Preeti Reddy will replace Tissa de Alwis at the head of the Kantar-owned Lanka Market Research Bureau (LMRB) at the end of July.
Reddy, a native of Bangalore, worked in India as a VP at management consultants Technopak for the last three years, most recently as President of its consumer and shopper consulting division Mindscape/Envirosell; and prior to this was a Senior Vice President at TNS from April 1995 to April 2005. She holds an MBA from XLRI in Jamshedpur and a BA Honours in Economics from Lady Shri Ram College.
De Alwis steps down from his Managing Director role after 25 years at the company and 20 in a leadership role, according to www.sundaytimes.lk . He joined as a Project Director after a short spell at JWT Sri Lanka, and in October 1989 became the first Sri Lankan to be appointed as the head of LMRB, which was then part of UK-based MRB Group, later acquired by WPP.
A graduate of the UK's CIM (Chartered Institute of Marketing), de Alwis holds an MBA from PIM, University of Sri Jayawardenapura, and was elected as the President of the Sri Lanka Institute of Marketing (SLIM) for 95/96.
Established in 1981, LMRB is online at www.lmrbint.com .