Audience Tool Promises Ads On Target

Display optimization solutions provider Aggregate Knowledge has released the Audience Discovery™ Engine, a package which promises to find, validate and provide insights into audiences, and so optimize ad impressions.

The software maps ad viewers against proprietary and third-party data providers and simultaneously optimizes inventory from publishers, ad networks, and ad exchanges based on their characteristics.

The Engine is available in three offerings:

• Audience Insights™ identifies off-target impressions from each inventory provider.
• Audience Validation™ 'achieves zero waste' by rejecting off-target impressions in real time.
• Audience Optimization™ enables real-time campaign optimization against attitudinal, click, or conversion objectives.

Paul Martino, co-founder and CEO of Aggregate Knowledge describes the tool as 'a natural evolution of the high-performance, super-computing infrastructure' built up by the firm over the years to 'ingest, normalize, and activate huge volumes of data as a way to power real-time, high-impact decisions'.

Venture capital-funded Aggregate Knowledge is on the web at www.aggregateknowledge.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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