UK Firm Boosts Analytics Offer

UK consultancy McCallum Layton has appointed a Head of Analytics, reflecting the growing importance of the area in the firm. Dr Angela Karlsberg is promoted to the role, having joined the company in 2007.

Dr Karlsberg, who has a PhD in Statistics from the University of Sheffield, has worked on strategy for a number of high level analytics projects for major clients, and will now focus on building the company's analytics offer and ensuring its integration with qual and quant findings.

Founding Partner Duncan McCallum comments: 'Whilst an analytics service is not something new to our agency, we have further developed our business to offer greater support to our clients in these tough times. Angela will ensure that we provide cutting edge analytical support.'

Web site: www.mccallum-layton.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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