Vision Critical Rolls Out CPG Research Solution

Custom panels firm Vision Critical has released an online research product specifically for the consumer packaged goods (CPG) industry.

Its new Eclipse platform, built on the firm's community panel technology Sparq, combines virtual shopping testing, community panel technology and advanced analytics.

Through this offering, the firm says it can provide a deeper understanding of evolving consumer behaviors, as well as incremental learning through longitudinal strategic and tactical research.

'Eclipse's blend of cutting edge proprietary panel technology and full service research consulting has really struck a chord with our clients,' said Matt Kleinschmit, SVP at the firm's Chicago office. 'It enables them to develop a research program that provides a more complete understanding of consumers and their relationships with brands, retailers and products.'

Vision Critical delivers technology and full service research from its North American offices in Vancouver, Toronto, San Francisco, and New York, and in London, UK and Sydney, Australia.

Web site: www.visioncritical.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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