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Welcome To Poland
Country number
189
Selected MR Agencies

An Introduction to Poland

A state similar in scope to the current Republic of Poland was established by the Piast dynasty by 966, when King Mieszko I converted it to Catholicism, and subsisted until the 14th century. Two centuries later, Poland joined with a powerful neighbour in the Polish-Lithuanian Commonwealth, but in 1795 it was partitioned between the Kingdom of Prussia, the Russian Empire and the Austrian. It was given independence in 1918, partitioned again by the neighbouring dictators in 1939 and devastated in the Second World War in which 6 million of its citizens perished. Approximately half of these were Jews - 90 percent of Poland's pre-war community. See full country profile.

Latest Research News from Europe (Other)

Sep 25
MarketVision Research has appointed former Nielsen exec Laura Moussa in its Dubai office, as Director of its Qualitative Division, supporting growth in the region. Sep 25 2017
Sep 25
New York-based SIS International Research has promoted Cdric Marin to Director of Operations in the EMEA region. He moves to London from NYC where he has worked for more than three years. Sep 25 2017


2 current Other European jobs:

Research Manager - FMCG / Shopper, Geneva, Switzerland, CHF 40-70,000 - (posted Aug 23 2017)
Research Manager / Associate Director, Quant - Shopper and Consumer, Geneva, Switzerland, c.47-67,000 dependent on experience + benefits - (posted Jun 6 2017)


Fast Facts
Map of Poland
CAPITAL: Warsaw
GOVERNMENT: Parliamentary republic
AREA: 312,685 sq km
POPULATION: 38,501,000 (July 2011 census)
MAJOR LANGUAGE: Official Language: Polish
Riverside at dawn, Gdansk, Poland
Riverside at dawn, Gdansk, Poland


Poles Apart A combination of devastating war and holocaust scenes, pictures of Soviet occupation and 1980s news coverage of industrial disputes in shipyards left a pretty bleak image of Poland in global consciousness. The current reality is very different - not only has it made great economic and social strides in the last twenty years, but it remains a country of natural beauty and contrasts.

Poland is lower-lying than its southern neighbours, with the fertile valleys of the Oder and Weichsel dominating the centre and southwest of the country, but has high mountains - the Tatras - in the south and a region of lakes, including the famous Masurian Lakes, in the northeast, as well as a number of gulfs and lagoons along the Baltic coast; one of Europe's five natural deserts (created by the melting of a glacier) in Dabrowa; and inland sand dunes in Sowiski National Park. As such it's home to some unusual wildlife including some of Europe's last surviving bison, the brown bear, grey wolf and Eurasian lynx - and it's the most important location for European migratory birds, providing breeding grounds for around a quarter of the European total.

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Poland in Profile

A state similar in scope to the current Republic of Poland was established by the Piast dynasty by 966, when King Mieszko I converted it to Catholicism, and subsisted until the 14th century. Two centuries later, Poland joined with a powerful neighbour in the Polish-Lithuanian Commonwealth, but in 1795 it was partitioned between the Kingdom of Prussia, the Russian Empire and the Austrian. It was given independence in 1918, partitioned again by the neighbouring dictators in 1939 and devastated in the Second World War in which 6 million of its citizens perished. Approximately half of these were Jews - 90 percent of Poland's pre-war community.

It emerged from Soviet domination in 1989 almost a decade after the birth of the independent trade union Solidarity, led by Lech Walesa - the union was banned in 1981 but continued underground with support from the Catholic church, and led a wave of strikes in 1988 which forced the government to negotiate - the first nation to emerge from behind the Iron Curtain. Poland employed shock therapy economics to rapidly develop its economy and was the first post-communist state to see its GDP recover past 1989 levels, by 1995. In terms of human rights, international involvement and economic progress it has been in the vanguard of the emerging eastern bloc, and with 38m people it's the most populous nation in the former eastern Europe.

Some Business and General Info

GDP: $771.6 bn (2011 est.); $20,334 per capita

Religions 88.4% of the population belonged to the Catholic Church

Currency: Zoti (PLN); $US 1 = 3.39 PLN

Telephone Code: + 48

Overview of the Research Industry

MR Association(s):

Polish Association of Market and Opinion Researchers (OFBOR)

Poland is the 18th largest research market in the world, and the 10th largest in Europe. 81 percent of MR turnover comes from domestic clients and 19 percent from international. According to the ESOMAR Global Prices Study 2012 the country was the 56th most expensive for carrying out research.
Source: ESOMAR

Overview of Trade and Industry

Poland has come out of communism at a run, transitioning quite smoothly from a centrally planned to a market-based system, and currently has one of the EUs fastest-growing economies, even avoiding recession in 2008-9. A strong domestic market, low private debt, flexible currency and diversified exports are all plus points. Salaries have grown, the currency is strong and unemployment has fallen from 14.2% in May 2006 to 6.7% in August 2008, partly helped by the many Poles who have gone to work in the UK and elsewhere with the relaxation of border controls on EU entry. One of the few problems is an unclear legal framework which deters some countries and firms from doing business with the Poles and limits foreign investment.

Exports were $197.1 bn in 2011 with Germany the biggest partner (26.9% in 2010) and France, Italy and the Czech Republic also taking plenty (between 6 and 8%). Imports were $217.9 bn in 2011 with Germany again prominent (29.1% in 2010) and Russia (8.8%) and the Netherlands (6%) also important. Machinery and transport equipment go both ways, while chemicals, minerals and fuels come in and manufactured goods, food and live animals go out.

My view
from...
Poland
Researchers Talk!
Have your say!
If you are a researcher based in Poland, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

Views from...

If you've conducted research in Poland, we'd love to hear about it!