MarketTools Launches Tech Professionals Panel

Online research specialist MarketTools has launched a panel of IT professionals, using its TrueSample validation technology.

The new ZoomPanel Tech profiles panellists on more than 100 B2B-specific attributes, and another 30+ IT-specific areas of expertise - from network operations to business intelligence software. MarketTools says this ensure a highly targeted sample and allows researchers to conduct fraud-free online market research with the segment.

TrueSample was rolled out last year to validate and certify research panels by delivering 'genuine, unique and engaged responses' from its sample.

Each prospective panellist, sourced from IT-focused content publications, must pass through the TrueSample certification technology. Panelists are pre-screened through industry screeners designed to catch people who claim to be IT professionals but have no IT knowledge.

'With ZoomPanel Tech, we're applying our unique technology to IT sample, giving our clients the industry's first completely fraud-free IT panel,' claims John Oren, EVP Panels and Communities at MarketTools.

MarketTools is headquartered in San Francisco and London and is on the web at www.markettools.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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