Middle Eastern Online Firm Launches

A new online agency, Jeeran Research, has launched in the Middle East and North Africa (MENA) region. The firm is building a proprietary, diversified panel across 18 countries in the region.

The new firm is a subsidiary of the Jeeran portal, which is financed by partners including Intel Capital, IV Holdings and Talasim. The panel, to be known as Nazrati - meaning my point of view - is being recruited using double opt-in from various panels, including the 1.4 million members and 7 million users of the existing Jeeran community, and other regional sites.

The firm, an ESOMAR and MRA member, says its research will be 'ethical and sophisticated', acting as a 'problem solver and idea initiator' for clients, translating insights into business strategy.

Services offered will include monthly omnibus and syndicated surveys; design, management and analysis of online research communities and mobile surveys; personalized and customized research; and tracking studies. Jeeran will commence offering full service research, recruitment and data collectionfrom August 2009, at the same time stepping up its panel building.

Founder and Business Development Director Nisreen Akkawi was a regional research manager at Maktoob Research, and previously headed the regional mystery shopping offer for Ipsos.

Web site: www.jeeran-research.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.