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Welcome To Austria
Country number
191
Selected MR Agencies

An Introduction to Austria

Todays Austria is small - by its historical standards; mostly mountainous - only a third of the country lies below 500m; and rich, with a nominal GDP per capita a fraction below $50,000. Better, or worse, than in 1914 when it was huge covering territories including much of what became Yugoslavia; Hungary; Cechoslovakia; and southern Poland and bankrupt, holding together a mish-mash of vassal states through a combination of power sharing (with Hungary), concessions and a ubiquitous secret police? See full country profile.

Latest Research News from Europe (Other)

Sep 22
Last year saw the MR industry experience its highest level of growth since 2010, according to the latest study by international association ESOMAR. Sep 22 2017
Sep 15
US-based survey sample firm ProdegeMR has partnered with Lucid, whose Fulcrum distribution channel will aid its expansion in the European market. Sep 15 2017


2 current Other European jobs:

Research Manager - FMCG / Shopper, Geneva, Switzerland, CHF 40-70,000 - (posted Aug 23 2017)
Research Manager / Associate Director, Quant - Shopper and Consumer, Geneva, Switzerland, c.47-67,000 dependent on experience + benefits - (posted Jun 6 2017)


Fast Facts
Map of Austria
CAPITAL: Vienna
GOVERNMENT: Federal Parliamentary republic
AREA: 83,855sq km
POPULATION: 8,414,638 (July 2011 est.)
MAJOR LANGUAGE: Official Language: German
Schloss Ort Castle, Austria
Schloss Ort Castle, Austria


Sound of Music Examples of famous Austrians abound. Many scientists including Sigismund Schlomo Freud who was born in then-Austrian Moravia in 1856 and made his name in Vienna; and politicians - Austria is famous for two men who started out there and left to become political figures elsewhere - one born in Braunau-am-Inn in 1889, who ended up in Germany, and one born in Thal in 1947 who ended up in California.

Its the arts, however, that spring to most minds when Austria is mentioned, and its perhaps in classical music that the country has its most famous son. Haydn, Liszt, Strauss and Schubert were all Austrian but none really takes the crown as its greatest composer. Wolfgang Amadeus Mozart (christened Johannes Chrysostomus Wolfgangus Theophilus Mozart) was born in Salzburg in 1756 and died in Vienna in 1791. Examples of his genius are legion. In his 35 years he wrote more than 600 works, composing from the age of five and performing before European royalty as a small boy. Wh'le in Rome in 1770 he attended two performances of Allegris Miserere in the Sistine Chapel and later wrote it out from memory, thus producing the first unauthorised copy of a score closely guarded by the Vatican. It seems unthinkable that he spent much of his life struggling financially, and travelled much of Europe performing but also looking for more lucrative employment. In May 1771 Mozart was dismissed by his then-employer Archbishop Colloredo literally with a kick up the *rse from the Archbishops steward, Count Arco. In the midst of all this he wrote many of the greatest and best known works in the classical repertoire, The Marriage of Figaro, The Magic Flute, DonGiovanni, the Requiem, canons, minuets, arias, rondos, clarinet and horn concertos, 41 symphonies and 27 piano concertos. His influence on later composers is profound and 220 years after his death his music is among the most popular on the planet.

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Austria in Profile

Todays Austria is small - by its historical standards; mostly mountainous - only a third of the country lies below 500m; and rich, with a nominal GDP per capita a fraction below $50,000. Better, or worse, than in 1914 when it was huge covering territories including much of what became Yugoslavia; Hungary; Cechoslovakia; and southern Poland and bankrupt, holding together a mish-mash of vassal states through a combination of power sharing (with Hungary), concessions and a ubiquitous secret police?

Charlemagne conquered the area in the 8th century and introduced Christianity. It later became a duchy in various hands until the 13th century when its rule was assumed by the Habsburgs, one of the great families of European history and in power until 1918. Too often remembered for its lingering demise, the Habsburg Empire achieved remarkable cultural, social and military feats - the last including fighting off the inroads of the Ottoman conquerors into Europe.

Some Business and General Info

GDP: $352 bn (2011 est.); $49,809 per capita

Religions Roman Catholic 73.6%, Protestant 4.7%, Muslim 4.2%, other 3.5%, unspecified 2%, none 12% (2001 census)

Currency: Euro

Telephone Code: + 43

Overview of the Research Industry

MR Association(s):

Verband der Marktforscher Osterreich (VM)

Austria is the 22nd largest research market in the world, and the 12th largest in Europe. According to the ESOMAR Global Prices Study 2012 the country was the 19th most expensive for carrying out research.
Source: ESOMAR

Overview of Trade and Industry

The 12th richest country in the world in terms of GDP per capita, Austria has a well-developed market economy and a high standard of living. Much of its industry was nationalised until the 1980s but it has now moved to fairly normal levels of state ownership. Labour movements remain strong and influential, and industrial production and tourism (9% of GDP) are key sectors of the economy.

EU membership has enabled Austria to reduce its economic dependence on the German economy, although links remain strong. Its position between the old eastern and western Europe has drawn much foreign investment, and has encouraged its companies to engage actively its newly free neighbours. Like Germany and other nations, Austrias economy contracted in 2009 but has since grown beyond its size in 2008. In the debt crisis, its exposure to the economies to the east notwithstanding, its fiscal position compares favourably with other countries in the Eurozone.

Austrian exports totalled $180.7 bn in 2011, and in addition to machinery, vehicles, metals and chemicals, included paper and board as major commodities. Germany took 32.1% of the total in 2009 Italy is the only other partner above 5% (7.9% in 2009). Imports, which totalled $183.1 bn in 2011, are even more dependent on Germany, which supplied a massive 44% in 2009 - Italy and Switzerland also contributing more than 5% apiece. Key products are machinery and metals, vehicles, chemicals, oil and foodstuffs.

My view
from...
Austria
Researchers Talk!
Have your say!
If you are a researcher based in Austria, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

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