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Welcome To Romania
Country number
174
Selected MR Agencies

An Introduction to Romania

The principalities of Moldavia and Wallachia were united into the Kingdom of Romania in 1859, and won independence from the Ottoman Empire by 1878, adding territories at the end of World War I and seeing increasing prosperity over the next two decades. The area was then enclosed behind the iron curtain as a socialist republic until 1989 when its people overthrew and executed despotic leaders the Ceaucescus. See full country profile.

Latest Research News from Europe (Other)

Sep 22
Last year saw the MR industry experience its highest level of growth since 2010, according to the latest study by international association ESOMAR. Sep 22 2017
Sep 15
US-based survey sample firm ProdegeMR has partnered with Lucid, whose Fulcrum distribution channel will aid its expansion in the European market. Sep 15 2017


2 current Other European jobs:

Research Manager - FMCG / Shopper, Geneva, Switzerland, CHF 40-70,000 - (posted Aug 23 2017)
Research Manager / Associate Director, Quant - Shopper and Consumer, Geneva, Switzerland, c.47-67,000 dependent on experience + benefits - (posted Jun 6 2017)


Fast Facts
Map of Romania
CAPITAL: Bucharest
GOVERNMENT: Unitary semi-presidential republic
AREA: 238,391 sq km
POPULATION: 19,042,936 (2011 census)
MAJOR LANGUAGE: Official language: Romanian
A walk under the arches, Sighisoara, Romania
A walk under the arches, Sighisoara, Romania


Not Big, and Not Nice Although Romania has a famous football team, Steua Bucharest, and an international star in Gheorghe Hagi who rejoiced in the nickname 'the Maradona of the Carpathians', its two best-known sporting stars are arguably tiny gymnast Nadia Comaneci and temperamental tennis player Ilie Nastase. The former shot to fame in the 1976 summer Olympics when she became the first gymnast ever to score a perfect ten in an Olympic event and won three go'd medals, one silver and one bronze, all at the age of fifteen - she won two further golds and two silvers in Moscow in 1980.

'Nasty' meanwhile is arguably the best player never to win his beloved Wimbledon title - he was the first ATP world no.1, in 1973-4, and a four-time Masters winner, but lost a classic final in SW19 to Stan Smith in 1972 and was runner-up again, to Bjorn Borg, in 1976. All this in between wearing bowler hats and carrying umbrellas on court with his doubles partner Jimmy Connors, astonishing all and sundry with his shot-making genius and court coverage, and winding up every umpire that crossed his path with, among other things, his insistence on their using the correct form of address.

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Romania in Profile

The principalities of Moldavia and Wallachia were united into the Kingdom of Romania in 1859, and won independence from the Ottoman Empire by 1878, adding territories at the end of World War I and seeing increasing prosperity over the next two decades. The area was then enclosed behind the iron curtain as a socialist republic until 1989 when its people overthrew and executed despotic leaders the Ceaucescus.

Romania is now an upper middle-income country with a high human development index. The country has large areas of natural beauty and one of the largest undisturbed areas of forest in Europe, and since 1996 far more Romanians have been moving from the city to the countryside than vice versa.

Some Business and General Info

GDP: $267.2bn (2011 est.); per capita $12,476

Religions Orthodox Christian 86.7%; Protestant 5.2%; Roman Catholic 4.7% (2002 census)

Currency: Romanian Leu; 3.74 RON = $US 1

Telephone Code: +40

Overview of the Research Industry

MR Association(s):

SORMA (Romanian Society for Marketing and Public Opinion Research)

Romania is the 46th largest research market in the world, and the 22th largest in Europe. 71 percent of MR turnover comes from domestic clients and 29 percent from international. According to the ESOMAR Global Prices Study 2012 the country was the 59th most expensive for carrying out research.
Source: ESOMAR

Overview of Trade and Industry

Like many eastern bloc regimes, Romanis's economy struggled in the 1990s and prospered in the following decade, joining the EU in January 2007. The financial crisis caused it to borrow heavily in 2009 and it became the largest debtor to the IMF the following year - the economy shrank by around 10% total in 2008-10. However it now/still has the 8th largest economy in Europe by PPP, and is a regional leader in IT and vehicle production, among other fields, with Bucharest one of the largest financial and industrial centres in eastern Europe. It is officially due to join the Eurozone in January 2014.

Exports were $52.2bn in 2010 and included machinery, textiles, metals, chemicals and fuels. Its new orientation towards the west and particularly the EU is reflected in its major export partners Germany (16.3% in 2008), Italy (15.4%) and France (7.3%). Imports ($64.0bn in 2010) are in similar sectors to exports and key partners are Germany (16.1% in 2008), Italy (11.2%), Hungary (7.3%) and Russia (5.9%).

My view
from...
Romania
Researchers Talk!
Have your say!
If you are a researcher based in Romania, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

Views from...

Ever book a depth in Bucharest? We'd love to hear about it, or any MR experiences form the country - get in touch!