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Welcome To St. Lucia
Country number
138
Selected MR Agencies

An Introduction to St. Lucia

One of the Windward Islands, in the Lesser Antilles, St Lucia was named after Saint Lucy of Syracuse by the French, the first European colonizers. The island changed hands between Britain and France 14 times in wars after 1660, with Britain finally taking long-term control in 1814. In 1979 it became an independent state within the British Commonwealth. See full country profile.

Latest Research News from Latin America

Sep 22
Last year saw the MR industry experience its highest level of growth since 2010, according to the latest study by international association ESOMAR. Sep 22 2017
Aug 18
UK-based digital audience platform MPP Global has appointed Heath Podvesker as General Manager Americas, Melissa Pegus as VP of Channel and Strategic Alliances and Trena De Landro as VP of Publishing and Media. Aug 18 2017


1 current Latin American job:

Technical Account Manager, Tagging Operations, Puerto Rico, $ salary TBD - (posted Jul 26 2017)


Fast Facts
Map of St. Lucia
CAPITAL: Castries
GOVERNMENT: parliamentary democracy
AREA: 616 sq km
POPULATION: 161,557 (2011 est.)
MAJOR LANGUAGE: Official Language: English. French patois also spoken
The Pitons, St. Lucia
The Pitons, St. Lucia


Explosive Combination Saint Lucia may be small, but it boasts a) the highest ratio of Nobel laureates to population of any sovereign country in the world (Sir Arthur Lewis won for Economics in 1979 and Derek Walcott for Literature in 1992); and b) perhaps the world's only 'drive-in volcano'. We assume it's unique in that one can also drive out again later.

A little More Knowledge?
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St. Lucia in Profile

One of the Windward Islands, in the Lesser Antilles, St Lucia was named after Saint Lucy of Syracuse by the French, the first European colonizers. The island changed hands between Britain and France 14 times in wars after 1660, with Britain finally taking long-term control in 1814. In 1979 it became an independent state within the British Commonwealth.

St Lucia has an educated workforce and a fair standard of living, with an economy based traditionally on bananas and more recently on offshore banking and tourism.

Some Business and General Info

GDP: $2.16bn (2011 est.) - $12,476 per capita

Religions c.70% Roman Catholic, other Christian c.18%; 2% Rastafarian.

Currency: East Caribbean dollar. 2.7 XCD = $US 1

Telephone Code: +1 758

Research Industry

The is little or no MR industry in the country.

Overview of Trade and Industry

Recent factors including competition from Latin American bananas have focused the St Lucian government on diversifying the economy, and it has been successful in attracting foreign bus'ness and investment. Its manufacturing sector is the most diverse in the Eastern Caribbean area. Despite negative growth in 2011, economic fundamentals remain solid and GDP growth should recover.

Unusually for the Caribbean, St Lucia's population is growing rapidly, about 1.2% per year, despite a high emigration rate.

2004 exports totalled $82m with bananas making up 41% of this and clothing, cocoa, vegetables, fruits and coconut oil also important. France (25%), the US (18.3%), China (17.8%) and the UK (14.5%) were all key partners in 2005. 2004 imports of $410m included food, manufactured goods and machinery and many goods came (in 2005) from the US (23.8%), Trinidad and Tobago (16%) and the Netherlands (11.1%).

My view
from...
St. Lucia
Researchers Talk!
Have your say!
If you are a researcher based in St. Lucia, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

Views from...

If you've done exit interviews at St Lucia's drive-in volcano, or any other research in the country, drop us a line!