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Welcome To Puerto Rico
Country number
144
Selected MR Agencies

An Introduction to Puerto Rico

Officially the Commonwealth of Puerto Rico, the territory consists of a main island and a number of much smaller ones. It was ruled by Spain for around 400 years, then ceded to the United States in 1898. Puerto Ricans became US citizens in 1917 and have elected their own Governor since 1947. A referendum on independence will be held in November 2012, but in three previous plebiscites the pro-independence party has polled well under ten percent. The precise nature of its relationship with the US is complicated and much discussed - see http://en.wikipedia.org/wiki/Puerto_Rico#Political_status. See full country profile.

Latest Research News from Latin America

Sep 22
Last year saw the MR industry experience its highest level of growth since 2010, according to the latest study by international association ESOMAR. Sep 22 2017
Aug 18
UK-based digital audience platform MPP Global has appointed Heath Podvesker as General Manager Americas, Melissa Pegus as VP of Channel and Strategic Alliances and Trena De Landro as VP of Publishing and Media. Aug 18 2017


1 current Latin American job:

Technical Account Manager, Tagging Operations, Puerto Rico, $ salary TBD - (posted Jul 26 2017)


Fast Facts
Map of Puerto Rico
CAPITAL: San Juan
GOVERNMENT: Republic - 'Commonwealth' status, Self-governing territory belonging to the USA
AREA: 9,104 sq km
POPULATION: 3,706,690 (2011 est.)
MAJOR LANGUAGE: Official Languages: Spanish (most common) and English.
Old City of San Juan, Puerto Rico
Old City of San Juan, Puerto Rico


Toad and a Hole Puerto Rico lies at the boundary between the Caribbean and North American plates, and is subject to earthquakes, tsunamis and landslides. Around 70 miles north of the island and right on the above boundary lies the Puerto Rico Trench, the largest and deepest trench in the Atlantic at 170 miles long and 27,600 feet or 5.2 miles deep.

The main island's rainforests are home to a number of endemic and endangered species, most famous among which is the Coquí, a small frog easily identified by the sound of its call, and a symbol of Puerto Rican pride. 13 of its 17 species live in the northeastern El Yunque rainforest. [NB frog != toad we know, just a very poor pun, yes thank you]

A little More Knowledge?
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Puerto Rico in Profile

Officially the Commonwealth of Puerto Rico, the territory consists of a main island and a number of much smaller ones. It was ruled by Spain for around 400 years, then ceded to the United States in 1898. Puerto Ricans became US citizens in 1917 and have elected their own Governor since 1947. A referendum on independence will be held in November 2012, but in three previous plebiscites the pro-independence party has polled well under ten percent. The precise nature of its relationship with the US is complicated and much discussed - see http://en.wikipedia.org/wiki/Puerto_Rico#Political_status.

With a tropical climate, the territory is mostly mountainous with large coastal areas in the north and south. Rapidly industrialised in the 1950s, Puerto Rico is now the second most densely populated of US states and territories. The island is now a major tourist destination as well as a global center for pharmaceutical manufacturing.

Some Business and General Info

GDP: $108.4bn 'PP (2010 est.); $27,384 per capita

Religions Roman Catholic 85%, Protestant and other 15%

Currency: US dollar

Telephone Code: +1 787 and +1 939

Research Industry

(from June 2012...) See the USA entry!

Overview of Trade and Industry

Over the course of the last century Puerto Rico moved from an economy based on sugar plantations to one in which the main agricultural output is dairy and other livestock products and industry has overtaken farming as the main source of export income. The country's slightly unorthodox status with the US has pros and cons: in its favour, the US contributed to the move away from an agrarian economy by building factories and helping with tax breaks; however some US companies (like Apple and Best Buy) still treat Puerto Rico like a foreign state when it comes to sales tax and the country is subject to US minimum wage legislation which is making it harder for it to compete internationally. Most authorities acknowledge that the uncertain status question is limiting the economy.

Tourism represents approx 7% of the country's GDP, mostly in the shape of US cruise ships, and in the opposite direction so many Puerto Ricans have moved to the US. In 2003 the US Census Bureau estimated that more people of Puerto Rican birth or ancestry live in the US than in Puerto Rico (mostly New York City).

Exports from the island consist of chemicals, electronics, apparel, canned tuna, rum, beverage concentrates and medical equipment, this is overwhelmingly to the US (90.3%). Imports are chemicals, machinery and equipment, clothing, food, fish and petroleum products. TheUS (55%) and Ireland (23.7%) are the main sources.

My view
from...
Puerto Rico
Researchers Talk!
Have your say!
If you are a researcher based in Puerto Rico, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

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Done any research in Puerto Rico? Please get in touch!