Blauw Launches Twitter and Brand MR Tools

Online qual specialist Blauw Research has announced a tool for continually assessing brand exposure and evaluating communications on Twitter; and launched a suite of research products including 'Superpromoter', a tool which identifies and assesses brand champions.

Blauw's new 'Twitter-Insights' has been developed to help companies understand what people are saying about their brand, optimise their usage of Twitter, establish the effectiveness of corporate messages, and also see how successful their competitors are at utilising the site.

In addition to logging how many times a brand is mentioned, it also provides diagnostic information, enabling users to relate their brand to their products, competitors and consumers.

The tool can also be used to assess social messaging on Twitter, which the firm says is especially useful for public sector organisations, charities and social research institutions.

The development of 'Superpromoter' has recently led to the firm being awarded 'Agency of the Year 2009' by Dutch market research association, MOA (MarktOnderzoekAssociatie).

With offices in the UK, Germany and the Netherlands, Blauw is online at www.blauw.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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