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Welcome To Zambia
Country number
84
Selected MR Agencies

An Introduction to Zambia

The Republic of Zambia was initially populated by various tribes of hunter-gatherers which gradually coalesced into a multiethnic community. European explorers first visited in the 18th Century, and by the end of the 19th Century Zambia was named the British Colony of Northern Rhodesia. For this period, the country was governed by an administration appointed from London with the advice of the British South Africa Company. See full country profile.

Latest Research News from Africa

Feb 6
Ipsos has appointed Ziad Issa as the new Media CEO in the MENA region, succeeding Elie Aoun who has decided to step down after 32 years at the company. Feb 6 2024
Jan 16
Insight and communities firm Verve has announced eighteen promotions across its locations in London, Manchester, Sydney, Iasi (Romania) and Johannesburg, including the appointment of Kim Howard as Semiotics Research Director. Jan 16 2024


1 current African job:

Survey Research Manager, Remote Working - Worldwide, $ Competitive salary - (posted Feb 27 2024)


Fast Facts
Map of Zambia
CAPITAL: Lusaka
GOVERNMENT: Republic
AREA: 752,618 sq km
POPULATION: 13,881,336 (July 2011 est.)
MAJOR LANGUAGE: English and Recognised Regional Languages: Nyanja, Bemba, Lunda, Tonga, Lozi, Luvale, Kaonde and Chichewa
The onion seller, Zambia
The onion seller, Zambia


What's in a name? Za'bia went into the summer Olympic Games in 1964 as Northern Rhodesia (see picture). It then declared its independence on the day of the closing ceremony (24th October). This makes it the only nation in history to have entered the Olympic Games as one country and left them as another. The country had to wait another 20 years to win its first medal (a bronze in boxing) at the Los Angeles games in 1984.

A little More Knowledge?
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Zambia in Profile

The Republic of Zambia was initially populated by various tribes of hunter-gatherers which gradually coalesced into a multiethnic community. European explorers first visited in the 18th Century, and by the end of the 19th Century Zambia was named the British Colony of Northern Rhodesia. For this period, the country was governed by an administration appointed from London with the advice of the British South Africa Company.

1964 saw independence from the UK, at which point the country named itself Zambia after the Zambezi River. From 1972 to 1991 there was a one-party democracy in place, led by the United National Independence Party. 1991 saw the introduction of multiparty democracy and as a result the country saw faster social and economic growth. Even though Zambia is one of the poorest nations on earth, in 2010 it was named by the World Bank as one of the World's fastest economically reforming countries.

Some Business and General Info

GDP: $20.03 billion (2010 est.) - $1,500 per capita (2010 est.)

Religions Christian 50%-75%, Muslim and Hindu 24%-49%, indigenous beliefs 1%

Currency: Zambian Kwacha (ZMK) GBP 1 = ZMK 5756

Telephone Code: +260

Overview of the Research Industry

MR Association(s):

SADEC

The MR industry in the Sadec Region (Angola, Botswana, Lesotho, Malawi, Mozambique, Namibia, Swaziland and Zambia) turned over $9m USD in 2009 - a growth of 0.7% on 2008 (The industry in the region has grown by a steady $1m USD a year since 2005 ($5m USD)
Source: ESOMAR

Overview of Trade and Industry

Zambia is amongst the poorest nations in the world. About 68% of Zambians live below the poverty line - in rural areas that figure rises to 78%. The country's rate of economic growth cannot support rapid population growth or the strain which HIV/AIDS related issues place on the economy. The Zambian economy has historically been based on the copper mining industry: after almost 30 years of decline, copper production began to rebound following privatisation of the industry in 2002. Improvements in the world copper market have magnified the effect of this volume increase on revenues and foreign exchange earnings.

The Zambian government is pursuing an economic diversification programme to reduce the economy's reliance on the copper industry: this initiative seeks to exploit other components of Zambia's rich resource base by promoting agriculture, tourism, gemstone mining, and hydro-power. In 2003, exports of nonmetals increased by 25% and accounted for 38% of all export earnings, previously 35%.

My view
from...
Zambia
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If you are a researcher based in Zambia, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

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If you are a researcher in Zambia, in whatever capacity, then we would love to hear from you!