

Aug 1 2022

In the UK, specialist MR staffing consultancy Hannelius Recruitment has hired Research Through Gaming founder Betty Adamou as Associate Talent Director. More

Golin Launches The Executive Impact Matrix

Aug 1 2022

Interpublic-owned data-driven PR agency network Golin has launched 'The Executive Impact Matrix', to measure the business effect of 'thought leadership'. The matrix will be rolled out globally after a pilot period in Asia Pacific. More

Neustar and Adverity in Marketing Data Connection Deal

Aug 1 2022

Real-time information and analysis firm Neustar has partnered with marketing analytics platform Adverity, to help marketers simplify the data ingestion, management and optimization process. More

Alida Launches Customer Journeys, Expands TXM Platform

Aug 1 2022

Customer experience management specialist Alida has launched a product called 'Customer Journeys', to help organizations pinpoint customer feedback at all touch points and monitor performance to deliver better end-to-end experiences. The firm has also expanded its TXM platform. More

Nielsen Gets Government Approval for Takeover

Jul 29 2022

Nielsen has received the necessary government regulatory approvals for its proposed acquisition by a consortium of private investment funds. Nielsen's shareholders are next to vote on the deal. More

Isentia CEO Ed Harrison Leaves Company

Jul 29 2022

Ed Harrison, the CEO of Australia-based media intelligence and measurement firm Isentia, left the business this week, according to online publication Mumbrella. His next career move has not yet been announced. More

Glow Rolls Out Social Responsibility Score in US and UK

Jul 29 2022

Australian market research technology platform Glow has rolled out its ESG (environmental, social and governance) / sustainability brand tracker, the Social Responsibility Score (SRS), in the US and UK. More

Momentive's GetFeedback Integrated with Zendesk

Jul 29 2022

SurveyMonkey parent Momentive has integrated its customer experience (CX) management tool GetFeedback with data from CX specialist Zendesk. More

Vibrant Media Debuts Sell-side Contextual Targeting

Jul 29 2022

US-based ad network and targeting specialist Vibrant Media has launched a solution through which publishers can offer advanced contextual targeting tied to timely content - such as an event or specific content related to a product that has either a positive or negative tone. More

Seed Funds for Remote Worker Experience Platform Kona

Jul 29 2022

San Francisco-based remote worker experience platform Kona (previously known as Sike Insights) has raised $4m in a seed round of funding, which it will use to continue to build out its solution. More

Ookla Buys Telecoms Sector Analyst CellRebel

Jul 28 2022

Mobile and broadband network intelligence firm Ookla has acquired analytics platform CellRebel, which helps network operators, their related service providers, and app developers better understand and improve customer experiences and network quality. Terms of the deal have not been disclosed. More

Kantar and China-based Sinomonitor in TGI Partnership

Jul 28 2022

Kantar and China-based consumption and media research company Sinomonitor have announced a data sharing partnership, to improve access to the former firm's TGI consumer insight data and help their respective clients better understand their growth markets. More

QGR Opens Research Tech Firm, Combines with SampleNinja

Jul 28 2022

Quest Global Research Group (QGR) has opened a firm called Innovative Research Technologies Inc., dedicated to SaaS product development and delivery. In addition, the group's panel business Quest Mindshare has integrated SampleNinja's panel management software into its own. More

Toluna Moves Lelièvre to New Chief People Officer Role

Jul 28 2022

In the US, consumer insights provider Toluna has moved Chief Operating Officer Mathilde Lelièvre to its newly created role of Chief People Officer. More

New Funds for Consumer Intelligence Firm Resonate

Jul 28 2022

In the US, AI-powered consumer data and intelligence provider Resonate has received an undisclosed amount of funding from affiliates of private equity firm ZMC, which it will use for company growth and to expand its technology and product offerings. More

Long-time Cint Exec Richard Thornton Named Walr NED

Jul 28 2022

Long-time Cint executive Richard Thornton has joined UK-based data creation platform Walr as a Non-Executive Director (NED). More

InfoSum Debuts First-Party Data Collaboration Platform

Jul 28 2022

In New York, data collaboration platform InfoSum has launched a first-party data and privacy protection solution called Platform Sigma, which the firm says provides organizations with the 'safest and most secure' infrastructure to build and manage their own data clean rooms. More

Nielsen Q2 Revenues Up as Group Readies for Takeover

Jul 27 2022

Nielsen has reported a 2.4% increase in second quarter revenues to $882m - equivalent to 4.5% organic growth on a constant currency basis - as the group prepares for acquisition by a group of investors. More

NCS CEO Linda Dupree Steps Down, Alan Miles Takes Over

Jul 27 2022

Linda Dupree, CEO of Nielsen Catalina Solutions (NCS) is to retire later this year, and has already been succeeded by NCS Board Chair Alan Miles. Dupree is staying on as an advisor during a transition period. More

Tremor to Buy Mobile Ad Targeting Firm Amobee

Jul 27 2022

Israel-based video, data and connected TV (CTV) ad company Tremor International has agreed to acquire US-based mobile ad targeting specialist Amobee from Singapore Telecommunications Limited (SingTel), for a total consideration of $239m. More

Kantar Aus Names Innovation and Product Development Head

Jul 27 2022

In Australia, Kantar has promoted Carla Bonifacio to the role of Head of Innovation and Product Development. More

Heart+Mind Launches Four New Practices

Jul 27 2022

Washington, DC-based research-led consulting firm Heart+Mind Strategies has launched three industry-specific practices - Travel and Tourism, Public Policy and Issues, and Healthcare - as well as a Brand and Communications Strategy practice that operates across all industries. More

Ironwood Hires Three from ISA, Adds Rexburg Facility

Jul 27 2022

In the US, Ironwood Insights has hired three former Interviewing Service of America (ISA) employees - Gregg Stickeler, as Vice President, Key Accounts, and John Roses (JR) and Ed Coscolluela, as Project Managers. The firm has also opened a new call center in Rexburg, Idaho. More

Firms Launch Brands Misinformation Risk Index

Jul 27 2022

Audience intelligence platform Pulsar has partnered with NewsGuard, which rates the trustworthiness of news sources, to launch the Misinformation Risk Index: Brands. More

Forsta and Local Marketing Platform Rio SEO Combine

Jul 26 2022

Research software firm Forsta and local marketing platform Rio SEO, which are both owned by Press Ganey, are combining. Both will continue to serve current clients under their existing brands, while Forsta has welcomed all Rio SEO employees to its sales, ops, product and engineering teams. Terms of the deal were not disclosed. More

Geopath Partners for Audio OOH Measurement Launch

Jul 26 2022

Out of home audience measurement body Geopath has partnered with in-store audio advertising network Stingray, to measure retail-based, digital audio out-of-home (AOOH) advertising impressions in the US. More

Physical Space Analyst Density Acquires Prevision.io

Jul 26 2022

Density, which helps companies measure, analyze and optimize physical office space, has acquired Paris, France-based data science company Prevision.io. Terms of the deal were not disclosed. More

New Funds for Marketing Data Platform Cordial

Jul 26 2022

In the US, cross-channel marketing and data management platform Cordial has raised $50m in a Series C round of funding, which it will use to bolster its product offerings and expand its global presence. More

InnovateMR Hires First Chief Financial Officer

Jul 26 2022

In the US, online sampling technology firm InnovateMR has hired Ross Green as its first Chief Financial Officer. More

E2E Research Launches Inscribee Digital Signature Tool

Jul 26 2022

In New York, full-service agency E2E Research has launched a digital signature tool called Inscribee, which facilitates the collection of electronic signatures from participants at any stage of the online or off-line research process. More

ESOMAR Names New Director General and CEO

Jul 25 2022

Global MR membership organisation ESOMAR has appointed Parves Khan as its new Director General and Chief Executive Officer, following the departure of Finn Raben earlier in the year. More

SAP Buys Search-Driven Analytics Firm Askdata

Jul 25 2022

Business software giant SAP has acquired search-driven analytics firm Askdata for an undisclosed sum. More

Stravito and KnowledgeHound Integrate Tools

Jul 25 2022

Enterprise insights platform Stravito has partnered with search-based survey analysis specialist KnowledgeHound, to help clients centralize all insights and survey data in a single platform. More

Kantar Adds Brand Equity Evaluation to Marketplace

Jul 25 2022

Kantar has launched a fast-turnaround solution called Brand Equity Evaluation, to help users quickly answer questions about brand equity strength in a competitive environment, and how to improve it. More

Verisk Hires Head of Data Governance

Jul 25 2022

In the US, analytics provider Verisk Marketing Solutions has appointed long-time Experian exec Christine Frohlich as Head of Data Governance, both for its consumer behavioral data and intelligence agency Jornaya, and its consumer identity management and resolution firm Infutor. More

Uncrowd Adds Former dunnhumby CEO to Advisory Board

Jul 25 2022

In the UK, customer experience measurement platform Uncrowd has added former dunnhumby CEO Simon Hay to its Advisory Board. More

Customer Data Firm Actable Hires Former Merkle Exec

Jul 25 2022

In the US, first party customer data consultancy Actable has hired long-time Merkle exec Craig Howard for the newly created position of Chief Solutions Officer. More

TransPerfect Expands to Dominican Republic

Jul 25 2022

New York-based language and tech solutions provider TransPerfect has opened a 300-seat contact center in Santo Domingo, in the Dominican Republic. More

Huge Investment Doubles Contentsquare Valuation

Jul 22 2022

Paris-based user experience analytics firm Contentsquare has closed a $600m growth investment round, doubling its valuation to around $5.6 billion. Money will be used for geographical and product expansion, M&A, and to support long-term growth in key markets. More

Nielsen Rolls Out 'Four-Screen Ad Deduplication' Method

Jul 22 2022

Nielsen has announced the launch of the methodology it will use to give media buyers reach metrics for YouTube comparable to those provided for linear TV. The measurement spans computer, mobile and connected TV devices. More

Year of Rapid Growth for Pureprofile

Jul 22 2022

Consumer data company Pureprofile has issued a business update for the period ended 30th June 2022, with full year revenue up 39% to $AUD 41.7m, and EBITDA up 28% to $AUD 4.0m. More

Senior Hires for Scuba

Jul 22 2022

London-based intelligence platform Scuba Analytics has appointed Pete Caputo as Chief Customer Officer and Meno Schnapauff as Customer Solution Architect; and says it plans to expand into the EMEA region. More

Three Hires, Three Promotions at InsightsNow

Jul 22 2022

Behavioral research firm InsightsNow has announced three hires - Lachlan McKimm, JongUn Jimmy Park and Mig Torres - and three promotions. More

UserTesting Expands Instant Insights Post-Test Tool

Jul 22 2022

Video-based insights provider UserTesting has added advanced features to its Instant Insights post-test analysis solution, promising to further speed up the process of uncovering key customer perspectives. More

Pre-seed Funds for Web Site Analyst Umami

Jul 22 2022

In the US, web site analytics firm Umami has raised $1.5m in a pre-seed round of funding, which it will use to speed up staff recruitment. More

More Modest Q2, but Excellent First Half for Ipsos

Jul 21 2022

Ipsos has reported second quarter revenue of EUR 574.0m, representing organic growth of 2.1% (reported growth 8.9%). After exceptional results in Q1, the group cited global events and the end of Covid measurement contracts - as well as strong comparatives from Q2 2021 - for the lower figures. More

IQVIA Top in New ESOMAR Ranking

Jul 21 2022

Global association ESOMAR has released its annual ranking of the Global Top 50 Insights Companies, with an ever broader definition of the term giving an unfamiliar look to parts of the list. More

VST Teams with dunnhumby for Planogram Software Launch

Jul 21 2022

Retail data and research firms dunnhumby and VST (Virtual Store Trials) have teamed up to launch 'Planogram Publisher', which promises to make retailer Tesco's planogram data accessible to CPG brands. More

Legal and Professional Intell Specialists Merge

Jul 21 2022

In the US, private equity firm Renovus Capital has acquired research, intelligence and information management provider LAC Group, which will now be merged with tech services specialist Wilson Allen. Both are focused on the legal and professional services sectors. More

Australian Radio Body Fills New Head of Research Role

Jul 21 2022

John Musgrove, currently Head of Insights and Research at broadcaster Southern Cross Austereo (SCA) has been appointed in the new role of Head of Research for industry body Commercial Radio Australia. More

UK Marketing Spend Growth Slows, MR Props Up Table

Jul 21 2022

Total UK marketing budgets continued to grow at a solid pace in the second quarter of 2022, according to the latest Bellwether Report from ad association the IPA; but market research was not among the gainers, with budgets falling for a net 6.5% of companies. More

Former Merkle B2B CEO is New Bounteous NA President

Jul 21 2022

Digital experience consultancy Bounteous has brought in former Merkle executive Michael McLaren to serve as President, North America. More

Escalent Hires New Chief Human Resources Officer

Jul 21 2022

In the US, analytics and advisory firm Escalent has appointed Laura Lopez as its new Chief Human Resources Officer (CHRO). She replaces Todd Shorr, who has retired. More

Creative Buy for Stirista

Jul 21 2022

Performance marketing solutions firm Stirista has acquired ZDI, a New York-based branding firm with a focus on data-driven creative solutions. More

Verve Hires Essential Co-founder Charlton as TMT SVP

Jul 20 2022

London-based culture, communities and 'smart digital insight' firm Verve has launched a Technology, Media and Telecoms (TMT) practice in North America, and has appointed Essential Research co-founder Alex Charlton as Senior Vice President, TMT in New York. More

Onclusive Buys Social Media Listening Specialist Digimind

Jul 20 2022

PR and comms monitoring group Onclusive has acquired AI-powered social media listening and intelligence platform Digimind. Terms of the deal have not been disclosed. More

Dentsu Hires Nielsen's Gilby as APAC CEO

Jul 20 2022

Media and marcoms group Dentsu International has hired former Nielsen exec Robert 'Rob' Gilby as Chief Executive Officer, APAC based in Singapore. He will take up the post on September 5th. More

New Funds for Predictive Analytics Firm Keen Decision

Jul 20 2022

In the US, predictive modeling and marketing analytics platform Keen Decision Systems has raised $11m in a Series B round of funding, which it will use to expand its decision optimization engine. More

Kin + Carta Names New CEO

Jul 20 2022

London-based digital transformation consultancy Kin + Carta has announced that CEO J Schwan is retiring from his role at the end of this month, and will be succeeded by Kelly Manthey, currently the Group's CEO for the Americas. More

Informa to Buy B2B Audience Developer Industry Dive

Jul 20 2022

Digital services group Informa is to acquire multi-market B2B audience development and digital content specialist Industry Dive, from private equity firm Falfurrias Capital Partners. Terms have not been disclosed. More

MiQ Promotes for ANZ MD Position

Jul 20 2022

Marketing intelligence and programmatic media specialist MiQ has promoted Fiona Roberts to the position of ANZ Managing Director, following Jason Scott's promotion to CEO APAC. More

Kynetec Buys Brazilian Agribusiness Intel Firm Spark

Jul 19 2022

Agriculture and animal health specialist Kynetec has acquired Brazilian agribusiness market intelligence firm Spark, for an undisclosed sum. More

Schlesinger, Maru Partner for Quant Communities Offer

Jul 19 2022

Data and research tech solutions company Schlesinger Group has partnered with CX and insights software and advisory services company Maru, to launch 'Quantitative Insights Communities', giving its clients access to qual, quant and advanced research methodologies in one platform. More

Funds for Ukrainian Social Media Listener YouScan

Jul 19 2022

Ukraine-based social media listening and image recognition platform YouScan has raised $2m in a follow-on round of funding, which it will use to accelerate company growth and further develop its platform. The firm has also named co-founder Leonid Lytvynenko as CEO. More

BARB Hires Laycock for New Audiences Director Post

Jul 19 2022

UK TV audience measurement body BARB has hired former InSites Consulting exec Matt Laycock for a newly created position, Audiences Director. He joins on 26th September. More

Audio Intelligence Firm AssemblyAI Raises More Funds

Jul 19 2022

In the US, audio intelligence specialist AssemblyAI has raised $30m in a Series B funding round, which it will use to continue to research and train AI models for tasks such as speech recognition and language identification. More

Stagwell Buys Consumer Intell Firm Apollo Program

Jul 19 2022

In the US, marcoms group Stagwell, owner of the Harris and Harris Poll brands, has acquired AI-powered platform Apollo Program, which taps digital data including in-app behaviour to uncover consumer, creative and contextual insights for use in marketing initiatives. Terms were not disclosed. More

Woolies' Cartology Buys Ad Targeting Firm Shopper

Jul 19 2022

In Australia, Woolworths Group's retail media business Cartology has agreed to acquire digital out-of-home (DOOH) ad targeting firm Shopper for c.$AUD 150m in cash. More

Merkle Launches CXM On Demand

Jul 19 2022

Data-driven customer experience management (CXM) company Merkle has launched 'CXM On Demand', to help brands run adaptive, in the moment multi-channel CX campaigns. The service will be immediately available throughout the UK market, and is scalable across the EMEA region. More

Appointment: Former Dynata and Nielsen Execs Launch Qrious insight

Jul 19 2022

Former Dynata and Nielsen executives have launched a data firm called Qrious insight, using a proprietary mobile app to passively collect millions of data points. The company already has offices in the US, Ireland and Spain. More

Behaviorally Opens Bangkok 'Hub'

Jul 18 2022

Digital consumer marketing insights specialist Behaviorally has opened a first office in Thailand, and appointed Vorasiri 'Pat' Supanichvorapart there as Vice President. More

WPP Buys Brazilian eCommerce Agency Corebiz

Jul 18 2022

Marcoms giant WPP has acquired eCommerce agency Corebiz, headquartered in Brazil, for an undisclosed sum. More

RealityMine Expands Manchester Data Science Centre

Jul 18 2022

UK-based mobile phone data firm RealityMine has made three new hires at its 'Centre of Excellence in Data Science' in Manchester. More

Researchbods Launches Training and Support Service

Jul 18 2022

UK-based customer insights and communities platform developer Researchbods has launched 'Expert Lab', providing clients with training and support for its proprietary insight community platform, ex-plor. More

EMI Research Launches SQOR Sample Quality Metric

Jul 18 2022

In the US, online sample provider EMI Research Solutions has launched a measure of sample quality called SQOR (Sample Quality Optimization Rating), which combines assessments of pre-study traffic health, in-study participant behavior and post-study data validity consistency. More

Hearts & Science Names UK MD

Jul 18 2022

In the UK, Omnicom-owned data-driven marketing agency network Hearts & Science has appointed Rachel Peace as Managing Director. More

Savanta Launches B2B Essentials Range

Jul 15 2022

Next15's data and insights group Savanta has launched 'Business Essentials', a suite of products which it says offers a 'low cost, high value alternative to traditional research and insights'. More

Obituary: Audience Researcher Ceril Shagrin

Jul 15 2022

Long-time Nielsen and Univision audience researcher Ceril Shagrin, described as 'a fierce champion of transparent and inclusive measurement', died peacefully in Miami on July 3rd, at the age of 89. More

Suzy Adds Access to Global Audiences

Jul 15 2022

New York-based consumer insights tech firm Suzy has launched a solution called Global Audiences, giving users access to them alongside US audiences, on one platform. More

PRS IN VIVO Hires German Team Head

Jul 15 2022

Shopper and product experience consultancy PRS IN VIVO has appointed Thomas Deneke as Head of the German team and Vice President of Client Development. More

Customer Review Platform Okendo Raises $26m

Jul 15 2022

US and Australia-based FMCG customer review platform Okendo has raised $26m in a Series A round of funding which it will use to scale go-to-market activities, accelerate product development, and increase headcount from 80 to more than 130 by the end of the year. More

Funds for Player Personalization Firm Future Anthem

Jul 15 2022

London-based Future Anthem, which provides data science services to businesses in the gambling industry, has raised an undisclosed amount of Series A funding, earmarked for company growth, product investment, and to launch in North America with a focus on sports betting. More

S4's TheoremOne Names Chief Growth Officer

Jul 15 2022

S4 Capital-owned digital transformation specialist TheoremOne has appointed Will Kelly as Chief Growth Officer, to help scale its cross-functional, go-to-market capabilities. Three further C-Suite appointments and two new VPs have also been announced. More

Emodo Launches Verified UK Audience Solution

Jul 15 2022

US-based audience, inventory and creative advertising solutions provider Emodo has launched a solution called Emodo Audiences, using network data from telecoms firm Three UK to validate the accuracy and quality of audience segments in real time. More

B2B Survey Launch for Financial Sector Firm Dialectica

Jul 14 2022

Information services company Dialectica has launched a solution called B2B Surveys, which it says makes methods traditionally associated with B2C insights available to business and investment professionals. More

PeopleMetrics Hires Physician Psychology Expert

Jul 14 2022

US-based PeopleMetrics, which provides software and consulting services for transforming customer experience programs, has appointed Richard Vanderveer, PhD as Chief Insight Officer, Physician CX. More

Seed Round for Real-Time Data Platform Sumatra

Jul 14 2022

Austin, Texas-based data platform Sumatra has raised $1.5m in a seed round of funding, which it will use to expand its operations and business reach. More

Senior Promotions for Pureprofile

Jul 14 2022

Pureprofile has promoted Joris Schellekens to Head of Data & Insights for mainland Europe, as well as promoting three APAC execs: Keith Ang to Head of Sales, D&I Asia; and Katiemay Gardner and Peta Kernan to Senior Account Director. More

TV Measurement Firm 605 Names EVP and Head of Sales

Jul 14 2022

In New York, TV and cross-platform measurement and attribution specialist 605 has appointed Sam Abiad as Executive Vice President and Head of Sales. More

AppsFlyer Hires Product Innovation Leader

Jul 14 2022

US and Israel-based app measurement and attribution platform AppsFlyer has appointed Yevgeny Peres as EVP of Product Strategy. More

Attention Specialist Amplified Intelligence Hires CPO

Jul 14 2022

In Australia, omnichannel attention measurement company Amplified Intelligence has appointed Anneliese Urquhart as Chief Product Officer (CPO). More

PubMatic to Add AlikeAudience Data in AsiaPac

Jul 14 2022

Digital ad tech company PubMatic has partnered with AlikeAudience in Australia, Japan and Indonesia, to give advertisers access to supply side audience data. More

Expansion Funds for Insights Automation Platform Zinklar

Jul 13 2022

In Spain, insights automation platform Zinklar has raised EUR 5.5m in a Series A round of investment. Zinklar will use the funds to enhance its platform, double its team before the end of the year, and to drive global expansion, particularly to the US, as well as across Europe and Latin America. More

IPG Agencies Link for Entertainment Sector Insights

Jul 13 2022

In the US, Interpublic Group-owned marcoms agency R&CPMK and media and marketing solutions provider Mediabrands have launched a tech platform called 'UpstreamPOP', combining the latter's audience intelligence with the former's expertise and relationships across the entertainment industry. More

Behavioural Architects Names New Quant Research Director

Jul 13 2022

In the UK, behavioural science consultancy The Behavioural Architects (TBA) has appointed economist Ashwini Natraj as Director of Quantitative Research. More

MediaCom Opens Integrated Data Practice

Jul 13 2022

In the UK, WPP's media investment network MediaCom has launched an integrated data practice comprising a dedicated team of cross-agency specialists, who will aim to help clients make the most of their data. More

UNLIMITED Hires Government Sector Managing Partner

Jul 13 2022

In London, insight-led integrated agency group UNLIMITED has appointed Elinor Jones as Managing Partner, to cover all government accounts, with a seat on TMW UNLIMITED's leadership team. More

More Funds for Consumer Journey Analytics Firm Konnecto

Jul 13 2022

Israel-based consumer journey analytics platform Konnecto has raised $21m in a Series A round of financing, which it will use to expand its Data Science and Engineering teams, as well as its go-to-market infrastructure. More

Medallia to Buy Callback Automation Firm Mindful

Jul 12 2022

US-based customer experience management specialist Medallia has agreed to acquire callback automation company Mindful, from private equity firm Alpine Investors, for an undisclosed sum. More

OpinionRoute Adds Anti-Fraud Tool ResponseID

Jul 12 2022

In the US, insights process management firm OpinionRoute has launched an in-survey fraud and quality assessment tool called ResponseID - the third product in its ID Suite collection of data 'quality-as-a-service' solutions for market research companies. More

LA-based Vault AI Hires Two from NRG

Jul 12 2022

In LA, predictive consumer insights company Vault AI has appointed former National Research Group (NRG) execs Ethan Titelman as President of Client Solutions, and AJ Giovannetti as SVP of Product Strategy. More

Hansa Hires Kantar's Ranade as EVP and Quant Head

Jul 12 2022

In India, consumer insights provider Hansa Research has appointed former Kantar exec Sandeep Ranade as Executive Vice President and Quantitative Head. More

SKUx Debuts Tool to Understand Digital Offer Engagement

Jul 12 2022

US-based SKUx, which helps brands and retailers deliver digital promotional offers, has launched a tool called Buyer (X)ccelerator, enabling the capture of first-party data based on how consumers engage with those offers. More

Plus Media Launches Sustainability Action Platform

Jul 12 2022

In New York, Plus Media Solutions (+Media) has launched a platform called the +Impact Hub, through which organizations can measure and optimize audience engagement and develop and execute data-driven marketing and sustainability strategies. More

New Italian Office for TransPerfect

Jul 12 2022

New York-based language and tech solutions provider TransPerfect has opened an office in Bologna - its third in Italy, adding to the company's existing presence in Milan and Rome. More

Auto Sector Analytics Firm Driven Data Acquired

Jul 11 2022

In the US, automotive retail insurance marketplace Polly has acquired marketing and analytics company Driven Data Technology. Terms of the deal have not been disclosed. More

Universal Music Launches Media and Data Platform

Jul 11 2022

In New York, Universal Music Group for Brands (UMGB), the partnerships division of Universal Music Group (UMG), has launched a media and data solution called UMusic Media Network, to connect brands and partners with media from UMG. More

tvScientific and MetricWorks in CTV Measurement Deal

Jul 11 2022

In the US, connected TV performance ad platform tvScientific has partnered with incrementality measurement specialist MetricWorks, to enable marketers to measure CTV performance in their omnichannel strategies and correct last-touch attribution. More

Economic Turmoil Drives Need for Market Understanding

Jul 11 2022

Recent and ongoing disruption of markets and economies is driving growth in demand for market understanding research - faster even than that in new product development, brand and comms - according to a new survey of MR and marketing professionals by consumer insights provider Toluna. More

Portuguese Customer Data Platform Velocidi Acquired

Jul 11 2022

US and UK-based API infrastructure platform Kevel, which is used to build custom ad platforms, has acquired Portuguese audience segmentation and customer data platform Velocidi. Terms of the deal were not disclosed. More

Talkwalker Offers 'Brand Love' Benchmarking to Clients

Jul 11 2022

Consumer intelligence company Talkwalker has made available to third parties the benchmarking solution developed for its annual Brand Love report - offering marketers measurement of what it calls the drivers of brand love: passion, trust and customer satisfaction. More

Amobee and iD Social in Audience Targeting Partnership

Jul 11 2022

In Australia, mobile ad targeting firm Amobee has partnered with social media marketing agency iD Social to enable advertisers to use new audience targeting insights within their paid social media campaigns. More

India's MRSI Names New President

Jul 8 2022

The Market Research Society of India (MRSI) has named Manish Makhijani, Global Insights Director of Hindustan Unilever, as President of its Managing Committee for the period 2022-2024. He takes over from Sandeep Arora, EVP and Global Head - Research & Analytics Solutions at Datamatics. More

Voxpopme Adds Tool for Ready-made Video Surveys

Jul 8 2022

Video insights provider Voxpopme has launched Project Templates, providing a library of ready-made video surveys for running qual research and helping scale customer conversations. More

UX Consultancy LookThink Acquired

Jul 8 2022

In the US, digital experience agency Wheroware has acquired user experience consultancy LookThink for an undisclosed sum. More

Seed Funds for Loyalty Rewards Marketplace qiibee

Jul 8 2022

In Switzerland, blockchain-based B2B loyalty rewards marketplace qiibee has raised $4.8m in a seed round of funding, which it will use to expand its global team and move into other 'priority markets' including North America. More

Four New Hires for PPL Insights

Jul 8 2022

UK-based consumer and sensory research agency PPL Insights has added four new team members: Amanda Stephens in its Fieldwork and Operations team, and three recent graduates. More

Market Measures Welcomes Back Boon, Hires Two Others

Jul 8 2022

Long-time Market Measures exec Crispin Boon has returned to the Hampshire, UK-based full service insights consultancy as a Director, while Stef Larden joins as Commercial Director and Michael Fine as Board Advisor. More

DoubleVerify Hires Global Client Partnerships Leader

Jul 8 2022

US-based digital media measurement and analytics firm DoubleVerify (DV) has appointed former Quantcast exec Carolyn Watt as Vice President of Global Client Partnerships, based in London. More

Horizon Buys Research Firm REI to Support New B2B Arm

Jul 7 2022

US agency Horizon Media has acquired advisory and research firm the Revenue Enablement Institute (REI), to support its newly launched data-driven B2B strategy practice, Green Thread. Terms of the deal were not disclosed. More

R K SWAMY and BBDO to De-merge after 37 Years

Jul 7 2022

In India, ad agency joint venture R K SWAMY BBDO is to split into two businesses after 37 years, with the R K SWAMY HANSA group set to bring its various companies - including Hansa Research Group - together. More

Senior Changes and Strong Growth for STRAT7

Jul 7 2022

Insight group STRAT7 has announced organic growth of 30% for the financial year just ended; along with 5 appointments. Among them, former Bonamy Finch MD Paul Carney becomes a Partner in the Consultancy practice, with former Head of Advanced Analytics Paul Jackson filling his previous role. More

ENGINE Becomes 'Big Village' in US, Europe and Aus

Jul 7 2022

AdTech and data company ENGINE has been re-named Big Village in the US, continental Europe and Australia. The rebrand does not include ENGINE Group UK, which was acquired by Next 15 earlier this year. More

Geopath Hires Former Comscore Exec as SVP of Product

Jul 7 2022

In the US, out of home (OOH) audience measurement body Geopath has appointed former Comscore exec Chris Luken as Senior Vice President of Product, with a focus on expanding its suite of solutions. More

PRS IN VIVO Names Patrick Young VP of Client Development

Jul 7 2022

In the UK, shopper and product experience consultancy PRS IN VIVO has appointed Patrick Young as Vice President of Client Development, based in its London office. More

Logistics Firm Nuvocargo Hires Data and CX Leaders

Jul 7 2022

LatAm freight forwarder and customs broker Nuvocargo has appointed Chloe Wang as Head of Data, while Alberto Castro has joined as Head of Customer Experience (CX). More

Comscore Names Carpenter as New Chief Exec

Jul 6 2022

Comscore has promoted Chief Financial Officer Jon Carpenter to the role of CEO, replacing Bill Livek who in March announced his plans to retire. The firm has also named a new Chairman and CFO. More

KPMG Customer Opens in Australia

Jul 6 2022

In Australia, professional services firm KPMG has launched a business called 'KPMG Customer', which brings together the company's customer technology and analytics, marketing, research, reputation, digital experience and creative offerings. More

Prodege Buys Tech-based MR Firm BitBurst

Jul 6 2022

US-based online consumer research and rewards platform Prodege has acquired German tech-based market research and sample supply company BitBurst, which connects millions of targeted respondents with surveys every year. Terms of the deal have not been disclosed. More

Merkle Names First Chief Experience Officer

Jul 6 2022

In Australia, customer experience management (CXM) company Merkle has hired long-time PwC exec Simon Doukas for a newly created position, Chief Experience Officer. He will take up the role at the end of August. More

Shopper Intelligence Platform Basket to be Acquired

Jul 6 2022

Real-time data analytics provider Fobi has signed a deal to buy assets related to grocery store price comparison app and shopper intelligence platform Basket, from tech company Grocery Shopping Labs Inc. Terms of the deal have not been disclosed. More

McNair yellowSquares Buys Qualitative Recruitment Australia

Jul 6 2022

In Australia, market and social research agency McNair yellowSquares has acquired focus group recruitment agency Qualitative Recruitment Australia (QRA), for an undisclosed sum. More

Behaviorally Names Brill as US MD

Jul 6 2022

Consumer marketing consultancy Behaviorally has promoted Scott Brill to the role of Managing Director of its US business, bringing together its artificial intelligence and customer success work. More

ISBA Names First Origin CEO

Jul 5 2022

In the UK, advertiser association the ISBA has named Tom George the first Chief Executive Officer of Origin, its joint industry, cross-media measurement programme. He will take up his role in September. More

Forsta Launches 'Digital Diaries' Ethnography App

Jul 5 2022

Forsta, the company formed last year through the merger of research software firms Confirmit and FocusVision, has launched Digital Diaries, a mobile ethnography app designed to obtain qualitative insights at scale. More

BEESY Names David Scowcroft Research Principal

Jul 5 2022

Behavioral science insights agency BEESY Strategy has appointed quant specialist David Scowcroft as Research Principal in Canada, leading client projects and contributing to the firm's strategic growth plans. More

Amplitude Names First Company President

Jul 5 2022

In the US, digital optimization specialist Amplitude has appointed Thomas Hansen as its first President, overseeing all aspects of its go-to-marketing organization including revenue, operations, customer success, partnerships and marketing. More

Gekko and CloudArmy Link for Brand Reaction Measure

Jul 5 2022

In the UK, customer experience marketing agency Gekko has partnered with behavioural insight specialist CloudArmy to offer a neuroscience research service helping brands understand customer thinking. More

Funds for Buyer / Seller Matching Platform Promoted

Jul 5 2022

San Francisco-based eCommerce buyer and seller matching platform Promoted has raised $6m in a seed round of funding, which it will use to further develop its platform and hire additional engineers. More

IBM Watson Health Sells Data Assets

Jul 4 2022

IBM Watson Health has completed the sale of its healthcare data and analytics assets to investment firm Francisco Partners. Terms of the deal have not been disclosed. More

Further Global Roll-Out for Nielsen's ID System

Jul 4 2022

Nielsen has continued the roll-out of its Identity System for Digital Ad Ratings, launching in seven new Asian markets, seven in Europe and in Mexico, South Africa and New Zealand. More

Quantcast Launches Brand Measurement Suite

Jul 4 2022

In the US, audience measurement and digital advertising firm Quantcast has launched a suite of brand measurement and optimization solutions to help digital marketers plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV). More

$40m Funding for Behavioural Data Specialist Snowplow

Jul 4 2022

London-based Snowplow Analytics, which helps businesses collect and manage their customer behavioural data, has raised $40m in a Series B round of funding. The money will be used to grow its team, build support for new data types, and scale internationally. More

Australia's Audience Precision Launches Strategy Suite

Jul 4 2022

Sydney-based media consultancy and tech business Audience Precision has announced an end-to-end platform called Precise360, tapping consumer behavioural data to create a 'full media strategy guidance system' which it says enhances the entire marketing process. More

DVJ Insights Hires in Netherlands and UK

Jul 4 2022

Full-service agency DVJ Insights has appointed Yvette Westerbaan as a Client Consultant in the Netherlands, and Tia Best in the same role in the UK. More

Merkle Names UK Experience & Commerce Leadership Team

Jul 4 2022

In London, CXM company Merkle has announced the senior team for its recently launched UK Experience & Commerce (E&C) practice, led by Paul Lynch. More

AMC Global Adds Five

Jul 4 2022

In the US, custom MR firm AMC Global has added five new members to its Research and Project Management teams. More

Enero Group Buys GetIT and ROI DNA

Jul 1 2022

Australian marcoms group Enero has acquired APAC-based B2B marketing agency GetIT, which offers a range of consulting and insights services including the DataLab data science initiative; and digital marketing services firm ROI DNA. Terms of the deals were not disclosed. More

Kantar and Equity Firm to Buy StepUp RGM

Jul 1 2022

Kantar is partnering with tech-focused private equity firm SilverTree Equity to acquire Belgium-based Revenue Growth Management (RGM) software and big data solutions vendor StepUp RGM. Terms of the deal have not been disclosed. More

Suzy Adds Option for Remote Live Focus Groups

Jul 1 2022

New York-based consumer insights platform Suzy has launched a service called Suzy Live Focus Groups, allowing researchers and marketers to run qual and quant research in one connected platform. More

BI App Zing Data Gets Seed Investment

Jul 1 2022

In the US, business intelligence (BI) and visualization app Zing Data has raised $2.4m in a seed investment round, which it will use to continue building its platform empowering 'data users on the go'. More

Reveal Mobile Adds Targeting Tools to VISIT Local

Jul 1 2022

In the US, location intelligence specialist Reveal Mobile has added new targeting and sales attribution features to its geofencing platform, VISIT Local. More

WPP to Buy Australian MarTech Firm Bower House Digital

Jul 1 2022

Marcoms giant WPP is to acquire Australian marketing tech services agency Bower House Digital, whose services include personalisation, segmentation, and solutions for a single customer view. Terms of the deal were not disclosed. More

Funding First for Cultural Intell Firm Collage Group

Jul 1 2022

In the US, cultural intelligence company Collage Group has raised $25m in an inaugural round of growth capital, which it will use for investments in sales and marketing, and for continued development of its data science and technology platform. More

NielsenIQ and GfK to Merge

Jul 1 2022

NielsenIQ and GfK have announced an agreement through which the two firms will be 'combined', with NielsenIQ's owner Advent International being the majority shareholder. Terms of the deal have not been disclosed. More

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