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Welcome To Bosnia and Herzegovina
Country number
183
Selected MR Agencies

An Introduction to Bosnia and Herzegovina

The two parts of the name of Bosnia and Herzegovina are maintained because they define the region, and not to denote ethnic groups - however the region of Herzegovina has no precisely defined borders of its own. This former Yugoslav republic has just a few miles of coastline, on the Adriatic sea, and its boundaries have changed as it has moved in and out of various regimes over the centuries. See full country profile.

Latest Research News from Europe (Other)

Nov 3
Ad visibility analyst Meetrics has been granted full accreditation by the US-based Media Rating Council (MRC), across both anti-fraud and viewability, including in-app environments. The firm says it is the first in Europe with this combination of awards. Nov 3 2017
Oct 24
San Diego, California-based online panel and technology firm Branded Research has appointed long-time Nebu exec Ian Roberts as Head of Sales, EMEA, based in the UK. Oct 24 2017


2 current Other European jobs:

Survey Builder - CAWI / CATI, Vilnius, Lithuania, EUR Negotiable - (posted Sep 26 2017)
Research Manager - FMCG / Shopper, Geneva, Switzerland, CHF 40-70,000 - (posted Aug 23 2017)


Fast Facts
Map of Bosnia and Herzegovina
CAPITAL: Sarajevo
GOVERNMENT: Federal Democratic Republic
AREA: 51,197 sq km
POPULATION: 3,839,737 (July 2011 est.)
MAJOR LANGUAGE: Official Language: Bosnian, Croatian, Serbian
Chapel ruins, Bosnia and Herzegovina
Chapel ruins, Bosnia and Herzegovina


One Country, Two Parts, Thee Presidents The country is home to three ethnic groups or constituent peoples - Bosniaks, Serbs and Croats - and boasts a three-member Presidency composed of a member of each. Presidents each govern for eight months, once in each half of their four year term. Government is decentralised, and comprises two autonomous entities... Bosnia, and Herzegovina, right? Wrong, the two are the Federation of Bosnia and Herzegovina (51% of the total land area) and Republika Srpska (49%). A third region, the Brko District, is governed locally and officially belongs to both the other entities.

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Bosnia and Herzegovina in Profile

The two parts of the name of Bosnia and Herzegovina are maintained because they define the region, and not to denote ethnic groups - however the region of Herzegovina has no precisely defined borders of its own. This former Yugoslav republic has just a few miles of coastline, on the Adriatic sea, and its boundaries have changed as it has moved in and out of various regimes over the centuries.

There was a Kingdom of Bosnia in the 14th century, but this was annexed by the Ottomans the following century, bringing an influx of Muslims whose culture influences the state today; and remained part of that Empire until the late 19th century. The territory was then annexed in 1878 into the Austro-Hungarian monarchy until the latter's dissolution after the First World War. It subsequently joined a larger slav state and after World War II became part of the communist Yugoslav state. On proclaiming independence in 1992, Bosnian Serbs rejected the decision and armed to protect their territory, and a brutal and horrific conflict developed, lasting until 1995 and including scenes such as the massacre of Srebrenica and the siege of Sarajevo which were beamed around the world. Around 100,000 deaths and more than 2 million people displaced make this the most destructive conflict in Europe since the end of the Second World War.The country now has advanced education and low debt, a blooming tourist industry and a growing reputation for cultural festivals. Its GDP however, having shrunk by 75% during the war, is still recovering and unemployment is high.

Some Business and General Info

GDP: $31.6 bn (2011 est.); $8,133 per capita

Religions Islam 45%, orthodox Serb 36%, Catholic 15%, Others 4%.

Currency: Convertible Marka (BAM); 1 BAM = $US 0.62

Telephone Code: + 387

Research Industry

MR industry info to appear shortly

Overview of Trade and Industry

Post-Tito, the country suffered from a heavily defence-led economy, with a limited number of viable commercial companies.

The war caused production to plummet by 80% from 1992 to 1995 and unemployment to soar; then began to recover. A large black market remains, as does a sizeable current account deficit - but at present, Bosnia / Herzegovina gets substantial amounts of reconstruction assistance and humanitarian aid from the international community. The currency, the convertible mark or BAM, was introduced in 1998 and is pegged to the Euro, which has improved confidence in the financial system but government spending remains at roughly 50% of GDP.

2011 exports were $5.58bn with metals, clothing and wood products prominent. Slovenia (20.4% in 2009), Croatia (16.6%), Italy (16.5%), Germany (13.5%) and Austria (11%) take the lions share of exports. Imports are much higher - $10.4 bn in 2011 - with machinery and equipment, chemicals, fuels and foodstuffs key. The main suppliers are Croatia, with 22.2% in 2009, Slovenia 13.5%, Germany 13.3% and Italy 11.4%.

My view
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Bosnia and Herzegovina
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If you are a researcher based in Bosnia and Herzegovina, in whatever capacity, then we would love to hear from you!

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