BrandZ Becomes an iPhone App

Millward Brown Optimor - the consulting unit dedicated to brand strategy and marketing investment - has made its annual 'BrandZ Top 100 Most Valuable Brands' ranking available as a free application on the iPhone.

As well as the standard listing for the Top 100 and its 17 categories, the application contains all the information from the main report. By shaking the iPhone, the user is presented with a brand cluster for a particular category, into which they can then drill down to obtain further detail.

Global CEO Joanna Seddon, Global CEO of Millward Brown Optimor said: 'The study is an essential benchmark for business leaders about the value of their brands. I'm delighted that we are able to put our research into people's pockets in this new and innovative format.'

Plans are now in place to develop the application for other platforms including the BlackBerry.

Millward Brown is part of Kantar, WPP's insight, information and consultancy arm, and is online at www.millwardbrown.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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